Book Description
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools,
Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Customer Reviews:
Should be a standard in schools........2007-09-23
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.
Truly a great read!.......2007-08-27
I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!
Great Client Education book.......2007-08-02
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.
I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.
You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.
This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.
The Bible of Branding!.......2007-07-30
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
It's just fine.......2007-07-16
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
Book Description
A pop-science journey into the surprising ingredients found in dozens of common packaged foods, using the Twinkie label as a guide
Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he often reads the ingredients label—without a clue as to what most of it means. So when his young daughter asked, “Daddy, what's polysorbate 60?” he was at a loss—and determined to find out.
From the phosphate mines in Idaho to the corn fields in Iowa, from gypsum mines in Oklahoma to the vanilla harvest in Madagascar, Twinkie, Deconstructed is a fascinating, thoroughly researched romp of a narrative that demystifies some of the most common processed food ingredients—where they come from, how they are made, how they are used—and why. Beginning at the source (hint: they're often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder with a strange name—all for the sake of creating a simple snack cake.
An insightful exploration into the food industry, if you've ever wondered what you're eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter, a food-grade equivalent of Plaster of Paris) this book is for you.
Customer Reviews:
does your homework for you.......2007-10-08
"Twinkie, Deconstructed" has got the coolest idea for a book ever: find out where EVERy ingredient on the ingredients panel of a Twinkie sponge cake comes from, whether it's grown or made. It turns out a lot of ingredients are mined as well.
Steve Ettlinger does an exhaustingly thorough job of research. He visits wheat fields and salt mines and LOTs of chemical plants. He reverse engineers how a Twinkie is made, even though the manufacturer declined to help him. Ettlinger maintains good cheer despite additional obstacles such as having to change names or leave out certain details due to the Home Security act.
My favorite ingredient was sodium stearoyl lactylate, because my son is allergic to milk. I had to read ingredient lists for EVERything, including bread, and sodium stearoyl lactylate was everywhere. It sounds like it has milk but I was told it does not. Confusion! Ettinger explains all: lactic acid USED to be made from sour milk but now it is made from corn syrup.
The chapter on flavorings is wonderful, including a discussion of the 216 different flavor components of natural vanilla, and how artificial vanilla has even more. I learned more about flour than I ever cared to know, but passed the info on to my daughter who likes to cook (I found out why unbleached flour is better for pizza, and bleached flour for Twinkies, for example).
I read Twinkie, Deconstructed from cover to cover. If I read it again, I might instead look up different ingredients one by one, following my curiosity. (The book's chapters are organized by ingredients and the index is available as well.) By two-thirds of the way into the book, my fingers itched to make a huge flow chart, connecting all the raw components at one end to the ways they are used in a Twinkie cake at the other end.
Ettlinger does our homework for us, showing that all those strange ingredients DO have a purpose in modern food and ARE safe to eat. He uses the Twinkie as a stand in for almost any food we buy these days in a grocery. Good job!
You are what you eat.......2007-07-23
Especially in view of the tainted chemicals coming from China that are in our processed foods, this is a timely read.
Discover the fascinating story of what's in a Twinkie, and where it comes from.
Interesting for foodies, too.
I bought copies for a chemist friend, and for a curious friend.
Would make better television........2007-07-20
So much potential unrealized...I thought this was going to be much better. The concept of where all the ingredients that make up a Twinkie come from make disappointingly dull reading.
Mr. Ettlinger, I see your comment here, so may I suggest a TV series? I would love to have you examine an ingredient per week and actually see the places and things you wrote about as it was hard to visualize it all...now that would be great television!
