Book Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
Customer Reviews:
the real world.......2002-08-22
This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
Real World Public Relations.......2000-03-26
If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.
The best PR text I have ever read.......1999-06-01
I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.
Book Description
ACCOUNTING FOR MANAGERS does not ask the student to know everything an accountant would know, it does introduce them to the terminology, forms, and formats of financial statements and accounting analyses and illustrations used by accountants. This highly touted text, using the Harvard Case Method, will prepare your students to deal with the current and future developments that face accountants and managers in situations where complex financial events and status must be communicated.
Customer Reviews:
solution of the cases.......1998-02-23
i am reading this boos but i have a questions where i can find the rigth solution of the cases in special of the page 1-67,1-68, because i dont sure of the solution.
Book Description
Provides and integrated, action-oriented roadmap to all the control system tools and techniques that are needed to manage a business effectively.
New accounting techniques including profit wheel analysis, and Strategic profitability analysis. Provides the most comprehensive presentation of the Balances scorecard approach by one of its originators. A carefully integrated structure.
For managers and MBAs who are interested in learning more about Management Control Systems.
Customer Reviews:
Excellent Book, the best book I've ever read.......2007-02-12
The five stars rating is not enough. No need to say more words after all the previous reviews.
Excelent book.......2007-01-11
An excelent help for managing a business. Very practical, proven in real businesses and related with high level strategy
Absolutely Fantastic.......2004-03-02
WITHOUT QUESTION this book is the best practical business text I have ever read. Thank you Robert for unequivocally adding value - in a meaningful and tangible way that can be taken to the market and capitalised on. It's books like this that inspire me to invest (what would otherwise be leisure) time in learning & continuing my education.
The book is clear, concise, comprehensive & practical, and helped wrap together many general strategy concepts into an effective action based set of implementation tools. VERY, VERY HIGHLY RECOMMENDED.
Comprehensive Integration with Strategy, Easy to Implement.......2000-03-10
I rarely get excited about textbooks, but this particular treatment of strategy, balancing leading and lagging indicators with a view of past, present and future, was enlightening. This book should be a "must read" for any mid- or senior- level manager. It shows how to make your decisions more fact-based and less 'art'. With the coming of age of "management of knowledge" this is a great tool to use to improve business processes. Definitely worth every single penny spent - but especially if you are interested in learning tangible methods!
Book Description
A collection of case studies illustrates real-world techniques, implementation, and strategies on corporate restructuring
Over the period 1981-1998, public companies with combined assets of over half a trillion dollars filed for Chapter 11 bankruptcy. Over the same period, over 400 public companies underwent corporate spin-offs, divesting businesses valued at more than $250 billion. Each of these companies, and all of these dollars, were in some way or another involved in corporate restructuring. Gilson's cases studies have been used extensively in executive programs and are perfect tools to refer to when faced with real-world corporate restructuring issues.
Stuart C. Gilson (Boston, MA) is an Associate Professor at Harvard University and a widely acknowledged expert on corporate restructuring. He has studied and published on the intricacies of both domestic and international corporate restructuring.
Customer Reviews:
Finance with Negative Signs.......2004-01-23
Someone (perhaps it was I) has said that bankruptcy is corporate finance with negative signs. This has always been true but it is amazing how far mainstream finance has gone to try to resist the comparison. The resistance must be, must have been more cultural than economic, because it is axiomatic that anything is a bargain at the right price, and that there is no more or less money to be made in "distress investing" than in any other. Two generations ago, there seems to have been only one person in American that really understood this point - the late Max Heine, who made his grubstake by investing in out-of-favor railroad bonds in the Great Depression, and then riding the wave of prosperity that emerged in World War II. In the same vein, 40 years ago just about any bankruptcy judge would have looked on an "assigned claim" as some kind of monster.
Times have changed. Now everybody's an arbitrageur. The "vulture investors" have their conferences, their social clubs, and for all I know, their own softball team.
Stuart C. Gilson"s "Corporate Restructuring" symbolizes the sea change from the old attitude to the new. It adds the imprimatur of the Harvard Business School to the notion that vulture investing is just another way of making money. As others have noted, this isn't a work of high theory - indeed it has a kind of slapdash, direct-off-the-photocopier feel that is remarkably common in business publications. For fancy theory, you look elsewhere - in law to the likes of Douglas Baird or Lucian Arye Bebchuk; in finance to the developing lore of "real options." But the case studies are an excellent device for getting a sense of the texture and possibilities of vulture investing. It can be read with profit alongside Hilary Rosenberg's "The Vulture Investors." Ambitious students who want the full theoretical framework will match it with David G. Luenberger's "Investment Science." But Gilson's work has merit on its own as one kind of introduction to this revolution in investment thinking.
