Book Description
As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations-plan operations, control activities, and make decisions-and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. To achieve this, Managerial Accounting, 11/E, focuses, now as in the past, on three qualities:
Relevance: Every effort is made to help students relate the concepts in this book to the decisions made by working managers. With insightful chapter openers, the popular Managerial Accounting in Action segments within the chapters, and stimulating end-of-chapter exercises, a student reading Garrison should never have to ask "Why am I learning this?"
Balance: There’s more than one type of business, and so Garrison covers a variety of business models, including not-for-profit, retail, service, and wholesale organizations as well as manufacturing. In the eleventh edition, service company examples are highlighted with icons in the margins of the text.
Clarity: Generations of students have praised Garrison for the friendliness and readability of its writing, but that’s just the beginning. Technical discussions have been simplified, material has been reordered, and the entire book carefully retuned to make teaching-and learning-from Garrison as easy as it can be. In addition, the supplements package is written by Garrison, Noreen, and Brewer, ensuring that students and professors will work with clear, well-written supplements that employ consistent terminology.
Customer Reviews:
Well Written.......2007-09-24
The book is very concise & well written. It has helped me tremeendously in my Managerial Accounting class, and is very easy to understand.
Everything as expected!.......2007-02-16
The items arrived as expected; the price of the book was below the university bookstore.
Fair.......2007-01-10
The condition of the book when I received was not as good as stated. I did expedited shipping but it was just as slow as the regular shipping rate.
Not worth the money.......2007-01-03
This book was required for the class I took. The Ready Notes is a bound set of Powerpoint slides (3 per page). The instructor did not use the entire set of slides. I could have taken notes during the lecture and saved the money.
Good book .......2006-11-14
It is good book to learn managerial accounting and it also good to keep it as a reference.
Book Description
You're not alone.
At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.
You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.
You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.
Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.
With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.
If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.
Customer Reviews:
Not All That.......2007-10-10
The authors miss the point on pg 139 in their description of Dependency Inversion. They say, "It suggests that our high level components should not depend on our low level components; rather they should both depend on abstractions". The real point of the pattern, if you read Robert Martin original description of the pattern, Agile Principles, Patterns, and Practices in C# (Robert C. Martin Series), is that neither should depend on the other. No concrete dependency and no abstract dependency; independent. The only dependency is the object(s) or data passed between them but the authors fail to make the point. Mr Martin's book is brilliant.
Excellent Intro.......2007-10-07
Easy to read and follow.
All the examples are in Java and I'm not a Java programmer, but I can understand the examples.
This books is not a pattern catalog. Only the fundamental patterns are presented.
An excellent place to start learning about design patterns.
Love it or Hate it and I hate it.......2007-10-03
I just felt the strong urge to write a review. I usually don't write reviews. My opinion about this book is either you will love it a lot or hate it to the core. I hated it. Their writing style is not conventional. So please go to a book store and read a few pages and see if you like this style of writing. Even though when I first read, I thought I liked it, I realized I don't like this style of writing for a technical book
Excellent learning style.......2007-09-26
I think the book is great for learning what it was written to teach. I found it easy to read and stay in its pages for a longer period of time. If you've read computer related books you know what I'm talking about. I would definitely recommend this book if you ware getting into design patterns and want to get a rock solid foundation. One consideration though, you really need to know something about Java or C#. If you are completely unfamiliar with OOP languages altogether, you might want to tackle that subject before this one.
Theory AND Practicality!.......2007-09-25
I flipped through this book to get a feel for how it will differ from other design patterns works. I immediately realized that the authors are taking a very accessible approach to teaching readers about patterns.
On an individual basis, the text is very accessible. It is written in an easy-to-read style. Instead of avoiding technical jargon, the text improves understanding and retention by coupling technical terms with humorous anecdotes and quips. This approach gives the feeling that design patterns are within reach (and they are) of even readers new to the concepts. It also serves as a built-in mnemonic tool.
The structure of pattern delivery seems to be intentional as well. In the rare case where a pattern is referenced without yet being described, it is almost always in the context of how the current pattern will prove useful in other scenarios. As such, the reader never feels lost. In fact, quite the opposite affect occurs. Readers should feel like they are following a logical approach to learning patterns.
Although it may seem, from the above comments, that the book is elementary, I assure you that even seasoned developers will find the book useful. Even if you know the material extremely well, you may find that the authors' descriptions are useful when teaching junior developers on your teams.
