International Business: A Managerial Perspective (4th Edition)
Average customer rating: 3 out of 5 stars
  • Griffen & Pustay are liers
  • Worth reading
  • Littletext.com switch
  • Too much self-reference
International Business: A Managerial Perspective (4th Edition)
Ricky W. Griffin , and Mike W. Pustay
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131422634

Book Description

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

Customer Reviews:

1 out of 5 stars Griffen & Pustay are liers.......2007-06-19

The book is below average. However, I understand that everyone needs to make a buck--it's all politics !
The Author is such an ediot to the extent that he/she or whatever ediot editors helping them to issue this book, are saying that the Israelies won the war in October 1973; while that it is a fact that the egyptian army had them surrounded and was about 40 miles of their capital ready to make them a history,if it wasn't for the U.S stepping in; Israel would have been a history !
I wonder how much did the israely government paid you stupid to publish such lies ? I have no respect for you biast !

5 out of 5 stars Worth reading.......2003-11-22

I took a course at my university requiring this book. What I found most useful is the numerous updated examples and cases that the author provided. In addition, the discussion is objective and thought-provoking.

4 out of 5 stars Littletext.com switch.......2003-08-05

Ordered this book from Littletext.com as a new hard cover and recieved a softcover international addition. I wouldn't mind using international version since there is hardly any difference, but don't bait and switch on me I don't like it. I'd buy from someone else if the price was within a couple bucks. Got my book not from Chicago as advertised, but Thailand. However it was delivered in no time.

3 out of 5 stars Too much self-reference.......1999-07-03

I had this book for one of my classes at my University this semester, and although the content of the book is concise and updated, nonetheless the authors rely too much on self-reference. The book is written too much from a "USA is superior" perspective. I also found some errors such as translations from other languages that were completely off. If you have to get this book for Intl. Business it is overall a good book, but if you can get a better one, do so.
History: Fiction or Science? (Chronology, No. 1)
Average customer rating: 4.5 out of 5 stars
  • Calculations are only as good as your numbers
  • Pants on fire?
  • Accepted History & Chronology Must Be Changed.
  • Very Interesting
  • History as Science Fiction
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

4 out of 5 stars History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
The Gaming Industry: Introduction and Perspectives
Average customer rating: 5 out of 5 stars
  • Fantastic Book
The Gaming Industry: Introduction and Perspectives
Univ. of Nevada, Las Vegas, William F. Harrah College of Hotel Administration International Gaming Institute
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471129275

Book Description

An authoritative introduction to the world of professional gaming and casino management, from the authorities on the subject, the faculty of the UNLV International Gaming Institute: Vincent H. Eade, Director David J. Christianson, Dean William F. Harrah College of Hotel Administration

Contributing faculty members: Frank D. Borsenik Leslie E. Cummings Robert J. Martin John T. Bowen Bernhardt Fried Andrew Nazarechuk Pearl Brewer Zheng Gu John M. Stefanelli Anthony N. Cabot Jim Kilby

This is the book for anyone interested in pursuing or advancing a career in the gaming or casino industry, the ideal reference for hospitality students as well as professionals. Completely up-to-date and reflecting current academic and technological trends in the field, as well as the legislative developments permitting gambling casinos in almost every state, The Gaming Industry:

Customer Reviews:

5 out of 5 stars Fantastic Book.......2005-06-14

I read this book, along with "Casino Operations Management" by Kilby, Fox, and Lucas. Both books were EXTREMELY helpful. They both start by assuming you know nothing about the gaming industry. They then show you the history and the evolution of the industry and then take you under the covers to show you the hows and whys of casino management and its decisions. I would HIGHLY recommend both books to anyone looking to gain insight into this fascinating industry.
Kicking Away the Ladder: Development Strategy in Historical Perspective
Average customer rating: 4 out of 5 stars
  • A must read for third world economic policy makers
  • Now I have more doubts than before - and that's excellent
  • Decent discussion of economic growth historically
  • Reconsidering my 2 star review
  • An iconoclastic and sophiscated work
Kicking Away the Ladder: Development Strategy in Historical Perspective
Ha-Joon Chang
Manufacturer: Anthem Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1843310279

Book Description

How did the rich countries really become rich? In this provocative new study, Ha-Joon Chang examines the great pressure on developing countries from the developed world to adopt certain "good policies" and "good institutions", seen today as necessary for economic development. Adopting an historical approach, Chang finds that the economic evolution of now-developed countries differed dramatically from the procedures that they now recommend to poorer nations. His conclusions are compelling and disturbing: that developed countries are attempting to "kick away the ladder" by which they have climbed to the top, thereby preventing developing counties from adopting policies and institutions that they themselves used.

