The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Average customer rating: 4.5 out of 5 stars
  • This is not "how to" book
  • BE your OWN BRAND!!!!!!!!
  • Some great ideas; in need of editing
  • Enjoyable read, OK stuff, but not WOW!
  • Life Changing...
The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Peters
Manufacturer: Knopf
ProductGroup: Book
Binding: Hardcover

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ASIN: 0375407723
Release Date: 1999-09-21

Amazon.com

If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.

In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards

Book Description

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0.  Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Customer Reviews:

2 out of 5 stars This is not "how to" book.......2007-09-26

"Talent" by T.P. is better. This book consist of 50 main bullet points and possibly 6-700 sub bullets - all together a long list of nice things to think about but this is not a "how to" book as expected.

3 out of 5 stars BE your OWN BRAND!!!!!!!!.......2007-08-31

A lot of the advice within this book is sound: Be proactive. Sell yourself. Define yourself. Network. Take responsibility for your career success. As a junior professional, it's very important for someone like me to realise how these elements support and leverage one's actual capabilities in the workplace.

However the author seems hard pressed to develop these into 50 distinct points. It becomes repetitive, which is why I would recommend dipping into the book as opposed to reading it cover to cover.

The written style and tone becomes irritating. As other reviewers have noted, it's full of PHRASING like THIS!!!! HYPERBOLE!! INSPIRATIONAL CLICHES!! I wish instead of 5 word sentences the author had also offered more explanation and insight into the issues he raises.

4 out of 5 stars Some great ideas; in need of editing.......2007-08-28

Many, if not most, business books began their life as a set of PowerPoint charts that the creator presented to seminars, conferences and the like, and that were subsequently converted into book form. As a result, most business books are chock full of filler - anecdotes of questionable relevance, endless repetition, and other low-value material.

In contrast, "Brand You 50" eschews surplusage. It reads like a conference presentation, for better and worse. On the plus side, this book is a fast read, and it includes dozens of ideas for improving your performance, your skills and your marketability. Which ideas you choose to embrace and implement will depend on your job, your goals and your personality; this book provides a huge buffet of ideas from which to choose. "Brand You 50" has no filler at all, which I appreciated. On the minus side, the book is formatted horribly. Peters crows that he designed it himself. I appreciate the thought, but some editing of punctuation, font, and the like would have helped immensely. It literally reads like a transcript of a motivational speaker, complete with a plethora of exclamation points. Indeed, this may be the first book in the English language with more exclamation points than periods.

However, after you get past the awkward formatting, "Brand You 50" provides a wealth of practical ideas for building your personal brand. It's at least worth checking out from the library.

4 out of 5 stars Enjoyable read, OK stuff, but not WOW!.......2007-08-09

Well, I read it in 4 hours... It's interesting, it does good to your self-esteem and contains fairly practical advice. However, I wouldn't consider it too seriously for crafting a new life course on the basis of its advice. It also needs significant updates where it refers to new media and the Internet.

5 out of 5 stars Life Changing..........2007-04-01

If there ever was a book that changed my paradigm when I first read it, it was "The Brand You 50."

Ever since, I have promoted this book strongly in my classes, toward all my students. In fact, the first thing I always tell them is, "You are You, Inc. from today on. You don't work FOR any company, but you work WITH them. Change your views, and therwith, change your life.

So far, it has worked tremendously. I have received numerous notes of gratitude from those who previously felt trapped in their work situations. Tom Peters truly did an awesome job with this book.

I used many of the mindsets of Peters in my own works, most recently in "The Awakened Leader: One Simple Leadership Style That Works Every Time, Everywhere," and "Spirituality in the Workplace: What it is; Why it Matters; How to Make it Work for You" (the last one co-authored with Dr. Satinder Dhiman and Dr. Richard King).

It is unbelievable what a change in perspective can do for your self-esteem, drive, and visions. But having thought about it deeply, and having interviewed over 100 leaders since reading this book, I can attest that it's a great work.