Fun and Follies with Food Facts.......2007-07-13
Asked by his children what the ingredients in a Twinkie creme-filled cake really were, and where they came from, Steve traveled the world to find out, interviewing over a hundred people in the process. The book is well-written in the sense that it can be read very fast, and is entertaining until the number of technical errors and chemophobia intrude, which for me began on p8. I happen to enjoy processing plant and mine tours, even vicariously, and do not shy from hundreds of facts and factoids. It was fascinating to find where the biggest plants were that made the ingredients of a Twinkie, which are: wheat flour, bleach, iron(II) sulfate, vitamins B1, B2, B3, sugar, corn sweeteners, corn thickeners, water, partially hydrogenated soybean oil, lecithin and soy protein isolate, eggs, cellulose gum, whey, leavenings, baking soda, sodium acid pyrophosphate, monocalcium phosphate, salt, mono and diglycerides, polysorbate 60, natural and artificial flavors, sodium stearoyl lactylate, sodium and calcium caseinates, calcium sulfate, sorbic acid, FD&C Yellow No. 5 and Red. No. 40. All but 2 of the chapter headings follow this ingredient list. There is an inadequate index and no references, an ominous sign of what is to follow. There are no pictures or drawings, which this topic screams for. The concept was excellent, as were the metaphors. Between that and the potential entertainment value my rating would have been 5-star, even though the target audience was 12-14 years old, IMHO.
A fine appreciation of food chemistry was finally given on p258-260: "The fact that chemicals, especially those in foods, are part of nature..." Well and good, but Steve infiltrates all kinds of snide comments about "chemicals" almost everywhere else, such as one about the surprising purity of synthetic chemicals as opposed to natural (p208) -- the reverse of the truth -- that most natural chemicals are mixtures, and many synthetic ones are very pure. Part of the difficulty is that Steve does not define what a chemical is, or know the difference between an element, a compound, and a mixture, or between a rock and a mineral. Except on p173, where Steve appears to understand that the reactive and toxic elements, sodium and chlorine, react to form salt (sodium chloride), which has none of the properties of its precursors. Time after time he tries to scare the reader by implying that the toxicity of the precursors (called intermediates by chemists) somehow makes it into non-toxic products. On p261: "...try reflecting on the fact that one of the world's most lethal chemicals, chlorine, and one of the most reactive chemicals, sodium, have an exalted place...[in] the salt shaker." This, sadly, is more typical. Of course, there is no elemental sodium or chlorine in salt, and the properties of the elements do not persist in salt. And a rock should not be confused with a mineral.
So to repeat grade-school material, all substances are chemical. Dreams and electronic phenomena are not. Substances are either pure or mixtures. The smallest stable units of matter in substances are molecules. In an element, all the atoms in all the molecules are the same, except for isotopes, which still have the same chemical properties. In a compound, meaning that 2 or more elements are present in the molecule, all the molecules are alike. Sugar (sucrose) is a compound formed from a glucose and a fructose with loss of water; it is not a mixture of glucose and fructose as Steve claims (p71). A rock is a mixture of minerals. Granite is a mixture of the minerals quartz, mica and feldspar, and most minerals are well-defined compounds. Eating refined salt or calcium sulfate is not the same as eating rock. Steve wrote that the toxic and flammable element phosphorus is part of the Twinkies recipe (p154). This is nonsense. Steve never learned from a chemist to write: "phosphorus compounds, phosphates, are part of the Twinkies recipe"; no, he has to scare us and give chemicals in general a bad name on almost every page.
Steve wrote: "Ferrous sulfate is light gray with a bluish tinge, just as you'd expect an iron derivative to look" (p42). Pure iron(II) sulfate is actually pale green, just as I would expect it to look.
Steve wrote: "Despite being a mere mineral, calcium is really a so-called earth metal, like sodium...(p232). Calcium is not a mineral, because it is never found as the free element. Steve meant gypsum (calcium sulfate), I think. Calcium belongs to the family of elements called alkaline earths and sodium is in the family of alkali metals.
