Book Description
In just the last few years, the increase in worldwide photovoltaic (PV) shipments has grown from 15 to 25 percent per year. Grid-connected applications have surpassed stand-alone applications, system components have realized significant improvements, and major efforts are underway to build a quality control infrastructure for PV systems. Such rapid growth and evolution continues to put engineers skilled in PV systems at a premium. Thoroughly updated, Photovoltaic Systems Engineering, Second Edition offers a practical engineering basis for PV system design. It provides quick exposure to all system building blocks, then examines both the whys and hows of the electrical, mechanical, economic, and aesthetic aspects of PV system design-why certain designs are done in certain ways and how the design process is implemented. Students mastering the contents of this book will have the engineering judgement needed to make intelligent decisions based on a clear understanding of the parameters involved in PV systems. Highlights of the Second Edition: Y Complete updates to each chapter that incorporate currently available system components and recent changes in codes and standards Y Increased emphasis on design trade-offs and the design of grid-connected systems Y New discussions on site evaluation, and battery connections Y A new section on array mounting system design Y A new section on utility interactive residential PV systems Y A new section on curve fitting using Excel Y A new appendix that presents a recommended format for submitting PV design packages for permitting or design review purposes Y Examples and exercises replaced or modified to incorporate contemporary components, such as the Linear Current Booster
Customer Reviews:
Ok but I passed.......2007-05-16
This book only gives one a cursory look at designing systems but does not get into any practical depth. Most dissapointing was the complete lack of discussion as to the limitations of inverters in regard to their specific input voltage parameters and the matching of modules to inverters. It's a good overview for one who is serious about learning what PV systems are all about but is not detailed enough for practical design and implementation of a functional PV system.
Unique book.......2005-09-01
As with the first edition, this update by Messenger and Ventre is very well suited for a one-semester upper division course in EE or Engineering Technology, or for self study if one knows basic electric (mainly DC) circuit theory. As the title suggests, it's an applications-oriented book, with semiconductor physics (appropriately) relegated to the last two chapters. There are very few derivatives or integrals in the text, and basic algebra is sufficient for the end-of-chapter exercises. Reading 20 pages per day and answering a dozen or so questions from the exercises will get the self-study student through the text in less than a month. PSE is also one of the few books recommended by the NABCEP for the Solar PV Installer Certification Exam. There are a number of excellent PV physics books available today, but this is the only complete and up-to-date systems engineering text I know of.
Photovaltaic by Dr. Messanger from FAU.......2000-08-15
This book has a lot of good information on setting up a photovaltaic systems, I was forced to use it in his Photovaltaic course at FAU in FL. The book has lots of examples on different systems. The problems in the book are a bit to difficult and the answer could not be found in his book.
Book Description
This popular Build-It-Yourself (BIY) PC book covers everything you want to know about building your own system: Planning and picking out the right components, step-by-step instructions for assembling your perfect PC, and an insightful discussion of why you'd want to do it in the first place. Most big brand computers from HP, Dell and others use lower-quality components so they can meet their aggressive pricing targets. But component manufacturers also make high-quality parts that you can either purchase directly, or obtain through distributors and resellers. Consumers and corporations alike are opting to build rather than buy PCs to ensure high quality and compatibility.
The new edition of Building the Perfect PC shows you how to construct a variety of top-flight systems with the latest technology, including AMD Socket AM-2 and Intel Core 2 processors, that are Vista- and Linux-ready. The book includes several new options, including:
- A Budget PC you can build for approximately $350 that offers performance and reliability similar to that of mainstream systems
- A full-blown media-center system that runs Linux and MythTV or Windows MCE with multiple tuners and HDTV support
- A fire-breathing high-performance gaming system
- A fast, low-power, low-heat, low-noise, Small Form Factor system (the size of a shoe box)
- A low-cost SOHO (small office, home office) server system with a 2 terabyte (2,000 GB) disk subsystem that's suitable for a residential environment rather than a server closet
Regardless of your technical experience,
Building the Perfect PC will guide you through the entire process of building or upgrading your own computer. You'll use the latest top-quality components, including Intel's Core 2 Duo and AMD's Athlon X2 CPUs. And you'll know exactly what's under the hood and how to fix or upgrade your PC, should that become necessary. Not only is the process fun, but the result is often less expensive and always better quality and far more satisfying than anything you could buy off the shelf.
