Analysis of Financial Statements
Average customer rating: 4.5 out of 5 stars
  • One of the best I've read
  • Informative, but hard to read
  • Each edition of this book just gets better and better!
Analysis of Financial Statements
Leopold A. Bernstein , and John J. Wild
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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  1. Financial Statement Analysis: A Practitioner's Guide, 3rd Edition Financial Statement Analysis: A Practitioner's Guide, 3rd Edition
  2. Keys to Reading an Annual Report (Barron's Business Keys) Keys to Reading an Annual Report (Barron's Business Keys)
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ASIN: 0070945047

Book Description

Turn financial statements into powerful allies in your decision making

Whether you're an investor, creditor, consultant, regulator, manager-or an employee concerned about your company's well-being and the stability of your job-the ability to successfully interpret and analyze financial statements gives you a leg up in today's rough-and-tumble marketplace. Analysis of Financial Statements, Fifth Edition, by Leopold A. Bernstein and John J. Wild, gives you every practical, up-to-date method for making the data in financial statements clear and meaningful. You get analytical tools that range from computation of ratio and cash flow measures to earnings prediction and valuation as you learn how to reconstruct the economic reality embedded in financial statements. User-friendly and engaging, this hands-on classic is loaded with graphs, charts, and tables, so you can see how topics relate to the business practices of actual companies. A concluding comprehensive case analysis of the Campbell Soup Company gives shape and color to the author's step-by-step lessons.

Customer Reviews:

5 out of 5 stars One of the best I've read.......2006-03-17

I am not a CPA or Finance major. I am a physicist so the math is not intimidating. I have been investing as an amateur since retirement and this book gives solid and easily understood ways to get at the valuation of a company and its stock by investigating the financial statements. There is a good comprehensive case study at the end of the book, but I wish the authors would give more examples either within or at the end of each chapter.

4 out of 5 stars Informative, but hard to read.......2003-07-08

I did not finish this book because it is written in a very academic and hard to grasp language. Authors, please make your sentences a little shorter and simpler, the book is very boring and verbose! However, I must give credit to the authors for including almost all of the tools one will need for analysis of financial statements.

5 out of 5 stars Each edition of this book just gets better and better!.......2000-06-03

I have bought every edition of this book, and it just keeps getting better and better. As a 25 year veteran of corporate finance, I continue to use this book myself on a regular basis and to recommend it to less experienced employees who are still developing their expertise. Every finance library should have this book.
Unified Financial Reporting System for Not-for-Profit Organizations: A Comprehensive Guide to Unifying GAAP, IRS Form 990 and Other Financial
Average customer rating: 4 out of 5 stars
  • Unified Financial Reporting
Unified Financial Reporting System for Not-for-Profit Organizations: A Comprehensive Guide to Unifying GAAP, IRS Form 990 and Other Financial
Russy D. Sumariwalla , and Wilson C. Levis
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Paperback

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  2. Running QuickBooks in Nonprofits: The Only Comprehensive Guide for Nonprofits Using QuickBooks Running QuickBooks in Nonprofits: The Only Comprehensive Guide for Nonprofits Using QuickBooks
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  5. Bookkeeping for Nonprofits: A Step-by-Step Guide to Nonprofit Accounting Bookkeeping for Nonprofits: A Step-by-Step Guide to Nonprofit Accounting

ASIN: 0787952133

Book Description

Sponsored by CompassPoint Nonprofit Services, formerly known as the Support Center for Nonprofit Management/ Nonprofit Development Center

Nothing can be more important to an organization's health and success than the quality of its financial reporting. This comprehensive guide is for all nonprofits that are required to comply with financial reporting standards set by the IRS and thirty-five state charity regulators (Form 990), FASB and AICPA (GAAP), grantmakers, and the like. It shows how to unify financial reporting requirements without compromising the organization's accuracy and accountability.

