Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.
The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
Customer Reviews:
eMail Marketing Essential Reading.......2004-11-01
email marketing essential reading
Bill Nussey, clarifies and outlines the most effective methods and
strategies for deploying result oriented email marketing. This new
book provides the kind of information every marketer should have.
Bill Nussey is one of the most respected and experienced leaders
in the email marketing arena and this book provides actionable processess that
you won't see anywhere else.
If you market anything this is a must read volume.
Very insightful summary of key issues in e-mail marketing.......2004-10-30
If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.
He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!
A Great Modern-Day Resource!.......2004-10-27
Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.
He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies
Book Description
Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better. Faith and Fortune tells the stories of the extraordinary people who are leading the way and the admirable companies they have built.
This book is called Faith and Fortune because faith provides the fuel that energizes these people as they strive to do business better and to find meaning in their work. Some have faith in God; others do not. But all have faith in the goodness of people and in the possibility of change. Most of all, they believe that corporations can become a powerful force for good in the world, and that they can—and should—serve people and not the other way around.
Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry’s but inside such bulwarks of the Fortune 500 as Ford, Citigroup, and DuPont. Bit by bit, almost imperceptibly, this new model is replacing a century-old approach that was rooted in the industrial era and looked at business as a series of discrete, win-lose transactions: Executives tried to pay their workers and suppliers as little as possible, charge their customers as much as they could, and maximize their short-term profits. Today, by contrast, forward-thinking executives build their businesses by developing a network of long-lasting, win-win relationships. Great companies serve their workers, customers, shareholders, and the common good.
Powerful forces are driving these changes, including the desire of companies to attract and engage their workforce, the emergence of the 1960s’ generation to positions of corporate power, the spirituality-in-the-workplace movement, the rise of social investing, and the growth and sophistication of activist groups.
At once realistic and inspiring, Faith and Fortune profiles companies and people who represent the best of business and exemplify these new values. Among the stories told here:
• UPS creates opportunities for immigrants and minorities, promotes from within, and provides its people with a much-valued sense of community
• Southwest Airlines, the fun-loving airline, has built the concept of servant leadership into its storied culture
• Starbucks provides stock options and health insurance even to part-time workers and builds sustainable business models for coffee growers in the developing world
• Timberland has turned community services into a valuable corporate asset
Other companies profiled here include Hewlett-Packard, Herman Miller, Staples, PepsiCo, Domini Social Investments, Tom’s of Maine, and Greyston Bakery. The book also includes a chapter exploring what the great religious traditions have to teach today’s businesspeople about creating sustainable enterprises and an analysis of the business case for corporate social responsibility.
Faith and Fortune is a thoughtful, original, and important book that will reshape the debate about the role of business in America.
“I arrived at this book as an avowed, vocal skeptic of the ‘spirituality-in-business movement.’ I departed as a...convert. Even cynics should devour this marvelous book. Marc Gunther makes a compelling case that the right things matter—and pay off; yet he exudes not a dollop of naiveté.”—Tom Peters, author of Re-imagine! and Thriving on Chaos
“In his provocative inquiry into the nature of modern American business, Marc Gunther looks into the darkness of corporate greed and scandal and, in the shadows cast by the likes of Enron and WorldCom, sees a beacon of hope in companies in which profits and values coexist.”—David Wessel, Deputy Washington Bureau Chief & Capital columnist, Wall Street Journal
“Marc Gunther’s Faith and Fortune is a book of hope. It offers the opportunity to open your mind and your heart in your pursuit of a meaningful life. Its well-drawn examples will deepen your ability to see how leaders can use business as a force that creates true personal wealth and public prosperity.”—Dr. Mark S. Albion, author of Making a Life, Making a Living
“With the keen eye of a seasoned business writer and the gentle confidence of a trusted storyteller, Marc Gunther masterfully provides an insider’s view into the faith-at-work movement—the quiet revolution that is transforming corporate America. After reading Faith and Fortune, you can’t help but wonder, now why can’t I do that in my organization?” —Dr. David W. Miller, executive director of the Yale Center for Faith & Culture, and the former president of the Avodah Institute
“Faith and Fortune offers hope that there is a better way than business as usual. Marc Gunther clearly illustrates that by linking corporate values to personal values; the business leaders profiled in this book have created a new model for addressing the world's problems in these complicated times. This thought-provoking book should be a ‘must read.’”—Timothy E. Wirth, president, United Nations Foundation
Download Description
Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better. Faith and Fortune tells the stories of the extraordinary people who are leading the way and the admirable companies they have built.
