Profit Strategies for Air Transportation (Aviation Week Books)

Book Description

* Presents practical and profitable solutions to problems encountered by commercial and regional airlines, charter, cargo, and corporate aircraft operations, businesses, and fractional and lease aircraft companies
* Details save-money, make-money strategies and simulates trips for profit-and-loss analysis
* Includes performance case studies
* Covers methods of fuel conservation, environmental concerns, maintenance, and more

Customer Reviews:

Comprehensive Textbook.......2007-03-25

This book provides a comprehensive coverage of the technical and economic aspects of various facets of air transportation including commercial airlines, charter operations, corporate services and other related businesses such as leasing company operations and fractional ownership. The reader gains insights into the areas where costs can be saved and revenues enhanced. For example, the author presents various strategies to minimize fuel usage and hence improve the bottom line.

The book is well written allowing it to be accessible to people working in various specialties in the air transportation business that have opportunities to learn about economic air transport operations. Among the subjects covered include aircraft maintenance economics, various aircraft financing options enabling managers to evaluate those most beneficial for their business and revenue enhancement strategies. The reader will be pleased to learn that environmental issues are not forgotten.

Overall, a useful and helpful book for managers in the air transportation industry who need to learn how to minimize costs, improve revenue and thus enhance profits.

Too much, too little, need more -- focus.......2003-12-13

The title is misleading. I searched through every chapter to decipher how to make a profit with passenger, cargo, and/or other areas of air transportation. It covers a tremendous amount of information like aircraft configurations and technical designs. Unfortunately, and all so common, lots of problems given about aviation; but few solutions offered about profit strategies!

Each chapter technically covers an area of air transportation, but even the short chapters are not extensive enough. Only the most fundamental elements are written. There is not enough pertinent information delivered for the reader to absorb a firm understanding about air transportation.

Book Description

The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.
Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition is fully updated to include case studies of Easyjet, Ryanair, Buzz, Go, Virgin and British Airways.
It also includes new material on airline alliances, the rise of the low cost airlines, the impact of new technology on the business as well as how to deal with both eroding passenger confidence and the possible worsening of the global economic slowdown post-September 11th.

Customer Reviews:

First Rate Book on Aitrline Economics.......2006-01-24

Since my early days in the aviation industry in the mid-1980s, the first edition of "Flying Off Course: The economics of International Airlines" was the only comprehensive book I had covering the major aspects of airline economics. When the second edition was printed in 1991, I eagerly got myself a copy as the book was an indispensable item in my library.

I am very gratified to have the third edition as a lot has happened since the first two editions. Low cost airlines came on the scene in a big way, modelled along the lines of the highly successful Southwest Airlines in the USA. The phenomena of major airline alliances and mergers also expanded greatly as well as more widespread liberalisation of the industry. All these and many other facets of this fascinating industry have been updated by one the most renowned and respected experts in the field, Professor Rigas Doganis.

The book is presented in clear simple English enabling it to be easily understood by anyone with an interest in aviation. This book is a must to read by airline practitioners and those interested in a serious study of the subject.

Academically Rigorous, Yet Comprehensible.......2004-09-14

This is the best introduction to the fundamentals of airline economics that I have ever read. Doganis, an analyst and teacher these days, is able to take all his years in industry (including a stint as CEO of Olympic Airways of Greece) and distill it into a useful text full of real world examples. The third edition is updated to include new developments like Internet ticketing, and was written post-9/11, so that sections dealing with issues such as security are up to date.

The book has complete sections on airline, aircraft, and route planning and forecasting, and related subjects such as yield management, marketing, and charter operations. Of particular note is the chapter on pricing policies and fare structures; it is clear that Doganis completely understands the significance of the low cost carriers and the future of yields throughout the different regions of the world.

I always enjoy reading Doganis, and vastly prefer this updated version of "Flying Off Course" to the pre-9/11 "The Airline Business in the 21st Century" (although I do recommend that book as well.) This is a great book, and should be read and understood by airline managers everywhere. My only caution is that though it is not the most mathematically exhaustive book on the subject, casual readers may not enjoy the book inasmuch as it is quite weighty and the chapter on forecasting demand is fairly mathematically rigorous.

Great overview, at times too basic.......2004-03-09

Having worked in airports for the past 10 years, and now moving to the airline side, I wanted a broad overview of airline economics. The book did a first rate job.

The only criticism would be that if you have a few years of experience and know your way around the basics of financial analysis, some of the examples and explanations will be a bit of a waste of time.

