Book Description
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.
Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.
Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.
Customer Reviews:
Too Good to Be True.......2007-09-13
I gotta admit I was taken in by the book, but the problem comes in when you attempt to link the NPS score to any performance measure. The academics have all but refuted Reicheld's claims. Unfortunately, statistics matter and the best way to measure something with a survey is to use a multiple item, multiple measured scale. However, NPS does have some redeeming qualities, in focusing mangement behind one number. Many academics are recommending that if you must use NPS to use it along with other traditional statistical measures.
A Great Book for Customer Service & Marketing.......2007-08-28
Fred does a very good job at explaining that your best & foremost marketing tool are your employees. His Net Promoter Score (NPS) system he has developed is an innovation for the corporate world and I believe is the way forward.
The book is well documented and gives you step by step infoon how to implement the NPS system within your company.
J C Miller.......2007-07-30
IF you want to truly find out what your customers are thinking about your business this book is a must read. It teaches you how to equate customer satisfaction into tangable profit dollars. It helps effectively use the customer feedback to get your employees delivering service beyond expectation!
It's about time to state the obvious !.......2007-07-19
We can finally begin to realize that the very customers that use our services are the same ones that resent being "surveyed" into oblivion !
Only the very best companies can sustain somewhat correct feedback to begin with. I only wondered how long it would take for business leaders to stop abusing your best customers with long questionaires that may not even be relavant to the shopping experience. This may not be the ultimate destination for determining consumer needs but it is a great start in the right direction and an opportunity to save all the wasted money on self centered and manipulated customer focus groups.
There's A Better Alternative.......2007-07-19
I wish that I could have given this book a higher rating. I loved Mr. Reichheld's impassioned admonition against "bad profits," which he defines as profits made at the expense of customers. I also agree with him that good surveys are short surveys. You might want to buy this book for these two reasons alone. The bold proclamation that he has discovered The Ultimate Question, however, is like proclaiming that the check-engine light is the ultimate dashboard gauge.
Psychometrically, the Net Promoter Score (NPS) is a difference score that is based upon a single-item rating scale, and such scores can be very problematic. Albert M. Wilburn has already pointed out that different distributions of ratings can yield the same NPS, and that these distributions "probably differ in their implications on repurchase behavior." Notwithstanding, in Appendix A, Reichheld provides some evidence the NPS approach can work, and he is honest enough to disclose that it doesn't always work. Between the admonition against "bad profits" and Appendix A, there are a lot of stories.
There is an alternative to the NPS that has a more established track record. In 1994, Bradley T. Gale published Managing Customer Value, which disclosed AT&T's finding that the ratio of the perceived value of a company's products or services to that of its competitors is predictive of changes in market share. Since then, this finding has been reproduced in a variety of contexts worldwide. The methodology that surrounds the perceived-value ratio, Customer Value Analysis, estimates the impacts of the various price and non-price attributes that drive customers' value perceptions. This methodology is best described in Customer Value Management: A Guide for Your Journey to Best-Practice Processes by Khalid Hafiz and Scott Hendricks (Houston: APQC, 2001). Buy this little book either instead of, or along with, The Ultimate Question.
Book Description
This book is an entertaining and practical guide for every trainer and performance improvement professional as it tackles the three universal and persistent questions of the profession--how do learners learn, why do learners learn, and how do you ensure that learning sticks. This interactive book with it fun and breezy style illustrate the authors' point of view that learning should be active and enjoyable. Playful illustrations demonstrate the solid research that back up the authors' contentions and help readers separate learning myth from fact to dispel beliefs and practices that often harm the instructional process.
Customer Reviews:
Well Done.......2007-08-15
Reading this book was well worth my time. The authors present academic concepts in plain english. They did a great job of shifting my training mindset from a focus on content to a focus on learning. They gave me many practical strategies for improving my trainings.
Best purchase for training EVER............2007-04-05
There are so many "how to train" products out there and most are so academic so as not to be practical. This book is easily understandable, fun and most of all, practical. I have already incorporated most of what I've read and have seen dramatic improvement in our new employees' performance. Reading this book was as comfortable as talking with a friend over coffee, very informal and very fun! Thank you!