Customer Reviews:

5 out of 5 stars A must read for third world economic policy makers.......2007-09-14

This book is a must read for all Ministers of finance and economic development in the third world. Policy makers in the third world should read this book over and over. Also all libraries in the research department of central banks in third world countries should have this book. Third world policy makers can definitely use this book as the starting antidote for the `developmental advice' that emanates form teams of economists who descend from the IFIs.

This book would be required reading for my students (at New College of Florida) in development economics.

5 out of 5 stars Now I have more doubts than before - and that's excellent.......2006-09-01

This is a book I intend to reread a year from now. I believe it has changed my perspective regarding international politics and developmental issues, so from now on I'll try and interpret facts through the perspective Chang provided. Meanwhile, I'll try and follow some of the bibliography he suggests to see if I can mitigate some of my doubts.

If you believe you're a neoliberal, this book is for you. It will challenge some of your most basic beliefs - and what could be better? You might be able to disagree with him entirely, but I'm sure that reading this book will sophisticate your thoughts in the matter and throw some doubts where there was none. Too bad this is not the best-seller it could have been.

3 out of 5 stars Decent discussion of economic growth historically.......2006-04-29

[NOTE: There is another review of this book here that I wrote a few years ago with an old account that I can't manage to log into. Please disregard that earlier review, and any Amazon staff should delete it]

In this book, Ha-Joon Chang points out that practically all currently industrialized nations used pervasive state intervention in their periods of industrialization. Chang provides short, but information packed summaries of the interventions that nations used. He also contests some popular beliefs, such as Britain being less protectionist than France. There are problems. Chang's book is quite short and their is a wealth of information he must skip. One does not get a feeling of the extent to which the U.S. state has intervened to promote growth, which was much greater than commonly believed, even maong industrial policy advocates like Chang. Also, while I believe Chang's perspective is generally correct, he doesn't deal with some (superficially) detailed, influential studies that free marketeers have used.

Also, he seems to assert that correlation implies causation. He mounts a bad defense of the German Historical school, and implies that they defended the reasoning he uses. However, this is the same caricature of the historical school that its opponents have! If they indeed argued that we should merely look for correlations, then we should all be their opponents. Of course, the historical school was more nuanced than this. For an actual good defense of them (which of course fails to support Chang's methodology) see Geoff Hodgson's "How Economics Forgot History."

On the other hand, this book is a sound refutation of those who commit the Post Hoc Ergo Propter Hoc fallacy in the other direction "free trade and free markets are good because they were dominant during the industrial revolution."

2 out of 5 stars Reconsidering my 2 star review.......2004-08-31

I previously gave this book two stars and a very negative review because I felt Chang's argument relied on the assumption that correlation proves causation (I am editing that review, as Amazon no longer allows a user to post multiple reviews of the same product). While Chang documents that economies grew best at times of strong state intervention, this doesn't prove it was the cause (although, of course, much more thorough research,some conducted by chang himself in his academic work, does indeed prove that to be the case).

However, I now realize that this book does its job almost perfectly.

Despite a bizarre defense of the German Historical School at the beginning and a silly statement at the end about how we should take for granted that the correlation between state intervention and growth implies causation until someone proves otherwise, the purpose of Chang's book is really to refute extremely misconceived post hoc ergo propter hoc arguments by Laissez Faire advocates. These are people who have the mistaken notions that 1)The industrial revolution occured in a time of relative Laissez Faire and 2)This proves that the latter causes the former. Chang's book absolutely obliterates #1.

The reason I initially questioned this books usefulness is because I previously underestimated how many people believe in that naive conjecture mentioned above.

Chang's bibliography is also excellent, be sure to check out many of the books and articles there.

5 out of 5 stars An iconoclastic and sophiscated work.......2004-03-06

According to Michael Lind's book review in Prospect (Jan 2002), this book is "the most important book about the world economy to be published in years." And the author received the 2003 Myrdal Award for this book, which is awarded annually to a great academic achievement in the field of development/institutional economics following the late Swedish economist's name Gunar Myrdal who was a Nobel Prize laureate.

Prof. Ha-Joon Chang of Cambridge argues in this book that developed countries used some measures for promoting their economy in their earlier days of development, which they are now blaming for making the economies of developing country worse and the world economic order unfree.