The book is well structured and about as interesting as a book on this subject can be (be realistic, the subject has it's limits...). A great novice book, a good one for those already airside.

Nice introduction.......2002-03-18

If you need a quick insight into airline business - BUY THIS BOOK. Rigas did a great job in explaining the difficult world of airline business to a dummy like me. Now, having a quite deeper knowledge, I am missing some in-depth information about the commercial side and route planning. Overall: a best buy.

Good book but a bit out of date.......2002-03-07

I am an airline analyst and this book give me some background info on different aspcet. It gives you basic understanding on how the industry works and I personally learn a lot from this.

Book Description

This book bridges a crucial gap in the literature on gender and organizational culture by providing an historical account of how discriminatory practices develop, are maintained but also change over time. Drawing on in-depth interviews and extensive archival material, the author presents an historical account of the way specific discriminatory practices developed and changed over the life of three airline companies--British Airways, Air Canada, and Pan American Airways. The book covers the period 1919 to 1991 and is organized around key periods in the hiring and treatment of female employees but the focus is on gender in the broadest sense of the word (looking at the social construction of male and female sexuality; heterosexuality and homosexuality). Gender is explored through analysis of organizational symbolism, workplace practices and organizational structuring. As a history of discriminatory practices the book is unique in the field of business and corporate history.

Flight of the Titans: Boeing, Airbus and the Battle for the Future of Air Travel

Average customer rating:

Starts off slow but gets better. Be very careful with his analysis
More Misses Than Hits

Flight of the Titans: Boeing, Airbus and the Battle for the Future of Air Travel
Kenny Kemp
Manufacturer: Virgin Books
ProductGroup: Book
Binding: Paperback

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ASIN: 0753510146
Release Date: 2006-06-27

Book Description

In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goalto become the worlds leading aircraft maker. This is the remarkable account of Airbus launch of the largest passenger plane ever to fly, how they risked everything in a heavyweight contest, where the money is staggering and the political stakes are high. The Airbus A380 will be a monster above the clouds with gyms, nightclubs and a 550 passenger capacity compared to Boeing Dreamliners 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, it is up to the dealmakers and geo-politics to decide its fate. From technological winners to global prestige, this amazing story of rivalry and risk is a fascinating insight to both sides in this mighty war, their rise to power and the final steps to take-off.

Customer Reviews:

Starts off slow but gets better. Be very careful with his analysis.......2007-04-16

Kemp is a British writer that makes an effort to understand the battle between Boeing and Airbus. He did plenty of interviews with top people in both organizations and was one of the first to publish a book on the subject. There have been many more since than and each one gets better. Two flaws with the Kemp book are his bias towards Airbus and his narrow look at business strategy. He comes close to showing that Airbus and Boeing were hedging against the others strengths by developing several models of planes. In the end though he jumps back to his analysis of the dreamliner vs. the A380 and does not look at the wider market of the companies. As the book progresses forward the analysis does get better and the real competition becomes apparent. The salesmanship of the Airbus team against the engineering of the Boeing. The size of Airbus vs. the speed of Boeing are all played out through this struggle. The book jumps around quite a bit but it does provide a good start for the time it was published. I do recommend this book but just be warned the beginning is slow and the analysis could be a little more focused.

More Misses Than Hits.......2006-07-06

Despite the title, this book is more of an Airbus history than it is about the marketplace competition between the two title contenders. There are several technical errors and inconsistencies, but this seems to be par for the course for aviation industry books and they don't distract greatly from the main discussion.

The author should be commended for getting to the core of Airbus' raison d'etre: that Airbus is not so much about making airplanes as it is about creating aerospace industry jobs for Europeans. The author also touches on a very revealing insight into Airbus' motivation when he quotes a BAe Airbus official as saying: "even if we don't make a penny (on the A3XX), it would still be worth it because it would stop Boeing from having a monopoly with the 747." Unfortunately, he fails to delve further into this "I can bleed more than you" business strategy! What successful business today is run with this kind of punitive strategy? This appears as a great lost opportunity for this volume, in my opinion. Another area that I found lacking was the Airbus decision making strategy that resulted in Toulouse being selected as the final assembly site for the A380 over the port city of Hamburg. I was left with the impression that the author didn't want to air too much dirty Airbus laundry in the end. Finally, the book suffers from the timing of recent events. With the benefit of 20/20 hindsight we can see that delaying publication by just a few months would have allowed coverage of the recent production delays, management resignations and threatened A380 order cancellations. Of course the author cannot be held accountable for this.

In general, I would not recommend this book to serious students of the commercial aviation industry - it offers very little new insight.