Read it, and then read the books in which many of Peters' advises have been captured, "The Awakened Leader: One Simple Leadership Style That Works Every Time, Everywhere," and "Spirituality in the Workplace: What it is; Why it Matters; How to Make it Work for You."
History: Fiction or Science? (Chronology, No. 1)
Average customer rating: 4.5 out of 5 stars
  • Calculations are only as good as your numbers
  • Pants on fire?
  • Accepted History & Chronology Must Be Changed.
  • Very Interesting
  • History as Science Fiction
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

4 out of 5 stars History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
Bringing Out the Best in Yourself at Work: How to Use the Enneagram System for Success
Average customer rating: 5 out of 5 stars
  • Finally...
  • The most practical enneagram book out there for business applications
  • Betsy Siwula Brandt, Breakthrough Consulting, Santa Fe, NM
  • A Life Changing Book
  • Personality Traits in the Business Environment
Bringing Out the Best in Yourself at Work: How to Use the Enneagram System for Success
Ginger Lapid-Bogda
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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ASIN: 0071439609

Book Description

A proven system for improving your own work and for working better in a team

Used by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:

Customer Reviews:

5 out of 5 stars Finally..........2006-08-26

The genuine nugget in this book is its use of the Enneagram to move forward the original Center for Creative Leaderhip research about what derails successful professionals. Lapid-Bogna's gift is to communicate the most profound and deeply thoughtful insights with deceptively casual language. I agree it needs to be read twice: Once to understand the techniques it describes, and a second time to appreciate how she builds on her hard-earned understanding of what works and doesn't work in OD and career development. Then, consider reading it a third time to appreciate the Enneagram for the doors it opens to truly deep personal growth. Not just another book written as a practice-building marketing piece for the author. It contains enough material for at least two books.

5 out of 5 stars The most practical enneagram book out there for business applications.......2005-10-03

I love this book. I am an executive coach and I find this very useful for helping my Enneagram-aware clients apply the model directly and quickly to work situations -- to help debug relationships, communications, conflilct, etc.

I especially like Lapid-Bogda's distinctions and examples around "Pinch" and "Crunch" for each of the types.

I don't know of any other books except Michael Goldberg's "The Nine Ways of Working" that fill this business-application niche quite so well.

Highly recommended for those who need a practical, hands-on way of using the Ennegram in day to day work interactions.

5 out of 5 stars Betsy Siwula Brandt, Breakthrough Consulting, Santa Fe, NM .......2005-09-03

Finally a groundbreaking book on the 9 ways of working that can be handed to your HR director! Enneagram Personality System books started being published in the 1980's; not until now has there been one that systematically applies this system to organizations. As an organization development consultant, I have always found the enneagram to be essential to my executive coaching and development. Now, in a practical and most excellent way, Lapid-Bogda applies the system to all key areas of organization life-- including employee feedback, conflict in teams, leadership and team development, etc. You can take the applications and use them immediately on the change initiatives you already have underway in your orgaization-- such as your 360 degree feedback sessions.

Not only does Lapid-Bogda make it easy for you to apply this system, but once familiar with her book and work, the reader can order tailor made tools that go with each organization topic that will further assist your ease of application.

If you are "stuck" in your own personal career development or trying to lead others in theirs-- and looking for a breakthrough-- then buy this book!

5 out of 5 stars A Life Changing Book.......2005-08-20

This book has helped me in ways that I never imagined. The information in this book has been extremely useful in my quest to better understand myself and others. "Bringing Out the Best in Yourself at Work" is very much a must read for anyone interested in improving their relationships at work and in life in general.

5 out of 5 stars Personality Traits in the Business Environment.......2004-09-01

This is a book on using the Enneagram system specifically oriented to todays business environment. The Enneagram is not unlike other personality oriented systems. First an individual is asked to examine nine different personality types and to identify himself with one. Then the Enneagram, a diagram of the interaction of the various types can be used to predict behavior.

The book, however, reverses the normal trend in personality testing books where the book is organized around the personality type. Instead the book describes several common business situations and then describes how the various personality types react to the situation.
How to Become CEO: The Rules for Rising to the Top of Any Organization
Average customer rating: 4 out of 5 stars
  • How to Become CEO: The Rules for Rising to the Top of Any Organization
  • limited info but useful
  • How to become CEO!
  • The first book to read on the climb
  • Excellent Book
How to Become CEO: The Rules for Rising to the Top of Any Organization
Jeffrey J. Fox
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

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ASIN: 0786864370

Amazon.com

Most books about career advancement are either weighty examinations about success in the workplace (e.g., How to Be a Star at Work and Working with Emotional Intelligence) or flippant, humorous takes on surviving the countless inanities of modern work life (e.g., Working Wounded). Jeffrey Fox's book, How to Become CEO: The Rules for Rising to the Top of Any Organization is neither. Instead, Fox presents 75 commonsense rules about successfully conducting your career.

