Amazon.com
In Brand New, Harvard Business School professor Nancy Koehn looks at six entrepreneurs and the extraordinary brands they built. The entrepreneurs include Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, and Michael Dell. What interests Koehn is not so much the success that these brands enjoyed as much as the trust these household names were able to inspire in consumers. Koehn makes her study especially relevant to today's marketers in that each of the entrepreneurs she looks at developed their brand during a period of tumultuous change. For example, Wedgewood's tableware became popular during the Industrial Revolution and the emergence of the middle class; Schultz's coffee empire blossomed in the 1990s and the present-day information revolution. Part business history, part marketing manual, Brand New is a valuable study of brand development that belongs on every thoughtful marketer's bookshelf. --Harry C. Edwards
Book Description
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants.
In
Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estée Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders.
According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks.
Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings.
Distilling critical lessons for businesses operating in both the traditional and on-line worlds,
Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.
Customer Reviews:
Learning from Branding History.......2005-04-02
It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell."
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.
a very useful and interesting business history book.......2003-04-06
Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? If this is your cup of tea, then I think you will like this book. This is not a criticism, I liked the book because it looks at the growth in demand which was supplied by the entrepreneurs who formed the brands described in the book. Indeed this demand-side view is part of the book that made the biggest impact on me.
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brands.......2003-02-13
Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. These goals include long-term differentiation from competitors, internal quality control, profit margin protection, and facilitation of additional product introduciton.
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
Brands Old: Inspiration for Brands Yet to Be.......2002-11-26
As she completed her research and then began to write this book, Nancy Koehn made several important decisions. First, she placed her primary objective in clear focus: to explain "how entrepreneurs earned customers' trust." Next, she limited her attention to only six. Finally, she then examined them within an historical context from the late-18th century until the present time. As Koehn observes, "Before 1750,...most Britons ate off wood or pewter plates. Then came Josiah Wedgwood. In antebellum America, the majority of women made their own pickles. Then came Henry Heinz. Until the Civil War, urban retailing was a specialized activity with a wide variety of small shops offering particular kinds of goods. Then came department store entrepreneurs such as Marshall Field." It is important to stress that Koehn is a biographer and cultural historian only to the extent that the material she provides helps to advance the narrative of her core themes: how six individual entrepreneurs dealt with the "imperatives" to quality goods at reasonable prices, communicate the virtues of her or his products to potential buyers in effective ways and thereby maintain and grow a viable customer base, and, how to develop organizational capabilities to learn about their respective customers and then earn their trust.
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.
everything you wanted to know about branding . . . and more.......2001-11-25
professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. a very useful book for anyone who is managing a brand, trying to understand the value of brands, or wants to understand how branding fits into the lore of business.
an excellent reference and clearly meticulously researched
Customer Reviews:
A tribute to a Chicago institution.......2007-05-14
This cookbook is so much more than a book of recipes. It has so much history and photos of the State Street Marshall Field's Store. An institution that had stood for many years before being bought out by Macys. The pictures are fabulous and the recipes are ones that can be used in anyone's kitchen. A wonderful memory of another time and place. Well done, Marshall Field's!
Marshall Field's Cookbook!!.......2007-03-09
Marshall Field's Walnut Room is remebered as THE place to have a "grown up" little girl birthday party. And, as I grew older, it became a favorite restaurant to have luncheon on shopping days in Chicago. However, I never thought they would relinquish the recipes for their wonderous dishes, but her they are and more. Marshall Field's Cookbook, besides having recipes for all the favorites, is beautifully llustrated, and has interesting narratives that make this book "a good read" too.
Average customer rating:
|
Birds of Arizona
Allan Phillips ,
Joe Marshall , and
Gale Monson
Manufacturer: Univ of Arizona Pr
ProductGroup: Book
Binding: Hardcover
 Birds
| Field Guides
| Outdoors & Nature
| Subjects
| Books
General
| Birdwatching
| Outdoors & Nature
| Subjects
| Books
ASIN: 0816500126 |
Book Description
- Illustrated with 120 photographs
- Carries the reader from the Alps in WWI to North Africa in WWII
- With many photographs taken by Rommel himself
Customer Reviews:
ROMMEL and his Art of War.......2006-11-29
This is a book about military operations written largely by Rommel and edited by Dr. John Pimlott. Unlike "Attacks" by Rommel which is a volume of accounts of his experiences in WWI, this book is easier to read than are typical military after-action reports. "Attacks" was dry; this book is intriguing. There are many gems of wisdom found inside that are just as applicable in this day and age as they were in Rommels day. I believe the man was honourable and chivalrous. The epitome of a professional soldier. He would have made a great American!
Timothy G. Hudson
Riverdale, Utah, USA
Average customer rating:
- Miss Nelson Has a Field Day
- I loved Miss Nelson Has a Field Day!!
