Customer Reviews:
All you need to know about the booze business.......2001-02-03
Unlike other books that approach the bar business from the liquor companies perspective, this book provides a clear step by step approach to manageing a bar. A primer is provided on the language of the business, wines are explained in language you can understand and each chapter has thoughtful questions that help a student understand the material. I heartily recomend this book.
Beverage Service World.......2001-02-03
This book is very informative about all aspects of the bar business. It is a must have for bar managers, bartenders and bar owners. I highly recommend it!
Book Description
"I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity."
So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. The Sign of the Burger examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over.
While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the—hopeful—arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world.
Customer Reviews:
full of incomprehensible jargon, inaccuracies, & arrogance.......2005-03-07
This book exemplifies why I tend to stay away from "critical studies" (or whatever academic current this represents). Written by a professor in an obscure vocabulary that reeks of self-appointed elitism, it develops a convoluted argument against McDonald's as a cultural force that is subverting the polticial process in America and even the world. He claims that a burger is not just a burger, but instead eating one is a political act and even a religious ritual without offering anything in support of such claims except his weird academic discipline.
While I find much of value in such radical critiques as No Logo or Fast Food Nation, which in spite of their excesses explore very worthy questions, this book is simply off the deep end. Even worse, though the author claims he has done field research in conversations with people queueing at McDonald's, the book is really pure academic indulgence in the form of an incestuous group that reads and supports eachothers' writing - and perpetuates a common vacabulary.
These views are so outrageously silly and incoherent that it is hard to believe someone can make a living by writing - and teaching - about it. For example, he argues that in enticing kids into the McDo world, the company is decisively damaging the child-parent relationship because kids will nag their parents to get burgers. Well, my kids do, but we set limits on them anyway - once a week or less - and they forget about it immediately. What is the big deal about that?
Moreover, the author is baffled that the people he interviews in line get angry when he implies they don't get the dangerous "politics" behind the act of getting a burger, ie support of a global capitalist system, etc etc. Gosh, maybe they are just in a hurry and don't want to listen to the weird trip that some high-fallutin intellectual tries to impose in them. Why, I wonder, can't a person just like the burgers without becoming a sop to "hegemonistic" big capital? Afterall, the ultimate consumer control is just deciding not to buy them - and lots of us do so. Whether he likes it or not, that option exists.
I wish I could say that I learned something useful from this book, but I didn't. Instead, I waded through such phrases as: "When consumers are in hermeneutic freefall, they are set up for advertisers poised to insert corporate consumption values into the vacuum left by the dissolution of previous beliefs." If this guy is trying to connect to the public, he's got a LONG way to go.
If I could put his argument in a nutshell, it is that McDonald's is both a ("modernist") corporation that seeks operational efficiency with ruthless rationality and a ("post-modernist") manufacturer of culture that speaks to our unconscious needs. In a confusing age ("hyperreality"), he argues, the company strives to be a place of stability and value for customers that fills an existential gap in their lives. By extension, he claims, just going there co-opts us all into its "hegeomonistic ideology" of global capitalism and hence is inherently political. This is strong stuff with a ton of questionable assumptions built in.
The author never, so far as I can tell, approached anyone inside of McDonald's - the supposed evil cabal that is seeking to dominate the world through the insidious exploitation of our children - preferring instead to create the most ridiculous of caricatures. For example, he claims that McDo's early managers were supposed to be uniform anti-intellectual automatons, that Ronald McDonald is actually a reflection of Ray Kroc's right-wing ideology, etc. This type of analysis is not only inaccurate - Kroc preferred diversity of opinion and cultivated it - but it is about as sophisticated as a maoist comic book.
The factual inaccuracies are also legion, such as the author's claim that Kroc hired only men as managers - one of his key executives from the beginning was a woman - or even the date that Kroc gained complete control. While these are details, they signal a sloppiness with how he deals with the company that should make the careful reader suspicious.
At the heart of all of this, in my view, Kincheloe confuses riding the wave of economic forces with the underlieing causes of socio-economic transformation. McDo rode the wave of suburbanization and the development of industrial-style fast food - it didn't invent the wave, yet it exploited it better than did the other fast food chains. It does have an impact on our culture, to be sure, but I don't think its influence is much larger than deciding to buy a burger once a week or once a day. Furthermore, there is an unproven assumption that once set in childhood, eating patterns will never change. Again, this pathetically exagerates the impact of the company: I used to eat a burger a day, and now I don't. I bet there are a lot of people like me - our tastes evolve. Duh.
