Book Description
How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, readers find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches readers about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help users brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps readers in touch with the latest marketing research technologies. Readers also learn how to effectively use the Internet to gather market research data more quickly and efficiently.
Customer Reviews:
GREAT BOOK !.......2001-02-20
That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book !
Average customer rating:
- book
- Very Entertaining, but Sad
- in response to natashas "shameful"
- ii LOVEDDD THiSSZ Bo0k
<33
- Shameful
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It Happened to Nancy: By an Anonymous Teenager, A True Story from Her Diary
Anonymous Teenager
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Crank
ASIN: 0380773155
Release Date: 2004-12-28 |
Book Description
The editor of the classic GO ASK ALICE has compiled the poignant journals of a 14-year-old date-rape victim who contracted AIDS and died.
Customer Reviews:
book.......2007-06-12
My daughter read it in school and wanted it for home so she could read ahead. She loved it
Very Entertaining, but Sad.......2007-04-25
This is a true story of a teen who was raped. I really enjoyed reading her life story. I felt like I was actually there in her life. She had a wonderful relationship with her mother and her best friends. Nancy was a girl who loved life. The ending of the book was very sad, especially when Nancy became very sick and suffered a lot.
in response to natashas "shameful".......2007-01-10
i am 20 years old and a victim of date rape at age 12. I am reading this book now and only half way through and im in tears, in tears because i ave been where she is in her darkness and it has taken me 8 years to over come most of my fears and my ticks with men.. as far as the book being shameful.. hardly... i have 2 sisters under 15 and i dont care if beatrice sparks invented this story after a bad date or if no such "nancy" existed. because i was nancy 8 years ago.. i was lucky enough not to have been infected with HIV but girls her age need to be warned and they need to know that no matter how old or how sweet every body is capable of hurting them. to be careful and to always trust in their parents because for all they know they were a victim like nancy and myself and thousands of other under age girls and even thousands of age women.. this is a tragic honest tale of all that we have been through but were to afraid to share.. i would recommend this book to anybody with eyes..there is truth in everypage.. please read this book and every other book edited by beatrice sparks and have your children read them too.. i wish i would have read it before it happened to me.. thank you nancy for being so strong and giving millions of girls like you courage to fight.
with love
ii LOVEDDD THiSSZ Bo0k
<33.......2007-01-09
This book was definitely one of the best booksz ive ever readd...itsz a very sad storyy but ii definitely recommend teenagers to read it...its an amazinng book...its one of those books u dnt want to stop readingg.
Shameful.......2007-01-06
Beatrice Sparks is the author/editor of a serious of "anonymous" teen diaries. They are meant as "warnings" to children. In fact, they are not based on real diaries and the only one that actually was, she used about 10% of the journal entries and added a Satanic theme which horrified the family.
Now I am aware that children should be taught such things as drugs are bad, teenage pregnancy is not preferable, don't kill yourself etc. However, I take offense when presented in this manner. Children learn best from the truth not extreme propaganda. I also take offense that many libraries (especially school libraries) list this book as non-fiction, when in fact it is a work of fiction.
Book Description
All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
Book Description
"Touching and courageous...All of it--the man, the life, the book--is rare and beautiful."
COSMOPOLITAN
DAYS OF GRACE is an inspiring memoir of a remarkable man who was the true embodiment of courage, elegance, and the spirit to fight: Arthur Ashe--tennis champion, social activist, and person with AIDS. Frank, revealing, touching--DAYS OF GRACE is the story of a man felled to soon. It remains as his legacy to us all....