The book layout, like the rest of the book, is broad-reaching. Obviously, it is an instructional work. More than that, however, the book is also a teaching tool. It can easily be adapted by educators and trainers for classroom-style and one-on-one teaching. The book also serves as a workbook. There are exercises and notes pages throughout each chapter. Finally, the book serves me as a reference work as well. If I remember the gist of a pattern but not the specifics, it is easy to find examples and canonical references.
I absolutely love this style. I highly recommend this book for anyone wanting to learn patterns, refresh their existing patterns knowledge, or just take in a proverbial "breath of fresh air" to the stiff writing style of other books covering complex topics. I also feel that any of the "Head First" books are worth consideration. They provide accessible formats that promote learning.
I have to close this review by concurring with the authors in their note to the "Gang of Four". Seriously, when are we going to see another book? :)
Book Description
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Customer Reviews:
Comprehensive overview of marketing fundamentals!!! .......2007-08-21
This book was actually used as a textbook for an online course Essentials of Marketing. The marketing fundamentals are divided into 5 parts; (i) Initiating the Marketing Process, (ii) Understanding Buyers and Markets, (iii) Targeting Marketing Opportunities, (iv) Satisfying Marketing Opportunities and (v) Managing the Marketing Process.
Part I lays the foundation for the entire book, explaining what marketing and strategic marketing process are, and relate the importance of environmental, ethical and social responsibility factors to the marketing actions. It mentions briefly the use of BCG (Boston Consulting Group) business portfolio analysis to quantify performance measures and growth targets to analyze a firm's business units. Similarly firms can also view growth opportunities using the market-product analysis. The 3 key phases in a strategic marketing process (planning, implementation and control) are introduced. More details on each step in the planning phase is provided, such as SWOT (strength, weakness, opportunity, threat) analysis, environment scanning, market-product grid, market segmentation, target markets, developing the marketing program 4Ps( product, price, place / distribution, promotion), budgeting, etc.
Part II discusses on the ultimate consumer and organizational (industrial, reseller, government) markets and buyer behavior. The NAICS allows the classification or common industry definitions of industrial, reseller and government markets for Canada, Mexico and US. The breakdown or definition of the NAICS is shown in detail. On a global perspective, the dynamics of the world trade is discussed. Porter's diamond of national competitive advantage shows the 4 key elements affecting world trade; factor conditions, demand conditions, related and supporting industries and company strategy, structure and rivalry. Further on, 4 global market-entry strategies are discussed next; exporting, licensing, joint venture and direct investment, in terms of the marketing mix (product, promotion, distribution and pricing) strategies.
Part III discusses the key marketing methods and then focuses on the marketing efforts on those key segments most likely to buy the product. The role of marketing research and the 5-step marketing research approach leading to marketing actions are defined. From the market research conducted, the 5-steps in segmenting and identifying the target markets, product positioning and sales forecasting techniques can be performed.
Part IV covers the 4Ps of the marketing mix that can be used to implement the marketing program. It provides correlation of the stages of the product life cycle (introduction, growth, maturity and decline) to the specific marketing objective (gain awareness, stress differentiation, maintain brand loyalty and harvesting/deletion) and the characteristics of the product, price, promotion and place strategy. 3 ways can be used to manage a product through its life cycle; modifying the product, modifying the market and repositioning the product. A brief discussion is on branding and brand management. The differences between products and services are highlighted. The 6 steps in setting price are discussed next. A few factors will affect the pricing decisions such as the type of competitive market (pure monopoly, oligopoly, monopolistic competition, pure competition), the pricing objectives and constraints, the estimation of demand and revenue, the determination of cost, volume and profit relationships, etc. Various pricing strategies such as skimming, penetration, prestige, bundle, standard markup, cost-plus, target return on investment, loss leader, etc can help to select an approximate price level. Following this, the marketing channels of distribution is discussed next. The channels' terminologies (broker, wholesaler, retailer, distributor, dealer), functions (transactional, logistical, facilitating), structure (direct versus indirect channel) and organization (traditional, vertical marketing system) are introduced. An entire chapter is dedicated to supply chain and logistics management. This section concludes with the promotion factor of the marketing mix. The concept of integrated marketing communications (IMC) is introduced as designing marketing communications programs that coordinate all promotional activities (advertising, personal selling, sales promotion, public relations, direct marketing) to provide a consistent message across all audiences. Guidelines are given on developing an IMC program. Since selling must be managed if it is going to contribute to a firm's marketing objectives, the sales management process is next explained.
