Amazon.com
As a scientist, Albert Einstein is undoubtedly the most epic among 20th-century thinkers. Albert Einstein as a man, however, has been a much harder portrait to paint, and what we know of him as a husband, father, and friend is fragmentary at best. With Einstein: His Life and Universe, Walter Isaacson (author of the bestselling biographies Benjamin Franklin and Kissinger) brings Einstein's experience of life, love, and intellectual discovery into brilliant focus. The book is the first biography to tackle Einstein's enormous volume of personal correspondence that heretofore had been sealed from the public, and it's hard to imagine another book that could do such a richly textured and complicated life as Einstein's the same thoughtful justice. Isaacson is a master of the form and this latest opus is at once arresting and wonderfully revelatory. --Anne Bartholomew
Read "The Light-Beam Rider," the first chapter of Walter Isaacson's Einstein: His Life and Universe.
Five Questions for Walter Isaacson
Amazon.com: What kind of scientific education did you have to give yourself to be able to understand and explain Einstein's ideas?
Isaacson: I've always loved science, and I had a group of great physicists--such as Brian Greene, Lawrence Krauss, and Murray Gell-Mann--who tutored me, helped me learn the physics, and checked various versions of my book. I also learned the tensor calculus underlying general relativity, but tried to avoid spending too much time on it in the book. I wanted to capture the imaginative beauty of Einstein's scientific leaps, but I hope folks who want to delve more deeply into the science will read Einstein books by such scientists as Abraham Pais, Jeremy Bernstein, Brian Greene, and others.
Amazon.com: That Einstein was a clerk in the Swiss Patent Office when he revolutionized our understanding of the physical world has often been treated as ironic or even absurd. But you argue that in many ways his time there fostered his discoveries. Could you explain?
Isaacson: I think he was lucky to be at the patent office rather than serving as an acolyte in the academy trying to please senior professors and teach the conventional wisdom. As a patent examiner, he got to visualize the physical realities underlying scientific concepts. He had a boss who told him to question every premise and assumption. And as Peter Galison shows in Einstein's Clocks, Poincare's Maps, many of the patent applications involved synchronizing clocks using signals that traveled at the speed of light. So with his office-mate Michele Besso as a sounding board, he was primed to make the leap to special relativity.
Amazon.com: That time in the patent office makes him sound far more like a practical scientist and tinkerer than the usual image of the wild-haired professor, and more like your previous biographical subject, the multitalented but eminently earthly Benjamin Franklin. Did you see connections between them?
Isaacson: I like writing about creativity, and that's what Franklin and Einstein shared. They also had great curiosity and imagination. But Franklin was a more practical man who was not very theoretical, and Einstein was the opposite in that regard.
Amazon.com: Of the many legends that have accumulated around Einstein, what did you find to be least true? Most true?
Isaacson: The least true legend is that he failed math as a schoolboy. He was actually great in math, because he could visualize equations. He knew they were nature's brushstrokes for painting her wonders. For example, he could look at Maxwell's equations and marvel at what it would be like to ride alongside a light wave, and he could look at Max Planck's equations about radiation and realize that Planck's constant meant that light was a particle as well as a wave. The most true legend is how rebellious and defiant of authority he was. You see it in his politics, his personal life, and his science.
Amazon.com: At Time and CNN and the Aspen Institute, you've worked with many of the leading thinkers and leaders of the day. Now that you've had the chance to get to know Einstein so well, did he remind you of anyone from our day who shares at least some of his remarkable qualities?
Isaacson: There are many creative scientists, most notably Stephen Hawking, who wrote the essay on Einstein as "Person of the Century" when I was editor of Time. In the world of technology, Steve Jobs has the same creative imagination and ability to think differently that distinguished Einstein, and Bill Gates has the same intellectual intensity. I wish I knew politicians who had the creativity and human instincts of Einstein, or for that matter the wise feel for our common values of Benjamin Franklin.
More to Explore
Book Description
By the author of the acclaimed bestseller Benjamin Franklin, this is the first full biography of Albert Einstein since all of his papers have become available.
How did his mind work? What made him a genius? Isaacson's biography shows how his scientific imagination sprang from the rebellious nature of his personality. His fascinating story is a testament to the connection between creativity and freedom.
Based on newly released personal letters of Einstein, this book explores how an imaginative, impertinent patent clerk -- a struggling father in a difficult marriage who couldn't get a teaching job or a doctorate -- became the mind reader of the creator of the cosmos, the locksmith of the mysteries of the atom and the universe. His success came from questioning conventional wisdom and marveling at mysteries that struck others as mundane. This led him to embrace a morality and politics based on respect for free minds, free spirits, and free individuals.
These traits are just as vital for this new century of globalization, in which our success will depend on our creativity, as they were for the beginning of the last century, when Einstein helped usher in the modern age.