Customer Reviews:
Good but............2007-07-31
It's soooo outdated and nothing about sound cards and/or video cards for gamers. Yes it was only published (available to the public) in 2004 which wa sonly 3 years ago however, in computers especially build your own, that was ions ago. The book gives you the basics as well as some advanced material in order for you to do it yourself. It's a good book however if your into gaming machines its not listed in it. This is a good start book to give you some basics of he inside of the computer and some terminology.
VERY VERY HIGHLY RECOMMENDED!!.......2007-07-12
Do you want to build a PC for personal or business use? If you do, then this book is for you. Authors Barbara Fritchman Thompson and Robert Bruce Thompson, have done an outstanding job of writing a book that is your guide to the world of building PCs.
Thompson and Thompson, begin by focusing on things you need to know, things you need to have, and things you need to do before you start to buy components and build your new PC. Then, the authors tell you everything you need to know about how to choose and buy the components you need to build your new PC. Next, they show you how to build a general-purpose PC that is a jack of all trades and a master of... well, quite a few, actually. The authors also focus on building a reliable, high performance SOHO server, appropriate for anything from an inexpensive server for a home office to a serious server for a small-business network. They continue by showing you how to build a gaming PC on a reasonable budget. Then, the authors show you how to build a PC that provides TiVo-like DVR functions, without the monthly subscription or the DRM features common to commercial PVR units. Next, they show you how to build a full-featured PC that is small enough and quiet enough to fit in almost anywhere. Finally, the authors show you how to build a fast, reliable PC on a minimum budget.
The goal of this most excellent book is to show you how to select the best components and assemble them into a working PC that matches your own requirements and budget. Perhaps more importantly, this book provides the advice and ideas that you need to make the net PC you build the perfect PC for your needs.
Well worth the price for the advice.......2007-07-07
I just noticed that the current edition is a revision of the one I bought from Amazon! Having said that, I'd be surprised if the quality and wisdom changed materially, and here is what I mean.
Using Thompson's book, I've built with both of my children the Home Theater PC and the Gaming PC. Both work like a champ. I'd add that much like the way the Thompson's structure each chapter, determine what you need, making a list, constructing the CPU, and what the outcome was: was our experience as well. Sometimes, the available parts just aren't. Sometimes there are driver issues and conflicts that you don't expect and it's not as though the Thompson's can know everything before the book was printed.
Some one whined a bit about the website in another review. I'd counter that with the affirmation of those who are in forum answer questions that are placed on the bottom shelf for novice builders like my family, as well as answer some truly arcane questions for advanced builders and hardware developers! That the website has "dated material" regarding hardware might be a no-brainer, but asking questions in the forum will quickly provide anyone with updates regarding anything related to hardware, drivers, and known conflicts between components.
In the build of the HT PC, we started out with an ASUS board that was (I think) recommended. But, the Plextor DVD wasn't recognized in the install. My daughter and I searched far and wide for a solution. One of the many responses to our post in the forum came in an answer from Robert Thompson, who provided the options for us regarding solutions.
The book possesses the same kind wisdom and availability to any builder from Thompson. He passes along some advice about what you can get away with in a build regarding tools-I won't disclose that secret- and just some "watch-out's" that will keep your build from becoming accidentally expensive, e.g., trying to insert the processor with the wrong orientation or incorrect application of the heat transfer paste to the processor. I'm likely to buy this new edition for the next build.
Great build instructions, lacks the final touch.......2007-07-01
This is a great book. It got me excited as hell about building my own system. Since this was the first time I built a PC, I decided to pretty much follow very closely the bill of material listed as one of the options, but there were still some subtle differences that I had to sweat over. Many of the pictures of the motherboard, for example, were actually from a different engineering revision of the board that I bought, so the exact locations of connectors will be different from any board manufactured after mid 2007.
A note to one of the authors referred me to join a discussion website, which was a little disappointing since I believe the answer should have been known.
This book is very up to date, very insightful, it has tips and tricks that only can be learned after many years of experience, and is very well written.
