Search Engine Optimization: An Hour a Day
Average customer rating: 4 out of 5 stars
  • So Much of Basics...
  • For beginners with spare time
  • Best Book Ever- really!
  • Crystal clear
  • We earned 6159% ROI on a search directory investment - book helps to decipher which ones are worth it!
Search Engine Optimization: An Hour a Day
Jennifer Grappone , and Gradiva Couzin
Manufacturer: Sybex
ProductGroup: Book
Binding: Paperback

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ASIN: 0471787531

Book Description

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

Customer Reviews:

2 out of 5 stars So Much of Basics..........2007-09-17

I must appreciate the effort taken by the Cousins but its sounds too basics.
It could have had a faster pace and covered more SEO parameters.

2 out of 5 stars For beginners with spare time.......2007-08-15

The writers have spent hours and months writting this book and it is hard not to admire their determination, but the result is unbalanced. The book does bring some hard facts and useful behaviours but enough to make a brochure not a full book. The first half of the book talks generalities and concepts about the web, about marketing and search engine behaviour but every time it is becoming really interesting the writers say "we'll see that point in chapter XX". It is a good trick to keep readers of thrillers on the edge, but I found it annoying and time wasting. Eventually the book gets into stats and practical actions but it feels too little too late. Most of the "do to" lists at the end of each chapter are more summaries than action points. If you are starting from scratch and have time, this book will teach you usefull things and fill your time.

5 out of 5 stars Best Book Ever- really!.......2007-08-14

I've dabbled in SEO over the years mainly as an account rep (punching bag) for ad agencies. Caught in the middle of the client and the creative/techs that play each other off one another. This book really opened my eyes about how to build a SEO team with the PR, Marketing and IT dudes. And, I finally get it. You HAVE to document your SEO work for the accounting folks. There is SO MUCH junk out there and vendors promising you better SEO for $$$. In one way, I can't believe these wonderful ladies are actually sharing this "school of hard knocks" info. And, the injection of bits of humor make it such a wonderful read. They prove their thesis that SEO is really an on-going process. And, they provide the step-by-step (truely an hour a day) with downloadable FORMS to document and faciliate the journey. I've checked out a lot of SEO related stuff over the years either in books or on the web, and, nothing compares to this 300 page book. For me, and, I'm really not a techi dude (I'm in sales "a people person") --- I just want a smok'n site to get more leads --- but, this book was actually fun to read. And, understand! There wasn't a page I read that I said "huh?" Don't get me wrong, Jennifer & Gradiva know there stuff. I'm sure they could talk over my head in a heart beat. But- you know- that's the REAL sign of a professional (like a doctor with "good bedside manners" that can explain and organize things so that they can be understood. I'm looking forward to future books. - not that this book was incomplete. I read a ton of books, and, these authors have a talent. Thank you for sharing your it with us ladies!

4 out of 5 stars Crystal clear.......2007-07-25

The perfect book for starters -and a good one to look for info-
Easy to read and to understand.

5 out of 5 stars We earned 6159% ROI on a search directory investment - book helps to decipher which ones are worth it!.......2007-07-15

This book helped us earn a 6159% ROI on a search directory investment. We paid $120 and sold $7391 in services. And I'm sure it won't stop there. Enough said?

The book is well organized and gives great info to help you decipher which activies are best for you. I also loved the left brain/right brain sections. I'm left brain but like to hear both perspectives.

Be warned... some sections take less than an hour, some sections take a week depending on how many resources you have and where you started.

I haven't finished the book so I can't report on page ranking results yet. I'm half way through and taking my time through the Pay-Per-Click (PPC) section - a whole book could be written on this alone. But based on the search directory we found as a result of the books work, I felt that I could provide credible feedback.