Customer Reviews:
A Must Read.......2007-10-07
A wonderful book which gives full and equal weight to both the man and the ideas which made him great, as well as the lasting place of those ideas in the history of scientific thought, if not of human thought itself. And on that latter point, the reader's debt to Isaacson is undoubtedly primarily for his continuing emphasis on Einstein's modus operandi: thought experiments, by which through the exercise merely of pure thought and a perspective unhampered by received wisdoms, a man was able to change millennia-old views of how we viewed the universe, and by extension, changed the universe itself. Whose thinking could remain uninfluenced by such a display of the power of thought?
Absolutely Fantastic.......2007-10-03
This biography reads like a story, creating suspense and other emotions that you experince while reading fiction. Einstein provides great insight into Einstein's mind and life. Highly recommended.
Greatest Book Ever on Einstein.......2007-10-03
I am 75 years old and have read over a dozen books on Einstein and his work, including his own. This is the best book ever on the personal life and tribulations of a great scientist as he trys to get his work done. With all the flaws and worts of a human the scientist struggles on.
Good, comprehensive look at the man..........2007-10-03
This is a good, comprehensive look at the life and career of Einstein. It is a bit long winded. But, the details are enlightening and well researched and documented. And, I learned a lot I didn't know about his life, times, and mentality.
I recommend the book to fans and those who want to understand what made this genius tick.
good but too long.......2007-10-01
This is really a good book. Mostly becuase Einstein was a great man and did amazing work. But it is not a great book becuase it gets too bogged down in his personal life. When the author is describing his miracle year of 1905 and then ten years later his theory of general relativitiy there is a sense of excitement and wonder. Unfortanately after that the book wanders around aimlessly. I really did not want to hear every tedious detail of his divorce or his (at times) acrimonious relationship with his first wife. It all feels like filler and a distraction from the amazing work that this man did. I'm sad to say but Einstein's personal life is not anywhere near as exciting as his great discoveries and to devote almost the entire book to his personal life seems like a waste of time.
Book Description
In the years following the publication of Patrick Lencioni’s best-seller The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions—using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.
Download Description
"In the years following the publication of Patrick Lencioni’s best-seller The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions—using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively. "
Customer Reviews:
managementtrainer.......2007-09-24
This field guide is execellent. It is practical and helpful. Improving teamwork is difficult, to say the least, especially for highly dysfunctional teams. Patrick Lencioni's book is essential to working through these challenges.
Easy to use and very helpful.......2007-08-13
This field guide is extremely useful for working with teams - from dysfunctional teams to those that are running smoothly. The exercises are practical and get to the heart of team dysfunctions.
I am a pastor who also works in the corporate world. I will use the ideas and exercises in this book with teams in the office and in the church.
Outstanding Complement to The Five Dysfunctions of a Team.......2007-07-21
Teamwork really is the one sustainable advantage that a group or company can have. Patrick Lencioni has put together a prescriptive method of bringing a group of people together to form a team. He walks through a step by step approach of breaking down the levels of teamwork in a narrative format in The Five Dysfunctions of a Team: A Leadership Fable which really builds the case for why you would want to follow this method. In this book, he all but builds your team for you. It'll be imperative that you can foster the right levels of communication and potentially have someone with you to help as you rebuild your team; however, this method does give critical insight into how groups of people become a team.
Great toolkit and field guide.......2007-07-05
This is a very useful book that has lots of gold nuggets for team training facilitators. Well worth the money and then some.
Guy Plano, Texas
got it for work.......2007-06-27
Leaders are using it in team development and finding it helpful. Good as an HR Professional to guide the manager in how to develop the team.
Book Description
The book you hold in your hands is revolutionary, a groundbreaking exploration of the science of intention. It is also the first book to invite you, the reader, to take an active part in its original research. Drawing on the findings of leading scientists on human consciousness from around the world, The Intention Experiment demonstrates that thought is a thing that affects other things. Thought generates its own palpable energy that you can use to improve your life, to help others around you, and to change the world.
In The Intention Experiment, internationally bestselling author Lynne McTaggart, an award-winning science journalist and leading figure in the human consciousness studies community, presents a gripping scientific detective story and takes you on a mind-blowing journey to the farthest reaches of consciousness. She profiles the colorful pioneers in intention science and works with a team of renowned scientists from around the world, including physicist Fritz-Albert Popp of the International Institute of Biophysics and Dr. Gary Schwartz, professor of psychology, medicine, and neurology at the University of Arizona, to determine the effects of focused group intention on scientifically quantifiable targets -- animal, plant, and human.
