All Real Estate Is Local: What You Need to Know to Profit in Real Estate - in a Buyer's and a Seller's Market
Average customer rating: 3 out of 5 stars
  • My Gosh
  • Needed Perspective and Very Well Written
  • Another swing, another miss.
  • Outstanding Insight
All Real Estate Is Local: What You Need to Know to Profit in Real Estate - in a Buyer's and a Seller's Market
David Lereah
Manufacturer: Currency
ProductGroup: Book
Binding: Hardcover

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ASIN: 0385519222
Release Date: 2007-04-03

Book Description

Grandpa told me the story of the biggest mistake in his life every year until the day he died and he always ended the story with the same advice: Never ignore the local marketplace. Grandpa didn’t research the local real estate market. He made his decision about purchasing the skyscraper his business was located in based on what he read in the newspapers and heard on the radio: Across the nation jobs were scarce and families were struggling to make ends meet. He relied on national trends as well as on his experience of what was happening to those closest to him up in the Bronx where he lived – businesses along the Grand Concourse struggling to survive… Grandpa allowed the ills of the nation and the neighborhood where he lived -- which he read and heard about every day -- to blind him to the activity and prospects of the local marketplace in which his business was located. He had an opportunity to purchase a fifty-story building on one of the most sought-after retail streets in the world for a deep discount, and he missed it. He ignored the rich potential of Manhattan because he was so focused on the nation and the Bronx. He ignored the gravity and pull of Manhattan because of the dismal stories he heard about Newark, New Jersey and Philadelphia. He learned the hard way that local real estate values are determined by local activity. He had made a mistake that he would not let himself, or me, ever forget.


In this book, I am following Grandpa’s lead. My objective is to offer you some valuable lessons on purchasing real estate. My Grandfather was not the only person to make a mistake in real estate. Mistakes are made by many households and investors every year. The common thread among them— they did not pay attention to local influences and activity.

I believe that if you master the lessons that I have learned over the years on how to evaluate and purchase real estate the local way—you will become a successful real estate investor—and make Grandpa proud.

—From ALL REAL ESTATE IS LOCAL

Whatever the national trends are with regard to real estate – whether they are booming or busting – what really matters is what the market conditions are in your region, town, or neighborhood. For as David Lereah points out, in the end, all real estate is local.

What does that mean? Even during the real estate boom of 2001-2005, a great many cities and regions did not participate in the boom – they lagged behind, or even decreased in value. Similarly, when prices began to fall nationally, there were plenty of regions and locales where prices rose, and sales boomed. As Lereah makes clear, the most important factor in buying or selling a home isn’t what is going on nationally – it is what is going on in your local market. Evaluating present and future trends and influences in your region or neighborhood is essential to creating long term wealth, whether you are in a buyer’s or a seller’s market. And David Lereah, as the Chief Economist for the National Association of Realtors, shows you how to determine the conditions in your neighborhood. Lereah reveals how to:

Evaluate the DNA of homes in the town or county or region you are considering (every town has its own real estate DNA – the characteristics that make a region or city more or less desirable to live in).

Determine whether property values in your targeted neighborhood are on the rise.

Research future real estate influences and trends, from migration into or out of the region, to plans to attract or develop new businesses in the area.

Understand the local factors that can affect your investment in the future.


Countless books offer advice on how to buy and sell a home. But ALL REAL ESTATE IS LOCAL is the first book to explain how knowing the ins and outs of the local market you are targeting is essential to deciding when, where, and what to buy.

Customer Reviews:

1 out of 5 stars My Gosh.......2007-06-09

If you don't know already by this date, Mr. Lereah has resigned his post in the NAR. He is disagraced all over the internet as a liar (do a Google search) and rightfully so. If he believes what he says, at worst he's an ignorant fool. If he does not he's a lying fool...either way the man is a fool.

5 out of 5 stars Needed Perspective and Very Well Written.......2007-04-30

Why do I rate this book highly? This book encourages people to do more research and make more informed decisions. People receive enormous amounts of data about real estate and it is often macro in nature. David Lereah ultimately suggests that "Location Location Location", while an over-used term, is THE factor of importance. He is correct. Most real estate professionals have been working hard to encourgae people to apply local factors to their analysis of real estate. It is true that, often, people talk about real estate in generic terms and can expect generic positive results. David Lereah's message is sound and a refreshing voice.

