Average customer rating:
- An important topic, but meager content. Pitifully so, actually.
- Beneficial to Everyone
- The best emotional intelligence book
- Good, quick read
- Excellent book
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The Emotional Intelligence Quick Book
Travis Bradberry , and
Jean Greaves
Manufacturer: Fireside
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ASIN: 0743273265 |
Amazon.com
First popularized by Daniel Goleman in his book Emotional Intelligence: Why It Can Matter More Than IQ, the concept of emotional intelligence is now widely accepted, not only within the psychological arena, but also, ever-increasingly, within the business world. In The Emotional Intelligence Quick Book, authors Bradberry and Greaves outline techniques anyone can use to achieve goals in an easier and more fulfilling way, improve relationships, enhance health, and become more accomplished in the work force. Starting with a discussion on what emotional intelligence (EQ, for short) is and how it impacts our lives, Bardberry and Greaves then provide readers with instructions for determining their own EQ via the book's companion Web site (the passcode for doing so can be found on the inside of the book's dust jacket). They also provide a variety of ways readers can increase their EQ and put it to use in their personal and professional lives. Based on research with more than 500,000 people, The Emotional Intelligence Quick Book is exactly that, a quick and easy-to-read resource that empowers readers to master their EQ and more effectively incorporate it into all aspects of their daily lives. Larry Trivieri Jr.
Book Description
EMOTIONAL INTELLIGENCE: THE #1 PREDICTOR OF PROFESSIONAL SUCCESS AND PERSONAL EXCELLENCE
In today's fast-paced world of competitive workplaces and chaotic personal lives, each of us is searching for effective tools that can make our schedules, behaviors, and relationships more manageable. The Emotional Intelligence Quickbook shows us how understanding and utilizing emotional intelligence can be the key to exceeding our goals and achieving our fullest potential.
Authors Bradberry and Greaves use their years of experience as emotional intelligence researchers, consultants, and speakers to revitalize our current understanding of emotional intelligence. They have combined their latest research on emotional intelligence with a quick, easy-to-use format and cut-to-the-chase information to demonstrate how this other kind of "smart" helps us to decrease our stress, increase our productivity, understand our emotions as they happen, and interact positively with those around us.
The Emotional Intelligence Quickbook brings this concept to light in a way that has not been done before -- making EQ practical and easy to apply in every aspect of our daily lives. The Quickbook will help you to:
- Engage the four unique areas of EQ: self-awareness, self-management, social awareness, and relationship management
- Increase your EQ through the use of these skill-building techniques
- Apply your EQ at work to develop leadership skills and improve teamwork, making you a better manager and a more desirable employee
- Practice your EQ outside the office environment to benefit your relationships with loved ones, making you a better partner and parent
- Access the link between your EQ and your physical well-being to improve your overall health
- Measure your current EQ through access to the authors' bestselling online Emotional Intelligence Appraisal
Customer Reviews:
An important topic, but meager content. Pitifully so, actually........2007-10-07
I'm not sure exactly what to add. I suppose I could write a review as long and as empty as this book. But this is such an important topic. People need to hear useful information about ways they can help themselves and the people around them to make real improvements in their thoughts and behavior. But that information is not in this book. Almost nothing is in this book. Why is this such a common phenomenon? It seems that most or even all of the recent titles that are supposedly intended to help people are empty trash? Where is someone who is more willing to help people than to make a buck?
Beneficial to Everyone.......2007-10-02
This is a well written concise book on emotional intelligence that should benefit everyone. It teaches techniques that people can employ to enhance their emotional intelligence; on our rational and emotional minds and why it is very important to our careers, our relationships and our destiny.
This insightful book examines emotional intelligence in an easy to follow and understand format which makes the book useful to a wide readership. The book pragmatically examines what emotional intelligence is all about and what it can achieve for individuals and organisations. The author methodically explains how the rational and emotional minds can effectively work productively together. As you go up the corporate ladder, it is critical to know how to manage emotions so that you can relate better with others.
This is not just an academic book but also one that looks at the whole aspect of emotional intelligence to see how it "fits in" with all aspects of life. The book examines all the relevant issues and provides sound, sensible advice succinctly.
