Book Description
The Simplest Path, Step One: Free Your Mind delineates, in one slim volume, a complete system for achieving personal spiritual awakening, along with a straightforward, no-nonsense plan individuals and groups so enlightened can follow to awaken Humanity en masse and positively transform the world. This book contains keys to awakening. Awakening from our personal dream shatters the solid "box" of limitation memes have built around our lives, and frees us to fluidly craft our personalities, environments, relationships, careers, etc. as an artist paints a landscape or a sculptor teases form from formless clay. All of us awakening together from the shared dream of the planet will mark the birth of our species out of our current global nightmare of decline into a limitless future literally beyond our present ability to imagine, even in our "wildest dreams," indeed.
Customer Reviews:
Way Beyond "Socrates Revisited".......2007-08-22
After reading the commentary attached to the one star rating given by the young man from Texas, I feel compelled to step forward in defense of this very fine book. With only one exception, every point made in that negative review is simply wrong. Just not factually correct. The reviewer identifies himself as a young man (... "to my young mind"), and since all of his other Amazon reviews are of TV episodes on DVD, video games and rock music CDs I take him at his word. Well, I am an "old man," closing in on my sixty-third birthday, and I came to Mr. Casspriano's book after six decades of life experience, the last three of those decades a zealous practitioner of Zen Buddhism. I say this not to "brag," but simply to qualify myself as a reviewer before beginning.
I'll start where the one star reviewer closed his argument, with his statement that the simplest path reduces to two Socratic concepts: "Admit that you don't know anything" and "know yourself."
The first part is nominally true (the exception). Like Zen Buddhism, a central tenet of the simplest path is working to release the false notion we all hold that we know ourselves, other people, the world around us. But identifying and releasing our attachments to our illusions is a life's work, not some brash "I don't know nothin'!" as the young Texan seems to imply. Under normal circumstances, we go about our daily lives with no idea we are deluded about anything, as Maya (the illusion of the phenomenal world around and even inside us) is so convincing that most of us never even think to question its validity. Casspriano did not invent the notion of human beings being trapped in illusion, as this truth was known to the timeless authors of the Hindu Vedas and is central to all schools of Buddhism (not just Zen). But his scientific/spiritual exploration of the mechanism by which Maya ensnares our minds and can, with effort, be overcome is among the best "plain English" explanations of this process I have read. There is no "inscrutable mystery" in the simplest path (a criticism that has been accurately leveled toward Zen Buddhism, as a lot of Eastern thought truly does come off as "inscrutable" when translated into English and/or the metaphors of Western culture). Casspriano lays out in no-nonsense American English exactly what our brains are doing when they create the illusion we mistake for reality, then shows the reader in the same clear terms how to train his or her brain to break free of illusion and taste reality as-it-is. In just 216 pages, that is no mean feat. After thirty years of Zen practice and numerous kensho experiences (of varying depths and intensities), I can say from personal experience that Casspriano is correct. Enlightenment comes as the fruit of a long, incremental process of retraining the mind to touch reality in a new way, and the process described in the simplest path is the same as that followed in Zen practice, especially Rienzi Zen koan study (I'll have more to say about this in a later paragraph). Casspriano's approach and language is very different from traditional Zen (more "scientific," and no sitting meditation is required), which I think would appeal to Americans and other Westerners seeking to experience "awakening" without necessarily committing themselves to a religion like Buddhism, but the internal mental/spiritual process and final destination are the same.
"Know yourself," on the other hand, is not in this book at all, at least not in the way the young reviewer, or Socrates for that matter, uses the phrase. As in Buddhism, Casspriano takes pains to demonstrate that "self" is as much of an illusion as our misapprehension of the phenomenal world, and is a byproduct of exactly the same mind process that creates outer Maya. A core teaching of Buddhism is that our "self," our personality/ego, is nothing more than an aggregation of outside influences that cluster together in our minds like shiny stones gathered into a pile, and which we mistake not only for something "real," but tragically, for our essential selves. Yet this "pile" has nothing really to do with who we are at all. Buddhism teaches "no-self." Belief in the illusion of a unique and independent "self" is our greatest obstacle to enlightenment. Wasting time and energy getting to "know yourself" in the Western sense is foreign to Eastern thought. Casspriano again does a great job of translating the Buddhist concept of "no-self" into Western scientific/spiritual terminology. He shows the process by which our ego/personality aggregate "piles up," as well as how to take the pile down, stone by stone. Enlightenment is what the pile was covering up, and so it naturally appears as soon as the pile is removed - but oh how we cling to our personal pile of stones! "Self" is what we must trade for enlightenment, what must be surrendered, and Casspriano returns to this truth many times in the simplest path. My point is that the one star reviewer's reduction of the simplest path to "know yourself" has no basis at all in the actual book.