Whenever Steve has trouble with the chemistry of a food additive, his writing becomes very terse and flawed. From p250: "A reaction of benzene with nitric acid, itself a product of hydrogen (usually from natural gas) and nitrogen (usually from liquid air) that have been passed over over a thin platinum wire mesh, makes nitrobenzene and leads to the all-important aniline, a colorless oily liquid with a strong, pleasant odor that happens to be highly poisonous." When this is untangled, we find: (1) the reaction of hydrogen and nitrogen over a heated catalyst of iron oxide and potassium aluminate at 400 atm leads to ammonia, not nitric acid; (2) ammonia and air are heated to 650° and passed over a platinum/rhodium catalyst to make nitric acid, not nitrobenzene; (3) benzene and nitric acid with considerable sulfuric acid yields nitrobenzene; (4) nitrobenzene with iron powder or hydrogenation over nickel gives aniline; and (5) aniline does not have a pleasant odor in my nose. None of this makes much sense to a non-chemist without pictures of the molecules involved, which are sorely lacking. All the reactions are over 100 years old, so industrial secrecy should not have been an issue.
Steve fell for the myth that eating saturated fat causes hardening of the arteries (p181). See "The Cholesterol Myths" by Uffe Ravnskov, 2000; and "The Modern Nutritional Diseases" by Ottoboni.
A list of another 50 errors are available by e-mailing: kauffman@bee.net.
Eat your Twinkies and be happy.......2007-07-07
Author Ettlinger takes the reader on a fascinating saga through the world of how food ingredients are made and how many of the ingredients in our food are actually not food-based at all, such as benzene, petroleum and rocks. Ettlinger gives us the origin of every Twinkie ingredient in a offbeat, wink-of-the eye way that suggests mirth instead of mean-spiritedness.
If you enjoy learning about scraps of knowledge that will impress your friends, this book is for you.
Average customer rating:
- Patents, Copyrights & Trademarks for Dummies
- Great Resource
- Great Information for Business Beginners
- Great entry-level book
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Patents, Copyrights & Trademarks for Dummies
Henri Charmasson
Manufacturer: For Dummies
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Similar Items:
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Patents and How to Get One: A Practical Handbook
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The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
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Inventing for Dummies
ASIN: 0764525514 |
Book Description
Having the great idea, creating the magnificent work of art, or coming up with the next fad is only the first step to cashing in on your creativity and hard work. Next up is protecting your intellectual property.
This book is for anyone who is intrigued by those three not-so-little words: patents, copyrights, and trademarks. That means you, if
- You think you might be the next Thomas Edison or maybe another J.K. Rowling
- Your company has recently developed a bold new corporate logo or eye-catching trademark
- You’re thinking of a new concept in software, one that can revolutionize the entire manufacturing process
- You’ve just dreamed up the latest in “latest things”
Patents, Copyrights & Trademarks For Dummies explains, in layman’s terms, the basic nature, function, and application of intellectual property (IP) rights, including how you can acquire those rights, wield them effectively against your competitors, or exploit them lucratively through licensing agreements and other rewarding adventures. This book covers all of these critical concepts, and more:
- Working with IP professionals
- Presenting a patent explanation
- Determining what is copyrighted and what isn’t
- Protecting your commercial identity
- Inspecting the basic elements of a license
- Determining infringement
- Avoiding the ten worst naming blunders
With this book at you side, you’ll have a solid grasp of the processes involved in acquiring, registering, maintaining, and protecting the intellectual property rights due you and/or your company. You’ll be able to make informed decisions and speak confidently with the IP professionals you meet along the way. And you’ll have the tools and knowledge to take care of much of the work involved in the various research and registration processes.
Customer Reviews:
Patents, Copyrights & Trademarks for Dummies.......2007-09-19
I applied for a US Federal Trademark on July 13th and besides putting the (c) on my name and art work... I never thought much about sending in anything to the Copyright office in D.C. End of August a check company contacted me to license my artwork for their checks and address labels... this I knew was big but I needed extra help. A friend suggested this book, I ordered it immediately and wow... it is so super easy to comprehend. I absolutely now swear by this book I've nicknamed the "Artist's Bible." I have found all the tips, etc about copyrighting my art AND about trademark issues extremely valuable. I have actually ear marked several pages so I can go back to that as a reference quickly. And it's also important to have an attorney to fall back on which I do. But yes I highly recommend this book for any artist serious enough to get their work copyrighted or even getting their company name trademarked like me.
