Search Engine Optimization: An Hour a Day
Average customer rating: 4 out of 5 stars
  • So Much of Basics...
  • For beginners with spare time
  • Best Book Ever- really!
  • Crystal clear
  • We earned 6159% ROI on a search directory investment - book helps to decipher which ones are worth it!
Search Engine Optimization: An Hour a Day
Jennifer Grappone , and Gradiva Couzin
Manufacturer: Sybex
ProductGroup: Book
Binding: Paperback

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ASIN: 0471787531

Book Description

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

Customer Reviews:

2 out of 5 stars So Much of Basics..........2007-09-17

I must appreciate the effort taken by the Cousins but its sounds too basics.
It could have had a faster pace and covered more SEO parameters.

2 out of 5 stars For beginners with spare time.......2007-08-15

The writers have spent hours and months writting this book and it is hard not to admire their determination, but the result is unbalanced. The book does bring some hard facts and useful behaviours but enough to make a brochure not a full book. The first half of the book talks generalities and concepts about the web, about marketing and search engine behaviour but every time it is becoming really interesting the writers say "we'll see that point in chapter XX". It is a good trick to keep readers of thrillers on the edge, but I found it annoying and time wasting. Eventually the book gets into stats and practical actions but it feels too little too late. Most of the "do to" lists at the end of each chapter are more summaries than action points. If you are starting from scratch and have time, this book will teach you usefull things and fill your time.

5 out of 5 stars Best Book Ever- really!.......2007-08-14

I've dabbled in SEO over the years mainly as an account rep (punching bag) for ad agencies. Caught in the middle of the client and the creative/techs that play each other off one another. This book really opened my eyes about how to build a SEO team with the PR, Marketing and IT dudes. And, I finally get it. You HAVE to document your SEO work for the accounting folks. There is SO MUCH junk out there and vendors promising you better SEO for $$$. In one way, I can't believe these wonderful ladies are actually sharing this "school of hard knocks" info. And, the injection of bits of humor make it such a wonderful read. They prove their thesis that SEO is really an on-going process. And, they provide the step-by-step (truely an hour a day) with downloadable FORMS to document and faciliate the journey. I've checked out a lot of SEO related stuff over the years either in books or on the web, and, nothing compares to this 300 page book. For me, and, I'm really not a techi dude (I'm in sales "a people person") --- I just want a smok'n site to get more leads --- but, this book was actually fun to read. And, understand! There wasn't a page I read that I said "huh?" Don't get me wrong, Jennifer & Gradiva know there stuff. I'm sure they could talk over my head in a heart beat. But- you know- that's the REAL sign of a professional (like a doctor with "good bedside manners" that can explain and organize things so that they can be understood. I'm looking forward to future books. - not that this book was incomplete. I read a ton of books, and, these authors have a talent. Thank you for sharing your it with us ladies!

4 out of 5 stars Crystal clear.......2007-07-25

The perfect book for starters -and a good one to look for info-
Easy to read and to understand.

5 out of 5 stars We earned 6159% ROI on a search directory investment - book helps to decipher which ones are worth it!.......2007-07-15

This book helped us earn a 6159% ROI on a search directory investment. We paid $120 and sold $7391 in services. And I'm sure it won't stop there. Enough said?

The book is well organized and gives great info to help you decipher which activies are best for you. I also loved the left brain/right brain sections. I'm left brain but like to hear both perspectives.

Be warned... some sections take less than an hour, some sections take a week depending on how many resources you have and where you started.

I haven't finished the book so I can't report on page ranking results yet. I'm half way through and taking my time through the Pay-Per-Click (PPC) section - a whole book could be written on this alone. But based on the search directory we found as a result of the books work, I felt that I could provide credible feedback.

However, this book gives me a new respect for Search Engine Optimization work. Anybody can do this (in fact YOU should do this as opposed to totally outsourcing); it just takes a little elbow grease.
Combinatorial Optimization
Average customer rating: 5 out of 5 stars
  • A Classic in Combinatorial Optimization
  • Elegant one, but not a lot of details.
  • A superb introduction to Combinatorial Optimisation
Combinatorial Optimization
William J. Cook , William H. Cunningham , William R. Pulleyblank , and Alexander Schrijver
Manufacturer: Wiley-Interscience
ProductGroup: Book
Binding: Hardcover

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  4. Theory of Linear and Integer Programming Theory of Linear and Integer Programming
  5. A First Course in Combinatorial Optimization (Cambridge Texts in Applied Mathematics) A First Course in Combinatorial Optimization (Cambridge Texts in Applied Mathematics)

ASIN: 047155894X

Book Description

A complete, highly accessible introduction to one of today's most exciting areas of applied mathematics

One of the youngest, most vital areas of applied mathematics, combinatorial optimization integrates techniques from combinatorics, linear programming, and the theory of algorithms. Because of its success in solving difficult problems in areas from telecommunications to VLSI, from product distribution to airline crew scheduling, the field has seen a ground swell of activity over the past decade.

