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Business Valuation Body of Knowledge: Exam Review and Professional Reference
Shannon P. Pratt Manufacturer: Wiley ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0471403075 |
Book Description
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Developing Knowledge-Based Client Relationships, Second Edition: Leadership in Professional Services
Ross Dawson Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0750678712 |
Book Description
Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both clients and themselves.Download Description
Developing Knowledge-Based Client Relationships, Second Edition, focuses on high-value client relationships and key drivers of these today, in particular knowledge-based client relationships. Author Ross Dawson presents clearly and in an extremely practical fashion what knowledge organizations can do to enhance the value of the knowledge they deliver to clients in order to strengthen the client relationship, provide client leaderships, and develop mutually profitable relationships. Dawson then presents a framework for enhancing the client relationship capabilities of the firm, which examines strategy, structures, processes, skills and culture as key enablers of relationship capabilities. He examines key client programs, and how to create deeper knowledge-based relationships through these. He discusses in detail the collaborative technologies available today and how they can be used in client relationships, along with managing portfolios of comCustomer Reviews:
Hitting the Suite Spot.......2005-09-13
Great Upgrade in the second edition.......2005-08-13
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Business @ the Speed of Thought : Using a Digital Nervous System
Bill Gates Manufacturer: Hachette Audio ProductGroup: Book Binding: Audio Cassette Similar Items:
ASIN: 1570427534 |
Amazon.com
So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).
While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards
Book Description
So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian inInformation Rules and Patricia Seybold inCustomers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. EdwardsCustomer Reviews:
The bible of High technology management.......2004-04-21
telling..........2004-02-06
Business according to Chairman Bill.......2003-09-16
Apple vs. Microsoft over the 'mouse graphics interface'........2003-06-08
Simple, but Sweet!.......2003-04-15
Business at the Speed of Thought is far more than a position paper on his business strategies, nor is it a public relations effort to soften the critics or judiciary overseers. The book takes a higher conceptual approach, focusing on the imperative role of information and knowledge management will play in running today's organizations. Gates speaks as a consultant, using the successes and failures of real companies, in a case-study approach, to support his philosophies and strategies. It is more basic than revolutionary, but the vision is expressed with great clarity and given depth and breadth through pragmatic, working examples.
CEO's, other organizational leaders, and managers at all levels can potentially benefit from the ideas illustrated. As a small business owner, I found at least half of the content relevant to improving the efficiency of my business operations. Further, those who believe that technology will continue to play an increasingly significant role in the marketplace, should grab a cup of coffee, a pen, and actively read this book.
The book is organized into four distinct sections: information flow, commerce, knowledge management, and business operations. The author's basic premise is that the success or failure of an organization will depend on how well they gather, manage, and use information. Gathering information is the first step in this direction. Gates observes the importance of gathering "business facts", which encompass internal as well as external forces. These business facts concern customers, vendors, distributors, competitors, and internal systems and procedures.
DISCUSSION
While Gates coherent 12-step program to the implementation of a "Digital Nervous System" is a useful guide to better integrate IT with existing business resources, it unfortunately gave little attention to much deserved social and psychological issues. Gates refuses to admit any problems with technology. This technological utopianism results in an incomplete analysis and does not discriminate at all. As a result, the potential pitfalls are not identified, which could lead to oversight. Functionally, it may lead to a blind, non-discriminatory adoption to digital processes. This absolute change to may produce the inefficiency it is meant to eliminate.
Under this approach, the problems fade into the background because the technology is so perfect. For example, Gates insists that communication flow through the organization over e-mail so that you can act on news with reflex like speed. It is difficult to take a 'key step' like this seriously. Is the ability to act with 'reflex-like speed' really a function of the communication medium, or is it dependent on such factors as experience, intelligence, etc.? Is there no downside to e-mail? What of the lack of truly human communication, that is, fact-to-face, if e-mail is used for all communication? Is it surprising that chief executives fly around the world almost continuously to talk face-to-face? Do they use e-mail, or do they prefer to see the whites of the potential partner's eyes?