- Your kids will love the Miss Nelson series!!!!!
- Miss Nelson rides again
|
Miss Nelson Has a Field Day
Harry G. Allard
Manufacturer: Houghton Mifflin
ProductGroup: Book
Binding: Paperback
General
| Ages 4-8
| Children's Books
| Subjects
| Books
Marshall, James
| ( M )
| Authors & Illustrators, A-Z
| Children's Books
| Subjects
| Books
School
| Issues
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
General
| Ages 4-8
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
Marshall, James
| ( M )
| Authors & Illustrators, A-Z
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
School
| Issues
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
General
| Literature
| Children's Books
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
Miss Nelson Is Back (Reading Rainbow)
-
Miss Nelson Is Missing!
-
The Teacher from the Black Lagoon
-
The Stupids Have a Ball (Sandpiper)
-
Cloudy With a Chance of Meatballs
ASIN: 0395486548 |
Product Description
Brand: HOUGHTON MIFFLIN Item # HO-395486548
Customer Reviews:
Miss Nelson Has a Field Day.......2005-09-10
I like all James Marshall books and this is one of them
I loved Miss Nelson Has a Field Day!!.......2002-05-08
I am eleven years old, and I love Miss Nelson Has a Field Day because it was funny and interesting. I liked it when Miss Viola Swamp called one boy, "Smarty". It made me laugh!! I think other kids should read this because it is a really good book. I think it is even better than the first two Miss Nelson books. All kids would love this book!!
Your kids will love the Miss Nelson series!!!!!.......2002-03-04
Miss Swamp reappears at the Horace B. Smedley School
The Horace B. Smedley School's football team is awful-and their big game with their major rival is on tap. Can anything be done to get the guys into shape in time for the game? Miss Nelson has a plan and, out of the blue, Miss Swamp is on the scene. But where is Miss Nelson??????
This is a truly delightful series that the whole family can enjoy. Good stories, great characters and the indomitable Miss Nelson all add up to great fun and great reading for kids.
Miss Nelson rides again.......2001-05-24
My daughter loved this book. She was not an avid reader a couple summers ago but this one was a favorite. She likes all the Miss Nelson books but she was able to write a summary on this one and have all the information correct so she was paying attention. If it is on your summer reading list for school, go for it, it's worth it.
Book Description
A Volume in
Advances in Service-Learning Research
Series Editor: Shelley H. Billig, RMC Research Corporation, Denver
Average customer rating:
|
Fate and Management of Turfgrass Chemicals (Acs Symposium Series)
Manufacturer: An American Chemical Society Publication
ProductGroup: Book
Binding: Hardcover
Grasses
| Plants
| Biological Sciences
| Science
| Subjects
| Books
Environmental Science
| Earth Sciences
| Science
| Subjects
| Books
General
| Science
| Subjects
| Books
General
| Agricultural Sciences
| Science
| Subjects
| Books
Agronomy
| Agricultural Sciences
| Science
| Subjects
| Books
General
| Chemical
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Air
| Pollution
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Agricultural Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
Environmental Science
| Earth Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
ASIN: 0841236240 |
Book Description
This book is devoted to the study of turfgrass chemicals and pesticides, their effectiveness, and environmental impact. It looks at related health and occupational hazards and suggests ways to minimize the use of chemicals.
Customer Reviews:
Excellent guide for the area.......2007-04-13
I love this book -- it's an excellent handbook for identifying the wildflowers in the San Antonio/Central Texas area. Whenever I'm photographing wildflowers, this guide is part of my kit.
carry it around.......2007-02-01
for south central texas this is the best wildflower field guide .high quality photos of the flower and foliage make it easy to use .contains most of flowering trees ,shrubs ,vines ,perennials and annuals that one is likely to come across . it is availible new through the lady bird jonhson wildflower research center for 17.95 .
Wildflowers of the Texas Hill Country.......2004-04-03
This is a must have field identification book for the Austin and Hill Country area. Although it is out of print, and the auther is not interested in a reprint at this time, some books are available in the Austin area and at online booksellers yet. This is a great book for new and experienced wildflower enthusiasts, with great photos and id information, Latin family names, and other interesting features for a wide variety of people who enjoy wildflowers.
ADVICE FROM THE HILL COUNTRY.......2003-12-18
IF YOU WILL DO A GOOGLE SEARCH PLACING THE EXACT TITLE IN QUOTATIONS, YOU WILL FIND SEVERAL BOOKSTORES IN THE SEARCH RESULTS WHICH SELL THIS BOOK NEW FOR @15.00 PLUS SHIPPING. OR COME AND VISIT IN THE SPRING AND SEE THE WONDER FOR YOURSELF. THIS BOOK IS SOLD IN SOME OF THE STATE PARK BOOKSTORES AND AT THE WILDFLOWER FARM IN FREDRICKSBURG, TX. AMONG OTHERS.