The book will change the way you look at life and relate with people. This is particularly the case with people with professional backgrounds that tend to emphasise logic and rationality such as engineers, doctors, mathematicians and the like. It is critical to realise that emotional issues affect the way you work, your motivation, satisfaction and productivity and affect the quality of relationships among spouses or friends. Understanding and embracing EI can make you much happier and more effective as a manager and therefore I recommend this book strongly to anyone who wants to live a happier and successful life.
The best emotional intelligence book.......2007-06-28
I've read about every book out there on emotional intelligence and this one stands out above the rest. It's far more practical in how it introduces emotional intelligence, and the strategies for increasing your EQ are excellent. It's also the only book I've seen that includes a code so that you can go online and take an emotional intelligence test, which is a real bonus. It's great to know what you are actually good at AND what you need to work on.
Good, quick read.......2007-05-14
I ordered this book to use with a class of managers in a service organization. It was very easy to understand the concepts, and what I liked most is that it quickly explained emotional intelligence without getting bogged down in psychological research. Perfect for learners who don't have time to read. The stories helped explain very well.
The assessment results were easy to understand. The only drawback was the relevance, or helpfulness of the suggestions for development. They weren't really meaty.
Overall, I liked the book very much.
Excellent book.......2007-05-14
This is a very interesting, factual but explanatory book to help edify the differences between female and male brains.
Book Description
Now in its eighth edition, PSYCHOLOGY APPLIED TO WORK has established itself as the standard for textbooks in introductory industrial and organizational psychology. Written by Paul Muchinsky - a recognized expert and award winning teacher -- this text provides the most comprehensive resource available for I/O students: a research-based text coupled with the most relevant and contemporary applications of today's workplace issues. Case studies, field notes, and real company examples in every chapter illustrate and bring to life the relevance of I/O psychology to students' daily lives. The Eighth Edition of Muchinsky is accompanied by a dramatically expanded selection of media ancillaries for instructors, and improved student supplements.
Customer Reviews:
By far the best.......2007-07-24
I cannot believe that I have the privelege of writing the first review for this book. I have loved this book since I first opened it a month before class even started. I still refer to it now that I am out of the class and enjoy its rich information. This is one of those books that you do not want to let go. There is a lot of great information. I would consider this an introductory level book but well worth the money. Enjoy the read.
Customer Reviews:
Clear and Concise Information You Can Use.......2006-10-10
I took a webinar based on this book and found the information presented intriguing enough to buy the book. It's a short read but filled with good, practical information. If there are certain people in your lives who rub you the wrong way, understanding how their style differs from yours could help to improve communication and make the relationship more effective and pleasant for both. This book was definitely worth reading and I've experienced benefits from it at work in a very short time.
Must read for every one..........2005-07-09
Of the several books I have studied on similar topics, this was one of the easiest to read through and apply. Although the title says People Styles at Work, it is equally applicable in personal life as well. The focus on studying behavior and inferring "style" from the same is much easier accomplished than trying to figure out the "temprament style" based on Myers Briggs.
The two dimensions of Assertiveness and Responsiveness, and the concept of above / below the middle for each of these dimensions gives 4 quadrants; one for each of the styles. This makes it convenient to understand the 4 styles, and also the shades within the styles.
I have benefited tremendously - if you are new to this topic it will serve you well to take notes as you read; create a cheat sheet of the characteristics for each style. Then for some time carry the cheat sheet with you, and refer to it often as you observe people's behaviors. Over a period of time, you will pickup the nuances of how to recognize the styles, and succeed in your interactions with others - despite them, and despite yourself... Enjoy!
you have to read it !.......2005-04-26
the book is simple and the ideas are easy to applicate in the every day life , i've tried the method and have good results - Read it if you have problem to communicate with some of your colleagues and you need to work with them
Could save your sanity, and maybe your job!.......2003-11-13
Highly recommended. Several years ago, I had a clash of personal styles between my boss and me. I thought she talked like a kindergarten teacher, and she felt that I came on like a steamroller. She was familiar with the methods discussed in this book, although she learned them during a seminar at a former employer. This book helped turn a bad working relationship into an excellent working relationship, and may have saved my job. I learned to "flex" to my boss's style (and to her credit, she flexed somewhat to mine). I reread the book from time to time and try to practice what I've learned. I highly recommend the book to anyone who is running into "people problems" on the job or elsewhere.