AN ALTERNATE SELECTION OF THE BOOK-OF-THE-MONTH CLUB
Customer Reviews:
enduring Grace..........2007-08-03
An athlete who epitomized grace. He had style, compassion, 3 Grand Slam Titles and a place in the Tennis Hall of Fame. The only African-American ever to win at Wimbledom and the first African-American to win a Grand Slam Title. Arthur won the inaugural US Open in 1968. Arthur's legacy as a social activist is perhaps even more important to this legacy, his steadfast beliefs in doing what was right for those who could not so for themselves, in his standing up to apartheid in South Africa after being denied a visa in 1968 to play in the South African Open because he was black. In 1988 Arthur discovered he was HIV+ after undergoing heart surgery and receiving a blood transfusion. Arthur died of complications from AIDS in Feb of 1993 but not before calling world-wide attention to the sufferers of AIDS and the indignities suffered by them. In this day and age of black athletes more worried about their 'street cred' then being a positive role model this is one of the most memorable autobiographies I've ever read.
Readable, Thoughtful, Moving.......2007-04-17
Arthur Ashe (1943-1993) wrote this book in his final year of life, after his battle against AIDS had been made public by the media against his wishes. This book is a remarkable combination of autobiography, tennis narrative, and philosophical/political statement from the author as he faced death with courage, class, and grace. Ashe describes his upbringing in Richmond Virginia during the latter days of segregation, his career in professional tennis, and his premature heart problems that apparently led to his contracting HIV from a blood transfusion. Ashe also offers insights and opinions on tennis players like John McEnroe and Jimmy Connors, Black-Jewish relations, civil rights, the nation's political culture in the early 1990's, and of course, the tragic disease that was to fell him and so many others.
Ashe demonstrated intelligence, dignity and compassion, and tragically died before the new retro-viral drugs arrived to spare (but not cure) many victims. Ashe was a class act, and his book is a lasting and valuable testament.
Worthwhile.......2006-03-09
Arthur had some interesting observations & insight. This man had more physical problems than one can imagine but was able to stay upbeat through it all.
It is worthwhile reading for anyone who has an interest in Arthur & or his career.
Dying Concentrates The Mind Onto What Is Truly Important Among Life's Distractions.......2005-09-11
Ashe co-wrote Days of Grace during the final months of his life, as this mighty athlete and human rights activist was dying of AIDS contracted from a blood transfusion following life-saving surgery. Everything in this autobiography confirms the reputation Ashe secured over his lifetime, of being a kind, modest, higher-goal-oriented human being. This is not only the story of HIS life, but of the progress those of his race have made in the world of sports and the arena of life. Ashe describes his childhood in segregated Richmond, Virginia, where his father was the groundskeeper of a "Negroes Only" park that included tennis courts. It was in this unlikely location that Ashe perfected his game to such a level he was able to play professionally among others (nearly all of whom were whites) whose training had included expensive athletic camps and decades of personalized coaching. The high point of this story comes in 1975, the year the underdog Ashe dominated the world's number one men's tennis player, the volatile Jimmy Conners, and became the first non-white to win the Gentleman's Singles Title at Wimbledon.
If Ashe's life was full of moments that shone in history--Wimbledon, being the frist black to play professional tennis in Apartheid-era South Africa, first black coach of the US Davis Cup team--then it was also a series of sad tragedies. In the prime of his life, a man in extraordinary physical shape, Ashe suffered the first in a series of congenitally-attributable heart attacks, that lead to open heart surgery, a blood transfusion, and in the ultimate sadness, to his infection with the HIV that lead to AIDS and his untimely death.
Ashe's intelligence, determination, his compassion and his dignity radiate from the pages of this memoir of what must be viewed as an unfinished life. It movingly concludes with a chapter in which Ashe writes an open letter to his daughter Camera, then about seven years of age. Ashe expresses his hopes for her and offers advice from his heart for this daughter he knows he will not be there to raise.
This is a very good book but it is at all times a roller coaster of emotional ups and downs. Ashe was a true champion and American society is honestly diminished by his absence from our ranks.