Combinatorial Optimization is an ideal introduction to this mathematical discipline for advanced undergraduates and graduate students of discrete mathematics, computer science, and operations research. Written by a team of recognized experts, the text offers a thorough, highly accessible treatment of both classical concepts and recent results. The topics include:
* Network flow problems
* Optimal matching
* Integrality of polyhedra
* Matroids
* NP-completeness

Featuring logical and consistent exposition, clear explanations of basic and advanced concepts, many real-world examples, and helpful, skill-building exercises, Combinatorial Optimization is certain to become the standard text in the field for many years to come.

Customer Reviews:

5 out of 5 stars A Classic in Combinatorial Optimization.......2003-03-19

Combinaorial Optimization is one of those rare books that is an instant classic. The authors weave a readable fabric of intuition and theory that is unmatched in this exciting discipline. The choice of topics covered begins with two fundamental optimization problems, namely, the minimum spanning tree and shortest path problems. Next, maximum flow and minimum cost flow problems are discussed, followed by matching problems, polyhedral issues arising in combinatorial optimization, and the famous traveling salesman problem. The text concludes with chapters on matroids and NP-Completeness. The exposition on these topics is very well written and the proofs are rigorous. There is a terrific blend of theory, algorithms and applications without overwhelming the reader with computational details. The authors also do a good job of developing an accurate historical perspective of the material, most of which evolved during the time period 1955 to 1995. The book is suitable for an upper-level undergraduate, or a graduate course. The exercises are very well thought out and are at an appropriate level. I have taught undergraduate courses in combinatorial optimization for over 10 years and have always struggled to find an appropriate text. My problem has now been solved.

5 out of 5 stars Elegant one, but not a lot of details........1999-09-30

This book was thoroughly written by great-minded Masters. It is well-organized in their topics and presentation. However, the book details is unbalnced, some chapters are overwhelm the data, and some others are insufficient. By the way, I graded this book a Very Good one. Worth Reading !!

5 out of 5 stars A superb introduction to Combinatorial Optimisation.......1999-07-17

A good introduction to Combinatorial optimisation and integer programming.

Especially recommended are the chapters on minimum weight matching and the TSP.
Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
Average customer rating: 4.5 out of 5 stars
  • SEO for Dummies Review
  • A good start on your SEO journey
  • search engine optimization for dummies
  • Reveals the "Secrets" of SEO
  • I thought these "Dummies" books really were for dummies
Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
Peter Kent
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

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  5. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

ASIN: 0471979988

Book Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2 nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2 nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Download Description

* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites

Customer Reviews:

4 out of 5 stars SEO for Dummies Review.......2007-09-28

Great read! More informative than most but lacked in-depth detail about directories and human edited directories for traffic purposes. It also had little on buying links for traffic purposes or similar. There were lots of links to consider and most were of quality. I recommend it if you haven't had a lot to do with SEO to date.

4 out of 5 stars A good start on your SEO journey.......2007-08-18

I'm not a total noob at this stuff, but I'm no expert either. After reading several SEO blogs, talking to people that *think* they know SEO, I decided to buy this book. It covers the basics and does it in layman's terms. You don't have to know geek-speak to read this and grasp the concepts.

I've started using some of what I have learned on my dieselforza blog and on my websites. Between this book and a few online resources, I'm getting ranked higher (but still have a long way to go :-)

1 out of 5 stars search engine optimization for dummies.......2007-08-12

I paid for this book ...but I never get it, I don't know amazon forget shipping this to me or ship it later?

5 out of 5 stars Reveals the "Secrets" of SEO.......2007-05-17

I am an attorney and there are a lot of companies who are very willing to charge me a lot of money to work magic tricks on my web site to improve my rankings in the search engines. Some of these companies even want to charge me on a perpetual monthly basis over six hundred dollars per month! What a scam!

If you are HTML savvy (as am I.) This book will tell you what to do to create a web site that will get the search engines' attention. If you are not HTML savvy (HTM What???) then this book will give you the information you need to find a web developer who really knows about SEO and is not just telling you what you want to hear in order make a buck.

This book is well written and easy to understand. I highly recommend this book.

5 out of 5 stars I thought these "Dummies" books really were for dummies.......2007-03-30

I thought these "Dummies" books really were for dummies, so being a seasoned professional in the web design business, I poo pooed this book. Boy, was I wrong. This book has taken my business, AUDIN Web Design, to new levels of Search Engine Optimization nirvana. I've been able to get two keyword phrases for my clients like "dining greenwich" or "la guardia limo". Please note, I don't recommend that any bozo to do their own search engine optimization (leave that to the highly trained and skilled professionals). SEO is a highly complex task, but this book will certainly give you the information you need to interrogate any SEO professional that promises you the world.
Scientific Computing
Average customer rating: 3 out of 5 stars
  • very nice conceptual overview
  • Not for the practitioner
  • Trash
  • Excellent Introduction, Sparse on Details
  • A Good Introductory Survey
Scientific Computing
Michael T. Heath
Manufacturer: The McGraw-Hill Companies, Inc.
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072399104

Book Description

Heath 2/e, presents a broad overview of numerical methods for solving all the major problems in scientific computing, including linear and nonlinear equations, least squares, eigenvalues, optimization, interpolation, integration, ordinary and partial differential equations, fast Fourier transforms, and random number generators. The treatment is comprehensive yet concise, software-oriented yet compatible with a variety of software packages and programming languages. The book features more than 160 examples, 500 review questions, 240 exercises, and 200 computer problems. Changes for the second edition include: expanded motivational discussions and examples; formal statements of all major algorithms; expanded discussions of existence, uniqueness, and conditioning for each type of problem so that students can recognize "good" and "bad" problem formulations and understand the corresponding quality of results produced; and expanded coverage of several topics, particularly eigenvalues and constrained optimization. The book contains a wealth of material and can be used in a variety of one- or two-term courses in computer science, mathematics, or engineering. Its comprehensiveness and modern perspective, as well as the software pointers provided, also make it a highly useful reference for practicing professionals who need to solve computational problems.