As to the book being "gimmicky": Yes, the words "The Simplest Path" recur frequently throughout the book, but not in reference to the book itself (at least that's not how I took it), but rather to the system of understanding the mind and working toward "awakening" Casspriano is describing - and it is a complete system that deserves to be considered as a whole, on its own. At times the repetition does have a feel of "branding" in the commercial sense, so I understand where the reviewer may have taken his impression. But the simplest path, while resonant with Zen Buddhism (and apparently, according to Casspriano, with the Toltec philosophy espoused by Carlos Castaneda, of which I have no personal knowledge, so I'll have to take the author's word for that) is far enough different that it needs its own "name" to set it apart from other schools of similar but not identical thought. The reviewer's criticism is like saying that every use of the term "Zen" in a book called "Zen Buddhism" should be taken as a reference to the book, and not to the larger practice of Zen Buddhism as a spiritual discipline that the book is describing. Casspriano's point in repeatedly linking The Simplest Path, Zen Buddhism and Toltec Shamanism throughout the book, at least as I understood it, is to highlight these three spiritual practices as related reliable paths through a dark forest of illusion, a forest in which many apparent (and more popular) paths, including most (all?) religious beliefs, actively vie to mislead travelers toward deeper ensnarement in the dream, rather than leading them toward "awakening."
I want to say a word about koan study in Rienzi Zen and how it relates to the simplest path. Koans are those quirky Zen sayings and stories like "what is the sound of one hand clapping?" or "what was your original face before you (or your parents) were born?" that have no rational answer, and which Zen students turn and turn in their minds like the tumblers of a combination lock until their imprisoned psyches "explode" in a "super-rational" experience of reality beyond the illusion ("irrational" would be the wrong term, as that implies "nonsense"). That "super-rational" vision of reality is called "kensho." I have experienced it myself, more than once in my lifetime. I have come to think of Casspriano's "Key Questions" in the second half of the simplest path, especially the later seven of the ten, as "cultural koans" designed to trigger "collective kensho" for the whole human race at once. Like "what is the sound of one hand clapping?", unflinching consideration of the value of human life, of how our beliefs about the future shape the present, of the true origin and destiny of life on Earth, etc., especially as seen through the lens of Casspriano's "Key Question Technique," reveals that none of these questions have rational answers, yet all require our active and immediate response. Successful resolution of these larger riddles that impact everyone will require us all to eventually "explode" into reality, together, in a "super-rational" way. We'll have to break through the illusion and wake up together, as one (which has been the goal of Mahayana Buddhism, of which Zen is a sect, since around 200 BCE). That is the "Planetary Awakening" addressed in this book, and I believe Casspriano's "Key Questions" are a concrete step in that direction. I'm glad I spent my fifteen dollars.
This is my "old man" take on the simplest path, having encountered it after 30 years of Zen Buddhist practice (I'm not veering off my chosen path here, just bowing respectfully in passing toward Casspriano's). From a Buddhist perspective, the simplest path is true Dharma, though I do not get the impression from reading his book that Vincent Casspriano is himself a Buddhist or a follower of any religion. That to my mind makes his book all the more interesting.
True, but gimmicky.......2007-08-09
Casspriano's book is scientifically and philosophically sound as best as my young mind can tell, but I don't recommend this book. Its scattered with numerous pages of advertising about how his "program" works and how it compares to other religions and spiritual movements. Why must this author physically write out "The Simplest Path" in reference to his book every other page, and talk about his second volume? Perhaps because he's not out for pure truth, but for our money.