I would recommend that a first time builder also buy Rosenthal's "Build Your Own PC". This book is a little more ancient, but it has interesting history about PC components, and it shows another point of view on the same subject. It also includes more info on the CMOS setup and installing the OS, which is just as important as the physical build if you want your computer for more than just a decoration.
Easy to Follow with Weak Web Support.......2007-06-29
The book is well written with excellent pictures and guidance. The short coming is the web link. The book refers to the web link for updated information on component selection. Unfortunately the vast majority of the information is dated.
Average customer rating:
- response from the author
- Good but he does NOT understand fiber optics at all!
- Not what I expected !!!!!!!!!!1
- This book requires editorial review.
- Valuable Resource
|
Electrical Design Guide for Commercial Buildings
William H. Clark
Manufacturer: McGraw-Hill/TAB Electronics
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McGraw-Hill Handbook of Electrical Construction Calculations, Revised Edition
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Handbook of Electrical Design Details (Handbook)
ASIN: 0070119910 |
Book Description
With this authoritative, easy-to-follow guide, you can design and specify electrical systems for virtually any commercial building easily, efficiently, and accurately. You'll be able to submit lower bids, foster greater client satisfaction, and encounter fewer problems during construction. Electrical Design Guide for Commercial Buildings shows you step by step how to organize, layout and circuit, and complete the design of electrical power and telephone/communications systems for commercial and industrial buildings. This handy guide gives you all the information and tables you need within a comprehensive step-by-step map of the entire design process. You also get a rich assortment of schematics, sample details, typical floor plans, and model documents, the 10 most-used NEC tables, pro-level tips on energy conservation and cost cutting, and help withÑand even source code forÑfrequently used computer applications. Whether pro or novice, you'll find the key to better, faster, and cheaper electrical design for commercial buildings inside this book.
Customer Reviews:
response from the author.......2006-03-30
The previous reviewer comments on my saying fiber optic cable is difficult to splice. He takes my words out of context. I said what I did to emphasize that only skilled, experienced individuals should work with fiber optics. No one can deny that splicing copper cables is not as challenging as splicing optical networks, or that people without proper training and certification should not do so.
He also comments on my disparaging remarks about HVAC designers. I am licensed to seal mechanical and hvac projects as well as electrical. I have another book published with McGraw-Hill "Retrofitting for Energy Conservation" which is mostly mechanical. In proper context, I said that HVAC designers are lazy when specifying electrical components for HVAC systems. For example, they routinely spec variable frequency drives for all motors, globally. Assuming that VFD's are the most efficient options. Another important factor is the facility - a small, rural, or remote facility might be better served with a two speed motor, which is almost as efficient as a VFD. My comments on this were intended to motivate electrical designers to get more involved in the specification of mechanical systems, so that the most efficient system can be provided to the client.
I will clarify these points in the next edition, and I appreciate their being brought to my attention.
Good but he does NOT understand fiber optics at all!.......2005-02-11
My main grips is what he says about fiber optic cables (P. 73)
"They are sensitive to magnetic fields from motors, air handling units, and other large electrical appliances."
Completely untrue. One of the BENEFITS of fiber is immunity to EMI/RFI interference.
"Fiber opric cable is extremely difficuit (i.e. costly) to splice".
This may have been true oh, say back in 1968, but modern splicing and repair techniques make this much simpler and cost effective then ever before.
Oh, also on page 330: "Most HVAC designers are lazy". Now, how can he make a blanket statement like this? That is like saying most garbage men are Mexican!
Bottom line, its a good book for someone new to the field either as a designer, drafter, engineer, or electrician. It explains the basics of power systems for commercial buildings, and what major choices influence the design process. I would give the book an A- grade if only for the points mentioned above.
Not what I expected !!!!!!!!!!1.......2004-06-22
This book might have a lot of useful information, but it definitely wasn't what I expected. The book is literally too small. What I expected was a very large book with many photos of electrical equipment in commercial buildings, enough photos to thoroughly educate someone in the design of commercial building electrical systems. It seems that everyone compromises when writing a technical book like this,,,,,,,,and that is what makes people like me return such books.