Customer Reviews:

5 out of 5 stars very nice conceptual overview.......2006-07-22

Wow, people seem to be really split on this book. I had Mike Heath for numerical analysis/scientific computing and he was an excellent instructor, one of the best lecturers I've ever had. (As a consequence, I have a hard time separating the book and the class, so judge accordingly.) The book is based on his lecture notes, though he added some material and didn't cover every topic in the book. Just reading the book is useful to give you an overview of the point behind different methods. The goal of the class for which this book was written is actually quite conceptual. It was to give scientists (that's me: a stats researcher who makes heavy use of numerical computation) and CS people in areas other than scientific computing a leg up. It was only a first class for people in scientific computing, the rough equivalent of intro Physics or intro Probability/Stats for people in those respective majors. However, you *won't* be prepared to "roll your own" from this book. In fact, at the beginning of the semester Heath was very careful to note that if you have the opportunity to use a library function for most numerical programming, you are nuts to roll your own. Why? Numerical algorithms are usually extremely complicated and the authors of the code often spend years developing careful expertise on them. Frequently the formulas used to elucidate a given method are NOT the ones used to implement it. You need error traps, tricks to handle ill-scaling and other special cases, etc. These are things that someone who has a one-semester, superficial understanding of a topic simply won't have. So consider the book on the goals it set: it is an overview of a field. If you want to learn more about any one topic, you have to dig deeper and consult references and other works, but this is a good place to start. For this, the book serves admirably.

1 out of 5 stars Not for the practitioner.......2005-11-17

If you are interested in Scientific computing from the viewpoint of the end user that is the guy who uses the method to solve practical engineering problems then this book is lacking.

Not enough methods in this book to constitute an introductory survey of the field. Every chapter gets heavy dose mathematical treatment, apparently Heath loves his math but for the rest of us it doesnt translate into know-how. Know how to solve equations using computational techniques. Very few derivations to back his mathematical swagger, very few examples (if any) and fewer numerical schemes to solve problems. Many of the chapters receive cursory treatment such as PDE's get about 70 pages of print. Far too little to do anyone any good.

He does talk about interesting issues such as conditioning and error analysis and computer precision and memory issues but it is done from such a superficial viewpoint that one cannot use anything to improve ones code. Not recommended if you want to learn numerical methods even if you have an excellent professor to learn from. His chapter on FFT's was even more abstruse and there was hardly any methods with which to solve PDE's.

I had this for a graduate course in Numerical Methods but ended up using Hoffman's excellent book on Numerical Methods.

1 out of 5 stars Trash.......2005-10-14

If you want to have a solid understanding of numerical computation, this book is definitely the last choice. Many theorems are given without any proof or even intuitions behind them in this book. Even when a proof is provided, it's often far from rigorous. The organization of chapters is the worst I have ever seen, revelant materials are scattered over several different locations rather than put together. Take the SVD for example, it is mentioned in the end of chapter 3, but reappears in chapter 4, which is very confusing. If you are new to this area, please don't read this book. It gives you many many facts without explanations, which I think is not a good way to learn new things. David S. Watkins' Fundamentals of Matrix Computations is a lot better and easier to understand. It also emcompasses many detailed treatments of various theorems. If you have bought Heath's book, don't be sad, at least it can serve as a coaster.

5 out of 5 stars Excellent Introduction, Sparse on Details.......2004-11-20

While sparse on the details of many of the algorithms and theorems mentioned, as an introduction it covers a broad range of material-enough for two semesters of study. The writing is lucid, and when a proof of a theorem is given, it is easy to follow and explained in english afterward. Rationale is given for everything, which is a great benefit to a student not familiar with the nuances of sophisticated linear algebra.