Customer Reviews:

4 out of 5 stars Unified Financial Reporting.......2007-05-08

Ordered this for our agency's Controllers Office who states "An absolute must have for ALL Non-Profit organizations"
Valuation: Measuring and Managing the Value of Companies, 3rd Edition
Average customer rating: 3.5 out of 5 stars
  • Good intro but that is it
  • Nothing spectacular
  • Waste of Time
  • Good but bad Excel support
  • User-unfriendliness at its best
Valuation: Measuring and Managing the Value of Companies, 3rd Edition
McKinsey & Company Inc. , Tom Copeland , Tim Koller , and Jack Murrin
Manufacturer: John Wiley & Sons, Inc.
ProductGroup: Book
Binding: Hardcover

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  5. Analysis for Financial Management Analysis for Financial Management

ASIN: 0471361909

Book Description

Completely Updated, Over 200,000 Copies Sold!
"A 'how-to' guide for corporate executives who want to get at the unrealized shareholder values trapped in public companies." -New York Times
THE #1 guide TO CORPORATE VALUATION IS NOW BETTER THAN EVER!
"The book's clarity and comprehensive coverage make it one ofthe best practitioners' guides to valuation." -Financial Times
"Should serve very well the professional manager who wants to do some serious thinking about what really does contribute value to his or her firm and why." -The Journal of Finance
"Valuation is like a Swiss army knife . . . you will be prepared for just about any contingency." -Martin H. Dubilier, Chairman of the Board, Clayton & Dubilier, Inc.
"This book on valuation represents fresh new thinking. The writing is clear and direct, combining the best academic principles with actual experience to arrive at value-increasing solutions." -J. Fred Weston, cordner Professor of Money and Financial Markets, Graduate School of Management, UCLA

System Requirements:
Pentium II PC or greater
Windows 98 or later
128MB RAM
20MB Hard Disk Space
Excel 97 / 2000 (Alone or part of Office 97 / 2000) w/Report Manager & Analysis ToolPak installed and enabled.
( Note: Formulas & Computations are not guaranteed in later versions of Excel)
Video Display: 800 x 600 recommended

Customer Reviews:

1 out of 5 stars Good intro but that is it.......2007-08-03

This is a good intro to give the basics of valuation for "old economy" businesses. It determines the valuation of companies based almost exclusively on their cash flow over the previous few years to the analysis. Unfortunately it ignores too many issues that play an extremely important role in valuation. For example, the quality, background, knowledge of management, the products the company manufactures, the markets for these products, macroeconomic conditions, intellectual property, market position (i.e., oligopolistic? Is entry/exit difficult in the industry?). Not one of these issues is even touched upon!!! The authors seem to be implying that these issues are irrelevant!! Only the cash flow over the previous few years applied forward (i.e., discounted for present value) matters according to the book!!! Perhaps this type of mentality explains why the overwhelming majority of mergers and acquistions fail!!!!

1 out of 5 stars Nothing spectacular.......2006-04-03

Unfortunately, for all the name brand that this book conveys, I think the cover seems to be the most intriguing part. There are much better ways for book peddling and the fact that a firm such as McKinsey allowed their name on the title of a book for the sake of a few sales, boggles this readers mind. The subject matter seems to be along the lines of the bull session with all bull and no session. No actual quantitative analysis is used throughout the book, and if anything more than an encyclopedic definition is learned from this book, I would be astounded. Save some money and go search online for some basic books on beginning valuation. By the way, those giving 5 stars either can't read English very well or are shills for McKinsey.

1 out of 5 stars Waste of Time.......2005-04-12

Any book by Damodaran is far better for business managers and portfolio managers.

For portfolio managers, estimating the cash-flows is a small part of the valuation process, the easiest. As the financial field and practice is becoming more and more quantitative, the cutting edge of asset pricing is to estimate time-varying risk premiums. Actually, almost 90% of variation in stock prices come from risk shifts, not from news on company cash-flows.

If you are interested in asset pricing i would suggest a mix of damodaran (20%) and "Asset Pricing" by John Cochrane (80%).

3 out of 5 stars Good but bad Excel support.......2004-01-29

I liked this book. In Russia it is one of the most popular books on valuatuion. But when I can get the perfect excel support for Investment Valuation by Aswath Damodaran or good web support for Valuation Methods and Shareholder Value Creation by Pablo Fernandez, I ask the authors, why don't they put supporting material in disk? I think that the price of their sowtware ($94.50) is too high compairing with the book ($56 with discount), because there is no supporting materials - only 1 spreadsheet (from my point of view does not conform to McKinsey, as the leader of consulting business). I hope, for the 4-th edition we will have a good excel support.