Rules like "Know Everybody by Their First Name" and "No Goals No Glory" may seem obvious; others, such as "Don't Take Work Home from the Office" or "Don't Have a Drink with the Gang" may not. Each is accompanied by page or two of succinct and thought-provoking explanation. For example, for rule 27, "Don't Hide an Elephant," Fox writes, "Big problems always surface. If they have been hidden, even unintentionally, the negative fallout is always worse. The 'hiders' always get burned, regardless of complicity. The 'discoverers' always are safe, regardless of complicity." Wise and to the point, How to Become CEO will help just about anybody's career, whether you want to become CEO or not. --Harry C. Edwards

Book Description

Jeffrey J. Fox's business bestseller How To Become A CEO shows you all of the techniques you need to get the topno matter what kind of organization you work for.

Customer Reviews:

5 out of 5 stars How to Become CEO: The Rules for Rising to the Top of Any Organization.......2007-03-14

100% satisify, very good service and the packing is good to protect my book.

5 out of 5 stars limited info but useful.......2007-03-09

This book has limited information, some of which should be deemed as "common sense", but it can be useful to some.

5 out of 5 stars How to become CEO!.......2007-02-11

GREAT LEADERSHIP BOOK!! TAKE IT WITH ME EVERYWHERE I GO!! this book will give you the get up and go to build your way up into your company!!

5 out of 5 stars The first book to read on the climb.......2006-08-26

"How to become CEO" should be mandatory reading for anyone considering climbing to the top. I agree with almost all recommendations in this book. That is why, I must have given at least 20 copies as a present. The best part is; you can go back and read the chapters randomly once in a while to refresh the basic rules. I have also read the other books of the author, liked most, but this one is by far my favorite.

5 out of 5 stars Excellent Book.......2006-06-19

I recently bought this book....I will recommend it to all the ambitious people out there. This is an awsome book....I am very impressed by all the things author has listed in the book.
Student Development in College: Theory, Research, and Practice (Jossey Bass Higher and Adult Education Series)
Average customer rating: 4.5 out of 5 stars
  • Not a text I'm selling back
  • A Good Introductory Textbook
  • Very Pleased
  • Theory Light
  • excellent overview
Student Development in College: Theory, Research, and Practice (Jossey Bass Higher and Adult Education Series)
Nancy J. Evans , Deanna S. Forney , and Florence Guido-DiBrito
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

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  1. Education and Identity (Jossey Bass Higher and Adult Education Series) Education and Identity (Jossey Bass Higher and Adult Education Series)
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  3. How College Affects Students: A Third Decade of Research (Jossey-Bass Higher & Adult Education) How College Affects Students: A Third Decade of Research (Jossey-Bass Higher & Adult Education)
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ASIN: 0787909254

Book Description

This sweeping resource gathers together in one volume the diverse body of theory informing our understanding of students' intellectual, cognitive, social, moral, and identity development during the college years. It critically examines the recent body of theory that reflects the changes, complexity, and diversity of today's campuses with special emphasis on gender and cultural differences in student development.

Customer Reviews:

5 out of 5 stars Not a text I'm selling back.......2007-08-01

This was a required text for a graduate class and I thought it was good enough to keep. It is a great introductory book that provides a good look at many of the different theories. It is true that it is not really deep, but that is what makes it a good introductory book. It goes just deep enough to help you understand.

5 out of 5 stars A Good Introductory Textbook.......2007-02-01

This is a required text for my graduate class, but it does a good job of introducing student development theory

5 out of 5 stars Very Pleased.......2005-10-07

Book arrived in record time...just in time for my class so I was very pleased. It was also in great shape and very well packaged. Thanks.

3 out of 5 stars Theory Light.......2004-04-22

I applaud the authors' attempt to provide an accessible, easy to understand synthesis of student development theory, but they have sacrificed depth for breadth and left the reader with a text that, like over-processed food, provides some nutrition but ultimately fails to satisfy. The book is below the level of most master's degree students and practitioners in student affairs, though it might provide a useful introduction to theory for undergraduates or a useful reference book for administrators who don't have time to read original sources.

