Book Description
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organizing qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analyzing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants.
". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."
--Journal of Advertising Research
Customer Reviews:
FIVE WHYS BEFORE ONE HOW !.......2007-09-09
The break-through Japanese management researcher Ishikawa,What Is Total Quality Control?: The Japanese Way (Business Management) whose work was popular in the West in the 1960's as the 'Fish Bone' Diagramme, had a rule. Before you asked 'how'(you were to do anything) first you exhausted the 'why' (it should be done at all or on a particular project or at a particular time).
We have to disclose up-front that One Big Idea Consulting Limited NZ has been training and educating managements around the globe at board level in the Ishikawa philosophy for two decades... as it applies to marketing research, creative branding and intergrated R&D. We are biased. No doubt about that.Guide to Quality Control Ishikawa has legs into the 21st century !
This Ishikawa focus, highlights the flaw of this otherwise quite decent novice guide to marketing research in its so called 'qualitative' guise. Too much 'how' and not nearly enough 'why'.
Wendy Gordon's Good Thinking: A Guide to Qualitative Research is much more to the point... and much more in line with Ishikawa skepticism. For skeptical researchers with a few hundred projects behind their focus groups, observation windows and discussion panels and open-ended questionnaires, Gordon stands out as a veteran consumer researcher who tackles the really tough 'WHY' issues beyond the run-of-the-mill 'HOW'. Other than that, we have no quarrel with the Miriampolski content such as it is. For the beginners it is an OK starter, before you graduate to Gordon and tough-test your thinking.
The key question is not so much as 'HOW' to apply one other research technique in the tool-box. The really critical issue is 'WHY' should one or other research project be done at all ! Gordon digs much deeper than Miriampolski in trying to answer the 'WHY'.
Thorough, enagaging - useful for new researchers as well as experienced professionals. Great basis for team workshopping........2006-01-16
Hy Mariampolski is an inspiring man - and both generous and energetic in spreading the word about qualitative techniques and ethnography. It is refreshing to read such a well-written guide without having all the self-promotional baggage that litters too many practitioners handbooks.
For a start, I find his history of qualitative techniques a great place to start this volume. As a synopsis of our professional history this is colourful, accurate and useful in contextualising why researchers do what they do.
He then rolls through the big questions - when to use qualitative research, which techniques to choose, the planning of projects (including a thorough section of choosing & screening respondents) and then the juicy section: running interviews or focus groups.
Here, Mariampolski makes us feel right at home. He's instructive without being didactic, and he speaks in a common-sense manner, peppering his advice with pertinent examples and a few illustrations. He includes a very useful chapter on the special considerations of youth research, multicultural research, interviewing business executives and covering particularly sensistive topics.
The final main section is on the analysis of qualitative information, and the presentation of this. Again, Mariampolski speaks directly and usefully.
Overall I'd say the book is pitched mostly at newer researchers, and at those who are contemplating a typically fascinating career in qualitative research, but this shouldn't stop a more senior researcher from going through the easily read 300 pages and making notes: even to check their own techniques and consider new ideas.
The book is current (2001) and would make an excellent basis for a set of in-house training workshops for the research team. It is well worth the purchase. I wish all research texts were this clear.
Customer Reviews:
More of an introduction than a handbook.......2006-01-10
OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.
The Media Handbook a Handy Reference to Media Planning.......2003-06-19
Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.
This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.
Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.
A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.
Book Description
Real World Scenarios for Practical Insights into the Field of Purchasing and Supply Management
Whether you're a purchasing or supply management professional seeking to validate the skills and knowledge acquired through years of practical experience, or a relative newcomer to the field looking to strengthen your resume, the C.P.M. certification from the Institute for Supply Management (ISM) provides you with the means to do so. The Purchasing and Supply Manager's Guide to the C.P.M. Exam was developed to help you prepare for the four modules that comprise the C.P.M. exam, and includes additional study tools designed to reinforce understanding of crucial subject areas.
KEY TOPICS INCLUDE:
- Purchasing Process. Identifying requirements, preparation of solicitations, supplier analysis, contract execution, implementation, and administration.