4 out of 5 stars A Good Introductory Survey.......2002-11-05

This book excels at presenting a reader with little to no knowledge in computer science and a mild mathematical background (knowledge of differential equations as a prerequisite) with the fundamental concepts regarding scientific computing. The presentation of pseudo-code algorithms helps smooth the transition from analytical (pencil and paper) thinking to numerical thinking. The algorithms are presented in a manner such tha anyone with access to dozens of possible environments can apply them, though they are by no means complete, thus requiring some thought into the processes. The material covered is 110% of what an engineer will want to know, 90% of what an applied mathematician will want to know, and 45% of what a numerical analyist will want to know. In all, a great book to begin a foray into numerical computing.
Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization (Networking Technology)
Average customer rating: 4.5 out of 5 stars
  • A good process book with enough technology
  • Practical Advice for Converting to IP Telephony
  • This will separate the successful from the failures!
  • A very good book for design engineers.
  • sweet spot between technical details and broad overview
Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization (Networking Technology)
Ramesh Kaza , and Salman Asadullah
Manufacturer: Cisco Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1587051575

Book Description

A guide to successful deployment of the Cisco IP Telephony solution

Cisco® IP Telephony (IPT) solutions are being deployed at an accelerated rate, and network architects and engineers need to understand the various phases involved in successful deployment: planning, design, implementation, operation, and optimization (PDIOO). On the road to that understanding, those involved need to collect information for each phase of deployment, and then follow through with the best architecture, deployment model, and implementation based on the data collected.

Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization is a guide for network architects and engineers as they deploy the Cisco IPT solution. With this book, you will master the PDIOO phases of the IPT solution, beginning with the requirements necessary for effective planning of a large-scale IPT network. From there, you’ll follow a step-by-step approach to choose the right architecture and deployment model. Real-world examples and explanations with technical details, design tips, network illustrations, and sample configurations illustrate each step in the process of planning, designing, implementing, operating, and optimizing a chosen architecture based on information you have collected.

In-depth instruction on each PDIOO phase provides specific details about the tasks involved and best practices for successful implementation of the IPT solution. This book also contains predesigned questionnaires and PDIOO assistance tools that help you determine the requirements of each phase of the PDIOO cycle.

Authors Ramesh Kaza and Salman Asadullah have been involved with Cisco IPT solutions from the beginning and have planned, designed, and implemented major IPT networks using the guidelines found here. Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization provides the step-by-step explanations, details, and best practices acquired by the authors while working with the top Cisco IPT customers.

This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.

Customer Reviews:

4 out of 5 stars A good process book with enough technology.......2007-09-19

Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization is an average book with useful information. Please be aware of the subtitle - "Planning, Design, Implementation, Operation, and Optimization". This book is less of a technology book and more of a process and best practices book. It uses examples and best practices on how to deploy technologies and focuses less on technology. It would be a good book for technically strong IPT engineers who want to expand their knowledge on IPT design.

I did like Chapter 2 - Planning, Design, Implementation, Operation, and Optimization Overview. This chapter could be used for any large scale IT deployment. The process described is relevant to different technologies, not just IPT.

Also, Chapter 6 - Design of Call-Processing Infrastructure and Applications - is a long, but detailed read on dial plans, which are the core of any telephony system. The authors did a good job of going through all the aspects of a dial plan including, but not limited to, gateways, numbering plans, route patterns and calling search space.

5 out of 5 stars Practical Advice for Converting to IP Telephony.......2005-11-10

Switching to IP Telephony is one of those decisions that the CEO finds easy to make. Costs decline quite a lot and quality of performance is promised to be acceptable.

Then the problem of implementation is turned over to those who will need to plan, design, implement, operate and troubleshoot the system. That lucky engineer will find that the Cisco solution is still a fairly limited one technically that requires you to make the right decisions . . . or you can end up with a system that doesn't live up to the promise that was made to the CEO. And you can guess who will get the blame for that.

I read a fair number of the Cisco networking books, and I found this one to be more candid, detailed and helpful than anyone one I have seen.

The authors wrote this book to explain what their clients had been having trouble with in implementing the first Cisco IP telephony solutions. That perspective allows you to avoid mistakes others have made.

Those mistakes can come in two areas: the system working or not; and the system's solution fitting the company's needs well or not.

I'm not an engineer, but I found the book to be easy to understand and interesting to read. For an engineer, much of the technical parts of this book will seem like old hat, I'm sure. But the tables are sure to save lots of time and mistakes by simply summarizing what needs to be done in elegant detail. For example, table 6-42 on page 233 tells you which restrictions you should place on calling (from highly restricted for lobby phones to unrestricted for the executive phones). While that's not strictly engineering (more like administration), it's something the engineers need to do properly. If not done correctly, you end up with a situation where employees waste lots of time calling their friends and family in far away countries.

People are much more sensitive to their telephone system than to their computer network. So all the details of satisfying users will be new to many engineers. For example, customizing your solution to account for the right voice-mail service is very important. Do that wrong, and you have everyone in the company angry with you. Chapter 7 is a great help in designing the right solution for your company.

No one will ever get fired for buying and using this book to put in a Cisco IP telephone system. In fact, this book may even help you earn a promotion.

Here is a list of the chapter titles to give you a sense of the book's coverage in its 648 pages:

Chapter 1 Cisco IP Telephony Solution Overview (explains the limits of Cisco technology well)

Chapter 2 Planning, Implementation, Operation and Optimization Overview (a process to get you from here to there)

Chapter 3 Large-Scale Enterprise Requirements for IP Telephony (helps you anticipate problems in the beginning)

Chapter 4 Planning Phase (marrying your IT networks to a telecom application)

Chapter 5 Design Phase (network infrastructure design)

Chapter 6 Design of Call-Processing Infrastructure and Applications (lots of details on choices)

Chapter 7 Voice-Mail System Design

Chapter 8 Implementation (a step-by-step process description)

Chapter 9 Operations and Optimization (software and hardware upgrades, CallManager operation and monitoring tools, optimization tips from time synchronization to IPT network management tools)

Good luck with your system!

5 out of 5 stars This will separate the successful from the failures!.......2005-10-05

Many of us have decided to put away our legacy PBX systems and install a VoIP based communication platform, and with all of the benefits clearly visible, we often jump into action without fully realizing the scope of what we are about to undertake. In a VoIP deployment, so many factors must be considered in the design, that often things are left out. In the deployments where QoS, switching infrastructure, and overall network design are ignored, you see problems with reliability and an overall bad taste left in the mouth of the end user. With proper planning, the problems experienced by these design flaws (or often lack of design) can be overcome, and the true glory of the VoIP system will be seen. Cisco has designed an awesome assortment of VoIP enabling technologies, that when used together can, and will, change the way we do business for the better, but only if you have a solid foundation of planning.
The authors of this title, Cisco IP Telephony: Planning, Design, Implementation, Operation, and Optimization , have taken the steps to building a solid VoIP system and set them up in an organized structure, that if followed, will provide a solid and stable installation and deployment. This isn't just another guide to walk you through the CallManager platform, but addresses design constraints of the entire VoIP system including infrastructure analysis, call processing, voice mail, QoS considerations, call flow planning, information on deployment of a pilot system, and acceptance testing processes. Once the platform is deployed, this guide will give you the insight needed to properly tune and maintain you system for many years to come. The many example forms in the back of the book will even walk you through the carrier circuit ordering process, voice mail system design, and even implementation readiness evaluation questionnaires.
I would highly recommend this title to anybody who has decided to install a VoIP system, even if you think you already have your bases covered. You can never be too-organized or have too much planning when undertaking a project of this scope. If you follow the guidelines in this book, you will have a much greater understanding of what's necessary for a successful deployment, and you won't be one of those customers wishing they would have planned things better (as they fix their installation). If asked to rate the book on a scale of 1 to 5, with 5 being the best, I would rate this a 5, and essential to the library of any VoIP engineer.

5 out of 5 stars A very good book for design engineers........2005-08-01

If you design networks or just want to get a better understanding of Cisco IP Telephony technology pick up this book. Its a great reference and a daily problem solver for your job.

5 out of 5 stars sweet spot between technical details and broad overview.......2005-07-28

This book was exactly was I was looking for. I'm a CCSP, CCNA, CCDA, CWLSS/LDS integrating Cisco voice into a Cisco WAN/LAN environment. I needed a great overview of technology but with enough technical data to drill down into where desired. Kudos to Cisco Press and Kaza for doing this perfectly. My other IPT references were starting to age, so I wanted a newer resource. This one, published in 05, covers all the changes, standards, and advancements in the last couple years. It starts with 50 pages of protocols, specs, technologies and equipment. So you learn the basics of how a Call Manager based system works and some good Telco and signaling fundamentals. The authors then embark on a design-phase analysis of different scenarios. It's a little slanted towards clean slate installs and a consultants perspective, but I was able to glean plenty of info. Lots of default values, guidelines, and RFCs sprinkled throughout. Not much in the way of IOS/configs. Good and copious templates for planning and designing. Hope Cisco continues these types of guides.
How to Solve It: Modern Heuristics
Average customer rating: 4.5 out of 5 stars
  • Kind of old stuffs
  • Optimization Mini-Library
  • It's not the technique, it's the logic behind it
  • improve your problem solving ability
  • get this book!, read it!, understand it! :)
How to Solve It: Modern Heuristics
Zbigniew Michalewicz , and David B. Fogel
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

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  5. Ant Colony Optimization (Bradford Books) Ant Colony Optimization (Bradford Books)

Accessories:
  1. Algorithms and Computation: 17th International Symposium, ISAAC 2006, Kolkata, India, December 18-20, 2006, Proceedings (Lecture Notes in Computer Science) Algorithms and Computation: 17th International Symposium, ISAAC 2006, Kolkata, India, December 18-20, 2006, Proceedings (Lecture Notes in Computer Science)
  2. Parallel and Distributed Processing and Applications: 4th International Symposium, ISPA 2006, Sorrento, Italy, December 4-6, 2006, Proceedings (Lecture Notes in Computer Science) Parallel and Distributed Processing and Applications: 4th International Symposium, ISPA 2006, Sorrento, Italy, December 4-6, 2006, Proceedings (Lecture Notes in Computer Science)
  3. Approximation Algorithms Approximation Algorithms

ASIN: 3540224947

Book Description

This book is the only source that provides comprehensive, current, and correct information on problem solving using modern heuristics. It covers classic methods of optimization, including dynamic programming, the simplex method, and gradient techniques, as well as recent innovations such as simulated annealing, tabu search, and evolutionary computation. Integrated into the discourse is a series of problems and puzzles to challenge the reader. The book is written in a lively, engaging style and is intended for students and practitioners alike. Anyone who reads and understands the material in the book will be armed with the most powerful problem solving tools currently known.

