Book Description
This new book provides a unified, in-depth, readable introduction to the multipredictor regression methods most widely used in biostatistics: linear models for continuous outcomes, logistic models for binary outcomes, the Cox model for right-censored survival times, repeated-measures models for longitudinal and hierarchical outcomes, and generalized linear models for counts and other outcomes.
Treating these topics together takes advantage of all they have in common. The authors point out the many-shared elements in the methods they present for selecting, estimating, checking, and interpreting each of these models. They also show that these regression methods deal with confounding, mediation, and interaction of causal effects in essentially the same way.
The examples, analyzed using Stata, are drawn from the biomedical context but generalize to other areas of application. While a first course in statistics is assumed, a chapter reviewing basic statistical methods is included. Some advanced topics are covered but the presentation remains intuitive. A brief introduction to regression analysis of complex surveys and notes for further reading are provided. For many students and researchers learning to use these methods, this one book may be all they need to conduct and interpret multipredictor regression analyses.
The authors are on the faculty in the Division of Biostatistics, Department of Epidemiology and Biostatistics, University of California, San Francisco, and are authors or co-authors of more than 200 methodological as well as applied papers in the biological and biomedical sciences. The senior author, Charles E. McCulloch, is head of the Division and author of Generalized Linear Mixed Models (2003), Generalized, Linear, and Mixed Models (2000), and Variance Components (1992).
From the reviews:
"This book provides a unified introduction to the regression methods listed in the title...The methods are well illustrated by data drawn from medical studies...A real strength of this book is the careful discussion of issues common to all of the multipredictor methods covered."
Journal of Biopharmaceutical Statistics, 2005
"This book is not just for biostatisticians. It is, in fact, a very good, and relatively nonmathematical, overview of multipredictor regression models. Although the examples are biologically oriented, they are generally easy to understand and follow...I heartily recommend the book"
Technometrics, February 2006
"Overall, the text provides an overview of regression methods that is particularly strong in its breadth of coverage and emphasis on insight in place of mathematical detail. As intended, this well-unified approach should appeal to students who learn conceptually and verbally."
Journal of the American Statistical Association, March 2006
Customer Reviews:
very good book, compact but comprehensive.......2007-05-12
This book covers a wide range of topics in Biostatistics, in a comprehensive, but not overwhelming way. In my opinion this book has the potential of being useful to a broad audience, from Statisticians to other professionals who do health related research.
Excellent book ..........2007-01-09
A very specific book, with a lot of details for a statistitian
Book Description
Logistics management is increasingly being seen as a source of competitive strength. Its effective use provides potential for cost reduction and the opportunity for increasing market share. The second edition discusses the role of logistics in achieving corporate and financial goals. Updated and expanded with more checklists, more short cases and executive summaries, this is an invaluable guide for all logistics and distribution managers.
Customer Reviews:
Boring book.......2007-06-10
Keeps repeating the same things over and over using different words. Very boring and nothing new to learn.
Modern logistics - an executive summary.......2007-02-08
After reading various textbooks on logistics, quantitative analysis and strategy, this book was very refreshing, in large part from the fact that it is a short and non-technical book. The title of my review says it all, this book is summary for busy people wanting to get som insights into what is going on in logistics and organizational theory . I got through the book in two readings, which is a very valuable aspect for busy people.
Still, despite being brief, it touches on most important aspects, and points you to further areas of importance if what you read here makes you want to change things in your organization.
So: Not technical, easy read, 4 stars instead of 5 because it is too brief to be truly useful for those that actually want to learn the subject-matter.
PS: The printing I recieved was a defect, pages 247 to 278 missing (Replaced by duplicate pages 215-246), ust watch out for that.
Excellent Advanced SCM Book - Repost.......2007-01-05
This is a wonderful book and introduces the practioner to some of the frontiers of strategically driven service response logistics. In other words how to design, deploy and organize integrated SCM for corporate strategic reasons, not just for functional cost control. Probably one of three key books for understanding the frontiers and highly recommended.
Key is the process, customer value and system integration perspectives threaded throughout but particularly in the last several chapters. The chaper on service response logistics is worth the price of the book.
As a practioner dealing with advanced SCM I found this very worthwhile and found myself wishing I'd written it. If you are relatively new to the field you need a decent baseline grounding and Stock & Lambert's book on 'Strateigc Logistics' is a perfect complement. To move slightly higher up the food chain get the recent compilation of HBR articles called 'Managing the Value Chain'. Together the three make a perfect bookshelf set for any practioner, student or corporate executive who needs to understand what integrated logistics, SCM or the future of e-business might be doing to your career or your firm's competitive prospects !