- Supply Environment. Negotiations, information technology, quality issues, internal relationships, and external relationships.
- Value Enhancement Strategies. Sourcing analysis, supply and inventory management, value enhancing methods, forecasting and strategies.
- Management. Management and organization, and human resource management.
This Study Guide is not sponsored by, endorsed by, or affiliated in any way with the Institute for Supply Management (ISM). ISM and C.P.M. are trademarks or registered marks of the Institute for Supply Management. This publication may be used in assisting students to prepare for the C.P.M. exam, but neither Harbor Light Press nor ISM warrants that use of this publication will ensure passing of the exam.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Customer Reviews:
Do not count on this as your single study source!.......2006-05-09
I bought this as an economical study reference. It is a great overview for key concepts but find additional sources to study by.
It took me failing the first test (after studing only from this book) to realize that the CPM exam answers are fomulated in a subjective manner. Many questions and answers are vauge and situational oriented. Questions are often worded as: choose the "most likely" or "least likely" answer, leaving 2 valid answers, the correct of which may depend on an organization's preference or even a buyer's experience!
The test seems to raise the difficulty by way intrepertation in an effort to ligitimize the CPM certification. The test is worded with such verbeage that I believe that it must have been written by a tenured government employee or mid level manager with a thesaurus.
As a purchasing professional with many years of experience, I found that most real world application and testing for certification in theory are quite different with occasional convergence.
The certification process will weed out the weak and I do take full responsibility for my first failure. Now that I know the rules of engagement, the battle is mine to be won.
Hats off to the authors for effectively simplifying a "complexable" (yes, I made that up!) subject.
It is a great reference and I will likely use it to train the buyers in our organization.
Read it and passed the exams!.......2006-04-25
Wow- I love the book but especially the CD. I bought the book, took a couple days to cram, practiced on the test samples, took the actual exams over three days, and passed all.
Nothing can take the place of subject matter expertise, which is tough to get from one book, but this sure helped. There is NO WAY I would have passed without this as study aid.
Very Good Summary.......2005-10-24
This book provides a great study guide for the CPM exam. The book is divided into the 4 sections of the exam which allows you to focus on the necessary material. It also includes a CD with lots of sample exam questions you can use to practice.
This book helped me pass the C.P.M. exam.......2005-08-04
This book helped me pass the C.P.M. exam. I was looking for a comprehensive reference, and I game across this title at amazon.com. It was not available at the time I started reviewing, March 2005. I got the book by the first week of May 2005. I took the exams in the 3rd and 4th week of June.
The book is both comprehensive and concise. I suggest you use this together (...) Although the test questions are not constructed like the ones found in C.P.M. exam, the book and the test engine helped me get the purchasing terms and definitions out of the way. I found the glossary and test engine very useful.
Book Description
All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
Book Description
While there are numerous cookbook approaches to sales management, very little is available on training executive sales managers how to think and manage their sales teams strategically. Until now. Drawing from the experiences and research of its team of sales powerhouses, Strategic Sales Leadership delivers an action-oriented approach to improving sales organization results. Succinct and accessible, this breakthrough book helps sales executives candidly assess their existing situation and identify the critical issues, as well as integrates relevant sales research and best practices from the illustrious author team. Ultimately, the book equips sales executives with the tools to develop an effective action plan to improve sales organization results.
Customer Reviews:
Strategy Sales.......2007-03-28
I used it as a review for best practices for my new position as VP of Sales. I found it to be consise with good ideas and examples for integration into my position.
Product Description
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customersÂ’ thoughts and behaviors.
Customer Reviews:
Experienced or not, this book is a bargain!.......2006-08-13
This book provides many insights into the entire process of conducting ethnographies and in-field oberservations whether the reader is experienced or not. Backed by case studies and experience, Ethnography for Marketers can be used as a check list, a manual, a sequencer and more. Dr. Mariampolski's insights and clear presentation of "How To" and "How Not To" make for an informative easy read. Additionally, many of the tactics are easily adaptable to any in-field qualitative research in almost any category with any class of trade.