EXCELLENT reference!.......2002-04-10
First of all - I rate this book as five stars, essential for anyone in central Texas who is interested in wildflowers. It is simply the best.
BUT, this book is NOT OUT OF PRINT!!! It is available in central Texas for the original price.
P.S. The book is out of print - for now. Hope it gets another print run soon.
Product Description
Real Life Financial Planning for the New Physician should be required reading for every medical student, resident, fellow, and young physician. All of the unique financial needs of a physician have been merged into a very manageable and easy-to-implement strategy. You will learn how to prioritize multiple decisions and manage your complex financial life. The result is a financial plan that decreases worry and stress, knowing that you are in control and are systematically building and protecting your wealth. There is an amazing amount of practical advice packed into this book based on the wisdom gained from more than 15,000 individual meetings that the authors have had with their clients....people just like you. You will learn how to: 1. Organize your financial affairs to meet your needs; 2. Prioritize decisions so that you know what to do when; 3. Maximize financial security with correct insurance and asset protection strategies; 4. Get control of your financial! life; 5. Begin a path toward financial independence.
Book Description
A Chicago Tradition: Marshall Field's Food and Fashion explores a retail icon's gustatory and fashion sense. How the original tearoom came about; how and why Mrs. Hering, a millinery salesclerk, got a menu item named after her; and just what makes Frango Mints so special are explained. Five of Field's all-time favorite recipes are shared with the reader; gorgeous photographs give us a glimpse of dining in days gone by. Also discussed and illustrated are some unique fashion firsts from Field's: first bridal registry, first men's store, first boutique. Take an intimate tour of one of the few remaining department stores totally devoted to quality and the customer, and sample a bit of Chicago history along the way.
Customer Reviews:
Nice book but it left me wanting more, too skimpy........2007-09-24
First of all the format is way, way too small, what was there was nice but I wanted to see more of everything, more recipes, more historical photos, more contemporary photos of the interiors, some advertising and graphic design would have been nice, I came away unsatisfied. Perhaps the author didn't have access to alot of the archival materials since it was going to be sold off to FDS. BOO!
A Chicago Treasure.......2006-03-08
This book not only has recipes from Marshall Field's Restaurants, but also beautiful pictures and a history of the store itself. I was very pleased with this book, I bought three of them, one for myself and one for each of my daughters as a remembrance of all the wonderful times we've spent at Marshall Field's. We all intend to make the recipe for the Walnut Room's famous Chicken Pot Pie!
ENCHANTING !! WORTH MANY MORE READS! .......2005-12-01
This is the one of the neatest little books on Chicago that I have ever seen. Recently, I was on a business trip to the windy city and purchased two little books by Joan Greene that were done as a series for the Chicago Cultural Center Foundation.
The one on Marshall Field's is great -- wonderful photos -- old and new and a good tribute to a Chicago institution that will be changing it's name next year. Growing up near Chicago, Marshall Field's Walnut Room Restaurant was always a treat at Christmas time and I love that the books has several recipes included. What I did not know and the book talks about is the number of retail first that began at Marshall Field's. If you like shopping or history or Chicago, this little easy-read is a must. I am ordering one for my sister to enjoy over Christmas.
P. S. The Chicken Potpie recipe from Field's is included. I remember my mother ordering that when I was a child. The book made me want to stop by Field's for a meal the next time I am in town.
Books:
- Business and Its Environment (4th Edition)
- Business and Legal Forms for Photographers (with CD-ROM) (Business and Legal Forms)
- By Any Means Necessary: America's Secret Air War in the Cold War
- Cases and Materials on Torts (University Casebook Series) (University Casebook Series)
- Choose Mexico for Retirement, 9th: Information for Travel, Retirement, Investment, and Affordable Living (Choose Retirement Series)
- Classic Yacht Interiors
- Collateral Damage: Americans, Noncombatant Immunity, and Atrocity After World War II
- Criminal Justice in Action: The Core (with Careers in Criminal Justice 3.0 CD-ROM and InfoTrac®)
- Delivering Project Excellence With the Statement of Work
- Designers Guide to Furniture Styles, Second Edition
Books Index
Books Home
Recommended Books
- The True Love Tarot: Secrets of Dating, Mating and Relating
- The Best of the Realms
- Intrinsic Bioremediation
- Small Wonder: Essays
- Oil Pastel: Materials and Techniques for Today's Artist
- Soils for Fine Wines
- Pets
- Ann Hamilton: An Inventory of Objects
- Nagasaki Journey: The Photographs of Yosuke Yamahata August 10, 1945
- Lizard Keeper's Handbook
The Little Book of Business Wisdom: Rules of Success from More than 50 Business Legends
Bankable Business Plans
American Business, 1920-2000: How It Worked (The American History Series)
The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers
