Customer Reviews:
Best Distribution channels book around.......2006-07-05
Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.
every CEO should read this book.......2006-02-08
This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.
For me, this is the definitive text in the emerging discipline of routes to market and is of tremendous value to channels managers, marketing managers and anyone responsible for their organisation's routes to market.
In fact, never mind the marketeers, every CEO should be required to read it.
Theorical and Practical.......2003-01-09
This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great!
Great update for a seminal book (REVIEW UPDATE: March 23, 2006).......2001-03-28
Marketing Channels is a must-own for any executive who thinks strategically about the way in which customers buy their company's products.
Like the sixth edition, the seventh edition is organized around a comprehensive framework for channel strategy. Each chapter walks through a different element of the framework. This approach integrates a wide range of material while making it easy to sample just the strategic topics that are relevant to your business.
The seventh edition continues the evolution of the book toward an approach well-grounded in the real-world economics of channels. Much of the content has been carried over from the sixth edition, although the book's structure is more streamlined. A lot of superfluous and outdated material from earlier editions has finally been cleaned up.
The chapter on vertical integration has been rightly moved into the "Channel Implementation" section. This is an outstanding chapter that provides a truly unique synthesis of marketing strategy and economic reasoning.
I have only two minor quibbles. One, the book is beginning to lag behind actual management practice. For instance, the discussion of margin vs. fee payments, new to the seventh edition, receives a scant four paragraphs. Two, the chapters on channel institutions (Retailing, Wholesaling, and Logistics) should either be expanded or more closely integrated with examples in the text. In addition, the data presented in these chapters are often out-of-date, in some cases by more than ten years.
As both a channel strategy consultant and one of Erin's former students, I can personally vouch for the validity of their insights into channel strategy. You will not be disappointed by the quality and rigor of thinking in this book.
Outstanding book on marketing channel behavior........1999-02-27
In a business world that is constantly changing, it is absolutely critical to understand the function and behavior of marketing channels -- that is, the roles that manufacturers, distributors, wholesalers, retailers, and consumers play in the channel of distribution. The businesses that understand these tenets will be able to adapt to changes in the marketplace, and those who do not, will ultimately fail.
This is the 5th edition of the original book that developed the theories that explain the structure and behavior of marketing channels. There is still nothing better. For those who understand the significance of channels, it provides a clear roadmap for the analysis of changes. For those who do not, it will explain channel member behavior and illuminate recent successes due to channel management (Walmart, Dell Computer), so that you can understand how the lessons can be applied to your business.
I recommend this book to all business managers, not just to read once, but to keep in your office and refer to often through the years in order to navigate the high seas of channel change.
Product Description
eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing fieldit doesnt matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!
Customer Reviews:
Great for newbies and everyone.......2007-07-12
Cheryl Russell is articulate and specific in walking a person through the ropes of eBay from square one. She teaches how to do business, not just randomly sell (or try to sell) products. Her book covers details of recordkeeping and how to really grow a large, successful business. She methodically teaches the steps to success and helps the reader see the big picture of growing a business from scratch. Excellent resource!
Great referance for eBay Sellers.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home. also a great reference for the experienced eBayer.
Helpful for sure..........2007-05-08
...but not really anything I didn't already know, and I still consider myself to be a bit of a n00b. But the book does contain some good ideas.
If you are a complete newbie to eBay, this book could pretty much be essential.
wonderful book!!.......2007-02-22
great book! valuable resource, packed with accurate, up to date information on building a business with ebay. this is an interesting read-not at all boring. written for a newbie to ebay, but still an important tool for those with more ebay experience. worth the purchase price. this book has definitely given me important information on getting a store of my own-up and running. buy this book! shannontk
Do Yourself a Favor and Read This Book.......2007-02-09
Let me tell you why this book is important:
1. Listing fees on ebay can eat you alive if you don't pay attention.
2. Security risks are high on ebay,as its success has brought every low-life in the world into its realm.
3. If you want to make a bunch of money buying and selling goods, ebay is a place to do it.
That said, I believe this book provides as good of an overview of the ebay business as any.
You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Customer Reviews:
Excellent for Retail.......2005-01-05
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.
A full coverage of all major retailing topics.......1997-03-10
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts
Book Description
This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
Customer Reviews:
Sad.......2001-05-21
If this book really does cost what it says it does, then the editorial review is less than useless. It's sad. Hey, I understand your stock prices are dropping, but don't start loosing the quality.
quest.......1999-04-13
IS THIS PRICE RIGHT? IKNOW A FRIEND WHO PURCHAED ONE LESS THAN I EXPECTED. AM I WRONG?
Book Description
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.
If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:
- Who wants to be her own boss
- Considering a career in retailing
- Who loves working with people
- Thinking about opening their own business
- Who loves to sell
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more:
- Branding your business
- Identifying and targeting your ideal customer
- Developing a marketing plan
- Pricing your merchandise
- Fulfilling legal and financial responsibilities
- Getting the word out
- Choosing the right media to advertise in
- Setting up and running a sale
- Fundamentals of accounting and financial statements
The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.
