Business Survey Methods (Wiley Series in Probability and Statistics)

Book Description

Consists of invited papers, from internationally recognized researchers, chosen for their quality as well as their overall unity. Describes current methods along with innovative research and presents new technologies for solving problems unique to establishment surveys. Stages of the survey process are addressed in the first five parts with cross-cutting topics in the last section.

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Survey of Economics (3rd Edition)
Arthur O'Sullivan , Steven Sheffrin , and Stephen Perez
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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Technical Graphics Communication, 3rd edition

ASIN: 0132447029

Book Description

Covering both Micro and Macroeconomics in one concise paperback volume, this book shows readers how to think and act like an economist by showing them how to use economic concepts in their everyday lives and careers. Organized around the Five Key Principles of Economics–The Principle of Opportunity Cost, The Marginal Principle, The Principle of Diminishing Returns, The Spillover Principle, and The Reality Principle. For economists and those making financial decisions and analyses.

Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)

Average customer rating:

An informative and interesting read...
clearly written
Well written instructions for writing and interpting surveys
Well written instructions for writing and intrepting surveys
An encyclopedic work to meet the needs of survey designers.

Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
Louis M. Rea , and Richard A. Parker
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

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Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
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Survey Research Handbook (Paperback)

ASIN: 078797546X

Book Description

Designing & Conducting Survey Research, third edition

Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.

Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Praise for the Previous Edition of Designing & Conducting Survey Research

"Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."
-Norton Long, professor emeritus of political science, University of Missouri, St. Louis

"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details."
-John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego County

"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."
-Robert J. Waste, Survey Research Center, California State University, Chico

Customer Reviews:

An informative and interesting read..........2007-01-09

I purchased this text in order to brush up on some of the basic survey techniques for some work-related research projects. It has worked wonders for our sample selection and data collection processes.

clearly written.......2006-02-25

This text is easy to read and has helped me in constructing a mail-out survey.

Well written instructions for writing and interpting surveys.......2000-01-28

This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for interpting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a "must read" book.

Well written instructions for writing and intrepting surveys.......2000-01-28

This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for intrepting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a "must read" book.

An encyclopedic work to meet the needs of survey designers........2000-01-27

I had taken on a consultation project in which the task was to develop a climate survey for use within a public school system. I painstakingly reviewed various research journals and books pertaining to the subject matter of survey design. The information gathered from these sources was helpful, but not adequate. Fortunately, I discovered the book "Designing and Conducting Survey Research: A Comprehensive Guide" in a library. This book provided me with information that was not only invaluable in my efforts to develop an actual survey instrument, but additionally guided my efforts in designing focus groups to validate my instrument. This publication assisted me with focusing my design efforts. The various appendices provide exceptional reference material. I was so impressed with the information that it provided me, I purchased the text to have as a readily available resource for my future survey endeavors. To all who are embarking on their first survey design journey, or to those of you who are seasoned veterans, do yourself justice and explore this publication.

The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

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The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents
Giuseppe Iarossi
Manufacturer: World Bank Publications
ProductGroup: Book
Binding: Paperback

Statistics | Economics | Business & Investing | Subjects | Books

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Survey Research Methods (Applied Social Research Methods)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Quasi-Experimentation: Design and Analysis Issues for Field Settings

ASIN: 0821363921

Book Description

Are you in favor of financial incentives for poor countries?" If this question were asked in a survey many would be inclined to agree. Yet the result of this poll would be different if the question asked was "Are you in favor of subsidies for poor countries?" This is a simple example of how one single word, incentives or subsidies, can change the answers to virtually the same question.

How we ask the question can often lead the respondent in one direction or the other. And this effect can be significant, in the order of up to 30%. Hence a skillful questionnaire designer can "demonstrate" popular support by wording the question in a way congenial to his or her desired objective.

Similarly the international comparison of survey results is today a common occurrence, yet rarely survey design effects are taken into account when results are presented. So for instance underreporting will certainly be present if a question on corruption is asked by a government official. Henceforth if we wish to obtain a meaningful comparison of this phenomenon across countries we must control for this effect. If we don't China's corruption level will appear lower than Honduras', contrary to what Transparency International reports.

This handbook aims at showing the multitude of survey design factors that play a subtle but crucial role in the accuracy of survey data and can taint its interpretation. A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.

Survey Research Handbook (Paperback)
Average customer rating:

Great add-on to Vista Survey

Survey Research Handbook (Paperback)
Pamela L Alreck , Pamela Alreck , and Robert Settle
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback

Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0072945486

Book Description

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Customer Reviews:

Great add-on to Vista Survey.......2005-03-02

This is a great ad-on for those using the Vanguard Software Vista online survey program. It helps users understand why certain question types and more so analysis are important to have. I would highly recommend this to anyone doing market research!