This is a must read for any qualitative researcher.
Ethnography for Marketers.......2006-06-14
Ethnography is "hot" right now. Understanding your customer and consumer is trendy. Mariampolski has been conducting and educating people about ethnography long before it was in vogue. This book is a must read for everyone who is even thinking about what the word means. Why? Dr. Mariampolski writes in a most engaging style which makes this "textbook" read easily and enjoyably. He knows what he is talking about since he is one of the most noteworthy marketing ethnographers in the world today. For those of us who are time crunched, reading the first couple of chapters creates enough knowledge that one is no longer asking, what is ethnography? Hy creates the context for truly understanding the goals and differences between ethnography and other qualitative approaches and where this approach has emerged in the world of consumer understanding. For those who want more of a step-by-step, that is part of the book and allows a researcher to have a sense about whether they or their agency are implementing ethnographic principles. Mariampolski's love of educating and engagement with the consumer make this a book for ANYONE who is saying the word - ethnography - a must read and a staple on shelf for researchers and marketers in all fields.
This man is state of the art - and this field of research is growing fast........2006-01-11
Ethnography is about "living with the tribe" and understanding holistically the significance of what they say and do. In recent years since the mid-1990s, this school has grown increasingly attractive for marketers and researchers simply because classic phone surveys and focus groups have not fully explained consumer behaviour. Researchers want, and need, to go deeper.
Here, Hy Mariampolski - who is globally acclaimed in research circles as a challenging, articulate champion of qualitative research - literally writes the book on the art and science of "immersion" amongst the consumer tribes we study.
Thoughtful, practical and above all inspiring - this will help researchers confidently go where too few of us have gone before: into the everyday lives of those once-distant (phone interviews?) respondents. I unreservedly recommend it. This volume has proved an excellent guide for two of my projects already.
Average customer rating:
- Want to be a writer?
- All you need to be a writer is here
- Plug in
- Improve Your Skills and Have Fun Doing It
- $30 Writing School, Smart, Interesting and a Pleasure to Read
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$30 Writing School
Michael W. Dean
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ASIN: 1592004865 |
Book Description
Are you aspiring to become a writer, but don't know what it entails, how to approach it, or even where to begin? In compelling-yet-simple terms, this one-of-a-kind book offers the guidance you need to do all that and more. Following the successful and increasingly popular concept of D.I.Y. (Do It Yourself), "$30 Writing School" is designed to get you up and running on the process for organizing, writing, selling and promoting your own books. You'll find it pleasantly easy to relate to author Michael W. Dean, who is a product of the "indie" revolution as a proven author, filmmaker, and musician himself. His unique style offers an edgier approach that you don't find in your typical "how to write" book. Written in a conversational tone, techniques and explanations are liberally spliced with Dean's personal accounts and stories. You'll learn specific elements of how to get published including how to write a proposal, get an agent, get a publisher, and work through mainstream outlets. From the author's perspective of having done it himself, self-publishing is explained and encouraged, from Quark layout, to working with a printer, to getting press and distribution. "$30 Writing School" accompanies two successful others of its kind, "$30 Music School" (1-59200-067-3) and "$30 Film School" (1-59200-171-8), both published by Course Technology PTR. This incomparable do-it-yourself approach to becoming a writer is realistic, straightforward, and inspiring.
Customer Reviews:
Want to be a writer?.......2007-07-28
Michael Dean's books are an awesome information base to get your creativity kick-started. This one is no exception. His is a no-nonsense approach and these $30 books are worth MUCH more than the titles imply. Very fun to read, too!
All you need to be a writer is here.......2007-05-12
Michael W. Dean's "$30 Writing School" covers everything you need to know technically about being a writer -- from explaining how to write well, recommending what software and hardware to use, even explaining how to organize chapters of a book...and everything in between.
That information alone makes it a handy reference book for any writer. But the BEST part of this book is how inspiring it is. Dean's personal stories and philosophy of creating art make you want to start writing NOW, and free you from some of the misconceptions about writing that can lead to "writer's block".