Must Have!.......2007-01-23
This book is a perfect blend of theory and practical application in a compact package. Small enough to slide in a purse or briefcase, so you can take it with you when you need to brush up. Love it!!!
Telling Ain't Training - great tool for trainers.......2007-01-18
This book is a great tool for trainers. Not only does the book explain the dynamics of adult learning and training approaches, it provides 25 learning activities to help keep your programs interesting, fun, and productive. This met all of my expectations.
I've never read a more interactive book!.......2006-02-25
I have read a lot of books recently to increase my work knowledge, and I have to say that this book was the easiest and most fun to read. The writers have done an excellent job getting the reader involved, which increases the amount of information one is able to remember. This book is a real pionner in how to write educative books. Oh, yea, and the content was outstanding!
Book Description
Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.
Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:
- The Spirit of the Squirrel
- The Way of the Beaver
- The Gift of the Goose
These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.
Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.
Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.
Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.
Customer Reviews:
Keep It Simple Stupid.......2007-07-10
The anti-cliche corporate example used as the basis for this book and its powerful message prove again that the best ideas are the simplest ones. The brilliance of the author's writing is its quick and easy-to-read format. An author with a larger ego could have easily mired this message in excessive wordiness to lengthen the page count, but why? The concepts are logical and straight-forward. Blanchard is to be commended for presenting them in a similar format.
As for the message itself, the three basic lessons are gifts that keep giving. They can be applied to nearly any work environment, of any size, in any industry, by any manager. The message is particularly powerful for managers who are either constrained in their abilities to provide powerful financial incentives for employees, OR are surrounded by Gen X and Y employees who may only be marginally motivated by money in the first place. By actively incorporating these philosophies in day-to-day operations, managers are likely to not only see productivity improvements, but to see employee retention and motivation gains as well. The book is a roadmap to creating an environment that will nurture Gen Y's endless craving to work in a team-based atmosphere flush with positive feedback.
Overall, a highly relevant read for anyone in management or aspiring to be so.
Gung Ho!- Is AWESOME!!!!!!!.......2007-06-01
Ken Blanchard knocked this one out of the park with Gung HO! This book is a simple read that takes no time to read. The cool thing about this book it is not broken up into chapters. It is just one story from start to finish. This book is well worth the money and will get you pumped up to tackle the world.
Gung HOl.......2007-01-14
I purchased 12 copies of this book to distribute to the administration and school board of my local district. The philosophy and of teamwork, quality work, challenging work and positive affirmations are presented in an easy to understand way which can aid in implementation. A great inspiring look at leadership.
Best leadership book out there.......2007-01-03
This book is outstanding. It explains leadership in a way that is very easy to understand. Everyone can relate to this book.
Always Remember these gifts.......2006-12-02
The Spirit of the squirrel, The Way of the Beaver, and The Gift of the Goose are the best gifts you can give to you managers. Blanchard and Bowles nailed the concepts of workplace co-operation and teamwork in a style that will appeal to all readers. Get this book for your managers and make your business an unqualified success. My book, "Always Remember, If it ain't fun, It ain't worth doing!" is a great follow up to this book. It will take your managers to the next level of management excellence... Wayne Kehl
Book Description
Designed specifically for trainers, speakers, and group facilitators, this 400-page cookbook of playful group mixers helps to "break the ice" among participants at the beginning of any meeting, or to recharge participants on the brink of boredom. Complete with guidelines, these simple activities-like games, energizers, brain-teasers, and quizzes-require little or no preparation time, and most can be completed in less than 5 minutes. Also included are props and hand-outs that can be photocopied for the entire group to enjoy.
Customer Reviews:
Great conversation starter.......2007-07-03
Find Me: How Psychic Detectives from Around the World Have Banded Together to Find Missing People
I teach spiritual development classes and i use ths book for some of the beginnings of classes and workshops, to help people get to know each other. It has lots of great exercises.
Excellent!.......2006-07-26
I work in a school and this book has already helped me plan several fun activities for teachers, directors, and students. I highly recommend it!
