Start Your Own Wedding Consultant Business: Your Step-By-Step Guide to Success

Book Description

You don't need an office. Start-up costs are low. And you don't need any costly special equipment. All you need is this book and a desire to succeed.

Customer Reviews:

Good but outdated.......2007-09-12

I enjoyed this book and its simplicity, however, found it was a little out of date.

Good Product.......2007-05-12

Very informative. It was a quick read, and gave lots of ideas for places to go for more information. Some of the links listed in the book are out of date, but considering how fast information changes on the web, I'm not surprised. A much better value than many of the other consultant books out there, and an excellent starting point for anyone considering this field.

OK for a how to book.......2007-03-09

OK for a how to book. It does not give real world experience.

Real in depth...........2007-02-07

The book goes in great detail of every aspect( financial work,alliances with certain business, all the little odds and ends for your business ) of starting the business, really really informative if you are serious of starting your shop or service.

Superior Content in this Book. A 5 Star Winner!.......2006-11-05

This book was exceptional and full of practical and useful knowledge. I obtained my wedding consultant certificate and found this book invaluable and packed with information on how to realistically start my future business. The principles were well thought out and an excellent resource. Five stars. Buy it! Elaine Bales Anchorage, Alaska

Hands-On Social Marketing: A Step-by-Step Guide

Average customer rating:

Made-to-Order for Social Marketers
Terrific resource for nonprofits

Hands-On Social Marketing: A Step-by-Step Guide
Nedra Kline Weinreich
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

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Similar Items:

Social Marketing: Improving the Quality of Life
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series)
Social Marketing in the 21st Century
The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

ASIN: 0761908676

Book Description

Hands-On Social Marketing provides a comprehensive guide to the social marketing process for professionals who wish to influence health or social behaviors using effective techniques of this emerging field. Written in a friendly, engaging style, this book leads the reader throughout the steps involved in developing, implementing, and evaluating a social marketing program. Hands-On Social Marketing also includes comprehensive worksheets and practical sidebars providing expert advice. This "how-to" book is both instructional and functional, with an emphasis on low-cost methods and do-it-yourself guidelines. After explaining the basic concepts of social marketing, Hands-On Social Marketing devotes a section to each of the five steps in the author's model of the social marketing process:  Planning  Message and materials development  Pretesting  Implementation  Evaluation and feedback The main message of this book is that you yourself can do social marketing! About the Author Nedra Kline Weinreich is President of Weinreich Communications, a social marketing firm based in the San Francisco Bay Area. She has worked in the fields of social marketing and health communciations for many years for clients such as the U.S. Public Health Service Family Planning Grantees, Virginia Department of Health, U.S. Department of Energy, National Institute of Mental Health, and National Center of Child Abuse and Neglect Clearinghouse. She earned her master's degree in health and social behavior from the Harvard School of Public Health and is a certified health education specialist. In addition to conducting training and providing consultation on developing social marketing programs, she has written several articles on social marketing. She publishes a website, the Social Marketing Place, at, http://www.social-marketing.com.

Customer Reviews:

Made-to-Order for Social Marketers.......2004-12-17

This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!

Terrific resource for nonprofits.......2003-02-26

I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.

Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide For Coaches

Average customer rating:

Powerful advice with depth - for those who mean business!
Excellent Publication!
Solid information
Oh my gosh! A great book that eloquently lays out how to prepare a stellar business plan for your coaching business.
Complete Marketing Resource for Coaches

Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide For Coaches
Deborah Brown-Volkman
Manufacturer: iUniverse
ProductGroup: Book
Binding: Paperback

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Similar Items:

Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Getting Started in)
Coach Anyone About Anything: How to Help People Succeed in Business and Life
Co-Active Coaching, 2nd Edition: New Skills for Coaching People Toward Success in Work and, Life
The Coaching Starter Kit: Everything You Need to Launch and Expand Your Coaching Practice
The Life Coaching Handbook

ASIN: 0595296602

Book Description

Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand?

This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling.