However, what the author totally misses, in my opinion, is that McDo is in fact a relatively responsive corporation that is learning to listen to its critics. It is beginning to work with some NGOs and corporate watchdogs, and will evolve. Sure, a lot of it may be enlightened self interest, but would it be better if the company ignored its critics? I think that how McDo responds to situations is more than just cynical ploys to fend off lawsuits, though I suspect that that opinion is too nuanced for those who want simple enemies. THere are people who care in the company - it is not a monolith of greedy exploiters of children as Kincheloe would have us belive, but a living institution that can strive to change for the better. Why should we not take the company at its word, that is, look at what it says it is trying to do and then make it live up to those ideals? While many would regard this as naively optimistic, the only thing I have to say is that as a reporter I have observed that such corporations do exist and I believe that McDonald's is striving to be one of them. That doesn't mean these companies always do the right thing and that things shouldn't be better, but there are smart people in them who want to and are working within the system to change them - they can be allies to corporate critics, if we choose to work with them rather than automatically against them.
So, I would not recommend this book. Look elsewhere for useful critiques of capitalism and burger empires. THere are many books far more worthy of thoughtful examination.
The best book in cultural studies and labor.......2002-05-11
This book is a refreshing break from the self-indulgent prattle of cultural studies. Taking an autobiographical theme, blending it with a bricolage of good research, the author looks at the power behind the McDonald's corporation. Examining the hegemonic implications of McDonald's, Kincheloe never ceases to entertain, teach, and create the best page-turner of the year--read this book if you are interested in consumer colonialism.
Average customer rating:
- Poorly written brochure
- Lifestyle Magazine
- Too much rah rah, not enough facts
- Good Pieces Between Shameless Self Promotion
- Not worth the "dough"
|
Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Kirk Kazanjian , and
Amy Joyner
Manufacturer: Wiley
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ASIN: 0471432091 |
Book Description
Praise for Making Dough
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
Download Description
The story behind America's favorite doughnut company and its astounding rise to the top
Mention Krispy Kreme and people start licking their lips. Almost everyone has either tasted the company's products or heard about the "secret" recipes involved in making the doughnuts. Making Dough tells the amazing story of Krispy Kreme doughnuts, and reveals the twelve secrets of the company's incredible success. The book traces the history of Krispy Kreme from its inception in 1937 to its present status as an international icon. Filled with interesting anecdotes and fascinating facts, Making Dough tells the compelling true story of a company that has managed to maintain a wholesome, small town image, while achieving phenomenal success through carefully chosen business strategies and alliances. Through interviews with Krispy Kreme executives, franchise owners, employees, and even diehard fans, readers will go behind the counter to learn how a mixture of customer loyalty, high product standards, technological advancements, and community involvement has become a winning business recipe for this popular company.
Kirk Kazanjian (Mountain View, CA) is the author of more than fifteen business and personal finance books. A former award-winning television news anchor and reporter, he appears regularly on CNBC, CNN, and Bloomberg TV, and has been featured in a variety of leading publications, including USA Today, BusinessWeek, and Barron's.
Amy Joyner (Greensboro, NC) is an award-winning business reporter for the News & Record in North Carolina. She has been covering Krispy Kreme for several years, and has been eating the company's doughnuts her entire life. A former Knight Center fellow, Joyner's stories have appeared in newspapers around the country.
Customer Reviews:
Poorly written brochure.......2006-10-19
This book is poorly written, as poorly as the obviously fake positive reviews the author always contaminates Amazon with for all his books. Look at his different books and reviews and you will quickly see how ridiculous he cheats.
Lifestyle Magazine.......2004-07-30
As owner of an online Lifestyle Magazine, we are all wondering will Krispy Kreme go low-fat, low-carb, or no-sugar?
She Unlimited Magazine
sheunlimited.com
Too much rah rah, not enough facts.......2004-07-06
This thing reads like an advertising company wrote it for Krispy Kreme. I was hoping to find a bit more in depth history, and what led to the leveraged buyout from Beatrice Foods in the 80's. This book offered 3 mere pages on that. It does not talk about the competition, as far as this book appears, there is none.
