Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues
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Blogging, and Individual and Corporate Bloggers

Covers both pros and cons of the blog revolution

This is the one book about blogging you need now!

Do You Know The Business Risk of Blogs?

Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues
Nancy Flynn
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Paperback

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ASIN: 0814473555

Book Description

According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:

* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.

Customer Reviews:

Blogging, and Individual and Corporate Bloggers.......2007-05-08

The book make for an interesting read.

I found it intriguing how Nancy begins to blur the line between corporate bloggers (who bolg on their company's blogs) and individuals who also happen to be employees of companies. She points out that although corporate bloggers create a façade of independence by blogging outside work hours using personal resources, their views may be quoted as that of their employer. She elaborates on the topic in the sections on `Employee Bloggers beware: Blogging can get you fired/sued.'

One way for individuals to air their views in public would be to create explicit `Chinese wall' between their personal blogs and their professional affiliation, but this technique may not always be effective. This said, the challenges may not be as profound as the author makes them out to be:
Individuals have been writing articles, columns and books expounding their personal viewpoints, differentiating them from the "official" viewpoints of their employers by explicitly stating so. A similar protocol for blogging may begin to emerge. Until then, prudence and caution are in order while blogging.

Covers both pros and cons of the blog revolution.......2006-10-14

Nine million U.S. bloggers currently operate with some 80K new blogs appearing daily - but despite this proliferation of blogs, many businesses are missing the boat on their money-making potentials. BLOG RULES: A BUISNESS GUIDE TO MANAGING POLICY, PUBLIC RELATIONS AND LEGAL ISSUES covers both pros and cons of the blog revolution, clarifying threats, revealing opportunities, and covering both external bloggers outside the company with internal bloggers. Among the issues covered: keeping company politics and organization private, protecting confidential company information, and keeping track of the contents of official company blogs.

Diane C. Donovan
California Bookwatch

This is the one book about blogging you need now!.......2006-08-15

If you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.
There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.
Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..
Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.
But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.
From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.
Here are some examples of the more pertinent advise you'll get from this book:
* Blog etiquette: What you can and cannot say on your blog.
* Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.
* Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)
* The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.
I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.
This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.
As I stated earlier, if blogging is in your future, and it is you have to have this book.

Do You Know The Business Risk of Blogs?.......2006-07-25

"The choice is simple. Be paralyzed with fear over the concept of open communications channels. or put a blog policy in place and start using these new media in a strategic way". These are the words of IBM Corporate Affairs Director Brian Doyle in Nancy Flynn's Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues (2006, AMACOM, 226 pages, ISBN 0814473555 ). A specialist in e-policy development, Flynn sets out to describe the ecosystem that blogs exist in, and to lay out common sense rules for companies to follow if they want to enter the blogosphere. For the most part she succeeds, but occasionally the book falls down with an over-conservative approach, acknowledgement of a recent Forbes article without painting the whole picture of that article, and in one case, what I see as a questionable legal interpretation.

Disclaimer: I was interviewed for this book and am cited in both the acknowledgements and end notes.

Flynn starts out with a discussion of why blog rules are needed. Much like what Richard Schwartz and I wrote in "Managing the Business Risk of Blogs" in Compliance Solutions Advisor Magazine (see http://complianceadvisor.com/doc/16543 ), Flynn points out that blogging is here, is real, and presents a new kind of risk for business, while presenting opportunity as well. As such, a reference manual for managing this risk is needed. In Chapter 2, the author goes into more detail on the risks and opportunities faced by business contemplating blogs. Chapter 3 covers the strategic decision of whether to blog or not. Chapter 4 provides a self-assessment checklist.

In Part 2 of the book, Flynn covers legal risks and regulatory rules. Perhaps the most important discussion in this part centers on the topic of blogs as business records. This part also covers potential legal headaches, issues of protecting confidential information, as well as best practices for public companies/regulated firms. In part 3. she covers blog rules, policy and the importance of communication. Part 4 deals with content management issues, discussions on how to handle comments, and comment spam. Part 5 covers employee rights and termination issues. Part 6 covers public relations issues, including positioning of the CEO as an opinion leader. Part 7 goes on to discuss the importance of reputation management in the blogosphere. Part 8 presents cases studies from and interview with IBM and Edelman Worldwide.

