Book Description
The Sixth Edition of
BIOLOGY by Neil Campbell and Jane Reece builds upon the earlier versions' dual goals to both help readers develop a conceptual appreciation of life within the context of integrating themes, and to inspire readers to develop more positive and realistic impressions of science as a human activity. <P>The authors have thoroughly updated each of the book's eight units to reflect the existing progress in our understanding of life at its many levels, from molecules to ecosystems. Examples of updated content include the Human Genome Project, the revolution in systematics, HIV as a research model in evolutionary biology, the role of cell-signaling pathways in plant responses, new frontiers in neurobiology, and experimental approaches that are advancing ecology. To assure accurate representation of each field of biology, a team of stellar specialists has worked with the authors in updating every unit. <P>An innovative design breakthrough ensures that the art is as current as the content. Guided Tour diagrams explicitly guide readers through the more challenging figures, succinctly explaining key structures, functions, and steps of processes within the figure, reducing the need to look back and forth between legend and art. It's as if an instructor were looking over the reader's shoulder and clarifying each part of a figure! Guided Tour commentary is set in blue, making it easy to differentiate these explanations from ordinary labels and keeping the figure itself clear and uncluttered. For college instructors and students.
Customer Reviews:
Well written and organized textbook.......2006-09-21
This was my textbook for Biology 101 & 102. This book was a pleasure to read. It is clearly written and not dry at all so it was easy to keep focus. Even in my upper level classes, I find myself referring back to it occasionally and am still impressed by it. An important point I would like to make is that, if you are using this as a course textbook, the CD is invaluable. The animated tutorials and chapter quizzes, (which are quite thorough), kept me one step ahead. That CD shaved hours off of my study time for each test.
Long, dense, and at first look tedious - but absolutely worth it........2006-06-24
This book was used in my AP Bio class, where my teacher's constant reminders to "read the book" usually went unnoticed. This isn't because Campbell's book is necessarily boring or difficult to understand; in fact, the situation is quite the opposite. Campbell delves into the concepts of biology with more than adequate depth and breadth for the subject, offering both the basics and the details necessary to survive AP Bio (and, from the way my AP Exam went, college freshman Bio, too).
The sad fact and only noticeable drawback, however, is this: all of this information is found in an alarmingly large, heavy book, which can be off-putting to even the most avid readers. (Campbell does have a shorter, lighter book that makes for an easier read, but the "baby Campbell" sacrifices the detail necessary for AP Bio in order to make the book less difficult to get through.) Even with the large amount of material found in Campbell's book, it's an interesting read that covers just about everything biology-related.
Conclusion: The detail involved in every chapter makes this book an ideal pick for an AP Bio class, save for the fact that lazier students just won't ever want to pick the thing up.
THOROUGH, ENCOMPASSING, WELL WRITTEN ..........2006-06-17
I found this book very thorough and well written. What made it so enjoyable is wasn't dry and boring; the colloquial style made it very readable, especially for lay people. I work in a related field - as a medical doctor - but, sad as it is, I sometimes like to read about it for fun! This book was the perfect blend: informative and straight forward yet also reasonably entertaining. Most important, it is accurate and truthful with a good sense of the latest cutting edge research.
Incredible.......2006-06-07
I was studying for the National Medical Assessment Test in my country and i used this book to review my biology. Note, however that my pre-med was a humanities degree and economics. So, I really needed to bone up on my biology. I was intimidated by the size of this book and was reluctant to purchase it but after reading so many reviews i relented.
And i was very happy i did so. I just couldn't put this book down. It was thick and the letters were so small but it was also accessible and comprehensive while providing in-depth information. Biology really comes to life with this book. Everything is put into context and ideas truly build up on one another. Unlike other biology books I've read, other branches of science (e.g. chemistry & physics) are introduced to show how all of science are indeed connected to facilitate a deeper understanding of science itself and not just biology. It even explained many ideas in organic chemistry more clearly and succintly than the intro to org chem book i used.
Some have commented that this book is too thick and i have to disagree. This is not a reference book (it could be a good one i think) but an introduction. As an introductory text it has to lay a solid foundation in understanding the basics innerworkings of biology and how all of it is connected to other sciences. This it does well. I have found that the book usually only uses one short paragraph to introduce one organ/organelle/cell/a step in a chemical cycle/chemical/etc. to describe it, what affects it, and its functions. I do not think the authors could've done any better. People who want a shorter text i think really want a reference book or a bio book that just lists down facts with little or no connections/explanations.
It's a good book for learning biology.......2006-04-28
I learn biology for 10yrs.Campbell's biology is the most I want to study when it's every new edition published.
Book Description
Neil Campbell and Jane Reece's
BIOLOGY remains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.
Customer Reviews:
Excellent timing.......2007-10-10
I received the book in brand new condition and it arrived even faster than the estimated date. I ordered it on a Thursday and got it by Monday..and there was a holiday in there.
Review.......2007-10-06
This textbook is a bit vague on hard facts but has a lot of details. It is sufficient.
