Book Description
What could be better than a lawyer's grasp of current cases and a teacher's grasp of the key principles of communication law? MAJOR PRINCIPLES OF MEDIA LAW is a comprehensive and concise summary of media law and include the most recent developments in communication law through the end of the Supreme Court's term.
Book Description
Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how "going public" remains a potent weapon in the president's arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress.
In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors--especially in combination--on the future of presidential leadership and weighs the lessons of 9/11 on "going public" in foreign affairs.
Customer Reviews:
Evolution of Washington Politics.......2005-11-16
Samuel Kernell argues that Washington politics have undergone a structural change over the past half century. Traditionally, politics in Washington were conducted according to a system of mutually beneficial interactions and bargains. Kernell refers to this structure as institutionalized pluralism. Under such a system, the political elite are the ultimate decision makers. It is these elites that have access to a number of political resources that help shape and enforce their political power.
As such, this early era Washington is essentially isolated from the core constituents. Party leaders and other senior political elites offer support to candidates who will not only tow the party line, but respect the seniority system already in place. Furthermore, institutionalized pluralism supports an environment in which coalitions form the spine of the system. The coalitions often shape the options available to the early presidents. Kernell describes the role of the President; "(he) seizes the center of the Washington bazaar and actively barter's with fellow politicians to build winning coalitions. He must do so...or he will forfeit any claim to leadership" (18).
However, Washington politics has moved from a closely regulated environment of institutionalized pluralism to what Kernell refers to as individualized pluralism. A system of individual pluralism is one in which the system of strong parties, seniority and bargaining are in decline. In their stead has emerged a system of individualistic politicians which are driven not by coalition building and party support, but by maintaining the will of their constituent base. Kernell describes the institutionalized plural Washington as, "a political community constituted of independent members who have few group or institutional loyalties and who are generally less interested in sacrificing short-run, private career goals for the longer-term benefits of bargaining" (27). As such, a president is forced to deal with weakened leaders and weakened parties who may be unwilling or unable to deliver on proposed bargains.
Kernell explains the change from institutionalized to individual pluralism as the result of an increased welfare state which "increased the size of the community and created large, interested constituencies outside of Washington" (28). In other words, Washington was no longer an isolated island of political elites. Secondly, individual pluralism emerged as a result of changes to communication and transportation. The President and elites had the means to communicate directly to the people. Lastly, Kernell argues that a decline in the strength of political parties in Washington as well as nationally fueled the evolution towards individualized pluralism.
In the new era, the President and other major Washington players have evolved new leadership strategies. Going public can be described as political elites making a conscious appeal for support to their constituents, or as in the case of the President, to the nation as a whole.
Kernell explains the increase in making appeals to the public in order to garner support for views or popularity as the result of a number of developments in national politics. First, in the system of individualized pluralism, bargaining between the Executive and legislature has grown ineffective. For example, since 1956 the United States is often confronted with a divided government, one in which one party controls the legislature and the opposing party sits in the Executive office. In such situations, negotiations become difficult. Often the President cannot get his policies through and opposing Congress. As such, he calls on the people to pressure their representative into accepting the President's proposal.
Second, rather than being nominated by major political parties, presidential selection reforms have allowed ordinary voters to place their presidential choice on the ballot. Now, a President is no longer beholden to party leadership. Instead, the president is beholden to the people. As such, the President does not always feel obligated to negotiate with party leadership and may appeal to the people to pressure the party.
The ways in which the President shapes "going public" differ. Perhaps the earliest method of going public was through manipulation of the media. In an earlier era, a good deal of bargaining existed between press and President. A system of reciprocity existed. A President would exchange personal interviews for an article that leaned in favor of his proposals.
However, John Kennedy shaped a system which is still in use today. President Kennedy used live television to carry his message. With the use of such a direct medium, the president is able to shape his message with little outside influence from newspaper men, editors and others. In this way, the President had to rely on bargaining to an even less extent.