The author reverses this logic. According to his arguments, policy-suggestions from such arguments of developed countries are in fact making the economy in developing countries lag behind and its development impossible, and such a rule of game in the world economy now can be rather unfair to them because developing countries even are often punished due to their using of the very same methods which developed ones used in the past.

As a critique of neo-liberal market fundamentalism, this book is very iconoclastic because it gives readers a sophisticated understanding of the real history of industrial development as well as pleasure of reading an academically original and creative work. This book is above all analytical in terms of using the method of historical comparisons. Some comparisons may be too bold. But its creativity and integrity in organizing the research overcome the limits of bold comparison.
Asia-Pacific Economic Co-operation (Critical Perspectives on the World Economy)
Average customer rating: Not rated
    Asia-Pacific Economic Co-operation (Critical Perspectives on the World Economy)
    Drysdale
    Manufacturer: Routledge
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0415310989

    Book Description

    The Asia Pacific Economic Co-operation (APEC) forum was established as a regional grouping in 1989 to deal with the issues arising from growing regional interdependence. Its stated aim is to build `a prosperous Asia-Pacific through free and open trade and investment' and it now has twenty-one member economies, including China, Hong Kong, Japan, South Korea, Chinese Taipei, Thailand, Malaysia, Singapore, Brunei, Philippines, Indonesia, Vietnam, Australia, New Zealand, Papua New Guinea, Russia, Canada, the USA, Mexico, Peru and Chile. The APEC Summit of Leaders and Ministers from around the region is the major dialogue on economic and political affairs across the Pacific each year. But APEC continues to evolve in a bid to keep pace with the rise of East Asian economic and political power, first around the emergence of Japan as a great industrial nation, later with the rise of the other East Asian economies, the remarkable growth of China and, more recently, the emergence of India.

    This new Major Work from Routledge is a five-volume collection which covers in depth the origins and history of APEC, its achievements and the impact it has had—and continues to have—on international relations and economic cooperation in general. It provides the information, analysis and interpretation that are essential to thinking about the economic and political framework within which these unprecedented changes in the structure of the world economy might be managed more or less successfully.

    Managing Organizations in a Global Economy: An Intercultural Perspective
    Average customer rating: Not rated
      Managing Organizations in a Global Economy: An Intercultural Perspective
      John Saee
      Manufacturer: South-Western College Pub
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0324261543

      Book Description

      Managing Organizations in a Global Economy addresses the wide-ranging contemporary issues and challenges that confront modern management of enterprises in the global economy. It provides the stimulus for critical debates and practical applications by the academic and professional business communities. In recognition of the growing importance of cultural diversity in most modern organizations around the world, in terms of clientele, human resources, and ownership, this text provides the latest conceptual tools and practical applications on the aspects of cross-cultural management. While the text is rich in theory, it also contains real-life examples based on the latest research with implications for managerial functions and strategies. The 15 chapters examine many of management?s most vital topics including globalization, worldviews, managerial communication, organizational culture, leadership, motivation, negotiation, conflict, and ethics while also emphasizing the cross-cultural dimensions important in managerial success.
      American Business Values: A Global Perspective (5th Edition)
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        American Business Values: A Global Perspective (5th Edition)
        Gerald F. Cavanagh
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
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        ASIN: 0131467069

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        This book challenges readers to examine problems and to be aware of biases. It provides the tools to make informed ethical judgments, and tells readers what is required to form good moral habits and character. The primary focus of this book is on American business values, but it also examines how those values are influencing people throughout the world, and how American values are, in turn, being influenced by other peoples. For business advisors and consultants, as well as corporate managers.

        Loss Reserving - An Actuarial Perspective (HUEBNER INTERNATIONAL SERIES ON RISK, INSURANCE AND) (Huebner International Series on Risk, Insurance and Economic Security)
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          Loss Reserving - An Actuarial Perspective (HUEBNER INTERNATIONAL SERIES ON RISK, INSURANCE AND) (Huebner International Series on Risk, Insurance and Economic Security)
          Gregory Taylor
          Manufacturer: Springer
          ProductGroup: Book
          Binding: Hardcover