The last part, part V, shows how marketing weave a myriad of controllable (4Ps of the marketing mix elements) and uncontrollable (environmental scanning) factors into interactive, traditional and multi-channel marketing programs. Among the marketing channels available, interactive marketing allows for interaction, individualization and customer relationship building through the choices of choiceboards, collaborative filtering, etc. The 3 phases (planning, implementation, control) in the strategic marketing process are again reviewed. Under planning phase, 3 marketing planning frameworks can be used; Porter's generic strategies, profit enhancement options and market-product synergies. Guidelines are provided for an effective marketing plan. As for the implementation phase, there is a need to schedule precise tasks, responsibilities and deadlines, as well as a marketing organization. The final control phase involves measuring results using sales analysis, profitability analysis and ROI marketing, and ends with taking appropriate marketing actions.
Overall, each chapter guides you on writing individual sections of the marketing plan. An example of a marketing plan is provided in Appendix A. In addition, there are case studies based on actual companies' experiences. Since finance is intertwined within marketing concepts, Appendix B gives an introduction into the financial aspects of marketing. In addition, this book pinpoints to a few websites where you can obtain more information such as www.supplychainbrain.com, www.census.gov, etc.
One of the setbacks is on the topic of building a price foundation. This book elaborates only on the demand curve, with no mention on the supply curve at all. Since pricing is based on the laws of supply and demand, I feel the supply curve needs to be taken into account as well. Another setback is the book does not delve deep into each subject matter. As an example, for pricing, this book highlights various methods of pricing such as price penetration, price skimming, target return on sales, cost-plus or standard markup. It provides definitions and only brief elaborations. For further understanding, other specialized resources have to be used such as courses or books on pricing, etc.
Nevertheless, this book is highly recommended for someone who is interested to gain an initial understanding on marketing.
Easy read.......2007-06-08
This is a great marketing and management book, easy to read, up to date examples and study cases. The website also provides videos of the cases if you don't like to read.
Marketing book.......2006-11-06
The book was received in great condition. There was no CD in it as I expected, but the overall purchase was very pleasant. Thank you.
Excellent Overview of marketing for undergrads.......2006-08-08
This book is an excellent resource for undergraduate marketing classes. The teacher materials (videos and cases) are solid and interesting. I have used this textbook for several years with great success.
I would like to see a bit more work in the book on B2B E-Commerce, which is so important as a business driver today.
Excellent topics with real-life samples.......2006-05-16
I love to read this book. The book contains interesting topics for basic marketing. However, it's a bit pricey on the shelf.
Amazon.com Reviews
"In the light of the moon a little egg lay on a leaf." So begins Eric Carle's modern classic, The Very Hungry Caterpillar. More than 12 million copies of this book have been sold in its original, full-sized edition, and the beloved tale of science and gluttony has been translated into 20 languages. This five-by-four-inch miniature edition is truly tiny, with tiny type, but it is a nice size for small hands to hold and flip through the pictures. Despite its diminished state, the book is complete in every detail, following the ravenous caterpillar's path as he eats his way through one apple (and the pages of the book itself) on Monday, two pears on Tuesday, three plums on Wednesday, and so on, through cherry pie and sausage--until he is really fat and has a stomachache. And no doubt you know what happens next! Kids love butterfly metamorphosis stories, and this popular favorite teaches counting and the days of the week, too. A fun gift package for caterpillar fans. (Baby to preschool) --Karin Snelson
Customer Reviews:
Shipment Delay.......2007-10-09
The book was in excellent condition, but we did not receive it until at least a week after all the other items we had ordered were received. They were all going to be mailed to our grandson, so it was a little frustrating to have to wait on this one item.
Best of Eric Carle.......2007-09-15
This is one of Carle's best books (along with Brown Bear, Brown Bear). It teaches counting to 5, the days of the week, and how caterpillars become butterflies. The illustrations are, of course, stunning. My daughter has enjoyed this book since she was about 8 months old.
love it.......2007-09-09
My baby loves this book. It's an easy read. I read it to my 3 month old, who loves it. It has little holes where the caterpillar chews through the book.