A method that really makes a difference in the workplace!.......2003-01-15
One the best book and method on the subject I have read so far, and I have read quite a few. There are 4 main Communication Styles, and the best thing is that only observable behaviors are used to categorize people in one style or another. No messing around with people's phsyche, and finally a very simple method to effectively relate to other people in the workplace.
I am using Communication Styles with all my direct reports, during meetings, etc. It allows me to convey clearly my messages, and at the same time overcome communication styles differences. This simple method does makes a difference in my daily work not only as a manager but also in communicating with my peers.
This book is a must have in your management library at home.
Book Description
"CHANGE OR DIE. What if you were given that choice? We're talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change mattered most?"
This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire need to change, we won't. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.
A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary change.
Change or Die is not about merely reorganizing or restructuring priorities; it's about challenging, inspiring, and helping all of us to make the dramatic transformations necessary in any aspect of life—changes that are positive, attainable, and absolutely vital.
Customer Reviews:
Change or Die ... you gotta buy!.......2007-09-27
I consume an enormous amount of books - many of them audio to help expand my brain during commute time - for professional and personal development. This book was a jaw-dropper for me.
There are a lot of concepts thrown out in the idea playground, but few that hit the heart of transformation in the way this one does. Alan D. busts apart several deeply ingrained beliefs by dissecting case studies that destroy "the conventional wisdom."
It's easy ... the lazy way ... to simply state that people don't change, or can't change. What he does masterfully is shows why we hit the walls of resistance, and how to pull it down brick by brick if we really want to.
There is nothing more exhilarating for me to read a book that literally changes the way you look at the world when you finish it. "Change or Die" is a must read for anyone seeking to expand their thinking and view of the world ... enough said!
Why We Need More Change.......2007-09-08
Change or Die deserves a wide audience, not as a self-help book, but as an important way to understand why so many elements of our society are not working.
We label more and more acts as criminal. We build more prisons. But crime doesn't go away.
We keep asking, "Who should pay for health care?" when in fact over nearly 80% of health "care" costs could be reduced (or even eliminated) by iifestyle changes.
Psychologists have long known that change is rarely a matter of willpower. Karen Pryor's Don't Shoot The Dog warns that most of our education and training systems are not based on sound psychological guidelines.
Deutschman, as a journalist, presents case studies showing how groups of people changed following a few key principles. They identified with a person, leader or community. They got to practice, over and over again. They learned to think "as if" they had already changed. And they learned to reframe their experiences.
So prisoners at Delancey Street become members of a community. They learn to act "as if" they're ordinary, law-abiding citizens. They develop what Deutschman calls a middle-class mindset.
Dieters who followed Dean Ornish's program first joined a support group. They practiced new styles of eating and exercise. And they reframed their views about health, moving from helpless patients to strong achievers who took charge of their own health.
These two examples are most powerful, although Deutschman includes a few others (a parole officer learns to talk to clients a new way and businesses absorb cultures). In fascinating first-person narratives, he recounts his own struggles with mastering college French and with his own weight loss. In each case, he failed with credentialed teachers at Princeton and a high-priced gym, respectively, but mastered French and exercise when he connected to teachers with whom he shared interests.
As a former professor myself, I would add that the university system combines learning with assessing. Sometimes those goals conflict. Faced with limited time and an expectation that not everyone can earn A's, not to mention consequences of getting too friendly with students, few teachers can create the connection that Deutschman describes.
Ironically, as a society, collectively we're like the patients in the Dean Ornish study. His patients knew they should lose weight and exercise. We know we're implementing programs that don't work. Why do we keep doing it? Why do we keep building prisons and creating health programs that don't address the causes of the problem?
And do we really need to learn from credentialed experts? Ornish's own change agent was the man who taught his sister's yoga class. It seems that relationships lead to therapy, not a particular set of techniques. It's little wonder that lightly-trained coaches, without the cloaks of power and professionalism, have been successful as change agents for many of their clients.
