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Cisco Systems is one of the most valuable companies in the world, yet few know very much about it. Making the Cisco Connection, by Upside Media CEO and editor David Bunnell, is a clear and comprehensive corporate history that certainly will change that. Beginning with the firm's 1984 founding at Stanford University--when Leonard Bosack and Sandy Lerner first concocted a way for different computer systems to communicate with each other--Bunnell follows the major players and their key actions in order to place this continuing Silicon Valley success story in the proper perspective. There's its meteoric rise at the cusp of the online age, when Bosack and Lerner initially devised the electronic router that is now the backbone of the Internet. There's the power struggle with a venture capitalist that ousted this once-married duo, the marketing savvy that ultimately gave their product an 80 percent market share, the acquisition strategy that has brought both allies and competitors into the fold, the culture that celebrates cooperation and fair play, the ongoing drive to become an even broader communication gateway. These and other moves, which Bunnell fully details, have built a company worth $200 billion today. "In the end," he writes, "who knows?" --Howard Rothman
Book Description
Cisco Systems is known among the technology elite in Silicon Valley as one of the most successful companies to emerge from the Valley in many years. It has been dubbed computing's next Superpower.
Just as Intel and Microsoft soared to lofty heights with the rise of the personal computer, Cisco Systems is flying on the spectacular updraft of the Internet. The company, which makes specialized computers that route information through a network--acting as a sort of data traffic cop--has captured 85 percent of the market for routers used as the backbone of the biggest network of them all, the Internet. As a result, over the last five years, the value of Cisco's total outstanding stock has risen over 2,000 percent--twice the increase of Microsoft Corp. stock in the same period. Beginning as a tale of two college sweethearts at Stanford University who cofounded the company fifteen years ago, the often-told Cisco legend has all the makings of a great novel--love, money, a villain or two, corporate coups, and the sweet taste of victory. But mostly, the Cisco story is a very unusual tale of corporate success. Despite the struggle of passing through several regimes, Cisco managed to hit all the crucial spots of its business. Cisco consistently bested competitors like 3Com and IBM with insight, innovation, customer focus, and one of the biggest corporate buying sprees in history. Making the Cisco Connection deftly traces the networking giant's path to success, from its founding couple, Sandra Lerner and Leonard Bosack, to current CEO John Chambers. It highlights the company's astounding knack for buying other businesses and making them part of a huge conglomerate; its own highly developed use of technology; and its unusually tight-knit culture. Featuring the perspective of top Cisco executives and competitors, this book reveals how Cisco's technology, employees, and even its competition have blended to make Cisco possibly the most important company shaping the future of communications. Next to ruthless competitors Microsoft and Intel, Cisco shines with a kinder, gentler image, emphasizing happy customers and employees. You'll see how Cisco built its impressive culture by cultivating community, boosting morale, whittling down bureaucracy, and saving money to boot. This book also explains how Cisco is positioning itself to enter a new competitive playing field, moving beyond Internet routers in an attempt to build a single, giant, global communications system--based on the Internet--that would make the current telephone system obsolete. Cisco wants to be the company that delivers the infrastructure of this new network, which will combine computer networks with telephones, television, radio, and satellite communications. To do that, it is now challenging global giants such as Lucent Technologies and Fujitsu. Cisco plans to become the backbone of the entire communications industry, making it a corporation of incredible power as the Internet Age blossoms in the new millennium.
Provocative and instructive, Making the Cisco Connection traces the unique history of one of the most profitable and enduring technology companies in business today.
Acclaim for Making the CISCO Connection
"If you want to learn the whole scoop about the first Internet-Age company, and one of the most successful firms of any age, you've come to the right place. Bunnell's treatment of Cisco's rise--and continued rise--is fascinating and full of human detail. It's clear that Cisco is not just a firm with great technology, but also great leaders and managers."--Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change; Professor, Boston University School of Management
"Cisco has emerged as a twenty-first century leader. David Bunnell captures the ongoing story of the Cisco executive team exploiting IT, structuring a unique organization, and creating a dynamic strategy for this breakaway dot com company."--Richard L. Nolan, William Barclay Harding Professor of Business Administration, Harvard Business School
Customer Reviews:
Technology company from start-up through growth stages.......2007-07-27
Some reviewers call this text a "puff piece." I don't see that. It is possible that Bunnell was friendly with Cisco management when he wrote the book -- why not? He has access to better information that way.