Despite these criticisms, I enjoyed this book from cover to cover, and have used its content to increase the productivity of the technological resources owned by my business. Business @ the Speed of Thought illustrates its concepts with detailed case studies of top-notch companies as well as Microsoft in a variety of industries, making the "Digital Nervous System" relevant to a broad and diverse audience. He uses accurate yet easy to understand language, abandoning technical jargon. This, combined with an introduction which provides a clear layout of the books objectives, produces a coherent and pragmatic resource for all people, business persons and non-business persons.
The analysis within the case studies gives examples of how IT can improve, or did improve, failed processes. These examples of already successfully re-engineered information networks, provides concrete methods of how to manage inventory, sales, customer relationships, etc. Because Gates draws from a diverse field of companies, the advice of Gates is useful for all business people of all types of organizations, from service to merchandising, and profit to non-profit.
In addition, the concept of a "Digital Nervous System" can be applied to the personal lives of people who are adapting what he calls a Web Lifestyle. I concur with Gate's conviction that the success of businesses will be a function of how you gather, manage, and use information. Subsequently, Business @ the Speed of Thought goes a long way to increasing vital IT knowledge and skills; and these life-long skills are as important for personal, academic, and professional achievement as traditional academic knowledge and skills such as Math and Science.
CONCLUSION
While Gates breaks no new ground, he provides specific examples that illustrate the necessary steps to help businesses capitalize on their IT investment, and authentic examples of its realized benefits. I recommend this book to anybody who feels they are unclear on how to integrate IT with current business operations, as well as to individuals who desire to learn more about how to utilize technology to improve their personal tasks. I do not believe Business @ the Speed of Thought is just a finely tuned marketing campaign, but it may be hard for those who do not favor Microsoft to listen to Gates for the entire length of the book. In this case I recommend people read selected chapters that are in line with their individual or business IT objectives. As Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril.
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Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
Lester C. Thurow Manufacturer: HarperAudio ProductGroup: Book Binding: Audio Cassette Similar Items:
Accessories: ASIN: 0694520802 |
Amazon.com
The world is on the verge of another industrial revolution, driven by knowledge this time, not the steam engine or electricity, according to noted MIT economist Lester C. Thurow. In his book, Building Wealth: The New Rules for Individuals, Companies and Nations, Thurow writes that "Knowledge is the new basis for wealth. This has never before been true. In the past, when capitalists talked about their wealth, they were talking about their ownership of plant and equipment or natural resources. In the future when capitalists talk about their wealth, they will be talking about their control of knowledge." This means that the Bill Gateses of the world will be on top, not the Rockefellers, Carnegies, or Morgans.To ready themselves for this new economy, companies and nations need to build what Thurow calls a "wealth pyramid," using building blocks such as a solid social organization, entrepreneurial skills, and education that encourages creativity and curiosity. The United States is better positioned than Europe or Japan to do well in the new economy, Thurow contends, but he warns of weaknesses even here. He puts companies like Intel on top in the knowledge-based global economy and places a question mark next to firms like Wal-Mart. Will the traditional retailer fall to the onslaught of lower-priced Internet competitors, or will it survive because people's herding instincts make them still want to drive to a Wal-Mart store? Bulding Wealth is a worthwhile read for anyone concerned about the wealth of nations and individuals, by the author of such economic bestsellers as Head to Head and The Zero Sum Society. --Dan Ring
Book Description
As we stand on the brink of the new millennium, MIT economist and New York Times bestselling author Lester Thurow addresses the critical issue of wealth creation. The result is an essential road map for how individuals, companies, and nations can and must build wealth in a knowledge-based global economy. What skills are needed to succeed in this new economy? What new rules must apply to the creation and protection of new ideas?How can marketable wealth be rising at ever-faster rates while productivity growth is slowing? How can nations create a social system where the entrepreneurial spirit can flourish without creating income and wealth inequalities that threaten the system? Professor Thurow addresses these questions and, finally, turns his attention to the three major economic sectors of the world: America, East Asia, and Europe. He provides a trenchant analysis of each as a significant competitor in the coming decades, and predicts the likely outcome of the complex forces that are presently shaping global society.Customer Reviews:
How can one be wrong so much, and yet be successful?.......2004-06-08
A Wealth of Knowledge! Must Have For The 21st Century!.......2003-08-26
How Rich Countries Get Rich.......2002-08-02
1) There has been significant change in the economic landscape, and that change continues to accelerate. Before the industrial revolution, 98% of the world's population had income only from farming. Now less than 2% are farmers.