However, this book gives me a new respect for Search Engine Optimization work. Anybody can do this (in fact YOU should do this as opposed to totally outsourcing); it just takes a little elbow grease.
Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization (Networking Technology)
Average customer rating: 4.5 out of 5 stars
  • A good process book with enough technology
  • Practical Advice for Converting to IP Telephony
  • This will separate the successful from the failures!
  • A very good book for design engineers.
  • sweet spot between technical details and broad overview
Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization (Networking Technology)
Ramesh Kaza , and Salman Asadullah
Manufacturer: Cisco Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1587051575

Book Description

A guide to successful deployment of the Cisco IP Telephony solution

Cisco® IP Telephony (IPT) solutions are being deployed at an accelerated rate, and network architects and engineers need to understand the various phases involved in successful deployment: planning, design, implementation, operation, and optimization (PDIOO). On the road to that understanding, those involved need to collect information for each phase of deployment, and then follow through with the best architecture, deployment model, and implementation based on the data collected.

Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization is a guide for network architects and engineers as they deploy the Cisco IPT solution. With this book, you will master the PDIOO phases of the IPT solution, beginning with the requirements necessary for effective planning of a large-scale IPT network. From there, you’ll follow a step-by-step approach to choose the right architecture and deployment model. Real-world examples and explanations with technical details, design tips, network illustrations, and sample configurations illustrate each step in the process of planning, designing, implementing, operating, and optimizing a chosen architecture based on information you have collected.

In-depth instruction on each PDIOO phase provides specific details about the tasks involved and best practices for successful implementation of the IPT solution. This book also contains predesigned questionnaires and PDIOO assistance tools that help you determine the requirements of each phase of the PDIOO cycle.

Authors Ramesh Kaza and Salman Asadullah have been involved with Cisco IPT solutions from the beginning and have planned, designed, and implemented major IPT networks using the guidelines found here. Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization provides the step-by-step explanations, details, and best practices acquired by the authors while working with the top Cisco IPT customers.

This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.

Customer Reviews:

4 out of 5 stars A good process book with enough technology.......2007-09-19

Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization is an average book with useful information. Please be aware of the subtitle - "Planning, Design, Implementation, Operation, and Optimization". This book is less of a technology book and more of a process and best practices book. It uses examples and best practices on how to deploy technologies and focuses less on technology. It would be a good book for technically strong IPT engineers who want to expand their knowledge on IPT design.

I did like Chapter 2 - Planning, Design, Implementation, Operation, and Optimization Overview. This chapter could be used for any large scale IT deployment. The process described is relevant to different technologies, not just IPT.

Also, Chapter 6 - Design of Call-Processing Infrastructure and Applications - is a long, but detailed read on dial plans, which are the core of any telephony system. The authors did a good job of going through all the aspects of a dial plan including, but not limited to, gateways, numbering plans, route patterns and calling search space.

5 out of 5 stars Practical Advice for Converting to IP Telephony.......2005-11-10

Switching to IP Telephony is one of those decisions that the CEO finds easy to make. Costs decline quite a lot and quality of performance is promised to be acceptable.

Then the problem of implementation is turned over to those who will need to plan, design, implement, operate and troubleshoot the system. That lucky engineer will find that the Cisco solution is still a fairly limited one technically that requires you to make the right decisions . . . or you can end up with a system that doesn't live up to the promise that was made to the CEO. And you can guess who will get the blame for that.

I read a fair number of the Cisco networking books, and I found this one to be more candid, detailed and helpful than anyone one I have seen.

The authors wrote this book to explain what their clients had been having trouble with in implementing the first Cisco IP telephony solutions. That perspective allows you to avoid mistakes others have made.

Those mistakes can come in two areas: the system working or not; and the system's solution fitting the company's needs well or not.

I'm not an engineer, but I found the book to be easy to understand and interesting to read. For an engineer, much of the technical parts of this book will seem like old hat, I'm sure. But the tables are sure to save lots of time and mistakes by simply summarizing what needs to be done in elegant detail. For example, table 6-42 on page 233 tells you which restrictions you should place on calling (from highly restricted for lobby phones to unrestricted for the executive phones). While that's not strictly engineering (more like administration), it's something the engineers need to do properly. If not done correctly, you end up with a situation where employees waste lots of time calling their friends and family in far away countries.

People are much more sensitive to their telephone system than to their computer network. So all the details of satisfying users will be new to many engineers. For example, customizing your solution to account for the right voice-mail service is very important. Do that wrong, and you have everyone in the company angry with you. Chapter 7 is a great help in designing the right solution for your company.