Aside from "going public" in order to garner support for policy, the President uses public appeal to garner popular support. The President does so in a number of ways. First, the President may offer a public address. The public addresses used by a President appear in two forms, major and minor. A major address allows the President to speak directly to the American people. "Of the major addresses, the most dramatic and potentially the most effective are special reports the president delivers to the nation on primetime television" (107). These addresses often accompany some sort of crisis and can develop into what Kernell calls a "rally event." Rally events often drive the President's popularity up a few points in the polls. However, it is important to note that the major address can only rarely be used as the interest of the voter wanes quickly. If the President continuously interrupts Desperate Housewives, regardless of the importance of the address, he is bound to lose 5 points with every broadcast.
The second type of address Kernell refers to is minor. The formality of the address is limited and generally the message is specified to a particular constituent group. For example, Kernell cites Ronald Regan appealing to Catholic voters in order to garner support for a school funding initiative.
Lastly, the President may go public though appearances. In this situation, the President need not say anything. His presence alone will suffice. An example of an appearance shaping popularity would be George W. Bush visiting the Twin Towers shortly after the September 11 attack. He said very little, but his presence increased his popularity.
Necessary for understanding the presidency.......2004-06-09
Kernell's fine work is a wonderful addition to the scholarly literature in political science on the American presidency. It's well-written and well-organized. His insights into why, when and how presidents "go public" and take their case over the heads of congressmen to the people are informative and worthwhile. Not all of his observations fit the case studies he uses, and he sometimes exaggerates his case a bit, but overall he makes good points.
Highly recommended for scholars of the presidency, or American politics in general. Also a good book for a knowledgeable layman interested in politics.
intuitive if not empirical.......2000-03-14
Kernell described "going public" as "a strategy whereby a president promotes himself and his policies in Washington by appealing to the American public for support" (p.2). Use of this strategy is said to be on the rise as it is particularly well suited to the modern president. Kernell argued that this strategy is a powerful tactic that can be used by a president to force a reluctant Congress to go along with a certain policy, but that it is incompatible with Neustadt's "bargaining president." He described several cases where the strategy was used, sometimes it worked, other times it did not, he said. The underlying premise though is that our government has moved from being institutionally pluralistic to a more individualized pluralism where every Congressman must fend for themselves (decline of party argument). One is left agreeing that public support does give a president certain leverage in bargaining with Congress, but how the support is measured or that it definitely replaces bargaining and forces Congress to act is not adequately substantiated. The book has some interesting stories on how some policies of some presidents played out in the political arena. If you like behind-the-scenes writings on policy making and president-Congress relations - buy the book.
Invaluable Evaluation of the Modern Presidency.......1999-05-01
Sam Kernell's book is a must-read for students and scholars of the American Presidency. He artfully examines how modern American Presidents seek to persuade their constituents in a media-driven political environment. He takes Richard Neustadt's Presidential Power, and adds to it a crucial blend of modern circumstances in this evaluation. It is an enoyable read, chalked full of potentially valuable information for anyone seeeking to understand the modern Presidency and its persuasive difficulties.
Book Description
Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement?
The first text to respond to the growing interest in law courses for those involved in advertising and public relations,
Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including:
*the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and
*non content-based restrictions on speech and expression.
{Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.}
This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.
Average customer rating:
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Communications Law: Liberties, Restraints, and the Modern Media
John D. Zelezny
Manufacturer: Wadsworth Publishing
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The American System of Criminal Justice
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Visual Communication: Images with Messages (with InfoTrac®)
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Media Ethics: Cases and Moral Reasoning (7th Edition)
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Media/Impact: An Introduction to Mass Media
ASIN: 0495050296 |
Book Description
The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Fifth Edition includes a thorough update of cases and information to keep the text current.
Customer Reviews:
Decent.......2005-05-27
I thought this was a decent, easy-to-read book with great graphs to highlight the points made. My only suggestion is that some of the Hypothetical answers seemed choppy and I didn't grasp a full understanding of how some conclusion were reached (ex. the Independent running for president who couldn't get a certain length of time on t.v.)