All this book comes down to after you strip away the nonsense is two things. First, admit that you don't truly know anything. Second, know yourself. Do those two things (they essentially both mean to question EVERYTHING), and you'll have Casspriano's "Planetary Awakening," with 15 bucks still in your pocket. And you'll be following the fundamental truths already said by Socrates.. so do yourself a favor and pick up Plato's "Apology" and read up on the Socratic dialogue on how to live a good life. And don't stop there, because you can't be sure he's right.
And I have 10 bucks that says these other couple of reviews were written by the book publisher. In any case, ignore the hype.
A Unique and Inspiring Wake-up Call.......2007-05-15
This is one of the most clear-headed books I've read in years on the subject of real, nitty gritty, get your hands dirty spiritual development (as opposed to the fru fru New Age variety). So much of what passes for "spirituality" in our time amounts to some author, celebrity, priest, philosopher or self-appointed guru telling us what to "believe," sight unseen, if we want to reach heaven, attain enlightenment, achieve "ascension," etc. Casspriano takes an at times startling opposite approach. For Casspriano, such unquestioned/unquestionable beliefs are not only NOT the path to spiritual awakening, they represent the chief obstacle blocking our realization of higher consciousness. And it's not just religious beliefs ("faith") he's talking about, but all our beliefs about reality, especially those that enclose our thinking in "boxes" that limit our freedom to find solutions to real-world threats like Peak Oil, overpopulation, Global Warming, etc. Though much of the book focuses on individual enlightenment, for Casspriano, these larger planetary issues are "spiritual," as well. Whether the issue is our personal inability to find happiness or Humanity's collective rush toward physical extinction, the cause is the same - our wrong-headed beliefs about what's real. The solution is the same, as well - continuous, deep questioning. Using Richard Dawkins' concept of "memes" as a central metaphor, Casspriano first breaks down the basic process of belief, showing the mechanism in our brains by which beliefs misdirect and control our psyches, then he walks the reader through an exploration of a series of ten "anti-meme questions" aimed at breaking down the walls of our mental "boxes" and setting our minds free. With each question, he supplies an exercise designed to allow the reader to attain a personal taste of reality "beyond the box," especially as flavored by that chapter's "Key Question." For the most part, this formula works very well (with a few rare moments of over-exuberance on the author's part, as already described in other reviews, though as a card carrying vegan environmentalist, I can't say I particularly minded), delivering a cumulative series of death-blows to some of the most basic "pillars" of our present human consensus reality. Beyond the walls those pillars supported lies real reality, where we are all interconnected and interdependent, and, in Casspriano's view, mutually destined for greatness, if we can just wake up and grab the reins of our runaway culture in time. This is not a book for spiritual "feel gooders" seeking soft assurances that they're perfect just they way they are and everything's going to be all right, no matter what. This is a wake up call, a tool kit and a concrete action plan for becoming individually enlightened and collectively saving the world, all rolled up into one. That, I think, is a cause well-worthy of exuberance.
Challenge Consensus Reality!.......2007-05-10
This is a thoughtful book that addresses how we may go about developing a process to question our everyday consensus reality. I suppose if I have learned anything in 49 years of life, it is that all personal and social problems stem from our fundamental views on the nature of reality itself. Vincent Casspriano uses the concept of a "meme" as a fundamental unit of ideas, assumptions, etc. that often block our understanding of reality itself. One such meme, for example, may be that we have to "fight for our freedom" or the world's a "fearful" place and hence, we have to be ready to kill to protect ourselves. I suppose you could also use the word "paradigm" here as well, but the essential point of this book is that we "unconsciously" function in our life with many limited points of view that block our ability to solve problems on both a personal and a social basis.
While Vince Casspriano is to be congradulated for producing a book that presents both a methodology and a motivation for personal transformation, there are a few pitfalls here that the potential reader should be aware of before tackling this material. The author has some rather strong views on fossil fuel consumption, meet consumption, and the role of humans in the cycle of procreation. While I generally agree with his analysis on fossil fuel consumtion and meat consumption (as I have viewed large tracks of deforrested grazing land in developing countries), these viewpoints can distract the reader from the essential point here which is to rigourously question consensus reality. Since I am single, and have no motivation to have children, I definitely disagree with his views on the necessity of human procreation on this planet, but here again, it is important to extract the essential meaning rather than get caught in the specific political/social debates that these issues may spawn.