This second edition contains two new chapters, one on coevolutionary systems and one on multicriterial decision-making. Also some new puzzles are added and various subchapters are revised.

Customer Reviews:

3 out of 5 stars Kind of old stuffs.......2007-09-23

The material is alright but it is just kind of old. I can not tell from the original description otherwise, I will
not have bought it.

5 out of 5 stars Optimization Mini-Library.......2007-02-20

This is the best book I have in my optimization library. It is excellent for students and teachers as well. It introduces you to optimization using a simple language, practical examples explained in a very didactical manner. It surveys optimization techniques and categorizes it in a very well-arranged and simplified format. You wouldn't have to read tens of pages with unsightly symbols, messed with subscripts and superscripts to understand a single optimization technique.
It also brings an uplifting introduction to the concept of problem solving. I highly recommend this book to Optimization and Mathematics students and teachers.
Read the book, once you are done, look at the table of contents and give a five minutes lecture on each single title and subtitle, which is what you will be capable of doing at the end.

4 out of 5 stars It's not the technique, it's the logic behind it.......2006-07-24

Most evolutionary computation or math books deal with the techniques of solving problems. This book teachs you how to think of a solution for the problem you face, and not what problems are appropriate for the technique in hand.

The logic is that when you do a craft work, you do pick the appropriate tool from your tools box, but you don't grasp a tool and then find a job to go with it, which is the case when you can only handle this tool.

5 out of 5 stars improve your problem solving ability.......2006-02-20

The authors have updated their successful first edition, though the latter, printed in 99, was scarcely obsolete. A heuristic can be basically a rule of thumb, dressed up in fancier language. What the authors intend is for you to develop an intuition about when to use modern algorithms. Where is almost every case, these are actually implemented on a computer; a reflection of the cheap availability of computing power to most readers.

The book is a good complement to various standard algorithm texts, like those by Sedgewick, Aho and Knuth. You can consider this book as standing a level above those. [Though Knuth's books also do an excellent job of suggesting when to use or modify algorithms. ]

The level of discussion here is not of a strict, heavy mathematical approach. It can be read as informal guidelines, that discuss the gist of such ideas as simulated annealing and evolutionary methods. There is a wide range of example problems, to motivate you in understanding what might be used to solve them.

5 out of 5 stars get this book!, read it!, understand it! :).......2006-01-01

i have not finished reading this book, but it's 'worth it' if only for the first two chapters! :) anyone interested in dynamical systems (control aspects), general problem solving, AI, and human thinking should read and understand this book! :) work the problems! :) think! enjoy! :)
Design, Testing, and Optimization of Trading Systems
Average customer rating: 4 out of 5 stars
  • The best book I've read about trading system design and development
  • A good introduction to trading system development
  • Classic book for trading systems
  • Boring
  • Worst Book I've Ever Read On The Topic
Design, Testing, and Optimization of Trading Systems
Robert Pardo
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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  1. The Encyclopedia of Trading Strategies The Encyclopedia of Trading Strategies
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ASIN: 0471554464

Book Description

A practical, hands-on guide to setting up, adjusting, and trading mechanical systems that requires no computer or programming skills! Here's everything you'll need to develop and verify each stage of a profitable trading strategy, from formulation through testing to real-time trading. Armed with the author's battery of easily accomplished testing and optimization techniques — many never before published — you'll design a workable trading strategy, reliably measure its profit potential and risk, and then test it to see if it works in real-time trading. No matter what your level of trading expertise, now you can swiftly isolate and eliminate the causes of trading failure and make the decisions essential to profitable computerized trading. You'll discover: Design, Testing, and Optimization of Trading Systems helps you develop, evaluate, and apply a winning computer trading system that suits your specific needs.

Customer Reviews:

4 out of 5 stars The best book I've read about trading system design and development.......2007-07-13

The book is well written and easy to read. I have learned a great deal from it. So far, it is the best book I've read about trading system design and development. I recommend it to anybody who is serious about trading systems.

4 out of 5 stars A good introduction to trading system development.......2007-02-04

Let me state my biases up front. I've always been rather suspicious of so-called "mechanical" trading strategies, although I'm a strong supporter of a technical approach to the market.

Technical analysis, for me, has always been about individual market participants, as a group, are likely to respond to price action to further their interest for profits, or to conserve capital. Market players are not mindless robots who are as predictable as coin flips, but people pursuing goals, and who learn from history. How the market reacts to news and fundamental info is extremely important from this point of view.

While there are things that can be learned from looking at price action, any algorithm that can extract profits from markets is likely to be short lived. With the advent of cheap, powerful computers, it is all too easy to "test" a system on historical data, only to have it fail in real time. Proper system testing is difficult to do.

Even if testing is done properly, it is likely to have been found by a significant number of smart, well-capitalized people long before you or I ever came onto the scene, making historical test results misleading, possibly unprofitable.

The fact is, markets change, and the context of price action in the past may be totally different to the current market environment. How do market systems account for market change, while still producing valid results?

This book allayed some of my fears. Since system testing IS hard to do, it is unlikely that a significant percentage of people will discover the signals of a profitable system, making the method unprofitable.

Even a skeptic such as myself will admit that proper historical testing can, at the very least, encourage thought about future market conditions, and prepare for various scenarios.