The book also includes chapters about working with publishers and editors, doing book signings, and even includes a CDrom full of extras.
The thing that makes you know this is the real deal is that Michael Dean is "living the dream" (as he says in Chapter One): writing novels and non-fiction books, doing book signings and interviews, making music, films, podcasts, etc. Who better to teach you how to get your book finished than someone who is actually doing what he recommends (and clearly having a lot of fun doing so)?
I highly recommend this book to anyone who wants to write ANYTHING.(I personally have found Dean's tips useful not only for writing books but also magazine articles, essays, self help articles, short stories, etc.) While this book answers tons of technical questions, it is really more about having the mindset of a writer, the mindset of an artist who has a love of the written word and wants to share his or her ideas with the entire planet.
Forget all those other books on writing that waste your time with stuff you don't need to know and useless advice. Get "$30 Writing School" and get started writing today.
Plug in.......2006-08-21
Reading this book felt like something from The Matrix. A download of necessary information and it's over before you know it.
Dean's style of writing makes it easy to follow as he lays out what to do, and what not to do, when embarking on your own written projects.
The end result is an enjoyable learning experience.
I can't wait to read the rest of the $30 series.
Improve Your Skills and Have Fun Doing It.......2006-08-14
I read the book "$30 Writing School" by Micahel W. Dean while driving from Minneapolis to Denver. Well, actually, I was passengering and my husband was driving. I picked it up because I have started writing for our small town newspaper, and I wanted to improve my skills and abilities, and as every English major known to man, I dream of writing a novel some day.
I couldn't stop reading. Not only was it a great read and entertaining, it was full of good information. My $30 bucks was well spent and I plan to spend some more on "$30 Music School" for my husband. I have added not only writing skill to my arsenal, but also marketing and productions skills as well.
$30 Writing School, Smart, Interesting and a Pleasure to Read.......2006-06-26
Reading Michael Dean's $30 series of books is like going to a smart, interesting friend that knows a lot about a subject and saying "Tell me what I need to know about (X)".
In this case (X) =writing , and the book in question is "$30 Writing School."
The book covers an overview of grammar and spelling. It covers software, and the way it's used professionally. The book covers the do's and don'ts of inquiries, outlines, and actual writing, with a eye towards publication. Michael tells you exactly how he did it, in interesting anecdotal detail. It `s not easy to write what is essentially a technical manual in a way that is personally revealing, but that is the unique quality found in Michael Dean's non-fiction.
When I want an overview of a subject, I want an expert with an opinion. I want someone smart and knowledgeable to tell me, "Do this, then do this, don't do this, avoid this". After I gain knowledge and experience, of course, I can draw my own conclusions. After reading this book, I had all the basic knowledge I needed to write a book proposal, solicit it for publication, and to make sure I had an understanding of the structure and process involved in every aspect of actually writing the book.
Michael does it in a conversational tone, filled with examples of personal experience, that is truly entertaining . I found myself amused and interested to the point that I would forget that I was actually obtaining knowledge as well.
Another unique aspect of Michael Dean's non-fiction writing is that there is a strong philosophical undercurrent, and this book is no exception.
The written word is the most powerful tool for initiating change that the world has ever known. It can inspire, clarify, enlighten and motivate. $30 Writing School reminds us of this, and Michael Dean's words themselves inspire, clarify, enlighten and motivate. The book addresses the specifics but it never looses sight of the big picture which, oddly, is a rarity in instructional writing. The books tells us HOW to write, but it reminds us of WHY we write as well.
Book Description
Here's the perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.
This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.
The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.
- Thoroughly discusses the major media forms including Interactive and Out-of-Home.
- Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
- Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Customer Reviews:
Media Planning: A Pratical Guide.......2006-08-17
This book is filled with useful information about Media Planning. Every student of the Advertising Industry should have this book to use as a guide when starting out in the Advertising career path.