If you are serious about personal transformation with the potential for changing our global consciousness, than this book can be an invaluable tool. I do agree with the Author that a world population of "high functioning" people can resolve every planetary problem we face today. As we systematically question our consensus reality, we will see our problems in new ways, and with this new perspective, problems can often be quickly resolved or transcended.
A Simple Cure For What's "Eating Us".......2006-11-13
I considered titling this review, "Stop Whining, Wake Up and Get Busy Saving the World," but decided "Eating Us" would be more attention-grabbing - which matters because I believe Vincent Casspriano, Jr.'s "The Simplest Path, Step One: FREE YOUR MIND" is an important book, and I want to do whatever I can to draw your attention to it. Pick the title you like best. Both very fittingly describe what you will find within the pages of this remarkable new release from New Paradigm Press.
I have selected three short quotations to explore in this review that I think best summarize Casspriano's overall message:
From Chapter One, "The Boxes We Dream In":
"Right now, this very moment, you are asleep... Even if you are reading these words in broad daylight - sitting at your desk or beside the kitchen table, your feet firmly planted on the floor, eyes open, senses alert, feeling the weight of this book in your hands as sounds of life rise and fall rhythmically around you - you are deeply asleep, and dreaming furiously"
Now, the idea that Humans are sleeping, and must therefore "awaken," is by no means unique to Casspriano's "Simplest Path" spiritual system, being the root observation underlying pretty much all Eastern religion, and a lot of Western Occultism and New Age metaphysics, as well. In fairness, Casspriano makes no claim to this as an original insight, openly supporting his assessment of the human predicament with quotations taken from Animism, Buddhism, Christianity, Hinduism and Islam. He then flows seamlessly into a list of complementary illustrations from the secular realms of Quantum Physics, brain/consciousness research, and most to-the-point, the study of memes and memetics, ala Evolutionary Biologist and world's best-known cheerleader for scientific atheism, Richard Dawkins.
If you've never heard of memes or memetics, a quick Google of those terms will reveal hundreds of serious, information-rich websites devoted to this now thirty-year old science. In a nutshell, a "meme" is a sort of contagious thought-form that spreads between people by way of imitation. Obvious memes in our environment include advertising jingles, fads and fashions, etc. Casspriano somewhat radically extends the concept to include just about everything that makes up the contents of our individual brains and shared human culture. While he resists redefining the word "meme" wholesale, he decidedly expands its definition to make memes and "memeplexes" (what you get when a number of memes band together into an organic, relational unit, like a religion or cultural or political movement) the basic, fundamental building blocks of everything we habitually label "real..."
And then he demonstrates, in at times excruciating detail, the complete emptiness of the "apparent-reality" that is a byproduct of memetic activity in our brains. What we call "real" is not real at all. It's an illusion spun up by our memes. And our memes are not original to us. They are "viral invaders" assailing our minds from without. Worse - and, while even this thought is not wholly unique to Casspriano, he certainly gives it his own very effective spin - memes are by no means mere passive beliefs or simple "harmless ideas." They are, Casspriano believes, actively predatory psychic parasites whose survival depends on our buying into the illusions they create in our minds. Think of illusion (Samsara, Maya, etc.) as a web we're caught in. Memes are the spider. We are the fly. Gotcha.
One thing I like very much about Casspriano's book is that he never asks us to take anything on faith, least of all this rather ugly depiction of the human psychic/spiritual condition. He not only challenges readers to test his hypothesis firsthand in order to experience what is real and true for ourselves, he spends a large chunk of the book outlining specific exercises anyone can do to escape memetic interference and personally experience reality as-it-is. The exercises in Part II of the book are powerful medicine... But this is a digression, so let me return to the point.