But whether the book is biased is less important than what it covers. Cisco Systems is a company started in what amounts to a living room, by tech people who could foresee a market for equipment that could make computers talk to each other -- computers which at the time were in nearby buildings, never mind around the world!
Every entrepreneur can benefit from a history that tells us how Leonard Bosack and Sandra Lerner can go from the leaders of a start-up that had more sales than it could manufacture for, to unemployed with stock options worth millions. It's too bad the book didn't follow them after they left Cisco, as their story (especially Lerner's) may be worth another book.
Not every small company can grow to Cisco's size, but any small company that survives must face a maturing process that promises to completely change the way it does business. This book serves as a signpost for all entrepreneurs, telling us what's just ahead.
Could be alot better.......2003-03-18
After seeing CISCO profiled on one of Robert Cringley's Nerds 2.0.1 documentary, I was fascinated about how one of the giants of communications was created within a dining room.
I bought this book expecting to hear about the excitement and struggles of an organization as it is becoming very big, very fast. This book seemed to vaguely cover this period within Cisco's history. There is very little written about the struggle and difficulties within the management that must have existed at that time.
I would not recommend this book.
More pulp non-fiction from the assembly line.......2002-12-27
This book does a severe disservice to the Cisco story, and to the business book genre in general. The author's lack of insight, much less comprehension of the industry and technology is laughable. Worse yet, his lack of passion for the subject exposes the fact that book was basically a con on his readers.
Some representative excerpts:
1) "All and sundry goods could be purchased at McWhorters Express Store in building J. Money was available from the conveniently located ATM."
*Talk about telling a compelling story. Alas it has come to this.
2) "The Cisco-Powered Networks campaign was Cisco's first foray into the spehere of the home networking market."
*Wow. Time to get a better author, or at least an editor. Hilarious.
3) "Nouns and verbs in Cisco-speak include AccessPath, ClickStart, ..., and FastHub."
*What more can one say? Reading this book is laborious, and yet you will learn virtually nothing.
Given Cisco's incredible rise from tiny startup to global giant, somebody will eventually write a book that does justice to the story. But not yet, and when they do, I doubt if a "conveniently located ATM" will figure prominently.
A bit thin on details, but still a good story.......2002-02-06
There has not been a review on this bk for a while, so I thought I will do one. With Dot Com crashes, and Cisco laid off 7000+ workers in 2001, John Chambers' ideal of no large company wide lay offs provide an interesting contrast to much of the PR in this bk.
I have just finished reading Hard Drive, by Wallace; and Jack Straight from the Gut, by Jack Welch. Compare to these two books, Making the CISCO Connection was a bit thin on details. I do not know if its editorial lapses or the authors understanding of the material, Bunnell keeps making wild claims like " the future is going to be 100% pure IP.." with no supporting evidence. He also spent quite a few passages comparing ATM and IP as if they are competing technology trying to grap market share. ATM is just another way of hooking up networks like Frame Relay, ISDN... etc. and IP is a protocol that happily runs on any network technolgy that support it.
Jeff Bezos made a late appearance towards the end of the book, funny the author never mentioned who he was. There were quite a few of this name dropping with no adequate introductions. You'll get used to it and ignore it.
Still, a good story on the rise of Cisco, but don't look for a "behing-the-scene" management guidebook. For interesting decision making process of some of these industry players, go for Hard Drive.
Don't waste the money, read Cisco's press releases instead.......2001-08-13
Truly a puff piece. The authors don't acknowledge any of the major challenges facing Cisco or give any sort of balanced review of the company. Cisco and technological innovation are about as far apart as they are at Microsoft. It's just a marketing machine, pure and simple.
Average customer rating:
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Supply Network Strategies
Lars-Erik Gadde , and
Håkan Håkansson
Manufacturer: Wiley
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ASIN: 0471499161 |
Book Description
This is the first textbook on purchasing to develop the supply network perspective. The study of purchasing has traditionally focused on the procurement of goods and services by companies. In recent years, greater emphasis has been placed in research on purchasing and on the relationships that exist between companies. This has led to the recognition that companies are linked in supply chains. Supply Network Strategies adopts the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) Group and focuses on the co-ordination and integration of different supply chains. The book includes case studies and interviews with purchasing directors and staff and is firmly placed in the context of the on-going re-orientation of business activities.