1 out of 5 stars User-unfriendliness at its best.......2003-01-11

Hmm I wonder if those giving this book five stars actually work for McKinsey. As a practioner, I don't know anyone in the industry who has actually read this book. It looks impressive on the bookshelf, but the content is anything but impressive. A lot of topics are covered, but each one only superficially and the writing is extremely dry and boring. I actually found reading this volume *painful*, and I'm supposed to like this stuff since I do it for a living! My advice for any potential buyer is read a few chapters first before you shell out for it.
Financial Analyst's Indispensible Pocket Guide
Average customer rating: 4 out of 5 stars
  • I recommend !
  • Useful overview, but not perfect
  • A great book for those studying or who've completed the CFA
  • Good starting point
Financial Analyst's Indispensible Pocket Guide
Ram Ramesh
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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  1. CFA Fundamentals CFA Fundamentals
  2. Schaum's Quick Guide to Business Formulas: 201 Decision-Making Tools for Business, Finance, and Accounting Students Schaum's Quick Guide to Business Formulas: 201 Decision-Making Tools for Business, Finance, and Accounting Students
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ASIN: 0071361561

Book Description

Financial Analyst’s Indispensable Pocketguide is the first reference to give the more than 20,000 candidates who take AIMR-administered CFA exams annually—and the 60,000-plus CFAs and finance professionals who currently practice investment management—a single broad-based resource for specific terminology and information. Much more than just a dictionary, this dynamic book explains and expands upon the fundamental concepts that comprise a financial analyst’s lexicon.Within each section, Ramesh arranges fundamental terms alphabetically, then provides CFA-related tips and profiles of industry leaders. Key topics include:
*Timeless tips for CFA candidates and practitioners
*Graphics and mnemonics to help with important concepts
*Derivatives, equity valuation, and portfolio management

Customer Reviews:

5 out of 5 stars I recommend !.......2007-05-14

It is a very practical guide for handy information. It is quite usefull for my daily work needs.

3 out of 5 stars Useful overview, but not perfect.......2001-06-14

I'm not a CFA candidate, but I've been an investor for years and always appreciate learning more about the field. My father was president of the CFA for a couple of years, and after 15 years working on Wall Street I have a reasonably broad understanding of some finance.

What impressed me most about the book was how short and terse the definitions were. Clearly they are useful and present good insight into what's important and why.

What impressed me least was the lack of mathematical rigour (perhaps one can't have both brievity and exactness?). For example, many of the formulas only work for specific instances, and details about yield/rate conventions are omitted.

Overall, it struck me as useful overview and quick reminder to financial analysis and the language/terms used. It's not really indispensable, and is not authoritative. But for a quick refresher, or ballpark estimates it's fine.

4 out of 5 stars A great book for those studying or who've completed the CFA.......2001-05-13

This is the only book of its kind, so far. The author compiled this pocket guide after completing his CFA program and realising that the vast concepts, terms and designations learnt were soon being forgotten.

That being the case, candidates of, as well as those who have completed, the CFA program would find this book a useful one-stop guide to all those concepts, terms and designations learnt in the pursuit of the CFA designation.

The book is arranged broadly around the various topics of the CFA program i.e. Quantitative Methods, Economics, Financial Statements Analysis, Equities, Fixed Income, Derivatives, Real Estate, Portfolio Management, Ethics, Behavioural Finance. As such, the CFA candidate would find this book more useful than say, a general finance/business masters student.

But I reckon that this book, though published as recent as this year, is already in need of an update. The CFA syllabus is constantly evolving. As a result, a number of concepts in say, Level 1 of the CFA Program, are not found in this book. Also, a number of the textbooks used in the CFA program which the author had based his book on, have either been superseded by newer editions or replaced all together.

All in all, I found this to be a useful book and a unique concept. Until a better book comes along, I will be using this book religiously to prepare for the CFA exams as well as to refresh my memory.