What I Liked About the Book

Of all of the 4 books I have by Flynn, this is by far the best. She has conducted extensive research, and presents the information in an easy to read, easily digestible format. She lays out what she see as the risks and how best to address them.

What I Did Not Like About the Book

At times, the author takes an ultra-conservative view towards the risk management, advocating that all postings be reviewed by legal experts and that all comments be screened before posting. Doing this puts no trust in the employees and destroys the open discussion nature that blogs are intended to be. The author also has taken a very interesting interpretation on the safe-harbor act of the DMCA, quoting two lawyers. I disagree with what is written there, but do have an email and phone call into one of the lawyers for clarification/further discussion. Finally, she makes use of the Forbes magazines "Attack of the Blogs" article, choosing only to address one part of the article, without discussing the bigger context of much of the article.

Who Should Read This Book?

Anyone in any company that is considering starting blogs. internally or externally. Despite the drawbacks I have pointed out, it is a very easy to use reference to get started in addressing the business opportunities and risks of blogging.

The Scorecard

Birdie on a Short Par 4

Overdose: How Excessive Government Regulation Stifles Pharmaceutical Innovation

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Classic Epstein

Overdose: How Excessive Government Regulation Stifles Pharmaceutical Innovation
Richard A. Epstein
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Hardcover

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Book Description

This book is the first to offer a comprehensive examination of the pharmaceutical industry by following the tortuous course of a new drug as it progresses from early development to final delivery. Richard A. Epstein looks closely at the regulatory framework that surrounds all aspects of making pharmaceutical products today, and he assesses which current legal and regulatory practices make sense and which have gone awry.
While critics of pharmaceutical companies call for ever more stringent controls on virtually every aspect of drug development and approval, Epstein cautions that the effect of such an approach will be to stifle pharmaceutical innovation and slow the delivery of beneficial treatments to the patients who need them. The author considers an array of challenges that confront the industry--conflicts of interest among government, academe, and the drug companies; intellectual property rights that govern patents; FDA regulation; pricing disputes; marketing practices; and liability issues, including those brought to light in the recent VIOXX case. Epstein argues that to ensure the continuing creativity, efficiency, and success of the pharmaceutical industry, the best system will feature strong property rights and clearly enforceable contracts, with minimal regulatory and judicial interference.

Customer Reviews:

Classic Epstein.......2007-01-31

This is a great book that will make you think hard about how we regulate the pharmaceutical industry. You probably won't agree with everything but Epstein raises critical issues that need to be considered. If you are afraid of having your ideas being challenged (like the first reviewer) then don't order this book.

Science and Technology of Terrorism and Counterterrorism (Public Administration and Public Policy)

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Unique

Science and Technology of Terrorism and Counterterrorism (Public Administration and Public Policy)

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Binding: Hardcover

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Citing viable homeland defense strategies, this book examines the potential agents, delivery methods, and toxic and nontoxic effects of possible nuclear, biological, and chemical terrorist attacks. Providing countermeasures for governmental and emergency first-response teams, the book covers the impact of WMDs on public health, agriculture, and economic infrastructures, as well as the limitations of sensor/detection technology and the prediction of potential biological and chemical events. It also discusses the effects of next wave cyberterrorism, the roles of state and federal agencies, root causes of terrorism, how to diagnose a chemical or bioterrorism event in the emergency room, and more.

Customer Reviews:

Unique.......2002-09-29

The Science and Technology of Terrorism and Counterterrorism examine some topics that you might find in other texts but in a more understandable format and with greater depth. It goes beyond this in that it covers so much more that is unique in a variety of areas such as the theory of terrorism and technology, the group psychology of terrorism, aerosol science, sensors (one of the most complete works on chem., bio and nuclear sensors that I have seen), medical preparedness, training and homeland security infrastructure. It is concise and timely and is written by a distinguished group of scholars with a broad range of expertise to thoroughly cover all of these complex topics.