Most important (to me), system testing provides a reasonable method for adapting to changing markets. As new data comes in, the model can, and should, change.

This book teaches you how to do proper system testing, so you can have confidence in your results.

I deduct 1 star from the emphasis on the use of a frequentist statistical methodology. It is becoming clear in economics that talk of "long run frequencies" makes little sense for historical events that occur in a particular place, or a particular time, and are not likely to be repeated.

The use of Bayesian methods based on a subjective interpretation of probability (ie. degrees of belief), are growing in usage, and can provide more appropriate answers to certain questions that the "frequentist" methods do not.

For experienced technicians, I can recommend it.

5 out of 5 stars Classic book for trading systems.......2006-11-08

Very well written (simple English) that help to organize thoughts of trading. and it help to improve your level of thinking about trading in general. little book, but very useful.

2 out of 5 stars Boring.......2006-05-01

I agree in part with the reviewer that has given 1 star to this book. I have not finished this book yet, and in fact I bought this book because of the numerous 5 stars reviews.

Many definitions appear only after they are mentioned in the text, so that perhaps you need to read and reread for this book to be useful.


1 out of 5 stars Worst Book I've Ever Read On The Topic.......2005-04-19

I have never written a comment about a book, but hopefully other people will at least be warned. This is the one of the worst books I've ever read. I have read several Wiley books; most of them are poorly written and lacking substance. This one is unbelievably bad.
This book deserves a negative five stars. (Who wrote those other reviews?)
If you have never read a book on trading systems, then this book is may tell you something. Otherwise, save your money. There's nothing here.
Convex Optimization
Average customer rating: 4.5 out of 5 stars
  • Excelent reference both for theory and practice
  • A definite guide
  • bloated
  • Convex Optimization
Convex Optimization
Stephen Boyd , and Lieven Vandenberghe
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0521833787

Book Description

Convex optimization problems arise frequently in many different fields. A comprehensive introduction to the subject, this book shows in detail how such problems can be solved numerically with great efficiency. The focus is on recognizing convex optimization problems and then finding the most appropriate technique for solving them. The text contains many worked examples and homework exercises and will appeal to students, researchers and practitioners in fields such as engineering, computer science, mathematics, statistics, finance, and economics.

Customer Reviews:

5 out of 5 stars Excelent reference both for theory and practice.......2006-03-02

The book provides sound theoretical basis in a non-intimidating way. It also presents many examples that help the reader understand and relate his or her specific needs to general convex optimization problems. I think this book is a really good compromise between theory and practice: it can please the more mathematics-oriented with proofs, definitions, and bibliography; as well as the more application-oriented with examples, implementations, and heuristics. The authors have been very generous in allowing the free download of the full book from their website.

5 out of 5 stars A definite guide.......2006-01-15

The book excels in readability and style. A perfect balance on the theoretical and practical aspets of the convex optimization. As the name implies, and also as the authors put in preface, it is about recognizing, formulating, and solving convex optimization problems. Provides necessary mathematical background in the first part---not as deeply as a gradute level convex analysis book---and therefore helps reader build a working knowledge. If something is not covered in this part but essential for a working knowledge, then it is in the appendices for sure. Provides a wealth of examples, exercises, and applications. Perfect for self-study as well as classroom use.

3 out of 5 stars bloated.......2005-12-02

as most engineering books, this one lacks depth and rigor. the development of the theories is often cluttered with TOO many examples.

this seems a swing to another extreme from most mathematical books where the naration is often too formal and lacks examples. (that old fool Rockafellar's book doesn't have one single figure in the entire book!)

IMHO, something in between is needed.

5 out of 5 stars Convex Optimization.......2005-05-03

This is an absolutely wonderful work on the subject. It delivers precisely what the preface promises -- a very comprehensive introduction to convex optimization for users. Moreover, it delivers far more, for it is incredibly well-written and unusually accessible. It's a joy to read.
Encyclopedia of Optimization
Average customer rating: Not rated
    Encyclopedia of Optimization

    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0792369327

    Book Description

    Optimization problems are widespread in the mathematical modeling of real world systems and their applications arise in all branches of science, applied science and engineering. The goal of the Encyclopedia of Optimization is to introduce the reader to a complete set of topics in order to show the spectrum of recent research activities and the richness of ideas in the development of theories, algorithms and the applications of optimization. It is directed to a diverse audience of students, scientists, engineers, decision makers and problem solvers in academia, business, industry, and government.

    Optimization by Vector Space Methods (Series in Decision and Control)
    Average customer rating: 4.5 out of 5 stars
    • Elegant and astonishing
    • A Good Book but Seriously Overpriced
    • This is a true classic
    • Simply the perfect math book
    • Thank You Dr. Luenberger
    Optimization by Vector Space Methods (Series in Decision and Control)
    David G. Luenberger
    Manufacturer: Wiley-Interscience
    ProductGroup: Book
    Binding: Paperback

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    4. Convex Optimization Convex Optimization
    5. Elements of the Theory of Functions and Functional Analysis Elements of the Theory of Functions and Functional Analysis

    ASIN: 047118117X

    Book Description

    Engineers must make decisions regarding the distribution of expensive resources in a manner that will be economically beneficial. This problem can be realistically formulated and logically analyzed with optimization theory. This book shows engineers how to use optimization theory to solve complex problems. Unifies the large field of optimization with a few geometric principles. Covers functional analysis with a minimum of mathematics. Contains problems that relate to the applications in the book.