Customer Reviews:
Retail Business Kit for Dummies.......2007-08-04
I recently opened a small shop in an antiques mall and found this book to be quite helpful. The information is presented in an interesting and easy to use format. The book covers all the basics and is loaded with useful suggestions for marketing your business.
Good read, but too rudimentary.......2006-08-31
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
However, it does make an interesting read, and offers good common sense advice based on the authors many years in the industry.
A must read for the beginner.......2005-07-21
I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.
Great for basics, too general for experienced marketers.......2003-10-13
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.
Some areas that I would like to see developed in future editions are:
* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc
To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
Great book for retailing entrepreneurs!.......2003-06-17
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)
This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.
My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.
...P>Steve
Book Description
Wal-Mart isn't just the world's biggest company, it is probably the world's most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.
Customer Reviews:
Good cover of the topic.......2007-10-06
Provides a good coverage of a subject which is not obvious to the naked eye. May attenuate your shopping habits and the way you define a good deal. A must read for americans
Impact beyond price.......2007-09-24
Having spent the past 18 months researching and writing on the negative impact on the economy of poor customer service, go to ACSI research at University of Michigan School of Business, I have found that Wal-Mart's fanitical focus on price, and consumers that focus only on price are having a very negative impact on our country and society. Of all of the books I have read on Wal-Mart, Fishman presents the most detailed factual and insightful information on which to base an opinion on the impact Wal-Mart has made on our communities.
Balanced & Comprehenisve .......2007-09-17
Like many, I begrudgingly shop at Wal-Mart familiar with the arguments of it's negative impact on locally owned business's, and it's poor wages and benefits--------trying in vain to strike a balance between social responsibility and self-interest. It's always struck me as large version of the beloved "five and dime" where I bought my baseball cards growing up. I marvel at the low prices, and the sheer variety of merchandise. Fishman has permanently purged me of the that nostalgia. His backstory on Wal-Mart is utterly convincing in it's pernicious effect on our economy. He ably tells the story of Wal-Mart's rise with it's hyperfocus on pricing. But he's after something bigger here, and that's corporate secrecy. Like many large corporations, Wal-Mart is a closed and secret society. Consumers are robbed of the information that would assist them in identifying the true cost of consumption. Fishman is saying that the rise of the mega-corporation, with their ability to dominate a whole sector of the economy, is both anti-free market and anti-consumer. Though vague, he argues that we must consider stronger governance and regulation. This is where his book left me wanting. I wanted to know what exactly that would look like. That said, this is a well-researched, balanced and important book for our times.
Costs of everyday low prices.......2007-09-16
Wal-Mart's obsessive focus on a single core value - delivering low prices - created the largest and most powerful company in history. Employing over 1.6 million people, Wal-Mart is so large that it can often defy the laws of supply, demand and competition. However, the same core values are also responsible for low wages, enormous pressure on suppliers, cheap quality and continuous off-shoring. Charles Fishman provides an insightful look at the growth and the careful balancing act that Wal-Mart has engaged in most recently: trying to find profit while moving beyond the simple slogan of `everyday low prices'. Given the scarce resources available on the company, `Wal-Mart Effect' offers a great overview of the largest corporation to date.
Wal-Mart---Made in China.......2007-09-02
An excellent book on the behind scenes of what shopping at Wal-Mart means to America and the world. Wal-Mart has sold out its fellow Americans for pure greed on its own behalf. Thousands of jobs lost to over-seas countries to cut costs and to bully the suppliers into submission. Everyone should think twice before shopping at Wal-Mart. A good DVD on this subject, "Is Wal-Mart Good For America"? by PBS Frontline.
Book Description
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Customer Reviews:
Why This Book Should Not Be Taken Seriously.......2007-10-06
The content of this book is very basic, but that's not what concerns me the most. Why? It's been widely reported on eBay news sites that Adam Ginsberg was banned from selling on eBay years ago and he's never been allowed to return. The situation was so serious that a group of buyers pushed eBay to If you want a lesson in what NOT to do on eBay, take a look at his old ebay user ID's such as pegasusbilliards or zdiamonds.
The ridiculously high number of negative feedbacks on those accounts are a lasting reminder of how Mr Ginsberg ran his eBay business.
Be very wary of this guy, all you need to do is search 'adam ginsberg complaints' on google and you'll see a 'trail of destruction' that he's left over the last few years. It's shocking. I believe that people like him don't suddenly stop their shady practices.
Obviously this is not a book you want to read.
If there was a choice of 0 stars, that would be my rating..........2007-06-26
Shame on you Adam for passing this off as an informative guide. If you want to waste your money like I did, buy this book. AmberBamber has said it all. I should have watched the reviews more closely. I will not even try to resell this so called "book". I have already thrown it in the trash, and at this moment it is taking up valuable space in the landfill. Shame, Shame, Shame on you Adam Ginsberg.