Average customer rating:

Great training tool for the travel agent
The best on the market-detailed and up-to-date

Practical Guide to Fares & Ticketing
Jeanne Semer-Purzycki
Manufacturer: Cengage Delmar Learning
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ASIN: 076681582X

Book Description

This comprehensive book is written in an easy-to-use, understandable manner for professionals in the travel industry. The text adheres to the "ARC Industry Agent's Handbook," the industry standard for the sale of airline transportation in North America. It includes the most current information and practices, including sales, promotion, booking, pricing, and ticketing of airline travel. It also addresses the changing role of the retail travel agent as well as the effect of technology in the workplace. This is a useful guide for the practicing professional as well as for the growing number of individuals interested in operating a home-based travel agency. It provides all the information required to sell and book airline travel.

Customer Reviews:

Great training tool for the travel agent.......2001-06-21

"Every thing you ever wanted to know about booking a flight" This book is easy to follow with diagrams,charts and self tests.I am a new travel agent and this book covers all the aspects of booking a flight. A Must have for for all the newbie travel agents.

The best on the market-detailed and up-to-date.......1999-10-09

This book is excellent for students studying travel and tourism. Also makes a wonderful self-teaching tool for independent learners at home. It is so detailed and clear that it is like having a "teacher sitting right next to you!"

Book Description

Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.

Customer Reviews:

Good simulation. Some research required........2007-04-15

This is an integrative simulation: one must make decisions in all of the areas of running a business. Although the context is the airline industry, most, if not all, of the generic decisions one must make in business are contained. For example, decisions must be made in the areas of price, promotion, training and dividends.

I use this simulation in some of my upper level business classes. Since it is a strategic simulation, you need some prior knowledge of the different functional areas to make wise decisions. If you do not possess this prior knowledge, then you need the willingness to do some research in your areas of weakness.

Many of my students find this to be one of the highlights of the class. Some, however, do struggle with it. If one keeps an attitude of learning as the ultimate goal, and stays motivated towards that goal, then this simulation can be a positive learning experience. The simulation can and will probably require serious thought and effort.

Have The Antacid Standing By.......2003-11-08

This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.

Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.

If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.

As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.

All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion.

New 4th Edition...on it's way.......2001-01-11

Stay tuned folks, the new and improved 4th edition is scheduled for publication during the third quarter of this year!

Where's the rest of the simulation? It's important!.......2000-05-11

The manager or student who does not have the assistance of an 'airline-experienced' professor, the computer software and the additional training material makes this simulation process much more difficult to comprehend, understand and complete. If the publisher and the writer would include the extra material plus the computer software, this could be a great training tool for many airline managers and others.

If you must buy this simulation in its present form, consider purchasing Paul Dempsey's book: Airline Management to get through this.

One of the top business strategy simulations.......1999-09-28

Used worldwide, this is one of the best selling simulations for use in senior level business strategy, global strategy, marketing management, services marketing/management, airline management and tourism managment courses. The book that is listed is the STUDENT MANUAL for the course. The instructor will have the software for the simulation. This is not a stand-alone product but must be administered by the instructor in the course. This book would be the same book as purchased in the college bookstore.

No Frills: The Truth Behind the Low Cost Revolution in the Skies

Average customer rating:

No Frills for the future
The complete story of no-frills travel
A Perfect Explanation
No Frills The Truth Behind the Low-cost Revolution in the Skies by Simon Calder
Something Special in the Air: No-Frills Competition

No Frills: The Truth Behind the Low Cost Revolution in the Skies
Simon Calder
Manufacturer: Virgin Publishing
ProductGroup: Book
Binding: Hardcover

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ASIN: 185227932X

Book Description

Recent unforeseen terrorist events have left the US - and global - airline industry in crisis. But the industry was already in the midst of a revolution. Spearheaded by the Southwest airlines, low cost, fast turnaround airlines, flying from local airports, had begun to provide dramatic competition to the bigger, more established industry names. More than a business book, much more than a travel book, this is the compelling - and supremely topical - David and Goliath story of a modern business phenomenon and the dynamic men and women behind it. No Frills documents unparalleled events in the history of aviation travel as they unfold. How Southwest Airlines inspired UK budget airlines such as EasyJet and Ryanair

Customer Reviews:

No Frills for the future.......2006-12-20

The No Frills sector of airlines is revolutionizing the way airlines do business. Simon Calder does an excellent job of exploring this trend in both Europe and the United States. If you are not somewhat familiar with European airlines and the difference between No Frills, flag carriers, and majors than you may want to read some other books before coming to this one. If you are somewhat knowledgeable though this is a great book to start with. Very well written and covers things in exhausting detail. The analysis is top notch and this book is essential for anyone studying the airline industry.

