Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
Average customer rating: 3 out of 5 stars
  • It's an OK book
  • Thought Provoking
  • Genuinely Insulting...
  • who moved my cheese
  • Overrated
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
Spencer Johnson
Manufacturer: Putnam Adult
ProductGroup: Book
Binding: Hardcover

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ASIN: 0399144463

Amazon.com

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.

Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out. --Lou Schuler

Book Description

The Change Survival Kit is an A-Mazing Way to Deal with Changes in Your Work and in Your Life. It reminds you to use what you discovered in the "Cheese" story - and enjoy it!
The kit contains:
A copy of the #1 Hardcover Book
12 Animated Reminders
24 Screen Saver Prompts
12 Desktop Wallpapers
Photo-Top Mouse pad
FREE! Multi-Level Maze Game

Customer Reviews:

3 out of 5 stars It's an OK book.......2007-10-04

Just like most of the people, I got this book from my employer (I hope it's not a sign of restructuring :)).
I'm afraid that I do a too good job of reviewing the book one would no longer need to buy it anymore. In essence, the whole book can be summarized in about 10 statements. In all fairness though, these are insightful and worth meditating on statements.
So, like I said... An OK book.

3 out of 5 stars Thought Provoking.......2007-10-03

The book is an easy and quick read but the story will put thoughts in your head that you will think about for years if not a lifetime. Life brings us all challenges so this book is for all of us... That is, unless your life is perfect.

1 out of 5 stars Genuinely Insulting..........2007-09-29

Genuinely insulting to the independent thinker. Yeah I know, it's been said countless times but I felt the need to reinforce that notion. If you're someone that's more comfortable being a follower and having your life and work environment structured for you then you're more likely to enjoy this book and find something meaningful in it. If you're someone that uses logic and reason to guide your decisions then don't waste your time or money on this rehashed brainwashing manual. This is a book written for unquestioning, mindless followers, not a book for leaders. But a tool that leaders would use to try and control their subordinates.

4 out of 5 stars who moved my cheese.......2007-09-21

Light, but nevertheless thought provoking reading. Good for an hour or so by the fire.

1 out of 5 stars Overrated.......2007-09-17

This book has been considered a classic by many and used widely in the corporate world. In my opinion, however, if you are seriously considering reinventing yourself or improving how you manage life, this book won't get you there. Change doesn't come about with a superficial one-hour read. Consider a book like "The Path of Least Resistance" by Robert Fritz. It will take more time and effort, but I think it's a seminal work in the field of human motivational theory. If you give it a chance, it might transform you.
Mario Alonso, Ph.D; author of "Family Business Survival: Six Key Tasks Required for a Successful Family Business" www.AlonsoStrategyConsulting.com
Cheese: A Connoisseur's Guide to the World's Best
Average customer rating: 5 out of 5 stars
  • Good Reference
  • Cheese Maven's Choice
  • ... and then came the Book of Cheese
  • A Course on Cheese
  • Remarkable! Essential for Anyone Interested in Cheese
Cheese: A Connoisseur's Guide to the World's Best
Max Mccalman , and David Gibbons
Manufacturer: Clarkson Potter
ProductGroup: Book
Binding: Hardcover

Cheese & DairyCheese & Dairy | Cooking by Ingredient | Cooking, Food & Wine | Subjects | Books
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ASIN: 1400050340
Release Date: 2005-08-30

Book Description

Filled with indispensable information from America’s foremost authority, Max McCalman, Cheese: A Connoisseur’s Guide to the World’s Best is your road map to exploring the world of fine cheese. As the maître fromager at New York’s acclaimed Picholine restaurant (the first in the country to offer a serious cheese program) and author of the widely acclaimed The Cheese Plate, McCalman has selected, tasted, and studied hundreds of cheeses, serving them to thousands of cheese lovers. And now he has created the definitive reference on the subject. Cheese profiles about 200 of the world’s best cheeses—and only the best—complete with all the practical information you could need and all the fascinating details you could want.

An incredible variety of real cheeses from around the world—including right here in the United States—are becoming more widely available. From distinguished Cabrales to oozing Reblochon and buttery Fontina d’Aosta, real cheese can rival the most spectacular creations of chefs, and all you have to do is buy the good stuff and serve it properly. Cheese is the ultimate guide to doing just that. Profiles of the cheeses include not only McCalman’s evocative descriptions but fascinating information on how each cheese is made, who the best producers are, similar cheeses to seek out, and even tips on what time of year the cheese is at its peak, how to store it, and how to serve it for maximum enjoyment.

Of course, wine is cheese’s favorite companion, so McCalman taste-tested thousands of wine and cheese combinations to offer unprecedented guidance on exactly which wines are most compatible with each and every cheese.

From the A of Aarauer Bierdeckel to the Z of Zamorano, Cheese is an illuminating, seductive guide to the very best that the world’s cheesemakers have to offer.

Customer Reviews:

4 out of 5 stars Good Reference.......2007-01-12

This my second cheese book. My first one, "Cheese Primer" didn't list many of the cheeses our local gourmet store carries. This does, and then some. I don't always agree with his ratings, but the descriptions are accurate. Best read if you already know something about cheese and want to expand your horizons.

5 out of 5 stars Cheese Maven's Choice.......2007-01-04

Cheese is not only my profession, it is my passion. I have a large collection of books about cheese. "Cheese: A Connoisseur's Guide to the World's Best" is an excellent reference, and the perfect complement to McCalman's "The Cheese Plate." Although less comprehensive than the classic "Cheese Primer" by Steven Jenkins, I find McCalman's guide, with its luscious photos, truely a "connoisseur's guide" rather than an encyclopedia. Unfortunately, the majority of the world-class cheeses that McCalman so beautifully depicts and describes, are not widely available throughout the US. What a shame!

5 out of 5 stars ... and then came the Book of Cheese.......2006-06-25

From Quebec's Chaput Vacherin Mont d'Or to Ireland's Ardrahan and Roomano of Holland to Switzerland's Sbrinz, Cheese - A Connoisseur's Guide to the World's Best by Max McCalman and David Gibbons is a sumptuous feast for mind and eye to 200 of the world's finest cheeses. Listen to what McCalman has to say about Epoisses - "the King of Cheeses" - "Take it out of the fridge, put it on a plate, wait for it to turn meltingly soft and alluring, then cut in and enjoy the beautiful essence of controlled milk spoilage." No wonder this book has become my guide when seeking out a new world of artisanal cheese to explore!