Â“Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches.Â” Talane Miedaner, best-selling author of Coach Yourself To Success

"A great book with a lot of valuable information from a master at doing what she does best.Â” Sandy Vilas, Master Certified Coach and CEO CoachInc.com

Â“This is a great book. Thorough, professional, and easy to read.Â” Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003

Customer Reviews:

Powerful advice with depth - for those who mean business!.......2007-09-29

I have looked through this book, and have read the first part. The coaching exercises I have encountered so far are very thought provoking. You have to work out a lot of things as you go in this book. It is only a quick read if you skip all the work. It is almost like actually working with a coach because of how interactive it is. I am going gradually as I figure out my plan. I can't do some of the exercises yet because I don't know all the answers at this point. It really helps you develop an overall business plan, and the results of that are that you know exactly why you are making all the choices you make in establishing your practice.

Excellent Publication!.......2007-06-11

It is a very easy guide to read. As a Coach and experienced Sales Professional, it provides practical and effective excercises to follow.

I recommend this book for new and experienced Coaches.

Solid information.......2007-03-20

I have not completed the book yet, but from the 1/3 of it I"ve read, it is the kind of beginners book I was looking for. It is very basic. There have been some editing weaknesses I have noticed but that is more a function of the publisher than the author.

Oh my gosh! A great book that eloquently lays out how to prepare a stellar business plan for your coaching business........2007-03-18

I love this book. It is written by a coach for someone who wants to create their own coaching business or improve their business plan for their existing coaching business. I just finished this book a few minutes ago, and I still can't believe what a wonderful book it is. I'm a SCORE counselor, one type of business coach, and I regularly counsel wanta-be entrepreneurs and small business owners on how to prepare business plans or modify existing plans. If a client came to me and wanted to start a coaching practice, then I would be giving the client the ISBN for this book right up front.

The author has her own successful coaching business. And this book includes her story about building her coaching business. She tells us what didn't work for her and what has worked for her. She gives us all kinds of insight into what to think about and do when starting your own coaching business.

Interestingly, she has a program she sells through her coaching business that goes something like this:

1. Describe what you want
2. Explore your options
3. Create your game plan
4. Implement your plan
5. Reach your goal

This program she sells is generic. It is the same program I use when I counsel people at SCORE as to how to start a business. I have my clients: (1) Describe the business they want to create, (2) Do market research, (3) Prepare their 25-35 page business plan, (4) Implement their plan, and (5) Meet their revenue targets timely.

This book tells the reader to do the above five things to start and run a coaching business. And then there is the wonderful list of resources at the end of the book on marketing, Web sites, newsletters, articles, ebooks, public speaking, networking, etc.

About the only thing missing seemed to be a discussion on Choice of Legal Entity. Should the coach form a Limited Liability Company (LLC) or a C Corporation?

If you run a coaching business or want to start one, then I highly recommend this book to you to help you in your work. I also think you will benefit greatly by reading the two following books as supplements to this book: Plug Your Book! (ISBN: 0977240614), by Steve Weber, and Aiming at Amazon (ISBN: 093849743X), by Aaron Shepard. 5 stars!

Complete Marketing Resource for Coaches.......2005-10-05

*****
This book, though short, is succinct and very useful, very rich in content---a great guide for coaches who are wanting to begin marketing their practices. Marketing information is hard to organize, because as a coach, you really just want to know what you need to know to make your practice successful, and not a lot more than that. If you agree with me, this is the book for you.

There are lots of resources for coaches who want to delve deeper into any particular type of marketing---for example, running teleclasses---but enough basic information so that you can get started, along with time estimates, cost estimates, and estimates as to how long you would have to do any particular activity before it becomes profitable.

I really appreciated the Resource section in the back of the book covering Internet sites for sources from everything from headsets for the telephone, to e-book resources, to credit card merchants and alternatives like PayPal, etc. The Resource section is for the most part specific just to coaching, and the more general resources are useful, too, unlike some appendices.

There are assignments throughout the book for those people who enjoy exercises to assist you in actually DOING the things you need to do to market your practice. The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas. I cannot imagine anyone going through and doing these exercises, though, and by the end of the book NOT having a thriving practice.