2) The world is increasing a global market. Coca Cola gets 80% of its revenues from outside the United States.
3) The gap in wealth continues to widen.
- Bill Gates market value is the same as the poorest 110,000,000 Americans.
- In the United States, the average CEO pay is 212x the average worker.
- The top 1% of people in the US own 40% of the total wealth.
- Africa GDP is the same as it was in 1965. Has not changed in 35 years.
4) We are all busier. With the invention of electricity, the average hours of sleep dropped from 9 hours to 7 hours a day.
5) Old companies must destroy themselves (re-invent themselves) in order to stay competitive and grow. Also, individuals must constantly change and grow to remain competitive. If not, they will fall behind.
6) Capitalism is a tough game. The number of businesses failing (88% a year) is almost as many as new business are formed. Wealth is constantly being transferred from one group ~ to another.
7) There are many basic ingredients to create wealth. Some are cultural (like entreprenuership), some are created and enforced by the government (intellectual property, law and order, infrastructure), some are learned by the individual (skills, knowledge)
8) Each country, and region has its strengths and weakness. In order to build wealth for the future, each country must act differently:
- Japan: Clean up the banks, bring in professional management, restore government credibility, and create internal growth. Japan is too big to play the export game anymore.
- US: Break the two-tier society (rich and very poor) by improving education for more skilled workers, and investing more in infrastructure
- Europe: Encourage entrepreneurs and corporate flexibility
9) Wealth is created when there is a disequillibrium (imbalance) in technology, or society. When there is change, there is opportunity ~ because wealth is being transferred.
10) Know your weakness and go where that weakness is not important.
How Rich Countries get Rich.......2002-08-02
1) There has been significant change in the economic landscape, and that change continues to accelerate. Before the industrial revolution, 98% of the world's population had income only from farming. Now less than 2% are farmers.
2) The world is increasing a global market. Coca Cola gets 80% of its revenues from outside the United States.
3) The gap in wealth continues to widen.
- Bill Gates market value is the same as the poorest 110,000,000 Americans.
- In the United States, the average CEO pay is 212x the average worker.
- The top 1% of people in the US own 40% of the total wealth.
- Africa GDP is the same as it was in 1965. Has not changed in 35 years.
4) We are all busier. With the invention of electricity, the average hours of sleep dropped from 9 hours to 7 hours a day.
5) Old companies must destroy themselves (re-invent themselves) in order to stay competitive and grow. Also, individuals must constantly change and grow to remain competitive. If not, they will fall behind.
6) Capitalism is a tough game. The number of businesses failing (88% a year) is almost as many as new business are formed. Wealth is constantly being transferred from one group ~ to another.
7) There are many basic ingredients to create wealth. Some are cultural (like entreprenuership), some are created and enforced by the government (intellectual property, law and order, infrastructure), some are learned by the individual (skills, knowledge)
8) Each country, and region has its strengths and weakness. In order to build wealth for the future, each country must act differently:
- Japan: Clean up the banks, bring in professional management, restore government credibility, and create internal growth. Japan is too big to play the export game anymore.
- US: Break the two-tier society (rich and very poor) by improving education for more skilled workers, and investing more in infrastructure
- Europe: Encourage entrepreneurs and corporate flexibility
9) Wealth is created when there is a disequillibrium (imbalance) in technology, or society. When there is change, there is opportunity ~ because wealth is being transferred.