Average customer rating:
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The Law of Public Communication, Sixth Edition
Kent R. Middleton ,
William E. Lee , and
Bill F. Chamberlin
Manufacturer: Allyn & Bacon
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Media Ethics: Cases and Moral Reasoning (7th Edition)
ASIN: 0205343503 |
Customer Reviews:
Case Background.......2003-09-17
The major categories of mass communication are presented with key cases under each. Prior to getting into the various cases, background on the legal system is explained. The readers are told about public communication and the law in general. There is an overview of the first amendment to the U.S. constitution. Logically flowing out of that is discussion of issues directly related such as libel and privacy. Graphically the design is such that the content is easy to digest. The book goes on to provide sections on intellectual property, corporate speech, advertising, and journalism. Matters of accessibility are included as well. This book is an excellent overview to mass media law.
Book Description
The passage of the Telecommunications Act of 1996 inaugurated a new and highly volatile era in telecommunications. The first major overhaul of U.S. communications law since 1934--when no one had a television set, a cordless phone, or a computer--the Act was spurred into being by broad shifts in technology use. Equally important, this book shows, the new law reflects important changes in our notions of the purpose of communications regulation and how it should be deployed. Focusing on the evolution of the concept of the public interest, Aufderheide examines how and why the legislation was developed, provides a thematic analysis of the Act itself, and charts its intended and unintended effects in business and policy. An abridged version of the Act is included, as are the Supreme Court decision that struck down one of its clauses, the Communications Decency Act, and a variety of pertinent speeches and policy arguments. Readers are also guided to a range of organizations and websites that offer legal updates and policy information.
Customer Reviews:
The Worst of Liberal Journalism.......2006-03-01
This book is a problem. It presents itself as book in the public interest, but it really does a disservice to the public. Gigantic corporations reaping billions of dollars off propaganda machines of immense proportion--this story should NOT be humanized or told in such simple form. Liberal journalists are the ones who will faithfully detail how and why your flesh is being flayed off your body by the corporate-government elite. Thank you, very much. By presenting all sides, we get no ground to stand upon, no point of view. We get some critical remarks tossed off next to corporate jargon about competition. Problem is, Aufderheide should have long agon seen beyond such a lame category as "competition." If you want to see a real journalist in action, watch Bill Moyers examination of the 1996 telecommunications act in a video you can probably get at your library.
Communications Policy and the Public Interest.......2000-04-10
I found this book to be an easy way to understand the policy and legislation passed by congress on the Telecommunications Act of 1996.
This book helped to explain exactly what came out of this Act and where the act came from. It also gave a great understanding of where communications stands in America and what our main goals for the communications industry are.
It was an excellent way to view what the gov't wants out of the communications industry and what the future holds for the consumer.
Great Buy!
Book Description
According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:
* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.
Customer Reviews:
Blogging, and Individual and Corporate Bloggers.......2007-05-08
The book make for an interesting read.
I found it intriguing how Nancy begins to blur the line between corporate bloggers (who bolg on their company's blogs) and individuals who also happen to be employees of companies. She points out that although corporate bloggers create a façade of independence by blogging outside work hours using personal resources, their views may be quoted as that of their employer. She elaborates on the topic in the sections on `Employee Bloggers beware: Blogging can get you fired/sued.'
One way for individuals to air their views in public would be to create explicit `Chinese wall' between their personal blogs and their professional affiliation, but this technique may not always be effective. This said, the challenges may not be as profound as the author makes them out to be:
Individuals have been writing articles, columns and books expounding their personal viewpoints, differentiating them from the "official" viewpoints of their employers by explicitly stating so. A similar protocol for blogging may begin to emerge. Until then, prudence and caution are in order while blogging.