The Economics of the European Patent System: IP Policy for Innovation and Competition

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The Economics of the European Patent System: IP Policy for Innovation and Competition
Dominique Guellec , and Bruno van Pottelsberghe de la Potterie
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Why does society allow, or even encourage, private appropriation of inventions? When do patents encourage competition, when do they hamper it? How should society design the compromise between the interest of the inventor and the interest of the users of patented inventions? How should the patent system adapt to new technological areas? These questions and many more are addressed by the authors in this groundbreaking analysis of the economics behind the European patent system. Beginning with the history and principles of the patent system, the book then examines the economic effects of patenting on innovation and the diffusion of technology and growth. Throughout the book the theory and the reality are discussed alongside real world examples and comparison between the European, USA, and Japanese patent systems.

Innovation and Its Discontents: How Our Broken Patent System is Endangering Innovation and Progress, and What to Do About It

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it's OK
Patent Medicine
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Innovation and Its Discontents: How Our Broken Patent System is Endangering Innovation and Progress, and What to Do About It
Adam B. Jaffe , and Josh Lerner
Manufacturer: Princeton University Press
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Book Description

The United States patent system has become sand rather than lubricant in the wheels of American progress. Such is the premise behind this provocative and timely book by two of the nation's leading experts on patents and economic innovation.

Innovation and Its Discontents tells the story of how recent changes in patenting--an institutional process that was created to nurture innovation--have wreaked havoc on innovators, businesses, and economic productivity. Jaffe and Lerner, who have spent the past two decades studying the patent system, show how legal changes initiated in the 1980s converted the system from a stimulator of innovation to a creator of litigation and uncertainty that threatens the innovation process itself.

In one telling vignette, Jaffe and Lerner cite a patent litigation campaign brought by a a semi-conductor chip designer that claims control of an entire category of computer memory chips. The firm's claims are based on a modest 15-year old invention, whose scope and influenced were broadened by secretly manipulating an industry-wide cooperative standard-setting body.

Such cases are largely the result of two changes in the patent climate, Jaffe and Lerner contend. First, new laws have made it easier for businesses and inventors to secure patents on products of all kinds, and second, the laws have tilted the table to favor patent holders, no matter how tenuous their claims.

After analyzing the economic incentives created by the current policies, Jaffe and Lerner suggest a three-pronged solution for restoring the patent system: create incentives to motivate parties who have information about the novelty of a patent; provide multiple levels of patent review; and replace juries with judges and special masters to preside over certain aspects of infringement cases.

Well-argued and engagingly written, Innovation and Its Discontents offers a fresh approach for enhancing both the nation's creativity and its economic growth.

Customer Reviews:

it's OK.......2007-06-04

Since the authors are economists I was hoping for an economic analysis of our current patent system like Schiff in his "Industrialization without National Patents" does for the international patent system of the 1800s. Instead it is a work of persuasion meant to sell the author's policy suggestions.

This means that the authors spend a lot of time talking about silly granted patents even though the authors later admit such patents are pretty unavoidable. No patent office has the resources to avoid granting some bad patents.

The author's policy suggestions include a revised reexamination system where patent owners would have to post $50,000 bond to defend a reexamination. I am no phyllis schlafly, but such a system would really favor big companies.

The authors are right that the creation of the CAFC in 1982 has resulted in a strengthening of patents. A lot of this is just a result of a new post-1982 uniformity in the case law.

Some signs of the waning of patents are showing. The CAFC, and now the supreme court, are ruling more for defendants in patent lawsuits. Additionally, in the patent office, the allowance rate of patents has declined from a peak of 71% in 2000 to 54% in 2006.