If institutions and widely held beliefs don't change, more of us may die, literally or metaphorically. That the unintended lesson of this deceptively simple book.
A terrific book.......2007-05-07
If at all possible I purchase the audio CD version of books, and the hard copy of the book as well. Being a frequent traveler, being able to listen to the book gets my creative thought flowing. I then can use the book to drill down on more information as time permits. I found Change Or Die to be a very interesting and helpful book. Being involved in organizational change initiatives, I found the book to provide insights as to why change is difficult, and most often why change initiatives fail before they can bare fruit. The book offers helpful strategies for helping people work through the process of change. Despite the negative statistics that the author cites regarding success rates of change initiatives, I found the book to be very hopeful - in that there are concrete things that we can do to help the change process along. I found the examples that the author uses to be very interesting. The book and the CD is worth multiple readings and listenings.
You might not die, but if you don't have that attitude you might not change.......2007-03-30
I was first attracted to this book when I spotted its stark black and white cover with the simple words "Change or Die". It was enough to get my attention on a flight layover, and I made a note to myself to check out the book when I got home.
I judge a book on if it's able to accomplish what it sets out to do. If it does at least that I'll give it 4 stars. If I feel the author went above and beyond the tour of duty to get his point across, I'll give it 5. That being said, this book is a solid 4, 4 still being very good.
Did this book get the point across that if you don't change you'll die? Actually, yes. The author uses several well-laid out case examples from heart patients to career criminals to demonstrate why change is so important; he also retells his own personal "change or die" story, which lets you know that he doesn't just talk the talk, he also walks the walk. Even though you may not be able to relate to all the people in the book (I am neither a criminal nor a heart patient), he brings their stories close down to a personal level and then details how they each used some version of the 3-steps to change (Relate, Repeat, Reframe) to bring their life and outlook to a new, positive level.
The case studies (stories really), the application of the 3-steps, and the simplicity are really the strong points of the book. I'm not sure if Mr. Deutschman is a psychiatrist or not, but the writing style came across as very down-to-earth and easy to read. It wasn't bogged down in any psycho babble, just 3 steps and how different people applied them to their lives, and the lives of others to change. That's it. Unlike other books covering the topics of change or psychology, it doesn't get cheesy or sugar-coated or cliched, and I was glad for it. This may also be a weakness of the book, since it really wasn't inspirational nor used "go-get-'em" language. That's not say it isn't, it is inspirational in its own way because you get to see how change is possible for even the most ordinary or hopeless situations. But I feel the author could have used a little more enthusiasm in his writing, that's a very minor quibble though.
Another small issue i have with the book, which is purely subjective, is that I wish the author spent a little more time on personal change, or at least gave more examples. There were perhaps 25-30 pages on personal change, and I bought this book expecting more of that. HOwever, I know this book was meant for the topic of change on a personal, corporate, and organizational levels so the author really did cover what he wanted. Hopefully, in the future he'll come out with a follow up dealing solely with the topic of personal change.
Overall, if you are interested in changing yourself, your company, or group, this is a solid book. You can read it in a few days, and not feel overwhelmed with complex psycholiteral language. Instead, there's a lot to learn from the many stories and cases presented here. You really will learn how the 3-steps to change (Relate, Repeat, Reframe) are applied, but it is still up to you to use them.
Change or Die CD.......2007-03-24
The CD was very imformative and very well done, however I would have loved to see a little more "how to" included. It talks about the 3 keys to change but could use more information regarding how to go about changing yourself, changing a loved one and changing a corporation. Still worth buying, I learned a lot and I think it is very accurate.
Book Description
Michael Aamodt's Fifth Edition of INDUSTRIAL/ORGANIZATIONAL PSYCHOLOGY: AN APPLIED APPROACH appeals directly to students by incorporating a high degree of scholarship along with many real-world examples that make the excitement of this field obvious. This text integrates charts and tables to simplify such complicated issues as employment law, job satisfaction, work motivation and leadership. While striking a balance between research, theory and application, Aamodt introduces humor to make the student's reading more enjoyable. Students will be able to relate to industrial/organizational psychology by viewing such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees.