This book is called Faith and Fortune because faith provides the fuel that energizes these people as they strive to do business better and to find meaning in their work. Some have faith in God; others do not. But all have faith in the goodness of people and in the possibility of change. Most of all, they believe that corporations can become a powerful force for good in the world, and that they can—and should—serve people and not the other way around.
Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry’s but inside such bulwarks of the Fortune 500 as Ford, Citigroup, and DuPont. Bit by bit, almost imperceptibly, this new model is replacing a century–old approach that was rooted in the industrial era and looked at business as a series of discrete, win–lose transactions: Executives tried to pay their workers and suppliers as little as possible, charge their customers as much as they could, and maximize their short–term profits. Today, by contrast, forward–thinking executives build their businesses by developing a network of long–lasting, win–win relationships. Great companies serve their workers, customers, shareholders, and the common good.
Powerful forces are driving these changes, including the desire of companies to attract and engage their workforce, the emergence of the 1960s’ generation to positions of corporate power, the spirituality–in–the–workplace movement, the rise of social investing, and the growth and sophistication of activist groups.
At once realistic and inspiring, Faith and Fortune profiles companies and people who represent the best of business and exemplify these new values. Among the stories told here:
—UPS creates opportunities for immigrants and minorities, promotes from within, and provides its people with a much–valued sense of community
—Southwest Airlines, the fun–loving airline, has built the concept of servant leadership into its storied culture
—Starbucks provides stock options and health insurance even to part–time workers and builds sustainable business models for coffee growers in the developing world
—Timberland has turned community services into a valuable corporate asset
Other companies profiled here include Hewlett–Packard, Herman Miller, Staples, PepsiCo, Domini Social Investments, Tom’s of Maine, and Greyston Bakery. The book also includes a chapter exploring what the great religious traditions have to teach today’s businesspeople about creating sustainable enterprises and an analysis of the business case for corporate social responsibility.
Faith and Fortune is a thoughtful, original, and important book that will reshape the debate about the role of business in America.
Customer Reviews:
Pearls Before Swine.......2005-09-07
I normally eschew religious writing as overly evangelical (regardless of the faith in question). I am also not a big fan of corporate window-dressing-writing. This wonderful book falls into neither category. Faith and Fortune, by Marc Gunther is a marvellous book. It inspires without pretending to have all the answers. For every person who has ever tried to justify socially conscious investing or companies that put some of their profits back into the community, this book is a must read. Unfortunately, this book apparently came out shortly before the 2004 election and did not get the publicity or audience it deserved. This is a terrible shame. Any thinking and moral person tries to combine her financial responsibilities (to her family, shareholders, whoever) with the need to live a moral and balanced life. As our world becomes more interconnected and more susceptible to the ripple effect from one person's actions, thinking about how to combine personal morality with the Darwinian need to succeed becomes more and more important. This book actually makes a great companian to Jared Diamond's Collapse: How Societies Succeed or Fail, which also touches on zero sum mentalities and how to expand the available resources through thinking more altruistically.
Faith and Fortune is inspiring and well-written. I recommend it wholeheartedly.