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Not bad but............2007-03-27
This book is not bad. It is good for the basics of how to buy and sell on Ebay, if you have never done it, but if you have already been doing business on Ebay, its more of a review than revelation. There are a lot of great little 'tid-bits' of information and the writing style is entertaining, but nothing really eye opening or anything that makes you say hum....It talks about doing your homework and how to to post listings, the rules of ebay but a lot of this is posted on the Ebay site itself. If you are a total novice by all means pick it up, but if you have done a few deals on Ebay and pretty much know your way around you may want to skip this one.
Book Description
In the tradition of Alfred Sloan's MY YEARS WITH GENERAL MOTORS and Thomas J. Watson, Jr.'s, FATHER, SON, AND CO., this is the story of America's most innovative developer and luxury retailing pioneer Malcolm Gladwell has called him one of the unrecognized giants of modern retailing, but he is more widely known as the billionaire who went to jail for his role in a price fixing scandal. Clearly Al Taubman has had an extraordinary life. A dyslexic Jewish kid who grew up in Depression–era Detroit, Taubman made several fortunes in businesses as varied as architecture, land speculation, mall development, luxury housing, chain restaurants, and, of course, the fine art auction business. THRESHOLD RESISTANCE reveals the theme that has run through each of these endeavors. In this memoir, Taubman explains his distinctive point of view about what makes shoppers buy and how the needs and habits of individuals shape the retail environment.
Customer Reviews:
An American Treasure.......2007-07-02
This is an incredible book! It was fascinating, heart wrenching and motivational all at the same time. The hard work and determination of Mr. Taubman is inspiring. His description of his trial and prison stay was unnerving. But to see the influence he has had on America is truly inspirational. Everyone in the retail industry should read this book to see what a difference we make. Thank you Mr. Taubman.
The rest of the story...........2007-04-17
Having just finished reading A. Alfred Taubman's new book, "Threshold Resistance", I am thoroughly intrigued and amazed with this story. With his entire life focused on doing the right and best things for as many people as possible, how could it be that he ended up on the wrong side of the Government and spent time in our prison system? As with any situation where the primary information comes from new sources, internet, or just word of mouth, this book reminds me as a reader that there is a second side to every story. I felt the sincerity in every word written by Mr. Taubman and I can only wish that the entire jury had been able to hear the whole story before convicting him; I believe the course would have changed. However, his own words of "Faith, along with friends and family, can get you through the most difficult of life's tests" truly confirms that he left prison a far richer man than when he entered.
Great lessons in life and business.......2007-04-16
I found this book to be remarkable. Taubman writes with humor and humility. I would suggest that this be required reading in business school classes in entrepreneurship and ethics. His story is one of a Shakespearean drama - his rise from depression era poverty, funding his education through the selling of shoes, to being a young architect boldly suggesting to an industry icon that through design a better sales and profits would result. Then starting his own firm with $5,000 to becoming a billionaire who brought creativity to the business of selling art, root beer and charitable giving. Then as in any great drama the betrayal of a trusted person (Dede Brooks CEO of Sotheby's) and the revelation of his untold side of the trial including prosecutorial misconduct and a judge with more than questionable judgment.
Al Taubman has had an extraordinary career with a story of determination and redemption that will serve well those interested in family business, marketing, functional design, the history of real estate development, trial strategy, charitable giving, art history and personal accomplishment. 5 stars!
Billionaire Claims Innocence.......2007-04-13
Finally, we get "his" side of the story. In this excellent memoir, Taubman reflects on his successes in the shopping mall and real estate world. The details are fascinating and his entree into the world of high finance and the art world are entertaining...we learn that perhaps selling art is not at all like selling root beer. When he stood trail for the Sotheby's/Christie's price fixing scandal in 2001, he went against his better judgement and intuition, and listened to his lawyers. He never defended himself on the stand! Sounds like his got terrible advice from his high priced advisors. I was left with more answers, but a feeling of a missed opportunity on his part. Why did such an intelligent and clever man fail to speak up and tell his version of the truth when it was obviously called for? If we believe his side of the story, the true criminals are still out there in the public - it is a scary tale- a miscarriage of justice and real life tale of greed and deceit. Glad I got my hand on this book! The lesson learned is this....ALWAYS trust your intuition!
Book Description
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.
Customer Reviews:
Get correct edition.......2006-01-23
Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.
Basic introduction with a few bright spots.......2003-02-12
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
A realistic review of Retailing...........1999-07-30
RMgmt is a great book with valuable case studies from people with REAL experience.
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
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Books Index
Books Home
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General
| Business & Investing
| Subjects
| Books
Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
Managing Channels of Distribution
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
The Manager's Guide to Distribution Channels
Channel Advantage, The