Ouch!.......2004-02-10
Jim Surmanek may know a great deal about media planning. However, most of the people who attempt to read this book will never discover that. Why? Jim does not know how to communicate effectively. I have not made it too far into this book, and every inch has been a struggle. What I have learned thus far could have been expressed in one, maybe two, paragraphs.
Jim's opening sentence (in his Introduction to the book) reads, "Advertising media are dynamic and ever changing." Traditionally the opening sentence in any book is very important: The first sentence is the sentence that is to hook the reader, engage us, entice us, make a proposal that the writer will later explain and document. The first sentence must be superbly well constructed. It must do something meaningful. Jim took this valuable space and chose to say one thing twice, and repeat himself while being redundant. Good heavens, wasn't that fun? An opening sentence that says "media does not stay the same" is not very engaging or informative. Perhaps Jim assumes that most of his readers don't know that. Perhaps Jim thinks most of readers are watching a black and white nine-inch screen, have never heard of cable, and have to wait for the tubes in their radios to warm up before they can listen to the weekly episode of Mystery Theatre.
His next sentence reads, "The entire spectrum of media outlets changes almost daily." (Jim explains "change": new radio or television stations, changed formats, new magazines, etc.) Now, how can that be true? That the entire spectrum would change almost daily. That the spectrum changes daily, yes. But the entire spectrum of media outlets changes almost daily? Does he really mean to tell his readers that nearly every radio and television station, nearly every magazine and newspaper, and nearly every billboard changes owners or formats nearly every day? No, but that is what he says.
I skipped the first two chapters to take a look at Chapter 3, "HUT, PUT, and PUR." Appropriately enough, Jim explains what HUT, PUT, and PUR are. Several times. That is, several times before he repeats himself. He also shares some fascinating data with us: "People Using Radio (PUR) levels also vary." (That is important for the readers to know because most of the readers have no idea that people turn their radios on and off.)
Jim continues, "Adult listening peaks in the 6-10 P.M. period..." Now that didn't make sense to me. I thought adults listened to their radios more during "drive time" and while at work than when they got home in the evenings. So I looked at the table attached to this text (3.3) only to discover that of the five time periods Arbitron reports (and Jim uses in the table), the two busiest adult time periods are the 6 AM to 10 AM and the 10 AM to 3 PM periods. In fact, the time period Jim claims as the "adult peak," has less than half as many listeners as these morning/daytime periods. The only time with a smaller audience than Jim's "adult peak" is the Midnight to 6 AM time period!
As I continue along, still in Chapter 3, I see a Table (3.4) with a whole bunch of numbers. Jim never references this table or explains what it reveals. The numbers don't seem to relate to anything else in the chapter. I also notice that Table 3.4 is followed by a second Table 3.2 that does not give the same data as the first Table 3.2.
If you want to be thoroughly confused, love misinformation, enjoy reading the same "fact" presented three or four times, and want to be talked to like a child, buy this book. Savor it; it is a gem.
If I could return this book I would. I can't. Fortunately I live in a cold climate. I have a fireplace. I will put this book to good use.
Not Worth It.......2001-02-27
Contrary to what the previous reviewers have to say about this book, I was extremely unsatisfied. The author makes what is so simple into something that is confusing and frustrating. Earlier chapters talk about topics that aren't even explained until later in the book. It takes a paragraph of confusing examples to explain what could be easily said in a sentence. Equations are given without proper explanation of how things were achieved. This book shows the 5th step with the assumption that the reader figures out steps 1-4. To someone new to the media planning field, I would recommend you pass this one by.
Solid Introductory Resource.......2001-01-12
Book that provides a basic background to all aspects of media planning with chapters ranging from 'HUT, PUT, and PUR' to 'Psychographics/Clustering', to 'Negotiating a Media Buy'. Definitions and basic terms are well set apart from the rest of the text and explained clearly and one chapter builds upon the ones before in a way that makes it easy to read without feeling overwhelmed. Written in 1995, the book is hampered a bit by being entirely lacking in any reference to Internet advertising.