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          ASIN: 0792385020

          Book Description

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          Greg Taylor's book aims to provide a comprehensive, state-of-the-art treatment of loss reserving that reflects contemporary research advances to date. Divided into two parts, the book covers both the conventional techniques widely used in practice, and more specialized loss reserving techniques employing stochastic models. Part I, Deterministic Models, covers very practical issues through the abundant use of numerical examples that fully develop the techniques under consideration. Part II, Stochastic Models, begins with a chapter that sets up the additional theoretical material needed to illustrate stochastic modeling. The remaining chapters in Part II are self-contained, and thus can be approached independently of each other. A special feature of the book is the use throughout of a single real life data set to illustrate the numerical examples and new techniques presented. The data set illustrates most of the difficult situations presented in actuarial practice. This book will meet the needs for a reference work as well as for a textbook on loss reserving.
          Hispanic Marketing: A Cultural Perspective
          Average customer rating: 5 out of 5 stars
          • Outstanding book.
          • Read this book before trying to penetrate the Hispanic market
          • A true insight
          Hispanic Marketing: A Cultural Perspective
          Felipe Korzenny , and Betty Ann Korzenny
          Manufacturer: Butterworth-Heinemann
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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          ASIN: 0750679034
          Release Date: 2005-07-15

          Book Description

          This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies.

          This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action.

          This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors dedication to Hispanic consumers which motivated this book.

          Chapter 1: The Role of Culture in Cross-Cultural Marketing
          Chapter 2: Characteristics of the Hispanic Market
          Chapter 3: What Makes Hispanics Hispanic
          Chapter 4: The Role of Language in Hispanic Marketing
          Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation
          Chapter 6 Cultural Dimensions and Archetypes
          Chapter 7: Culturally Informed Strategy Based on Grounded Research
          Chapter 8: US. Hispanic Media Environment and Strategy
          Chapter 9: The Evolution of Hispanic Marketing
          Chapter 10: The Future

          * The first comprehensive guide to integrated marketing principles for the Hispanic market, the fastest-growing demographic in the United States
          * Provides insight, conceptual tools and guidance to marketers on effective positioning of products in this market
          * Creates a framework for to delineate the Hispanic market from larger ethnic and cross-cultural marketing approaches

          Download Description

          Over 40 million Hispanics live in the U.S., representing a $750 billion economy. Corporations must recognize and incorporate Hispanic cultural values into their products, services, and communications. But what's the best method? What works? What doesn't? And more fundamentally, how can those corporations connect with the Hispanic consumer? Hispanic Marketing shows marketers how to best reach this widely misunderstood demographic, not by repeating well-known statistics, but through viewing the Hispanic market as a cultural target.The Korzennys take a profound look at the values, beliefs, and emotions of US Hispanics that impact consumer behavior and provide practical guidance on how to connect successfully with this group. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. As Dr. Feli

          Customer Reviews:

          5 out of 5 stars Outstanding book. .......2007-09-24

          Many of the information out there on Hispanic marketing is repetitive and basic. This book digs deep into the cultural issues that frame the topics that concern marketers. It provides insight for the non_hispanic that will leverage their marketing skills with knowledge of a culture that otherwise seems like a big puzzle with too many parts.

          5 out of 5 stars Read this book before trying to penetrate the Hispanic market.......2007-02-23

          Hispanic Marketing: A Cultural Perspective is a book that should be required reading for anyone trying to reach the lucrative Hispanic market. Before reading this book and "Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative," I had with limited success targeted the Hispanic market for my company. I had even gone as far as learning Spanish to help me. But nothing has helped me understand and reach the Hispanic market more than these two books. Each book is packed with resources, tools, and information that will help any business executive or business owner reach the Latino market.

          5 out of 5 stars A true insight.......2007-01-21

          This is truly a pioneer work in the field of Hispanic Marketing. The author really disects the theory and uses case studies to illustrate his points. Highly recommended in a field that is still in an infant stage and relies heavily on empiric information. His analysis goes beyond the 'business' aspect of Hispanic Marketing giving it a cultural perspective.
          Mergers and Acquisitions in Asia: A Global Perspective (Studies in Global Competition)
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            Mergers and Acquisitions in Asia: A Global Perspective (Studies in Global Competition)
            Tang/Metwalli
            Manufacturer: Routledge
            ProductGroup: Book
            Binding: Hardcover

            Economic ConditionsEconomic Conditions | Economics | Business & Investing | Subjects | Books
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            ASIN: 0415769965

            Book Description

            This book examines recent trends towards mergers and acquisitions in Japan, Greater China, and Southeast Asia from 1990 to 2004. Comparisons are made among regions and between countries of particular regions.
            The economic profile and investment climates of key countries is discussed and many issues will be examined from the perspectives of US-based and UK-based investors because they play significant roles in Mergers and Acquisitions activities in all regions of the world.
            When appropriate, the practices and management strategies in Asia will be compared with those observed in the United States and the United Kingdom.

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