4 out of 5 stars Good starting point.......2001-04-02

As a CFA candidate, I find this to be a useful summary of the key concepts that we are taught during the course of the programme. However, regard it as more of a "Cliff's Notes" of the programme -- with all its inevitable shortcomings -- but a handy little reference piece nonetheless. After completion of the programme and years down the road, I am sure that I will find it quite useful in helping to jog my memory and the sleepless nights that the CFA programme gave me! -- I hope, however, that a revised version will be introduced and perhaps with a less odd title. It is not a book for everyone, but anyone who wishes that s/he had made notes whilst studying for the CFA programme will find this book useful.
Treasurer's and Controller's Desk Book
Average customer rating: 4.5 out of 5 stars
  • Substance over form
  • Disappointment
  • Company Finance
  • A Mentor at your fingertips
  • Treasurer's and Contoller's Desk Book
Treasurer's and Controller's Desk Book
Daniel L. Gotthilf
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Hardcover

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ASIN: 0814403409

Book Description

This is the only book that describes the activities and duties of the financial officer or controller's job according to accepted industry standards, as set by the Financial Executive's Institute. This massive reference all the key responsibilities, including:

** banking and financial arrangements ** credit and collections ** mergers and acquisitions ** cash forecasting and long-term borrowing ** controlling the data processing system ** records retention, operational audits...and more

The book also supplies over 100 working tools -- checklists, forms, procedures, and report forms that help streamline the treasurer's or controller's job.

Customer Reviews:

5 out of 5 stars Substance over form.......2001-12-07

I don't understand the reviewer who complained about the typewritten appearance of some forms in here. I care a lot more about thoroughness and accuracy than appearance. I used the first editions of this work with great success, so I immediately got this updated version.

This book covers e-v-e-r-y-t-h-i-n-g -- truly helpful for handling all that practical day-to-day stuff they didn't cover realistically in business school.

2 out of 5 stars Disappointment.......2001-11-23

I am a CPA and Corporate Controller of a mid-size company and I was really disappointed with this book, I thought it would be a lot more thorough, accurate and detail oriented then it actually was. Instead, the majority of the book's illustrations seem to be over 20 years old, appear to be hand-typed, and I doubt accurate anymore in today's modern world. Some chapters consist of general remarks instead of a thourough and accurate description of the issue, background, and the solution. This book is probably helpful for a CEO or COO that would like to get an understanding of the financial environment of his company or for a new Controller that just started his career.

5 out of 5 stars Company Finance.......2001-09-03

This books explains in detail what a controller does besides "maintains the financials" and tells people no. I used this book working with a small company. I had to invent the position on a daily basis. Very helpful were the forms and job descriptions. How to set up an accounting calendar? here is an example. What are some pitfalls of the job? risk management? more explinations. I wrote checks daily, that changed with knowledge from this book. Excellent checklist to establish outside relations, with whom and why.
As controller for a much larger company the principles remained the same. In my exp. few people really know what a controller does. The CFO (30 yrs +) didn't have a job description for me. Again the postion had to be invented and this book was invaulable. I never knew that the org chart was a controller function, after reading this book, it makes perfect sense. I would not take a controller position, in any company, without this book in my office.

5 out of 5 stars A Mentor at your fingertips.......2001-01-20

This book has been a significant "advisor" to me in establishing practical policies and procedures for the small corporation for which I am a CFO. I recommend this book highly to everyone working in any financial function in any size company as it will enhance your understanding of the financial processes for yourself and your colleagues. I believe that it will help the reader with better compliance in all areas that will ultimately increase shareholder value.

5 out of 5 stars Treasurer's and Contoller's Desk Book.......2000-04-06

As a new controller that is basically needing to create the job as I go along, I am finding this book to be very helpful. It contains practical information that applies specificallly to the controller's position that is is difficult to find in other sources. One example of this is the information on a records retention policy. I wasn't able to find any information elsewhere. This book not only provided me with information, but also told me where to look for more information. Reading this book is like having a mentor available to me.
International Financial Reporting Standards in Depth (CIMA Professional Handbook)
Average customer rating: Not rated
    International Financial Reporting Standards in Depth (CIMA Professional Handbook)
    Robert Kirk
    Manufacturer: CIMA Publishing
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0750664738

    Book Description

    This book reflects IFRS as of the preparation of the text during 2004, and as far as possible up to the date of first publication in July 2005.