Very Comprehensive, Easy to Read.......2000-04-03
Media Planning: A Practical Guide is a good place to start for those interested in a career in advertising or for those who work in related industries. It gives the reader a thorough understanding of traditional and new media terms and tools without requiring in-depth knowledge of the field. A great resource!
Book Description
REA … Real review, Real practice, Real results.
An easier path to a college degree – get college credits without the classes.
CLEP Principles of Marketing
Based on today’s official CLEP exam
Are you prepared to excel on the CLEP?
* Take the first practice test to discover what you know and what you should know
* Set up a flexible study schedule by following our easy timeline
* Use REA's advice to ready yourself for proper study and success
Study what you need to know to pass the exam
* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more
* Key tutorials enhance specific abilities needed on the test
* Targeted drills increase comprehension and help organize study
Practice for real
* Create the closest experience to test-day conditions with 3 full-length practice tests
* Chart your progress with full and detailed explanations of all answers
* Boost your confidence with test-taking strategies and experienced advice
Specially Written for Solo Test Preparation!
REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.
Customer Reviews:
The only book you'll need........2007-07-05
I just passed the Marketing CLEP exam this morning with 8 points to spare. I have never taken a Marketing class before, and this is the only book I looked over to prepare for the test. If you have a general knowledge and awareness of sales and business, you should pass if you review this book.
My only recommendation is not to take the weeks the author suggests for preparing for the test. 45 minutes every day for a week is all you should need, MAX. Also, on the practice exams in the book there are a lot of 'All of the Above' or 'None of the Above' answer choices. There wasn't a single question like that on the actual exam.
I Passed With A 69.......2007-02-27
I have taken three Clep Exams within the last 45 days. This exam was not as easy Intro To Sociology and not as difficult as Principals of Management. I used REA prep materials successfully with those exams as well. I read the book, took two practice exams, and took the Clep exam. I passed with a 69. Everything you need to pass the exam is in this book and I recommend it. Good Luck!
Marketing CLEP.......2006-12-14
I just took this CLEP this morning and passed with a 62/80. I used only this book to study over the course of 2 weeks for approximately 2 hours per day. This book was excellent in preparing me for the Marketing CLEP.
The only thing that surprised me was the testing center refused to let me use a calculator during the test. They said if a calculator was needed the actual CLEP test would provide one--but it didn't. Luckily there were only 4 or 5 problems that I needed a calculator for and I just made an educated guess rather than spending too much time on any single problem.
I would also recommend studying the questions and answers in the CLEP Official Study Guide as they are the organization that create the CLEP tests. Some of the questions were taken directly from the study guide provided in the CLEP Guide. This study guide does not give any explanations to the answers like the REA books do, but it's a great way to not only test your knowledge after studying REA's book, but also to get a feel for the exact type of questions you'll see on the actual exam.
Good luck!
Get's the Job Done!.......2006-07-12
This book is fantastic. I had no prior education in marketing and started looking through this book 2 weeks before the exam and I got a 71 EASILY. I would suggest skimming through the study material in the first part of the book and then concentrating on the practice exams. There were very few questions on the actual CLEP exam about areas not addressed by this book. Buy this book, take the test, and save yourself a lot of time and money!!
All you need to pass.......2006-05-10
I read all 75 pages of this book (the rest is practice exams and I didn't bother with them) and passed the exam with a score of 72 today. If you spend more than 5 hours studying for this exam you're wasting your time.
Book Description
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
Books:
- Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
- Request for Proposal: A Guide to Effective RFP Development
- RFID Essentials (Theory in Practice (O'Reilly))
- Seeing the Whole: Mapping the Extended Value Stream (Lean Enterprise Institute)
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sociology of Organizations: Classic, Contemporary and Critical Readings
- SPIN Selling
- Strategic Human Resources: Frameworks for General Managers
- Supervision in Social Work
- Supply Chain Management and Advanced Planning: Concepts, Models, Software and Case Studies
Books Index
Books Home
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Ethnography for Marketers: A Guide to Consumer Immersion
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Good Thinking: A Guide to Qualitative Research
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The Art & Science of Interpreting Market Research Evidence