My baby loves it!.......2007-09-06
My 11 month old will sit and "read" this book for minutes at a time (that's a long time for toddlers)! She loves the different sized pages and tries to stick her fingers through the holes. Eric Carle is a brilliant author/illustrator. You're safe buying ANY of his books.
Classic!.......2007-09-05
My one year old and my four year old love this book. They especially love the fruit on the pages, with holes where the Hungry Caterpillar ate through. A great book with lovely pictures.
Average customer rating:
- A+
- Addicting!
- Eric Carle
- Wonderful for 12mo olds!
- Inspires reading
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Amazon.com
The gentle rhyming and gorgeous, tissue-paper collage illustrations in this classic picture book make it a dog-eared favorite on many children's bookshelves. On each page, we meet a new animal who nudges us onward to discover which creature will show up next: "Blue Horse, Blue Horse, What do you see? I see a green frog looking at me." This pattern is repeated over and over, until the pre-reader can chime in with the reader, easily predicting the next rhyme. One thing readers might not predict, however, is just what kinds of funny characters will make an appearance at the denouement! Children on the verge of reading learn best with plenty of identifiable images and rhythmic repetition. Eric Carle's good-humored style and colorful, bold illustrations (like those in The Very Hungry Caterpillar, The Grouchy Ladybug, and Have You Seen My Cat?) have earned him a prominent place in the children's book hall of fame. (Baby to Preschool) --Emilie Coulter
Book Description
A big happy frog, a plump purple cat, a handsome blue horse, and a soft yellow duck-- all parade across the pages of this delightful book. Children will immediately respond to Eric Carle's flat, boldly colored collages. Combined with Bill Martin's singsong text, they create unforgettable images of these endearing animals.
Customer Reviews:
A+.......2007-09-30
I've used this book (the hard cover version) to teach English to my Kindergarten English Language Learners. They like it! I also give this as a gift to my friends' pre-schoolers. It's a keeper.
Addicting!.......2007-09-27
From the day we purchased this book, my daughter asks for it EVERYTIME she lies down for a nap or bedtime. I quickly learned it by heart so I could tell her the story in the dark (many times she will fall asleep before I finish). My husband however just changes the story a little bit. My daughter can now read it to us (only 21 months old) and does so often. This book has really helped her learn her animals and colors. I will be giving this book for a shower gift from now on.
Eric Carle.......2007-09-23
Anything by Eric Carle is excellent. This is my son's favorite book. He's 3 and know every animal before we get to the page.
Wonderful for 12mo olds!.......2007-09-20
We bought this for our daughter for her first birthday. The text is simple, teaching colors and animals. The illustrations are, of course, beautiful. She loves this book!
Inspires reading.......2007-09-09
My 3-year-old granddaughter found this book easy to memorize. She loved being able to anticipate which animal would be next, along with its color. This, in turn, gave her the feeling of being able to read, and I believe it was this book that inspired her to learn how to read "for real" in the next few months. I'd recommend it for younger children as well.
Book Description
The simple revolution has begun. From the design of the iPod to the uncluttered Google home page, simple ideas are changing the world.
Simple Church clearly calls for Christians to return to the simple gospel-sharing methods of Jesus. No bells or whistles required, so to speak.
Based on case studies of four hundred American churches, authors Thom Rainer and Eric Geiger prove that the process for making disciples has quite often become too complex. Simple churches are thriving, and they are doing so by taking these four ideas to heart: Clarity. Movement. Alignment. Focus.
Each idea is examined here, simply showing why it is time to simplify.
Customer Reviews:
Concise and practical.......2007-09-07
Well, it would be awfully ironic if the book wasn't easy to understand. Fortunately, the authors do with the book exactly what they are calling leaders to do with their churches. They outline a simple structure for streamlining churches and letting loose the baggage that slows churches down.
The process is...simple (sorry to repeat). Churches should seek clarity, alignment, movement, and focus. Clarity is the singleness of purpose, stated in a single phrase. Movement is making sure there is a process of spiritual development that runs through the ministries of the church that fulfills the purpose. Alignment is the process of making sure that all the ministries of the church cannel people through a similar movement to fulfill the purpose. And focus is the challenging process of saying "no" to everything that distracts the church from its purpose. The authors have decided on this clear process as a saving grace to churches, repeat it fluidly, and walk the reader through all four steps.
The theory is based on a study of a number of churches that were considered thriving and many that were not. The authors say that their data shows highly significant difference between thriving churches that simplified and complex churches that did not.