No one will ever get fired for buying and using this book to put in a Cisco IP telephone system. In fact, this book may even help you earn a promotion.

Here is a list of the chapter titles to give you a sense of the book's coverage in its 648 pages:

Chapter 1 Cisco IP Telephony Solution Overview (explains the limits of Cisco technology well)

Chapter 2 Planning, Implementation, Operation and Optimization Overview (a process to get you from here to there)

Chapter 3 Large-Scale Enterprise Requirements for IP Telephony (helps you anticipate problems in the beginning)

Chapter 4 Planning Phase (marrying your IT networks to a telecom application)

Chapter 5 Design Phase (network infrastructure design)

Chapter 6 Design of Call-Processing Infrastructure and Applications (lots of details on choices)

Chapter 7 Voice-Mail System Design

Chapter 8 Implementation (a step-by-step process description)

Chapter 9 Operations and Optimization (software and hardware upgrades, CallManager operation and monitoring tools, optimization tips from time synchronization to IPT network management tools)

Good luck with your system!

5 out of 5 stars This will separate the successful from the failures!.......2005-10-05

Many of us have decided to put away our legacy PBX systems and install a VoIP based communication platform, and with all of the benefits clearly visible, we often jump into action without fully realizing the scope of what we are about to undertake. In a VoIP deployment, so many factors must be considered in the design, that often things are left out. In the deployments where QoS, switching infrastructure, and overall network design are ignored, you see problems with reliability and an overall bad taste left in the mouth of the end user. With proper planning, the problems experienced by these design flaws (or often lack of design) can be overcome, and the true glory of the VoIP system will be seen. Cisco has designed an awesome assortment of VoIP enabling technologies, that when used together can, and will, change the way we do business for the better, but only if you have a solid foundation of planning.
The authors of this title, Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization , have taken the steps to building a solid VoIP system and set them up in an organized structure, that if followed, will provide a solid and stable installation and deployment. This isn't just another guide to walk you through the CallManager platform, but addresses design constraints of the entire VoIP system including infrastructure analysis, call processing, voice mail, QoS considerations, call flow planning, information on deployment of a pilot system, and acceptance testing processes. Once the platform is deployed, this guide will give you the insight needed to properly tune and maintain you system for many years to come. The many example forms in the back of the book will even walk you through the carrier circuit ordering process, voice mail system design, and even implementation readiness evaluation questionnaires.
I would highly recommend this title to anybody who has decided to install a VoIP system, even if you think you already have your bases covered. You can never be too-organized or have too much planning when undertaking a project of this scope. If you follow the guidelines in this book, you will have a much greater understanding of what's necessary for a successful deployment, and you won't be one of those customers wishing they would have planned things better (as they fix their installation). If asked to rate the book on a scale of 1 to 5, with 5 being the best, I would rate this a 5, and essential to the library of any VoIP engineer.

5 out of 5 stars A very good book for design engineers........2005-08-01

If you design networks or just want to get a better understanding of Cisco IP Telephony technology pick up this book. Its a great reference and a daily problem solver for your job.

5 out of 5 stars sweet spot between technical details and broad overview.......2005-07-28

This book was exactly was I was looking for. I'm a CCSP, CCNA, CCDA, CWLSS/LDS integrating Cisco voice into a Cisco WAN/LAN environment. I needed a great overview of technology but with enough technical data to drill down into where desired. Kudos to Cisco Press and Kaza for doing this perfectly. My other IPT references were starting to age, so I wanted a newer resource. This one, published in 05, covers all the changes, standards, and advancements in the last couple years. It starts with 50 pages of protocols, specs, technologies and equipment. So you learn the basics of how a Call Manager based system works and some good Telco and signaling fundamentals. The authors then embark on a design-phase analysis of different scenarios. It's a little slanted towards clean slate installs and a consultants perspective, but I was able to glean plenty of info. Lots of default values, guidelines, and RFCs sprinkled throughout. Not much in the way of IOS/configs. Good and copious templates for planning and designing. Hope Cisco continues these types of guides.
Network Flows: Theory, Algorithms, and Applications
Average customer rating: 4.5 out of 5 stars
  • the best network flow book for computer scientists
  • Good Introductory Book
  • Great book for Network Theory and Application
  • Great book for Network Theory and Application
  • PLEASE, write a corrected edition!
Network Flows: Theory, Algorithms, and Applications
Ravindra K. Ahuja , Thomas L. Magnanti , and James B. Orlin
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 013617549X