The Intention Experiment builds on the discoveries of McTaggart's first book, international bestseller The Field: The Quest for the Secret Force of the Universe, which documented discoveries that point to the existence of a quantum energy field. The Field created a picture of an interconnected universe and a scientific explanation for many of the most profound human mysteries, from alternative medicine and spiritual healing to extrasensory perception and the collective unconscious. The Intention Experiment shows you myriad ways that all this information can be incorporated into your life.
After narrating the exciting developments in the science of intention, McTaggart offers a practical program to get in touch with your own thoughts, to increase the activity and strength of your intentions, and to begin achieving real change in your life. After you've begun to realize the amazing potential of focused intention, and the times when it is most powerful, McTaggart invites you to participate in an unprecedented experiment: Using The Intention Experiment website to coordinate your involvement and track results, you and other participants around the world will focus your power of intention on specific targets, giving you the opportunity to become a part of scientific history.
The Intention Experiment redefines what a book does. It is the first "living" book in three dimensions. The book's text and website are inextricably linked, forming the hub of an entirely self-funded research program, the ultimate aim of which is philanthropic. An original piece of scientific investigation that involves the reader in its quest, The Intention Experiment explores human thought and intention as a tangible energy -- an inexhaustible but simple resource with an awesome potential to focus our lives, heal our illnesses, clean up our communities, and improve the planet.
The Intention Experiment also forces you to rethink what it is to be human. As it proves, we're connected to everyone and everything, and that discovery demands that we pay better attention to our thoughts, intentions, and actions. Here's how you can.
Customer Reviews:
FASCINATING..........2007-10-02
"The Intention Experiment" by Lynn Taggart provides fascinating insights on intentional living. This book shows you how thought can affect your life. In essence thought is an energy that has the potential to transform your own life as well as help others.
Focused group intention is also shown to be a highly powerful tool in affecting animals, plants and humans.
Also, the reader is invited to become involved in a rearch experiment about the power of human thought.
My most recent favorite New Age books that highlight self-empowerment and life transformation are:
The Secret
Nexus: A Neo Novel
Wow!.......2007-09-26
This book has a wonderful compilation of scientific studies about intention! It is very easy to read and understand. I was amazed at the
scientific research that has been completed in this area, and even more
surprised that so few of us are aware of this research.
Enjoy.
Fantastic.......2007-09-13
You may believe the reports in the book or you might just be a blind defender of the "offcial" science, but in both cases this is a book to read.
I will suggest it to all my friends.
Advancing the body of knowledge.......2007-09-10
This is a wonderful book, bringing forth highly complex knowledge in a digestible form. It helps if the reader is analytical by nature. Thank you to Lynne Taggart for her writing style and depth of coverage of the topic. I am learning from this book how and why prayer works.
Could You Imagine?.......2007-09-10
Picture this... A World with Peace, a World with Love, A World where EVERYONE has enough. If I am to understand what Lynne McTaggart is saying here, then I am to understand that a simple change in Our Collective thoughts 'could' change Our World. Peace, Love, Harmony. Groovy.
Average customer rating:
- Fantastic book!
- Stats and Andy Field
- Easy Read and Comprehensive too
- Outstanding Source for SPSS
- Better than any graduate level statistics course I have taken
|
Discovering Statistics Using SPSS (Introducing Statistical Methods S.) (2nd Edition)
Andy Field
Manufacturer: Sage Publications Ltd
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SPSS Survival Manual
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Statistical Methods for Health Care Research
ASIN: 0761944524 |
Book Description
Get the Statistics Book That's Sweeping the Nation!
Appropriate for All Levels--Undergraduate to Doctorate Programs in Every Discipline!
This new edition of Field's bestselling textbook provides students of statistical methods with everything they need to understand, use and report statistics - at every level. Written in Andy Field's vivid and entertaining style, and furnished with playful examples from everyday student life (among other places), the book forms an accessible gateway into the often intimidating world of statistics and a unique opportunity for students to ground their knowledge of statistics through the use of SPSS. The text is fully compliant with the latest release of SPSS (version 13).
Key updates in
Second Edition:
- More coverage with completely new material on non-parametric statistics, loglinear analysis, effect sizes and how to report statistical analysis
- Even more student-friendly features, including a glossary of key statistical terms and exercises at the end of chapters for students to work through, with datasets and answers to chapter exercises on the accompanying CD-ROM
- A larger and more easy-to-reference format: notation in each section identifies the intended level of study while the new 2-color text design enhances the features in the book and, together with the larger format, provides extra clarity throughout
- A companion website is available at
www.sagepub.co.uk/field, containing resources for both students and instructors: a testbank of MCQs for students to test their own knowledge; online glossary in flash card format; multiple choice questions and answers to use for class assessment – available on restricted access basis to instructors via entry password; and PowerPoint Slides of all formatted artwork in the textbook for instructors to include in their own lecture slides.
Andy Field is a Senior Lecturer in Psychology at The University of Sussex, U.K. where his success in making statistics accessible was recognized with a teaching award in 2001.
"The Second Edition of Andy Field's
Discovering Statistics Using SPSS is an excellent book and a valuable addition to the teaching of statistics in the behavioral sciences. The title of the book accurately reflects the approach taken. This is not simply a primer on how to use SPSS, but is a very good statistics text using SPSS as a vehicle for illustrating and expanding on the statistical content of the book. At the same time it also serves as a manual for SPSS, and has taught me things that I had not known about the software. I find this flexible approach to the blending of content and software to be an effective way of teaching the material. It is impossible to review this book without commenting on Andy's particular style. I enjoyed it immensely and think that it would appeal to both students and their instructors. It is refreshing to see someone who doesn't take himself too seriously."
-- David C Howell, Professor Emeritus,
University of Vermont
Customer Reviews:
Fantastic book!.......2007-09-30
I could not have lived through my dissertation without this book. It finally helped me to conceptually understand statistics.
Also,(many of) his jokes are belly-busting funny. I used one humorous musing in my oral defense about Fisher's alpha levels:"I wonder how different my career would be if Fisher had woken up that day in 90% type of mood."
Stats and Andy Field.......2007-08-19
Andy's book is an excellent aid in learning statistics. If you want the executive summary (aka cliff notes), Andy provides sections where you can get a quick overview of a specific test. If you want the details, Andy provides those also in his book.
I used his book to help me in my doctoral quest, when I was in my second statistics class as a supplemental text. However, it is of a quality that any person seeking to learn more about stats will come away with knowledge of how stats can help us know more about the world in which we live.
Easy Read and Comprehensive too.......2007-08-04
In my job, I often train others how to use SPSS. This book comes up in conversation a lot. It is outstanding. I have come to the conclusion that if a serious user of SPSS's statistical features is to get only one reference; this is it. Something I have noticed is that when I meet someone that has spent time with the book, the are invariably quite good at SPSS. Even if they may not have mastered all the techniques in this large book, they know their stuff.
The Pallant book SPSS Survival Manual, which I have also reviewed, is designed to help survive a first course (and presumably last) in basic statistics. The Field book, however, could be revisited again and again, each time reaching a deeper understanding.
I already know the statistics in this book well, so I can't claim that this book has taught me the basics, but it simultaneously covers all the major topics of interest while keeping it as simple as possible. I wish I had existed earlier in my career. The main advantage to users of SPSS is that all of the examples are SPSS examples. However, make no mistake, this is a serious introduction to statistics, not merely a point and click guide. It is not current with version 15.0, but I don't think this is a major strike against it, given the excellent review of theory. If, however, you really need to keep up on the current features like I do, you will want to consider books in addition this one. Consider one or more of the three Norusis books depending on your level and needs.
Outstanding Source for SPSS.......2007-07-15
This is one of the best statistics and SPSS guidebooks that I have seen. I believe that it can be very useful for novice to expert. It is both technical and conceptual and can function as a textbook for statistics as well as an operational handbook for navigating through SPSS. Although it is based on SPSS 13.0, I have found it to be quite applicable to the SPSS version 15.0 that I am using. This book is an invaluable source for the completion of my doctoral dissertation and I would highly recommend it for the student or advanced statistician! B. Cliff, PhD Candidate, Western Michigan University
Better than any graduate level statistics course I have taken.......2007-06-14
I am a 4th year PhD student and wish I had discovered this book earlier. It is far better than any of the graduate level statistics course I have taken, and definitely better than any of the textbooks I have seen. In fact, I have thrown out all my other statistics textbooks - this is the only one I need. Aside from explaining the theory in an easy to understand way, Andy Field provides the practical aspect that no other texts or courses do (or, if they do, they fail to link it to the theory). Field shows you how to use SPSS to implement the theory in an easy, step by step way; he even tells you how to report the results in APA format. Don't waste your money on any other statistics textbooks!
Average customer rating:
- Great book for first time parents
- Great book
- Great Book
- Don't leave home without it!
- Great guide - not just for bargainst but for safety info
|
Baby Bargains, 7th Edition: Secrets to Saving 20% to 50% on baby furinture, gear, clothes, toys, maternity wear and much more! (Baby Bargains)
Denise Fields
Manufacturer: Windsor Peak Press
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ASIN: 1889392251 |
Amazon.com
Congratulations, you're expecting a baby! What you may not be expecting is all of the requisite gear you "need" to look after your dear bundle. Fear not. Denise and Alan Fields, authors of Bridal Bargains, are here to tell you what's super and what's silly, and how to find it at the best price. You'll learn all about how (and where) to shop for a crib and dresser (including how to get European styling at reasonable prices), what you need in bedding and what can be skipped (a hint: no baby requires the $200 quilt!), which clothing brands are safest and least expensive, and how to shop for monitors, toys, car seats, strollers, books, videos, and more. The authors have field-tested every major brand (and several of the minor ones), and they provide star ratings and annotations at the end of every chapter. A helpful feature in each chapter called "Wastes of Money" will steer you away from $35 Baby Air Jordans and frilly diaper stackers that match your bedding. If that's not enough, they offer a money-back guarantee: If the book doesn't save you at least $250 in baby expenses, they'll refund the price of the book. Well researched and written in a witty and comfortable tone, Baby Bargains should be required reading for every safety- and money-conscious parent-to-be. --Rebecca A. Staffel
Book Description
One of the thorniest questions new parents ask themselves is, How are we ever going to pay for this? With the average cost of a baby topping $6,000 for the first year alone, expectant moms and dads need all the creative solutions and cost-cutting ideas they can find. Baby Bargains is the answer. The book lists great deals and money-saving strategies for a wide variety of must-have items, from maternity wear, baby clothes, and diapers to furniture, bedding, and toys. Extensive charts allow parents to compare and contrast name-brand cribs, strollers, high chairs, child safety seats, baby monitors, and more. Now in its seventh edition, the book has been completely revised and updated to include new sections on toddler topics like potty training and booster seats;the latest news on hot strollers, including new models from Europe; new reviews on ultra-modern nursery furniture brands; extensive charts that compare and contrast name-brand cribs, strollers, high chairs, baby monitors and more; and a special section on Canada bargains, with expanded reviews on Canadian brands and discount sources.
Customer Reviews:
Great book for first time parents.......2007-10-06
This is a great book for first time parents! I was clueless on what to get for our first baby, and this book was a lifesaver. I even took it with me to register, so that I could refrence it.
Great book.......2007-10-06
Having a baby is stressful enough without the shopping experience, when it is time to buy is the whole experience is overwhelming, everybody has an opinion, the baby store gives you a big list of items which you might not need but they want you to buy, it is even worst if you are having your first baby, this books answer these questions: what to buy? when to buy? how much money should I spend? totally worth it.
Great Book.......2007-10-05
This is a great book and really helped us as first time parents figure out what we did and did not need. It is a must have!
Don't leave home without it!.......2007-10-03
I received this book as a baby gift before my child was born. We took it with us to register as well as when we'd go to the store on our own. It was an excellent resource. Also it really helped because my husband wanted to get used or hand me down items to save on money, but this book really tells you what you need to buy new, so that helped settle that disagreement for us! Our baby is now 4 1/2 months old and I still reference this book from time to time. I had it with us when we were in the store picking out a crib and a couple was having a hard time deciding on a mattress, so I showed them the book and she thought it was a great book as well. Excellent buy!
Great guide - not just for bargainst but for safety info.......2007-09-30
We love this book! The safety information on the car seats was a great summary of the pros and cons of each seat - and when we went to the police station to have ours installed the officer confirmed that we had made a great choice. What's more the convertible he suggested we get next was the same one we'd chosen as it was the top pick in this book. (Britax)
I thought the info on cloth diapers (and environmental impact) could have been a little better (depending on where you are the diaper service can be cheaper than the book suggests) but we actually decided to do them at home because the info on how much easier it is with new cleansers like oxyclean and more efficient washing machines made it sound more convenient than diaper service and way cheaper. This is a minor complaint though they are in general very very good with avoiding getting too deep into controversial topics which deserve much more space.
Great book. Get it - the standard I think of guides for purchasing. I didn't always buy the cheapest item either because the info was good enough that I felt like I could make a good choice about the value of something, not just the price.
Make sure you get the newest edition though as new ones come out frequently.
Book Description
This full-color book is designed to tap the exploding market in serious digital photography with over 250 pages of new and beautiful photos, essential photography how-to information and no-fail formulas for getting great digital pictures with the newly announced Canon EOS Digital Rebel XTi/400D. It goes above and beyond competitive digital SLR books with step-by-step techniques that cover exposure, composition, and professional shooting tips on perspective, impact, and more. Charlotte K. Lowrie, author of two previous Digital Field Guides (see below), is an acclaimed photographer who was managing editor of editorial content for MSN Photos and now writes online instructional content for Canon.
Charlotte K. Lowrie (Woodinville, WA) is a freelance editorial and stock photographer and an award-winning writer. Her work has appeared in Popular Photography & Imaging and PHOTOgraphic magazines, and she is the author of the bestselling Canon EOS Digital Rebel Digital Field Guide as well as Adobe Camera Raw Studio Skills, the Canon EOS 30D Digital Field Guide, and Teach Yourself Visually Digital Photography, Second Edition, all from Wiley. Charlotte also teaches photography classes through BetterPhoto.com.