This is definitely the best book I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the author did the marketing FOR me :)
*****

Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

Average customer rating:

Great marketing book for small professional firms.
Best services marketing book around
Solid advice
Highly recommended
If you are a Professional / Small Business: seek no more

Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
Anthony O. Putman
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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Similar Items:

Marketing Your Services : For People Who Hate to Sell
1001 Ways to Market Your Services : For People Who Hate to Sell
Getting business to come to you
Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
Selling Your Services: Proven Strategies For Getting Clients To Hire You (Or Your Firm) (Or Your Firm)

ASIN: 0471509485

Book Description

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you:

How to define and promote your services to the right market
How to differentiate your business from other similar businesses
How to price and package your services
How to turn qualified prospects into customers and build long-term relationships with clients

"This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Customer Reviews:

Great marketing book for small professional firms........2007-08-07

This book was a real find. If you hate the idea of 'selling' your services then you'll 'love' Putman's recommendations.

Very easy to read with lots of stimulating examples and exercises to take your marketing forward successfully. In fact the book is based upon Putman's training workshops so it represents great value.

It starts with a strategy setting session where you get very clear about your service's value, potential client profile and how you get these aligned.

Moves on to specific strategies for various marketing endeavours - speaking, articles, pr etc

Some of the stories are a bit dated and it would be nice to see a revised edition that included specifics on the web and email marketing. But, on the whole these don't distract and in fact show that the wisdom inside is timeless.

Best services marketing book around.......2006-04-21

It's difficult to market a service - you're marketing the invisible. It's even more difficult to find a services-specific book on marketing. Anthony Putman cuts right to the bone with his ideas, approach and presentation. This is the best marketing book I have ever read. And, I have bought dozens to give to my friends in the service industries.

Solid advice.......2005-09-08

As someone who coaches independent professionals on how to find new clients, I especially like the advice in this book on targeting. If you don't have a target you spread yourself too thin. There is much to be gained from this book. -- Henry DeVries, founder, New Client Marketing Institute

Highly recommended.......2005-02-08

I read lots of business start-up books since I help people start successful businesses for a living. Finding a book written by someone who has something new to say is rare. This is a book which is not just a recycle of someone else's work.

Most books are written for product-based businesses so the 4 p's of marketing are applicable, but service businesses are really different. You can't taste, touch, or otherwise inspect a service before you buy.

Putman's chapter on pricing justifies the price of this book by itself. The book is also helpful in dealing with price objections, a critical part of any business. While it's pricing component is not new, the method provides a great baseline for your business.

I particularly liked the method by which Putman helps entrepreneurs creates benefit statements. People don't buy based on a feature list.

If you are a Professional / Small Business: seek no more.......2000-03-13

Simple, straithforward and to the point (hitting the mark). Good advice that does not just sound good, but is being presented in a very practical hands-on way. Very well written, very practical to implement (take your own step-by-step actions). A definite good buy and destined to become a classic.

Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea

Average customer rating:

Terrific for Setting Directions for Your Business
AWESOME!
Informative and easy to understand
A Guidepost for Beginners
Very Interesting and Helpful

Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea
Matthew Yubas
Manufacturer: Broadword Publishing
ProductGroup: Book
Binding: Paperback

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Similar Items:

Bringing Your Product to Market: Fast-Track Approaches to Cashing in on Your Great Idea , 2nd Edition
Entrepreneur Magazine: Bringing Your Product to Market
The Inventor's Bible: How to Market and License Your Brilliant Ideas
Launch It! : How to Turn Good Ideas Into Great Products That Sell
Stand Alone, Inventor!

ASIN: 0972552103

Book Description

Whether it's a new product idea or service, inventions abound. Coming up with the idea is one thing, getting it to fly is another. In his new book, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea, author Matthew Yubas offers readers a comprehensive, complete, practical, and easy-to-understand guide to the process of bringing an invention to market.

Anyone with a great idea for a new product or service can benefit from this book. In an engaging and conversational style, Product Idea to Product Success is filled with examples and real-world advice as Yubas takes readers through a step-by-step process to get from idea to finished product. Yubas even provides a method for determining whether a market exists before investing time and money on a product or service and then gives readers ways to brainstorm new ideas for future inventions. Product Idea to Product Success is an educational and thought-provoking mix of quizzes, surveys, marketing plans formats, and everything else readers will need to launch their ideas. Yubas fills Product Idea to Product Success with sound advice and cost-effective solutions which, if followed carefully, are almost guaranteed to produce success. This book will become a valued guide to new and experienced inventors and entrepreneurs alike.