5 out of 5 stars excellent overview.......2001-02-18

I also used this book in my graduate program. This book provides an excellent overview student development theory. It is an excellent introductory text. I had the added benefit of using this text in a course taught by one of the authors.
The 10 Lenses: Your Guide to Living & Working in a Multicultural World (Capital Ideas for Business & Personal Development)
Average customer rating: 4.5 out of 5 stars
  • The 10 Lenses: Your Guide to Living & Working in a Multicultural World
  • Promising, but in the end Disappointing
  • The Eleventh Lens
  • "The Ten Lenses" -- A Breath of Fresh Air!
  • "The Ten Lenses" Opens Your Eyes!
The 10 Lenses: Your Guide to Living & Working in a Multicultural World (Capital Ideas for Business & Personal Development)
Mark Williams
Manufacturer: Capital Books
ProductGroup: Book
Binding: Paperback

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  1. Implementing Diversity Implementing Diversity
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ASIN: 1892123592

Book Description

In this ground-breaking new book, acclaimed diversity expert Mark Williams offers ten "eye-opening" lenses to help you, your organization, and everyone in it, understand how cultural diversity affects the way we live and work. There's the Assimilationist who believes that everyone should act like a true blue American, and the Culturalcentrist who believes that a person's race or ethnicity is central to their personal and public identity; the Meritrocratist who is sure that if you have the abilities and work hard enough you can make your dreams come true regardless of race or culture, and the Victim/Caregiver who believes that because of bias they will never succeed. Learn more about these lenses, as well as six other lenses that Mark Williams has developed to respond to cultural diversity.

Customer Reviews:

5 out of 5 stars The 10 Lenses: Your Guide to Living & Working in a Multicultural World.......2007-01-04

I first read the 10 Lenses several years ago after meeting author Mark Williams at a Summit on Leading Diversity Conference in Atlanta. I have been using The 10 Lenses in our diversity education programs ever sense. This book has proven to a great conversation starter, without the usual "blame and shame" sometimes associated with diversity training. In fact, we have even established a very successful four-week course around "The 10 Lenses" in our Hampton Diversity Leadership Academy. Mark has advanced the entire discussion of "diversity" with this book. I highly recommend it to any diversity/inclusion professional.

John L. Johnson
Certified Diversity Professional
Executive Director
Hampton Citizens' Unity Commission
22 Lincoln Street, 5th Floor
Hampton, VA 23669

3 out of 5 stars Promising, but in the end Disappointing.......2003-12-04

This is a useful Guide to Living as & Working with Immigrants in a Multicultural USA, not a Multicultural World. It really has little or no street-credibility outside the USA.

I've worked for a US Fortune500 Company for 20 years, and in over 30 Countries.

The book confesses upfront to its limitations : although the information is US-centric, Williams, Clifton & Thomas believe their concepts are universal - but they haven't the experience to back that up. They admit they don't know whether current observations will hold up in different cultures, or whether different cultures have different profiles with respect to the lenses. The initial research has focussed on race, culture, nationality & ethnicity. In practice 90% of its focus is on race & ethnicity. Sexual orientation is ignored, and the word 'gay' doesn't appear until over 80% of the way through the book - and its only for one sentence.

Consider some of the Lenses :

For the Assimilationist they talk about "adapting US business norms appropriately, given global norms and standards" - well I've never met a "Global norm" - and as for being able to adapt US norms, there's the problem - you have to reject US norms in order to get on with the outside world. The Assimilationist must think about "Western cultural arrogance" - woah - what about "US Cultural arrogance" - ask a Canadian or a Mexican or the French how they feel about US hegemony.

The Culturalcentrist talks about the "Irish, Polish & Italian Communities", and in the same breath about the "Asian Community" - I'm sure the "Asians" would argue they had less in common between India, Vietnam, Korea etc than those Europeans, who at least had Catholicism in common.

For the Seclusionist : "Globalisation ... diminishes the authority of the USA" - hmm, I thought everyone was rioting recently complaining that Globalisation meant US hegemony? The Seclusionist "rewards the efforts of the majority group" - oh so Williams has never thought of a Society where the dominant group is itself a Minority, such as in Apartheid-era South Africa, and a number of other inequitable Societies today?