Well written and has good variety........2006-07-14
While many of the activities might suit a business, I was able to find quite a few for small groups in our church. The instructions are thorough and handouts are well done. My only suggestion for the publisher would be to make the book so the pages could be torn out and put in a three ring binder.
Great for Residence Life staff.......2000-07-03
There are few books on icebreakers/teambuilders that I've found to be useful with college students ( I work in Student Affairs). This book, however, offered many activities that were useful not only for just 'breaking the ice' but also for applying them to the many educational workshops we do in this field. There was also a very helpful section called "Icebreakers for the Non-Icebreaker types" that was both interesting and practical. Because I work with such a diverse range of students, I struggle to find icebreakers that are not geared solely to the extroverted-types. This collection gives a number of activities that are beneficial to teambuilding while respecting the different learning/interaction styles we see in our students. Out of the 201 offered in the book, I have found at least 180 of them that I will use as integral parts of the next staff training. This book also offers activities for groups ranging from 8 participants (good for small staffs) to 400 participants (good for all-hall activities)!
Disappointing.......2000-06-29
It was disappointing to find so few ideas for a group of 100 business people who don't know each other. Most of the activities are far too personal for such a group, involving sharing personal information or touching. In addition, many of the activities have no "closure": they simply end, leaving us to wonder, what was the purpose of THAT? Many of the activities would be fine for very informal gatherings where being silly (marching in a parade, charades, making a human octopus) and getting personal are appropriate. But business people--even my lighthearted group--expect some degree of professionalism and purpose associated with such activities.
Book Description
Raymond Noe’s Employee Training and Development sets the standard in this course area. First introduced in 1998, ETD became the market-defining text within 6 months of publication. Its popularity is due to the lively writing style and inspiring examples of the most up-to-date developments in training, research and in practice, including the strategic role of training and the use of new technologies in training. Employee Training and Development strikes a balance between research and real company practices. It provides students with a solid background in the fundamentals of training and development including needs assessment, transfer of training, designing a learning environment, methods, and evaluation.
Customer Reviews:
Good Intro, but mostly outdated now..........2006-08-01
This is a good general introduction guide to the field of Training & Development (T&D). The basic terminology is covered in the book and the examples used to illustrate the points he makes are good.
However, a lot of the information is now somewhat outdated due to advances in technology, the Internet and the use of these things in the T&D field now. Since this book was published in 2000, it sorely underestimates the use of technology in T&D.
A Review of "Employee Training and Development.......2001-04-16
I found this book to be very informative and the wide variety of topics covered involving training and development give a little something for everyone. The information in the book it present in digestible about and definitions are given for all information that may be unclear. For the beginner the is book is good but I would recommend it for use in a classroom setting where the lectures or some other form of discussion can supplement the material covered.
Be the best you can be...........2000-04-04
Noe has hit the nail on the head with his exceptional presentations and breakdowns of employee development (My reason for choosing this book.) His explanations of the need for the companies to become competitive and how to achieve it with traditional and cutting edge approaches makes this a must read. The reasons for training, how to do a needs assessment, and get employees to be the best they can be, becomes obtainable with his step by step processes. Go for it. You won't regret it.
Book Description
To produce changes that last beyond the classroom, training games must engage restless audiences, keep them interestedand make learning fun!
The Big Book of Humorous Training Games uses witty, engaging games to create memorable lessons in numerous basic training topics, including customer service, teambuilding, creative problem solving, time management, and more. Step-by-step instructions work with dozens of reproducible handouts and worksheets help trainers and speakers minimize preparation timeand maximized training success.
Customer Reviews:
Well structured and effective.......2007-07-13
I already used it with young people. And it's easy to use, has nice games, and I like the debriefing questions.
What I was looking for.
Great fun!.......2007-06-08
A very valuable resource. It teaches while keeping people in a very good mood.
Well worth the money.......2006-02-19
I especially like the section on Assertiveness which teaches assertiveness without fear and the section on Working with Difficult peers in the workplace. Very appropriate and hard hitting.
Humorous Training Games.......2005-08-18
These games are helpful but not as "quality" as most trainers seek. Good for a springboard but not enough meat.