Memes are the spider, and we are the fly. A better metaphor might be that memes are the farmer, and we are the cow. Domesticated and docile, we allow memes to milk us daily, to extract from our minds the potent human psychic energy which, if reclaimed by us and put to proper human use, would quickly and positively transform our lives and our world. This transformation is awakening, ascension, enlightenment, metanoia, the Buddha-like change of consciousness most religions and spiritual systems on Earth hint at, but few ever actually deliver to followers. In this analysis, Casspriano's "Simplest Path" is very much in line with Gurdjieff's "Fourth Way," Carlos Castaneda's Toltec sorcery, and a few other well known spiritual practices inhabiting a somewhat darker, though perhaps more realistic corner of the New Age. But unlike most of those other systems, Casspriano's prescription for escaping illusion and awakening to reality is remarkably, well... simple.
From Chapter Three, "Waking Up":
"The simple truth is that we are sleeping because we lack sufficient energy to wake up."
And later in the same chapter:
"The real work that brings about awakening, rather than merely granting the external appearance of "being spiritual," while actually embroiling us ever more deeply in the dream, is a rigorous, daily commitment to the identification and elimination of every self-serving belief from which our personal dream-lives are constructed."
For "belief" in the quotation above, read "meme/memeplex." Casspriano certainly does, treating the terms as largely interchangeable. In the end, this genuinely simple - at least in the sense of being uncomplicated and pragmatic - spiritual practice amounts to discovering reality as-it-actually-is less by searching for a glimpse beyond the illusion, than by systematically withdrawing our participation in, and identification with, the dream. When we disentangle our psyches from memetic illusion, only reality remains. We don't have to chase it; to a meme-free mind, reality just appears. This is "Satori" in Zen Buddhism. This is "stopping the world" in the Toltec sorcery of Castaneda and others. Casspriano's genius lies in his talent for exposing the core mechanism behind such complex and often inscrutable spiritual systems, and for putting into plain language clear instructions for unraveling the dream and achieving personal awakening. The virus-like process by which memes take over and control our human minds, as described by Casspriano is, to my mind, very complicated (but well worth struggling through). What is genuinely simple about "The Simplest Path," however, is Casspriano's prescription for breaking those bonds, once you've made the effort to understand how they are created and maintained. For Casspriano, remaining a victim of spiritual sleep and energetic exploitation by memes is a complex activity in which we unconsciously invest enormous amounts of psychic energy every day of our lives. Awakening is the product of a simple act of withdrawing that investment, which automatically re-energizes of our minds and lives. Or as Casspriano cleverly phrases it when closing Chapter Three, "Waking Up":
"Unweave the tapestry of the dream, and awakening happens."
Anyone can do this. Spiritual awakening, in Casspriano's view, may be hard work, but it is not complicated work. The path to enlightenment is really rather shockingly simple. Fall out of love with the dream. Reclaim your psychic energy. Wake up to reality.
The ten "Key Questions" Casspriano explores in the second section of the book are designed to put the theory laid out in Part I to practical and immediate use. Essentially, I think Casspriano sees these ten issues - why we treat enlightenment as an "airy-fairy" ideal instead of a measurable transformation of brain functioning, the excuses we make for avoiding personal responsibility and integrity along the lines of Castaneda's "impeccability," the fallacy of belief in a "separate self," etc. - as pillars of both our personal and collective human dreams. They are by no means an exhaustive listing of the memes twisting our minds. But they are primary keystones on which layers upon layers of the grand illusion are built. Topple these ten baseline pillars and the larger structure crumbles.
Casspriano explores some "Keys" more successfully than others. One downside to the book is that, especially in the "Keys," Casspriano's own memetic prejudices shine at times rather glaringly through, as when, in his discussion of the American "What Would Jesus Do?" religious fad, he characterizes the Evangelical Christian purveyors of WWJD as, "ultra-conservative, right wing ideologues." Even should the reader personally agree with such pronouncements, its hard to resist thinking, "Hey Vince! Your memes are showing!" But where he nails his point, Casspriano's prose can be downright inspiring, as with the "Key" cosmological study "Is Earth the Center of the Universe?," which explores the gap between what we know, scientifically, about the Universe and what our daily choices and behavior says we really believe, about the cosmos and about ourselves. His closing "Key" "Are We Alone?" so poetically frames the true stakes of our global human predicament - species survival VS extinction - that its hard to imagine anyone keeping their gaze glued squarely to their own self-involved navel in the wake of reading it. Of course we are not alone. There are six and a half billion of us on Planet Earth, and whether we awaken to what's best in us or follow our darkest drives over History's cliff into oblivion, we do so as one. One planet, one fate.