The Transcendant options were just not for me - according to Williams you are either 'Religious' or you are 'Spiritual' - nothing else applies. I am neither, and quite happy thank you. I'm always made to feel uncomfortable with this aspect of US Society, and it would be good if Williams had a section on how to work with 'agnostics'.

The Elitist offered no alternatives - what about Communism or Socialism - the inequalities of US Society would not be tolerated in Scandinavia. As I say to my friends in Minneapolis, it's a pity the wrong shipload of explorers colonised North America.

For all the talk about race, there's no mention of working with people in mixed-race relationships or of mixed-race ethnicity - over 10% of marriages in the UK are mixed-race, even though the ethnic minorities constitute less than 8% of the population. I find mixed-race marriages in the USA to be a tragic rarity - and why aren't they promoted in TV programs?

There were no examples of other diversities which can be just as sensitive in Society, such as no case studies featuring Native Americans, Hindus, Moslems, Lesbians, Vegetarians or people with Physical/Mental disabilities.

The much-promoted mystical Chapter on the Eleventh Lens was a real disappointment - just some new world 'Nirvana' where everyone loved each other and did right by each other (I presume so long as you could still hire & fire at will).

When I looked through the Bibliography, I understood; of the 86 references, only 2 of them weren't published in the USA, and they were published in London (both looking back at the USA). You can't write a book about a Multicultural world if you don't read/travel widely.

Williams continually refers back to Title VII of the (US) Civil Rights Act (pity he didn't include it as an Appendix). It would have been nice to talk about the UN Universal Declaration of Human Rights - since so much of US Society doesn't comply with it. I recall when one of our Senior US Executives starting to spout about Affirmative Action etc at a staff meeting in Germany - he had to be told to leave or they'd call the Police - because his US-speak was illegal under anti-Nazi legislation.

I scored myself on the Lenses : I am Colorblind, an Integrationalist, Meritocratist and a Multiculturalist. Williams was (in 2001) inviting Contributors to help them develop the book for a wider audience - I'm going to volunteer to help them, because boy do they need it.

5 out of 5 stars The Eleventh Lens.......2003-03-01

Mark Williams' research outlining 10 human mindset "lenses" addresses the problems of conflicting worldviews both in and out of the workplace. His work is extremely well organized for easy reference; you'll recognize in yourself and/or others the Assimilationist, Colorblind, Culturalcentrist, Elitist, Integrationist, Meritocratist, Multiculturalist, Seclusionist, New Age/Transcendent and/or Victim/Caretaker. With hope, you'll also recognize the real point of the book and the research: that you've been reaching for your inclusive ELEVENTH LENS where paradoxical thinking acknowledges and discerns the strengths and weaknesses each limited lens brings to the whole personally, professionally and socially -- and globally. See also the integrative developmental framework in A Brief History of Everything by Ken Wilber and Spiral Dynamics by Don Beck and Christopher Cowan.

5 out of 5 stars "The Ten Lenses" -- A Breath of Fresh Air!.......2001-11-09

"The Ten Lenses" is a badly needed breath of fresh air -- a sophisticated, intellectually grounded, and constructive framework for thinking about diversity issues. It respects and values all people and all perspectives on diversity. It opens a path to understanding each different perspective, even those dramatically different from one's own. It helps take the emotional charge out of verbal interactions between people whose approaches and reactions to diversity issues are widely divergent. It provides a new framework and a new language through which we can talk about diversity and move towards greater understanding. "The Ten Lenses" was an enormous help to me and I highly recommend it.

5 out of 5 stars "The Ten Lenses" Opens Your Eyes!.......2001-11-08

I live and work in Washington, D.C., one of the most diverse cities in America. My department at work was having a lot of problems due to such a diverse workforce. We could not communicate well and our projects were never completed on time and never completed correctly. My boss brought this book in one day after he stayed up all night reading it. He could not put "The 10 Lenses" down. In a very short time, my department has turned itself around using the premises in this book. If you want to have a successful business, buy "The 10 Lenses."
Masterful Coaching Fieldbook
Average customer rating: 4.5 out of 5 stars
  • A Field Guide to Great Coaching
  • Diverse coaching styles
Masterful Coaching Fieldbook
Robert Hargrove
Manufacturer: Pfeiffer
ProductGroup: Book
Binding: Paperback

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ASIN: 0787947555

Book Description

Create an organization of masterful coaches! Based on Robert Hargrove's acclaimed five-step coaching model--field-tested by thousands of leaders throughout the world--these tools will help you create a comprehensive training program for your organization that will fundamentally shift thinking and attitudes in the service of extraordinary results.