The only part of this book, or the genre, that ought to give the reader pause is that the authors presume that ministry requires a strategic process through which people are funneled on the way to spiritual growth. While that is the reality of modern, institutional church management, it seems to overrule the fluid and organic (if not disorganized) ministry of Jesus and the disciples while co-opting their names. This is not a major critique of the book, just the observation that business management principles are governing the church whose founder had very little to say about business management.
Nonetheless, for those of us who find ourselves dealing with the necessities of management, this book is an essential read. It's well-written, accessible, and offers the bird's eye view that a lot of churches miss.
Good for discipleship and Church Growth.......2007-08-29
This is an excellent book that tells pastors and church leaders to keep it simple, rather than complex and this book tells you how. The basic premise of this book is that simple sells and that keeping it simple and maintaining focus is the best method of discipleship and church growth. If you have been trying to write long vision statements or missions statement or purpose statement and have come away frustrated, then this book is for you.
Simple, but could be simpler.......2007-08-23
I think this book will help many traditional North American churches to lower the bar of how church is done and raise the bar of what it means to be a disciple (to borrow from Neil Cole). But as a former pastor who has recently begun to enjoy the simplicity of a network of microchurches that has no paid staff, no building to maintain or enlarge, and yet enough time to be a small army of disciple-makers, I find Rainer & Geiger more complex than is necessary. If you like simple, you might like simpler even better!
Excellent example of making things simple.......2007-07-22
Simple church not only explained clearly how necessary it is to simplify our way of doing church,or more precisely making disciples, the book was a very good example of doing this. The demonstrated and illustrated in a straightforward way and the process suggested was very simple to follow and easy to apply. Great job!
Excellent -but felt slightly cheated.......2007-07-18
Excellent book, but really this should have been an article, or perhaps one chapter of a book. There's not really enough material to be a book.
Book Description
Chaisson/McMillan's writing style and pedagogically driven art program are recognized as being scientifically accurate yet accessible to non-science majors. The integrated media program contains the market's only E-book. It provides readers with innovative and interactive tools to learn and test their understanding of astronomy concepts. Topics covered include Astronomy and the Universe, Our Planetay System, Stars and Stellar Evolution, Galaxies and Cosmology, and more. For one or two-semester introductory astronomy course.
Customer Reviews:
New Book that was NOT a new Book.......2007-06-08
Simply put - I purchased this Astronomy book through Amazon because the price was the same as elsewhere but I would save on shipping. I expected a NEW book but received a Used Book in good condition.
The Book itself so far seems well laid out and interesting but the course I am taking has just reached the 1/3 mark toward completion.
For the Non-Science Major.......2007-03-08
This book is designed to be the astronomy book that non-science majors would use to meet their one-year of science requirement as part of their undergraduate degree. As such it is written without the mathematics content that would be normal in a course aimed at astronoly or physics students. In addition, this particular book has several advantages. To identify just a few:
1. Throughout the book there is an emphasis on teaching the scientific method. This area has been strengthened in this edition because (I'm guessing) the current attempts by the un-intelligent design people to disparage scientific theories.
2. Revised to include the latest discoveries being made by the Mars rovers and the down grading of poor Pluto to a minor planet.
3. Updating the current theories regarding dark matter and dark energy.
In summary this is a well written, well illustrated text, ideally suited for the non-scientists.
Astronomy Today 5th edition.......2006-03-11
I have had a lifetime love of Astronomy but have lacked the mathmatical background for a thorough understanding. Most popular books on the subject rarely cover the field in the manner that I desire. Astronomy Today is a textbook for a beginning course in astronomy at the college level and does, in fact, cover a great deal of information without the need for mathmatical knowledge. The authors express their ideas and information in clear, concise language and clearly manifest an enthusiasm for their subject. I have enjoyed the book immensely.
A Paradox of Blind Astronomers!.......2005-06-23
This is an excellent textbook, but I deducted one star (from a possible five-star rating) because of the absurd comments made by the authors in the beginning of the book. In this fourth edition of Astronomy Today, a textbook published by Prentice Hall for college students, the authors open the very first chapter with the following statements:
"Of all the scientific insights attained to date, one stands out boldly: Earth is neither central nor special. We inhabit no unique place in the universe. Astronomical research, especially within the past few decades, strongly suggests that we live on what seems to be an ordinary rocky planet called Earth, one of the nine known planets orbiting an average star called the Sun, a star near the edge of a huge collection of stars called the Milky Way Galaxy, which is one galaxy among countless billions of others spread throughout the observable universe."
Huh!? Earth isn't special? Compare the other planets in our Solar System to Earth and tell us it isn't special. And Earth is "...an ordinary rocky planet..."? It's the only planet we know of with vast oceans of liquid water, a breathable atmosphere, lush vegetation, and a spectacular collection of life forms. The authors of this textbook must have been "out to lunch" when they wrote that trite introduction, or... this is just another deliberate attempt by "philosophers of gobbledygook" to strip the Earth of its special place in the universe and to squash any special characteristics that may differentiate it from everything else in the cosmos. I strongly suspect the latter viewpoint is the correct one.
The fact is the Earth is indeed a very special place, and the Sun is a very special star. In fact, the Sun-Earth relationship represents a very special arrangement that permits life to thrive upon our planet. Mercury, Venus and Mars may be nothing more than ordinary rocky planets, but Earth is truly unique from all the other planets in our Solar System, and may be truly unique in all the universe.
I stand by my initial rating of the textbook: 4 stars and an excellent read. I just have a wee bit of a problem with blind astronomers.
A joy to read!.......2005-02-18
This book is really outstanding! It contains 757 pages of text (not counting the preface and appendix), about 480 (mostly quite smallish) photos, some 400 drawings/figures/illustrations and almost 50 tables. The writing style is very clear, not at all dry or overtly technical. It is a joy to read this book. I know of no other book that clarifies all kind of astronomical subjects as thoroughly and understandably as this book (and I did read many books on astronomy.....). Highly recommended!
Book Description
Biology: Concepts and Connections invites readers into the world of biology with a new revision of this best-selling text. It is known for scientific accuracy and currency; a modular presentation that helps readers to focus on the main concepts; and art that teaches better than any other book.
Biology: Exploring Life, THE LIFE OF THE CELL, The Chemical Basis of Life, The Molecules of Cells, A Tour of the Cell, The Working Cell, How Cells Harvest Chemical Energy, Photosynthesis: Using Light to Make Food, CELLULAR REPRODUCTION AND GENETICS, The Cellular Basis of Reproduction and Inheritance, Patterns of Inheritance, Molecular Biology of the Gene, The Control of Gene Expression, DNA Technology and Genomics, CONCEPTS OF EVOLUTION, How Populations Evolve, The Origin of Species, Tracing Evolutionary History, THE EVOLUTION OF BIOLOGICAL DIVERSITY, The Origin and Evolution of Microbial Life: Prokaryotes and Protists, Plants, Fungi, and the Colonization of Land, The Evolution of Animal Diversity, Human Evolution, ANIMALS: FORM AND FUNCTION, Unifying Concepts of Animal Structure and Function, Nutrition and Digestion, Gas Exchange, Circulation, The Immune System, Control of the Internal Environment, Chemical Regulation, Reproduction and Embryonic Development, Nervous Systems, The Senses, How Animals Move, PLANTS: FORM AND FUNCTION, Plant Structure, Reproduction, and Development, Plant Nutrition and Transport, Control Systems in Plants, ECOLOGY, The Biosphere: An Introduction to Earth's Diverse Environments, Behavioral Adaptations to the Environment, Population Dynamics, Communities and Ecosystems, Conservation Biology
For all readers interested in the world of biology.
Customer Reviews:
Good introductory biology text.......2007-08-24
This is a great text for anyone taking an introductory college-level biology course. The writing style is simple and easy to understand, unlike many other science textbooks. Despite being very easy to read, it contains a good amount of information.
Biology: concepts and connections with student cm-rom 5th.......2007-02-11
Excellent service and perfect condition, bought brand new. Will buy again and again...
Above and Beyond Other Textbooks.......2007-01-17
This is a fabulous textbook. The descriptions are clear and there is always a picture following in case you are a visual learner. The greatest thing about this book is that it provides so many ways to study. The book has a website and a CD rom, where you can read the book, do very helpful activities, hear MP3 tutor sessions with the author and more. If you don't understand something, there are so many ways to study it, that it won't take long before you will.
What a Savings!!!.......2006-11-23
When I first purchased this book from my school bookstore, I gulped after looking at their price tag over $130. After returning it and purchansing a used copy from Amazon, I couldn't believe the condition that it was in. It was "like new" just the way my seller claimed it to be.
I feel educated every time I use this book..........2006-03-11
This is a great book!! I'm an English Lit. major and wanted to focus a bit on science and got myself this book. It's so wonderfully written! It explains very clearly and it has a CD-rom with excercises. Even if you're not taking an intro-biology course this book is useful and easy to use for self study. The book is devided into theme chapters and covers about everything you can think of in the natural world. It's no doubt a very good introduction to further study in biology. I feel educated every time I use this book!
I'd give more than 5 stars if that was possible.
Average customer rating:
- Beware of the digital upgrade
- From Start to End
- Impressive for a textbook
- Great Reference Book
- A Masterful Medical Book of Great Importance Written by a Nobel Laureate!
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Principles of Neural Science
Eric R. Kandel ,
James H. Schwartz , and
Thomas M. Jessell
Manufacturer: McGraw-Hill Medical
ProductGroup: Book
Binding: Hardcover
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ASIN: 0838577016 |
Book Description
Now in resplendent color, the new edition continues to define the latest in the scientific understanding of the brain, the nervous system, and human behavior. Each chapter is thoroughly revised and includes the impact of molecular biology in the mechanisms underlying developmental processes and in the pathogenesis of disease. Important features to this edition include a new chapter - Genes and Behavior; a complete updating of development of the nervous system; the genetic basis of neurological and psychiatric disease; cognitive neuroscience of perception, planning, action, motivation and memory; ion channel mechanisms; and much more.
Customer Reviews:
Beware of the digital upgrade.......2007-09-05
I wanted to forwarn other users, especially students, of the pitfalls of the digital upgrade option:
1) Don't buy the upgrade if you're hoping to get access to it through the library computers, instead of having to lug the massive book to school. Apparently, you cannot view any online book from more than 7 different computers within a 30 day period. And, consequently, if the cache happens to get cleared after each session (as is the case with most shared computers), then you're limited to only 7 sessions with ANY computer.
2) Beware that the book is hard to read online. It's great for adding annotations (highlighting text, adding bookmarks, typing notes, etc.), but it's a real strain on the eyes if you try to read a full chapter. The text is low contrast (gray on white) and low resolution. Even when you use the Zoom-in feature (which lets you increase the size a little bit), it's still hard on the eyes. The text is still just blurry enough to make you think you might need glasses. After several chapters, you probably will need glasses :-)
You can check the quality first by viewing the Preview. That's representative of the whole book. Try reading an entire page and decide for yourself. On the plus side, if you do buy the book, and realize that these issues really do pose a problem for you, Amazon lets you request a refund, as long as you have viewed less than 20% of the book. 20% of 1300 pages is a lot, so you should be fine.
From Start to End.......2007-03-28
This is a great educational text. Each chapter starts from cellular level and progresses to the functional and clinical level. Being a chiropractor and working with the spine everyday I need to understand exactly where the problem starts and not focus on the symptoms. This text has allowed me to understand what is neurophysiologically going on with my patients and improve their course of treatment. As described the neurological system is the electricity of the body and if a fuse decides to blow you need to know where to look.
Impressive for a textbook.......2007-02-13
As far as textbooks go, this has to be one of the best that I have come across...and I have come across quite a few. The material is divided into closely related sections, and the text is clear and to the point in its explanation. Not much filler text or needless material. The diagrams are pretty clear and well positioned in the sections also.
Great Reference Book.......2007-01-06
The text is extremely clear and to the point. The diagrams are also simple to understand. Every major topic in neurosci is discussed, allowing you to get an excellent foundation such that you could read any recent publications on that topic and understand completely what the authors are referring to.
A Masterful Medical Book of Great Importance Written by a Nobel Laureate!.......2006-06-07
I am a Female Reconstructive Surgeon who while reading a diversified field of topics have fallen very fond of a particular work. This is Principles of Neural Science. having just completed the 2000 edition I can guarrantee that the new edition due June 2006 will be even more captivatiing. If you have the opportunity to see Dr Kandel speak please do he is an academic historian who gives a broad history of each critical piece of medical history to each of his topics. But returning to his epic, Principles of Neural Science is akin to Newtons Principia in that is a sublime masterpiece. The Kandell prose is colorful, smooth and insightful for medical science. I have found it easy to read 100-200 pages a day so that the 1400 page book took only a week to discover. The illustrations are the best for any field of Medicine and I have read alll the classics- Harrisions & Cecils Medicine and Schwartz and Sabistons General Surgery neither of these books elucidates the subjugate field with this type of clarity and instructional prose. Do as I have done and preorder the new edition. Those with any interest in the brain will certainly be amazed at the easy depth of information you will achieve. Believe me I am writing a book -Female Reconstructive Surgery and I will be implementing operative 17.2 million pixel photography to achieve the splendid vision the Kandel has produced with his illustrations. I have learned so much on how a book for Surgeons should be written from this Nobel Laureate
Amazon.com's Best of 2001
On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought. Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.
Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it? --Lesley Reed
Book Description
Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.
Schlosser's myth-shattering survey stretches from California's subdivisions, where the business was born, to the industrial corridor along the New Jersey Turnpike, where many of fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate.
Customer Reviews:
Frightening Truths.......2007-10-09
Schlosser's exposé of the fast food industry makes for terrifying reading. Now that I am aware of the appalling corporate trade practices, I have been sure to avoid McDonald's (except in order to get hold of the complete Happy Meal collections of Hannah Montana and the Teenage Mutant Ninja Turtles- the mantelpiece would have seemed bare without them). However, it is equally worrying to learn about the produce found in major supermarkets. Chicken is frequently known to contain as much as 40% additives. If you ask me, 'chicken' should be just that and it should NOT involve added protein. It is for this reason that I must politely decline Uncle Bruce's invitations to dinner. Since I caught a glimpse of him through the kitchen window (during the final throes of 'injecting' a chicken) I have felt little urge to join him for a Sunday dinner.
Fast Food Nation - Eye opening read.......2007-10-04
This is a very well researched and written tome that I would recommend to anyone interested in how big agribusiness works. Cynical by nature, I'm even more so after reading the book, especially when it comes to politics and big business. If you read nothing else, check out the chapter on the slaughterhouse. Egad.
I look forward to reading Schlosser's other book, Refer Madness.
Eye Opening.......2007-09-29
After reading the book, I became so appalled at the thought of eating fast food again. It's not just about health either. The sad and horrific stories about how factory workers were treated and their working conditions will wake you up. One often knows how bad fast food is, but until you read this, you won't really know just how BAD it is.
Alarming!.......2007-09-28
I could not put the book down. I found it so intriguing that I had to buy another copy to pass among my family and friends. I was, like the rest of the people who have read this, shocked to know exactly how the large agricultural companies operate and the feebleness with which the FDA and USDA operate.
Being a government employee myself I feel the massive budget cuts and have experienced the mounds of work displaced to employees already overwhelmed. There's no way to catch up or catch anything that is not a blatant violation. So, I'm not surprised to find out that the majority of the time the agricultural business is left to police itself.
I was skeptical by the amount of negative information in the book and wondered if this could indeed really be happening. The author, however, delivers facts and names which when investigated would have to be accurate for those details to be published -otherwise this book would have been shut down before publishing.
That said I feel the book must be on the mark. Knowing that I am more cautious, than ever, about where I purchase my food. I could not stand fast food before I read the book, which gave me relief that not eating junk food is sensible advice. Knowing what I know now I choose to cook more meals at home. I have banned the supermarket for most items that I can purchase locally -meats and vegetables. Trust in the man at Winn Dixie or Food Lion is gone.
My advice; educate yourself. Do not let this be the only source of information about the food industry. Buy locally if you can. Make a friend of your local butcher or farmer's market. Purchase in-season items -this reduces the miles your food has traveled which lessens the environmental impact of what you are eating. It'll guarantee a better quality product too. Know where your food is coming from.
If you've ever eaten a hamburger and can read, then you shouldn't go another day without reading this book........2007-09-20
This book a little difficult to read in the first chapters as they tend to remind me of old text books from highschool filled with history and facts that don't seem to affect me, but I trudged on. I'm very grateful that I did. Once you begin to realize how these mundane somewhat trivial facts begin to turn into corporate deception, lack of humanity and a threat to our very way of life, your eyes will open and you'll begin to understand the need for everyone to be made aware of these atrocities against Americans and other cultures around the world. We spend our days backseat driving our politicians and football players while something we take for granted is quietly taking control of our diet and stealing our health from us while we pay them to do it.
If you have ever eaten a hamburger or a french fry and you can read, you shouldn't go another day of your life with blinders on. READ THIS BOOK. It may save your life and the lives of your grandchildren someday.
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