1 out of 5 stars Another swing, another miss........2007-04-11

Mr. Lereah likes to publish books. Tragically, they have almost comedic timing. He wrote a book on how to get rich in tech stocks that came out in 2000, when the tech stock market collapsed. His previous book was about how the housing market would continue to grow at double digit rates through the end of the decade. He then re-released it when it was obvious that there was a bubble with a new title on why the real estate bubble won't bust. That brings us to his latest book All Real Estate is Local. Now he tries to backpedal off of his hyping of the bubble areas and start bombastically declaring that even though the national trend of inflating housing prices across the country has stalled and is reversing, you can still find good deals if you start focusing on tinier and tinier sections of housing, down to individual neighborhoods. The cheap, easy money that fueled the boom is on the way out, and it will be harder and harder to qualify for loans and interest rates are likely to keep rising. The net result is stagnant or deflationary housing prices.

He's been wrong in his previous two books, and now he's swinging for the fences at a ball that's in the dirt for his third. Instead of saying "Buy everything!" like his last books, now he's saying "Move your buying to an area that isn't already wildly overpriced!" So write those checks for investment homes in Topeka, Kansas everybody!

If you want a book to educate you about real estate investing, this isn't it. If you want a book that tries to convince you to stuff money into some realtor's pocket, then this is the book for you. If you just want to buy yourself a home, forget all the real estate books and calculate your renting costs vs. your owning costs, and then make an informed decision as to when you want to purchase.

4 out of 5 stars Outstanding Insight.......2007-04-10

A very useful read. Mr. Lereah provides excellent insights about real estate investing, whether it's labeled "buyer" or "seller" market. In very readable style, he outlines the factors we all should look into, when buying our own home or considering other real estate investment. Former US House Speaker Tip O'Neill was right on the money about politics being local...and David Lereah is on the money (for all of us) about the LOCAL factors affecting real estate.
All About Annuities: Safe Investment Havens for High-Profit Returns
Average customer rating: Not rated
    All About Annuities: Safe Investment Havens for High-Profit Returns
    Gordon K. Williamson
    Manufacturer: John Wiley & Sons Inc
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0471574252
    Nonprofit Boards That Work: The End of One-Size-Fits-All Governance
    Average customer rating: 4.5 out of 5 stars
    • Excellent resource
    • Don't Put Your Trust In One Governance Model
    Nonprofit Boards That Work: The End of One-Size-Fits-All Governance
    Maureen K. Robinson
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0471354325

    Book Description

    Praise for Nonprofit Boards That Work

    "This book offers a refreshing and candid look at the challenges of nonprofit boards. It moves away from theoretical frameworks to take you inside the real world of nonprofit organizations. . . . A must for any executive director who needs reassurance that building effective boards is tough work, but well worth the effort."-Sherry Rockey, Executive Director, International Women's Media Foundation

    "Maureen Robinson is uniquely qualified to help us understand the issues related to boards that are effective, those that are not, and why. It is certain that board members, potential board members, and executive directors who read this book will better understand their roles and responsibilities, and will be better able to avoid common pitfalls. As a result, the impact of their efforts on those whom their organizations exist to serve will be enhanced."-Ron Burkard, Executive Director, World Neighbors

    As more than 10 million people in the United States alone say yes to board service, they also expect to see their time and talents used effectively. This invaluable book presents a straightforward approach to understanding the role of the board, tailoring its work to meet the needs of specific organizations, and creating a culture of board productivity that makes participation rewarding for board members as well as the organizations they serve. Nonprofit Boards That Work:

    . . . and much more to guide nonprofit organizations and their boards toward accomplishing the goals they seek.

    Customer Reviews:

    5 out of 5 stars Excellent resource.......2002-09-22

    This is a very practical, common-sense book. It is very obvious that the author has a lot of experience with what works (and doesn't work!) in the real world. If you serve on a nonprofit board, or are considering doing so, I very strongly urge you to read it.