Book Description
Mike Aamodt's introduction to industrial/organizational (I/O) psychology seamlessly blends theory, data, and application in a way that fosters students' genuine interest in the field. In every chapter, Aamodt's inviting writing style is supported by provocative examples and robust pedagogy that will appeal to students with a diverse range of backgrounds. Updated to include outstanding coverage of recent trends in I/O psychology, Aamodt's applied text encourages students to develop skills that they'll actually use in the workplace. An enhanced supplement package (including a new student CD-ROM and a new Instructor CD-ROM) supports this edition--making this the most accessible text available for the I/O Psychology course.
Customer Reviews:
Awesome book.......2005-09-27
This is an awesome book for the I/O Psych class I am taking. Be glad your porfessor chose this book!
Book Description
Safety performance cannot be brought to enviable levels without addressing human behavior and attitude effectively. The only comprehensive reference on the psychology of human dynamics of safety, The Psychology of Safety Handbook shows how to apply psychology to improve safety and health in any organization. Revised and expanded from the bestselling book that has become required reading for achieving Certified Safety Professional status, this is the only comprehensive resource on the human dynamics of safety.
Customer Reviews:
Using Psychology to Enhance Safety Performance.......2001-07-21
The focus of The Psychology of Safety Handbook is improving safety performance through psychology and methods of applied behavior analysis. Dr. Geller published the Psychology of Safety in 1996, and this Handbook is an extensive revision of that book.
The Handbook presents new approaches to improving safety performance based on research in applied behavior analysis. These approaches can enhance traditional approaches to workplace safety, or even replace many of the safety program traditions that are commonly ineffective.
Dr. Geller presents academic information in an entertaining and easy-to-read manner. He reviews ten paradigm shifts needed in safety including shifting from government regulation to corporate responsibility, from failure-oriented to achievement oriented mindsets, and from top-down control to bottom-up involvement.
The book covers basic principles of behavioral safety, principles based on years of research as well as "real world" experience. Relevant examples, illustrations, and brief case studies are provided for the reader. Some of the principles include the primacy of behavior, reducing at-risk behaviors, and methods of learning and conditioning.
The author goes into great detail explaining human barriers to safety and effective intervention methods. ABC Analysis is presented as a tool to analyze safety related behaviors, and various intervention methods are described in detail. There are great chapters on intervening as a behavior-change agent (Safety coaching) and intervening with supportive conversation.
There is also a great section about "Actively Caring," which is a concept coined by the author and refers to planned and purposeful behavior directed at improving safety performance. When people actively care for safety, they go beyond the call of duty on behalf of their safety and others. Dr. Geller describes the importance of this behavior, and includes a chapter on how to increase actively caring behavior.
Anyone concerned with safety also wants to maintain and sustain any gains they make. The final chapters of the book detail how to promote high-performance teamwork for safety, how to evaluate for continuous improvement, and how to obtain and maintain involvement in safety. The final chapter of the book reviews 50 principles to follow in making a difference in safety.
In my opinion, Dr. Geller is the world's foremost authority on the psychology of safety. The Psychology of Safety Handbook is a comprehensive, practical, and state-of-the-art study of a complex subject. The methods and approaches described in the book do work when clearly understood and properly applied. This book is useful for students, safety professionals, managers, supervisors, safety committee members, employees and union workers, and is highly recommended for anyone who sincerely desires to make a difference in health and safety.
Book Description
". . . the writing makes this book interesting to all levels of students. Bobko tackles tough issues in an easy way but provides references for more complex and complete treatment of the subject. . . . there is a familiarity and love of the material that radiates through the words."
--Malcolm James Ree, ORGANIZATIONAL RESEARCH METHODS, April 2002
"This book provides one of the clearest treatments of correlations and regression of any statistics book I have seen. . . . Bobko has achieved his objective of making the topics of correlation and regression accessible to students. . . . For someone looking for a very clearly written treatment of applied correlation and regression, this book would be an excellent choice."