Great Resource.......2007-03-29
When I received this book I was blown away by how much useful information it contained. It was easy to read and understand, has quick references that pertain to your subject or you can skip to something more applicable, and was filled with up-to-date information on how to obtain a patent. A great resource!
Great Information for Business Beginners.......2007-03-09
When you think of a product you may be under the impression that I need to patent my invention, but don't have to do anything else. Nothing can be further from the truth. Henri Charmasson spells out clearly in this well written, humorous book how one must wisely go out and protect their intellectual property. He cleverly steers you through the unfriendly and confusing halls of the USPTO - the Patent and Trademark office, and guides you to seeking out the advice of an IP professional, (namely a patent attorney). It is a must read for new business owners, and many established businesses can use the help as well. But after going through the book, you will learn one thing - "Do not to go about patenting and Trademarking by yourself. Get a professional to help you."
Great entry-level book.......2006-06-21
I'm in legal with an IP background and this book is a great IP primer - I was pleasantly surprised by the depth. 'Dummies' is a misnomer as it provides entry-level to intermediate coverage.
Average customer rating:
- Not too funny.
- Brave Topic, Captivating Writing
- Starts off Slow, But then Gets Pretty Good
- worthy of four
- With relatives like these...
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Sweet and Low: A Family Story
Rich Cohen
Manufacturer: Farrar, Straus and Giroux
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Binding: Hardcover
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ASIN: 0374272298
Release Date: 2006-04-04 |
Amazon.com
Sweet and Low by Richard Cohen bills itself as "the unauthorized true story of one Brooklyn family." And what a family. Cohen, the disinherited grandson of the artificial sweetener Sweet 'n' Low's inventor, combines two parts Horatio Alger-memoir, one part cultural commentary and three parts personal criticism into a fascinating snapshot of American life, immigrant experience and a broad sermon on the perils of fortune. Cohen's maternal grandfather, Ben Eisenstadt, a mid-grade inventor and Brooklyn restaurateur concocts the idea of selling sugar in individual packets--a revolutionary concept in the age of crusty, unsanitary sugar dispensers. His idea stolen by the big sugar companies, Cohen squeaks out a post-war living selling his packets in their shadow until he and his son, Marvin, invent the formula for the saccharine sweetener and catch the first big wave of the American diet craze. Those little pink packets create a vast fortune soon tarnished by interfamily squabbles, Mafia influence, FDA edicts and, mostly, the baser aspects of human nature--greed, jealousy and pride. Cohen, a writer for Rolling Stone and The New Yorker, among other publications, weaves a compelling and often biting narrative about his mother's family. Using those pink packets as metaphor, he paints a dystopic portrait of the American Dream, that, in his family's case, was as devoid of nourishment as any artificial sweetener.--Jeremy Pugh
Book Description
Sweet and Low is the amazing, bittersweet, hilarious story of an American family and its patriarch, a short-order cook named Ben Eisenstadt who, in the years after World War II, invented the sugar packet and Sweet'N Low, converting his Brooklyn cafeteria into a factory and amassing the great fortune that would destroy his family.
It is also the story of immigrants to the New World, sugar, saccharine, obesity, and the health and diet craze, played out across countries and generations but also within the life of a single family, as the fortune and the factory passed from generation to generation. The author, Rich Cohen, a grandson (disinherited, and thus set free, along with his mother and siblings), has sought the truth of this rancorous, colorful history, mining thousands of pages of court documents accumulated in the long and sometimes corrupt life of the factor, and conducting interviews with members of his extended family. Along the way, the forty-year family battle over the fortune moves into its titanic phase, with the money and legacy up for grabs. Sweet and Low is the story of this struggle, a strange comic farce of machinations and double dealings, and of an extraordinary family and its fight for the American dream.