Biology seventh edition.......2007-10-02
The book was as needed for a class. Amazon is a joke and I will never order a book from them again. I paid for next day and it took a week. Other books from other source's took 2-3 days by mail. Seems amazon just means they send it next day delivery whenever they get around to sending it out. How many people are going to pay $17.99 for next day after waiting anywhere from 5 days to a month to get it ready to ship. NEVER AGAIN !!! Book was availible cheaper but nobody else offered next day. So I got ripped twice,for cost of book and so called next day shipping.
The Ur-Text for General Biology.......2007-09-22
This is the Ur-text for general Biology. Very very detailed but extremely well written. Escpecially detailed at the molecular level (as opposed to say, ecology.)The best parts of the book are the illustrations. I have read many textbooks and none come even close to the usefullness of these illustrations. Most people could get all the Biology they need by simply studying the illustrations and their explanations. They are incredibly informative.
If you have the time this is the book. If you just need a general overvwiew you may find this book overwhelming.
Excellent Textbook.......2007-09-16
THis is a good textbook. It has a lot of good information in it. It is even better because it is the newest edition.
Average customer rating:
- A classic and one of the very best
- Highly effective technique in high-touch Sales
- How to Ask the Questions that Lead to Sales Success
- Ultimate Sales Model for Business to Business Selling
- Great book
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SPIN Selling
Neil Rackham
Manufacturer: McGraw-Hill
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Similar Items:
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The SPIN Selling Fieldbook
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Major Account Sales Strategy
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Solution Selling: Creating Buyers in Difficult Selling Markets
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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
ASIN: 0070511136 |
Book Description
The international bestseller that revolutionized high-end selling!
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”
You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
Customer Reviews:
A classic and one of the very best.......2007-09-02
SPIN is a classic, one of the books that revolutionized professional selling. It amazes me to read some of the negative reviews of this book posted here. Some of this I attribute to lack of knowledge of the history of our "profession," which bears few hallmarks of being a profession yet. Can you get a four year college degree in SELLING, the one thing every business must do well to survive, let alone prosper? Except for programs at a small handful of universities around the country, the answer is NO. Do we have peer-reviewed journals in our profession? NO. Do we have accepted standards and professional certification? NO.
What Neil Rackham, a behavioral researcher, did for selling was huge. He applied the techniques of research and analysis to our profession. Until then, no one could say definitively that "always be closing" was bad advice. But in business to business selling, in high-tech selling to educated professionals, the "ABC's of selling" is only one of many pieces of bad information that passed for "wisdom" before Rackham showed them up for what they were. Such sales tactics are the reason salespeople have been saddled with negative stereotypes.
Some reviewers condemn Rackham by saying that companies cited, such as Kodak, IBM, and Xerox have suffered business reversals since this book came out. Sorry folks, but good salespeople using good selling techniques will not, alone, save your company. MANY companies that were at the top of their industries in the 1970s and 1980s are either out of business or have suffered serious reversals in the years since. That is a different issue altogether, and if you are looking for explanations try STRATEGY books like "Good to Great" by Jim Collins or "Strategy" by Michael Porter. Someone on this site said that IBM's loss of computer business to other PC makers was evidence of the failure of SPIN...totally ridiculous. IBM passed on the operating system that became DOS, which in turn became the engine fueling MicroSoft's ascent to the heights. In hardware manufacturing IBM ignored lots of evidence that a paradigm shift was underway and PCs were becoming commodity items.
The negative reviewers are looking for a silver bullet in many cases: SPIN will not transform you into a president's club winner by reading it. It is how you apply and practice it that will enable your success. Becoming expert in the use of this simple framework requires work and thought. What Rackham showed us is that the WORDS we use are important, along with HOW WE USE THEM. We must understand THEIR goals and focus on being part of THEIR success if we are to be successful in a sustainable, long-term partnership. Also that we must not be manipulative or treat other people (aka "customers" or "prospects") in ways we would not want to be treated ourselves. The acronym "SPIN" was coined before Washington politicians gave the word the negatie connotation it now has.
SPIN is not the only good refenence book for salespeople, but it is a landmark book, the result of research that has not, to my knowlege, been replicated since. It should be a held in great esteem by any sales professional. Rackham's concept of an "Advance" as an objective way to measure the progress of a sales call is, alone, worth the price of this book.
By the way, I have been in sales for 30 years, as a salesperson, sales manager, and director of training for a Fortune 500 company. I still have a lot to learn. But one thing I do know: there is tremendous value in this book for any salesperson with an open mind and the desire to continue growing, learning and improving as a sales professional.
Highly effective technique in high-touch Sales.......2007-07-19
This book is a simple guide to improve your effectiveness as a sales professional in high-value direct enterprise sales situations. Regardless of culture and language, people on the other side of the table from a sales person have an instinctive judgment to mis-trust any characteristic that seems contrived or unnatural. Genuineness is a pre-requisite. Therefore, like with any sales theory, rote learning and implementation of the theory is futile. Having said that, internalizing the fundamental premise of this book in my everyday life as a sales-person has been rewarding over the years and across geographies, cultures, languages and types of product/service being sold.