--Paul E. Spector, University of South Florida
"As a quantitative methods instructor, I have reviewed and used many statistical textbooks. This textbook and approach is one of the very best when it comes to user-friendliness, approachability, clarity, and practical utility."
--Steven G. Rogelberg, Bowling Green State University
Building on the classical examples in the first edition, this updated edition provides students with an accessible textbook on statistical theories in correlation and regression. Taking an applied approach, the author uses concrete examples to help the student thoroughly understand how statistical techniques work and how to creatively apply them based on specific circumstances they face in the "real world."
The author uses a layered approach in each chapter, first offering the student an intuitive understanding of the problems or examples and progressing through to the underlying statistics. This layered approach and the applied examples provide students with the foundation and reasoning behind each technique, so they will be able to use their own judgement to effectively choose from the alternative data analytic options.
Customer Reviews:
The book was great.......2007-09-19
I received the book promptly and it was in excellent condition!Correlation and Regression: Principals and Applications for Industrial/Organizational Psychology and Management (Organizational Research Methods)
Book Description
Interdisciplinary and research-based in approach, this volume integrates psychological theory with tools and methods for dealing with human resource problems in organizations and for making organizations more effective and more satisfying as places to work. It reflects the state of the art in personnel psychology and the dramatic changes that have recently characterized the field, and outlines a forward-looking, progressive model toward which HR specialists should aim. The authors examine organizations, work, and applied psychology, the law and human resource management, the systems approach, criteria, performance management, measuring and interpreting individual differences, fairness in employment decisions, analyzing jobs and work, strategic workforce planning, recruitment and initial screening, managerial selection, training and development, considerations in design and international dimensions of applied psychology. For human resource professionals and others involved in personnel decisions.
Customer Reviews:
Fantastic update!.......2004-12-24
The 6th edition fixes some errors in the 5th edition. Most importantly, it provides an impressive update of the literature. Excellent resource for students in I/O psychology and HR programs.
Outstanding summary of the I/O psychology field.......1998-09-22
Wayne Cascio, acknowledged as a leader in the field of Industrial and Organizational Psychology, has written an excellent overview of the field. Cascio's writing style is clear and engaging. Although written as a textbook, this book can stay on any practitioner's bookshelf as a reference work, a condensed handbook covering most of the most common topics in I/O psychology. It assumes a graduate school level of familiarity with applied psychology and statistics.
Customer Reviews:
boring.......2007-02-11
to me this book is very boring. it is supposedly going to help me in the life of business, but it seems geared more to psychology. my teacher thinks its the greatest book ever, but i think it sucks.
Fast Shipping.......2006-11-10
Million thanks, the item got right on time and in perfect conditions :)
Understanding Basic Human Behavior in the Workplace.......2006-09-26
"Organizational Behavior: An Experiential Approach" has rightfully earned its reputation as a practical applied OD Classic! While traditional primary and secondary education emphasize building mental libraries of `theoretical knowledge,' Osland, Kolb, and Rubin recognize that working professionals learn through applicable experiences that address real-world challenges--thus, `an experiential approach.' I have successfully used lessons from "Organizational Behavior: An Experiential Approach" during consulting engagements in both private and public sectors, in both for-profit and not-for-profit organizations, and in graduate business education. Consistently, through `experiential approaches' as described in "Organizational Behavior", adults learn more useful lessons from their experiences, learn what their lessons mean, learn how to generalize their learning for other applicable situations, AND apply more of their learning when they are back on the job. Experiential learning goes beyond merely increasing knowledge and actually changes individual (and organizational) behavior.
I highly recommend "Organizational Behavior: An Experiential Approach" for everyone working to achieve results through other people--and also for anyone seeking to better understand themselves and how they interact with other people.
Great book!.......2005-11-29
This book is great. I bought it thinking that I'd use it just for my organizational behavior class and I was wrong. The group exercises will definitely come in handy in future group assignments and in the workplace.
Conditionof book.......2005-07-05
the book was in excellent condition as promised. I am quite pleased. this is my first experience with anyone other than books-a-million and barnes and noble. I had to wait a little longer to get the book but I will not use the other retailers ever again.
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