    Accounting Standards in Depth contains a:
    * Brief summary of the relevant international accounting standards
    * Selection of questions illustrating how international standards are used in practice and provide useful revision practice for those attempting accountancy exams

    The book starts with an introduction to the standard setting process, as well as looking at the development of IASB. It examines the framework for the preparation and presentation of financial statements which underpins the practice of financial accounting.

    The intention of the book is that the reader will be tested on basic numerical application, on an understanding of the underlying theory, and on presentation of financial statements under the international regulatory framework. The questions have been carefully chosen to test the readers ability to write good practical reports, perform calculations, and present both extracts and full sets of financial statements.

    * Tests the reader on numerical application, understanding of the underlying theory and presentation of financial statements
    * Includes questions selected from the major accounting bodies in the UK - CIMA and ACCA
    HANDBOOK FINANCIAL ANALYSIS FORECASTING & MODELING
    Average customer rating: 2 out of 5 stars
    • Not good
    • almost worthless
    • Could be useful for beginners in financial analysis
    • Decent reference for practical financial analysis techniques
    • A a good book which needs to be updated
    HANDBOOK FINANCIAL ANALYSIS FORECASTING & MODELING
    Jae K. Shim , and Joel G. Siegel
    Manufacturer: Prentice Hall Press
    ProductGroup: Book
    Binding: Paperback

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    3. Building Financial Models Building Financial Models
    4. Financial Statement Analysis: A Practitioner's Guide, 3rd Edition Financial Statement Analysis: A Practitioner's Guide, 3rd Edition
    5. Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports, Second Edition Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports, Second Edition

    ASIN: 0133740188

    Amazon.com

    This comprehensive handbook provides every forecasting formula and modeling technique you need to analyze your business operation, both as a whole and by segment. You'll be provided with proven techniques that help you evaluate proposals for profit potential, proven methods that improve the accuracy of your short- and long-term forecasting, analysis tools that help you better manage working capital, cash, and accounts receivable, plus much more. You also receive dozens of worked-out models and modeling techniques that simplify your most difficult business decisions, and are easy to adapt to any computer spreadsheet program.

    Book Description

    For any manager who has to make informed and financially sound decisions, which impact the direction and performance of a company. Shim and Siegel cover all three areas - analysis, forecasting and modeling. Also included is a CD-ROM with easy-to-use spreadsheets that provide powerful tools to help shed light on day-to-day questions.

    Customer Reviews:

    1 out of 5 stars Not good.......2001-10-26

    Frankly, I'm embarassed for the authors. I have the second edition, and it is rife with errors. It just illustrates what a PhD is worth these days. I held out hope that the enclosed CD would have a spreadsheet of value (as it implies in the text) but all that is included is the book in PDF format. Thanks guys, that's helpful! Your next book should be titled "How to lie on the cover about the contents".
    I just don't know at whom they are targeting this book. Too basic for anyone in finance with a semester of accounting under his/her belt, maybe it's for kids in high school in Junior Achievement? People running Kool Aide stands?

    I think we all know the market -- their students who are hosed into buying it. Click another link to get away from this book as fast as you can, so my suffering is for a purpose.

    1 out of 5 stars almost worthless.......2000-09-26

    This book is practically useless for anybody who actually needs to do financial analysis and forecasting at work. 90% of us use spreadsheets for financial analysis and forecasting, and we end up working with complex spreadsheets which tie everything from complex sales forecasts to income statements to balance sheets to cash flow projections. I am still looking for an appropriate book and/or spreadsheet add-ons that will allow me to do this. I have been searching in vain for such a program and/or book. Does anybody know?

    2 out of 5 stars Could be useful for beginners in financial analysis.......2000-08-03

    The section on spreadsheet is terribly outdated - obsolete even. It's pretty much like a basic reference for financial modelling but does not really provide the step by step approach to the topic. Sorry but I don't think you will find useful tips on financial forecasting here.

    3 out of 5 stars Decent reference for practical financial analysis techniques.......1999-03-24

    This book is useful for looking up not just formulas but valuation methodologies in a hurry. However most of the techniques, though illustrated well, do not go very deep. This book is probably good for beginners in finance. Experienced readers may be served better by other publications. All in all, I found this text useful as a quick and easy "boiled down" reference guide for models, formulas and valuation techniques.