Customer Reviews:
Not quite what I was looking for.......2007-09-29
I bought this book with the intention of learning more about my Rebel DSLR. I am pretty disappointed with this title.
The first issue I have with this book is the photos are entirely uninspiring. Next, everything you need to know to get started is available in the Rebel manual, which I have read and just paid for again apparently.
If you've never taken a decent photo before in your life, if you've never used an SLR of any type, if you've need a very rudimentary understanding of the histogram, apertures and shutter speeds, or if you've managed to lose your Rebel XTi Manual from Canon, you might want to pick up this title.
Otherwise I don't think there is anything offered here you can't obtain with experimentation and experience.
Great field guide.......2007-09-24
Canon EOS Digital Rebel XTi/400D Digital Field Guide
This is an easy-to-read "how to" for Digital Rebel XTi users. Ms. Lowry is easy to understand and concise throughout this book, and I find that I turn to it quite often when shooting in different settings than I am used to.
If you're unfamiliar with your Canon XTi/400D, this really is the book to have!
A great book for a beginning digital photographer.......2007-09-21
This book is well written, especially for a beginning photographer such as myself. Well stated review of the photographic essentials, lots of good recommendations concerning lenses, styles, settings, and a fairly complete list of all of the "knobs" that are available in the Digital Rebel. The last chapter has a lot of great examples and experiments that are fun to attempt. After reading this book, I keep it in my camera bag for reference, and have been having a lot of fun shooting volleyball and football games for my kids, as well as trying my hand at some more "artistic" styles of photography and having some mild successes after only having the camera for 3 weeks. Spent one evening with a half full glass of wine, and a lamp, shooting low light shots, and trying all of the applicable "knobs". Very informative, and gave me lots of good ideas for utilizing the camera's capabilities.
Very good Easy to understand Book.......2007-09-21
This book is very easy to read and the writer speaks in plan english language. I have only read a couple of chapters but I found all of the instructions easy to follow. There are some photography projects in the later chapters that help you to understand more about how the camera functions and how you can get some great pictures from the Rebel XTI.
Little more than a rehashed manual.......2007-09-02
I found this guide to be far too basic to be useful. Important topics are glossed over and they are covered in a sequence that will help a new user adapt to taking pictures. A more robust treatment of the cameras features or differences from point and shoot models would have been much more helpful. This is a book to buy used or get from the library.
Book Description
Established for 20 years as the definitive virology reference, the two-volume classic Fields Virology is in its thoroughly revised, updated Fifth Edition. More than 100 world-renowned investigators provide encyclopedic coverage of every aspect of contemporary virology, including the pathogenesis of viral diseases and the molecular biology, replication, and clinical significance of all known virus families. This edition has many new international contributing authors and a greater emphasis on clinical relevance. Coverage includes new material on viruses and biodefense, emerging and re-emerging viruses, the human virome, mononegavirales, and henipaviruses. This edition also has a new two-color design and a revised art program unifying replication and virions images. A new bound-in CD-ROM contains a viral image bank.
Customer Reviews:
Fields Virology.......2006-06-05
The book pictured on this site is the Fourth Edition of Fields Virology. However, the "Book Description" in the "Editiorial Reviews" section on this site is for the Third Edition of Fields Virology. I hesitate to purchase the book because I am unsure which edition you will be shipping. Before I place my order, I want assurance that I will be receiving the Fourth Edition.
Best out there for MAMMALIAN virology.......2005-01-27
My take on this two-volume set is that if you are going to put out as much money as this set costs, you should get a lot for it. This two- volume set is simply the best I have found for MAMMALIAN virology, with a close second being 'Fundamental Virology'. I stress the mammalian virology, as it omits a good bit (if not all) of the plant- associated virii. The basics of all virus structure are in there, regarding plant virii, but beyond that, there is information lacking. Despite this, when purchased as a graduate-level or upper-undergraduate level text or reference guide, there simply is no other text of this scale. There is a lot more text than graphics, but this does not (in my opinion) deter from the value of the text. If I could, I'd give a 4.5 star of 5, only for the lack of plant virii information and my personal desire for more graphics. i will say that the CD-Rom has more than enough graphics to make up for the book's seeming lack of graphics. As a 'financially- burdened' Pathology trainee and Virologist by employment, I will say that this is worth the price and effort to read. Note that it is written to the biologist who has some knowledge, albeit foundational knowledge, of biology.
A FINE VIROLOGY YARDSTICK.......2003-02-20
There is hardly any significant fact about viruses that missed-out in this edition of "Fields Virology". Page after page, this sound all-inclusive reference doles out authoritative information on both viruses and viral syndromes. From taxonomy to etiology, metamorphosis to replication; the analyses of this text is grand. The same applies to its attached CD-ROM. Its practical outlook was intended to benefit both microbiologists and pathologists. Bernard Fields and his colleagues made their mark with this book. It is a great effort.