Like gold tested by fire.......2004-11-27
Although I never met Arthur Ashe in person, what a great resource he leaves us with this autobiography. Arthur was a man of faith, morals, business, intellect and manners. Oh yeah, he was also one heckuva tennis player. My personal enduring memory of Arthur came not in the form of his Wimbledon upset of Jimmy Connors, but rather by a subsequent televised loss some years later to John McEnroe. It would be a complete understatement to say that McEnroe carried on like <l'enfant terrible>. Arthur suffered through Mac's innumerable hissy fits in that match with the perturbed patience of a monastic saint enduring the constant wails of an infidel. It is hard to adequately describe Ashe's remarkable countenance that night, except to say it was the most powerful display of silence I have ever witnessed in sport. So, it came as quite a surprise to learn in this book how much admiration and respect Arthur had for John, and how much John devoted to the Davis Cup matches. If your athletic son or daughter hopes to avoid learning too late in life that there is a lot more to it than sports and glory, I implore you to force them to read Days of Grace.
Book Description
In the mid-1990s, as many as one million North Koreans died in one of the worst famines of the twentieth century. The socialist food distribution system collapsed primarily because of a misguided push for self-reliance, but was compounded by the regime's failure to formulate a quick response-including the blocking of desperately needed humanitarian relief.
As households, enterprises, local party organs, and military units tried to cope with the economic collapse, a grassroots process of marketization took root. However, rather than embracing these changes, the North Korean regime opted for tentative economic reforms with ambiguous benefits and a self-destructive foreign policy. As a result, a chronic food shortage continues to plague North Korea today.
In their carefully researched book, Stephan Haggard and Marcus Noland present the most comprehensive and penetrating account of the famine to date, examining not only the origins and aftermath of the crisis but also the regime's response to outside aid and the effect of its current policies on the country's economic future. Their study begins by considering the root causes of the famine, weighing the effects of the decline in the availability of food against its poor distribution. Then it takes a close look at the aid effort, addressing the difficulty of monitoring assistance within the country, and concludes with an analysis of current economic reforms and strategies of engagement.
North Korea's famine exemplified the depredations that can arise from tyrannical rule and the dilemmas such regimes pose for the humanitarian community, as well as the obstacles inherent in achieving economic and political reform. To reveal the state's culpability in this tragic event is a vital project of historical recovery, one that is especially critical in light of our current engagement with the "North Korean question."
Average customer rating:
- TOO GLoooooooooooooMY
- Fantastic novel if you want to learn SAT words or you love Poe
- very creative way to SAT study
- Great way to study for the SAT
|
The Tales of Edgar Allan Poe: A Kaplan SAT Score-Raising Classic (Kaplan SAT Score-Raising)
Edgar Allan Poe
Manufacturer: Kaplan Publishing
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ASIN: 1419542192 |
Book Description
The Tales of Edgar Allan Poe: A Kaplan SAT Score-Raising Classic features:
*A collection of Poe's most popular short stories
*More than 700 vocabulary words frequently tested on the SAT highlighted throughout the text
*Definitions for each highlighted word on the facing page
*A word-pronunciation guide
*An index for easy reference
Customer Reviews:
TOO GLoooooooooooooMY .......2007-07-27
For general, i liked this book. Yet, every single short stories
ended with a death and it really disturbed me a lot. If this were
not required for my summer project, i wuld not have read it.
Still, it certainly helped me in reminding the SAT vocabularies.
Fantastic novel if you want to learn SAT words or you love Poe.......2007-01-28
Kaplan has created a few books that help with the development of learning SAT vocabulary. This book, which has many of the well-known Edgar Allan Poe stories, does likewise, defining over seven hundred vocabulary words on the opposite page or in the glossary. The neat aspect of this book is that it not only defines the various difficult words on the opposite page, but also puts the words in bold in the text and underlines them. On the opposite page the words appear with a definition, a pronunciation key, and a few examples of synonyms. Students who find the vocabulary difficult in a Poe story can readily access this, and it makes comprehension that much easier.