Book Description

Bringing together the classic and the contemporary aspects of the field, this comprehensive introduction to network flows provides an integrative view of theory, algorithms, and applications. It offers in-depth and self-contained treatments of shortest path, maximum flow, and minimum cost flow problems, including a description of new and novel polynomial-time algorithms for these core models. For professionals working with network flows, optimization, and network programming.

Customer Reviews:

5 out of 5 stars the best network flow book for computer scientists.......2004-12-18

I've been using this book as the primary text for my class in
"Network Flow Programming" (senior & graduate level) at the
University of Tennessee for about 10 years. Prior to that time
I had used Jensen & Barnes' Network Flow Programming (now long out
of print). The code in Jensen & Barnes is in FORTRAN (not so fun
or useful for CS majors) and the intended audience seemed to be OR.
Ahuja's code is pascal pseudo-code for the most part, which usually
translates easily into the C language that most of our students
use.

For CS students, there is excellent use of algorithm analysis
(big-O) throughout the book, and there are long discussions
about different approaches and algorithms and the complexity of
each. There is a lot of mathematical notation, but my students
have never had to worry about PDEs and the like here. Any good
advanced CS student (graduate or undergraduate) will find the
book very worthwhile. In my course the students must implement
min-cost spanning trees, shortest paths, critical path/PERT
networks (not in Ahuja), max flow, and min-cost flow. I would
also recommend (for CS majors) Tarjan's excellent (and
succinct) Data Structures and Network Algorithms.

4 out of 5 stars Good Introductory Book .......2004-12-13

This is a good introductory book. I particularly liked the applications of the problems, introduced in the book. The main negative point that I could mention is, the redundant explanations and discussions you might see in different chapters. I would say the volume of the book could have been reduced by some 15%-20%, if the authors had chosen to be more concise.
The book, Combinatorial Optimization by William J. Cook, et al, is an alternative. It covers a whole lot of topics and is just too succinct, a little more elaboration would have been appreciated !

5 out of 5 stars Great book for Network Theory and Application.......2003-09-25

This book contains a lot of great algorithms for network flow theory and it also contains many of the great applications, which are very useful in practice. This book is very completed. Personally, I learn a lot of new things about Multi commodity Flow, which are the use of Lagrangian Relaxation, Column generation, Resource allocation techniques for solving multi commodity flow. There are also the good chapters in Convex cost flow and Generalized Flow and good appendix in complexity. Beside this book is very easy to read and understand. It is a great idea to have if you are in OR or IE major. :)

5 out of 5 stars Great book for Network Theory and Application.......2002-08-01

This book contains a lot of great algorithms for network flow theory and it also contains many of the great applications, which are very useful in practice. This book is very completed. Personally, I learn a lot of new things about Multi commodity Flow, which are the use of Lagrangian Relaxation, Column generation, Resource allocation techniques for solving multi commodity flow. There are also the good chapters in Convex cost flow and Generalized Flow and good appendix in complexity. Beside this book is very easy to read and understand. It is a great idea to have if you are in OR or IE major. :)

3 out of 5 stars PLEASE, write a corrected edition!.......2002-02-28

First of all, I am not surprised that the book
got so many good reviews: at first look, it is truly
impressive, and it is clearly a work of love. I was
looking forward to teaching from it.

It is quite clear from the reviews though, that the
reviewers have not **used** it for teaching; they may
have browsed it at most.

The first disappointments came very soon in the course I
taught. The biggest flaw of the book is the really bad style
in which the proofs are written. They manage to be seemingly
overflowing with explanation, and at the same time difficult
to understand. They gloss over many details: if the teacher
tries to skip these, an alert student could easily make
him/her look pretty silly.