Compelling and Thoughtful.......2005-06-13
Actions speak louder than words; this is a book about the former. It's all well and good for pundits, preachers, and self-help gurus to opine on how we should run our lives in the real world. Faith and Fortune reports on certain businesses that strive for the ideal. Gunther is a true reporter, his research original and in depth. Herman Miller and Timbaland are two fine examples. I was vaguely familiar with both, and enjoyed learning about the core business, but the people behind them are fascinating. Combine this with Gunther's fluid, crisp, style and it's a book that resonates, that has staying power as a tome that should continue to sell. The thesis: that business can coexist, indeed thrive, when true sharing of good, fundamental values are embraced, that profit is not the only motive. Give an employee wings to advance, the opportunity to learn, reward loyalty, profit-share: it works for these companies profiled. Gunther weaves in philosophers, spiritual rubrics into these case studies so that the reader ponders the issues from a variety of viewpoints. In a world filled with cynicism, by the close of the last page, one is hopeful that all will turn out well. These companies did it. And they are profitable and happy. Highly recommended.
A good read, but look for the follow-up.......2005-04-16
Faith and Fortune, subtitled "the quiet revolution to reform American business," by Mark Gunther of Fortune magazine, celebrates the usual socially responsible corporations and entrepreneurs for their endurance over more massive corporations that disappeared in the last years of the previous millennium as American business experienced its moral meltdown. But while duly celebrating human decency and commitment to others, this engaging book doesn't quite capture the changes in the "atmosphere" of the workplace that contributed to both the horror of Enron and the success of companies like Starbucks, Ben & Jerry's, and Timberland. Rather, Gunther gets on the moral values bandwagon (a characteristic of our age) by focusing on the concept of "values" as they apply--or should apply--to the business world.
I joined corporate America in the early `90s at what had once been John D Rockefeller's original company, Standard Oil of Ohio, and the overarching belief system was that markets would find a solution for everything. The company's social responsibility was still grounded in the same rigid Christian attitude of the founder's era--namely, that the poor were owed compassion and a handout. Over the following decade, the fall of the great tobacco empires--and their miscalculation that Washington, D.C., would never forget all their political donations--spurred self-scrutiny and the realization that nothing lasts forever, that companies need to pay more than lip service to the communities in which they operate, and that corporations need to foster trust among their numerous stakeholders.
Gunther tackles two themes. The first is that the admirable personal values of businesspeople, whatever their faith, need not be compromised in the world of business. Indeed, to project those values is often a characteristic of great products and services--the foundation of great companies. This theme is contrasted with the evaporation of major corporations through greed and fraud. Gunther probably sums up many people's beliefs when he states: "Enron's Ken Lay, meanwhile, was a trustee of one of the biggest Methodist churches in Houston; while he has not been charged with a crime, he is guilty, at the least, of fostering a culture of criminality, arrogance, and greed." Things have moved on a little since that sentence was written.
I would like to read the follow-up on what happens after poster kids of good corporate social responsibility are sold, such as Ben and Jerry's to Unlilever and Odwalla to Coca-Cola. How much does the culture of the parents rub onto the kids, or do/can they in fact change the culture of their parents? Do moral values and good behavior actually win over the desire to make a buck?
Finally, Gunther takes a look at another emerging trend--the increasing use of religious values to teach businesspeople (and presumably consumers) about creating sustainable and nature-friendly businesses.
Faith and Fortune covers familiar territory, but it's the follow-up that is going to be the true report card on how far U.S. society has really moved.
Ian Fowler www.g-think.com
A must read for the deeper businessman.......2005-03-19
If you are sick of corporate America's traditional way of conducting business, this book is for you. It reveals a way of thinking that not only improves performance, but creates value in the workplace.
Faith and Fortune helped me identify why I really want to get into the field of business. It has given me a more positive outlook on the future, and I am sure it will do the same for you.
A New Business Paradigm-- Great Book!.......2005-02-14
Marc Gunther's superb Faith and Fortune explores a variety of businesses whose managers have been guided by values as well as by profit.