Customer Reviews:
Not too funny........2007-08-28
I read this book along with a book club group, and we all agreed that it was not as funny as portrayed, nor as well-written. I found some of it historically interesting, but the excessive detail became monotonous after a while. We did find Aunt Gladys to be a really pathetic character.
Brave Topic, Captivating Writing.......2007-08-28
Mr. Cohen is to be commended for this book. It is not everybody that could venture to write about the reasons for a family rift and do it as deftly as the author has done here. Interestingly, although the author had good reason to be bitter and angry, there is very little bitterness apparent. It's as if he was able to step out of his life and view the events chronicled as though he were a third person. From time to time, a little vitriol sneaks in, but these moments are few and far between.
The writing features some poetic lines about love and about the author's observations of life and New York. I felt a vested interest in the conclusion of the book and was unable to put it down. Although the story is somewhat tragic in detailing the wounds so many have in their families, in the end, I could tell that this was a real family, with real people and real issues, beautifully captured in the family photos included in the book. Hopefully, the story is not yet over. I would like to have heard the phone call between Gladys and Viking Cohen once she read the book though!
I honestly could not put the book down though. I would strongly recommend this book to anybody that is in a family business. It is a strong warning about what can happen if safeguards are not in place to prevent family business from spilling out into family life and to prevent individuals from running roughshod with bad business decisions.
A well done book!
Starts off Slow, But then Gets Pretty Good.......2007-07-20
I purchased this book after seeing the author on CNBC. I wanted to learn what would possess a parent to disinherit a child.
The author begins the book by providing background not only on his immediate family, but also on the Jewish History of Brooklyn. I found this to be a little boring. About 1/3 into the book, it gets interesting and it was a quick read henceforth. Surprisingly, I actually sided with the author's grandparents, each of whom disinherited him and his immediate family. I thank the author for at least attempting to be even-handed (although he may disagree). Enjoy!!!
worthy of four .......2007-06-11
Sweet and Low: A Famly Story both taught and entertained at the same time, which is my criteria for any book to earn more four or more stars. This is a well researched and well written book.
With relatives like these..........2007-02-28
Rich Cohen needs no enemies. Sweet and Low is a very fascinating portrayal of Rich Cohen's family, the history of sugar, the development and marketing of sugar substitutes, and life in Brooklyn. Mr. Cohen is brilliant the way he removed himself from the story and told it as if he were an uninvolved party. The temptation to allow his personal feelings toward his relatives to color his story telling must have been enormous, but Cohen chronicles his family's history and follies as a seemingly neutral party. Portions of the book were funny, but not as uproarously so as the critics have claimed it to be. There is definately a sedate undertone throughout the book, especially given the outcome for Rich Cohen's family. Particularly fascinating were the histories we are given about the sugar trade, and the science and marketing behind the development of sugar substitutes, to include Sweet and Low and its competitors. Perhaps the only flaw I found with the book was Cohen's tendancy to go off on tangents, way off in some instances, when it would have been more engaging to read about the habits of his family members. We are, however, treated to much background on crazy Aunt Gladys, and I was very appreciative of this. Cohen could probably write an entire book on Gladys alone, as well he should since (I believe) it is she who caused his family to be disinherited. Sweet and Low is a priceless story, and I recommend it to anyone looking for a good read. I will never again look at those little pink packets the same, and maybe that was part of Cohen's intent in writing Sweet and Low. Go in through the back door for retribution against the family who treated your mother and her children as if they never really mattered. Maybe readers will think twice before they reach for that little pink packet tomorrow morning...