Only usefull for students.......2003-03-04
What a waiste of money.... The writer has not included any anlyses or real solutions to the cases that a provided. Unless you are a student in a class that use this book, this book gives you absolute nothing.
Good book but needs a companion text.......2003-02-18
This is a very good case book, complete with intricate case studies illustrating numerous aspects of challenges often faced in restructuring in bankruptcy. However, the book assumes a level of knowledge about M&A concepts that many readers may not have. Consequently, I would recommend using this book in conjunction with another excellent text by DePamphilis entitled Mergers and Acquisitions: Integrated Approach. There are two editions. The second edition is more complete and up to date. It also tackles some of the problems illustrated in this book.
Just a collection of old cases.......2003-01-30
This book is a complete waste of time. It is just a collection of case studies bundled together and resold. There is no analysis done. The cases are merely reprinted word for word from the original HBS cases. There are three short intros to the different sections, but once again nothing useful. Great marketing ploy, lousy book.
Corporate Restructuring: It's Not Just for Lawyers Anymore.......2002-12-05
You'd be surprised by how few business schools offer courses on bankruptcy and restructuring. I know that I was. I came to Wharton this year to teach "Advanced Corporate Finance" in the MBA program. In preliminary "due diligence," I discovered there were no finance electives on bankruptcy and restructuring. To bridge the gap, I decided to conclude my course with two modules, one on Corporate Restructuring and the other on Bankruptcy.
Material for both modules came straight from Gilson's book. Students relished the case studies. They fueled many of the most lively and engaging discussions we enjoyed all term. Students are worried about the economy. For the first time, many also sense career opportunities in the area of distressed debt. When I planned the course, I counted on both to spur interest in the modules.
What I didn't count on was how well Gilson's cases would frame virtually all other material that I covered. Key lessons resurfaced from all modules: Financial Analysis and Forecasting, Capital Structure Policy, Capital Budgeting, and Mergers and Acquisitions. In each case, revisiting the ideas in the context of bankruptcy and restructuring threw them into high relief. So much so that I was able to substitute restructuring cases for those I had intended as "comprehensive" case discussions.
As important for educators, Gilson's cases provide all necessary background information about how key legal and procedural aspects of the Bankruptcy Code influence managers' decisions. In Gilson's cases, the decisions featured are crucial to determining how to maximize value in distressed situations, as well as how to distribute it when all is said and done.
In the final analysis, aren't these *exactly* the issues that MBA courses in corporate finance should address? My students at Wharton this term sure thought so. In the spring, my two sections are also already full. I've been told the "buzz" is mostly due to Gilson's restructuring material. Hopefully, some value was created in the delivery. Nonetheless, I couldn't recommend any material more highly for anyone planning to teach a spring term corporate finance course.
Book Description
Learning to respond effectively to the increasingly diverse business environment! We all confront and respond to various forms of diversity every day. The ability to recognize and respond to diversity of all kinds is a skill needed for success in and around business organizations today. This book, now available from Waveland Press, focuses on the challenge of how individuals and organizations can address and adapt to diversity effectively, efficiently and productively. Although no text can raise and address every potential manifestation of diversity, this casebook provides a tool kit of perspectives and critical thinking skills that help develop the individual and organizational abilities needed to reap the benefits of diversity. It also offers a series of case examples wherein the reader can begin to practice the application of these perspectives and skills. Finally, it offers an approach to self-assessment regarding one's own individual leadership motivations and readiness around the topic of diversity. The habits of critical thought and respectful openness that readers learn from these readings and cases will prove useful--even critical--for success, not only in an increasingly diverse business environment but also in an increasingly complex and diverse world.
Book Description
Written to create a collection of teaching cases that are interesting, thought-provoking and relevant to contemporary business situations and decisions, this book advocates broadening and strengthening the management dimensions of management accounting and control courses—doing so without sacrificing essential accounting content. Challenging yet concise cases are presented in a manner that minimizes reader preparation requirements.