Easy to read, theorethically strong and practical enough.......2006-03-03
After reading many books about logistics and supply chain issues, this third edition adds value to the field.
The author confirms his visionary approach and provides new thinking on supply chain risk and resilience. Not only agility is now more elaborated and explained as an important logistics strategy together with leaness, but also, hybrid strategies are proposed and practical cases are developed.
As always, the author ends with a view to the future and introduce the readers in the ever challenging thoughs of business transformations.
I Need It Yesterday .......2005-06-12
At first glance this is a book that is going to scare off the vast number of readers. Unless you are in this field or this is part of your daily job, why would you read this book. I submit that most managers today need to have a basic understanding of this process, which is why I read this book. Overall I came to the book with no real understanding of the topic nor had I ever read a book along these lines before. I found the book to be a nice and understandable overview of the topic. I did find it to be a bit more detailed then I was looking for, but I understand that the book was not necessarily meant for a reader such as myself.
I think what interested me most was that I used to think of this topic as just a line of trucks coming into the plant so to speak. The book brings out that supply chains are really complex networks with many moving parts. Due to the increased out sourcing and off shoring, the complexity of these chains has grown. With this complexity comes even more of a need for pro-active coordination within the network. This is the reason the book and concepts are important. Overall I enjoyed the book. Sure it had more detail then I wanted, but I assume that a seasoned professional in this line of work needs that detail. I also found the book to be, at times, a bit dry, but I attribute this to my lack of real depth in the area. If you are looking for something in this subject I think this is a good starting point.
Book Description
From the reviews of the First Edition.
"An interesting, useful, and well-written book on logistic regression models . . . Hosmer and Lemeshow have used very little mathematics, have presented difficult concepts heuristically and through illustrative examples, and have included references."
âChoice
"Well written, clearly organized, and comprehensive . . . the authors carefully walk the reader through the estimation of interpretation of coefficients from a wide variety of logistic regression models . . . their careful explication of the quantitative re-expression of coefficients from these various models is excellent."
âContemporary Sociology
"An extremely well-written book that will certainly prove an invaluable acquisition to the practicing statistician who finds other literature on analysis of discrete data hard to follow or heavily theoretical."
âThe Statistician
In this revised and updated edition of their popular book, David Hosmer and Stanley Lemeshow continue to provide an amazingly accessible introduction to the logistic regression model while incorporating advances of the last decade, including a variety of software packages for the analysis of data sets. Hosmer and Lemeshow extend the discussion from biostatistics and epidemiology to cutting-edge applications in data mining and machine learning, guiding readers step-by-step through the use of modeling techniques for dichotomous data in diverse fields. Ample new topics and expanded discussions of existing material are accompanied by a wealth of real-world examples-with extensive data sets available over the Internet.
Download Description
From the reviews of the First Edition. "An interesting, useful, and well-written book on logistic regression models . . . Hosmer and Lemeshow have used very little mathematics, have presented difficult concepts heuristically and through illustrative examples, and have included references." --Choice "Well written, clearly organized, and comprehensive . . . the authors carefully walk the reader through the estimation of interpretation of coefficients from a wide variety of logistic regression models . . . their careful explication of the quantitative re-expression of coefficients from these various models is excellent." --Contemporary Sociology "An extremely well-written book that will certainly prove an invaluable acquisition to the practicing statistician who finds other literature on analysis of discrete data hard to follow or heavily theoretical." --The Statistician In this revised and updated edition of their popular book, David Hosmer and Stanley Lemeshow continue to provide an amazingly accessible introduction to the logistic regression model while incorporating advances of the last decade, including a variety of software packages for the analysis of data sets. Hosmer and Lemeshow extend the discussion from biostatistics and epidemiology to cutting-edge applications in data mining and machine learning, guiding readers step-by-step through the use of modeling techniques for dichotomous data in diverse fields. Ample new topics and expanded discussions of existing material are accompanied by a wealth of real-world examples-with extensive data sets available over the Internet.