The most important part, however, is the just the thrill of being able to read many of Poe's chilling classic stories in this format. Many of the stories that students read in grade school and high school are included such as "The Tell Tale Heart", "The Fall of the House of Usher" and "The Pit and the Pendulum", and also a few of the lesser-known titles, such as "Hop Frog", "The Black Cat", and William Wilson."
The book itself is easy to carry around and has easy to read font which makes it a great buy. The stories are fantastic and the neat essence of this book is that you can read and learn vocabulary at the same time. Exceptional book!
very creative way to SAT study .......2007-01-09
excellent purchase; very helpful; an interesting approach to vocabulary and great literature.
Great way to study for the SAT.......2006-08-07
I loved reading this book and it was so much more fun to study SAT vocab words this way than by using flashcards. I told my friends about it so they could use it too. There are so many SAT words in the book and it's fun and easy to learn them.
Book Description
Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 40 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit.
Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand.
Customer Reviews:
The Good Brand Book.......2006-12-24
Our company does web design, graphic design, corporate communication. I like this book that is not only an easy reference guide, but also a comprehensive approach to branding. The book can stand alone as a Brand teach-in, and require no prior knowledge about branding. The book is also relatively complete and can be used as taxt book or self-learning Branding book. This book is good.
most helpful marketing book I ever read.......2003-12-10
Most helpful marketing book I ever read. It had information I never knew I needed in a brief,descriptive format that I put to use while finishing the book. The reference materials were also very helpful.
Required Reading on Brand Management.......2003-09-20
"Brand Aid" is the most comprehensive of all the materials that I've read on brand management. It is packed with resources to gain understanding in what branding is and how it can be implemented to benefit an organization. The case studies are engaging and relatable, and the checklists are thought provoking. The succinct content in each chapter makes this book an invaluable reference tool.
Even the most basic branding concepts in the early chapters were insightful and deepened my belief in the importance of building strong relationships with customers and employees.
My organization began a branding initiative earlier this year. I now wish I had read "Brand Aid" before we started. This book should become required reading for all business leaders responsible for driving the growth of their organizations.
Thomas J. Miller
Product Marketing, Director
Newport Corporation, Inc.
Invaluable Resource for Every Business Leader.......2003-08-08
Of all the books I've read on marketing and branding, this one is the shining star! I'll also go out on a limb and assert that it's one of the best books I've seen published by AMACOM. With those superlatives in place, let's look at the book.
The challenge of market positioning, business-to-consumer and business-to-business, has intensified. Buyers' minds have become crowded-no, cluttered-with a bombardment of messages urging them to select one product or service over another. Organizations that desire to positively influence people about their offerings must be concerned about brand. And "organizations" encompasses more than just manufacturers, retailers, and other for-profits. Not-for-profits, schools, civic groups, causes, and even individuals need to pay more attention to developing, enhancing, and defending their brands.
This high-content book is written for beginners as well as those who think they know at least something about what they're doing. In chapter after chapter, "Brand Aid" delivers critical knowledge that is both educational and though-provoking. The chapters conclude with sets of questions to help readers measure just how well they're doing...and what needs to be done. No matter how good you think you are, you will find reinforcement and unsettling feelings for work to be done in each of these check-off lists. "Did You Know" inset boxes throughout the book provide interesting facts, case studies, and other material to effectively supplement the primary text. The three appendices deliver even more knowledge...and challenging questions.
As I read this book, I felt like I was taking a college course-maybe a graduate course-in branding. I found myself wanting to talk with the professor to explore even further than the depth I was experiencing. The style of the book is quite engaging and will certainly hold the interest of people in the field. I'd recommend it as well for business owners and executives who may not be directly involved with branding; indirectly, you are a part of the process, and gleaning the messages and insights in this book will enable you to serve as a much more effective leader.
