Book Description
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.
Download Description
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, c
Customer Reviews:
Great advice (if you can assimilate it).......2001-05-25
The problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes. I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your product so that the customer realizes that your product meets their needs. Of course, if the customer doesn't need your product, then maybe you need to learn some of those "hard-ball sales" techniques (or find a better product!). No amount of customer empathy, listening, or product positioning will help you overcome a customer-product mismatch. Which brings me to a point: although Richardson argues against this, I think playing hardball has a place in negotiations; remember, the party you are negotiating with doesn't always have to feel warm and cozy inside in the process. A true persuader will know when to be soft and fluffy and when to apply the pressure.
Also, the whole paradigm-replacement languuage ("we are moving into a new age of selling...") is corny. The advice Richardson is giving is not new or revolutionary, as she claims. But she has succeeded in organizing a lot of really good sales principles in a clear and coherent way which can easily be appreciated by readers.
I read this book together with Richardson's "Selling by Phone" and frankly, one is just a rehash of the other. Richardson copied entire paragraphs from one in writing the other. So save your money and buy just one of the two. But if you are an accidental salesperson, or even if by trade you are not a salesperson but you are occasionally called upon to negotiate (maybe you are a lawyer or a manager) Richardson's books will be a refreshing introduction to the discipline of negotiation and persuasion.
excellent, customer oriented common sense.......2000-07-08
After reading plenty of those "say what I say, exactly as I say it" sales books, none of which I found truly helpful out in the field, this book was like a breath of fresh air. Easy to read and easy to adapt to personal styles it is a treasure trove of good advise. If you actually care about your customers and want them to return to you on a regular basis, this is the book for you.
should be a textbook for sales classes.......2000-06-09
From my many varied experiences, I realize that I just don't like selling, but when I was trying to bone up on my sales skills, I found this book to be the most useful. It is heads and shoulders above other books on the subject and it was so intersting that I probably read it cover to cover in a day or two. The advice is extremely practical and you are learning great principles of selling. You are not learning a bunch of closing dialogues that only work for the person who invented them. Easily digested, the principles allow you to adjust your approach in mid-sale because you are asking questions whose answers will tell you what you need to do or say next (positioning.) Tons of great info here. It should really be a textbook for sales classes.
Eye-opener and Instant Results Obtained.......2000-04-01
I manage a distributor sales force throughout the U.S. and Canada. After reading this book (actually WHILE reading this book) I applied the information and witnessed immediate success, as did my sales reps. The information is direct, common sense, well presented, easy reading and entertaining. It is not full of 'theory', but actual 'meat' that can be applied each day after reading even a chapter or two the night before. I am buying books for each of my reps and feel it is one of the best gifts I could ever give them. Well done!
Book Description
Strength training is a vital addition to the healthy woman's fitness routine. Working with weights improves core stability and strengthens muscles, which in turn boosts metabolism, improves balance and flexibility, and builds bone density. Clearly illustrated with step-by-step color photos of each exercise, Total Strength Training for Women guides the beginning or intermediate student through all aspects of weight training for strength rather than bulk, and offers a progressive plan for weight training at home or in the gym, working with free weights or fixed weights. Additional coverage includes a guide to warm-ups, the main muscle groups, correct posture, and spot training programs.
Customer Reviews:
Extremely Thorough.......2007-04-09
Illustrations of working muscle groups coordinate with in-depth analysis of critical exercises to help you build a more complete routine.
I Need Strength Training Just to Carry This Book!.......2007-02-22
I just got my copy of this book today. From what I've looked at so far, it seems to be very clear, thorough and well-illustrated. My only complaint is that this book is oversized and heavy. It's not the kind of thing that will fit in my gym bag so I can refer to it while working out. I think it needs a better format.
Very Complete.......2007-01-10
I was surprised at the depth of and introduction to some critical exercises that even the best strength training books do not even attempt to address: things like wrist strength, pronation movements, and so forth. I felt this book really rounded out my exercises and it pictured the muscles I use so that I could build a more complete routine around all of the muscle groups I wanted to target or had been neglecting. Great book, spiral with pix, easy to take to gym.
Equipment Oriented.......2006-11-22
This book is heavily weighted toward the use of exercise machines. If you have access to them at home or in a gym, then it's an excellent book for toning and strength building. If you don't, you'll discover that, aside from the sturdy spiral format, it has little to offer the at-home exerciser interested in using handheld, wrist, or ankle weights and the Thera Band system. If the latter is more your speed, try Joan Pagano's excellent book: "Strength Training for Women."