Customer Reviews:
read this before going for it.......2007-04-24
Logistic regression has taken a new life after new vision has developed all over the world to have efficent and effective risk management system. Since this topic is new for lot of people, this guide goes an extra mile to make people understand and practice the concepts in social sciences using SAS, STAT and / or SPSS. Must buy if you really want to taste the benefit of logistic regression. The guide explains the concepts and soloutions to the bestseller. Once again good book, but not to be read from cover to cover rather on need basis when encounter any problem.
Advanced practical cookbook.......2006-11-06
This text was intended to give practical, procedural, authoritative advice to practitioners on how to build models using logistic regression. It is not an introductory text. It is so concise that just about every sentence has a point to note. The reader should have some prior exposure to logistic regression and be fairly expert in modern linear regression model building using standard software, such as SAS, SPSS, STRATA or BMD.
Excellent book for learning logistic regression details.......2006-01-31
I found this book to be an excellent account of logistic regression techniques. It was clear and used a minimum of mathematical detail , focusing instead on the understanding of the concepts presented. There were two small problems that I found with this book: (1) The subsections of the text were not adequately identified which made finding specific things occasionally difficult. (2) The mathematical notation was often different than other references that I own. Overall, a highly recommended purchase.
update of very well written and popular text.......2001-06-02
Hosmer and Lemeshow point to the massive growth in applications of logistic regression over a ten year period from the time of publication of the first edition of their text. They found over 1000 articles that used logistic regression during that time frame. There also have been many software advances that make it easier to apply logistic regression. The authors do their computing mostly in STATA. But they also acquaint the reader with many other useful standard packages for applying logistic regression. They also provide a web site from the publisher where data sets can be found.
New topics include the use of exact methods in logistic regression, logistic models for multinomial, ordinal and multiple response data. Also included is the use of logistic regression in the analysis of complex survey sampling data and for the modeling of matched studies.
The book is intended for a graduate course in logistic regression requiring the student to be familiar with linear regression and contingency tables. Similar in spirit and objectives to the first edition, this text also maintains the clarity of thought and presentation that these authors have a history of providing.
This is an important update to the first edition and is worth having on the bookshelf in any biostatistics library. I have my own personal copy and I think many others would also benefit by having it as a reference.
Should suit the needs of most, especially analysts.......2000-10-15
This is an excellent beginning and intermediate text on logistic regression analysis. Avoids the thorny details, but provides a wealth of references for those who are interested.
Anyone who is serious about doing logistic regression analysis should have this book.
Book Description
For advanced undergraduate and MBA courses in Supply Chain Management.
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the tools and techniques for supply chain analysis. Every chapter gives suggestions that managers can use in practice and all methodologies are illustrated with an application in Excel. Fully updated material keeps the book on the forefront of supply chain management.
Distribution networks (Chapter 4); Sourcing (Chapter 13), discusses different sourcing activities including supplier assessment, supplier contracts, design collaboration, and procurement; Price and revenue management (Chapter 15); Early coverage of designing the supply chain network—after developing a strategic framework, readers can discuss supply chain network design in Chapters 5 and 6 and then move on to demand, supply, inventory, and transportation planning; Information Technology in the Supply Chain (Chapter 17).
For business professionals managing the supply chain.
Customer Reviews:
A good solid supply chain basics book.......2006-05-23
We use this book for supply chain training to new entrants at our firm. It is quite a good supply chain basics book - covering the topic in all its breadth. the coverage is perhaps a slightly less strategic and more technical than our needs - but that is understandable given the background of one of the authors. However, to be fair, it is the best book that we have found on supply chain management to get the people up to speed on the basics.
Price too high.......2004-08-25
What I got was a second Indian Reprint, it costs around $4 in India, but I had to pay around $35 (shippment not inlcuded in this amount)! What an arbitrage!
Good reference material for practitioners.......2003-02-17
I found this book to be a great source of reference for managers. It is not really a good teaching source, as I thought it already starts with a fair amount of assumed previous knowledge and jargon.
The sections that are most well developed are the ones on inventory management and transportation logistics, where I found examples that were directly applicable to situations I encountered in a retail environment. The portion on forecasting was not as useful, and the part on e-business seemed somewhat contrived. Overall, this is the best reference I have found that does not require a heavy amount of mathematical familiarity.
Excellent book overall but..........2003-01-08
I refered and used this book in 2 grad level courses. The first was a business school course on SCM (with an above average quantitative focus for a B-school course) and again for a fully quatitative SC Engineering course. While I was initially very impressed with the book, using this over 2 semesters has raised a few gripes.