The comprehensive index and the book's website make "Brand Aid" even more useful. A glimpse of the cover and acknowledgement of what comes immediately to mind will stimulate your thinking, then turning the pages will start you on an exciting adventure. You'll be motivated to take action from practically every chapter, so get ready for an application-oriented reading experience. Great as a read-through and as a reference book.
Book Sets Standard in Field of Branding.......2003-07-30
I found the book "Brand Aid" highly informative and I believe VanAuken has set a new standard in the study of branding. Whether it's the Case Studies, "Did You Know?" items or checklists throughout the book, he is able to provide PRACTICAL advice that can be used to develop or enhance brands.
This book could very well become the "Bible" for branding now and in the future. I would give it 5-plus stars.
Average customer rating:
- A great classic-- but will a 17-year-old enjoy it?
|
The Scarlet Letter: A Kaplan SAT Score-Raising Classic
Nathaniel Hawthorne
Manufacturer: Kaplan Publishing
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The Tales of Edgar Allan Poe: A Kaplan SAT Score-Raising Classic (Kaplan SAT Score-Raising)
-
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-
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-
The War of the Worlds: A Kaplan SAT Score-Raising Classic
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Wuthering Heights (Penguin Classics)
ASIN: 1419542206 |
Book Description
The Scarlet Letter: A Kaplan SAT Score-Raising Classic features:
*The complete tale of the classic novel, The Scarlet Letter
*More than 800 vocabulary words frequently tested on the SAT highlighted throughout the text
*Definitions for each highlighted word on the facing page
*A pronunciation guide
*An index for easy reference
Customer Reviews:
A great classic-- but will a 17-year-old enjoy it?.......2006-11-02
I am an SAT tutor and believe that this is one of the most valuable books of its type a student preparing for the test can read. Unfortunately, in my experience, students also find this one of the least enjoyable books. Why is it valuable?
There are 2 major areas that a student must master to improve scores on the SAT Critical Reading section: (1) Vocabulary. (2) Understanding of complex sentence structures. This book provides a student with both. (1) SAT words are bolded, their definitions conveniently located on the facing page. (2) Sentence structure is complex and the book is written in "older" English which is partly a result of the era it was written in. The college board knows this and even suggests that students read books written before 1900. The complex sentences and old language may be reasons students do not put The Scarlet Letter on their Top 10 Favorite Books List, but it does not take away from the book's value-- if you can get your child to read it.
Book Description
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Customer Reviews:
Wonderful service.......2005-07-17
I was very happy with the quality of the product and the fast service. The only thing I was disappointed in was the description did not specify the edition # of the book and what I received was one edition back from what I needed. More information in the description would be very helpful.
Ok review and introduction.......2002-04-28
The book has a lot of detailed historical information about the financial systems. Unfortunatly the author pay too much attention to history and not enough on practical fundementals. There are several errors and steps deleted in the book. Plus not enough examples are provided in comparrison to the problems assigned. Even my professor stated that the 7th edition had plenty of problems that won't be resolved until the 12-13th edition.
Book Description
Makes scoring higher so easy, it's scary!
Millions of readers have enjoyed the chilling tale of Frankenstein for its dark and gripping plot. But did you know that it's also packed with words you need to know for the SAT?
Learning words by reading them in context is the most effective way to expand your vocabulary, and this book can help you do just that! This edition of Frankenstein includes:
• 629 SAT vocabulary words highlighted throughout the text
• Definitions for each highlighted word on the facing page
• A word pronunciation guide
• Plus a special glossary that defines over 100 additional challenging vocabulary words
• It's a pain-free way to build your vocabulary -- and to score higher on the test!
World Leader in Test Prep and Admissions
Kaplan has been the world leader in test preparation for more than 60 years, helping more than 3 million students achieve their educational and career goals. With 185 centers and more than 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test prep courses, admissions consulting, programs for international students, professional licensing preparation, and more.