Very thorough!.......2006-11-05
I bought this and reviewed it, and it appeared quite thorough. My friend's daughter was getting into weight lifting and wanted to learn more about it. I lent her this book and she is very happy with it.
Book Description
Leading a meeting? giving a presentation? Heading a workshop? Icebreakers are great for lightening up the atmosphere at the beginning of a meeting or event, and encouraging everyone to participate fully. This collection of 50 icebreakers is organized around common business situations and is designed to help leaders start every session, meeting, presentation, or workshop with a burst of energy and fun. Includes icebreakers for sales meetings, team building, complete strangers, introducing a topic, staff meetings, groups over 20, outdoor settings, and more. this latest book in the popular Big Book of Business Games series is the most fun yet!
Customer Reviews:
Did not buy this item.......2007-05-03
Don't know why this is here as I never purchased this item.
Inventive but is it practical?.......2003-07-21
My first observation on this book is that it is focused on the large group not the small group. However, the rationale for some of the large group focus seems to flow entirely from a preoccupation with dividing large groups into smaller groups and then applying tasks or games to these subgroups. If you have never thought about working with groups this book may be of some use, but by and large I judged many of the examples were impractical in terms of the time and resources needed to get deploy them.
My key reservation about these icebreaker books is that they are written more to help the presenter break the ice rather than any presumed intra-audience barriers.
reveiw by hands-on trainer.......2000-09-09
This book is packed with icebreakers, but I personally wouldn't use most of them. They border on the "touchy-feely" side, and will only work if your audience is open to that type of activity.
Hot Icebreakers.......2000-03-30
There are so many great ways to get a group started with this book. It's perfect for the people who are inactive and very active. From get-to-know-games to every-day-fun. This book covers business meetings, weekly meetings, workshops, and almost every other type of get-together. The groups sizes go from small to huge. I would definitly recommend this book for any coordinator or leader. Enjoy and have fun!
Book Description
This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!
You'll quickly learn how to:
Get into new accounts at the top
Keep out of time-consuming log-jams-and into VITO's office
Promote loyalty at the top with existing customers and capture add-on business
Increase the size of every sale
Selling To VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales professionals from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions. It can help you, too, by getting you to the right person so you can do what you do best: SELL!
Anthony Parinello is without question the country's foremost expert on getting appointments with, and selling to, top decision makers. This book is the product of his twenty-three years of award-winning sales performance.
Customer Reviews:
Selling To Vito.......2007-07-17
I have purchased Anthony's books and used his methods for over 7 years. I've been the number one or number two sales representative in my sales category for for six consecutive years. I believe one of the main reasons for my consistency is the fact that my sales process typically starts with the person who can sign the check.
I highly recommend Mr Parinello and his books to anyone that wants to speed up the sales cycle, have more fun, and make more money :)
Top Executives Are Hard To Reach, This Book Helps.......2007-05-14
I have read many business books that are the same old same old. This book is different. It focuses on getting into see that Very Important Top Officer in a company. These are the people that we all want to know, but have trouble getting to call us back. The c-level executives today are too busy and cold calling just does not work. To reach them you need to be tenatious and creative.
This book does a great job of showing you the way to stand out from the crowd and get VITOs to return your phone calls. It reads a little bit like a text book, but the end results and advice in the book are well worth the effort.
I found the tips in the book to be helpful and I use them on a daily basis.
A Different Type of Sales Book.......2007-04-28
I've been in sales many years. I've read a LOT of sales book and listened to a lot of tapes. Nowadays, I tend to skim them because most books are just a rehash of old ideas. Parinello has done something here that I have never heard of before. He asks the reader to "trust" that his method will work "as is." I have done just that. I followed his cookbook approach to making contact with VITO. It has worked for me better than 50% of the time. Deviate, skip steps or embellish and you're on your own. I'm not saying that all his ideas are great, but his formula for gaining access to VITO works. What to do when you get the meeting, I wouldn't leave to Parinello. Try Spin Selling & Strategic Selling for the rest of it.
SPIN Selling
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Review from a Sales Training expert for Selling to VITO..........2007-04-03
Anthony Parinello bridges the gap in the quantity versus quality argument for cold callers. As a sales motivational speaker and author I meet many delegates who argue that quality is more important than quantity when cold calling yet who have no way of upping the quality of their calls!