Two aspects of this book are especially compelling: (1)Gunther does not shy away from a discussion of spiritual values-- a subject often greeted with unease or disdain by the business community; and (2)Gunther reports the ups and downs of the companies he covers-- his book is honest, rather than a feel-good tract.
Gunther develops riveting profiles of executives who guide values-driven companies and their efforts to reconcile philosophy with the bottom line. An especfially dramatic example: the furniture company Herman Miller's painful downsizing after the decline of its business in the wake of the 2000-2001 downturn. Was the downsizing necessary? Yes. Was it wrenching for a company that prided itself on taking care of its workforce? Yes. And were the layoffs handled as hunanely as possible? Yes, again. As this suggests, values do not free companies from the need to make a profit-- indeed, the practice of values might raise the bar-- but Gunther introduces us to individuals who have achieved significant success in building more ethical companies while continuing to operate profitably, and that is something to cheer about. Even more cheering is that Gunther-- a senior writer for Fortune Magazine-- has explored this theme with sophistication and compassion, rather than with sentimentality, and that he has recorded both successes and setbacks.
Faith and Fortune honors businesspeople who have conducted themselves in ways consistent with the idea of a higher purpose, while continuing to grapple with the bottom line. The book is inspirational reading for the many in the corporate world who would like to see business make a positive difference, as well as for consumers interested in socially responsible purchasing or investing. Faith and Fortune also should be read widely in undergraduate and graduate business programs to spur discussion of alternative models for business success.
Bottom line: buy this book for a thought-provoking and inspiring read. And thanks to Mark Gunther for his sensitive and sophisticated handling of a worthy and sometimes controversial topic.
Average customer rating:
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Luis Barragan: The Quiet Revolution
Manufacturer: Skira
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Barragan, Luis
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Barragan: Space and Shadow, Walls and Colour
ASIN: 8881187434
Release Date: 2001-10-05 |
Book Description
Luis Barragán (Guadalajara 1902-Mexico City 1988), one of Mexico's leading architects, is now accepted as a great master of the Modern Movement. The poetic images of his houses and gardens, of the walls and fountains so characteristic of his work have all become icons of modern Mexican architecture. His masterpieces are famous for their innovative use of colour and for their reduced and abstract formal language. They harmoniously combine the modern and the traditional, nature and architecture giving results which, although closely linked to the context in which they were born, also assume international relevance. For the first time since Luis Barragán passed away, the wealth of drawings, documents and original photographs in his archives--now conserved at the Barragan Foundation in Switzerland--has been made available to a group of scholars of international standing and studied systematically. The essays collected in this volume are the result of intense scrutiny of the Barragán Archives and the many public and private collections in Mexico, Europe and the USA. Accompanid by outstanding visual representations, they present a fresh evaluation of Barragán's personality and his work--which managed to quietly interpret the revolutionary aspects of Modern architecture.
Book Description
A unique story of scientists reaching consensus on the main survival issues of our time.
Customer Reviews:
A brilliant framework, well explained........2003-04-30
The founder of The Natural Step has written what is partly a history of its foundation and growth, partly an explanation of the principles by which it operates and partly a guide to the future of the move towards sustainable operation. It is also partly autobiographical and gives a fascinating insight into an extraordinary career.
Of interest to those concerned with sustainability, to systems thinkers, business strategist and to the general reader who seeks to understand the underlying principles that are elsewhere so well concealed in complexity. Robèrt's genius is in two fields: the first is in revealing the easy to understand (but less easy to apply) principles that provide a guide to moving toward sustainability, and the second is in developing and applying a form of dialogue that invites people into the creative process.
The Natural Step is an international movement which provides education and support for commercial and government organizations seeking to move to sustainability. It does this by providing a framework, a process and case and other materials for assessing sustainability and developing a strategy to move towards full sustainability while maintaining or enhancing commercial viability.