Use this dynamic model to teach the coaches (and potential coaches) in your organization to:

Order your copy today!

Customer Reviews:

4 out of 5 stars A Field Guide to Great Coaching.......2001-05-20



Bob has done a masterful job of pulling together a wide variety of coaching situations to illustrate the coaching models from his previous book. This is a book for the serious coach seeking how-to applications. The emphasis on creativity is a nice enhancement.



* Mark Kelly, coauthor of MASTERING TEAM LEADERSHIP: 7 ESSENTIAL COACHING SKILLS

5 out of 5 stars Diverse coaching styles.......2000-01-25

When you are interviewed for a book like this (I am interviewed as a chapter in this book) you are always worried about the context and company of your interview. Robert Hargrove is great at synthesis and gathering diverse methods around a subject.

I am pleased to be in its company and that of the other masterful coaches he brings you.

He puts many practical ideas into one book. He does this from a diverse thinking approach.
Make It Work: Navigate Your Career Without Leaving Your Organization
Average customer rating: 5 out of 5 stars
  • Unlike other self-help books, I never had a "what a crock" reaction
  • Career advice dispels myths
  • Should Be Required Reading
  • Practical and Powerful
  • A great career guide
Make It Work: Navigate Your Career Without Leaving Your Organization
Joe Frodsham
Manufacturer: Davies-Black Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 0891062084

Book Description

Shows how to carve out a new career path filled with passion and enthusians without leaving your organization for greener pastures elsewhere.

Customer Reviews:

5 out of 5 stars Unlike other self-help books, I never had a "what a crock" reaction.......2006-06-26

So many people that are unhappy in their current jobs look outside at what appears to be the greener pastures. A large percentage eventually succumbs to the illusion of "it's better over there" and change jobs, only to find that there really is little difference. Many of the others remain at their job, happy in the security and stability, yet inwardly unhappy and resentful. The authors make a powerful case for another option, instead of looking over the fence, scan your current pasture with an idea of applying the proper fertilizer and periodic watering. In other words conduct a detailed examination of your current company and your passions and see if there is compatibility between your passions and what the company needs.
Options are that some job description needs to be changed, a current job needs to be done differently, a new one created or a job developed where there is no detailed description. The positions of the authors make an enormous amount of sense for employees and employers. The cost of losing a productive employee is enormous, so it makes economic sense for employers to be reasonably flexible in allowing employees to expand their horizons. Changing jobs is a traumatic experience that should be carefully thought out and often fails to generate an improvement in your emotional, psychological and professional well being. Therefore, if you can find or create something better where you are at, then by all means you should do so.
A self-help book that makes sense, contains nothing that generated the "what a crock" reaction when I read it, and has a lot of sound, practical advice, it should be read by everyone who is unhappy in their current job.

4 out of 5 stars Career advice dispels myths.......2006-04-05

If you're frustrated with your career or if you've been hopping from company to company looking for the perfect job, this book is a must-read. Most jobs, authors Joe Frodsham and Bill Gargiulo believe - perhaps overoptimistically - already offer the possibility of satisfying work. Frodsham and Gargiulo provide a step-by-step guide to finding the things you truly love to do - your "passions." Once you understand these deep personal needs, then you can retool your job to meet them. The authors caution against switching organizations except as a last resort. We recommend this book to perennial job-seekers. If you absorb its information and do the internal work it advises, perhaps you, too, can attain "career wealth" right where you are. Hint: "career wealth" is not the same thing as earning a lot of money, just a lot of satisfaction.

5 out of 5 stars Should Be Required Reading.......2005-09-09

"Make it Work" is a rare find. A book that gets right to the principles and practices that will transform your career and your life.

5 out of 5 stars Practical and Powerful.......2005-07-22

This is a must read if you want to be successful in your organization! "Make it Work" cuts through the jargon and lies, and really enables you to apply principles for success. It's unleashed my heart and career, and I am forever grateful for it.