The IMP Group of researchers includes leading international experts in the fields of industrial/business marketing and purchasing. This group is very influential and many university courses have been developed based on the 'philosophy' of the IMP Group.
Average customer rating:
- One of the best!
- Insightful!
- Though repetitive, solid introduction to SC management
- author chose wrong title... waste both time and money.
- This book can be summarized in one page
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Supply Chain Optimization: Building the Strongest Total Business Network
Charles C Poirier , and
Stephen E Reiter
Manufacturer: Berrett-Koehler Publishers
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Advanced Supply Chain Management: How to Build a Sustained Competitive Advantage
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Supply Chain Strategy
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Principles of Supply Chain Management: A Balanced Approach
ASIN: 1881052931 |
Book Description
Supply Chain Optimization illustrates how companies that create, distribute, and sell products or services can join forces to establish a supply network with an unbeatable competitive advantage. Poirier and Reiter explain how companies can successfully employ partnering, rather than working on improvements in isolation, to identify high opportunity initiatives across a total supply network. By applying key resources on focused opportunities and sharing the resulting savings, members of the network get larger results, faster, as well as funding for future efforts.
Supply Chain Optimization offers survival tools for companies of all sizes. The authors describe consortiums, or "share groups," of smaller companies that can compete with the volume leverage of large corporations, superstores, and warehouse stores. By analyzing their shared supply chain and pooling their available resources, these consortiums can find hidden savings to protect their profit margins and remain competitive in today's marketplace.
The book includes case studies that show what a wide range of companies are actually doing to achieve supply chain optimization. Companies profiled include: Financing Division of General Electric, Dial Corporation, Proctor & Gamble, Baxter Healthcare Corporation, Navistar/Goodyear, Packaging Corporation of America, Dominick's, Hart Mountain Corporation, and General Motors--Saturn.
Customer Reviews:
One of the best!.......2001-10-17
This book is a "must-read" for anyone in the business of supply chain management! The partnering and networking chapters are well worth the price. Highly recommended!
Insightful!.......2001-03-27
Authors Charles C. Poirier and Stephen E. Reiter envision a trip down your supply chain like an effortless sail on calm seas. Your organization can reach this placid efficiency, they explain, by forming partnerships with suppliers and others in your business network. But the authors don't ask you to take their word; instead they present detailed case studies of companies that have implemented supply-chain optimization strategies and reaped prodigious benefits. The book's only flaw is its style. It is densely written and often weighed down by prose as murky as a rural delivery system and twice as difficult to penetrate. But we [...] recommend that business owners, corporate managers, executives and logisticians of all levels take the time required to patiently excavate the practical and pragmatic information that lies within.
Though repetitive, solid introduction to SC management.......1999-08-24
An informative guide to supply chain management, particularly for newcomers like myself. Introduction to the conceptual framework, relationship management issues and jargon are the key takeaways. A reader will be fully conversant on supply chain management matters after finishing the book.
As for shortcomings, this book could have been written in a third less print, the job of a disciplined editor. While I understand business books need some heft, brevity is under-rated in this category. Repetition is rampant in this book. After the much needed tightening, a chapter on supply chain management for new or smaller businesses would be a welcome addition.
That being said, I happily lend this book to friends and colleagues, the most practical compliment to a book's authors.
author chose wrong title... waste both time and money........1999-06-06
The authors chose the wrong title, I guess. I agree with first review that this book is not worth time nor money. How could we optimize problem with "verbal"? We all need "solutions" -not "suggestion", even though suggestion is transformed from solution. Still, quantitative analysis comes before explaination for optimization. Look for another book unless you want to spend somes bucks to get the book.
This book can be summarized in one page.......1998-12-11
The main point of this book is: all constituents in the supply chain must work together to achieve mutual benefits. This is repeated 2000 times with different words. Quite an accomplishment in verbosity, but certainly not worth the money. The authors introduce an outdated three-step model and introduce a fourth level, the supplier of the supplier, and call it a new "model", an insult to the reader's intelligence.