In a nutshell Parinello suggests a specialised method for "teeing clients up" with a letter before calling them. This is not in the "spray the market and hope" approach of most companies but in a targeted, well-thought through strategy which works.
Whilst by no means appropriate for all cold callers this approach should prove a usefull addition to your current methods of operation for most salespeople. I have tailored this approach with several of my clients and we have achieved significant break-throughs with clients which they were failing to penetrate by any other methodology.
The key thing here is - tailored. Whilst this book in of itself is incredibly powerful it, like all methodologies, will need tailoring for your personal style and industry. Even as a sales author and sales training expert myself I found some of the tactics rather "in your face". I also think that some of the later strategies in the book (voice mail for example) would need some considerable translation to work for most people. In places they come across as somewhat "salesy" (and I don't use that word lightly as I am proud of being a sales author and speaker).
All of that said, I would recommend this book to anyone who picks up the phone and attempts to win meetings with senior decision-makers as the methods contained within will cause you to think about your exisiting practises and will add some more weapons to your arsenal. This book has a home on my shelves and will not be being leant out!
Foundamental selling techniques for any business level sales people.......2006-06-12
Anthony Parinello's book teaches the very basic foundamental concept of selling to any business customers. Before selling anything, any smart, high level sales person should consider what business value their product or solution provides.
As a sales person, we often forget how important it is to be a provider of a business solution rather than a box pusher. Although it would differ by industry, this book maps out the basic guideline needed for any sales person to be successful. I highly recommend this book to anyone just starting a career selling technology or types of sales position.
Book Description
Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business--an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.
Customer Reviews:
Very dated.......2007-07-30
While this book gives a good starting point for a seminar newbie, it is quite hampered by its dated material. All statistics and pricing examples are from the late 1980's. There is no recognition anywhere in the book that the Internet exists, PowerPoint can be used in presentations, etc. For instance, you are warned against using carbon copy paper. Hello? Good in 1990, but needs a serious and thorough updating to reflect current trends and technologies.
Dated but very good.......2006-06-26
This is a good introductory book for those that need to develop and promote successful seminars and workshops. The book covers what one needs to know about developing a program, market testing, setting the right fees, marketing, promotion, advertising and publicity. The reader is provided with useful practical tips and advice that I have used to good effect.
The book is well written in simple English that is easy to follow and understand. Despite the book being a bit dated, the advice it provides is still relevant and very useful and practical. Even the veteran has something to learn from this excellent book.
Those who wish to capitalize on the growing business of seminars, workshops, conferences and training classes are recommended to read this book for guidance and directions.
Very good service........2005-09-17
Book was sent in a timely manner and I received it in good shape. Thanks.
Great information.......2004-06-23
This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.
Early in my business I provided "public" seminars and this book provided some great advice and tips.
Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)
Reference Only.......2002-03-27
This book has lots of really good information. This is a great reference tool.
Book Description
""Businesses need to stop focusing on 'paradigm shifts' and 'strategic initiatives' and realize that none of that makes any sense if your front-line employees don't 'give a damn.'"" —Rhoda Olsen, President, Great Clips, Inc.
Transform the Your Bored, Uncaring ""Generation Why"" Young Workforce into a
Powerhouse of Performers and Innovators
According to the U.S. Office of Consumer Affairs, by 2012 there will be a shortage of more than two million front-line service workers in retail sales, customer service, and food preparation. Only a fraction of the restless Generation Y workers who typically fill these positions stay with their employer longer than a year! Dubbed ""kidployees,"" these 16- to 24-year-olds share an entirely different set of values, expectations, and skills that must be reckoned with if you're among the millions of business owners and managers in America.
In Getting Them to Give a Damn, nationally recognized Generation Y expert Eric Chester shows readers how to hire, train, manage, and motivate a workforce that won't blindly conform to traditional standards and time-honored company policies and standards. Chester reveals the management techniques that leading-edge employers are using to get these quirky, book-smart, and streetwise kidployees to contribute in innovative and entrepreneurial ways.
Customer Reviews:
Motivate Young Employees.......2005-12-19
I was often puzzled by employees in their early 20s. They brought different values, expectations and skills to the workplace. My job was to teach them the service ethic, to keep them long enough to get the benefit of my training efforts and keep them motivated to put in a good day's work.
This book addresses those issues. Any employer today needs to inform themselves on how to deal with this age group.
A 'must' for any member of the 'next generation employer'.......2005-10-11
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.