One case in point is the proof of the label correcting
algorithm's correctness starting on page 136. I knew this
material from before, so I thought preparing class from
here would be a breeze. I was wrong: after going back to
my notes, and breaking up the mess into several simple
claims did I manage to make notes from which I could teach.
Whoever missed the class was helpless, when they looked
for explanation in the book.

I only remark, that all classes that I taught from this book
were at some of the top 10 OR depts at the US... so this is
hardly the students' fault.

Many exercises are wrong as well, and although the authors
claim that they will try to fix the mistakes, they hardly ever
reply to reader's comments, as some of my fellow professors
told me.

I can only compare the style of the exposition to the
later written Combinatorial Optimization book by
Cunningham et. al. There is a WORLD of difference.
One can try to look up for instance, the proof
for the label correcting algorithm: the proof in the
Ahuja et. al book is practically creaking at the joints,
while in Cunningham et. al. it flows lucidly.
I suspect that the authors of the latter book wrote it, since
they were unhappy with this one; one can hardly be surprised.

On the positive side, the plethora of applications presented
is truly amazing, and the exercises (when correct) are excellent.

To sum it up: A good book, which could have become a great one,
but have not; one which is very useful, but at the
same time very hard to use... I think the community would thank
the authors for a second, revised edition, that would fix
all the mistakes, and all those terrible proofs.

A final word: this text received the prestigious Lanchester
prize. One may surmise that giving prizes to a textbook
would be best done maybe after 5 years, after a book proved
its worth in actual teaching in the trenches,
so to speak, and NOT based on the first impression that the
jury gets.
Linear Network Optimization: Algorithms and Codes
Average customer rating: Not rated
    Linear Network Optimization: Algorithms and Codes
    Dimitri P. Bertsekas
    Manufacturer: The MIT Press
    ProductGroup: Book
    Binding: Hardcover

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    1. Network Optimization: Continuous and Discrete Models (Optimization, Computation, and Control) Network Optimization: Continuous and Discrete Models (Optimization, Computation, and Control)

    ASIN: 0262023342

    Book Description

    Large-scale optimization is becoming increasingly important for students and professionals in electrical and industrial engineering, computer science, management science and operations research, and applied mathematics.

    Linear Network Optimization presents a thorough treatment of classical approaches to network problems such as shortest path, max-flow, assignment, transportation, and minimum cost flow problems. It is the first text to clearly explain important recent algorithms such as auction and relaxation, proposed by the author and others for the solution of these problems. Its coverage of both theory and implementations make it particularly useful as a text for a graduate-level course on network optimization as well as a practical guide to state-of-the-art codes in the field.

    Bertsekas focuses on the algorithms that have proved successful in practice and provides FORTRAN codes that implement them. The presentation is clear, mathematically rigorous, and economical. Many illustrations, examples, and exercises are included in the text.

    Dimitri P. Bertsekas is Professor of Electrical Engineering and Computer Science at MIT.

    Contents: Introduction. Simplex Methods. Dual Ascent Methods. Auction Algorithms. Performance and Comparisons. Appendixes.
    Starting a Yahoo! Business For Dummies (For Dummies (Business & Personal Finance))
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    Discover how to

    Download Description

    Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines

    Customer Reviews:

    5 out of 5 stars I was so lost 'till I found this book!.......2007-09-18

    I have been working with websites since 1994. But when I came to edit my first Yahoo store I thought I had gone back in time. I didn't recognize anything, it all looked foreign and I needed to find help quick. Online proved fruitless so I grabbed my keys and heads to the bookstore for "research".

    There were a few books there on Yahoo Selling but I found the Index of "Starting a Yahoo! Business for Dummies" easiest to navigate to exactly what I needed. As I scanned the book though I found more areas in which I could benefit. Much more areas than I had realized I could even do with Yahoo! Stores.

    If you are lost with Yahoo Stores you will find all of your answers and more in "Starting a Yahoo! Business for Dummies"!

    5 out of 5 stars WONDERFUL!!.......2007-08-07

    The book is absoultely the best "How To" for Yahoo Small Business on the market! Very clever and quick witted, Rob Snell is amazing. He not only has mounds of information regarding all aspects Yahoo! Stores, he has also helped me a lot personally in emails!