Topics and materials demonstrate how costs, cost analysis, and planning and performance measurement can be useful to managers in making operating and strategic decisions. This edition includes cases intended to build a foundation of basic concepts like cost behaviors, standard costing, and relevant costs. It also includes cases intended to address more comprehensive and complex issues such as activity-based thinking, balanced scorecards, transfer pricing, the use of ROI versus Residual Income to measure performance, flexible budgeting, and revenue and expense variance analysis.
For anyone in management accounting, cost accounting, strategic cost management, and/or management control systems professions.
Customer Reviews:
Horrible book, errors galore.......2005-03-17
This is the worst textbook I've ever come across. Tons of grammatical errors and inconsistencies with monetary units, such as using British pounds and Dollar signs intermixed when they shouldn't be. Basic math skills seem to be lacking from the authors because many of the numbers don't add up. This is totally inexcusable for an accounting-based text. No website for the errata either. Avoid at all costs.
Book Description
Management Control Systems 11/e builds on strengths from prior editions by offering a rich diversity of cases balanced with current material. The primary market for Management Control Systems is an MBA level elective in control systems. The text may also be appropriate for advanced managerial accounting courses and/or MBA-level cost accounting courses with an emphasis on management control.
Management Control Systems 11/e is organized to develop insights and analytical skills related to how managers go about designing, implementing, and using planning and control systems to implement strategies.
Customer Reviews:
Definitely buy it!!.......2006-11-03
A great book, best thing i loved about it were the case studies...it has around atleast three cases for each chapter (and full length cases like 2-8 pages, not those single problem 1 paragraph cases). Learn soooo much more by the cases cuz they emphasize the decisions taken by the controller and the criteria used to choose among alternatives. If you got a good facillatator to guide discussion, you can get seriously engaged in the case study, especially if there are others with counter views...get the book, or you can also get one of the older editions and a used one is real cheap, not that much changes bw the editions, ive got the latest 12th edition, a 10th edition and also an Indian edition by Tata McGrawhill.
Satisfied.......2005-09-16
I was very pleased with the condition of this book. It was like new condition. The book was recieved in a timely manner. I would purchase from this seller again.
This is what you need!.......2002-10-21
Great book. Clear and helpful. If you want to learn about control systems and business management control, this is the book you need.
from Chile.......2000-02-24
Es un excelente texto de apoyo para la docencia. Tanto mis alumnos como yo lo hemos utilizado. Es importante el aporte de los autores con los casos de estudio que entregan en cada capitulo, que permite en tender y reforzar los conceptos vertidos en el mismo
Excellent!.......1999-09-07
A straight-forward no-nonsense approach backed by the right mix of cases. Expensive but worth every penny.
Customer Reviews:
Easy to grasp and yet informative.......2000-06-19
This textbook ties everything together very well and in a proper sequence which makes it easy for the reader to understand. Graphical approac made the linkage even more easier and understandable. The cases were quite good too and aid students in applying the concept. Certainly a suitable book for anyone who wants to see how management accounting takes place in an organization .
Book Description
Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.
Book Description
Real-world help for companies combating fraud – from major management fraud to fraudulent financial reporting
From the author’s more than thirty years of corporate auditing experience, Corporate Fraud features scores of useful case studies that illustrate the principles of numerous types of fraud and how to avoid them in your business.
A must-have for all auditors, controllers, CFOs, and business managers, Corporate Fraud offers broad coverage of:
- The most common and damaging types of fraud in today’s business environment
- The many facets of fraud, including management fraud, corporate governance, and top-level forensics issues, as well as financial statement fraud and the interconnected nature of each
- Corruption: bribery, including contracting, subcontracting, and leasing; and outsourcing
- Misappropriation: vendor billings, skimming, and diverted receipts
- Fraud for the organization: money laundering, price fixing, and fraud in the international arena
Order your copy today!
Download Description
This book describes the many forms management fraud can take in any organization and includes case studies in each chapter to illustrate real-world examples. Almost all of the cases are based on actual cases the author investigated in over thirty years of professional auditing. Through the cases and the descriptions of the different characteristics of fraud, the author provides a rich understanding of this growing problem.
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- Strategic Supply Chain Management
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- Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model
- Supply Chain Management (3rd Edition)
Books Index
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General
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On Deadline: Managing Media Relations
Public Relations Writing: Form and Style (with InfoTrac®)
Strategic Planning for Public Relations
Public Relations Cases
Public Relations: Strategies and Tactics (8th Edition)