Several suggestions in a new edition -

(1)a description of the 100 point scale used in rating cheeses would be interesting and informative, and would be helpful in making the ratings appear less arbitrary and
(2)a reference list to other informative and authoritative books on cheese consulted by the authors in preparing the book or of potential interest to readers.

5 out of 5 stars A Course on Cheese.......2006-06-01

I love a good piece of stinky cheese. I enjoy taking it out of the fridge and letting its nasty old stank peel the paint off my walls, knockout my cat, and make the local children cry. It's how you know you gots yerself sum quality cheese right there.

Unfortuneatly, I must admit, my cheese knowledge is limited to about, oh, whatever I might have picked up from a cookbook or Food Network. Thank heavens for Max McCalman, may chiors sing his spoiled milk praises! For those who don't really know this guy, he is the man and fromager (cheese brainiac) who pretty much single handedly spearheaded the idea of presenting true artisinal cheeses, cheese courses, and giving cheese the kind of credit we give to wine here in America. He has become well known for his work in the New York restaurants Picholine and Artisinal, and luckilly for those of us not living shibby in New York, has gone out of his way to create a wonderful guide to the best of the best in his second book, Cheese: A Connoisseur's Guide to the World's Best.

While McCalman's first book, The Cheese Plate, co-authored by David Gibbons, was a chic everyperson's guide to wine and cheese pairings, Cheese simply gives us 200 of the world's best cheeses. Listed in alphabetical order, each cheese is described beautifully and concisely noting where it is produced, how it is produced, how best to enjoy it, and the underlying flavors you should expect when experiencing it. I use the word experience, because after trying some of these selections, it really is the only appropriate word that the English language can offer me. McCalman also goes ahead to offer with each cheese a variety of different wines (red, white, and blush) and even some sparkling wines that should help you wow your party guests' palates.

McCalman, also understanding our blind kitten approach to cheese, also guides you through various aspects of cheese. Early chapters deal with how to select, store, prepare, serve various kinds of cheese. Later on we are given a thurough lesson on how to pair cheese with various breads, fruits, and nuts, or how to simply lay back and enjoy a piece unmolested by any other food. Basics for how to create and serve a cheese course or a cheese tasting party will inspire you to host your own (I know I plan to have a truly stinky one shortly!). Lastly, of course, an extensive, though maybe a bit too much so, course on how to pair wine and cheese. The watchful and caring teacher, he does this in a simple, plainspoken manner, allowing any reader to understand not only how to preform each task, but the why behind it as well.

I have to say, I would not have discovered my love of Lancaster, my passion for Prattigauer, my desire for Doddington, and how I give resounding praise to Roaring 40's Blue!

Overall, I give Cheese a 5 out of 5. This book is a wonderful addition to any food lover's bookshelf. It's susinct, informative, and covers a wide variety of cheeses you can find from California to Italy.

5 out of 5 stars Remarkable! Essential for Anyone Interested in Cheese.......2006-06-01

This book, written by one of America's foremost authorities on cheese, is remarkable. The material is well researched, the photographs are stunning, and the recommendations are top notch. Particularly important are the wine pairings, which are insightful and very useful. Like McCalman's "The Cheese Plate," this book looks as elegant as a coffee table book, however it contains a wealth of information valuable to any cheese enthusiast.
Who Moved My Cheese?
Average customer rating: 4 out of 5 stars
  • Cheesy
  • Doesn't Matter Who Moved It.
  • Who downsized my brain?
  • Flowing with change
  • Positive Change
Who Moved My Cheese?
Spencer Johnson
Manufacturer: Vermilion
ProductGroup: Book
Binding: Hardcover

Business & InvestingBusiness & Investing | Subjects | Books | Accounting | Biography & History | Business Life | By Publisher | Economics | Finance | General | Industries & Professions | International | Investing | Job Hunting & Careers | Management & Leadership | Marketing & Sales | Organizational Behavior | Personal Finance | Popular Economics | Real Estate | Reference | Skills | Small Business & Entrepreneurship | Women & Business
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  5. Who Moved My Cheese? For Kids Who Moved My Cheese? For Kids

ASIN: 0091883768

Customer Reviews:

2 out of 5 stars Cheesy.......2007-04-24

This book, "Who Moved My Cheese?", by Spencer Johnson M.D., reads like the key-note address at some would be motivational breakfast for upper management. One that may be trying to advise the execs on how to get the underlings to go along with any company policy that is about to change. One that has the members of the meeting rolling their eyes with boredom and checking their watches to see how much longer they have to go.The entire idea behind this book could be summed up on page 45, in three little sentences. "That's life! Life moves on. And so should we." And that's a good thought. But this short book is neither inspirational nor motivational,a bit corny, and at times I found myself rolling my eyes and looking to see how many more pages I had to go.

The are three parts to this 94 page book(many of the pages are illustrations) . The first is 'A Gathering" Friends are having a reunion. They talk about the different directions their lives have gone, and how unpredictable experiences came up that changed and shaped their lives differently then they thought it would be. Then someone says all this talk reminds them of a story and proceeds to tell part 2 "Who Moved My Cheese" Two mice and two tiny people live in a maze. Every day they go out and look for their cheese(cheese, a metaphor for anything that they want it to be). When changes in their secure little world take place, they can either decide to go with the flow, or sit and hope things will change for the better magically.The four characters, have different attitudes about getting things done, with the 2 mice not wasting anytime in finding their "cheese". The two little people on the other hand are not quite that simple, their complex brains get in the way. Will these humans ever see the light? Is is always the right thing to just go with the flow?(I think not!)

The third section is a return to the group for a discussion of this very deep story(Yeah right). How did it effect them and what will they take from the story to use in their lives, be it work or personal. They really got much more out of it then I did! And..to further insult our intelligence, there is a "Story Behind The Story". In a foreword by Kenneth Blanchard PH.D., the meaning of the story and the symbolism is all explained to us, just in case we don't get it!