Survey Nonresponse (Wiley Series in Survey Methodology)

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Survey Nonresponse (Wiley Series in Survey Methodology)
Robert M. Groves , Don A. Dillman , John L. Eltinge , and Roderick J. A. Little
Manufacturer: Wiley-Interscience
ProductGroup: Book
Binding: Hardcover

Operations Research | Management & Leadership | Business & Investing | Subjects | Books

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Survey Errors and Survey Costs (Wiley Series in Survey Methodology)
Methods for Testing and Evaluating Survey Questionnaires (Wiley Series in Survey Methodology)

ASIN: 0471396273

Book Description

A compendium of up-to-date research in survey nonresponse

Survey Nonresponse compiles theoretical and empirical research by noted experts to provide a current review of the field. It covers the behavioral underpinnings of non-response, its impact on the error structure of survey estimates, and current methods of adjusting the estimation process to account for nonresponse.

The volume combines literatures from social science and statistics to present a complete picture of modern methods of design and estimation in the face of missing survey data. The book is divided into four sections that discuss these fundamental issues:

Alternative perspectives on causes and consequences of nonresponse
Current theory and practice in survey protocols to reduce nonresponse rates
How nonresponse varies systematically by various design features
Statistical inference accounting for nonresponse

Survey Nonresponse can be used as a supplementary text for graduate students in survey methodology courses, or as a reference for researchers and professionals. It offers a balanced approach, up-to-date research, and thoroughly modern thinking on this vital subject.

Mail and Telephone Surveys: The Total Design Method
Average customer rating:

This is an excellent how-to book.

A must-read for those performing survey research.

An excellent addition to every market researchers library

Mail and Telephone Surveys: The Total Design Method
Don A. Dillman
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Hardcover

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Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2nd Edition)

ASIN: 0471215554

Customer Reviews:

This is an excellent how-to book........1999-07-26

I used this book when I developed surveys for my research and in developing telephone surveys for agencies. I recommend it to my graduate students when they are struggling with how to do mail or telephone surveys. Don't let the publication date keep you from obtaining this book. It is still applicable today.

A must-read for those performing survey research........1999-03-13

Dillman covers everything: how to phrase questions, how and when to mail the surveys, how large to print, even how to fold the paper. An extensive, interesting piece on how to attain representative, valid information from the public. I've heard no one say they've used the TDM and recieved under 60% participation!

An excellent addition to every market researchers library.......1998-10-08

Donald Dillman illustrates how inexpensive mail surveys can achieve impressive response rates. I've used the TDM numerous times in Canada, the UK and Australia and also realized response rates over 65%. Response rates of this size significantly reduce the opportunity for a non-response bias. The only people who won't like this book are those who operate expensive telephone or personal interviewing companies!

Conducting Research Surveys Via E-Mail and The Web

Average customer rating:

Take advantage of the Internet and preserve data integrity

Conducting Research Surveys Via E-Mail and The Web
Matthias Schonlau
Manufacturer: RAND Corporation
ProductGroup: Book
Binding: Paperback

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Internet Research Methods: A Practical Guide for the Social and Behavioural Sciences (New Technologies for Social Research series)

ASIN: 0833031104

Book Description

Download Description

Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.

Customer Reviews:

Take advantage of the Internet and preserve data integrity.......2003-10-08

The collaborative effort of computer communications experts Matthias Schonlau, Ronald D. Fricker, Jr. and Marc N. Elliott, Conducting Research Surveys Via E-mail And The Web is a practical and accessible guide to applying the pervasiveness of the internet to the gathering of survey data in a much faster and significantly less expensive manner than traditional means of phone or mail communications. Yet online surveys have their own pitfalls that can adversely skew data results. Individual chapters cogently address how to take maximum advantage of the Internet while preserving data integrity, and provide an invaluable look at the future of internet-based survey methods. Simply put, Conducting Research Surveys Via E-mail And The Web is a "must-read" for anyone in academia, government, social issue activism, or business who is contemplating running a survey through the use of electronic mail or a webpage.

Frascati Manual 2002: Proposed Standard Practice for Surveys on Research and Development (Measurement of Scientific and Technological Activities)

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Frascati Manual 2002: Proposed Standard Practice for Surveys on Research and Development (Measurement of Scientific and Technological Activities)
Organisation for Economic Co-Operation and Development
Manufacturer: OECD
ProductGroup: Book
Binding: Paperback

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ASIN: 9264199039

Using Surveys to Value Public Goods: The Contingent Valuation Method (RFF Press)

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A complete guido to Contingent Valuation Method

Using Surveys to Value Public Goods: The Contingent Valuation Method (RFF Press)
Robert Cameron Mitchell , and Richard T. Carson
Manufacturer: RFF Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0915707322

Customer Reviews:

A complete guido to Contingent Valuation Method.......2000-05-10

It have everything you need to learn about contingent valuation, an sophisticated and controversial method to value public goods.

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