Customer Reviews:

Terrific for Setting Directions for Your Business.......2007-10-08

Excellent for starting up a business. This book is an invaluable asset to anyone who needs a guidepost to determine elements to consider when trying to bring a product to market. Definitely worth every cent...

AWESOME!.......2007-03-29

This is a great book for anyone who is lost and confused like I was on a subject that was very foreign to me. It truely walks you through step by step!

Informative and easy to understand.......2007-01-19

Product Idea to Product Success gives a step by step approach to what you need to know to bring an idea from just an idea to reality. If you are willing to follow the steps you can become successful in every indeaver that you undertake.

A Guidepost for Beginners.......2004-03-13

I am glad I purchased the book "Product Idea to Product Success."
It is a must read for anyone considering marketing a product.
I am thankful Matt Yubas decided to share his expertise with the world.
I never imagined how much research is necessary prior to marketing an idea
or product. This book is definitely the roadmap for getting started. I will refer to this book often as I sift through the details of my project.

Very Interesting and Helpful.......2004-03-12

I purchased this book via the internet, and I found out that it is full of usefull information which a new inventor or even an average guy with an idea which he seeks to possibly market .These information were explained in a manner that they are easily understood. Even the author is so helpful that he returned my email quickly when I was seeking his advice. I am giving this book 5 stars and would recommend it to anybody who has an idrea that they wish to market...yours truly Arnold Avillanoza

How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

Average customer rating:

An H2 guide

How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Norton Paley
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

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Similar Items:

The Marketing Plan: How to Prepare and Implement It
Marketing Plans, Sixth Edition: How to prepare them, how to use them
The One-Day Marketing Plan : Organizing and Completing a Plan that Works
The Successful Marketing Plan : A Disciplined and Comprehensive Approach
The Marketing Plan: A Handbook

ASIN: 1574442694

Book Description

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the book -provides planning forms and guidelines for customizing your own Strategic Market Plan (SMP). Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Customer Reviews:

An H2 guide.......2000-07-11

Good for you if you are preparing business plan, but lack of marketing idea. Just follow the ideas in this book.

A Simple Guide to Self-Publishing: A Step-by-Step Handbook to Prepare, Print, Distribute & Promote Your Own Book - 3rd edition

Average customer rating:

Excellent Little Book
Insufficient Info
See if Self-Publishing is Right for You
Best Short Self-Publishing How-to Book
Simple is Great

A Simple Guide to Self-Publishing: A Step-by-Step Handbook to Prepare, Print, Distribute & Promote Your Own Book - 3rd edition
Mark Ortman
Manufacturer: Wise Owl Books & Music
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

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Similar Items:

Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
A Simple Guide to Marketing Your Book: What an Author and Publisher Can Do to Sell More Books
Dan Poynter's Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual)
1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)

ASIN: 0963469908

Book Description

Now in its third edition, this award-winning book is a concise, step-by-step handbook to prepare, print, distribute and promote your own book. Complete with all the references and resources you will need, including: The easiest way to get started, where to apply for ALL trade registrations, ways to publish your manuscript on-line, where to print your book economically and how to promote your book on the Internet.

Customer Reviews:

Excellent Little Book.......2006-03-24

Mark Ortman's "simple guide" is an easy to read, comprehensive look at the various aspects involved in self-publishing, including preparatory steps (copyright, ISBN), printing, marketing, and distributing. He offers lots of references to resources which will be useful, and he provides some tips as well.

Brevity is the chief positive attribute of this book, and it is also a weakness. You might want more about each of the subjects that Ortman raises. Another problem with the book is that much of the information involving technology is outdated, although most of the rest of the book is up-to-date.

Not everyone will want to read this book. But the beginning writer can certainly benefit from it.

Insufficient Info.......2002-07-27

This book may be a handy ADDITION to your publishing library, but it is definitely not "the" source book for marketing. In fact, in the rapidly changing world of publishing, I found that most of the information I did want to use was already out of date.