    Customer Reviews:

    5 out of 5 stars Elegant and astonishing.......2006-03-17

    Professor Luenberger unites many areas of optimization using a few principles from functional analysis. The explanations are clear and the proofs are compact and elegant. This book is your tool for understanding the deep connection between linear programming, convex optimization, game theory, optimal control and series approximation (e.g. Fourier series).

    Luenberger's book has over 1300 citations as of March 2006. In my opinion, the material in this book is essential for any graduate student or professional who intends to contribute to the literature in optimization or optimal control.

    3 out of 5 stars A Good Book but Seriously Overpriced.......2005-01-15

    The exposition is pretty clear and the book has a good number of worked non-trivial examples. At $40 this would be a great book, but $100 for a PAPERBACK book written 30 years ago is a bit ridiculous. The first 1/4 of the book is also a (very) basic introduction to functional analysis which, if you have had any contact with this subject before, you will probably skip making the book quite short.

    5 out of 5 stars This is a true classic.......2004-12-18

    This book is a timeless classic, filled with extraordinarily powerful mathematics and applicable to just about every serious subject area. Luenberger did a masterful job of writing a book that will "unravel the spaghetti" seen in most other books. The visual perspectives he provides to seemingly abstract ideas are the key.

    5 out of 5 stars Simply the perfect math book.......2003-07-04

    Optimization by Vector Space Methods, by David Luenberger, is one of the finest math texts I have ever read, and I've read hundreds. Many years ago this book sparked my interest in optimization and convinced me that the abstract mathematics I had been immersed in actually would be applicable to real problems. Since then, Luenberger's book has inspired several of my graduate students. I merely lent them my copy, and Luenberger did the rest; he drew them in by carefully laying the foundation for an elegant theory, with just the right mix of formalism and intuition, and opened their eyes to the beauty and practicality of abstract mathematics. Anyone with an interest in higher-level mathematics (beyond multi-variable calculus, say) would benefit from exposure to this finely-crafted book. I daresay, the rampant math anxiety that is so prevalent in the West would be substantially reduced if more authors would take such meticulous care in presenting their material.

    The format of Luenberger's book is also extremely appealing in a way that I cannot quite put my finger on. The typography and illustrations are inherently crisp and inviting; they draw you in. There is nothing at all superfluous or gratuitous in this book. It is utterly to-the-point, methodical, and above all, clear. The techniques are developed starting from an elementary treatment of vector spaces, then proceeding on to Banach spaces and Hilbert spaces. Along the way, Luenberger introduces convexity, cones, basic topology, random variables, minimum-variance estimators, and least squares, among many other things. There is a recurring theme of duality, which can be used in a way analogous to the inner product of a Hilbert space. In particular, the familiar projection theorems of Hilbert spaces can be echoed in simpler normed linear spaces using duality, which Luenberger motivates and covers beautifully.

    The book also covers some of the standard fare of functional analysis, such as the Han-Banach theorem, strong and weak convergence, and the Banach inverse theorem. However, Luenberger never wanders too far off into abstract nonsense; around every corner lay tantalizing application of these ideas to optimization. Luenberger first explores optimization of functionals then covers constrained optimization, which builds upon concepts such as positive cones and Lagrange multipliers. The optimization methods themselves have endless applications in fields such as computer vision, computer graphics, economics, and physics. Indeed, the list is effectively endless as optimization techniques pervade math and science.

    I'm certain that the appeal of this book is helped immeasurably by the inherent beauty of the subject matter. Hilbert-space methods are lovely in themselves--they possess a structure that engages one's geometric intuition while at the same time admitting convenient algebraic properties. Once you are in the habit of phrasing problems in abstract settings such as Hilbert spaces, it forever changes how you look at things; you cannot help but look past the clutter to the essence of a problem (or, at least try very hard to do so). While this material is not nearly as abstract as, say, category theory, it nevertheless hits a high point in mathematics--a point more people ought to experience.

    If you've had some exposure to optimization methods, or need to apply them in the context of computer vision, graphics, or finance, to mention just a few areas, then I urge you to take a look at Luenberger's fine book. It too hits a high point in clarity of mathematical writing. Combine beautiful theory with endless applications and lucid writing, and you have a winner of a book.

    5 out of 5 stars Thank You Dr. Luenberger.......2002-10-15

    I owe Dr Luenberger a million thanks for writing this book. As his student, I think he is the master of putting complex issues in simple words. Your faithful student..Jayanth Krishnan

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    7. Symplectic Geometry and Quantum Mechanics (Operator Theory: Advances and Applications / Advances in Partial Differential Equations)
    8. The Five Dysfunctions of a Team, Facilitator's Guide
    9. The Little SAS Book: A Primer, Third Edition
    10. The Shape of Space (Pure and Applied Mathematics)

    Books Index

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