5 out of 5 stars A great career guide.......2005-04-02

I picked it up and I couldn't put it down. It's got the right tools and advice for a person that career minded. It also made me realize that I can get the brio that I want out of my career, just where I am. This is a great read!
Improv Yourself: Business Spontaneity at the Speed of Thought
Average customer rating: 5 out of 5 stars
  • Bringing Improv into everyday life
Improv Yourself: Business Spontaneity at the Speed of Thought
Joseph A. Keefe , and Joe Keefe
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471216380

Book Description

Discover your improvisational skills for a more productive, more dynamic work life

Whether we know it or not, most of us use our improvisational skills every day in the workplace when we deal with clients and colleagues. Improv Yourself shows the reader in clear detail how to use and hone improvisational skills for better business interactions and a more productive work environment. Business expert and all-around funny guy Joe Keefe offers expert guidance on nurturing our improvisational skills to help us think on our feet, deal with customers, interact with team members, present new ideas, and brainstorm. Full of humor, wit, and expert business insight, Improv Yourself is like nothing else on the business shelf (could you tell I just made that up?).

Customer Reviews:

5 out of 5 stars Bringing Improv into everyday life.......2003-03-11

This is a business book that's readable, useful and funny!
What a nice change. Joe Keefe offers you ways to bring some humor and life to your business meetings --and get better results to boot. I started using some of Joe's improv exercises to start our weekly meeting. The president of the organization complimented me for bringing energy and excitement to the meetings. (In truth, it wasn't me it was the improvs!) I love Joe's rule: Listen, agree, add and accept. We do some of the games at home as well. The kids love performing and it is helping them to exercise their imaginations and think quickly on their feet. This is a great book to help you think about the importance of having humor in all aspects of your life and it offers sound advice on how to get it.
Careers In and Out of Organizations (Foundations for Organizational Science)
Average customer rating: 3 out of 5 stars
  • Where was the editor for this book?
Careers In and Out of Organizations (Foundations for Organizational Science)
Douglas T. Hall
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

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ASIN: 0761915478

Book Description

What are the individual and organizational influences on career choices and adult development?

Careers In and Out of Organizations provides an overview of the changing context of careers and describes the role of interpersonal relationships as influences on development of a person’s identity and learning. The author examines the nature of the new career contract and the different approaches that have been taken to studying career decision making. He explores how career choices are made, the developmental stages people pass through during the course of their working lives in organizations, and the factors related to career effectiveness including integrating career and personal life. The latter third of the book turns from research to the practical issues involved in applying theory including a look at how an understanding of career dynamics can be employed to make careers work better for individuals and for the work communities where they are employed.

Customer Reviews:

3 out of 5 stars Where was the editor for this book?.......2007-05-02

As a professional writer myself, I admit that I have higher standards than most when reading books, but textbooks in particular seem to be getting worse, and this one is no exception.

While there is a lot of good information in this book, it's very redundant -- the same information is beaten to death. Ironically, the reverse is also true. Information, particularly graphics, are brought in to the mix but never discussed in any meaningful way (like the 'career involvement' graphic in chapter 6).

There is virtually no discussion about workers who are not in management -- the focus seems to be those people working in corporate America at a manager level or higher -- outside of talking about priests, there is little information on careers outside of this realm.

Additionally, I found the book to be quite sexist with a definite slant toward white male bias, especially in the passages that infer (if not outright state) that those who do not make Career (with a capital C) the primary focus of their lives are somehow inferior. This thinking is woefully outdated -- just ask any mom who works outside of the home, any adult taking care of an older parent, or anyone who is actively involved in their family or community.

Books:

  1. The Business of Sports: Cases and Text on Strategy and Management
  2. The Complexity of Cooperation
  3. The Emotional Intelligence Quick Book
  4. The Fifth Discipline Fieldbook
  5. The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable Lessons, Smart Suggestions, and True Stories for Succeeding as the Chick-in-Charge
  6. The Hiring and Firing Question and Answer Book
  7. The Labor Relations Process
  8. The Memory Jogger: A Pocket Guide of Tools for Continuous Improvement (Memory Jogger)
  9. The New American Workplace
  10. The New Public Personnel Administration

Books Index

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