See if Self-Publishing is Right for You.......2001-11-26

This book helps you compare regular publishing with self-publishing to see if it's right for you.

Three main questions underlie the process:
Why do you want to publish your book?
Who is your audience?
What makes your book different or unique?

Chapters cover such topics as:
Learning about the industry and preparing the manuscript
Printing
Announcing your book
Distribution
Creating a demand, touring, marketing--by far the longest chapter

This book has lots of great suggestions, but he doesn't go into any very deeply. At only 62 pages, this is useful as a handbook. It is geared toward writers who needs an overview of the process, particularly those wanting more traditional paper publishing for their books.

Best Short Self-Publishing How-to Book.......2001-07-28

This simple guide is exactly that, the bare bones basics for those who don't want to wade through hundreds of pages. You can get more than three times the information for only twice the price in a book like Dan Poynter's The Self-Publishing Manual, but more is not always best for everyone. If you are the type of person who wants "Just the facts" this book could be your ideal introduction to self-publishing.

Simple is Great.......2001-01-29

Back in the late 1980's I had the privilege of attending a self-publishing workshop with Mark Ortman, the author of this excellent how-to guide. I purchased "A Simple Guide to Self-Publishing" and used the knowledge I gained to successfully publish and market my first book. I've recommended this book many times over the years, since it provides a perfect introduction to the topic. I'm happy that Mark has kept the book up to date, and that the Third Edition includes helpful information on On-Line Publishing.

30 Days to Market Mastery: A Step-by-Step Guide to Profitable Trading (Wiley Trading)

Average customer rating:

Garbage
Does Not "Follow Through"

30 Days to Market Mastery: A Step-by-Step Guide to Profitable Trading (Wiley Trading)
Jacob Bernstein
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

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Similar Items:

Way of the Turtle: The Secret Methods that Turned Ordinary People into Legendary Traders
Stock Market Strategies That Work
Strategies for Profiting on Every Trade: Simple Lessons for Mastering the Market
Trading Rules that Work: The 28 Lessons Every Trader Must Master
Mastering the Trade (McGraw-Hill Trader's Edge)

ASIN: 0470109874

Book Description

A solid foundation for those looking to succeed in today's market

An excellent book for new traders, 30 Days to Market Mastery outlines an easy-to-understand and easy-to-implement approach to learning how to trade. This book covers the fundamentals of how to structure trades in a disciplined fashion, so as to avoid vague decisions and acting on unclear trading signals. It also provides a number of strategies for entering and exiting the market in a way that maximizes the chances of making money and minimizes the potential for losing money. With this book as their guide, readers will learn the proper organizational, analytical, and behavioral skills that are vital to consistent success in trading. In 30 Days to Market Mastery each trading day contains a single lesson, and each lesson contains a quiz to help the reader master the material.

Customer Reviews:

Garbage.......2007-05-26

Another worthless stack of paper from Jake.

Ask yourself this question, "How could it be possible, especially for someone who does not trade profitably for a living, to teach me how to be a master trader in any length of time, not to mention the absurdity of 30 days?!" The idea is ludicrous.

As with every one of this author's "works", this book fails to deliver anything of value to real traders. It is simply not possible to teach another to be a market master, and profitable trader, when the teacher is neither.

The title alone should be a huge red flag warning that the material covered could never be useful. Wouldn't it be wonderful if it would be possible to become a market master in 30 days? Most people would be satisfied with achieving that level of success in 30 months, however, few EVER do. This book, and all of the others from this author, will never assist in getting one to that lofty goal.

BEFORE you consider purchasing any of this author's works, do yourself a favor, and research this person.

Then consider the following books, written by real traders, as stepping stones to mastery:

Mind over Markets
Markets in Profile
Trading Day by Day
Entries & Exits
Professional Stock Trading
Enhancing Trader Performance
Trading in the Zone (even though Douglas is not a trader)

Some of the best material ever written about trading was penned in the early 1900s. These are highly recommended:

anything written by Richard D. Wyckoff
Tape Reading & Market Tactics
Psychology of the Stock Market

Does Not "Follow Through" .......2007-05-20

I looked forward to Mr. Bernstein's new book as he has prided himself in the past as doing cutting-edge research (his "The Compleat Day Trader I & II" are classics).

But this is mainly another rehash of material from his other books, and I got thru it in two sittings. Although, in fairness, people who are not familiar with his prior works, may find this offering more interesting than I did.

The best thing to be gleaned here is the methodology itself. The methodology is first a setup, then a trigger, then follow through. A setup is a seasonal correlation or momentum divergence, as examples. Then a trigger gets you in the trade, like a stochastics crossover. Follow through is simply money management. The money management ideas expressed here are not stellar and are put forth better in many other books.

This experience will remind me to use Amazon's "search" feature more thoroughly before buying in the future.

Russ Paley's Ultimate Guide to Network Marketing: Your Step-By-Step Guide to Wealth

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Learning from Russ Paley

Russ Paley's Ultimate Guide to Network Marketing: Your Step-By-Step Guide to Wealth
Russ Paley
Manufacturer: Career Press
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

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Network Your Way to Millions
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ASIN: 156414478X

Book Description

Russell Paley has already trained thousands of men and women to be successful in network marketing. The methods he presents have worked for Russell and all his students who've applied them. What you'll learn is a highly evolved plan which, if you follow it, is guaranteed to lead you down the road to wealth.

No matter which networking company you are associated with, Russ Paley's Ultimate Guide to Network Marketing will teach you how to succeed. You'll learn all the secrets to:

- Picking the right networking company for you.
- Getting people off to a quick start.
- Creating massive duplication in your business
- Prospecting painlessly and effectively.
- Building excitement in an audience.
- Keeping morale high in your own downline.
- Maximizing both current and future income.
- Saving significantly on taxes.

Customer Reviews:

Learning from Russ Paley.......2006-02-18

In chapter 7, Russ discusses duplicating yourself and mentoring other. There is no "I" in Team.
Also, the phrase "K.I.S.S." - Keep It Super Simple comes to mind.

Breaking Free of Managed Care: A Step-by-Step Guide to Regaining Control of Your Practice

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Great Book for Psychologists Sick of Managed Care

Breaking Free of Managed Care: A Step-by-Step Guide to Regaining Control of Your Practice
Dana C. Ackley
Manufacturer: The Guilford Press
ProductGroup: Book
Binding: Hardcover

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

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How to Build a Thriving Fee-For-Service Practice: Integrating the Healing Side with the Business Side of Psychotherapy (Practical Resources for the Mental Health Professional)
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The Complete Fee-for-Service Private Practice Handbook

ASIN: 1572301058

Book Description

Providing therapists practical solutions to managed care's erosion of their freedom to practice, this book presents a working blueprint for a private-pay psychotherapy practice. Dana C. Ackley casts out the distortions that have crept into many clinicians' thinking as a result of reliance on third-party reimbursement. Based on his own experience, he shows how you can serve clients--and yourself--better by developing real alternatives to the pressures and bureaucracy of managed care. In clear step-by-step detail, including practical exercises and checklists, sample marketing materials, and payment plans, the volume shows you how to:

*Rediscover the economic and clinical value of your work
*Discard assumptions that might block your progress
*Educate yourself about the needs of potential clients
*Market and sell your services effectively
*Learn ethical, reasonable business-of-practice skills
*Diversify into the rewarding area of psychological consultation to businesses

No matter what your clinical style, theoretical orientation, or practice history, you will benefit from the hard-won lessons Dr. Ackley shares in this book.

Customer Reviews:

Great Book for Psychologists Sick of Managed Care.......2000-04-26

Dr. Ackley addresses basic issues facing the realities of being a psychologist in today's world: Managed care lowering income, managed care dictating service limits, and the largely ineffective response of the field. He first addresses what managed care's actions have been and how this has changed the field of psychology. He then relates what the field's response has been and why the interaction between the two has left psychologists on the losing side. In explaining this, he does a great job of identifying the thoughts and behaviors of practitioners that keep them trapped under managed care's control. The most important and useful aspects of the text are his chapters on the proof that psychology is valuable, how it can control it's own destiny, and how a psychologist can go about doing it. His suggestions are realistic and practical. Overall, I found this book energizing and useful.

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