The Big Book of Humorous Training Games.......2005-07-21
This is a good book in where the humor combined with the training technics help the consultant work many curriculums more easy and with more effectiveness.
Customer Reviews:
Sharp, wise and practical.......2000-05-25
I've used this book both as a manager, working with individuals and my work team, and also as a consultant and facilitator working with client groups. It is a fantastic resource for the following reasons: 1. it has a very sound foundational model that is built on trust, organisational learning principles and action research; 2. it has an excellent blend of theory and practice, with heaps of case studies, anecdotes and wisdom acquired through experience; 3. it has a lot of really useful tools, reasources, survey instruments and so on - excellent stuff that helps you apply the ideas easily and straight away; 4. it has a lot of humanity, compassion and profound thought about what it means to be an individual working in a complex, dynamic organisation of today; 5. the ideas in it are built on values and ethics, an unusual, but welcome, approach to me; 6. what it advocates is practical, achieveable and realistic - it's not touchy-feely waffle, it is sound advice and tested approaches. Good on you cobbers!
Book Description
The surge in the number of online training sites has created an unprecedented demand for experts who know all aspects of Web-based training (WBT) site design. Written by bestselling author William Horton, this book provides the hands-on and practical guidance that trainers demand. Packed with over 100 examples, this well-illustrated guide walks you through every phase of designing WBT, from analyzing your course requirements and assessing the needs of potential students to designing a course for a global audience.
You'll find out how to combine elements into effective and interesting learning sequences, discover how to overcome any technical hurdle that may arise, how to offer materials that motivate learning, and how to use Web technologies to create 21st-century alternatives to traditional courses.
Praise for Designing Web-Based Training
"Horton has done it again! He's addressed the cutting-edge problem of Web-based training design with his pragmatic, research-based approach. His work is task-oriented and down-to-earth. He doesn't waste our time with excessive educational philosophy. In short-comprehensive overview, practical advice, engaging presentation."-Robert E. Horn, Author, Visual Language: Global Communication for the 21st Century
"As each new media wave is adopted for instructional pur-poses, there is a lag in effective exploitation of the unique features the medium brings for supporting learning. Designing Web-Based Training bridges the gap by providing a rich and detailed reference."-Ruth Clark, EdD, President, Clark Training & Consulting
"Designers have been seeking guidance on how to exploit the Web's distribution potential while combining it with powerful instructional programs. Horton provides structure, stimulation, and substance in this important book. Web-based training is definitely what is happening now. Designing Web-Based Training will be a de facto classic in the field." -Gloria Gery, Principal, Gery Associates, Author, Making CBT Happen
The companion Web site at www.wiley.com/compbooks/horton/ features:
* Design guidelines
* Live versions of many examples from the book
* A course shell and sample lessons
* Links to helpful references
Customer Reviews:
Value of the Book.......2007-03-08
I found the book to be very informative if you are a developer of web-based training. It gave a lot of good ideas that you can copy, especially about standards and best practice. It was certainly worth the money to me.
Perfect Crash Course on Web-Based Training.......2006-08-01
If you are new to web-based training, stepping into a new web-based instructional design position, have been teaching or developing web-based training but suspect that there is a better way to do it, or you simply want to establish a solid foundation in building engaging online learning envrionments, this book must be on your shelf. I am a higher education instructional design consultant and I find this book to be an excellent ongoing resource. Not only is it full of specific and practical tips, but the content is organized into dozens of useful tables and charts. Chapter 6, "Activate Learning" is an especially useful chapter, providing lists of potential learning activities and explaining some of the reasons to choose one learning activity over another.
This is a book that emaphsizes matters of pedagogy and instructional design rather than the technical side of things. Among books with a similiar empahsis I place it among the top 10%.
Long on tips. Weak on theory........2003-02-28
This book contains a collection of web design tips which are in the main useful but not earth shattering. Where the book fell down, for me at least, was in the area of theory. It is weak here, and that can be a major problem if you want to conduct a scientific evaluation of the work using the umpteen heuristics suggested by the author. I doubt that there is enough information in the text to adequately help one frame an evaluation of a course, let alone put one together.