This notion of "oneness" and of a common, intertwined human spiritual and biological destiny is a core theme in The Simplest Path, Step One: FREE YOUR MIND that sets it apart from any spiritual book in recent memory. My final quotation from the book returns us to the opening lines of Chapter One, "The Boxes We Dream In":
"We are all aware of the challenges facing us as we enter together into the 21st Century:
· World oil supplies are running out.
· Global warming is transforming the Earth into a steamy greenhouse.
· Even as our technology connects the world, ideological extremism, terrorism and militarism divide us as never before.
· Headlines bombard us with news of war, famine, pestilence and death until we feel overwhelmed and unable to respond.
· Time is running out..."
Vincent Casspriano, Jr.'s "The Simplest Path to Personal and Planetary Transformation, Step One: FREE YOUR MIND" does not offer easy escape from these very pressing real-world human ills, but rather, a down to Earth, workable prescription for their cure. Yes, we must awaken as individuals, and, rest assured, "The Simplest Path" shows spiritual seekers exactly how to do that. But a prime message of "The Simplest Path" is that, for personal awakening to have meaning, it must occur within the context of a complete re-visioning of global culture, and a mass wrenching away of the wheel of History from the control of viral memes, that we might create a common cosmic human destiny worthy of our highest potential as a species.
Now that's a meme worth feeding.
Customer Reviews:
Truth.......2003-04-10
The above review by "Lee T" is inaccurate and poorly supported.
First, the premise of The Great Illusion is not that war is "inconceivable," but that it is an "economic impossibility for one nation to seize or destroy the wealth, or for one nation to enrich itself by subjugating another". So yes, war is conceivable, it's simply ill-advised.
If you've read any of Norman's other works, you would know that the Fruits of Victory (1921 shows how the results of World War I DID bore out the propositions first explained in The Great Illusion.
Accordingly, if you read and truly understand this seminal piece of work, you will most certainly not agree with the asinine notion that people must "wake up and smell the gunpowder."
Norman Angell -- The Great Illusion.......2001-06-20
A must read for modern pundits -- if you update the language slightly it would read exactly as if it were written by a modern idealist political pundit.
The premise is that world economies, particularly on continental Europe, are so interdependent, and the disruption of these economic ties would be so devastating to all concerned, that it is inconceivable that there will ever be another major war on the European continent. The author was the toast of the European cocktail circuit, and his treatise was lauded by all. It was written in 1910 and originally published in 1913. For all those pushing the same ideas today, wake up and smell the gunpowder....
Average customer rating:
- An unusual view of America's Civil War
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Glittering Illusion: English Sympathy for the Southern Confederacy
Sheldon Vanauken
Manufacturer: Regnery Pub
ProductGroup: Book
Binding: Hardcover
 General
| United States
| Americas
| History
| Subjects
| Books
General
| Civil War
| United States
| Americas
| History
| Subjects
| Books
General
| England
| Europe
| History
| Subjects
| Books
19th Century
| England
| Europe
| History
| Subjects
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Vanauken, Sheldon
| ( V )
| Authors, A-Z
| Religion & Spirituality
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ASIN: 0895265524 |
Customer Reviews:
An unusual view of America's Civil War.......1998-02-18
This book was Vanauken's thesis work while at Oxford, presenting a neglected and unusual viewpoint of England's position on the American Civil War. Vanauken's views on "The War Between the States" won't draw much of a following nowadays, but that doesn't mean they are incorrect or misleading. To the contrary, Vanauken forces the reader to rethink long accepted dogma about America's bloodiest conflict, and why England never entered the fray. American Civil War fans will enjoy reading this book.
Customer Reviews:
Ecellent book.......2005-10-27
I had borrowed this book from the library prior to buying this copy from Amazon, so I already knew the content of the book was of a high standard.