    The book gives ideas, and points out common mistakes that i really needed help fixing. This book has helped sales, customer marketing and so much more.

    A definate must-buy for any Yahoo! Stores owner.

    5 out of 5 stars a great book for any yahoo business owner.......2007-07-28

    This book has been a great help in opening my business i still got a lot to learn, but this book gave me a jump start in my knowledge of the monster that is yahoo business. I love the book and recommend it to any one looking for some help, you will find alot in the book and at rob snell web site.

    if you need help buy it

    5 out of 5 stars A must have for small business owners!.......2007-07-04

    After reading this book, I no longer have to guess how to edit my own store! It breaks things down clearly with examples, and pictures.

    5 out of 5 stars This is a fantasic book!!.......2007-04-26

    I've had a lot of experience with Yahoo stores and there is so much to know and learn when you open one. I bought this book and it was a tremendous help in keeping me on track and not letting me forget about important little tricks. I learned a lot of new things too - I would highly recommend this book to all new store owners, and current store owners who need a great place to start when designing and optimizing their Yahoo stores! Thanks Rob, and thanks Dummies for helping me open my site: [...] - the ultimate in whimsical garden decor and fun unique gift ideas!
    Neuro-Dynamic Programming (Optimization and Neural Computation Series, 3)
    Average customer rating: Not rated
      Neuro-Dynamic Programming (Optimization and Neural Computation Series, 3)
      Dimitri P. Bertsekas , and John N. Tsitsiklis
      Manufacturer: Athena Scientific
      ProductGroup: Book
      Binding: Hardcover

      Neural NetworksNeural Networks | Artificial Intelligence | Computer Science | Computers & Internet | Subjects | Books
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      ASIN: 1886529108
      Graphs, Networks and Algorithms (Algorithms and Computation in Mathematics)
      Average customer rating: Not rated
        Graphs, Networks and Algorithms (Algorithms and Computation in Mathematics)
        Dieter Jungnickel
        Manufacturer: Springer
        ProductGroup: Book
        Binding: Hardcover

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        Accessories:
        1. Computing the Continuous Discretely: Integer-point Enumeration in Polyhedra (Undergraduate Texts in Mathematics) Computing the Continuous Discretely: Integer-point Enumeration in Polyhedra (Undergraduate Texts in Mathematics)
        2. Algebraic Combinatorics: Lectures on Arrangements and Cellular Resolutions at a Summer School in Nordfjordeid, Norway, 2003 (Universitext) Algebraic Combinatorics: Lectures on Arrangements and Cellular Resolutions at a Summer School in Nordfjordeid, Norway, 2003 (Universitext)
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        ASIN: 3540219056

        Book Description

        From the reviews of the first edition:

        ".... The book is a first class textbook and seems to be indispensable for everybody who has to teach combinatorial optimization. It is very helpful for students, teachers, and researchers in this area. The author finds a striking synthesis of nice and interesting mathematical results and practical applications. ... the author pays much attention to the inclusion of well-chosen exercises. The reader does not remain helpless; solutions or at least hints are given in the appendix. Except for some small basic mathematical and algorithmic knowledge the book is self-contained. ..."

        Mathematical Reviews 2002

        This thoroughly revised new edition offers a new chapter on the network simplex algorithm and a section on the five color theorem. Moreover, numerous smaller changes and corrections have been made and several recent developments have been discussed and referenced.

        Speed Up Your Site: Web Site Optimization
        Average customer rating: 4.5 out of 5 stars
        • Shorter html and css at all costs?
        • Usually reviews are a good for steering my purchases, this time I ended up way off course.
        • Grab this book to save bandwidth and improve speed!
        • Best practical web performance optimization guide available
        • A MUST read for every web designer and developer!
        Speed Up Your Site: Web Site Optimization
        Andrew B. King
        Manufacturer: New Riders Press
        ProductGroup: Book
        Binding: Paperback

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        4. Search Engine Optimization: An Hour a Day Search Engine Optimization: An Hour a Day
        5. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites Information Architecture for the World Wide Web: Designing Large-Scale Web Sites

        ASIN: 0735713243

        Book Description

        There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.