This book is like Velveeta..over processed and over priced. If you feel the need to read it, try the library. You can read it in less then an hour, put it back on the shelf and not have to worry about the due date.
Well, gotta go. This book made me hungry for a cheese omelette....Laurie


4 out of 5 stars Doesn't Matter Who Moved It........2007-04-11

Spencer Johnson presents a pithy little manual that is tremendously applicable in these turbulent days of change. Whether it is a job change, divorce, terrorism, or any sort of newness, Mr. Johnson manages to speak into almost anyone's "changing" situation. His admonition to change our paradigm is a cogent one. After all, because dinosaurs could not adapt, they too became extinct. So, to prevent going the way of the chimney sweep, horse and buggy, or the eight track player, one would be well advised to pay attention. It is no wonder that this book is a best seller.

1 out of 5 stars Who downsized my brain?.......2007-04-08

This offensively simple-minded pamphlet of useless advice is only given out by managers about to lay-off as many people as they can. Then, to take away from horrors of losing your job, you're meant to feel happy because "change is good". Not only that... you're meant to believe that questioning change is for losers -- as if change just comes magically from above, and not as a result of corporate incompetence and greed at the highest levels.

If your boss gives you this book (or worse, makes you buy it yourself), I recommend getting "who cut the cheese" by Mason Brown, instead. And also, remember to steal as many office supplies as you can.

5 out of 5 stars Flowing with change.......2007-03-01

Dr. Spencer Johnson cleverly illustrates the importance of change and how human beings should flow with change. According to this book, change should be viewed as a strong motivator in one's pursuit of wholeness. Change is to be expected and welcomed, not shunned away from. I congratulate Dr. Spencer for presenting his perspective in such an easy to understand manner. Don't hesitate nor delay this educational moment any longer. This is a very quick read which will both teach and amuse all who endeavor to give this great life lesson a chance.

5 out of 5 stars Positive Change.......2007-01-27

Johnson's book "Who Moved My Cheese?" gives individuals many suggestions on how viewing changes and negative situation in a positive and opportunistic way will lead us to a possibly more rewarding situation or opportunities that may have not been realized.
The Stinky Cheese Man and Other Fairly Stupid Tales
Average customer rating: 4.5 out of 5 stars
  • stinky cheese man rules
  • Hilarious!
  • The best in fractured fairy tales!
  • Worst Book Ever!?
  • Not for children
The Stinky Cheese Man and Other Fairly Stupid Tales
Jon Scieszka
Manufacturer: Viking Juvenile
ProductGroup: Book
Binding: Hardcover

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ASIN: 067084487X

Amazon.com

If geese had graves, Mother Goose would be rolling in hers. The Stinky Cheese Man and Other Fairly Stupid Tales retells--and wreaks havoc on--the allegories we all thought we knew by heart. In these irreverent variations on well-known themes, the ugly duckling grows up to be an ugly duck, and the princess who kisses the frog wins only a mouthful of amphibian slime. The Stinky Cheese Man deconstructs not only the tradition of the fairy tale but also the entire notion of a book. Our naughty narrator, Jack, makes a mockery of the title page, the table of contents, and even the endpaper by shuffling, scoffing, and generally paying no mind to structure. Characters slide in and out of tales; Cinderella rebuffs Rumpelstiltskin, and the Giant at the top of the beanstalk snacks on the Little Red Hen. There are no lessons to be learned or morals to take to heart--just good, sarcastic fun that smart-alecks of all ages will love.

Book Description

"Parodic humor here runs riot...irrepressibly zany fun!" --Kirkus

* Caldecott Honor Book
* An ABBY Honor Book
* Publishers Weekly Top Selling Kids Books of All Time List
* ALA Notable Children's Book
* New York Times Notable Book of the Year
* New York Times Best Illustrated Books of the Year
* School Library Journal Best Books of the Year
* Booklist Children's Editors' Choice, "Top of the List"
* The Horn Book Fanfare
* Texas Bluebonnet Award
* Parenting's Reading-Magic Award

Customer Reviews:

4 out of 5 stars stinky cheese man rules.......2007-10-10

This is an excellent book. Great imagery and a fun read. The stupid tales are great for young imaginative minds.

5 out of 5 stars Hilarious! .......2007-09-03

They read this book to me in grade school and I thought it was very funny. Not your traditional fairy tale stories but its great. Little kids may not get the full humor but even a college grad like myself still enjoys it. Plan to read it to my children when they are older!

5 out of 5 stars The best in fractured fairy tales!.......2007-08-19

This is one of my favorite children's books, because it takes the old fairy tales we all know and love, then gives them a twist and a half! Check out the table of contents: The Princess and the Bowling Ball, The Really Ugly Duckling, Little Red Running Shorts, Cinderumpelstiltskin, The Tortoise and the Hair, and (my personal favorite) The Stinky Cheese Man! Each skewed story is told on just one page (okay, some extend to two or more) and they are, well, straaaaaaange. But kids dig 'em. Adults too. All you have to do is open your mind and let the weird, half-crazy side of you out.

1 out of 5 stars Worst Book Ever!?.......2007-08-03

Quite possibly the worst book I've ever read for kids. It might be funny for adults, but after trying to read it to my child, I tossed it in the trash. It's not like traditional FairyTales are that great anyway, but to put a stupid and sarcastic twist on them? It falls flat with me.

1 out of 5 stars Not for children.......2007-07-16

I bought this thinking my children might like it. It is definitely not for children. It could confuse them.
The Cheese and the Worms: The Cosmos of a Sixteenth-Century Miller
Average customer rating: 4 out of 5 stars
  • Very Interesting
  • A rare view into the mind of a 16th century miller
  • Microhistory of the masses
  • Well written, fascinating tale
  • Keep this book in mind
The Cheese and the Worms: The Cosmos of a Sixteenth-Century Miller
Carlo Ginzburg
Manufacturer: The Johns Hopkins University Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0801843871

Book Description

"A wonderful book... Ginzburg is a historian with an insatiable curiosity, who pursues even the faintest of clues with all the zest of a born detective until every fragment of evidence can be fitted into place." -- New York Review of Books

Customer Reviews:

4 out of 5 stars Very Interesting.......2007-07-23

Researching within the archives of the Inquisition in northeastern Italy, Ginzburg came across a set of records describing the trials of an obscure miller from the Friuli area. Menocchio, as he was known, repudiated a wide variety of conventional positions on religion, on politics, and even on cosmology. The title of the book reflects Menocchio's unusual and somewhat naturalistic idea about the origin of the universe. In Counter-Reformation Italy, these ideas were not merely unusual, they were regarded as actually dangerous. Following his second trial, in which Menocchio was found to be backsliding, he was executed.
Ginzburg presents Menocchio as an autodidact synthesizing ideas from a variety of sources. Menocchio may have acquired some ideas from Anabaptist radicals who had been active in the Friuli. Other ideas seem to have come from an eclectic, though limited, array of books. As Ginzburg points out, this is an example of the impact of printing. It brought such books as Mandeville's travels and possibly even the Koran into the hands of a lowly miller. Most controversially, Ginzburg argues that many of Menocchio's ideas result from or were influenced by a common European peasant world view whose nature has been largely lost to us. This is an interesting hypothesis which Ginzburg defends very well but it can only be a hypothesis. Neither Ginzburg nor anyone else has the data to evaluate this idea properly. It may be simply that Menocchio was a village crank; an intelligent man with relatively unique ideas.
Regardless of the final interpretation, this well written book provides an interesting view of life in Counter-Reformation Italy.

4 out of 5 stars A rare view into the mind of a 16th century miller.......2007-05-30

It is rare that we can see how common people thought 500+ years ago (another source is the Icelandic Sagas). This book shows that books were read by common people, not just the leaders. In this case, this miller got into a lot of trouble by reading. Lets hope that our current freedom of thought is not restricted in the future.

4 out of 5 stars Microhistory of the masses.......2004-12-13

Borne of the microhistory genre, "The Cheese and the Worms" provides a glimpse into the life of a miller in medieval Italy. No ordinary miller is 'Menocchio', however, as he is inquisitioned for his radical religious philosophies. In a time and place where Catholicism was undoubtedly the religion of Europe, Menocchio harbored unique ideas about religious doctrine, the teachings of the Catholic Church, and man's purpose. Although some of his many ideas contradict others that he had, he was well-read and surprisingly well-educated for a man of his station. As Ginzburg says, though, we must look to the Protestant Reformation and the invention of the printing press as being major catalysts for such learning and religious evolution. Within the microhistory genre, "The Cheese and the Worms" is most fascinating when we ask the question: Was this an isolated phenonmenon or was this a reflection of many people's views? The answer, I suppose, lies with Menocchio, but there is still much to be gleaned from this book.

5 out of 5 stars Well written, fascinating tale.......2002-05-13

Description of a miller with an intresting ('modern') cosmological belief whose rebellion in thought is prosecuted by the Taliban of that time, the Roman Catholic Church. Forced to explain his nonAristotelian views (and, if Ginzburg is telling the truth, he responded extremely well to the inquisitors' questions!), the miller outwits his arrogant, narrow-minded judges and so wins the reward of torture and imprisonment, losing his wife, family, everything in the end. Galileo, who had a higher social position and powerful protectors, suffered no worse than house arrest, in comparison.

5 out of 5 stars Keep this book in mind.......2002-03-04

Anytime you want to tell yourself that the Catholic Church isn't that bad, just keep this book in mind. It is just more proof that the church is the most corrupt institution in the history of time. . .with that in mind. The book is very interesting, it deals with the trial of a smart man at the time who was accused of heresy. So throughout the trial we begin to realize how well read this man is and how well he has developed his ideas. It is a good case study of the life of a common man in 1599.
Cherry Cheesecake Murder (Hannah Swensen Mysteries)
Average customer rating: 3.5 out of 5 stars
  • delish-iously entertaining!
  • An okay entry in a struggling series
  • Cookies can be deadly...
  • Okay If You Can Suspend Contact with Reality
  • Too sweet...
Cherry Cheesecake Murder (Hannah Swensen Mysteries)
Joanne Fluke
Manufacturer: Kensington
ProductGroup: Book
Binding: Paperback

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  1. Peach Cobbler Murder (Hannah Swensen Mysteries) Peach Cobbler Murder (Hannah Swensen Mysteries)
  2. Sugar Cookie Murder (Hannah Swensen Holiday Mysteries) Sugar Cookie Murder (Hannah Swensen Holiday Mysteries)
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ASIN: 0758202954

Book Description

Hannah Swensen and her bakery, The Cookie Jar, bask in the glow of Hollywood glamour when Main Street becomes a movie set. And although tensions simmer as the cameras roll, no one expects the action to turn deadly...until it's too late...

There's no such thing as privacy in Lake Eden, but Hannah never thought things would go this far. Everyone has been telling her what to do ever since she got not one but two marriage proposals. Movie mania soon shoves Hannah's marriage dilemma into the background and even gives her cat a shot at stardom. The Cookie Jar serves as snack central with Main Street rented out for the week. She stirs lots of fresh gossip, whipping up treats for cast and crew, including demanding director Dean Lawrence's favorite--cherry cheesecake.

Everything's on schedule until Dean demonstrates a suicide scene with a prop gun that turns out to be all too real. As filming continues, Hannah sifts through the clues, hoping against hope that the person responsible for Dean's death is half-baked enough to have made a mistake. When it happens, Hannah intends be there--ready to rewrite a killer's lethal script with the kind of quirky ending that can only happen in Lake Eden...

Download Description

Hannah Swensen and her bakery, The Cookie Jar, bask in the glow of Hollywood glamour when Main Street becomes a movie set. And although tensions simmer as the cameras roll, no one expects the action to turn deadly...until it's too late...There's no such thing as privacy in Lake Eden, but Hannah never thought things would go this far. Everyone has been telling her what to do ever since she got not one but two marriage proposals. The votes are evenly divided between Detective Mike Kingston and town dentist Norman Rhodes.

Customer Reviews:

5 out of 5 stars delish-iously entertaining!.......2007-05-18

Well structured, likeable characters, fast paced story with bonus recipes that are "wonderful". A great read to share with a friend.

3 out of 5 stars An okay entry in a struggling series.......2007-04-10

I have read all of the Hannah series, and the last three novels have begun to strain my patience. I find both Andrea and Tracey increasingly annoying, and am frustrated by the so-called love triangle between Hannah, Norman and Mike. There needs to be some resolution of the proposals and Hannah's relationship with both Norman and Mike. No person would have a "ready to marry you" relationship with two people at the same time.

This story moved slow, only picking up pace 2/3 of the way into the book after the murder occurred. This, in my opinion, occurred too late in the story and the last third, the part with Hannah investigating, seemed rushed and almost an afterthought. This is what I usually read this type of book for, the mystery.

While I will give the author another try in her next book, there may need to be some major shake ups for me to continue with this series that continues to struggle.

4 out of 5 stars Cookies can be deadly..........2007-03-26

Ok, first of all I have to confess that I'm a fan of this series. I love the recipes, the characters and most of all the setting. Since I live in South Texas, I love to read about how people live in cold climates. In this seventh Hannah Swensen mystery, a movie crew in search of a quaint Minnesota location comes to Lake Eden to film a movie. The citizens of Lake Eden are thrilled and so is Hannah, since she is asked to cater for the crew. The filming goes smoothly until the director, who is a womanizer, seems to accidentally shoots himself with a prop gun. Turns out there were real bullets in the gun, so was his death really an accident? Hannah thinks NOT, and she's right. Someone switched the unloaded prop gun and left a real one in its place. Eventually Hannah solves the case, but we're treated to some great batches of Double Flake Cookies and Angel Kisses first. Readers may find that they like me are tired of Hannah's love life. She can't seem to choose between Norman and Mike, and it's getting old. However, that shouldn't prevent anyone from picking up this entertaining book. It's a good idea to start the series at the beginning, first because of the fabulous recipes in each book, and secondly, because the citizens of Lake Eden are worth getting to know.

2 out of 5 stars Okay If You Can Suspend Contact with Reality.......2007-03-04

I love cozy mysteries, and I'm used to having to overlook a lot of inconsistencies with real life to enjoy them. At least there is a decent plot to this story, unlike the Sugar Cookie Murder. But the idea that two successful, likeable men are competing for Hannah and are patiently waiting while she tries to decide between them strains even the best imagination. If someone doesn't love me enough to say "yes" when I propose, that is the end of our romantic relationship. Hannah's incredibly precocious neice is almost too good to believe, and I guess I really don't believe her. And the director of the movie waits this late to cast the big role that Tracy gets??? Right... My favorite character is Moishe; having had many nice cats, I find him to be a character who is totally true to real life. This will probably be my last Fluke mystery. Having read the entire series, I find it hard to say good-bye, but I just can't see continuing with these unbelieveable plots.

2 out of 5 stars Too sweet..........2007-03-03

Joanne Fluke's "Cherry cheesecake Murder" is really sickeningly sweet, even for for those with a taste for 'cozy' mysteries, such as I. Even the recipes interspersed throughout go heavy on the sugar and the endorsements for Ghiradelli Chocolates and Hershey Kisses. Then there are all the 'beau's' who are hugging Hannah throughout, though she plays coy and only 'tingles' at their touch. You get the message....and the mystery plot itself is only secondary to the rest of this airy, spun-sugar concoction.
Home Cheese Making: Recipes for 75 Delicious Cheeses
Average customer rating: 4 out of 5 stars
  • Cheese Making - Awesome Book!
  • Excellent purchase!
  • Useful Cookbook
  • An extremely informative book
  • A Standard for Cheese Making
Home Cheese Making: Recipes for 75 Delicious Cheeses
Ricki Carroll
Manufacturer: Storey Publishing, LLC
ProductGroup: Book
Binding: Paperback

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ASIN: 1580174647

Book Description

The classic home cheese making primer has been updated and revised to reflect the increased interest in artisanal-quality cheeses and the availability of cheese making supplies and equipment.

Here are 85 recipes for cheeses and other dairy products that require basic cheese making techniques and the freshest of ingredients, offering the satisfaction of turning out a coveted delicacy. Among the step-by-step tested recipes for cheese varieties are farmhouse cheddar, gouda, fromage blanc, queso blanco, marscarpone, ricotta, and 30-minute mozzarella. Recipes for dairy products include crFme frafche, sour cream, yogurt, keifer, buttermilk, and clotted cream. There are also 60 recipes for cooking with cheese, including such treats as Ricotta Pancakes with Banana Pecan Syrup, Cream Cheese Muffins, Broiled Pears and Vermont Shepherd Cheese, Prosciutto and Cheese Calzones, and Grilled Vegetable Stacks with Roasted Red Pepper Sauce. Profiles of home cheese makers and artisan cheese makers scattered throughout the text share the stories of people who love to make and eat good cheese. Plus information on how to enjoy homemade cheeses, how to serve a cheese course at home, cheese tips, lore, quotes, cheese making glossary, and more.

Customer Reviews:

5 out of 5 stars Cheese Making - Awesome Book!.......2007-09-30

This is a great book for beginning and 'intermediate' home, cheese makers. I would highly recommend having this book in your pantry if you are going to attempt making cheese from home!

5 out of 5 stars Excellent purchase!.......2007-05-15

This book is very detailed yet easy to understand. We have recently purchased cheese making kits for making cheeses at home since where we live, they are quite expensive and not readily available, especially for the goat cheeses in Australia.

THe 1st book we bought was good enough for beginners (if you are afraid of making cheeses, don't. Everything we did came perfectly all right). But this one goes into more details and explanations. So we recommend it!

5 out of 5 stars Useful Cookbook.......2007-03-28

This book is easy to follow. It made cheese making simple. I found that the recipes made better cheeses than I could buy.

5 out of 5 stars An extremely informative book.......2007-03-19

This book contains a wealth of information for the beginning cheese maker or for experienced ones for that matter. Great recipes that work. In my opinion, the book is well worth the money I paid for it.

5 out of 5 stars A Standard for Cheese Making.......2007-01-26

I got interested in making cheese after I meet the artisan cheesemaker at a local winery near Herman, Missouri. She told me that she had started in her kitchen and had developed the hobby into a professional culinary skill, after further education in Europe and Israel on the fine art of cheesemaking. She enthusiastically recommended this book, and I received it for Christmas. It is very well written, with logical chapter layout for ingredients, equipment, and techniques, followed by lots of recipes for the different families of cheeses (hard, soft, Italian, etc.) The beginning establishes the cheese makers vocabulary, which is then used throughout the book. A great book for a beginning cheese maker.
I Am the Cheese (Laurel-Leaf Library)
Average customer rating: 4 out of 5 stars
  • An Interesting and Worthwhile Ride
  • The Cheese Stands Alone
  • A Super Novel for Adults and Teenagers
  • An exciting but crappy book
  • Sad Story, Ending Out of Nowhere
I Am the Cheese (Laurel-Leaf Library)
Robert Cormier
Manufacturer: Laurel Leaf
ProductGroup: Book
Binding: Mass Market Paperback

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ASIN: 0440940605
Release Date: 1991-08-01

Amazon.com

Imagine discovering that your whole life has been a fiction, your identity altered, and a new family history created. Suddenly nothing is as it once seemed; you can trust no one, maybe not even yourself. It is exactly this revelation that turns 14-year-old Adam Farmer's life upside down. As he tries to ascertain who he really is, Adam encounters a past, present, and future too horrible to contemplate. Suspense builds as the fragments of the story are assembled--a missing father, government corruption, espionage--until the shocking conclusion shatters the fragile mosaic. Young adult readers will easily relate to the shy and confused Adam, whose desperate searching for self resembles a disturbingly exaggerated version of the identity crisis common to the teenage years.

First published in 1977, I Am the Cheese provides an exciting introduction to psychological thrillers. This sensitive, emotional, subtly crafted novel by Robert Cormier (author of The Chocolate War) was a New York Times Outstanding Book of the Year, as well as a School Library Journal Best Book of the Year. --Emilie Coulter

Book Description

To commemorate the 20th anniversary of its publication, Alfred A. Knopf is proud to reissue I Am The Cheese in hardcover with an introduction by Robert Cormier.  "

An ALA Notable Children's Book

An ALA Best Book for Young Adults

A Horn Book Fanfare Honor Book

A School Library Journal Best Book of the Year

A New York Times Outstanding Book of the Year

Winner of the 1997 Phoenix Award by the Children's Literature Association  

Customer Reviews:

4 out of 5 stars An Interesting and Worthwhile Ride.......2007-10-07

I Am the Cheese is a fascinating story about Adam Farmer, a boy in search of his family and the truth. The plot moves back and forth between the story of Adam's journey to find his father and recorded conversations he has with a psychiatrist. During these sessions, Adam slowly remembers and discloses information from his past. As he does, his history begins to make more sense to him and to us. Cormier does an excellent job of drawing the reader into the story. The plot is clear and easy to follow, but interesting enough that we want to continue reading. Like Adam on his bike, the reader rides breathlessly through twists and turns, desperately hanging on to reach the conclusion. Adam is a real human being, with doubts and insecurities. He is constantly searching for love and stability, reaching out to his parents, as well as to his quirky girlfriend Amy. Readers will find themselves wishing that they could somehow shield him from life's horrors. The ending is very surprising. It has finality, yet the reader is unsettled. Although the conclusion is not optimistic, there are many ideas worthy of later reflection.

5 out of 5 stars The Cheese Stands Alone.......2007-09-25

When I bought this book, it was because it was thirty cents in a library sale. I did NOT think I would finish it in just over a day. I did not think I would love it. But somehow both of these things happened.

I AM THE CHEESE is a novel that is hard to review, because without giving away the ending it has a very basic, even boring-seeming plot. (Boy rides bike across several states to visit his father in a hospital. Thrilling.) But between this are psychiatric sessions with that same boy, Adam, with the psychiatrist an unknown man. Is he good, trying to help Adam recall his dangerous past? Or is he evil, trying to learn Adam's secrets and then dispose of him? Who IS he?

The sense of dread and mystery that permeates this novel makes it the finest psychological horror story I have ever read. As Adam slowly uncovers his past -- a past filled with dangerous escapes, corrupt government, murder, and the ever-mysterious gray man -- the reader starts to understand that something very strange is going on, and perhaps the story of the bike journey is not as straightforward as it seems. Perhaps the psychiatrist is far more than he seems at first glance. Perhaps the song that Adam sings -- the Farmer in the Dell -- and its final phrase, The Cheese Stands Alone, has more meaning for him than just a childhood song. Perhaps Adam himself -- the narrator whose thoughts you hear on the page -- is less trustworthy than you thought.

This is one of the best books I have ever read. Highly recommended.

Rating: Masterpiece

5 out of 5 stars A Super Novel for Adults and Teenagers.......2007-09-23

This mystery really grabs you. A boy takes off on his bike to find his father, but his journey is very strange. I don't want to give anything away, but this 220-page novel kept me reading.

Buy on old paperback with the cover of the boy on his bike. In the background is a farmhouse and a man standing in a dirt lane--a wonderful illustration.

2 out of 5 stars An exciting but crappy book.......2007-07-10

First of all, I must agree with some of the others on that the book was indeed an exciting page turner- it took me only 3 days to read, about an hour each day.
But, alas, I found the plot to be confusing- I think a lot of Adam's (or Paul's) trip was only a dream, as he recalled many people he met on the trip that were actually people he knew from the treatment facility in Vermont that supposedly held his dad (i.e. the fat sweaty man who Adam confronted about his missing bike actually showed up as he was entering the facility in Vermont; and the old man with the veins on his face that was a map- he was at first a worker at the gas station at the beginning, and was then a janitor at that same treatment facility).
Was Adam's trip real, or was it just a trip from the pills his "psychiatrist" repeatedly urged him to take? Also, why did a strange man answer Amy's phone and claim he had lived there for three years? And the "romantic" hotel he had supposedly stayed at with his parents the previous summer, was abandoned for about two years!
Was his memory foggy from that treatment facility in Vermont? And what happened to his father? I wish the author had explained more on the demise of his father, and why, when Adam's mother was killed, why was she "terminated?" And, finally, what happened during that fatal crash? Adam's mind of oblivion gave only vague descriptions- leading the reader to believe that they were hit by a car, although on the side of the road.
I think the author spent way too much time letting Adam whine about his headaches and nausea. I wanted answers, and I did not receive them.

2 out of 5 stars Sad Story, Ending Out of Nowhere.......2007-06-07

Adam Farmer's life is somewhat confused. He thought he had everything figured out when he was in high school. He lived in a small town with his parents, he went to school and had a girlfriend. But then he started getting suspicious. Things just weren't quite right. He remembered leaving another place under stressful conditions, almost like they were escaping. Adam's father often meets with a man who comes to their house and seems very strange. His mother locks herself in her room every Thursday to make secret phone calls.

When Adam starts investigating things at his home, his father is finally forced to tell him a family secret that shocks Adam.

Now it is some time later, and Adam's father is not with him in the small town. Adam decides to ride his bike to bring a package to his father; it is very important to him that he complete this task. Interspersed with Adam's very long bike ride are memories of conversations he has with some sort of therapist who seems to be trying to help Adam to remember his life, to fill in all of the blanks that Adam has in his mind. Who is this man? Why can't Adam remember so many things? What is he trying to bring to his father?

This book was an interesting mystery, trying to find out what Adam had been through and why he couldn't remember his life. I really liked Amy; she was a great character who brought Adam out and made him more confident.

I didn't like that Adam couldn't see that this man he was talking to was not his friend, and I didn't like the ending. There were no clues leading to it and I was disappointed.
Cheese Primer
Average customer rating: 4.5 out of 5 stars
  • A Thorough Introduction to the World of Cheese
  • The Best Introduction to Cheese
  • Not what I was looking for
  • Have Cheese Will Travel
  • More of an epicure's guide than an introduction.
Cheese Primer
Steven Jenkins
Manufacturer: Workman Publishing Company
ProductGroup: Book
Binding: Paperback

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ASIN: 0894807625

Amazon.com

If you want a fascinating food book, say Cheese Primer. For 20 years, Steve Jenkins has lead the way in upgrading the quality of cheese sold at fine food stores in the U.S. Finally, in this volume, he shares his encyclopedic knowledge. Jenkins tells all about cheesemaking at the commercial as well as the artistic level. Generously punctuated with maps and photos, the book includes all kinds of historical and other relevant information. Jenkins seems to describe every kind of cheese made in the U.S. and Europe, including when to eat them, how and with what. His passion and blunt opinions make it easy to travel the 548 pages of this book if you have even the smallest interest in cheese. The guide to pronunciation is particularly helpful.

Book Description

Steven Jenkins is our foremost cheese authority--in the words of The New York Times, "a Broadway impresario whose hit is food." Now, after years of importing cheeses, scouring the cheese-producing areas of the world, and setting up cheese counters at gourmet food shops, he's decided to write it all down. Full of passion, knowledge, and an expert's considered opinions the cheese primer tells you everything you need to know about the hundreds of cheeses that have, in the last few years, become available in this country. Region-by-region, he covers all the major cheeses from France, Italy, Switzerland--the top tier of cheese-producing countries--plus the best of Britain, Ireland, Spain, the United States, Austria, Germany, and other countries. Along the way he tells how to pick out a healthy Pont l'Eveque; why to reconsider the noble Fontina for more than just cooking; how to avoid those factory-made chevres; why to seek out the sublime Vacherin Mont d'Or; and how to start exploring--Bleu de Bresse, Cabrales, Crottin de Chavignol, and so on. A complete primer, it includes information on the best ways to store and serve cheese, including which wines to serve alongside them; how to orchestrate a proper cheese course; and the unimportable cheeses to look up when abroad.

Customer Reviews:

4 out of 5 stars A Thorough Introduction to the World of Cheese.......2007-01-19

STEVE JENKINS CHEESE PRIMER is a great overview of how cheeses are made, what regions of world produce which cheeses and general information about how to serve them.

Though truthfully this book offers way too much information to digest in any one sitting - without a morsel to taste, I have found the information contained here valuable in figuring out how to approach such a broad subject.

The biggest thing I have learned is that there is no real way to learn about most great cheeses in the United States. Thanks to government regulations that do not allow merchants to sell non-pasteurized cheeses, we Yanks are prevented from tasting the most remarkable ones -- widely available in France, Italy, Switzerland and Spain.

Still I do recommend this book because Jenkins knows his stuff. With 20 years experience tasting and buying cheese for Dean & DeLuca, Balducci's and Fairway (three of Manhattan's legendary specialty markets), he's traveled the world and sampled it all. And he's not a snob. He's good at translating his knowledge into information that anyone can relate to.

I think this book would be fantastic for a book club, though I doubt any would consider reading it. Still it would be wonderful if each week the club covered a different chapter and offered a trio of cheeses that best exemplified the regions Jenkins covers.

-- Regina McMenamin

4 out of 5 stars The Best Introduction to Cheese.......2006-11-09

Steven Jenkins has written 'a passionate guide
to cheese'. He may well be, as the cover copy
claims 'America's most opinionated authority'.
What makes this book the most important volume
on the subject right now is that the man has
tasted most of the world's cheeses and has or-
ganized his careful tasting notes in a way that
makes them easy to access.

His geographical sections are sprinkled with
sidebars that are often interesting or useful
and his writing style is bubbly and fun.

It's true that this book is in no way a primer.
It's not about first principles, and some of what
it has to say is just plain wrong. Fat doesn't
float because it's heavier than water, (p.15)
for instance and the best wine to serve with
a cheese is only occasionally one from the
same region (many of the best dairy lands aren't
in wine country).

Of course, any book that calls itself opinionated
is going to have opinions that provoke disagreement.
There are also going to be holes in the en-
cyclopedic fabric. (Steve, how could you have missed
Austria's Voralberger Bergkäse?)

Quibbles aside, this is an author who cares about
one of the good things in life and has devoted his
time, taste and intelligence to sharing that thing
with the rest of us. The result is a book that will
bring a lot of pleasure and be used as a reference
for many years. For less than the cost of a pound
of Reggiano, this is a great buy.

Lynn Hoffman, author of THE NEW SHORT COURSE IN WINE
and the forthcoming novel bang-BANG from Kunati Press.
(ISBN 1601640005)

3 out of 5 stars Not what I was looking for.......2006-06-16

It was nice to know the different types of cheeses, regions, and history but what this book lacked, and what I was looking for, was an explanation of tghe cheese process behind making these cheese. Don't get me wrong, I enjoyed the history and geography lessons, but I wanted to know more about the actual cheese. I mean what kind of milk do you start with, what additives, what temperature, what types of processing. So, for me it was the wrong book.