10) Know your weakness and go where that weakness is not important.
How Rich Countries Get Rich.......2001-10-24
1) There has been significant change in the economic landscape, and that change continues to accelerate. Before the industrial revolution, 98% of the world's population had income only from farming. Now less than 2% are farmers.
2) The world is increasing a global market. Coca Cola gets 80% of its revenues from outside the United States.
3) The gap in wealth continues to widen.
- Bill Gates market value is the same as the poorest 110,000,000 Americans.
- In the United States, the average CEO pay is 212x the average worker.
- The top 1% of people in the US own 40% of the total wealth.
- Africa GDP is the same as it was in 1965. Has not changed in 35 years.
4) We are all busier. With the invention of electricity, the average hours of sleep dropped from 9 hours to 7 hours a day.
5) Old companies must destroy themselves (re-invent themselves) in order to stay competitive and grow. Also, individuals must constantly change and grow to remain competitive. If not, they will fall behind.
6) Capitalism is a tough game. The number of businesses failing (88% a year) is almost as many as new business are formed. Wealth is constantly being transferred from one group ~ to another.
7) There are many basic ingredients to create wealth. Some are cultural (like entreprenuership), some are created and enforced by the government (intellectual property, law and order, infrastructure), some are learned by the individual (skills, knowledge)
8) Each country, and region has its strengths and weakness. In order to build wealth for the future, each country must act differently:
- Japan: Clean up the banks, bring in professional management, restore government credibility, and create internal growth. Japan is too big to play the export game anymore.
- US: Break the two-tier society (rich and very poor) by improving education for more skilled workers, and investing more in infrastructure
- Europe: Encourage entrepreneurs and corporate flexibility
9) Wealth is created when there is a disequillibrium (imbalance) in technology, or society. When there is change, there is opportunity ~ because wealth is being transferred.
10) Know your weakness and go where that weakness is not important.
Average customer rating:
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Living Knowledge: The Dynamics of Professional Service Work
Manufacturer: Palgrave Macmillan ProductGroup: Book Binding: Hardcover ASIN: 1403920605 |
Book Description
What should the next generation of knowledge management practices be? Living Knowledge offers an empirical perspective on the dynamic and living nature of knowledge in organizations, based on research on professional service work. The book starts from a perspective on knowledge as being constituted in practice and guides the reader through a diverse set of organizational experiences. These cases present a series of new concepts for understanding and managing knowledge, such as half-worked boundary objects, knowledge hyperstories, activity centered knowledge support and knowledge dramas.Customer Reviews:
Knowledge management revisited.......2004-08-23
Book Description
Gadgets, Games, and Gizmos is an innovative book that provides practical and original solutions to the impending boomer/gamer knowledge and skills transfer gap. The book outlines how gamer values such as the use of cheat codes, the love of gadgets, the need to play games, and the desire to be constantly connected can be used as methods for moving information from the heads of the boomers to the fingertips and gadgets of the gamers. As organizations begin to think strategically about how to attract, retain, and train new talent, this book, written by Karl Kapp, named one of 2007's Top 20 Most Influential Training Professionals by TrainingIndustry, Inc., will be an invaluable resource.Customer Reviews:
A Great Instructional Design Resource.......2007-09-28
A Valuable Resource.......2007-07-15
Kapp Kaptures Kritical Keys...Its About the Transfer of Knowledge.......2007-05-08
Gaming Culture Meets Learning Culture.......2007-04-24
Average customer rating: |
Knowledge Management for IT Professionals (Computer Weekly Professional)
Tom Knight , and Trevor Howes Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Hardcover ASIN: 075064902X |
Book Description
We are now in the 'third wave' of Knowledge Management - the first was focused on the potential of new technology, while the second focused on the nature of knowledge and how people 'know' and learn. The focus in the third phase is two-fold: building individual and team productivity, and proper alignment of Knowledge Management efforts in helping deliver on strategic goals of the organization.
