Plain-English analysis of key federal and state regulations
Step-by-step, how to conduct your self-audit
How to write your affirmative action company plan
Sample affirmative action plans you can copy and modify
This practical guide leads you through every OFCCP compliance topic:
New regulatory affirmative action plan requirements
How to conduct a 2-factor analysis
How to complete workforce and employee compensation analyses
Affirmative action laws, background, trends, the Equal Employment Opportunity Commission (EEOC), and the Office of Federal Contract Compliance Programs (OFCCP)
Sample policies for creating cultural diversity
How to conduct an affirmative action self-audit
Workplace diversity training programs and recruiting minorities, women, veterans, and individuals with disabilities
How to prepare for an OFCCP audit
Federal and state laws on racial discrimination, equal pay, gender discrimination, employment age discrimination
Book Description
A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Book Description
Anyone involved in business will, at some point, need to prepare a business plan--whether it is to raise financing, sell a business, or develop a specific project. Brian Finch covers all the issues in producing a plan--from profiling competitors and forecasting market development, to providing clear and concise financial information. He also includes a full glossary, case histories and a detailed section on the key issue of using internal business plans.
Book Description
Online business is booming, and you're ready for a piece of the e-biz pie. Maybe you've developed a brilliant idea for a ".com" business that is sure to reap big bucks, or perhaps you run an established small business, and plan to take your concept online. How can you convince an investment "angel" to fund your dreams of expansion? What you need is a business plan--your path to success, the best way to win investment dollars from venture capitalists or from individual investors. This guide tells you how to do just that, detailing not just the steps but offering advice from successful entrepreneurs, leading venture capital executives, and noted e-biz experts. In addition, the second-half of the book comprises a "Dotcom" directory. Author Joanne Eglash has sleuthed out the top resources for e-biz entrepreneurs, and she reveals where to find what you need to get your dotcom off and running -- and to make it a success. You'll find detailed information on "virtual" government agencies and free publications, resources for young entrepreneurs, management and recruitment Web sites, incubators, marketing and advertising, and even more.
Customer Reviews:
How to Write A .com Business Plan: .......2006-09-19
A good guide to start organizing ideas. Especially Part 2 - "Directory"- include a lot of very helpful links (almost 50 pages ! ) But , I think examples and some statements are poor and repeated several times . In addition , section Financial projections and Financial Management Plan is presented in VERY high level and can't be used for real business plan creation.
Bueno pero pudo ser mejor.......2001-05-13
Este libro explica bastante bien el proceso de creacion de un Bussines Plan. Detallando cada una de las fases del proceso de creacion con ejemplos del mismo. Para una persona que necesita escribir su primer bussines plan esta libro es la guia perfecta para ello.
Excellent guide for starting up an e-company.......2001-01-12
Having been through the wringer, and witnessed several friends try to do the same, I feel that this book covers the necessary steps for starting, and continuing, a successful e-company. Having a good checklist is essential, doing it with a good sense of humor is always a plus. The interviews brought the material to life where normal examples would have been boring. Nicely done.
Excellent Basic How-to-get-started book.......2001-01-11
This is not one of those dry books where you are immediately lost after the first page. This is an excellent resource for beginners like myself, who are thinking about starting a dot com and don't have the foggiest idea about how to go about it. Ms. Eglash has researched the sites and subject for you, giving you a head start on the process. There is also some practical advise from real people who have been there already. I look forward to a follow-up book.
The Perfect Book for those contemplating a dot com business........2001-01-10
I was looking for a book that wouldn't intimidate me. This book gave me the guidelines and structure I needed to get going on the process without overwhelming me with useless details. I found what I needed in a quick and consise manner. This book presents the basics in a user friendly way. Where else would I find interviews with such a variety of experts like Guy Kawasaki? I highly recommend this book to those of you who want to create a successful dot com business.
Product Description
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.
Customer Reviews:
Watch other reviews.......2004-02-27
Barry Callen works for the author. The other reviews are more accurate. This book is basic, dry and unreadable save for someone starting from scratch with no other available resources.
Watch the 4 stars.......2004-02-27
Barry Callen works for the author. Take his review with a big grain of salt. This book is basic, dry and uninspiring.
Good as a reference book.......2001-09-15
This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.
Cutting edge, circa 1974.......2000-02-28
If you're new to a methodical approach to planning a marketing program, this book probably will help you sort through the issues. For anyone experienced in strategy planning, the book comes across as a bit reductive and pedantic.
To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.
One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!
DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05
If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.
Book Description
A CLEAR, STEP-BY-STEP SYSTEM FOR WRITING A BUSINESS PLAN THAT WILL ATTRACT THE FINANCING YOU NEED Joseph R. Mancuso offers key guidelines and valuable tips on how to gear your business plan to the people who control the cash. Featuring the original business plans from three highly successful businesses, plans that raised millions in upfront financing, How to Write a Winning Business Plan also reveals: * What financiers look for in a plan * Nine questions that every plan must answer * How to prospect for financial sources * How to romance the money men * How to locate hidden sources of capital * How to handle objections * How to gain a commitment * And much more Complete with handy checklists and key financial forms, this book is your launch pad for a thriving business venture.
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- Josef Albers: To Open Eyes: The Bauhaus, Black Mountain College, and Yale
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- Juvenile Delinquency: Theory, Practice, and Law (with CD-ROM and InfoTrac®)
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- Law, Business, and Society
- Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't
- Legal Environment of Business: A Critical Thinking Approach (4th Edition)
- Liberty and Freedom: A Visual History of America's Founding Ideas (America: a Cultural History)
Books Index
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