This book requires editorial review........2004-06-11
This book needs to go back through editorial review. Many figures are mis-labeled and out of sequence. Most of the details and drawings are so small that you cannot read them even with a magnifying glass. The general content is practical and useable. I'd give the content a "B+", but the presentation and delivery a "D-".
Valuable Resource.......2002-09-01
It seems difficult to find a good general guide for electrical engineering pertaining to commercial buildings. This book manages to cover the essentials, adds in some experience related data and some of the theory behind the concepts. It does not provide the type of information contained within books such as the American Electrician's Handbook (also recommended), but is valuable nonetheless.
Average customer rating:
- Make This Your 1st Book on Wind Power
- Buy this book before investing in wind power!
- Great book
- Wind Power, Revised Edition: Renewable Energy for Home, Farm, and Business
- The Book to Have on Wind Power Systems
|
Wind Power, Revised Edition: Renewable Energy for Home, Farm, and Business
Paul Gipe
Manufacturer: Chelsea Green Publishing Company
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Wind Energy Basics: A Guide to Small and Micro Wind Systems
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Photovoltaics Design And Installation Manual: Renewable Energy Education for a Sustainable Future
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Windpower Workshop
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The Homeowner's Guide to Renewable Energy: Achieving Energy Independence Through Solar, Wind, Biomass And Hydropower (Mother Earth News Wiser Living)
-
The Renewable Energy Handbook: A Guide to Rural Energy Independence, Off-grid And Sustainable Living
ASIN: 1931498148 |
Book Description
Wind energy today is a booming worldwide industry. The technology has truly come of age, with better, more reliable machinery and a greater understanding of how and where wind power makes sense--from the independent homestead to a grid-connected utility-wide perspective. Heightened concerns about our environment mean that this resurgence of interest in wind--a natural and widespread power source--is here to stay. Wind Power is the completely revised and expanded edition of Paul Gipe's definitive 1993 book, Wind Power for Home and Business. In addition to expanded sections on gauging wind resources and siting wind turbines, this edition includes new examples and case studies of successful wind systems, international sources for new and used equipment, and hundreds of color photographs and illustrations.
Customer Reviews:
Make This Your 1st Book on Wind Power.......2007-01-26
Paul Gipe truly knows his industry. Whether you're thinking about installing a small wind turbine or want to invest in a megawatt model, you should make this your first purchase. You'll feel like you've completed a college course on wind power after reading this book.
Buy this book before investing in wind power!.......2006-02-17
Unless you already work in the wind industry (and even if you do) this book is invaluable. It contains very detailed information of nearly all aspects of wind power. I've only had this book several weeks and have not yet purchased a wind mill. I especially like the sections on towers, safety and the comparison charts for many models of turbines.
Great book.......2005-10-07
Its bulk information & know-how represented in the most fluent manner possible. Its like getting a course of wind energy.
Fully recommend for wind passionates.
Wind Power, Revised Edition: Renewable Energy for Home, Farm, and Business.......2005-09-16
This is a very practical book for the wind energy enthusiast, thinking of setting up their own wind generator. It has got plenty of advice on the wind generators to buy and the models to avoid. The book has loads of web references, photographs and safety information. All the information in the book is presented in a clear and concise fashion. You don't need an engineering degree to understand this book. Overall I found this book to be a really good reference and well worth the money. I would recommend it to readers interested in renewable energy.
The Book to Have on Wind Power Systems.......2005-08-24
This reviewer was very pleased with the quality and thoroughness of this title. The level of detail presented herein was very helpful in giving the reader a complete picture of whats really involved in putting up, operating and using a wind-based Renewable Energy (RE) system. Very helpful are the many graphs and charts which provide organization and understanding of the numerous technical aspects of the subject.
Some of the often overlooked but very important subjects covered in Wind Power are the: tower installation and tower types, location selection, mounting on RVs, wind turbine design, do-it-yourself wind turbines and how to select a prebuilt wind turbine. All of these subjects and many more are covered in great detail, usually with one or more color photographs to support and demonstrate the author's points.
Wind Power is full of common sense safety tips for the homeowner and also points out some hazards that might not be so readily apparent to the untrained eye. Also included is loads of good advice from start to finish with regard to locating, selecting, purchasing, installing, operating and servicing your wind turbine.