Patent Medicine.......2006-05-31

Begining with unsupported assertions about the U.S. Court of Appeals for the Federal Circuit and overblown conclusions about the consequences of changes in funding for the Patent and Trademark Office, the authors offer cures for diseases they do not understand.

I haven't seen or heard it much lately, but, when I grew up, "patent medicine" was synonymous with quackery and worthless nostrums. It is, indeed, ironic that they chose that very term to head the section in which they set out the goals of their book.

Eloquent.......2004-12-10

This book presents a clear, concise and convincing argument that subtle changes in U.S. laws starting in 1982 have broken a patent system that was working reasonably well until then. It will be more effective at convincing the average person than most other attempts have been, both because of its style and because it shows that the changes which broke the system shouldn't have been expected to help anyone other than patent lawyers. Their analysis will be useful in helping to avoid the takeover of other agencies by special interests.
Their description of how the system should be fixed is less impressive. Their summary of proposed changes strangely fails to include undoing the change in appeals court jurisdiction which they suggest was a primary cause of the problems. Their argument in favor of patenting software, business practices, etc. is more radical than they seem to realize, as it appears to imply that patents should also be extended to mathematical theorems, yet they act as if the burden of proof should be on their critics.
Their confidence that a traditional patent system is better than no patents is unconvincing (but they do a good job of explaining why it is hard to know what the best system is). They support their position by a few examples such as Xerox, whose copier wouldn't have been invented as it was without patent protection. But it's much harder than they imply to determine that a copier wouldn't have been invented some other way a few years later.

The Effectiveness of International Environmental Regimes: Causal Connections and Behavioral Mechanisms (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)

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The Effectiveness of International Environmental Regimes: Causal Connections and Behavioral Mechanisms (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)

Manufacturer: The MIT Press
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

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Environmental Regime Effectiveness: Confronting Theory with Evidence (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)
Institutions for the Earth: Sources of Effective International Environmental Protection (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)
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The Implementation and Effectiveness of International Environmental Commitments: Theory and Practice (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)

ASIN: 0262740230

Book Description

To be effective, an international regime must play a significant role in solving or at least managing the problem that led to its creation. But because regimes--social institutions composed of roles, rules, and relationships--are not actors in their own right, they can succeed only by influencing the behavior of their members or actors operating under their members' jurisdiction.

This book examines how regimes influence the behavior of their members and those associated with them. It identifies six mechanisms through which regimes affect behavior and discusses the role of each through in-depth case studies of three major environmental concerns: intentional vessel-source oil pollution, shared fisheries, and transboundary acid rain. The behavioral mechanisms feature regimes as utility modifiers, as enhancers of cooperation, as bestowers of authority, as learning facilitators, as role definers, and as agents of internal realignments. The case studies show how these mechanisms can cause variations in effectiveness both across regimes and within individual regimes over time.

One of the book's primary contributions is to develop methods to demonstrate which causal mechanisms come into play with specific regimes. It emphasizes the need to supplement conventional models assuming unitary and utility-maximizing actors to explain variations in regime effectiveness.

Contributors: Lee G. Anderson, Ann Barrett, Marc A. Levy, Moira L. McConnell, Natalia Mirovitskaya, Ronald Mitchell, Don Munton, Elena Nikitina, Gail Osherenko, Alexei Roginko, Marvin Soroos, Olav Schram Stokke, Oran R. Young.

The Illusive Trade-off: Intellectual Property Rights, Innovation Systems, and Egypts Pharmaceutical Industry (Studies in Comparative Political Economy and Public Policy)

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The Illusive Trade-off: Intellectual Property Rights, Innovation Systems, and Egypts Pharmaceutical Industry (Studies in Comparative Political Economy and Public Policy)
Basma Abdelgafar
Manufacturer: University of Toronto Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0802091806

Book Description

The Egyptian pharmaceutical industry serves as a case study for understanding the impact of the global intellectual property regime in this fascinating new addition to the University of Toronto Press Studies in Comparative Political Economy and Public Policy Series. The Illusive Trade-off examines the Egyptian pharmaceutical industry within a broader context of intellectual property policy making and the multilateral agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs).