The book really has very little to say on instructional design methodologies. The reader is told to bear X, Y and Z in mind and then thrown a few sample scenarios (with screen shots). In many ways this is the tenor of the whole book: a vast and never ending list of do's and don'ts and qualifications to those do's and don'ts. I have to demure from the consensus among the other reviewers and adopt a minority position because quite frankly compared to other eleraning books, I found this one almost unreadable. The book is fullof particularities that are never adequately situated within a theoretical framework. It just seems like bad science to base so many recommendations on induction.
To be fair, it's good stuff in places, and frequently relevant, but can you retain it? Who wants to read a several hundred page long list of tips?
In terms of theory, balance and scientific worth a far better book, for my money, is by Alessi and Trollip.
Excellent e-learning overview.......2003-01-21
I am a corporate trainer who seeks to convert much of his highly successful classroom-based training to the Web. This book was EXACTLY what I was looking for and met my very demanding criteria for a 'how-to' book.
It succeeds in that it:
1. Takes the reader step by step by step through all of the big-picture considerations (and several subtle but important nuances) one must undertake to create an e-learning program from scratch, or convert an existing training program to one that can work on the Web
2. Is written clearly, concisely and simply - - an absolute rarity in a world of technology handbooks that are muddled and/or require the reader to already have a Ph.D. in computer science to understand.
3. Introduced me to small and large ideas that I had not considered but that made perfectly common sense when I thought about them.
This book made me a disciple of William Horton, and gave me the confidence that if I wanted to, I could transform my classroom training to the Web yet avoid a lot of errors I would have committed had I not read this book.
Great, Great Book.......2002-03-26
Most of the book covering e-learning are too much based on northamerican politics and standards since that's the reality for authors but, Horton's ideas and guidelines can be applied virtually in any country. He english is very to understand, he does not use word taken from slangs, or any "strange" word.
Chapter Organization is very good, every chapter can be read as whole unit, without going backward and forward reading other chapters because ideas are completely developed within a chapter.
Horton, is my fav. author on e-learning topics.
Average customer rating:
- Excellent guide!
- What They Forgot To Tell You When They Made You A Manager
- Coaching & Mentoring for Dummies
- Coaching & Mentoring for Dummies
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Coaching and Mentoring for Dummies
Marty Brounstein
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Similar Items:
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Leadership for Dummies
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The Elements of Mentoring
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The Heart of Mentoring: Ten Proven Principles for Developing People to Their Fullest Potential
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The Art of Mentoring: Lead, Follow and Get Out of the Way
ASIN: 0764552236 |
Book Description
If you want to create a lean, mean, working machine in today’s environment you need a game plan for building employee morale and commitment. By coaching and mentoring your work force—instead of implementing staid traditional management techniques—you’ll start to see tremendous results.
Regardless of where you find yourself on the corporate ladder and what level of authority you carry, what you and other managers share in common is the responsibility for the performance of others. Coaching and Mentoring For Dummies can open your eyes to this innovative way of managing and show you the best way to get the most out of those who work for you.
Coaching and Mentoring For Dummies provides the foundation for understanding what business coaching is all about, and helps you gain or improve the coaching skills that drive employee performance and commitment. These skills, which serve as the main topics of this book, involve: getting employees to deliver the results you need; guiding employees to think and do for themselves; motivating employees to take on responsibility and perform effectively; and growing employee capabilities that lead to career development and success
You’ll also discover how to:
- Use questions rather than commands
- Be a delegator, not a doer
- Complete performance reviews without anxiety
- Grow your employees’ talents
- Increase productivity and decrease turnover
With Coaching and Mentoring For Dummies as your guide, you can start to put these techniques and tools to work for you and inspire your employees in ways you never imagined. From tried-and-true worksheets to tools that you can tailor to you own situation, this friendly guide helps you call all the right plays with regards to your employees. Forget about micromanaging! When you become a coach, you’ll be surprised by the tasks your group can perform.The fun and easy guide to today's hottest trends in management training, Coaching and Mentoring For Dummies shows managers how to take advantage of these state-of-the-art management tools -- without spending hundreds of dollars on training seminars! This book features
- Guidance on being a coach rather than a doer" and giving feedback in a positive way
- Advice on motivating, grooming, and growing employees
- Tips on tackling diversity issues, performance reviews, and other challenges
Put these techniques and tools to work and inspire your employees in ways you never imagined. Forget about micromanaging! When you become a coach, you'll be surprised by the tasks your group can perform.