Average customer rating:
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Competing Through Supply Chain Management (Chapman & Hall Materials Management/Logistics Series)
David Frederick Ross
Manufacturer: Springer
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Manufacturing Systems Design and Analysis
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Engineering Design: A Systematic Approach
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Fractal Geometry in Architecture & Design
ASIN: 0412137216 |
Book Description
SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.
Average customer rating:
- Supply Chain Success
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Supply Chain Networks and Business Process Orientation: Advanced Strategies and Best Practices (Apics Series on Resource Management)
Kevin P. McCormack , and
William C. Johnson
Manufacturer: CRC
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Business Process Orientation: Gaining the E-Business Competitive Advantage
ASIN: 1574443275 |
Book Description
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguish them from their competitors. Supply Chain Networks and Business Process Orientation: Advanced Strategies and Best Practices will help you "connect the dots" by offering insights on how to achieve greater integration within your supply chain networks and realize the performance possible with today's interaction economics. Based on exhaustive research of supply chains and newly successful networked corporations in the US and Europe, the authors demonstrate how your company can be successful in building an effective supply chain network. Prescriptive benchmarking models illustrate proven strategies, tactics, and methods for achieving a superior level of supply chain performance.
Customer Reviews:
Supply Chain Success.......2003-01-13
"To succeed, e-enabled companies will collaborate with their business partners at an unprecedented level of confidence and trust. Utilizing Business Process Orientation between collaborators will enhance the extended supply chain and further integration among trading networks."
- Scott Palmer, Associate Executive Director, Supply-Chain Council
Lessons learned.......2003-01-13
"The authors have developed a focused, rigorous methodology for assessing supply chain processes, and identifying the path forward for establishing specific performance improvements. Managers from many different functions can benefit from reading this book and applying the lessons to their own supply chain business processes."
- Robert Handfield, Bank of America University Distinguished Professor of Supply Chain Management, Director, Supply Chain Resource Consortium, College of Management, North Carolina State University
Book Description
This digital document is an article from National Defense, published by Thomson Gale on October 1, 2005. The length of the article is 997 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Army to deploy web-based intelligence network.(INFORMATION TECHNOLOGY)
Author: Sandra I. Erwin
Publication:
National Defense (Magazine/Journal)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 90
Issue: 623
Page: 46(2)
Distributed by Thomson Gale
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ETC TO SUPPLY DISCONNECT DETECTION FOR AFRICAN NETWORK.(Company Business and Marketing): An article from: Worldwide Telecom
Manufacturer: Worldwide Videotex
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ASIN: B0008H6AAY
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Worldwide Telecom, published by Worldwide Videotex on June 1, 2000. The length of the article is 466 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: ETC TO SUPPLY DISCONNECT DETECTION FOR AFRICAN NETWORK.(Company Business and Marketing)
Publication:
Worldwide Telecom (Newsletter)
Date: June 1, 2000
Publisher: Worldwide Videotex
Volume: 12
Issue: 6
Page: NA
Distributed by Thomson Gale
Book Description
This digital document is a journal article from International Journal of Production Economics, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This research aims to develop a framework to capture the interplay of network strategic decisions, and to understand how firms operating within a supply network interact with each other. The research involves an in-depth longitudinal case study in one supply network consisting of 20 firms. Data was systematically collected through the use of a Supply Network Analysis Process (SNAP) methodology. Interviews and secondary data were collected for further data validation and triangulation. This paper describes the above case study in detail, explains the SNAP methodology and framework development, and discusses the implications of the research both in academia and industry.
Book Description
This digital document is a journal article from International Journal of Production Economics, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
A review of literature shows that little is available to assist managers to manage the 'downstream' end of a supply network involving manufacturers, dealers, and end-users. The interaction of important strategic factors in this respect is vital to companies but is not well understood by managers. This research proposes a process and tool, i.e. supply network analysis process (SNAP) to assist managers in addressing this issue. SNAP enables managers to visualise the inter-plays of downstream supply network strategic decisions, and to monitor network performance. SNAP was developed through a series of case studies in one specific region. Research was carried out in one industry sector, a 'downstream' supply network that consists of a number of manufacturers, dealers, and end-users. Semi-structured interviews and site visits were used to explore and understand the interaction of network decisions. The process discovered many unique interactive relationships among manufacturers, dealers, and end-users. This paper describes the development of SNAP, and explains its functions in a longitudinal case study. The paper concludes by discussing the implications of this research to academics and industrialists.
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