However, most botanist may not be pleased to know that little attention was paid to plant viruses. Again, many potential buyers may be demoralized by the rather high price that this virology-set demands.
Another Bible. Amazing viral world.......1998-02-01
It covers all fields of virology. Perfect and wonderful ! Easy to understand. I really recommend this book to who is involved in biology
Average customer rating:
- If you sell a non-tangible product or service, buy this book
- Short and Easy to Read
- Not your typical book on selling.
- Can't go wrong reading this one!
- Selling the Invisible: The Art of War
|
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Manufacturer: Business Plus
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Binding: Hardcover
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Amazon.com
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
Book Description
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
Download Description
You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.
This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including:
*Why focus groups, value-price positioning, discount pricing, and being the best usually fail
*The vital role of vividness, focus, "anchors," and stereotypes
*The importance of Halo, Cocktail Party, and Lake Wobegon effects
*Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn
*Dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention . . . and much more.
Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples--from Federal Express, Citicorp, and a growing Greek travel agency to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons.
The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance readers call it the best book on business ever written.
Customer Reviews:
If you sell a non-tangible product or service, buy this book.......2007-08-06
It is much easier to sell a book than it is to sell life insurance. Why? Because the customer can hold and touch and see the book. You can't hold, touch or see insurance. (The policy is not the insurance.)
Beckwith understands selling intangibles better than anyone and he tells how in this book. It is in my top ten of business and marketing books for people who sell services. Even if you sell products, you will learn some valuable information. Well worth the money.
Short and Easy to Read.......2007-05-17
This book was suggested reading by our Marketing Department. As an Engineer, I decided to read it to find out more about marketing. The book was easy to read and understand. It summarized the basics of good client service. Most things were obvious, but probably not done nearly enough. For example, the book recommended thanking your clients as often as possible.
Not your typical book on selling........2007-03-07
This is one of the best books I have ever read on the subject of selling a service or services.
My company is a small-time operation. I own a computer service and repair business. Essentially, I am the company. That's why this book is perfect for me.
Beckwith's guide taught me what is most important about what I do and how to focus on that, and then sell it. It also showed me what customers look for, what they don't care about, and the benefits of knowing these things.
If I could go back in time and give myself a copy of this book when I was just starting out, my income would probably be double what it is today. Simply purchasing this book and making a few minor changes has already made a huge difference the bottom line.
Can't go wrong reading this one!.......2006-12-27
This is another one of those classics. The fundamental message is timeless, and while some of the companies mentioned have changed the lessons behind the stories are still relevant. The book is made up of a series of anecdotes that each delivers a punch, consisting of good solid advice. Harry was ahead of his time offering insights on the "new" world of service in 1997 when the book was published, and offering that even service companies have brand equity to care for. There are good essential marketing skills included here that many of us may have forgotten. I reread this book again recently and was reminded of a few things that are worth re-applying to my own marketing efforts and the work I do for clients. You can't help but become a better marketer after reading this.
Selling the Invisible: The Art of War.......2006-09-05
Harry Beckwith's Selling the Invisible reminds me of Sun Tzu's The Art of War in that it is not so much a manual on its subject as it is a primer on how to think about its subject. Knowing nothing of service marketing when I started to read it, I found many of its precepts counterintuitive (selling relationships?) but with the numerous examples aided by my own observation of the things Beckwith talks about, my eyes were opened in a way Sun Tzu's first readers must have been. Beckwith understands the core of service marketing is the service itself and focusing on the consumer's needs, not clever marketing designed to separate the customer from his cash or dazzle him with an empty sales pitch for unwanted products (take notice, Apple). This relationship to the customer and understanding his or her needs defines the successful business and indeed IS the successful business. Beckwith illustrates this with many practical strategies relevant to any service business.
Amazon.com
To listen to its proponents, network (or multilevel) marketing is the greatest thing since sliced bread: top performers earn $1 million a month, reside in alluring places like Aspen and Kauai, and still find quality time to happily raise children and lovingly cement spousal relationships. Contending that those who fail to make it that far are ill prepared for the initial challenges they face, Mark Yarnell and Rene Reid Yarnell--married network marketers who are among the industry's leaders, as well as members of a University of Illinois faculty that teaches the only college-certified course on the subject in the U.S.--have written Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! to convey both advice and inspiration to newcomers. Peppered with personal anecdotes that bring their recommendations to life, the two offer logical strategies for overcoming rookie obstacles and kick starting a career. Individual chapters explore issues such as battling rejection, avoiding depression, handling prospects, supervising recruits, and managing time. Each concludes with a comprehensive summary, but save it for later reference and don't skip the preceding narrative, or you risk missing the book's considerable motivational component. --Howard Rothman
Book Description
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration
Customer Reviews:
Great Book.......2007-09-20
This book is really great for someone entering Network Marketing . . Easy to read . .