Book Description
This book will be a valuable resource to practicing paralegals for whom is it critical to have a sound working knowledge of intellectual law. The many practical forms, agreements, checklists, case summaries, and charts illustrate the principals presented, promoting a clear understanding of the four major areas of intellectual property law-trademarks, copyrights, patents, and unfair competition. Discussions of each field conclude with a section on the new and emerging issues in that field and then an overview of international applications, including the methods by which intellectual property can be protected in other countries. On-line Companion for this text includes Appendices A-E, chapter summaries, trivia, and Internet resources.
Customer Reviews:
Great book.......2007-05-13
I got this book when I first started working as a paralegal for a patent attorney. It gave me a great understanding of Intellectual Property. Great to learn the basics, of course there was more to learn on the job.
Book Description
TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...
We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who dont? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk.
In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, youll also learn how to formulate an idea and find the motivation to grow that idea into a fortune.
Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Reese includes his proven step-by-step process for formulating an idea that manufacturers are willing to pay for, researching its authenticity, obtaining patents, finding prospects, negotiating the deal, and beyond. Filled with examples of successful, well-known licensing ventures, How to License Your Million Dollar Idea, Second Edition also features an expanded appendix of sample patent forms, licensing agreements, disclosure statements, publications, contact information, and more.
Customer Reviews:
Most Helpful..........2007-06-08
I came up with an invention and had no idea how to protect it or what direction to go next. I had read several other books but Harvey's book rocked!! It gave me so much of the information I needed, I am considering submitting my idea to Harvey Reese to see if he can obtain a licensing agreement.
A Good Read.......2007-02-03
Straight forward tips and tactics about how to turn an idea into royalties. Worth the read if you think you have an idea that could make money.
This will get you pumped up!.......2006-08-27
This is book is an easy read, with a lot of very relevant information. I own a small product development company and the information here is accurate and maybe most importantly very motivating. Read it, and get moving on taking your product from an idea to making money.
How to License Your Million dollar Idea.......2006-08-23
This reference book is filled with lots of valueable and helpful information and is a great resource for those who wish to develop an idea.
Author seemed in conflict with other experts in one area. He insists that only a face-to-face meeting can bring results and he strongly suggests that an agent should be hired. Other experts advocate that successs can be had without following this path.
How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edi.......2006-02-23
Very informational. Helped me get the ball rolling on my million dollar idea! Well worth the money spent and gave me some much needed clarification regarding the invention and submission process. Look for me and my idea soon!!!
Product Description
This new 2006 revised edition is the most complete guide to marks on Mexican silver. There are over 1500 cross-referenced marks! Eagle numbers from 1 through 219. Extensive reference bibliography. First edition was mostly line drawings - this new edition has b&w photos of most marks!
Customer Reviews:
Excellent Resource of Mexican Marks.......2007-05-24
Over 200 pages of Mexican silver marks. The pictures are clear of the actual mark on the silver. Has a brief history under the makers name when available. Would buy this book again.
Mexican Silver trademark reference.......2007-03-27
A great reference book for collectors of Mexican silver jewelry. There are lots of pictures of marks as well as a long list of initials of Mexican designers including artists signatures with two initials and three initials. The Mexican eagle stamp is noted in all of its various forms through the decades. There is also a reference of the designers in the various Eagle numbered shops.
Average customer rating:
- Great reference tool for marketing professionals
- You won't file a patent tomorrow, but you will have a much better idea of how.
- Everything You Need To Know
- I love this book! It shows you how to protect your work
|
From Edison to iPod
Frederick W. Mostert , and
Lawrence E. Apolzon
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ASIN: 0756626021 |
Book Description
Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea. Frederick Mostert, one of the world's foremost experts, will help readers understand how, why, and when to protect their ideas and inventions.
Customer Reviews:
Great reference tool for marketing professionals.......2007-05-17
This is a very expert guide in a very accessible form. It has great information in a friendly easy to access format that is very helpful for clarifying complex issues. I think this is a good tool for anyone who owns their own business or is a marketing professional who deals with intellectual property issues.
This makes it easy to understand the difference between trademarks, registered trademarks, copyrights, and various patent types.