    3 out of 5 stars A a good book which needs to be updated.......1998-08-15

    This is a good book which contains financial formulas and many examples of business analysis. The chapter on spreedsheets is badly outdated. This detracts from the book because business analysis is now all about spreadsheets. The short chapter on outdated financial programs detracts from the book. Their are other, better, books now available.

    To be fair, the book covers a very complete collect of business analysis precedures and still is a good reference.
    Accountant's Handbook
    Average customer rating: 4.5 out of 5 stars
    • The Best of the Best!
    • Accountants' Handbook
    Accountant's Handbook

    Manufacturer: John Wiley & Sons Inc
    ProductGroup: Book
    Binding: Paperback

    Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
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    ASIN: 0471254797

    Book Description

    It is almost impossible for accounting professionals to keep abreast of the flood of issuances by FASB and AICPA, as well as the numerous interpretations and bulletins explaining them, and the activities of the SEC and EITF. Accountants continue to rely on single, authoritative references to provide answers to all reasonable questions on accounting and financial reporting. Although FASB is the primary source of authoritative accounting guidance, other sources continue to emerge and the importance of the AICPA, SEC, GASB, and Emerging Issues Task Force (EITF) as regulatory bodies continues to grow. As a result, accountants find it necessary to rely on guidance provided by the EITF and AICPA SOPs and guides.

    Customer Reviews:

    5 out of 5 stars The Best of the Best!.......2003-05-31

    This set is the most comprehensive, informative, and complete writing on accounting. No other book is necessary! These are hard to find though. Good luck!

    4 out of 5 stars Accountants' Handbook.......2000-06-19

    Working in public accounting for a long time, but beeing new to the accounting world in the U.S., I found this book very instructive and helpful to resolve practical questions on one hand and finding access to the underlying "World of Statements", the scientific backbone, at the same time.

    First it offers a red thread through most of the relevant areas of accounting and financial reporting. But even more important, the book contains a reliable and quick guidance to find solutions for a lot of different actual practical issues, occurring in specific industries and situations.
    Accountants Handbook, 2001 (Accounting)
    Average customer rating: Not rated
      Accountants Handbook, 2001 (Accounting)
      D. R. Carmichael , Steven B. Lilien , Martin Nellman , and Paul Rosenfield
      Manufacturer: John Wiley & Sons Inc
      ProductGroup: Book
      Binding: Paperback

      Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      FinancialFinancial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
      GovernmentalGovernmental | Accounting | Industries & Professions | Business & Investing | Subjects | Books
      GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
      ASIN: 0471390267
      The Corporate Director's and Officer's Practical Guide: Managing Ethically and Reporting Clearly
      Average customer rating: 5 out of 5 stars
      • The Corporate Director's and Officer's Practical Guide
      The Corporate Director's and Officer's Practical Guide: Managing Ethically and Reporting Clearly
      David H. Lawrence
      Manufacturer: Rubber Meets The Road Books
      ProductGroup: Book
      Binding: Paperback

      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      EthicsEthics | Business Life | Business & Investing | Subjects | Books
      ASIN: 0972467106

      Book Description

      The Corporate Directors and Officers Guide
      Prologue

      In the summer of 2002 confidence in corporations, banks, capital markets, financial institutions and business professionals in general, has been shaken to its very core. The collapse of companies such as WorldCom and Enron, and the restatement of earnings by such pillars of corporate success as AOL and IBM, has created suspicion and worry within the financial markets.

      Damage control and developing new prevention initiatives have become the tasks of nearly everyone involved within corporate America, including the FASB (Financial Accounting Standards Board), SEC (Securities and Exchange Commission), NYSE (New York Stock Exchange) and the US Congress. The overwhelming reaction has been for more regulation and more policing. Many good corporations are keeping a low profile, being careful not to incur collateral damage.

      This crisis has inflicted significant damage to the USA and world financial markets not to mention individual investors net worth. Unfortunately everyone associated with the corporate world is under suspicion. There is applause when fraudulent corporate executives are lead out of their offices in handcuffs. People are looking for someone to blame, someone to be responsible for the devastation of their retirement portfolios. They are also looking for a place to put their money. Huge amounts of money are still out there looking for a home.