5 out of 5 stars Have Cheese Will Travel.......2006-02-17

Although I wont be taking the trip the book was intended for for a couple of more months, I've found it to be a wonderful read, loaded with the who, what where of cheese, but much more useful information as well to help plan a trip. Mr Jenkins really knows his cheese and how to write an interesting book.

4 out of 5 stars More of an epicure's guide than an introduction........2006-01-19

`Cheese Primer' by a leading American `fromagerie' (sic), Steven Jenkins is a typical Workman Publishing slick treatment of a subject in a relatively inexpensive trade paperback format which is great to look at and promises lots of useful information on it's subject. This, like most of Workman's similar titles largely delivers on its promise, but it does not quite live up to its moniker as a `Primer'. The primary reason for this is that it does live up to the promise that the author is `America's most opinionated authority'.

There is no question that Monsieur Jenkins knows his stuff. He is especially well versed on artisinal cheeses from around the world, especially in France, Italy, Spain, and the United States. In fact, one of the most salutary discoveries in this book is that the good old U. S. of A is developing a really decent artisinal cheese industry, California cows notwithstanding.

The main problem with the book is that it did not answer in a good `Cheese for Dummies' way, some of the primary questions I had about cheese. For example, there was no spiffy table giving the primary characteristics of the world's major cheeses. This is expecially important as France alone, with its more than 400 named types of cheeses have dozens which fall into the same general type. This is expecially important when we find that our A-list cheeses may not be available, but a differently named cheese with very similar properties is available and at a substantially reduced price. The author very accurately states that it is simply not possible to pidgeon-hole all cheeses into particular types, as there is so much overlap. This is why we need a tabular presentation of cheese properties. What, for example makes Camembert, Brie, and Roquefort similar and what makes them different from one another.

One of my greatest affirmations from this book is the fact that while France enjoys the reputation of being THE great cheese making country of the world, Italy actually imports a lot more by weight than does France. This is really not too surprising as most of France's great cheeses are soft and do not travel that well, while the stars of Italian cheesemaking are the hard grana-like cheeses, lead by the regal Parmisano-Reggiano and the princely Pecarino Romano. Italian cheeses are one of the four legs on which it's great cuisine sits, along with its wine, charcuterie, and pasta, with a special mention due to its bread making, which is exported more in concept than in substance.

This book is great as a second book on cheese, serving as a reference on the salient features of our most important cheeses. It's recommendations on serving cheese are just a bit too fussy for everyday use. I noticed this especially when I saw Jenkins recommend for a cheese platter a cheese which was very difficult to obtain anywhere in the country except in the very largest cities with major cheese shops.

I was also surprised that the book gives no list of sources, even if they are only good for the locals. Where is the plug for the Texas outfit which makes mozzarella or my favorite DePaolo cheese shop in New York's Little Italy. Where is the plug for Murray's Cheese, also in New York City. We only get mentions of places where Mr. Jenkins has worked.

If you love cheese and you can get a copy of this book for under $10, this is a good buy. Otherwise, keep looking.
The Murray's Cheese Handbook: A Guide to More Than 300 of the World's Best Cheeses
Average customer rating: 5 out of 5 stars
  • good, to an extent...
  • Great Guide
  • a cheese lover's delight
  • I love cheese!
  • The Cheat-Sheet for Cheese Lovers
The Murray's Cheese Handbook: A Guide to More Than 300 of the World's Best Cheeses
Rob Kaufelt
Manufacturer: Broadway
ProductGroup: Book
Binding: Paperback

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ASIN: 0767921305
Release Date: 2006-10-03

Book Description

Rob Kaufelt, cheese purveyor to American’s top restaurants and owner of Murray’s Cheese—named the world’s best cheese store by Forbes magazine—guides us through the bewildering variety of cheeses available today in this entertaining and indispensable guide featuring:

*Descriptions of more than 300 cheeses from across America and around the world, including what to drink with each

*Suggested accompaniments for all the different styles and types of cheeses

*How to arrange cheese plates for dressed-up dinners or casual cheese tastings

*The best cheeses to serve before a meal, with a salad, or for a gooey grilled cheese sandwich

*Must-have lists: The Ten Most Intimidating Cheeses, Sexiest Cheeses, Cheeses to Eat Before You Die

*Answers to the most frequently asked questions about cheese

Customer Reviews:

3 out of 5 stars good, to an extent..........2007-03-10

but unfortunately, most of the cheeses I tried to look up were not among the more than 300 described here. I gave this to my brother as a gift and we took it along to the local Central Market in Dallas. Most of the cheeses we were interested in couldn't be found in the book. Recommended, but with reservations - the descriptions of the cheeses that are actually in the book are truly mouth-watering.

5 out of 5 stars Great Guide.......2007-02-01

I gave this book as a Christmas gift after seeing Rob Kaufelt on Martha Stewart. The handbook was very interesting and the recipients loved it. Fun for those who love cheese and may be visiting the shop in NYC.

5 out of 5 stars a cheese lover's delight.......2006-11-07

The Murray's Cheese Handbook by Rob Kaufelt and Liz Thorpe is just like the cheeses described in their book: easy to enjoy, simple yet with depth, and something that you will want to revisit again and again.

5 out of 5 stars I love cheese!.......2006-11-07

As a self-proclaimed cheese-lover, I make sure to purchase only the best products the cheese world has to offer. Once adrift in a sea of milk types and confusing terms, I have now found a bastian of relief in The Murray's Cheese Handbook. THE source for all things lactic, The Murray's Cheese Handbook is a witty, colorful expose that has brought me endless help and guidance.

5 out of 5 stars The Cheat-Sheet for Cheese Lovers.......2006-10-17

Murray's Cheese Handbook tells us cheese lovers what we have always wanted to know; What are the most fabulous, sexiest, to-die-for, delicious cheeses in the world (that we must eat immediately!)? This book is like sitting down, one-on-one, with Rob Kaufelt and Liz Thorpe. They give us all the quick tips it has taken them years of experience to accumulate. Read this book, and you'll make all your friends think you're the hippest cheese genious around.

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