The complete story of no-frills travel.......2006-05-17

The past, present and future prospects of no-frills travel. The pioneers, the airlines, the successes, the failures.

The book takes you behind the scenes, where the decisions that affect the way we travel are made. It gives a comprehensive and detailed account of why and how low-cost carriers appeared on the aviation scene, of the people who visualized them and spent years in courts battling the sclerotic establishments set on crushing competition and fending off change, of the reasons why low-cost carriers have traditionally thrived in environments where conventional airlines have suffered, of why they have prospered and are going from strength to strength.

At times hilarious, "No-Frills" is a fabulous book, so packed with information that after reading it you'll be lulled into thinking you have acquired enough knowledge and experience to start your own airline and make money out of it too! The 2006 edition is fully updated to include the latest developments in an industry that's as volatile and prone to change as no other.

A Perfect Explanation.......2005-08-22

"No Frills: The Truth Behind the Low Cost Revolution in the Skies" is a guide to understand how this kind of airline works.
It's perfect to understand the structure and the way they manage to get the profits, Simon Calder has made a perfect book.

I highly recommend this book for those people who want to know how a low fare airline works.

No Frills The Truth Behind the Low-cost Revolution in the Skies by Simon Calder.......2005-08-05

The growth of low cost airlines in Europe, the USA and elsewhere in the last few years has been astounding to many observers. The carriers have profoundly changed the nature of the airline industry in the largest aviation markets in Europe and the USA. The book "No Frills" by Simon Calder is therefore very timely and informative to all the stakeholders of the aviation industry ranging from airlines, governments, the travelling public, airline management, employees, regulators, distributors of airline services and suppliers of aircraft, spares and other related services.

Millions of people are enjoying the benefits of low cost services. Large numbers of passengers are defecting from the traditional legacy carriers to these low cost airlines, not just those who traditionally travel economy class but also those who normally fly business class. This excellent book traces the low cost carriers from the early success story of South West Airlines in the USA to the highly profitable and dynamic airlines such as Ryannair, easyJet and others.

Those wishing to learn about this latest phenomenon in the airline industry are recommended to read this book. Readers will be able to understand why some of the largest legacy carriers are having it rough and why some have gone under. Those wishing to establish their own low cost airlines will benefit immensely from the experiences of the successful low cost airlines.

Something Special in the Air: No-Frills Competition .......2004-09-02

Having lived and worked in Dallas since 1976, I am among those who heavily depend upon Southwest Airlines for both business and personal airline transportation, and, who feel great respect as well as affection for its former CEO, Herb Kelleher. It was thus with special interest, indeed eagerness that I began to read Calder's book in which he carefully examines each of those European airlines which are obviously in great debt (both philosophically and operationally) to "Herb" and his unique airline. It is important to remember, however, that imitation may be the highest form of flattery but there is far more involved in approximating Southwest's success than many may assume. According to Kelleher, "You can get the same airplane. You can get the same ticket counters. You can get the same computers. But the hardest thing for a competitor to match is your culture and the spirit of your people and their focus on customer service because that isn't something you can do overnight and it isn't something you can do without a great deal of attention every day in a thousand different ways. That is why I say that our employees are our competitive protection."

That is precisely why David Neeleman and his JetBlue associates continue to commit so much of their resources to identifying, interviewing, hiring, and then training new "crewmembers," NOT "employees" nor even "associates." Long before Neeleman went to work for Southwest, he recalls a conversation with Kelleher. According to Neeleman, Kelleher said "I don't care about my shareholders." Neeleman was shocked. What did he mean? Was Kelleher really serious? "Because I just take care of my employees. I know if I take care of my employees, they'll take care of my customers, and my customers will take care of my shareholders." Presumably Michael O'Leary (then deputy chief executive of Ryanair) has comparable memories of his own conversations with Kelleher, especially during his (O'Leary's) visit in Dallas (1991). As he explained to Calder during one of several interviews, "Once we saw what Southwest was doing we thought this could be the way forward. We're imitating Southwest: selling at the lowest possible price to the maximum number of people. We've been replicating that successful formula now for the last twelve years with tremendous success." It is noteworthy that in 1991, Ryanair was (in O'Leary's own words) "hovering on the verge of bankruptcy. In Spring 1991 I thought it would be a miracle if we were still in business three months later." In 2001, Ryanair was more valuable than the biggest airline in the world.

