Customer Reviews:
so slow.......2005-09-25
They said they would ship in 1-2 days. I got it 3 weeks later. Disappointed.
Book Description
Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe® Illustrator® and Photoshop®. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.
Customer Reviews:
can use with any design program.......2007-01-25
Hashimoto teaches timeless precepts of visual design. Many of which predate the Internet. The book seems apt for someone already knowing something about Photoshop and Illustrator. It shows how to use those programs to apply changes to a design, in accordance with the precepts. But primarily you benefit at a higher level, in understanding through the book's examples how to use basic key ideas in design. Hence, the book is not necessarily restricted to users of those design programs. If indeed you favour another program not covered here, the book can still be very informative.
By the way, one chapter uses the example of typeface design. This has an air of antiquity about it. Designing letterforms goes back centuries, and has many subtleties that the chapter lets you appreciate.
Back to the Fundamentals........2006-09-30
The advent of the personal computer and design software such as Adobe Illustrator and Photoshop have greatly changed the way in which design work is done. Still, at the fundamental level the essence of good design still require an understanding of the fundamental design theories. The old concepts of line, shape, form, value, color and texture are still fundamental to good design be it of a poster, a kitchen appliance, or an automobile.
This book discusses how to combine the traditional approaches with the advances made possible by digital techniques. This is the second edition and builds on the material covered in the 2003 edition by providing discussion of the more powerful software that is available now.
The CD that comes with the book includes several tutorial projects for the student to complete as well as links to provide trial versions of Illustrator and Photoshop.
Questionable reviews.......2005-06-16
The two other reviews seem questionable. They read like an add for the book.
Honestly, the book has nice illustrations. It is short on design princples, and long on examples. Check out Robin Williams Non-Designer's book as well.
Two Books In One.......2004-07-24
This book is for anyone new to design fundamentals, digital art and computer imaging software. The author, Alan Hashimoto, has written two books in one. First, he discusses the elements and principals of two-dimensional art design and how they apply to both traditional art mediums and the digital art medium. Second, the book is an introduction to digital imaging software. He discusses the difference between object-oriented and paint software. Throughout the book he teaches the basic skills needed for creating artwork on the computer using both Adobe Illustrator and Photoshop. However the two objectives of this book are well integrated. The author has done a great job of demonstrating how to apply traditional design fundamentals to 2D digital art. He then reinforces this with seven digital art projects which help the reader to apply this knowledge while creating computer generated art.
Hashimoto discusses the design elements of line, shape, space, volume, value, color and texture and the principals of design such as unity, variety and balance. His explanations are easy to understand even for the novice and he uses many full-color digital art examples. However the best aspect of this book is the conceptual process used for completing the seven digital projects. This process starts by defining the design challenge and then brainstorming various approaches with thumbnail sketches. Next the design is further refined into roughs which incorporate more details. The final phases of the process are a trial run of the finished design and then the completed design.
The purpose of these seven projects is not only to apply the information in the book to real life examples but to demonstrate how the steps of the conceptual process can be accomplished using the computer. Hashimoto first discusses the traditional methods used for completing the process and then progresses on to digital methods. His step-by-step instructions for the Adobe software are very thorough and easy to follow. Even if you have not used this type of software before, these projects will teach you the basics of the software and how to use it. He also covers related topics such as scanning your artwork into the computer and printing your completed projects. I enjoyed all seven of the projects. But the one that I found especially useful was typeface design.
Project One - Modular Design
Project Two - Letterforms and Shape
Project Three - Figure Abstraction and Non-Objective Shape
Project Four - Value
Project Five - Color Theory
Project Six - Typeface Design
Project Seven - Digital Montage/Collage
Reading this book was like attending an art course at your favorite university. The author's presentation of the information resembled a class lecture which he reinforced with class assignments. So it is no surprise that Alan Hashimoto is an associate professor at Utah State University where he teaches graphic design and computer art. He is also an accomplished artist.
A self-teaching guide for artists and designers.......2004-03-06
Visual Design Fundamentals: A Digital Approach by Alan Hashimoto (Associate Professor of Graphic Design and Computer Art, Utah State University) is a superbly organized and presented resource and self-teaching guide for artists and designers seeking to take advantage of basic computer skills and techniques to create appealing, emotionally charged, and attention-gathering works of two-dimensional art. Visual Design Fundamentals includes straightforward tutorials and projects using Adobe Illustrator CS and Adobe Photoshop CS in order to provide hands-on experience with principles such as modular design, color theory, typeface design, figure abstraction, and more. An included CD offers files needed to complete the projects and trial versions of Adobe Illustrator and Adobe Photoshop. Highly recommended for an graphic artist seeking to create and utilize computer generated illustrations and/or designs, Visual Design Fundamentals is replete with both black-and-white and color illustrations throughout which wonderfully enhance the detailed, practical, "user friendly" instructions.
Book Description
This primer, written by experts in the area, answers some of the most frequently asked questions about identifying the value of the primary types of intellectual property (IP) and other intangible assets. It also looks at the primary, traditional, and not-so-traditional methods of valuing these assets and includes definitions, glossary, case studies and situations where valuation is required.