Sure, the doughnuts are great. For those looking for an unbiased view of the franchise, however, keep looking. This book is nothing more than a written commercial.
Good Pieces Between Shameless Self Promotion.......2004-07-01
After finishing Trump's Art of the Deal, I moved on to Making Dough. This book is one step above go dog go and reads like a guide to why Krispy Kreme is great written and published by Krispy Kreme (I thought marketing literature was supposed to be printed on all glossy pages?).
There is little advice presented that would be easily applied to your own buisness, unless you are a KK franchise holder. This is amazingly disappointing since I love the product.
My Advice.... Go to the library and take the book out for free, buy a few gallons of gas to get to krispy kreme; Buy a dozen doughnuts; Sit and skim the book for an hour, you will still be up $5 which you can spend however you want.
Not worth the "dough".......2004-04-04
What a disappointment. Nothing new in this book. It's more of a poorly created PR campaign for the company.
Average customer rating:
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Beverage Sales and Service
Brian K. Julyan
Manufacturer: Butterworth-Heinemann
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ASIN: 0750601051 |
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Food and Beverage Management, Third Edition
Bernard Davis ,
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SALLY STONE
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Management of Food And Beverage Operations
ASIN: 0750632860 |
Book Description
The third edition of this best-selling textbook has been completely revised and the resulting changes are as a direct result of lecturers' feedback and to reflect current practice. It examines the whole spectrum of possibly the most technical and complex function in the hotel and catering industry, that of food and beverage management.
The new edition has been restructured and all chapters have been updated to reflect current practice. There are new chapters on the scope and functions of food and beverage management, managing quality, stewarding. The book begins with an examination and classification of the various sectors that constitute the catering industry and describes the role of food and beverage management in the context of overall catering operations. All the practical aspects of management are dealt with: purchasing, receiving, storing, issuing, sales promotion, food menus and beverage lists, production and service.
Food and Beverage Management provides a sound textbook for students at degree and diploma level and is designed to cover HCIMA professional qualifications.
Market leading, high quality textbook with top authors and excellent track record
Full of new examples and includes 2 new chapters as a result of lecturer feedback
Author team now includes Andrew Lockwood, experienced author and senior lecturer at the University of Surrey
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Business Aspects of Catering (Longman Hotelwork & Catering)
Douglas A. Ryan
Manufacturer: Longman
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Binding: Paperback
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Environmental Management for Hotels: A Student's Handbook
David Kirk
Manufacturer: Butterworth-Heinemann
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Binding: Paperback
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ASIN: 0750623802 |
Book Description
Environmental Management for Hotels is a textbook for hospitality students that covers the relatively new field of environmental management. The reader is guided in how to make decisions which allow hotels to obtain optimum benefits for the environment whilst not threatening their own financial viability.
Students are given an understanding of both the concepts and practical implications of environmental challenges relating to hotels. The case study material incorporated ties in theory with real life, and provides an international context. The text emphasizes supervisory issues which relate to the management of hospitality operations in ways which are sensitive to the impact on the environment. The main areas of environmental management featured are: *water *energy *the indoor environment *materials and waste.
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Food Industry Economics and Policies
Jim Burns
Manufacturer: Trafalgar Square Publishing
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ASIN: 0434901911 |
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In Search of Hospitality: Theoretical Perspectives and Debates (The Hospitality, Leisure and Tourism Series)
Manufacturer: Butterworth-Heinemann
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Binding: Hardcover
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ASIN: 0750645628 |
Book Description
'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate.
This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline.
Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.
an outstanding text in hospitality management literature, now in a paperback edition
draws together thinking and influences from a diverse range of both national and international perspectives
provocative and informative, appeals to both academics and practitioners, with contributions from leading hospitality experts.
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Labour Relations in the Global Fast-Food Industry
Tony Royle
Manufacturer: Routledge
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Binding: Library Binding
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ASIN: 0415221668 |
Book Description
This book surveys an analyzes industrial and employee relations practices, focusing on the global fast-food industry, and examines the extent to which multinational enterprises impose or adapt their employment practices upon national and supra-national systems.
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