You won't file a patent tomorrow, but you will have a much better idea of how........2007-04-14
This was a really great read. The book doesn't lay out a step-by-step method for filing patents or trademarks, but I think it is a lot more useful than a book like that.
The book gives a great detailed look at what each creative protection (patent, trademark, and copyright) can do for you. It does a really good job of explaining the protections, the requirements, and when each is appropriate. It also has a lot of great pointers on how to maximize your benefits and what to do when your rights have been infringed upon. I highly recommend it to somebody who does not know much about these areas and would like to know more. It is a great start into the world of idea protection. A quick read and really easy to understand.
Everything You Need To Know.......2007-03-23
When does a great idea turn into a personal fortune? How about when you hit the "send" button? Whether you're a novelist, inventor, a blogger or someone with the best chili in your town, today's technology makes it possible for the innovator toiling away in a kitchen or a garage to become an international marketer. It's also the perfect opportunity for your idea to become someone else's fortune. And that's where Mostert and Apolzon come in. They are two of the world's top intellectual property lawyers and, without a sentence of legalese, they define the major forms of intellectual property, dispel myths and tell you what you can do to register and keep your idea your own. The book is also colorfully illustrated with case histories of how products from Coca-Cola to Velcro became household words and how they stay that way. If you're thinking maybe your recipe or poem or song should be shared with the world, save yourself a lot of aggravation and put this book on your shelf.
I love this book! It shows you how to protect your work.......2007-03-22
I really love this book! It explains in plain English how to protect your creations, whether they are artistic or useful. I sent it to a friend, whose brother invents all sorts of handy little gadgets, and he uses it. I sent it to my mother, who is a painter, and she uses it. I also sent it to a friend who writes how-to manuals, and he uses it! The book is easy to understand, and it's full of wonderful photographs and entertaining examples of the use of trademarks, copyrights, and patents. I never thought learning how to protect my work could be so interesting!
Book Description
In 2005, as part of Twinkies' 75th anniversary celebration, Hostess put out a call for recipes, asking people to share their ideas for cooking—yes, cooking—with Twinkies. Hundreds of people from across the country responded with an amazing collection of homegrown, creative, and sometimes wacky recipes. Nostalgic, colorful, and a delight for the whole family, this is the perfect book for the Twinkie lover in all of us.
Customer Reviews:
A slue of fun and tasty recipes.......2007-08-20
Wow, what a fun little book! This book contains a slue of fun and tasty recipes, all made with that quintessential American treat, the Twinkie! My favorite two were definitely the Chocolate Twinkie Trifle, and the Chocolate Twinkie Pops - two hits with the kids.
So, if you want to really make a connection with the kids, get this book, and make one of the fun and easy recipes. I give this book my highest recommendations!
Twinkie twinkie little snack, I wonder how you became all that.......2007-01-10
Come on, lighten up! After getting this book I went to a party with my Twinke sushi, what a hit! A friend made the Twinke wedding cake! So much fun for a little book!
"The Twinkies Cookbook".......2007-01-10
This was the identical book I saw in a small, specialty shop, but cost a lot less. I only wish the corners of this book arrived not folded over.
Comfort Food at its Best.......2007-01-06
What a wonderful little book! This book takes childhood comfort food to a new level. If you are a babyboomer, this book is a must--even if you do not cook. If you are not a babyboomer, buy the book anyway--you will not be sorry.
Ed Rigsbee, author, PartnerShift--How to Profit from the Partnering Trend
Fun book.......2007-01-03
My 8 year old daugther saw this book and wanted it. We got it for her for Christmas and were pleasantly surprised with the many clever and fun recipes. We have only tried 1 so far, but look forward to trying some more. History of Twinkies, bright pictures and easy directions fill the book.
Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Customer Reviews:
Very useful..........2007-01-10
this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.
a necessity for every graphic designer!.......2004-08-11
I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.
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