    4 out of 5 stars Don't Put Your Trust In One Governance Model.......2002-08-05

    Since the publication of John Carver's "Boards that Make a Difference" in 1990, much of the literature about nonprofit boards has been directed to supporting or debunking Carver's presentation of a universal governance model. The subtitle of Maureen Robinson's recent book (the end of one-size-fits-all governance) advises the reader of this author's point of view that whatever their similarities, nonprofits differ dramatically in terms of scale and structure, organizational history and cultural traditions. "A million nonprofits will arrive at almost as many variations in strategies for achieving good governance" she writes. "Each Board must fit its performance to the needs of the organization it serves and be willing to change as the organization changes."
    Particularly useful in this context is Robinson's differentiation of the board's role into three "dimensions:" legal, functional, and symbolic. The legal dimension represents the board's fiduciary role and its stewardship duties. The functional dimension is the board's role in managing and delivering the organization's programs and services. The third dimension is the board's symbolic role as an exemplar of the values and culture of the organization.

    Thankfully, the author also sets out to correct any misapprehensions that governing a nonprofit organization is easy. While the theory of governance may be simple to grasp, implementation is difficult no matter what the size of the organization. Although the board is referred to as a unit, she explains, it is actually a collection of individuals with their own unique reasons for being on the board and their own individual strengths and limitations. Quoting Cyril Houle, she concludes that "a good board is a victory, not a gift."

    In the early chapters, the author discusses the value and roles of the board, and suggests strategies for managing meetings and structuring committees so that the board can focus on what she considers essential elements of the job of all boards: financial oversight, planning, evaluation, and fundraising.

    Later chapters address the interpersonal dimensions of board-building: the role of the chairperson, the nature of the relationship with the executive director, recruitment, training and evaluating board members.

    The author writes in an engaging and personal style with insight and examples from her experience at the National Center for Nonprofit Boards, the Smithsonian Institution, and the American Association of Museums. Interspersed with examples are many suggestions, mostly directed towards chairpersons and executive directors. Addressed to a relatively unsophisticated reader, there is no trivialization of issues, nor condescension. In 176 pages, the book covers its subject quite well. Not to be seen as a manual, it would be useful to anyone in a leadership role in nonprofit organizations. In nonprofit management classrooms, this book would also make an excellent text, presenting an alternative perspective to that of John Carver.
    ALL Business is Show Business: Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits
    Average customer rating: 4.5 out of 5 stars
    • I'm smarter today for reading this book.
    • Solid Stuff
    • Solid Strategies from an industry insider
    • Great book from a great speaker
    • Lacks Entertainment Value
    ALL Business is Show Business: Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits
    Scott McKain
    Manufacturer: Thomas Nelson
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0785206086
    Release Date: 2004-07-15

    Book Description

    Every day your organization-and you-are in the spotlight. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience.

    "No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

    Customer Reviews:

    4 out of 5 stars I'm smarter today for reading this book........2006-02-28

    Scott shows passion for his work and love for his customers. He thought out simple protocols to leave part of himself with each transaction. We should all follow his example. We all need passion and love in our life and we also have a need to show it off to our fellow man.

    4 out of 5 stars Solid Stuff.......2004-08-18

    If you've read a lot of business books you'll know that it's hard to come across something incredibly new and groundbreaking. This isn't one of them. But it IS a good book. Perhaps the best feature of the book is that it says employees, not customers, should be a company's primary concern. A happy workplace = happy employees = happy customers. It talks about Ultimate Customer Experiences and how the little things make the difference. It's nothing you won't find if you read the spectrum of business books, but it is smart, well written and informative. It's not a "must read" but I'd recommend it. Truth be told, I bought it mistaking it for "There's No Business That's Not Show Business" but I'm glad I read it. It was a happy accident!

    5 out of 5 stars Solid Strategies from an industry insider.......2003-07-10

    I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attract an audience, win them over, hold their attention, stimulate word of mouth promotion and gain their allegiance. Build a following for your business like entertainment companies do for theirs.
    Not only is this fascinating, it is also fun to read. Scott has visited with John Travolta, Tom Cruise, and scores of other celebrities, many of the stars of the music industry, TV executives, talent agents, business owners and best selling authors to bring you ideas that will create a blockbuster for you!

    5 out of 5 stars Great book from a great speaker.......2002-11-29

    I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.

    2 out of 5 stars Lacks Entertainment Value.......2002-11-22

    Mr. McKain likes to reference show business in his book. And what makes a movie great is how it develops a tight plot and then keeps its audience engaged. This book contains enough good material to fill 50 pages but then is streteced to 200. Mr. McKain's biographical perspective of himself is also a little too much for my taste.