In this volume Calder, explains how that extraordinary turnaround was accomplished. He also examines with equal rigor other airlines and their CEOs, revealing sometimes similar but often different strategies and tactics with which they compete against each other during what Calder characterizes as "the low-cost revolution in the skies" above the UK and continental Europe. All of these airlines (e.g. Ryanair, easyJet, Buzz, Go) have obviously been influenced by "the Southwest way." That said, of greatest interest and value to me is how extensively Calder takes his reader "behind the scenes, where the decisions that change the way we travel are taken, and scores are settled." The reader may conclude that "the no-frills runway is more like a school playground; but to traditional airlines, and even some train operators, the no-frills carriers represent a potentially deadly threat." It will be interesting to see which of the no-frills airlines throughout Europe and Asia prosper, which struggle, and which fail. It will also be interesting to see how the traditional airlines respond to the on-going, always volatile, and inevitably unpredictable "revolution" now in progress. Perhaps Calder will share his thoughts about all this in another book which (obviously) cannot be written for several years.

Those who enjoy this book as much as I did are urged to check out Kevin Freiberg and Jackie Freiberg's Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, James Wynbrandt's Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition, Jody Hoffer Gittell's The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance, and Gordon Bethune's From Worst to First: Behind the Scenes of Continental's Remarkable Comeback.

Average customer rating:

Flight Catering, Second Edition
Peter Jones
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

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ASIN: 0750662166

Book Description

The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.

In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.

* Fully endorsed by the International Flight Catering Association.
* Academic and practitioner contributor team provide a practical and user friendly guide to every aspect of this vital part of the airline industry.
* Unique and authoritative guide to the principles and practice of in-flight catering.

Global Airlines, Third Edition: Competition in a Transnational Industry

Average customer rating:

excellent, informative, explains competition well

Global Airlines, Third Edition: Competition in a Transnational Industry
Pat Hanlon
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

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ASIN: 0750664398

Book Description

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, open skies agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.

Since the publication of the second edition in 1999 major changes have occurred in the industry. The rules of the game in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:

* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?

Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into todays global airline industry.

* Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
* Updated to reflect recent developments including security issues, no frills airlines, open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
* Facts and theories are interwoven throughout the text

Customer Reviews:

excellent, informative, explains competition well.......2007-04-09

After reading about 1/3rd of the book: well-written overview of competition in the airline industry with a lot of good detail, for example on airline customer loyalty strategies like frequent flyer programs, agency discounts, corporate discounts. Explains the economic theory in context. My only complaint is that a lot of charts with mind-numbing numbers in them would be more usefully presented as graphs rather than numeric tables.

All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s

Average customer rating:

Easy readin' . . . loaded with facts and persuasive conclusions

All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s
Victoria E. Dye
Manufacturer: University of New Mexico Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0826336582

Book Description

By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (AT&SF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise.

All Aboard for Santa Fe focuses on the AT&SF's marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe. Together, they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours.

All Aboard for Santa Fe is a comprehensive study of AT&SF's early involvement in the establishment of western tourism and the mystique of Santa Fe.

How the Atchison, Topeka, and Santa Fe Railway Company contributed to the development of Southwest tourism.

Customer Reviews:

Easy readin' . . . loaded with facts and persuasive conclusions.......2005-10-18

Author has extracted oodles of technical references into an overview that covers a vital sixty-year span of American Southwest history. Victoria Dye skillfully illuminates the intertwining of the Atchison, Topeka and Santa Fe Railroad Company (AT&SF) with its more visual counterpart and partner, the Fred Harvey Company. In a mere six chapters, along with a smattering of descriptive BW photos, the author summarizes the wild ethnic mixture of the early Southwestern frontier with a strong emphasis on the economic impact of the myriad cultures. She describes how Harvey and AT&SF precipitated the view of pioneer New Mexico and Arizona as `Indian' more than `Mexican or Spanish,' even though the domineering government and religion was of the latter for hundreds of years. Dye further characterizes how the Harvey/AT&SF promotions helped travelers [remarkably] overcome the spectre of Indian hostilities, replacing fear with their inventive illusion of `Santa Fe' gentility. Marketing, promotion and economics are the core of the book. The author is to be highly commended for distilling five centuries of Cultural Revolution in to 100 pages of easy reading. The bibliography yields [literally] hundreds of literary resources (perhaps this book's most valuable contribution) for further reader interest. The author's supplemental material helps substantiate a "who's who" timeline of AT&SF, Fred Harvey, Santa Fe, curio and Southwestern Indian history - don't miss these appendix, page notes, and bibliographic features!

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