At nearly five hundred pages, Wind Power leaves no stones unturned in its quest to document all aspects of the booming industry of wind-based RE systems. As oil prices continue to soar and citizens continue to search for ways to increase their quality of life (and health of their pocketbook), wind-based RE systems will continue to grow in popularity. Wind Power provides the reader with the opportunity to get ahead of the curve and learn important information not readily available now.
Average customer rating:
- Great book!
- An excellent, comprehensive text
- Great reference book....
|
Wind and Solar Power Systems: Design, Analysis, and Operation, Second Edition
Mukund R. Patel
Manufacturer: CRC
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ASIN: 0849315700 |
Book Description
The search for clean, renewable energy sources has yielded enormous growth and new developments in these technologies in a few short years, driving down costs and encouraging utilities in many nations, both developed and developing, to add and expand wind and solar power capacity. The first, best-selling edition of Wind and Solar Power Systems provided the most complete and modern treatment of renewable energy. This second edition continues the tradition by offering updated and expanded coverage of this growing field. The book begins with individual sections devoted to wind power and solar photovoltaic technologies, their engineering fundamentals, conversion characteristics, operational considerations to maximize output, and emerging trends. The discussion of wind power includes the theory of induction machine performance and operation as well as generator speed control, while the solar PV section includes array design, environmental variables, and sun-tracking methods. This edition includes two chapters devoted to new and specialized technologies. The third section explores large-scale energy storage technologies, overall electrical system performance, and total plant economy while the final section explores ancillary power systems derived from the sun. Focusing on the complete system rather than on a single component, Wind and Solar Power Systems: Design, Analysis, and Operation, Second Edition offers the most comprehensive reference to all aspects of modern renewable energy systems.
Customer Reviews:
Great book!.......2001-02-01
This book is a lucid, up-to-date and comprehensive reference for theory and practical matters surrounding our two most viable alternate energy sources. Be careful though because the first edition has a few typographical errors, one or two in its derivations.
An excellent, comprehensive text.......2000-10-26
Very readable, and accessible, even to a non-engineer.
Great reference book...........2000-09-14
This is a good reference book on renewable energy sources. It is well organized and easy to follow, even for non-electrical engineers. As an environmental engineer, I have found it an excellent reference.
Book Description
"An impressive reference work."
- Library Journal (on the 1997 edition)
A richly detailed and easy-to-use reference to 500 years of architectural details and styles.
Owners and potential buyers of period houses, restorers, architects, interior designers and historical preservationists will find this reference invaluable.
The Elements of Style is the most comprehensive visual survey, period-by-period, feature-by-feature, of the styles that have had the greatest impact on interiors of American and British domestic architecture. Compiled by a team of experts, this is the first book on architectural styles that is comprehensive, incredibly thorough, and accessible in its presentation of individual details.
This magnificent volume covers more than 500 years of architectural styles from Tudor to Post-Modern and includes American and British vernacular styles. First published in 1991 (with 150,000 copies sold), this new edition is expanded to include the most contemporary styles.
Detailed illustrations include 3,000 analytical drawings and historic engravings, 400 photographs in color and 1,000 in black and white.
The heart of
The Elements of Style is a chronological survey of the primary styles and periods of architectural design. Each chapter begins with an illustrated essay, then covers in detail features such as:
- Doors
- Windows
- Walls, floors and ceilings
- Staircases
- Ironwork and hardware
- Woodwork and built-in furniture
- Kitchen stoves and fireplaces
- Essential period architectural details, and more.
The book also includes:
- A useful system of quick reference, employing color-coded tabs showing how particular features evolved over time, and
- A fully updated resource list with contact information for locating suppliers of those design elements illustrated throughout the book.
The Elements of Style is the essential reference for preservationists, architects, interior designers, owners of period homes, and historians.
Customer Reviews:
Excellent resource.......2007-06-30
This book is an invaluable resource for restoration work and new construction, where clients want something that 'authentic' to a particular era.