    A couple good concepts, but generally a weak and unengaging read.
    Investing Without Fear: Protect Your Wealth in all Markets and Transform Crash Losses into Crash Profits
    Average customer rating: 3.5 out of 5 stars
    • Take Prozac!!!
    • Weiss is a Huckster
    • Misleading title, but story interesting in the beginning
    • Crash Profits
    • 1 star is too generous
    Investing Without Fear: Protect Your Wealth in all Markets and Transform Crash Losses into Crash Profits
    Martin D. Weiss
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0471698644

    Book Description

    Smart investing strategies from bestselling author and America's consumer advocate for financial safety
    Filled with against-the-grain attitude and seasoned market wisdom, Crash Profits explains not only how to survive, but how to make money before, during, and after a crash. Using real examples fresh from the financial pages, Weiss delineates the full range of risks facing the average American. He shows readers how to see through the lies that Wall Street tells and how to find safer alternatives to stock investing, as well as what to sell, how to sell, and when to sell (and when not to sell). Here's the unvarnished truth about investing today, coupled with the strategies every American can use to turn windfall profits while others are losing their shirts.
    Martin D. Weiss, PhD (Palm Beach, FL), is Chairman of Weiss Research in Palm Beach, Florida. His previous book, The Ultimate Safe Money Guide (0-471-15202-1), was a Wall Street Journal, BusinessWeek, and New York Times business bestseller

    Customer Reviews:

    1 out of 5 stars Take Prozac!!!.......2005-11-18

    Go hide in a cave, put all your money in US government bills, bonds, and hord gold and wait for the financial nuclear winter to clear up. There..., now you don't need to buy this book.
    This book originally came out at about March 2003, at the end of the recent bear market, and was titled "Crash Profits..." at that time.
    The whole financial world did not end and the book was retitled to "Investing Without Fear...." so that more copies can be sold.
    Weiss is like a broken clock, always predicting that one thing or another is about to crash. He has been wrong so often. Even a broken clock is right twice in any given 24 hour period.

    1 out of 5 stars Weiss is a Huckster.......2005-05-17

    This arrogant self-promoter acts like he's right and everyone else is wrong. He's be justified in acting that way if he were right. But he's wrong at least as often. He tries to scare people into buying his books, his newsletter, and (worst of all) his high-priced "trading services". He called for a real estate crash in 2003, a bond crash in 2004, and he's called for a stock crash every year for the past decade.

    2 out of 5 stars Misleading title, but story interesting in the beginning.......2004-05-07

    The title of the book is probably the most misleading one I have come across for a while, as it has nothing to do with the books contents. The cover would have you think this is a book about how to make money and give you the strategies promised on the back cover. It isn't. It is a storyline about a CEO and some friends who get caught up in some financial tricks and end up blowing the whistle in a financial thinktank called CECAR. It is designed to be a lesson in macro and micro economics. The problem is that the story is interesting at the start, but drags on and on with the unplausible existence of the thinktank (as no-one would fund such a thing) that grows in size, profile and importance to the point where there is a meeting with the US President. Get the drift ? I read all but the last 40 or so pages. My recommendation is not to buy this unless you want a few pages of an interesting story on how financial cover-ups can work.

    1 out of 5 stars Crash Profits.......2003-07-06

    Truly a worthless book written by someone who has little insight into how the capital markets really work. Comments on high yield bond and guidance about which stock in your portfolio to sell demonstrated that the author is devoid to any true investment knowledge. My credentials to make the judgments: Certified Financial Planner, MBA Degree, fee based financial advisor.