Covers both pros and cons of the blog revolution.......2006-10-14
Nine million U.S. bloggers currently operate with some 80K new blogs appearing daily - but despite this proliferation of blogs, many businesses are missing the boat on their money-making potentials. BLOG RULES: A BUISNESS GUIDE TO MANAGING POLICY, PUBLIC RELATIONS AND LEGAL ISSUES covers both pros and cons of the blog revolution, clarifying threats, revealing opportunities, and covering both external bloggers outside the company with internal bloggers. Among the issues covered: keeping company politics and organization private, protecting confidential company information, and keeping track of the contents of official company blogs.
Diane C. Donovan
California Bookwatch
This is the one book about blogging you need now!.......2006-08-15
If you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.
There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.
Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..
Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.
But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.
From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.
Here are some examples of the more pertinent advise you'll get from this book:
* Blog etiquette: What you can and cannot say on your blog.
* Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.
* Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)
* The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.
I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.
This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.
As I stated earlier, if blogging is in your future, and it is you have to have this book.
Do You Know The Business Risk of Blogs?.......2006-07-25
"The choice is simple. Be paralyzed with fear over the concept of open communications channels. or put a blog policy in place and start using these new media in a strategic way". These are the words of IBM Corporate Affairs Director Brian Doyle in Nancy Flynn's Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues (2006, AMACOM, 226 pages, ISBN 0814473555 ). A specialist in e-policy development, Flynn sets out to describe the ecosystem that blogs exist in, and to lay out common sense rules for companies to follow if they want to enter the blogosphere. For the most part she succeeds, but occasionally the book falls down with an over-conservative approach, acknowledgement of a recent Forbes article without painting the whole picture of that article, and in one case, what I see as a questionable legal interpretation.
Disclaimer: I was interviewed for this book and am cited in both the acknowledgements and end notes.
Flynn starts out with a discussion of why blog rules are needed. Much like what Richard Schwartz and I wrote in "Managing the Business Risk of Blogs" in Compliance Solutions Advisor Magazine (see http://complianceadvisor.com/doc/16543 ), Flynn points out that blogging is here, is real, and presents a new kind of risk for business, while presenting opportunity as well. As such, a reference manual for managing this risk is needed. In Chapter 2, the author goes into more detail on the risks and opportunities faced by business contemplating blogs. Chapter 3 covers the strategic decision of whether to blog or not. Chapter 4 provides a self-assessment checklist.
In Part 2 of the book, Flynn covers legal risks and regulatory rules. Perhaps the most important discussion in this part centers on the topic of blogs as business records. This part also covers potential legal headaches, issues of protecting confidential information, as well as best practices for public companies/regulated firms. In part 3. she covers blog rules, policy and the importance of communication. Part 4 deals with content management issues, discussions on how to handle comments, and comment spam. Part 5 covers employee rights and termination issues. Part 6 covers public relations issues, including positioning of the CEO as an opinion leader. Part 7 goes on to discuss the importance of reputation management in the blogosphere. Part 8 presents cases studies from and interview with IBM and Edelman Worldwide.
What I Liked About the Book
Of all of the 4 books I have by Flynn, this is by far the best. She has conducted extensive research, and presents the information in an easy to read, easily digestible format. She lays out what she see as the risks and how best to address them.
What I Did Not Like About the Book
At times, the author takes an ultra-conservative view towards the risk management, advocating that all postings be reviewed by legal experts and that all comments be screened before posting. Doing this puts no trust in the employees and destroys the open discussion nature that blogs are intended to be. The author also has taken a very interesting interpretation on the safe-harbor act of the DMCA, quoting two lawyers. I disagree with what is written there, but do have an email and phone call into one of the lawyers for clarification/further discussion. Finally, she makes use of the Forbes magazines "Attack of the Blogs" article, choosing only to address one part of the article, without discussing the bigger context of much of the article.
Who Should Read This Book?
Anyone in any company that is considering starting blogs. internally or externally. Despite the drawbacks I have pointed out, it is a very easy to use reference to get started in addressing the business opportunities and risks of blogging.