        You can't count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they'll bail. That's why you picked up this book. In it you'll learn how to cut file sizes in half. You'll trim (X)HTML, CSS, graphics, JavaScript, multimedia, and bandwidth costs. Real-world examples illustrate techniques with before and after code and percentage savings. After reading this book, you'll know how to make your pages literally "pop" onto the screen.

        Customer Reviews:

        2 out of 5 stars Shorter html and css at all costs?.......2005-12-13

        Description

        The book has six parts.
        The first part says that because web users are willing to wait for at most eight seconds and many use a 56.6Kbps modem, web pages should be at most 30KB in size.
        The second part lists tricks how to write shorter html.
        The third part lists tricks how to write shorter css and javascript.
        The fourth part discusses graphics and multimedia optimization.
        The fifth part explains methodically how to make your web come up high in search engines.
        The sixth part details some server-side tricks for Apache.

        Comment

        This book concentrates almost exclusively on sending fewer bytes from the server to the browser. It gives a large collection of tricks how to write shorter html, xhtml, css, and javascript. Some of these tricks are useful. Others however go against standards, and some seriously go against maintainability. I'd be reluctant to give this book to my team. One may be tempted into shaving off bytes, spending a big effort and yet producing unmaintainable code. Unless one has a strong sense of relevance, one can be caught up in technical dispersion.

        If you want to send fewer bytes, standard gzip-compression is far better than eliminating line-breaks and indentation.

        The book does not go into server-side programming. It is oriented towards optimization of static pages.
        With this orientation, King makes some bad recommendations. For example, he recommends writing javascript without comments, rather then recommending server-side comments that are not sent to the browser.

        The book predates AJAX-like techniques.

        Who should read it?

        The book is useful for the person that writes the html that will be sent to the browser, if that person has a good sense of relevance.

        2 out of 5 stars Usually reviews are a good for steering my purchases, this time I ended up way off course........2005-11-23

        I can't argue with the strengths of the book which is detailed in the number of excellent reviews here, as they are all true. I bought the book based on those reviews, and while they are true, I still feel cheated.

        In today's world, where "standards based" coding is becoming more prevalent and adherance to the W3C standards for HTML coding is being recommended, this book just grated on me. While there is a great deal of great information, there are also a large number of "gotchas" to watch out for as well.

        The book proposes to use HTML tags without their corresponding closing tags, not to use required elements whenever possible, avoid using quotes in HTML tags, and many other ways of creating "non-valid" code. This will "optimize" your code a bit more by reducing the characters in it, but it will also create problems for you in the future.

        In summary, while the book does give alot of good information, it often steers you away from standard code. If you are unsure what is considered "standard" and required for creating valid XHTML/CSS, you are best served skipping this book as it will teach you to create invalid code. If you know enough about XHTML/CSS to ignore those parts, it's a great book.

        5 out of 5 stars Grab this book to save bandwidth and improve speed!.......2004-07-18

        King has some amazing insights and tips on how to get your website to respond faster. Your clients will be happy, your ISP company will charge less and your site will be faster.

        The bandwidth you will save on a single month will cover the costs of this great reference. Plus, you get a good overview of search engine visibilty.

        5 out of 5 stars Best practical web performance optimization guide available.......2004-06-09

        Covering a wide variety of techniques, this book describes many of the common causes of slow pages and how to avoid or remedy them. While not specific to load testing, it is a valuable reference for those who have the task of making a site faster. Many of the methods provided here are simple but rarely implemented - they should be!

        Michael Czeiszperger
        Web Performance, Inc. Stress Testing Software
        http://www.webperformanceinc.com

        5 out of 5 stars A MUST read for every web designer and developer!.......2004-04-11

        When the GUIguy reviews books, it is usually with the intent of reading fairly quickly to get a sense of the author's approach, their writing style, and the value of the content.

        When I picked up Speed Up Your Site: Web Site Optimization, an amazing thing happened: I was captivated by the content and the style. Amazing! A first! I found myself reading every word and every line of code, lest I miss some gem hidden within the letters.