Beautiful.......2007-03-22
This book contains many beautiful pictures, which are key to defining period style furniture adn architecture. The chapters are clearly defined and arranged in a logical, easy to use manner. It is a must for anyone seeking a career in Historical Preservation.
never recieved it.......2007-01-05
i am taking this oppurtunity to let you know that i never recieved this book. i have emailed amazon several times but have heard nothing back, maybe you can help me
thank you
john robinson
Excellent Reference Book Detailing Period Styles.......2006-11-17
Great historical reference book detailing period styles of everything from windows to fireplace mantels. Lots of photos - many of them in color. Also includes useful drawings. I found this book to be EXTREMELY helpful, and I reference it often; worth every penny!
Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Download Description
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Customer Reviews:
Disappointing.......2007-09-14
I was disappointed by the lack of rigorous thinking in this book.
Sure, different companies have different personalities and personality is part of the brand. We could even create our own set of Jungian archetypical brand personalities, and go about attaching them to different brands.
But now for a test. Is Coca Cola a Creator -- helping inspire its users to do great bubbly things? Is it a Caregiver -- showing care for others? Maybe it's a Ruler -- a tough competitor and long the top dog in Cola Wars? How about a Jester -- always at the center of a good time? Or just it's just the drink for Regular Guys and Gals? Look at the ads -- maybe its a Lover or at least a drink for Lovers sharing a soda with two straws? Or, how about an almost Heroic presence, again from ads? Sometimes, it has a sort of Outlaw feel (with folks like Mean Joe Greene playing Robin Hood handing a Coke to a kid). In the old days Coca Cola ads praised it both for giving energy and a calming effect -- though there's no archetype for either of those. So, maybe it is more a Magician -- think of some of those magical ads past and animated present and its ability to give both energy and calm the soul. Given Coca Cola's global ubiquity and appeal, it might well be the drink of Explorers. It might even be (given the caffeine) the energy drink for yuppie Sages? Well, it turns out (according to the authors), that Coke is clearly so successful because it's an "Innocent." The toughest competitor in the Cola Wars, a mixture of caffeine, water, and sugar, almost wizened from a century of success -- yeah, it's clearly an Innocent and that explains everything.
My point is that the book lacks any sense of rigor, proof, or science-like basis in fact. The authors do a clever job of retrofitting achetypes to brands, and several of the cases are interesting, but the whole thing appears to work better in hindsight than proven principles for brand success. One could equally well, in this reviewers opinion, talk about aligning your brand with top-rated TV shows, Tarot cards, signs of the Zodiac, or (with at least a tiny bit of science) Myers-Briggs personality types --- "proving" the case with stories about how GE, Toyota, Google, etc. etc. all fit some stellar or personality pattern.
The kernel of truth in the book is that people like their brands, products, and companies to have a predicatable, attractive, and aspirational subtext. Creating an enduring and attractive personality makes sense, at least as long as the personality remains relevant.
Speaking of personalities, what's the Jungian archetype for the Maytag repair man? Is he a Regular Guy, sidekick to a Hero, or a Jester? Is the Ultimate Driving Machine (BMW) a Hero or an Explorer . . . with maybe the 3 Series for Regular Guys and Gals with higher aspirations than Honda and Toyota owners? No doubt the authors could tell us, though I doubt their hindsight would be of much value in predicting past or future business success.
What might be of value to some readers, especially those who think Jung had the last meaningful words on human decision making, is that some structure (almost any structure, even the Yellow Pages or TV guide) can be useful in brainstorming product and brand alternatives.
Wow, a new archetype!.......2007-08-06
Amazing... discover some (partial) new knowledge of psychology for the sole purpose of manipulating and profiting from others!
While this is standard for advertising types, it would only be fair of Pearson to discuss the other core archtypes at work here: the Crook, the Scam Artist, the Amoral Profiteer. These are real archetypes, that most readers of this book are living. Make money Peason, ok, but face your shadow and dont be part of the human problem; be part of the solution.
Dry but valuable.......2007-07-28
Alright, I'll be the first to admit it; this book is not an easy read. In fact, I'd call it a slog (and I'm a readaholic who can't put down the back of a cereal box!). But, the concepts presented are worth the work. The authors explain what's so darn compelling about Apple's logo, what type of client you want to speak to, and what they need you to say to make a connection with them. Plus much, much more.