If you are interested in looking at the work of mural artists and seeing some excellent examples of trompe l'oeil this is the book to get.
Features Trompe L'oeil and Mural Painting...Great Resource!.......2004-07-29
The mural examples contained in this book are, for the most part, ones not contained in other books on the subject. In other words it has fresh material. There is much diversity in subject matter, ranging from classical pieces to modern abstract paintings. I believe what the other reviewer was referring to when they stated it has "sculptures" is the trompe l'oeil architectural elements that are featured throughout the book. I disagree that is is not for those of us interested in mural painting. This is not a how-to book, but a pictoral journey in mural painting. It is a nice addition to any art related personal or professional library.
Great For Decorating, But Not For Painting.......1999-04-11
There was not much to do with the painting of murals included in this book at all. The title is rather misleading. If, however, you are interested in beautiful illusions in sculpture and decorating, this would be the perfect place.
Book Description
Originally published in 1912. Author: Norman Angel Language: English Keywords: Social Sciences Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Obscure Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Book Description
It is said that "seeing is believing." But what if the picture you see is hard to believe? Maybe it appears to be something else entirely.
In
The Great Book of Optical Illusions, Al Seckel brings together a collection of fascinating visual puzzles and enigmatic designs that make the viewer wonder: How does this work? What does it really contain?
From collections of baffling shapes that defy the viewer to work out the hidden figures, to dazzling patterns that appear to change on the page, here are optical illusions found in classical art and through history to the most modern of visual tricks.
There are more than 280 color and black and white illustrations in the book, from Illusionworks, the world's leading brand of illusion artworks.
Customer Reviews:
Why I Only Gave 'The Great Book of Optical Illusions' 3 Stars........2006-05-14
This book disappointed me. Because the first three sections are identical to 'Art Of Optical Illusions' which I'd already read. Even if you've already read 'Art Of Optical Illusions' the last sections of this book are worth reading.
AlettaJohnson
Great for kids, too..........2004-04-19
This book has hundreds of drawings and photographs that trick the eye in one way or another (color, perspective, hidden pictures, illusions of movement, etc). After every 20 pages or so there is a page that has a one or two sentence blurb giving background information or commentary on each illusion.
My kids (ages 5 and 7) love looking through this book, and it's a great mental exercise for them, pondering how the effects are achieved and discovering what exactly the illusion is that's presented on each page. Note however, that some of the illusions are too cerebral for kids this age, or require too much patience to see.
I would have liked the book even more if it had a section that discussed the concept of illusion and how the biology of eyesight and psychology plays it's part.
Overall, an excellent book!
Most impressive.......2004-04-14
We see with our brains, something that is non-intuitive and not appreciated by most of us. We think we "see" something with our eyes. The ambient light bounces off of an object and into our eyes and is embedded there, and like a camera we "see." At any rate, that was my commonsense explanation of sight for the first few decades of my life.
Today I would say that our brain uses information from the light it gathers to interpret the world around us using its experience in seeing things in the past and using clues such as shadow and perspective to resolve objects. I would point out that we are actually aware of only a small faction of what there is to see at any given time. In addition to the "blind spot" in our vision field being filled in by our brains, much of the rest of our field of vision is constructed and reconstructed by our brains continually giving us the illusion of continuous sight. Unless there is movement or some other kind of change, we continue to experience the same reconstruction, like a screen being refreshed. If we focus on something in the field that previously was in our periphery, our brain reconstructs that something based on this new, more direct information.
Proof of this somewhat bizarre and perhaps unsettling truth that we construct the world in our brains comes from experiments in perception by scientists, but can also be revealed though the work of artists. What Al Seckel, who teaches at Cal Tech, has done here is collect almost three hundred optical illusions done by artists, some familiar, but many not so familiar, "so that the reader has a much greater chance of being surprised." Variations on some of Escher's themes including his impossible staircases are included. There are impossible triangles and impossible cubes, some constructed from objects using mirrors. There are drawings like the famous young girl/old hag that pop in and out definition as our eyes fatigue from one to the other--included here on p. 87 as "My Wife and Mother-in Law." There are pictures in which a person is smiling and then when turned upside down, the picture becomes someone else frowning.