    1 out of 5 stars 1 star is too generous.......2003-05-05

    By way of explanation, I read an excerpt from this book in a popular tout sheet and bought it merely to pad my order to get to the free shipping level. What a mistake. (The lesson here is to just pay your shipping charge and be done with it).
    My own personal view of the equity markets is one of a longer term secular bear market and Iýve been trading options for a number of years so I should be sympathetic to Weissý thesis. However, all of Weissý insight in this area is summarized in 15 rules covering 4-1/2 pages. While mostly accurate, there are some glaring errors, e.g. Rules 3 and 4 advising you to avoid contracts of a certain price range. Option prices are based on the cost of the underlying shares so to avoid contracts over $500 is to limit yourself from companies with high share prices with potentially the most room to fall.
    Perhaps I was expecting him to elaborate on some other bear option strategies, but all he offers is buying puts. As for directly short-selling (the only other way to benefit from ýcrashý markets) all he says is ýdonýt do itý. He fails to sufficiently describe the time decay problem with long options in his 15 rules. E.g. with respect to the interminable Japanese bear market, simply long puts may not have made you any money because of the graceful but inexorable decline punctuated with sharp rallies. You would have needed a bear-neutral strategy. The problem is that with a preponderance of contracts at a certain strike, the market makers may ride the underlying shares past the expiry so that they all close worthless.
    The rest of the book recounts recent financial scandals such as the $6k shower curtain, but I found myself skipping over several chapters at a time because Iým one of those odd people who remembers what they read in the paper or saw in the news.
    There were some odd chapters on real estate and moving your money to a safe bank, which suddenly struck me as the same stuff Prof. Ravi Batra was writing in the 80ýs (to wit ýThe Great Recession of the 90ýsý!). To his credit, Batra caught the ýGreat Recessioný of 1991 (as did your local evening news) but by 1992, the stuff was all nonsense.
    Could anyone benefit from this book?
    Those interested in the subject would probably already be in the bear camp, but the book is insufficient as an introduction to options trading so there is little practical value. And those unfamiliar with his filler material probably donýt read the newspaper, so why would they read a book?

    For any practical benefit, this book should have been published 3 years ago. So perhaps publication now is actually a contrarian indicator?
    BTW some of the rave reviews are just bizarre, one guy recommending "9 Free Secrets of New Sensual Power" in the same breath. I canýt comment on that selection, but if youýre trying to pad your order to get free shipping, that is probably a better choice.
    All About Futures: The Easy Way to Get Started (All About Series)
    Average customer rating: Not rated
      All About Futures: The Easy Way to Get Started (All About Series)
      Russell R Wasendorf
      Manufacturer: McGraw-Hill
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0071341706

      Book Description

      Since 1992’s first edition of this bestselling book, the futures market has changed incredibly—Internet access and electronic trading dominate the market, options have grown in importance, and a greater number of futures markets exist worldwide. All About Futures, Second Edition, covers all the updated basics of futures trading for the beginner, and illustrates trading strategies from the simple to the complex for experienced traders who need to brush up on their skills.

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      All About Futures, Second Edition, covers all the updated basics of futures trading for the beginner, and illustrates trading strategies from the simple to the complex for experienced traders who need to brush up on their skills.
      The Everything Coin Collecting Book: All You Need to Start Your Collection And Trade for Profit (Everything Series)
      Average customer rating: Not rated
        The Everything Coin Collecting Book: All You Need to Start Your Collection And Trade for Profit (Everything Series)
        Richard Giedroyc
        Manufacturer: Adams Media Corporation
        ProductGroup: Book
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        Are you one of the 125 million coin collectors in the United States? Whether you're a beginner or an avid collector, The Everything Coin Collecting Book is your accessible reference for this exciting and profitable hobby. Written by a well-known numismatic authority, this is only authoritative guide written in an approachable style for every reader.

        Read The Everything Coin Collecting Book and you'll learn about:

        Covering it all-from starting a collection, to selling and trading like a pro-this is the all-in-one guide you need to maintain a successful collection and trade for profit.
        All About Earnings: 100 Ways to Profit in Any Economy (Capital Ideas for Business & Personal Development)
        Average customer rating: 3 out of 5 stars
        • This book is a repeat .
        All About Earnings: 100 Ways to Profit in Any Economy (Capital Ideas for Business & Personal Development)
        Barry R. Schimel , and Gary Kravitz
        Manufacturer: Capital Books
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        TheoryTheory | Economics | Business & Investing | Subjects | Books
        Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        Personal FinancePersonal Finance | Business & Investing | Subjects | Books | Bankruptcy | Budgeting & Money Management | College & Education Costs | Credit Ratings & Repair | Estate Planning | Financial Planning | Financial Planning Workbooks | General | Insurance | Money & Values | Money Management for Women | Money Management for Young People | Personal Taxes | Real Estate | Retirement Planning
        ASIN: 1892123487

        Book Description

        In any economy -- this book tells you how to win the "game" of business -- how to score profits for the benefit of everyone in the organization. All About Earnings tells you how to develop a Profit Plan by drawing out the best ideas of key employees in all departments, and then offers 100 battle-tested strategies for adding fast -- and even more important -- long term profits to your bottom line. It will teach you and everyone in your organization how to achieve greater profit-ability -- the skills necessary to identify profit opportunities and the ability to turn those financial ideas into bottom line results. This book gets results! The Profit Advisors have already uncovered a third of a billion dollars in recurring profit opportunities for their clients worldwide. Now it’s your business’s turn to reap the benefits.