So if you're trying to get a handle on branding and figure out what will work for you, grab this book. Thankfully, although it is dry as bone, it's fairly skim-friendly. So do what I did and skip the parts that don't apply or get too boring, and just look at the handy call-out boxes of bulleted info. You'll get the meat of the book without having to work so hard.
A Brand Is Never Just A Logo.......2007-03-08
If you're in the business of building brands. positioning products and adding value to organizations, this is a must-read. Simply organized, easy to follow and full of insight and thought, this book belongs on the office desk of every one who's involved in the science and art of marketing and brand development.
Insightful.......2006-11-11
This book draws some rock-solid suggestions about how companies can build successful brands by tapping into the fables and stories that are hardwired into our DNA. Uses insightful examples and makes what could have been a pretty dry read into a book that I actually read cover to cover on a cross-country flight. That's an achievement as generally five minutes spent reading on an airplane puts me into a deep sleep.
Book Description
This woodworking guide compares the 15 scroll saw models available in today's market and offers 25 exercises-with patterns and step-by-step cutting instructions-that will turn a novice into a pro. Beginning with the basics such as cutting straight, curved, and jagged lines, the book details progressively more advanced techniques including stack cutting; cutting metal, plastic, and paper; relief cutting; inlay; segmentation; and puzzle making. Project patterns include die-cut stationery, a fish silhouette, a butterfly with interior cuts, a hummingbird ornament, and a collapsible wooden basket. The content has been updated to include information on new scroll saw manufacturers.
Customer Reviews:
where is it?.......2007-06-09
i am still waiting for the book to arrive. where is it?
scroll saw skill building.......2007-03-26
This is a good introductory book for scroll sawing. Each chapter is a
skill building exercise.
Great Beginner Book.......2007-01-27
I really love this little book. Excellent for beginner Scroll Saw users.
Very easy to understand with lots of helpful illustrations and photographs.
I would definately recommend this book for anyone who wants to get into Scroll Saw crafts.
A beginers best option........2007-01-10
If one does not have a friend or relative who is expert at Scrollsawing then this book "Scroll saw workshop" should become that friend.
Easy to read and follow, it will guide you theough the steps needed to make you proficient at using this tool.From choosing the scrollsaw and the blades use to completing challenging projects, it is all laid out in those 25 chapters so that one can learn at their own pace. A well worth addition to any woodworkers library.
Scroll Saw Workbook.......2006-01-30
This is an EXCELLECT book!!! It tells you all different ways to use the scroll saw, like Fret Work, Intarsia, Compound, Stackables and many others. It gives step by step instructions, Very easy to follow and do. If you're not sure what kind of scroll sawing you want to do this book will help you choose that one. Or maybe you're like me and you'll end up liking them all. A definte or any one who enjoys the SCOLL SAW!!!!
Average customer rating:
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Construction Dewatering: New Methods and Applications (Wiley Series of Practical Construction Guides)
J. Patrick Powers
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Earth Retention Systems Handbook
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ASIN: 0471601853 |
Book Description
The control of groundwater is one of the most common and complicated problems encountered on a construction site. The Second Edition explains the physical laws governing groundwater and soils, and provides practical solutions to construction dewatering problems. New chapters on groundwater computer modeling, dealing with industrial wastes and contaminated water, and operating long-term dewatering systems provide the latest information on these important topics.
Customer Reviews:
Hang on it!.......2000-09-27
Ihave been using this book for about five years without a single complain. The book has not only enough theory to deal with probably the 80 or perhaps 90 percent of the typical day-to-day dewaterning problems that we found in our industry, but it also teach you the ways to cope them.
Its a down to earth, user friedly, easy to read book/manual that every Geotech guy should have. The section "PRACTICE", with chapters like "Choosing a Dewatering Method","Well Point Systems" and "Sumps, Drains, and Open Pumping" has helped me to make that right recommendations on several of my projects.