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Communities of Networked Expertise: Professional and Educational Perspectives (Advances in Learning and Instruction)
Manufacturer: Elsevier Science ProductGroup: Book Binding: Hardcover ASIN: 0080445411 |
Book Description
Relying on a series of empirical workplace studies as well as an extensive review of psychological, sociological and educational literature, the authors develop a framework for examining human competence as a process of networked expertise.The focus of the book is on analyzing the socio-cognitive foundations of human intelligent activity. The authors examine theories and models that help to understand individual and social aspects of processes of learning, development of expertise, knowledge creation, and innovation. These processes are studied both in the contexts of education and work, and are illuminated with numerous examples, and interview data. The main topics covered are the development of expertise, distributed cognition and shared expertise, collaborative and cultural learning, and inquiry-based and computer-supported learning processes. The basic tenet of the book is that knowledge sharing should be a core value in all organizations. This is the first step of answering to the challenges of emerging knowledge society.
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Developing Knowledge-Based Client Relationships, The Future of Professional Services (Knowledge Reader)
Ross Dawson Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0750671858 |
Book Description
The publication of this book heralds a new field of management, thought and practice. The advocates of the 'knowledge economy' have to date focused almost exclusively on how managers can increase the internal productivity of their knowledge assets and intellectual capital. The important next step is understanding that a large and rapidly increasing proportion of the value of business transactions is in knowledge itself. Once this is recognized, managers must devote their attention to how to maximize the value of that knowledge to customers, and tie that directly to developing enduring and profitable relationships.Customer Reviews:
Valuable Asset.......2002-07-29
In a world so consumed with the 'gimmes' and the 'gottas' this book offers a very different view of the business world.
We all have specialized knowledge and how we can benefit from sharing this with those we work with or for, is in essence the nutshell of the business.
How many people have sparked a creative thought or showed you a side or solution you hadn't thought of? We gleen this knowledge from them, but what do we do with it? Do we take it and keep it to ourselves, never exposing the great idea to those who could greatly benefit?
It is far more productive to spread the word, joy, idea or whatever with the people who have hired us as a consultant or employee. I have often had extremely productive conversations with large, important business owners, and yes- even millionaires who listened closely and enjoyed my creative insight. What's more is I didn't charge them for my time, I was simply sharing.
Did this knowledge sharing Ross Dawson discusses cause me any loss or to be cheated out of profit? Not at all, they'll remember me when they need a new idea, and will likely hire me because of it.
Dawson brings to light words we all needed to hear- what goes around comes around. I plan on sharing, how about you?
Buy this and give a copy to a co-worker or boss as a gift!
Dry as a bone.......2002-03-31
Dry as a bone.......2002-03-31
Essential reading for consultants.......2001-09-11
After reading the proactive approach to planned knowledge transfer, which needs to be a part of the initial project plan, I would consider the approach I cited above to not only be unprofessional, but borders on malpractice.
This book treats knowledge as a valuable commodity (something the business development types certainly preach, but the engagement team misses), and provides a methodical approach to using knowledge as a the product. Given the fact that we consultants are selling that very thing (knowledge) in a perfect world there should be no need for this book. Unfortunately, this book is sorely needed, and should be required reading for every consultant, regardless of whether he or she is a independent or member of one of the "Big 5".
Rarely do I read a book than makes a dramatic impact on my thinking, or fills me with resolve to immediately assimilate and use the content - this one does. I think it is an important work that is well written and gives a strong foundation for ethical practices and professionalism.
Deceptively Simply, Seriously Valuable.......2001-03-19
A great deal of work went into conceptualizing and crafting this book, and I give very high marks to the author, who does a really superb job of integrating insights from knowledge management, information technology, cognitive modeling, and client relationship or account management. This book makes the jump from airplane reading, to "hold and read several times more."