Other forms include lines and shadings that appear to move, black and white designs that trick the eye into seeing color, a photomosaic of a tiger made entirely of animal pictures and a dog similarly constructed.
Famous artists include Rene Magritte, Escher, Salvador Dali, and others. There are photos of three-dimensional illusions including "Haemaker's Impossible Twisted Rectangle" which must be seen from a particular angle for the illusion to manifest itself. There are grid illusions in which dots appear at intersections only to disappear when looked at directly ("Hermann Grid Illusion). There are plays with curved lines that look straight and straight lines that appear to curve. One glittering picture, a "Twist on Reginald Neal's Square of Three" (p. 280) literally made me dizzy.
Not included is one of my favorite illusions that I originally got from a Native American basket tray. It is composed of dark and light squares arranged in diamond shapes one within the other so that differently constituted squares, and even the illusion of circles, pop in and out of existence. Sometimes there is the illusion of a vague green or red tint among the black and white.
Also not included is the imbedded arrow on the side of the Fed Ex truck (see if you can find it next time a Fed Ex truck goes by!) although a more sophisticated form of the same thing is on page 66 called "Time Saving Suggestions." There are no examples of the relatively new street art phenomenon in which the ground is painted elaborately in such a way as to give the illusion of depth, showing someone crawling out a hole in the ground where there is no hole.
The most maddening illusion for me is "Shepard's Tabletop" on page 10. There are two tables, one that seems thinner and longer than the other. You've probably seen this illusion or a variant. So powerful are the perceptive clues that it is impossible to believe that the surfaces of the tables are identical until you take out a ruler and measure the sides!
Many illusions depend for their effect on "false shading" or misleading perspective clues. Our eyes are used to the light coming from above (Microsoft shades its dialogue and text boxes in such a way--check and see!) so that when something is shaded from below, as is one of the objects in "Shape from Shading" (p. 45), our eyes see the object differently. In this case the objects shaded from above look like spheres while the one shaded from below appears concave. Turn the picture over and the concave becomes a sphere. Our brains compensate for shadow so that when something appears to be in shadow our brains maintain the color or shade of the object as though it were not in shadow.
Seckel includes remarks about the illusions on the page on which the illusions appear, and then, for most of them, further comments or explanations are included in notes at the end of each of the chapters. Sometimes however nothing is explained and at other times there is only a partial explanation. I wish he had included all the remarks on the same page as the illusion. That way I wouldn't have to keep thumbing back and forth.
This is a book that can be flipped through, but for full effect the illusions need to be studied a bit, and for artists, they need to be studied a lot, since some of them are really amazing.
FANTASTIC!.......2002-10-26
I was totally absorbed by this book. It is not often that I find a book that my whole family is fighting over to read! Every page was an absolute delight. I particularly enjoyed that the author did not speak down to his audience in his explanations, and that I gained some insight into how these illusions work, which for me was the most interesting part. Of course, the illusions were very very cool!!!!!
Book Description
Between the two world wars, England abounded with astonishing, colorful personalities.and this critical period comes enjoyably alive as forgotten scandals, sensational crimes, and almost unbelievable capers come to light once again. Among the figures discussed are Joynson-Hicks (who tried to clean up London's morals even as he defended the massacre of hundreds of Indians at Amritsar), T. E. Lawrence, Amy Johnson, and others.
Book Description
For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places "good to great" performance as the governing vision and cornerstone of market advantage. Such a vision has been applied to every aspect of the company's commitment to operational excellence and customer focus in fulfillment of their brand promise. It is in this context that Great Store Performance finds its timely relevance and compelling appeal. This book focuses exclusively on the subject of great store performance; what it means in distinction to typically "good" store performance, why its sustained achievement is so elusive and what is required to make its consistent achievement a reality to achieve and sustain market advantage. The recommendations offered in this book are based on the important findings and conclusions of extensive and groundbreaking field research conducted in over one thousand field executive store visits within several major chain store retailers over the past neatly two decades. Because this is the only book available that deals specifically with the discipline and challenges of retail field leadership, and which is written primarily and directly to and for retail field executives and senior level executives, it promises to be a unique and invaluable contribution.
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Books Index
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