Book Description
This volume provides readers with concise but varying perspectives on the possibilities of tax reform and focuses attention on key questions in the scholarly debate.
Product Description
Benjamin Graham developed "value investing," a style adopted by Warren Buffett, one of history's most successful investors; it is based on "fundamental analysis," which quantitatively compares a company's stock price to various measures of financial strength and promise. "Growth investing" is a fundamentally different style that seeks to identify tomorrow's great business successes. Learn the ins and outs, and the pros and cons, of these basic investment styles.
The Secrets of the Great Investors series is a collection of presentations that explain, in understandable language, the strategies, tactics, and principles that have produced great wealth, and how you can improve your financial future. History's greatest investors used powerful investing philosophies to produce superior results, and you can learn from their successes and mistakes.
Customer Reviews:
Excellent introduction to differential equations.......2007-02-23
This is an excellent introduction to differential equations for both math and physical science majors. It is at the level of most first and second year calculus courses, which is to say focussed on conveying methods rather than dissecting logical structure. I believe this is the extent of the training most physical scientists seek, and is a good place to start for math majors. The exposition is clear and important results are well delineated. Helpful review sections are included for topics the reader may need to brush up on, like linear algebra. The chapters are arranged in a natural progression, moving from lower to higher order DEs and then into systems of DEs. Of course, the other important topics are present too--Laplace transforms, series solutions, phase plane analysis, and basic PDEs. One additional virtue of this book is its utilization of physical problems to motivate the material. I found this appealing, some math majors really do not. Most of the problems have an analagous worked example in the text and don't require great fits of inspiration. That said, one's fortitude will be tested by a Dirichlet boundary value problem in cylindrical coordinates. Overall, I suggest this is the place to start once the basic mechanics of calculus have been learned (though vector calculus is not required). Physical science majors shouldn't have to look beyond this for their ODE needs and third year math majors can learn this in parallel with the fundamentals of analysis.
PS Don't expect to find Fourier transforms here, though there is plenty on Fourier series.
So far it's not that bad.......2004-09-22
I am midway through our semester and I have to say that so far
I am impressed with this textbook. It is not heavily bogged down in proofs...sorry math majors...but shows you how
to solve the problems in each chapter. I can't really complain but if your a math major who loves proofs, then look elsewhere. If your like me and just want to learn how to solve the problems, this is a good start. I also recommend "Ordinary Differential Equations" by Pollard/Tenenbaum. Good luck.
could be worse.......2003-01-22
Granted, the semester is young, but so far this book's not too bad. Especially considering last semester I had to endure part of the McCallum/Hughes-Hallet series of calculus books for Multivariable/Vector Calculus. In comparison, this book has far more practice problems where you just work out the equations, rather than having to contend with applications and word problems while still wrestling with the concepts. While the examples are a little convoluted, at least they draw parallels to the problems, something the McCallum et al. series does not. In short, this may not be the best math book, but it could be a lot worse.
hmmm.......2001-02-22
It appears I'm the only person not from ithaca to review this book. I assume they're using this text at Cornell, or ithaca college, but I used this text at Texas A&M. Perhaps it was the instructor, but i didn't think that this book was that bad. Some of the proofs and explainations and examples were pretty lousy, but the assignment problems were pretty diverse, and i thought most of the explainations and examples were adequate. What i'm trying to say is that this text isn't that bad....
This book is'nt great, but surely it's adequate.......2000-07-22
This is the required text for a math class I am currently taking. While the book is not spectacular, it is written at an elementary level and it is not mired in proofs, so one can learn the material simply by opening the book and reading. A definite strength of this book is that it covers a wide range of problems, from ordinary DE's to some PDE's. But it also includes whole chapters on applications to mechanical and electrical systems(circuits), as well as numerical methods and Laplace Transformations. The book is clearly written as an introductory text, but it covers a broad range of material applicable to higher level courses.
Customer Reviews:
Buy the newer version instead of this one........2004-10-11
This book is a work in progress for their subsequent solutions manual. This particular edition has only attempted less than a fifth of the problem set. I do not see how that is supposed to help. They have done a better job in their next edition, ISBN: 0-321-17319-8. For whatever reason the newer book ISBN does not show up on leading online book sellers such as Amazon. You may have to find it in your campus bookstore or the publisher's website.
Good detail and worth getting, but note..........2004-07-02
I was pleasantly surprised at the level of detail of the provided solutions. As an accompaniment to the text (third edition of "Fundamentals of Differential Equations and Boundary Value Problems"), it is well worth the cost of purchasing.
I would have rated it 5 stars, but, unfortunately, it only considers (approx.) 1 fifth of the exercises in the text, mostly every second or third odd-numbered exercise, but the occasional even-numbered one.
Note that a latter edition of the text is available, but I've yet to come across a Solutions Manual for it.
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- Hegemony or Survival: America's Quest for Global Dominance (American Empire Project)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
- History: Fiction or Science? (Chronology, No. 1)
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