A 'must' for any member of the 'next generation employer'.......2005-10-11
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new employees to using different types of training to make them loyal, this is a 'must' for any member of the 'next generation employer'.
If you employ them and want to retain them...Read this Book!.......2005-08-17
If you employ a team or are looking to employ (and retain) a team that includes anyone in the 15 to 25 age bracket, this book is an absolute MUST READ.
Several very good examples of what other successful operators are doing and plenty of food for thought that can lead to real application in your business.
A great investment and a very good read!
Much-Needed Book, Right on Target.......2005-05-03
If you are a business owner employing people between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are a manager or supervisor in any kind of company where you are responsible for employees between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are the confused parent of one or more children between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are an educator of students between the ages of 16 and 24, buy, read, absorb, and apply this book. Are we communicating here?
OK, your first reaction is the profanity in the book title. Live with it! You will find the word a few places in the text, but it's there to make a point. Yes, the writing is punchy, direct, and pushes the envelope of your thinking. However, so do the attitudes and behavior of your young people. We older folks (let's say that term refers to all us gray beards over 35) need to wake up and smell the differences between today's young workers and their counterparts in previous generations. They are different, and must be managed differently. Learn how and succeed. Ignore the lessons of this book and continue to pour profits down the drain by recruiting, training, recruiting, training, recruiting, training, ad nauseum.
Eric Chester is respected as the leading authority on this age group, assuming that anyone can be an expert on kidployees. As a consultant and author in the workforce field, I'm very comfortable telling you that the man is right-on in his writing as he is in his speaking. He'll grab you at the beginning of the book and hold your attention with anecdotes (some from his own life) and lessons learned. In page after page, Chester presents knowledge, insight, techniques, and advice that-if heeded-can substantially strengthen a manager's effectiveness.
In the first of five well-organized sections of the book, you'll gain valuable perspectives about the 16-24 year olds (Generation Why), noting how and why they're different...and how the difference can be a powerful asset for your company. Subsequent sections address how to attract, keep, and connect with this important employee group. The last section offers important insight into some employers who get it right...why and how. An index supplements the text, enabling you to go back to particular sections for refresher readings.
You will be amazed at how much the author has packed into this comfortably-sized book.
After you're finished with your first reading, you'll probably be inspired to buy copies for other managers in your organization. Wait. I take that back. That inspiration will come to you before you've finished with the book. It hit me somewhere about half through the pages.
Warning: if your competitor uses this book and you do not, you are in big trouble!
Book Description
Sales call reluctance is the "social disease of the sales profession." The Psychology of Sales Call Reluctance offers practical, field-tested and well-researched technologies to diagnose and overcome career-limiting emotions that keep talented, capable people from earning what they are worth.
Customer Reviews:
The Psychology of sales call reluctance.......2007-05-07
This is the absolute most worthless book on sales call reluctance I have ever read.
Good Information BUT.......2007-04-11
This is a very good book but it has parts that are in-depth and one can look at in many different ways. You must be willing to read and put into use the information and learn methods to help yourself.
Ridiculous and Insulting.......2006-04-30
I gave this book one star because there is no option for zero stars.
This book is an insult to all sales professionals. The gist of the book is that call reluctance is some type of mental disorder and all salespeople who don't want to cold call have the disorder.
But what really made me want to burn this book is the authors' suggestion that the biggest symptom of this so-called disorder is when salespeople dress very well. Excuse me? I'm sorry but in sales, your appearance counts, and to state that dressing well indicates that a salesperson has a mental disorder is nonsense! Hopkins, Gitomer, and all the great sales authors who have a track record to prove that they walk their talk will tell you to wear great clothes and that your appearance matters.
I'd like to see one of the authors walk into an appointment dressed like a slob, and get the sale.
The sick part of it all is that many sales trainers have sold out and joined the cottage industry of teaching so-called sales reluctance 'cures.' Don't waste your money on this book unless you too want to sell out and preach this garbage and stab your fellow salespeople in the back.
You can sell and self-promote.......2006-03-24
The book is not for the faint-hearted. It is a quality, academic approach to the fears and reasons we have a relunctance to promote ourselves, our business, our product.
The Athena Tech is the best testing instrument around for diagnosing what is going on in our heads to set us up for failure in sales. I give this book to clients. It's great.
Jo Anna Couch
The Corporate Educator
Executive and Business Coach
Dallas, Texas
Has helped me.......2006-03-08
This book is an interesting look at the salesman's psyche. It gives you the opportunity to figure out which of their categories you fit in and a way to fix your weaknesses. I agree that we are naturally drawn to what comes easy for us. It is harder to work on the weaker areas in your personality.
My sales ratio has improved and I think this book has helped.
Amazon.com
Close the Deal is bursting with hot leads for sales pros looking to sharpen their skills and win more customers. Authors Sam Deep and Lyle Sussman show how to capture sales without being pushy or arrogant. Deep, a consultant from Pittsburgh, and Sussman, a management professor at the University of Louisville, believe that the essence of selling is sticking to a system. "Masterful sales professionals are neither lucky nor gifted," they write. "They do not dream, wish or hope for victory. They go out and make it happen." The book is based on programs developed at the Sandler Sales Institute, a noted Maryland firm that trains thousands of sales professionals around the country. The authors contend that three keys to successful selling are asking the right questions, making supportive presentations, and finding exactly how to eliminate roadblocks or "pain" for customers. "There is only one reason you will sell anything: your ability to reduce a buyer's pain," the authors write. "You can't reduce pain if you don't know what it is. Buyers will tell you if you ask correctly." The book is easy to read and full of practical advice and tips. The authors provide 120 lists on topics like "Fifteen Steps to Better Listening," "Seven Fears all Buyers Have," and "Fourteen Ingredients of a Winning Proposal." Salespeople will find a powerful ally in Close the Deal. The book is a blueprint for finding and analyzing buyers, determining their needs, and getting the sale. --Dan Ring
Customer Reviews:
What do you hope to accomplish with your sales skills?.......2005-11-25
If applied, the information in this book can help imporve your lifestyle....
It works, period.......2005-04-05
I reluctantly purchased this book based on previous reviews. Being very skeptical of the checklist format, this book, frankly, seemed like a "salesman cookbook" scheme. Well, I was wrong. It took a little getting used to, but this book is written in a way that helped me learn to sell my company's products and services.
Just so you know, I basically flunked IBM sales school for engineers way back in 1991. Some of the information IBM taught stuck because, frankly, it is very good. However, even with IBM sales school (acknowledged as one of the best on the planet), I just did not grasp selling and never took up a career in selling. For all intents and purposes, I am brand new to this.
I took this book, and in one week, created a powerful prospecting script. That script, which I created almost word for word from the book, with the exception of items specific to my business, has helped to land two great new customers in only two weeks. That is not to say that it will happen the same way with everyone, but the writers have a sublime grasp of how to talk to people, remain honest, and influence them; so long as you have a sellable product or service. As the authors point out, selling is not about the product or service, but about the seller of the product or service. The suggestions in this book for how to get pass a receptionist and how to conduct a prospecting call are direct, easy to understand, and greatly helpful.
It is not necessary to read this book from cover to cover. Many of the lists have references to other lists. It turns out that, with this book, this was the best way for me to learn to sell. It can be used while you are on the phone and to brush up just before making a call.
This book is highly recommended for anyone new to selling.
This is the Sandler Jump Start Program.......2003-03-06
Take the [$] Sandler Sales Jump Start training class and this is the book derived from it. Only thing missing is the class room participation. Put the two together and you've got something, buy just the book and you really only have 1/4 of the knowledge.
not worth the tree.......2002-07-08
This book has nothing new to add. Bad format. Dumb information.
More bullet points than checklists.......2001-11-15
This book is written so that you can get short lists of helpful tips on sales. I thought it was going to be more of a handbook of checklists - instead it is many, many different topics arranged by subject.
There is a companion tape set that you can get from Nightingale which has the same graphics on the cover but expands a little more on the content.
Overall I've found myself referring to the checklists inside this book a lot more than I initially thought I would - perhaps because the format lends itself to quick reading and re-reading.
Sandler Sales Institute is a national franchise which has an interesting and different perspective on the sales process.
Book Description
As companies shift from hierarchical management into teamwork, managing is not nearly as important as coaching. Here is the first book on the coaching process written exclusively for sales managers--a brief, easy-to-digest primer on making the transition from a traditional boss to a sales coach. Created by an author/instructor who teaches sales management as the prestigious Wharton Executive Development Center, this guide shows sales managers how to: understand the nuances and payoffs of coaching: conduct coaching sessions and improve key skills such as listening and giving feedback; deal with problems such as discipline and reluctant behavior within the sales team; and coach and peers on oneself.
Customer Reviews:
Extremely practical, extremely relevant, very easy to read........2007-03-16
This book is a real treasure. I would have been successful by 1000% if I had read this book earlier. The price of this book is such a small investment in comparison what you get from this book. I recommend it a thousand of times!
I recommend it for all the leaders no matter if you coach sales teams or teams of other profiles.
Thanks the author for such an extreemely useful and practical book.
Coaching at it's finest .......2007-01-04
Very practical and helpful for anyone who want to be effective coaches. Ms. Richardson really understands what most managers and sales persons tend to do in a coaching situation and was able to 'coach' readers in how to avoid common pitfalls.
Excellent choice for learning to coach a team!.......2005-09-09
This was an excellent book. The topics included were very applicable to creating a coaching culture. It is very straight forward and easy to read and comprehend! This book will be extremely helpful in creating a coaching culture in a sales call center environment.
Sales Coaching is practical, applicable, and long overdue........1999-09-23
I often say to Sales Managers, "Show me a great Sales Manager with lousy salespeople and I will show you a lousy Sales Manager." Then I tell them to read 'Sales Coaching.'
Linda Richardson has constructed the ultimate step-by-step guide in getting managers to reevaluate their priorities and focus their attention on improving the sales staff through effective developmental coaching. The book is easy to read and full of practical tips and coaching models that will make any sales team more productive.
Most importantly, unlike many sales management books, this work translates into practical application without the brain damage. Sales Managers should be able to apply these principles immediately. Read this with a highlighter in your hand - and be prepared to transform your sales management approach.
Book Description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales.
In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects.
In Sales and Marketing the Six Sigma Way, you will:
* Find out why ""the usual fixes"" for sales problems don't work
* Meet executives who have used Six Sigma to imrpove marketing and sales results
* See the pitfalls that await the unwary when applying process improvement in sales
* Learn how to introduce Six Sigma to sales and marketing professionals
* Discover through examples and cases how to manage sales as a process
Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing.
With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Customer Reviews:
A Must Read for CEOs Tired of Same Old Sales Excuses.......2007-08-17
This book tackles the central marketing problem of our time ....too many suspects, and an ever dwindling number of qualified prospects. Mr. Webb untangles this problem and then shows you how to design a selling system to be an ever improving "machine". A fun read with lots of how-to and examples.
It's a PE Book.......2007-07-24
It's Good to me, I work for jnj of china. it helps and leads me do the project is well
Merging Six Sigma with Sales & Marketing.......2007-07-20
Michael Webb has done a fantastic job with merging the six sigma methodology with the sales & marketing disciplines. This book takes the six sigma practice, that has long been used in the manufacturing circles, and applies it to the sales function in a way that is both concise and understandable. Six sigma promises to change the future of sales just as it has manufacturing, and this book is the road map for that journey. I would not only highly recommend this book to anyone in the sales and/or marketing arena, but consider it a must read.
Sales & Marketing the Six Sigma Way.......2007-04-03
I found this book invaluable. As a brand marketing consultant I face a barrage of misguided engineers and production minded individual who deam marketing as puffery. This book provided me a greater insight in turning these folks into marketing partners. Engineers and marketing consultants have more in common than they know - Sales & Marketing the Six Signa Way identifies how these two can and should come closer together to seek and implement the voice of the customer in establishing and marketing superior customer value.
A Great Explanation of the Sales Process.......2007-03-22
This is the first book I've read that truly and fully explains how to analyze the selling (and marketing) process and improve it. Six Sigma is not easy to understand to those who have never studied it, but the Author explains it very clearly and thoroughly. I've read a lot of sales and marketing books and this is the first one I have come across that acknowledges that selling today is very different than it used to be. Many of the existing sales books are completely out of date and were written for a different era. This book is a fresh new look at the sales process overall and where the obstacles may be.
Books:
- Store Windows No. 15 (Store Windows)
- Strategic Compensation (4th Edition)
- Strategic Management: Concepts and Cases (with InfoTrac®)
- Strategic Organizational Communication: In a Global Economy (with InfoTrac®)
- Strategies for Reading Assessment and Instruction: Helping Every Child Succeed (3rd Edition)
- StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
- Supervision in Social Work
- Teacher Interviews: How to Get Them and How to Get Hired!
- The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs
- The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs
Books Index
Books Home
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General
| Business & Investing
| Subjects
| Books
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach
Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
Close the Deal: 120 Checklists for Sales Success