Same old stuff, different cover............2007-09-16
There are many books like this out there with the methods are out of date. Most successful network marketers build their fortune on the backs of others. There are some new twists on old approaches, the problem with most network marketing, MLM, multilevel marketing methods is the company's business model drives the behavior in the field and turns people into pushy, aggressive sales people, which causes huge failure in the industry.
[...].
A great way to get going.......2007-08-16
This book is very clearly written, and gives you the right steps, and thoughts on how to get throught the rough part and then get to the GREAT Success! Anyone who is starting to work in MLM should start with this book!
A tremendous help to my continued journey with MLM .......2007-08-10
I really enjoyed it and learned so much useful information while reading this amazing book. I only wish that I bought this book 18 months ago when I started with this wonderful MLM company I belong to. The insights of this industry are fully explained in this book along with stories that people in their organization have lived and learned through. Not only is the information useful and ready to be applied to your business but the inspiring stories are true examples that this industry works for those who work it. I absolutely recommend this book to anyone who is starting out in a MLM company and for anyone who is a veteran in MLM. I have recommended this book to my organization and everyone loves this book, too.
Must Have for the New Network Marketer.......2007-06-20
This book was a great resource for understanding the network marketing business. It helped to build my faith and become more confident in what I was doing. Great, easy to read and relate to information with real-life examples from some of the best in the business. If you're even thinking about getting into the industry I would read this book to see if network marketing is something you can committ to.
Book Description
More than 24 million people run in the United States alone, but 65 percent will have to stop at least once this year because of injury. Still others will choose to run through the pain. But in this groundbreaking book, ultramarathoner Danny Dreyer teaches us the running technique he created to heal and prevent injuries and also to run faster, farther, and with much less effort at any age.
ChiRunning employs the deep power reserves in the core muscles of the trunk, an approach that grows out of such disciplines as yoga, Pilates, and t'ai chi. This excellent step-by-step program offers training principles and is easily learned.
Dramatically reduce your potential for injury Make knee pain and shin splints a thing of the past Greatly reduce post-run recovery time Create a safe and effective training program Make running any distance enjoyable whether you're a beginning runner or a seasoned competitor
Customer Reviews:
Chi Running.......2007-10-05
This book is great, there is a bit of fluffy Zen stuff in there, but there is also a bunch of great tips and exercises. I think it's fun and informative and a worthwhile read. Certainly a bargain at $12 bucks.
Buy the Lore of Running - not this one!.......2007-10-05
This book could have been summed up in an introduction. Essentially don't waste energy when you're running. A little bit of biomechanics and a little bit of physics disguised as Eastern Philosophy. A waste of paper; in the form of a book and from my wallet in the form of money. Buy the book "Lore of Running" - smartest most complete book on running known to date. Very useful... worth your time and money. Still want this book - take mine.
life changing.......2007-09-11
I have been a runner for years, for excercise. This book has taught me how to take it to the next level!! So far I have gone from running for 30 minutes to an hour!!
Chi or POSE.......2007-09-08
I have now read both Danny Dreyer's Chi Running and Nicholas Romanov's POSE Method of Running several times and if you're thinking of picking one or the other I'd say you can learn a lot by reading both
POSE is a little more mechanical, in its approach... chi a little more, well, Zen but the core messages are very similar and there are enough differences in approach to make them both worthwhile
Not only for runners... golfers too.......2007-08-10
Just reading this book about how to make running easier and less stressful on the body... interesting and decided to apply the idea to my golf practice at the driving range yesteray... incredible! Hitting my woods 25 yd further than ever with just a change in focus.. and only one thing to think about... oh yeah, and my run this morning WAS easier and faster too... going to pursue this for sure and may look for a CHI GOLF book!!
Books:
- Emigrant Entrepreneurs: Shanghai Industrialists in Hong Kong
- Entomology and Pest Management (5th Edition)
- Executive Coaching: Practices and Perspectives
- Farmer Boy (Little House)
- Foxfire 2: Ghost Stories, Spring Wild Plant Foods, Spinning and Weaving, Midwifing, Burial Customs, Corn Shuckin's, Wagon Making and More Affairs of Plain Living
- FSA: The American Vision
- Fundamentals of Building Construction: Materials and Methods
- Genetics for the Animal Sciences
- Hallmarks of the Southwest (Schiffer Book for Collectors)
- Handy Farm Devices: And How to Make Them
Books Index
Books Home
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Benjamin Franklin: An American Life
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