For the qualitative issues on SCM {make no mistake, these 'fluff' aspects are very important} there is no other equal. Chopra and Meindl do an outstanding and comprehensive job. They also bring out the importance of using scientific, quantitative techniques for SCM. This however is where my gripes start.
Having brought out the importance of quantitative tools for use in SCM, they do only a moderate job on explaining these tools. For example, the chapter on forecasting (only the most simple and commonly used models are explained) is unnnecessarily complex and confusing. The topics covered are adequete but need revision. Treatment of inventory management also could be more detailed and better explained.
This is an excellent book but for more comprehensive learning (if you want an understanding of the quantitative aspects too), I think this book needs supplementing (say with course notes) or another book like "Modeling the Supply Chain" by Shapiro.
Peter Meindl - The Godfather of modern supply chain mgt.......2001-11-27
Written by one of the leading minds in the field, Peter Meindl of I2 technologies has a lot to teach. This is an excellent text and as a fellow Dallas/Ft. Worth resident, I would enjoy meeting him. If you are an MBA student with a concentration in Operations Management, this text should be required.
Meindl, a management team member of I2, has helped develop I2 into the undisputed champion in enterprise software. While SAP may have the market share with their archaic DOS based application, I2 has windows functionality and everything that matters. They have raised the bar with their supply chain knowledge, leading solutions, and collaborative knowledge in supply chain strategy. This text will give you a big step forward in becoming a Supply Chain leader.
Average customer rating:
- Great for the in dept look at a well run warehouse.
- This is a must....
- Great warehousing and material handling book
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Warehouse Distribution and Operations Handbook (McGraw-Hill Handbooks)
David E. Mulcahy
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World-Class Warehousing and Material Handling
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Excellence in Warehouse Management: How to Minimise Costs and Maximise Value
ASIN: 0070440026 |
Book Description
The Handbook provides a step-by-step approach to reducing operating costs, enhancing inventory control, increasing profits, improving customer satisfaction, and controlling assets. In addition, the book fully examines and evaluates the array of practices, methods, equipment applications, and current technology that contribute to the effective operation of any type of warehouse--including industrial, mail order, and retail facilities. Whether remodeling an existing facility or building a new one, readers of Warehouse Distribution and Operations Handbook will explore a broad range of topics, including: logistical and strategic considerations affecting operating costs and customer service; layout and product flow options that affect productivity and handling costs; estimating costs, writing specifications, reviewing bids, and administering contracts; loss prevention, maintenance, and sanitation functions; employee standards, productivity programs, and annual expense budgets. In addition, the Handbook provides comprehensive information on carton handling. . .vertical and horizontal materials-handling systems. . .inventory control. . .site selection. . .private, public, and contract warehousing. . .receiving and shipping. . .stackables and unstackables. . .automated systems. . .and more.
Customer Reviews:
Great for the in dept look at a well run warehouse........2007-09-23
Great for the in dept look at a well run warehouse. Has all the details to help you start or clean-up an operation and help it run like a well oiled machine.
This is a must...........2006-10-30
This book is a must for ANY professional working in the finished-goods/products Fulfillment/Distribution world. If your work and responsibilities span anywhere within a FC/DC, you should pick up this book. For less than one hundred bucks, you get one of the best written, concise handbooks I have ever encountered.
It's very important to note that this is not just a dictionary-like handbook, but rather a book that is actually easily readble and enjoyable. It is not for novices, but for anyone with some level of experience, the book comes to life and will help you build depth.
I work for a major e-retailer that disbributes products to end customers. Having worked many years here and picking up most of the know-how from experience alone, I am now questioning why our learning dept doesn't have the insight to make this book a "required" manual for all when we first started. It is excellent and provides great explanations and applications .
Buy it. If I ran a DC/FC, this is a must read for all my mgrs and jr mgrs.
Great warehousing and material handling book.......2003-05-03
This is the best book I've ever found on material handling and warehouse storage. Though a little pricey, this book has content that makes it well worth the cost. Extensive detail on material handling and storage equipment. Also has separate chapters dedicated to small item warehouses, case-pick warehouses, and pallet warehouses.
Anyone designing a new warehouse or redesigning an existing one should read this book.
Book Description
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.
Book Description
An authoritative exploration of logistics management within the engineering design and development process, this book concentrates on the design, sustaining maintenance and support of systems.