Basma Abdelgafar offers a fascinating discussion of Egypt's role in the trade negotiations that led to the establishment of the World Trade Organization, and makes the case that predominant perspectives on intellectual property rights are based on the false assumption that the innovation process is discrete and segmented. Abdelgafar contends that, in fact, innovation relies upon diffusion, and that inappropriately strong property rights interfere with this process. She uses the case of Egypt's pharmaceutical industry to argue that we must consider relevant aspects of individual countries' systems of innovation as well as public health, if we are to adequately understand the implication of stronger patent protection for the pharmaceutical industries of developing nations. The Illusive Trade-off is an original and important study crossing the disciplines of political science, law, public policy, and public health.

Intentional Oil Pollution at Sea: Environmental Policy and Treaty Compliance (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)

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Intentional Oil Pollution at Sea: Environmental Policy and Treaty Compliance (Global Environmental Accord: Strategies for Sustainability and Institutional Innovation)
Ronald B. Mitchell
Manufacturer: The MIT Press
ProductGroup: Book
Binding: Hardcover

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Book Description

How do environmental treaties influence international behavior? Deliberate discharges from oil tankers have traditionally been the biggest source of oil pollution from ships, greater than much-publicized accidental spills. Although an international treaty governs how tankers must dispose of oil, compliance has been a problem. Intentional Oil Pollution at Sea is a detailed case study of how international environmental treaties can be made more effective. Combining theoretical analysis with a rigorous empirical evaluation of changes in the compliance process over time, it identifies policies that have increased compliance by governments and the oil transportation industry with discharge restrictions, equipment requirements, enforcement, and reporting.

Ronald Mitchell introduces the debate over environmental treaty compliance, compliance theory, and a history of intentional oil pollution. He then uses a wealth of data to study efforts to change government and industry behavior in reporting on treaty performance, enforcing rules, and complying with equipment and discharge standards. He closes with theoretical conclusions drawn from the empirical analysis regarding the sources of effective treaty compliance as well as prescriptions for policymakers about how to negotiate more effective future environmental agreements.

Global Environmental Accords series

Expanding the Boundaries of Intellectual Property: Innovation Policy for the Knowledge Society

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Expanding the Boundaries of Intellectual Property: Innovation Policy for the Knowledge Society

Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover

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ASIN: 0198298579

Book Description

This book focuses on the question of how much control innovators should be given over their works. The first parts examine the trend to increase control: first, by expanding the scope of intellectual property rights to add new subject matter; secondly, through increasing transactional autonomy. The former issue represents the key concerns of the intellectual property community; the latter issue is currently before both state and national legislatures. The question that these groups are debating is the subject of the next part: whether strong intellectual property rights, coupled with a high degree of transactional autonomy, promote innovation or chill interchange. One view is that the current legal regime should not be altered because it represents the right balance between the needs of information producers and the requirements of users. The contrary view is that stronger rights would allow potential collaborators to find one another, bargain for beneficial exchanges, and reallocate rights. The final sections explore the bases in constitutions, laws, and treaties for protecting the public domain. Four judges from the US federal courts and the UK high court then debate the practicalities of the frameworks proposed.

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Innovation, Policy and Law
Christopher Arup
Manufacturer: Cambridge University Press
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Binding: Hardcover

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ASIN: 0521430038

Book Description

This book illustrates the connections among innovation, policy and law and shows the ways in which the law can work as a key instrument of innovation policy. A cross-disciplinary study, it considers the ways in which the law has accommodated innovation, and the ways in which a legal framework for facilitating and managing new technologies has developed. As well as canvassing broad theoretical issues, the book presents a number of case studies relating to intellectual property, competition and trade and government sponsorship and entrepreneurship. Innovation, Policy and Law examines issues in public and industrial policy from the viewpoint of legal studies. It will therefore be of interest to readers in science and technology studies as well as legal professionals and those in government, the public sector and industry.

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