Customer Reviews:
Excellent guide!.......2003-01-09
Probably the best, easy-to-read book regarding coaching and mentoring for self-taught, busy managers.
What They Forgot To Tell You When They Made You A Manager.......2001-05-24
First, let me disclose that I am a client of the author. So perhaps I should be upset with Mr. Brounstein for putting out a book that has the same information I paid him thousands of dollars to teach me. Buy the book.
Remember the first time you dealt with a difficult employee - the knot in your stomach as you called them into your office. Learn about giving constructive feedback instead of criticism, and you may just turn a problem employee into a model employee - it happened to me. The knot may not go away completely, but with this technique it will definitely be more manageable. Buy the book.
Work smarter not harder. Learn about Results-based Performance Management, and get results, not just busy employees. Teach your employees to manage themselves by holding them accountable for results, not just activities that you give them to do. Buy the book.
Learn about coaching techniques such as Tutoring With Questions that will get your employees to start answering their own questions - and getting the right answers. Buy the book.
About a year ago I suddenly found myself in charge of 100 employees that had been thrown together from different cultures as the result of mergers and corporate realignment. Through the techniques I learned from Marty that are revealed in this book, I have been able to build an effective team of managers who in turn have helped me turn the organization around. A year ago, we were missing committed deadlines one after another. Now, we consistently meet and often beat our commitments. I often refer to my copy of the book for a refresher on Marty's techniques and regularly refer my managers to the book when they run into difficult situations. Buy the book.
Just in case I forgot to mention it: Buy the book.
Coaching & Mentoring for Dummies.......2000-07-08
This would be an informational book for people who are coaching or mentoring others. There are lots of helpful tips on how to get others to work for you, not against you. These tips can be helpful when you want people to try their best.
Coaching & Mentoring for Dummies.......2000-07-07
This is a great "how to" book. It has plenty of "laundry lists" that all coaches must keep in mind at all times. It is one of the most comprehensive coaching books that I've seen for a long time. This "on my desk" book is guarranted to have plenty of high-liteing and dog-ears within a short period of time. This is a must for new or seasoned coaches and coaches-of-coaches.
Book Description
This practical, reader-friendly book discusses training and how it relates to business objectives and strategies. Using a model of the training process to assist readers in understanding the training process, it emphasizes the value of developing training programs, with examples provided for both large and small organizations, relating training to the overall strategy of a firm.
This book provides comprehensive coverage of such topics as the role of training in organizations; training in large and small businesses; strategic planning; human resources departments and their role in supporting strategy; theories of learning and their application; needs analysis; training design; training methods; training development and implementation; and training evaluation.
For Human Resources Department managers and staff, trainers, project managers, business strategists, and team trainers and team developers.
Customer Reviews:
Just the facts, ma'am..........2002-02-07
I'm currently using this as a college textbook. It's taken me three weeks to work through three chapters. After two weeks, I ended up skimming over the 2nd and 3rd chapters just to make it through without stopping 4 or 5 times wondering what it was I was reading. I can see it's loaded with important information, but it's an effort to stay focused. The headings and subheadings are bland and repetitive. I often feel like I'm rereading a section, but how can I tell when sections I've read aren't memorable? The authors also show a knack for stating the obvious. For instance, "Identifying the required KSAs is not as obvious, but they are still relatively easy to obtain, by examining each task and asking the question, 'What knowledge, skills, and/or attitudes are necessary to perform a particular task?'" (p.143).
I find it ironic that a book that is attempting to teach people how to make training pertinent and interesting to others is itself uninteresting. This is a book for those who just want the facts and don't care if the writing and presentation are lively or engaging.
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- 2007/8 Guide to Association Web Sites: For Recruiters and Job Seekers (Weddle's Guide to Association Web Sites)
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