The volume provides complete coverage of reliability, maintainability, and availability measures, the measures of logistics and system support, the system engineering process, logistics and supportability analysis, system design and development, the production/construction phase, utilization, sustaining support and retirement phases, and logistics management.
For those interested in logistics engineering and management.
Customer Reviews:
What you pay is what you get.......2007-05-08
You get what you pay. Good overview of the major topics and the opportunity to evolve from that. See other books by the same writer.
Book Description
Agile, strategic supply chain management is a key competitive necessity in today’s no-room-for-error business arena. And few organizations have acquired more knowledge—and demonstrated better results—than the team at global management consultancy Pittiglio, Rabin, Todd, and McGrath (PRTM). In the breakthrough reference Strategic Supply Chain Management, two of PRTM’s leading consultants in this practice explain everything that corporate decision-makers need to know to create value and competitive advantage from their supply chains.
Customer Reviews:
Good Content, could have been written better.......2007-01-07
The authors show good command over the subject. There are several key aspects mentioned in the book which are not obvious to everyone. The authors stumble on getting the right message out. In short, it's a very long book to cover a small subject.
Only just okay.......2005-05-26
This book has a lot of stuff in it. It's got a good overview of how to look at your supply chain starting with the supplier of your supplier, and going through to the customer of your customer.
It's got a lot of real world examples, and each of the six chapters ends in a 10-page real world case study of a large corporation.
However, I just couldn't get into it, even though I read it cover to cover. This was a hard book to trudge through, probably because of its very narrow target audience.
This book is written to the level of Senior Vice President of International Operations at a $800+ million company. It's at a pretty high level and maybe that's why it was so hard to read.
With only a few minor modifications, this book could be called: "World Class Marketing" or "Quality Improvement: New Directions." It's technically about Supply Chain Management, but it's at such a very high level.
The Best SCM Literature EVER!!.......2005-04-18
Finally, a book that explains supply chain strategy WITHOUT THE HYPE AND BUZZ WORDS!! The authors were right...this book should've been written years ago coz it will definitely enlighten those trying to unravel the intricacies in crafting a supply chain strategy. This book emphasizes the vital link between business objectives and supply chain strategy. The 5 core principles and its practical applications are discussed opposite real life examples of world class companies like Eli Lilly, Autoliv and the DoD, "the largest supply chain in the world." The frequent reference to the SCOR Model in the book only emphasize the power of the model in crafting and executing the 5 core principles the authors talk about. DON'T LEAVE FOR THE OFFICE WITHOUT THIS!!
good examples.......2005-01-08
Shoshanah Cohen gave a supply chain strategy workshop at a conference I attended and I received a copy of the book after the workshop. The book has a lot of good examples of what real companies are doing and I have been able to use some of the ideas in my own work. It is an easy read.
A practical view of supply chain management.......2004-12-07
Finally, a book that approaches supply chain management from the perspective that it is an integral part of a well-formed business strategy. By using solid examples, the authors illustrate how businesses can use strategic supply chain management to drive competitive advantage. In addition, the authors outline a practical framework to better manage the supply chain.
I recommend this book for supply chain professionals looking for a way to simply and effectively illustrate the competitive power of supply chain management. This book is also a must read for the non-supply chain executive looking for a way to tap into the power of supply chain management.
Average customer rating:
- For use by "the initiated"
- A Good Introduction
- I am yet to receive this book
- Excellent Oracle reference tool
- Good Book for the beginners
|
Oracle E-Business Suite Manufacturing & Supply Chain Management
Bastin Gerald ,
Nigel King , and
Dan Natchek
Manufacturer: McGraw-Hill Osborne Media
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Installing, Upgrading and Maintaining Oracle Applications 11i (or, When Old Dogs Herd Cats - Release 11i Care and Feeding)
ASIN: 0072133791 |
Book Description
Implement Oracle's Internet-based Manufacturing and Supply Chain Management products using this Oracle authorized resource. This comprehensive guide explains how to implement the planning, engineering, pricing, order fulfillment, and inventory management components of Oracle Manufacturing and Supply Chain--and develop and deliver goods and services faster, cheaper, and more efficiently than your competitors.
Customer Reviews:
For use by "the initiated".......2007-02-18
While Gerald & Co's book may look like a good introduction to Oracle's manufacturing & supply chain management modules, it will make little sense to those who have never used the system or don't have access to it. Because I had three years of hands-on experience with Oracle's E-Business Suite, the book is useful and I'm giving it a 3-star rating.