The Scorecard
Birdie on a Short Par 4
Book Description
A comprehensive collection of effective litigation reports on a variety of subjects
Accounting, financial, appraisal, and economic experts called upon to provide expert testimony in legal proceedings need reliable models for the critical documents they will submit to the court. Litigation Support Report Writing collects eighteen exemplary reports from a variety of financial topics, providing professionals a comprehensive resource on this vital function.
Order your copy today.
Customer Reviews:
Communications Law for Lay People.......2006-11-04
This book covers the law of public communications in a manner suitable for use by proplr involved in the public communications business. Thus it explains the law in terms that can generally be understood by writers, broadcasters, advertisers, cable operators, public relations workers, photographers, etc. It is not the book that a lawyer would need as he preparts to go before the Supreme Court.
This new 2007 edition covers a wealth of things that have happened since the last edition. Among them are the ever increasing restrictions on broadcasting that the congress and justice department has attempted to implement such as the Communications Decenct Act which was held unconstitutional. And big changes have come into practice because of the growth of the internet with its worldwide reach. Basically the Supreme Court found that the Internet should have the same level of First Amendment protection as other media.
The majority of law in the United States is developed as a result of court cases. As such, this book presents hundreds of cases, but does so in a manner that is understandable to we non-lawyer types. Furthermore, the cases are arranged to be supplementary to the general discussion of the aspects of the law to which the cases apply.
This is 'the book' for anyone interested in the law as it regards to public communications.
Average customer rating:
- Unique in content, structure and readability
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Regulating Media: The Licensing and Supervision of Broadcasting in Six Countries
Wolfgang Hoffmann-Reim
Manufacturer: The Guilford Press
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Comparing Media Systems: Three Models of Media and Politics (Communication, Society and Politics)
ASIN: 1572300299 |
Book Description
Since the beginning of the 1990s, supervisory systems for broadcasting in most Western countries have undergone significant change. Meticulously documented and clearly written, this book comprises a comparative study of the licensing and supervision of commerical and public broadcasting in the United States, the United Kingdom, Australia, Canada, France, and Germany. The author, a leading media scholar, highlights central issues in broadcasting supervision, such as the different ways that free speech and the free market have been conceptualized, and the consequences of these ideas. Examining both the historical and the contemporary degree of supervision in each country, and tracing the links between supervisory bodies and larger political, legal, and economic systems, the book contributes to a broader sociopolitical understanding of broadcasting in industrial democracies.
Customer Reviews:
Unique in content, structure and readability.......2000-06-26
Anyone interested in national electronic media regulation will find this book an invaluable source of information and analyses on six of the most developed broadcast systems. Although published in 1996, the book is still of great actuality since it includes a detailed discussion on the various developments and future chances of the media in the scope of the work.
Not least with an international opening of the media market and the possibility of unhampered broadcasting of television signals the question arises if the countries concerned have the tendency to regulate in a similar manner or if there are huge differences which would make an international cooperation more difficult. The book, providing a very sophisticated and well-organised comparative analysis, highlights these diverse approaches to many common problems and trends (e.g. how to justify regulation when channels are abundant; the shift from cultural to economic concerns; the vulnerability of regulators to political and industry pressures). From the structural point of view, the study examines first the development and structure of each country's broadcasting system, its organisation, and how it fits into the country's network of political institutions. Specific comparisons are made between Canada, the United States, and Australia, where broadcasting is part of the private sector, and Britain, France, and Germany, where broadcasting is primarily a public service. Examining both current and past programs of supervision in each country and tracing the links between supervisory bodies and larger political, economic systems, the book contributes to a broader sociopolitical understanding of broadcasting regulation in industrial democracies. As such, it serves as a resource for broadcasting and governement professionals, as well as instructors and students with an interest in broadcasting regulation an international communication.
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Broadcast News (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
News Values: Ideas for an Information Age
Ethics in Media Communications: Cases and Controversies (with InfoTrac®)
American Media History (with InfoTrac )
America's Best Newspaper Writing: A Collection of ASNE Prizewinners