It offers a proven methodology for moving toward sustainability, which is valid at every level from the global to the personal, and is applied in a way that recognizes the requirements that the business (or whatever) remain viable at every step. This book by its founder is a valuable addition to an important literature.
While the whole book is useful, Chapter 2 (Systems Thinking and Consensus), the second half of Ch. 5 on Communication tools, Chapter 6 (The System Conditions for Sustainability), and Chapter 10 (The TNS Framework) are vital to understanding the principles and their application. The metaphor of the tree and branches in chapter 2 is absolutely fundamental to understanding the approach - get away from arguing specific detail (the 'leaves') and focus on the few driving principles ('the 'trunk and branches') that drive the complexity in the leaves.
Each case study makes a particular point. If you choose only one, Ch. 11 the McDonald's case is the one to go for, but each is carefully constructed to illustrate a specific principle.
The most satisfying book yet on The Natural Step.......2002-07-19
The recipient of the year 2000 Blue Planet Prize (aka the Ecology Nobel), Dr. Karl-Henrik Robert has offered the world a delightful peak at his decade-long adventure in making visible the possibility of a just and sustainable future for all. Beyond skillfully describing the beginnings of the idea of The Natural Step and its framework's scientific basis, he also shares some remarkable stories that express his deep social consciousness and longing for a world that works for everyone.
He lets the reader know, among other things, that
--his heroes are Greenpeace activisits
--participants at the World Economic Forum at Davos (to which he was invited) for the most part seemed unaware of the plight of the world's poor
--the apathy and helplessness that most people feel with regard to our global dilemma may be one of the most serious problems we face in resolving the dilemma
--the economic paradigm must change
--new business leaders may be key to shifting current mass media reluctance to cover issues of social and ecological sustainability
--and so much more!
The materials in the Appendixes are worth the price of the book itself. Invaluable in understanding the core values of The Natural Step, applying its framework, and learning how the agricultural sector (one of many, by the way, who have explored this approach to strategic planning) in Sweden arrived at consensus on developing a sustainable future, the back matter will fascinate as much as the growing pains and other stories in the main portion of this singular, thought-provoking publication.
Essential reading for anyone concerned about our common future.
TNS leaps forwards!.......2002-06-26
Anyone who has heard Karl-Henrik Robert speak in person will want to read this personal account of the evolution of TNS to date. He writes boldly and brightly - from his heart. I enjoyed it immensely and gained further insights into how to share The Natural Step story with others. Buy it!
Book Description
Although little noticed, the face of central banking has changed significantly over the past ten to fifteen years, says the author of this enlightening book. Alan S. Blinder, a former vice chairman of the Federal Reserve System and member of President Clinton's Council of Economic Advisers, shows that the changes, though quiet, have been sufficiently profound to constitute a revolution in central banking. Blinder considers three of the most significant aspects of the revolution. The first is the shift toward transparency: whereas central bankers once believed in secrecy and even mystery, greater openness is now considered a virtue. The second is the transition from monetary policy decisions made by single individuals to decisions made by committees. The third change is a profoundly different attitude toward the markets, from that of stern schoolmarm to one of listener. With keenness and balance, the author examines the origins of these changes and their pros and cons.
Book Description
“[Andrew Levy] brings a literary sensibility to the study of history, and has written a richly complex book, one that transcends Carter’s story to consider larger questions of individual morality and national memory.”
–The New York Times Book Review
In 1791, Robert Carter III, a pillar of Virginia’s Colonial aristocracy, broke with his peers by arranging the freedom of his nearly five hundred slaves. It would be the largest single act of liberation in the history of American slavery before the Emancipation Proclamation. Despite this courageous move–or perhaps because of it–Carter’s name has all but vanished from the annals of American history. In this haunting, brilliantly original work, Andrew Levy explores the confluence of circumstance, conviction, war, and emotion that led to Carter’s extraordinary act.
As Levy points out, Carter was not the only humane master, nor the sole partisan of emancipation, in that freedom-loving age. So why did he dare to do what other visionary slave owners only dreamed of? In answering this question, Levy reveals the unspoken passions that divided Carter from others of his class, and the religious conversion that enabled him to see his black slaves in a new light. Drawing on years of painstaking research and written with grace and fire, The First Emancipator is an astonishing, challenging, and ultimately inspiring book.
“A vivid narrative of the future emancipator’s evolution.”
–The Washington Post Book World
“Highly recommended . . . a truly remarkable story about an eccentric American hero and visionary . . . should be standard reading for anyone with an interest in American history.”
–Library Journal (starred review)
“Absorbing. . . Well researched and thoroughly fascinating, this forgotten history will appeal to readers interested in the complexities of American slavery.”
–Booklist (starred review)
Customer Reviews:
essential reading for Jefferson buffs and scholars.......2007-03-28
A contemporary of fellow Virginians Washington and Jefferson and a supporter of the revolutionary cause, Robert Carter freed the most slaves of any private slave owner in American history. His story is fascinating and ably told by author Andrew Levy, who poses from the start the questions:
* Why did Carter, unlike so many other revolutionary slave owners with guilty consciences, decide to free all his slaves?
* How, in the face of many of the same obstacles that are routinely used to excuse the inaction of Jefferson and other founders, did he manage to do so?
* Perhaps most intriguing: Why has Robert Carter been written out of American history, so that he is virtually unknown to current Americans?
Levy's answers to these questions shed light on the moral and political choices made by the Revolutionary generation and also, perhaps, on our own choices today.
A Most Splendid Account of a Heroic and Enigmatic Colonial American.......2007-01-28
This rich study and biographical account has everything you would hope to find in a work of this nature: originality, balance, insight, intuition, splendidly crafted prose, human frailty, and exhaustive historical research. And a good story, to boot! In short, the kind of book one is loath to put down at the end of the day, or to finish. We are indebted to the author for bringing to light this remarkable Colonial American, whose contribution to the early history of American (and especially Virginian) life has been largely overlooked, at least up to now. No historical account of Colonial America, slavery in America, of Colonial Virginia can ignore this most welcomed contribution. One quibble with the paperback edition: though portraits of Carter, his wife and other principal characters in the book are mentioned from time to time, none have been provided. Could we also have maps showing the location of Carter's plantations (and of Colonial Virginia in general) and illustrations of his various homes?
Book Description
This book brings together for the first time in one volume selected papers, written between 1947 and 2002, by one of the leading contemporary intellectual figures in the field of psychoanalysis, Arnold M. Cooper. They record his unique ability to reflect upon the process of change and help us understand not only where, but even what, psychoanalysis is.
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And Quiet Flows the Don
Manufacturer: Random House Trade Paperbacks
ProductGroup: Book
Binding: Paperback
ASIN: 0394415205 |
Average customer rating:
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The Catholic Origins of Quebec's Quiet Revolution, 1931-1970 (Mcgill-Queen's Studies in the History of Religion)
Michael Gauvreau
Manufacturer: McGill-Queen's University Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0773528741 |
Book Description
Gauvreau offers a new understanding of Catholicism's place in twentieth-century Quebec. Catholicism emerges as an institution increasingly dominated by the priorities of laypeople and as the central force in Quebec's cultural transformation during the mid-twentieth century. He shows that the Church espoused a particularly radical understanding of modernity between the 1930s and the 1960s, especially in the areas of youth, gender identities, marriage, and family.
Books:
- Towards a New Architecture
- Understanding Interest Rate Swaps
- What Got You Here Won't Get You There: How Successful People Become Even More Successful
- Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
- Windows on the World Economy with Economic Applications
- 10 X 10 _ 2
- A History of Interior Design
- A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
- A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
- Advances in Behavioral Finance, Volume II (The Roundtable Series in Behavioral Economics)
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