Things that Gerald & Co. could have done better: more illustrations of what they write about. There are many "bells and whistles" in the software, but the book doesn't have enough "screen shots" to show you where they're located on an Oracle "form." I'm not satisfied with the case study, which they have placed in chapter 22. There are no screen shots there either.
Gerald & Co. are assuming you can navigate and know a lot of the Oracle lingo. If you are new to this, don't expect to learn it from this book. The audiences for the book are intermediate and advanced users.
One could also regard this as a reference book. Use it to answer problems you encounter while using the product or better understand what's going on. In this context, I'd rate it 3 stars, too.
A Good Introduction.......2006-11-03
This book is for users of Oracle Manufacturing and has the end-user in mind Definately not for the the technical minded, site specific Installs and for those who are used to Technical Reference manuals
I am yet to receive this book.......2006-02-01
The tentative date of receipt is 27th Jan 2006 but to i haven't received the book as of today.
Pls send same asap
Arul
Excellent Oracle reference tool.......2005-10-17
I was part of the Oracle implementation team at our company, and I have found this book to be a useful tool for myself in the year since implementation as we continue to explore new functionalities. It is also a useful tool for the application users to learn how Oracle works. In fact, I not only purchased this book for myself, but I have purchased copies for several other people in the company. I refer to it all the time.
Good Book for the beginners.......2005-08-24
This book is very useful for the beginners as well those who want to brush up their knowledge on oracle applications release 11i.
Mostly it covers all Manufacturing & Distribution modules. Financial modules are not covered in this book. I was planning to buy a book and searching for it and finally ended up in buying a very useful book.
Main drawback is not much of screen captures displayed. So if you want to better understand you have to read it by sitting in front of applications screen and switching the forms as you read.
Overall the book is worth having it.
Book Description
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market--channel stewardship--that simultaneously addresses customers' best interests and drives profits for all channel partners. In Transforming Your Go-to-Market Strategy, Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line.
Customer Reviews:
MUST READ to manage distribution & product launch.......2007-05-28
The downside of this book is no color inside and that the Channel Stewardship concept in the book reveals so many opportunities for you in your business, you ask yourself - where do I begin to apply this & take advantage?
Also, the opportunity can be so big - that some readers may be intimidated. It can take years to move a company to implement Channel Stewardship fully - possibly a major change in mind-set.
Great use of multiple industry examples & action orientation / sequence of the chapters ! Your favorite chapter depends on where you & your company are now. For example, favorite chapter for me was #3 'Building & Editing the Value Chain'.
This book is a must read for business managers of products or services or retail. After reading the first 3 chapters, I ordered 10 more copies to give to key associates and started to organize workshops to implement some of the concepts as Global Head of Distribution in my company [Fortune 100].
A "must-read" for professional distributors and owners of businesses large and small.......2006-08-08
V. Kasturi Rangan (Malcolm P. McNair Professor of Marketing, Harvard Business School) presents Transforming Your Go-To-Market Strategy: The Three Disciplines of Channel Management, a guide to improving the distribution systems of one's company. Focusing on three core techniques - mapping industry channels, building and reshaping channels for optimum customer service, and aligning one's channel value chain - Transforming Your Go-To-Market Strategy presents the tools to turn around poor distribution and increase both sales and profits. A "must-read" for professional distributors and owners of businesses large and small.
Thoughtful book on channel strategy.......2006-06-27
I really enjoyed this book by Harvard Business School professor Kash Rangan. The authors advocate a disciplined approach to channel strategy that could generate superior returns in almost any industry. In my experience, most manufacturers neither develop careful channel maps nor do they assign executives senior enough to make significant channel resource commitments. As a result, the returns to channel stewardship should be available for any company willing to invest the time and effort.
A major strength of this book is the detailed examples provided in each chapter. Most business books simply provide very short case studies that always leave me wondering what really happened. Here, Rangan and Bell combine company stories with market data. Some of the examples are a bit dated, but that has the advantage of allowing the authors to describe the actual outcomes. The examples include both retail (B2C) and business-to-business channels, showing the strength of channels thinking. They even provide fresh insights into overdone examples such as Dell and Wal-Mart.
The only shortcoming is an over reliance on box-and-arrow diagrams. These are helpful when showing product and information flows within a channel system, but much less interesting when simply summarizing points made in the text.
I highly recommend this book to anyone with channel management responsibilities. This dense and challenging book will reward careful study.
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