        Customer Reviews:

        3 out of 5 stars This book is a repeat ........2002-01-17

        This book is very fine material - if however, you have not previously purchased the two other books these authors have written. This book was a new release in July, 2001. The funny thing about this book is that it is an exact copy of their other two books - "The Profit Game - How to Play - How to Win" and "100 ways to Win The Profit Game". If you have seen these two books, then there is NO reason to purchase the new book. I was very disappointed that there really was not an indication that the new book was just a combination of old books.
        Earning More Funds: Effective, Proven Fundraising Strategies for All Non-Profit Groups
        Average customer rating: Not rated
          Earning More Funds: Effective, Proven Fundraising Strategies for All Non-Profit Groups
          Chip Blasius
          Manufacturer: B C Creations
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          Nonprofit Organizations & CharitiesNonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books
          Personal FinancePersonal Finance | Business & Investing | Subjects | Books | Bankruptcy | Budgeting & Money Management | College & Education Costs | Credit Ratings & Repair | Estate Planning | Financial Planning | Financial Planning Workbooks | General | Insurance | Money & Values | Money Management for Women | Money Management for Young People | Personal Taxes | Real Estate | Retirement Planning
          ASIN: 0963852418

          Book Description

          Practical, inspirational guide for non-profit fundraisers. Covers dozens of topics from car washes to newsletters to grantwriting. Earn more with less effort! Gives the reader a complete brainstorm-to-clean-up approach to fundraising as well as guidelines for successfully managing non-profit organizations and volunteers. Provides the reader with the nuts and bolts of planning, managing, and marketing fundraisers and promoting their non-profit organization.
          All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
          Average customer rating: 2 out of 5 stars
          • OK for a marketing consult for toothpaste firm in 1980s!
          • entertaining, true, but no real innovative idea's.
          All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
          Garth Hallberg , and David Ogilvy
          Manufacturer: Wiley
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
          DirectDirect | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          MultilevelMultilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          Similar Items:
          1. The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are

          ASIN: 0471120049

          Book Description

          A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

          Customer Reviews:

          1 out of 5 stars OK for a marketing consult for toothpaste firm in 1980s!.......2000-11-08

          The concept is sound applying the 80 / 20 rule to marketing, although a little dated for this century. The author's views only seem to apply to macro level of analysis of fast consumer goods, in particular food products. More complex customer relationships can easily disprove the 80/20 rule e.g. financial service products are not really discussed. There are some good examples on how the authors approach can be proven, but it is not a theory more a point of view.

          Read, understand and then find better books on how to segment customers correctly.

          3 out of 5 stars entertaining, true, but no real innovative idea's........1999-11-06

          Interesting ideas on segmentation of consumers into profit groups (high/low profit) consumers written in an entertaining style. Starting with a clear and accurate description of the current FMCG environment, the book laks real applicable solutions. Basic idea is true, but far from new: one should focus on the small number of people who account for the larger part of your sales. Ofcourse, Pareto knew this already long ago... The fact that the name Ogilvy appears on the covers is their best example of how marketeers should opperate.

          Books:

          1. All Real Estate Is Local: What You Need to Know to Profit in Real Estate - in a Buyer's and a Seller's Market
          2. Applied Logistic Regression, Textbook and Solutions Manual (Wiley Series in Probability and Statistics)
          3. Arab Human Development Report 2004: Towards Freedom in the Arab World
          4. Asset Protection : Concepts and Strategies for Protecting Your Wealth
          5. Baby Bargains, 7th Edition: Secrets to Saving 20% to 50% on baby furinture, gear, clothes, toys, maternity wear and much more! (Baby Bargains)
          6. Baby Bargains, 7th Edition: Secrets to Saving 20% to 50% on baby furinture, gear, clothes, toys, maternity wear and much more! (Baby Bargains)
          7. Brownian Motion and Stochastic Calculus (Graduate Texts in Mathematics)
          8. Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
          9. Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
          10. Castle: Medieval Days and Knights (A Sabuda & Reinhart Pop-up Book)

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