Book Description
Delivered with gusto and inspiration from two practicing planners, "Building a High-End Financial Services Practice is for aspiring and current financial planners who want to capture high-income clients and build relationships that are profitable in both up and down markets. The book gives advice about dealing with market volatility, new technology hurdles, more--and more-complex--financial products, and competition that seem to be coming out of the woodwork. It also contains invaluable advice on building lucrative alliances with other professionals. In addition, the authors include exclusive surveys of top financial planners and industry studies that identify trends, opportunities, and successful strategies. For those looking to manage a financial business for maximum efficiency, "Building a High-End Financial Services Practice lays out the map that will ensure success down the road.
Customer Reviews:
Practical advice.......2004-09-01
I found the book terrific. It is packed with good ideas, and outlines for the different areas for growing/and improving a practice. We will use the book as an outline for making long-range plans.
Nothing new here............2004-07-13
As someone who is currently on the path to becoming qualified to manage money for the super-wealthy (I currently have or am attaining CFA, CPA, CFP, JD), I do agree with the book's mantra that E = MC2 , or education = more compensation. My career goals are mainly focused on creating my own boutique firm specializing in wealth management. With that in mind, I read this book hoping to get some real insight into what the wealthy want from a financial planner / problem solver, but in the end came away highly disappointed.
The book seemed to repeat itself at times, which wouldn't be bad if the information was profound. Instead the book is very vague and simplistic. For example, any planner who has even minimal experience knows that you should go after fewer, wealthy clients in order to maximize profitability, but the authors seem to think the reader wouldn't know this before hand.
Further, the time devoted explaining how personalized letters and attention will make clients happier is a no-brainer. Examples of types of products the wealthy prefer, such as hedge-funds and other nontraditional investments vs. the front end load mutual funds and annuities that most brokers/planners sell would be much more appropriate in this book.
There are also no hard numbers such as what the average fee structure is on certain sized accounts.
One part of the book that made me down right angry with the authors was the example of the "personalized letter" they sent to their clients and published in the local newspaper after 9/11, which they purchased from a marketing firm! Savvy clients see through these sorts of cheese ball attempts to get more money. Truly successful (not just monetarily) planners rely on competence, knowledge, sincerity, and results, not corny sales and marketing tactics like these authors recommend.
If you are thinking about getting into the financial planning business for the first time, then this book might be helpful, especially the chapters on maximizing the broker-dealer relationship. However, if you are truly interested in learning how to "build a high-end financial planning firm," look elsewhere.
VERY practical approach.......2004-06-11
Cliff and Jill have written a very practical approach to building a high net worth customer business. They understand that in order to be truly successful in this business, one must be a personal solution-provider, not a financial product purveyor; and customers' needs are constantly changing. Staying in touch and in sync with customer needs is the key to a succesful apporach. As I read this book, I tried to think of myself as a current wirehouse or independent contractor rep who was in the process of deciding whether it made sense to join a firm like Oberlin Financial. If one has any inclination to take more control over his or her daily business activities, and take more control over the path to financial rewards -- this book serves as a "how to" guide for that process.
Nice job, C & J. Best of luck in all your endeavors.
Insightful!.......2004-06-04
Financial advisors are hard-pressed. They used to be the investor's primary source of market information and investing counsel. Now investors can get information and advice for free on the Internet or from a variety of financial publications. Moreover, some of the best free advice that investors get warns them against dealing with financial advisors, who may or may not be acting in their best interest. It's hard to compete when other people are giving away what you have to charge for, but authors Cliff Oberlin and Jill Powers say it's possible. How? Focus your practice. Don't resist change - embrace it. And, we recommend, read this book for a detailed and easy-to-follow roadmap to financial advisory success.
Clear Business Practice, not only for financial advisors.......2004-05-05
When I read this book, I personally was not so interested in the subject, but the important message here is not only for those working in the financial/investment world, is for everybody willing to develop good business practice, clear guiadance for clients, trust and sucess as a restul of making and keeping satisfied clients for long-term relations. These principles are applicable to any business, is business common sense. An excellent book for this reason.
Books:
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- Sculpting a Galaxy: Inside the Star Wars Model Shop
- Seeds of Deception: Exposing Industry and Government Lies About the Safety of the Genetically Engineered Foods You're Eating
- Soil Science and Management
- Soil Science & Management
- Solar Water Heating: A Comprehensive Guide to Solar Water And Space Heating Systems (Mother Earth News Wiser Living Series)
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