Customer Reviews:
Read A Classic, and Prep for the SAT!.......2007-08-06
This is one of the best ways of learning SAT vocab, or simply vocab for your own personal gain. Read the classic work on the right, SAT words are in bold and defined on the left. The real kicker is that words are repeated throughout the book. After seeing words over and over you learn them extremely well. Great Concept, Great Study Aid, Great Book!
These Books are better than other SAT Score raising books. Most of these books are written for the sole purpose of raising your score. Their stories tend to be boring, the writing style is usually adequate. Instead Kaplan, defines SAT words inside great literary works. They are perfect for any student. You can now read a classic book, and Study for the SAT at the same time!
Great Classic of the 1800s + SAT Vocabulary Preparation.......2006-11-12
I initially decided to read this book for three reasons: 1) I thought it seemed like an interesting story, 2) it appeared on my school's required-reading list, and 3) I was able to find this SAT-prep version of it! 629 essential SAT words appear in bold throughout the main text and are defined along with synonyms on the lefthand opposite page. Other useful vocabulary words that aren't part of the SAT-vocab are underlined as they appear and are included in a glossary at the back of the book. For me, reading vocabulary in context is much more helpful than studying hundreds of words separately through flash cards.
Other reviewers have mentioned that this version is different from other editions of "Frankenstein" that they have seen before. This could be because the 1831 edition of the book is one of the most widely read versions; this SAT-prep version appears to be derived from the original 1818 edition. There are a some key plot differences between the two, but I don't think that Kaplan's use of a lesser-read (and earlier) version of "Frankenstein" detracts from the main purposes of the book: to entertain and to educate.
(Miniture Plot Synopsis): The story opens with a series of letters from a ship's captain, Walton, to his sister Margaret. He is sailing north of the Arctic Circle and his ship becomes surrounded by ice. He notices a man travelling across the ice pursuing a bizarre creature. The man, Victor Frankenstein, ends up coming onboard the ship and relating the strange tale of his life. Walton records Frankenstein's dialogue, which then becomes the narrative of the story.
Frankenstein was a bright and intelligent youth and deeply interested in alchemy. He left his family in Switzerland to study modern science in other countries of Europe. Through much research and effort, he discovered the method of constructing a human being. As to what he created the human out of, Frankenstein keeps these details vague (only mentioning various bones and parts). He specifically intends his creature to be handsome, but once his work is complete and the "creature" wakes up, he is horrified by its disfigured appearance and Frankenstein flees his laboratory. After this, the monster wanders off and later teaches himself how to speak and understand human conversation through observing a group of villagers.
When Frankenstein is hiking in the mountains, he is confronted by the monster. The monster tells him of all of his suffering and confusion and begs him to create a female counterpart that would be just as disfigured as he his, so they could live happily together in seclusion and not bother with humanity any longer. Frankenstein refuses this request, and then the monster plagues his life and the lives of his dear friends and family.
Shelley's style is incredibly descriptive, making it an obvious candidate for Kaplan's series of SAT-prep books. In fact, it's a good thing that I read this version, because I would've been fumbling around with a dictionary the whole time if I read an edition without a vocabulary guide!
Good Book.......2006-08-14
This book is great for those that need to review vocabulary for the SAT's. On the left side is the vocabulary and the definition, on the right is the story using the vocabulary in bold.
Inaccurate and misleading.......2006-01-26
We purchased this book to use in our accelerated curriculum since we have a substantial vocabulary unit connected to Frankenstein. However, a few days into the book, we are noticing major departures from Mary Shelley's novel. Kaplan has irresponsibly marketed this book as if it is the original version.
Good for SAT, but not the original version of Frankenstein.......2005-01-24
I ordered this book to use with my AP Literature class. I was already teaching Frankenstein, and thought that my students would really benefit from the extra SAT study as well. However, as we are going through the book, I find that the story in this book is very different from the old copies I had always taught from. Key parts of the story are changed, and many of the parts are rearranged. If you are looking for an accurate version of Mary Shelley's story, this may not be the one for you.
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