At the heart of the book, and many appear to miss this on the first reading, is the author's distinction between commoditized information services and differentiated information services. The first, aided by automation, is on a downward spiral in terms of both value and pricing, and competition is fierce. The second, partially aided by automation but ultimately being unique for rising to a higher level of knowledge service delivery that can only be done by expert humans, is where value pricing and differentiation can be found, and where professional services need to go if they are to remain profitable.
The second urgent and valuable insight the author shares with us is the co-evolutionary nature of a service that evolves through constant knowledge transfer to the client and constant co-creation of new knowledge as the competitive advantage; and a very deep and broad relationship with the client at all levels of both organizations. One leads to the other, the other leads to finding new business with the same client, and the cycle repeats itself. This insight is especially relevant to all those who are using information technology to force single human account managers to handle more and more accounts remotely, all the while "losing touch" with their clients for lack of time to make the personal visit or personal telephone call. This is also explicitly contrary to the prevailing "black box" model where knowledge is withheld as proprietary--the author makes it clear that in this new era, withheld knowledge is much less valuable and much less survivable--this is a dying model.
Among the sections of the book that I found especially worthwhile, partly for their elegance of expression and partly because they represent a considerable professionalism in distilling vast arrays of writing by others, were those that itemized the seven processes for adding value to the client relationship by adding converting information into knowledge (filtering, validation, analysis, synthesis, presentation, ease of access and use, customization); the rare simplicity of the distinction between implicit and explicit knowledge and how to communicate both kinds of knowledge; the brief but sufficient discussion of four key humans in the loop: the senior representative, the relationship coordinator, the knowledge specialist, and the knowledge customer; and the more general discussion of the various means for communicating knowledge value to the client, both in terms of channels and in terms of events including scenarios and wargaming.
Contrary to the publicity, this is not a case study book, although the several "gray block" inserts are both helpful and credible. This book is an executive primer for managing value in the 21st Century, and it merits several readings, not one.
Where the book falls short, and it may be that this is deliberate and better left for another book, is in the section on pricing knowledge services. Despite a fine summary of the kinds of pricing that are used, from time and materials (both the predominant means and the least profitable) to retainer to contingency to commissions and tenders, one is left feeling that neither the author nor his otherwise excellent sources have really come to grips with the fact that clients are still mired in an industrial-age financial mindset that values fixed goods and is not yet ready to pay for intangible knowledge goods. My own research suggests that fully half of the competition for knowledge professionals comes from client middle managers and senior sales or production experts who believe that they know everything they need to know to make good decisions--the other half comes from niche providers of very fragmented services, from the aggregators of online information (Factiva, Lexis-Nexis, DIALOG) to the market research firms (FIND/SVP, Fuld, SIS) to private investigative groups (Arkin, Kroll, IGI) to academic consultants (Harvard, UT) to localized information brokers listed in the Burwell Directory...and many many other sources including commercial imagery and Russian military maps of third world regions that most knowledge specialists--as well as their clients--overlook completely. Somewhere in all this mix, the big accounting and legal firms are trying to leverage their access to clients by becoming portals to global knowledge, and they are *not* delivering the integrated value they should--a value that can only come when the author's wisdom becomes conventional, and every professional services person knows how to define the question, discover and validate the sources, discriminate and distill the many sources into a value-added compelling presentation, and do so in timely easy to use fashion.
Some will be deceived by the very easy to read and well-organized sections into thinking this book is slightly superficial. That is not the case. This is a very well researched book that represents enormous value-added because the author has creatively distilled and organized at least four separate literatures, and done so in a fashion that will repay multiple readings of the book by the new standard: at least twice the value of your time taken for each reading.
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CIM Revision Cards : Strategic Marketing in Practice (Official CIM Revision Cards)
marketing Knowledge Manufacturer: Butterworth-Heinemann ProductGroup: Book Binding: Spiral-bound ASIN: 0750667699 |
Book Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.Books:
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