        Andy King's basic premise is clearly stated: "At current bandwidth-to-CPU speed ratios, bandwidth is the limiting factor." Therefore, optimization of code is vital for a well-received web site.

        Sure, that's easy to write, but how do you do it?! The author meticulously goes through many, if not all of the ways code can be streamlined, addressing HTML, XHTML, DHTML, CSS, and even more.

        As for style, you can almost hear the author talking; the conversational tone pervades the tome. The book is a delight to read, and the text is peppered with subtle and not-so-subtle humor like "Link to external style sheets site-wide to cache in." Even code snippets are occasionally injected with nostalgia and rib-ticklers. (There is a reference to Burma Shave signs-search the web if you don't know what that is- and even the Emperor with No Close. (sic))

        And for those who wonder why all this optimization is important, the author opens with two chapters on the Psychology of Performance, with well-researched excerpts and citations from human factors writings. The forward is even written by usability guru Jakob Nielsen.

        There is a companion site (http://www.speedupyoursite.com) that contains all the code along with all the references, chapter summaries, chapter excerpts, color figures, etc. After all, web sites are living documents, and having all this information on a web site allows it to be updated easily.

        The only flaw that I found with the book is that there is no accompanying CD. I would love to be able to search the complete text for suggestions and tips that I probably won't remember when I need them-like when I redo my own web sites, a job that I must undertake now that I have read this book.
        Electric Power System Applications of Optimization (Power Engineering)
        Average customer rating: Not rated
          Electric Power System Applications of Optimization (Power Engineering)
          James A. Momoh
          Manufacturer: CRC
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books
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          ASIN: 0824791053

          Book Description

          A study of electric power system applications of optimization. It highlights essential trends in optimizational and genetic algorithms; linear programming; interior point methods of linear, quadratic, and non-linear systems; decomposition and Lagrange relaxation methods; unit commitment; optimal power flow; Var planning; and hands-on applications.

          Markov Chains: Models, Algorithms and Applications (International Series in Operations Research & Management Science)
          Average customer rating: Not rated
            Markov Chains: Models, Algorithms and Applications (International Series in Operations Research & Management Science)
            Wai-Ki Ching , and Michael K. Ng
            Manufacturer: Springer
            ProductGroup: Book
            Binding: Hardcover

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            ASIN: 0387293353

            Book Description

            MARKOV CHAINS: Models, Algorithms and Applications outlines recent developments of Markov chain models for modeling queueing sequences, Internet, re-manufacturing systems, reverse logistics, inventory systems, bio-informatics, DNA sequences, genetic networks, data mining, and many other practical systems.

            The book consists of eight chapters. Chapter 1 is a brief introduction to the classical theory on both discrete and continuous time Markov chains. The relationship between Markov chains of finite states and matrix theory is also discussed. Chapter 2 discusses the applications of continuous time Markov chains to model queueing systems and discrete time Markov chains for computing. Chapter 3 studies re-manufacturing systems and presents Markovian models for reverse manufacturing applications. In Chapter 4, Hidden Markov models are applied to classify customers. Chapter 5 discusses the Markov decision process for customer lifetime values. Customer Lifetime Values (CLV) is an important concept and quantity in marketing management. Chapter 6 covers higher-order Markov chain models. Multivariate Markov models are discussed in Chapter 7. It presents a class of multivariate Markov chain models with a lower order of model parameters. Chapter 8 studies higher-order hidden Markov models. It proposes a class of higher-order hidden Markov models with an efficient algorithm for solving the model parameters.

            This book is aimed at students, professionals, practitioners, and researchers in applied mathematics, scientific computing, and operational research, who are interested in the formulation and computation of queueing and manufacturing systems.

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            4. Spectral Methods: Fundamentals in Single Domains (Scientific Computation)
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            6. Symplectic Geometry and Quantum Mechanics (Operator Theory: Advances and Applications / Advances in Partial Differential Equations)
            7. The Five Dysfunctions of a Team, Facilitator's Guide
            8. The Little SAS Book: A Primer, Third Edition
            9. The Shape of Space (Pure and Applied Mathematics)
            10. The Shape of Space (Pure and Applied Mathematics)

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