      There are near daily reports in the media of more regulation, more oversight, with some witch-hunt like activity. Conspicuously absent from most news reports is that the majority of corporations hold themselves to a set of principles, ethics and reporting criteria that would never allow them to wallow in the same manure as an Enron or WorldCom.

      Directors of these good corporations have an opportunity to separate themselves from the scandalous corporations and in so doing lead the restoration of confidence in the capital markets. When, in recent USA history, has there been such a great investment audience, with riveted attention, that is hungry for good news from good corporations?

      Honorable people, trying to do the right thing, run most USA corporations. To make this apparent to the investment markets and stand out in the crowd a company is going to have to do two things. Make sure its house is completely in order and overtly tell the investment world. .

      Historically a clean audit opinion from a CPA firm provided a high level of comfort. Recent events within the CPA profession have weakened the value of a clean opinion. Having a clean opinion on your financials is not, by itself, strong enough to gain investors confidence. Isn't an audit opinion from Arthur Anderson a liability? Doesn't it create suspicion? Corporations cannot rely on a clean opinion alone to demonstrate and prove that they are managed ethically and reported clearly.

      Most CPA firms are comprised of very smart and ethical people. Given time, the accounting profession will be able to regain some of its position and value in the business world. CPA's will survive this scandal. How rapid they can regain their previous stature and level of trust is up to them. In the interim CPA's have as their focus damage control, controlling liability, dealing with unprecedented reams of new regulations and making sure that their own houses are in order. They are in a very tough situation that was created by poor decision made by a few of their own members.

      The immediate response of many proactive Boards and Executives to the financial crisis is to spend more on outside attorneys and CPA's to keep the corporation out of trouble. What else should a good Corporation do?

      Honesty and ethical conduct cannot be created from regulation. Moral authority does not come from outside rules. It comes from self-adherence to principles and specific conduct that is communicated clearly for all to see. Each Corporation must decide how it will demonstrate that it holds itself to high standards of ethics and honesty that encompasses all of the applicable regulation and oversight (SEC, FASB, NYSE, etc) that is appropriate to its business.

      MERC ™ (Managed Ethically and Reported Clearly) is an attempt to capture good operating principles and good governance practices in one easy to understand acronym.

      MERC ™ does not replace the rules and procedures of conduct that should already be specified within the company but rather verifies that ethics and clear reporting is comprehensive throughout the organization. MERC ™ summarizes and makes it clear that members of the corporation will conduct themselves in a prescribed ethical manner and uphold certain standards even if there is not a specific rule, regulation or policing body requiring them to do so.

      The purpose of this book is to provide a comprehensive primer to support the Officers and Directors of corporations in making sure the business is managed ethically and reported clearly and to assist the Directors and Officers in communicating the strength embodied in MERC ™ to gain investor confidence and increase the value of the corporation.

      Customer Reviews:

      5 out of 5 stars The Corporate Director's and Officer's Practical Guide.......2005-04-28

      This guide is a must read for Public and Private Corporation Directors, Corporate Officers, Investors, Students, Professors, CPA's, Attorneys, Business scholars and writers, Managers and employees, and any others interested or impacted by unethical practices in business. This book is not written in a language that will make you nervous, it is straight forward and easy to read, yet the impact of this book on your organization could be priceless.

      Books:

      1. Analysis of Financial Time Series, 2nd Edition (Wiley Series in Probability and Statistics)
      2. Applied Longitudinal Data Analysis: Modeling Change and Event Occurrence
      3. Applied Mergers and Acquisitions, with CD-ROM (Wiley Finance)
      4. Asset Pricing: (Revised)
      5. Banana Wars-The Price of Free Trade: A Caribbean Perspective
      6. Bargaining With Uncertainty: Decision-Making in Public Health, Technologial Safety, and Environmental Quality
      7. Beyond Positive Thinking: A No-Nonsense Formula for Getting the Results You Want
      8. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
      9. Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
      10. Challenge of Third World Development, The (4th Edition)

      Books Index

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