SPIN selling goes well with approaches that talk about Values-Based Selling, Solution Selling and Rackham's own Major Account Sales Strategy.
Huthwaite (Rackham) has done a phenomenal job of monetizing this simple concept by way of selling sales training and books. However, you may find the book too "salesy" at times. It is common idiom with any good speech, presentation or book; first you tell them what you are going to tell them, then you tell them, then you tell them what you told them. The book does a great job of steps 1 and 3, but leaves you wanting more in step 2.
The basic concepts about stages of a sales call, focus on customer needs and benefits, situation-problem-implication-need-payoff line of questioning, objection handling/prevention, sound closing techniques and post-sales are well articulated. The promise of increasing effectiveness in "major sales" is largely fulfilled. However, the emphasis on "it's based on research" goes unsubstantiated for the most part. You find the author insisting that "it's based on research" and providing simplistic graphs "based on research" than actually providing rigorous insights into the research. It also does not help that business theory is presented as a first person narrative. Blurs that fine line between theory-based opinion and opinion-based theory.
All said, the technique is highly effective and serves as a great foundation for approaching sales calls at various stages in the cycle. I've found myself going back to this book multiple times over the years. Always a good sign for books that you want to own rather than just read once.
How to Ask the Questions that Lead to Sales Success.......2007-06-30
The sales guru Zig Ziglar once said "People don't care how much you know until they know how much you care." To me, that means that you've got to understand people before you can persuade them. If you're to understand someone, they have to talk to you. And the best way to get them to talk is to ask questions. But are there some questions that are more highly correlated with successful selling than others?
Published in 1988 and still one of the best researched sales books on the market, SPIN Selling by Neil Rackham has the answer: Yes, some questions do increase your chances of sales success more than others. More importantly, these client interviews- what SPIN Selling calls the Investigation stage- have the greatest effect on the outcome of the sale. The book outlines the four types of questions that salespeople ask during the Investigation stage:
Situation: What is going on here? How do things work?
Problem (Pain Points): What are the problems you are experiencing?
Implication (Implied Needs): What effect do these problems have on results (cost, quality, delivery, customer service)?
Need-Payoff (Explicit Needs): What improvement in results could you make by resolving these problems with these specific capabilities (perceived value)? Are there other benefits? How important are these benefits to you?
(From page 91) "The SPIN model taps into the psychology of the buying process: buyers' needs move from Implicit to Explicit. The questions provide a roadmap for the seller guiding the call through the steps of need development until Explicit Needs have been reached. The more Explicit Needs you can obtain from buyers, the more likely the call will succeed."
Following the model gets customers to tell you how what you're selling helps them. It makes you partners instead of opponents in the value discovery process. And by helping clients develop the benefits in their own words, you avoid objections and make it easier for clients to sell internally for you.
Ultimate Sales Model for Business to Business Selling.......2007-06-25
I speak around the world on lead generation and SPIN Selling" to give you a roadmap on how to master business to business selling.
There is no other resource I can think of where you can "easily perfect" your selling approach and strategy.
Neil gives you step-by-step plan that anyone can follow in their quest to excel at selling their products or services.
The one caveat is I would adopt the "SPIN" Model to "SPAIN" with the "A" emphasizing "Agitate" to put more focus on what the problem is costing your prospect without your specific solution.
I would also add that the SPIN Field Book is a great resource.
Joe Heller, Trust Cycle Selling
Great book.......2007-06-09
Great Book. Good buy for any sales professional who has to use the phone at work.
Book Description
Through five editions, Managerial Economics has been among the leading texts in the field. Maintaining its hallmark clarity, abundant use of real-world examples and cases, and strong coverage of international issues and technological change, the Sixth Edition has been rigorously updated and revised, adding six entirely new chapters and an innovative student Web site.
Customer Reviews:
Managerial Economics Text book.......2006-11-03
It was the text book of this course.
It's not really needed to buy it to catch up with this course,
but this book has good samples and cases to read.
hip business economics.......2006-05-16
This is not your average dry and boring managerial economics book. The writing is great, it covers all the major topics, and there are plenty of real life applications. THIS BOOK ROCKS.
A new age economics book.......2005-11-01
This book is leaps and bounds more impressive than most managerial economics books. The newest concepts in economics like auctions, moral hazard, sophisticated pricing and adverse selection are given full chapter treatments. Not only do the authors clearly explain these concepts, but they show how they are applied in the business world.
I was also impressed with their revised game theory chapter. Instead of the usual dry mathematical treatment, the chapter uses game theory to illustrate the importance of strategic principles. I found the chapter more helpful than any other treatment on game theory.
The authors are professors at The Wharton School and use the book in their class. I can see why Wharton is a top ranked business school. Their students definitely have an advantage in learning from this book.
Wharton Rules.......2005-09-08
My first reason to buy this book is that i always felt a lack of knoledge in general economics, than you must consider the autors. Its easy to read and interesting. Full of examples and written in a way that teach you.
For me its one of the best books i ever read.
I love it.
A significant improvement.......2005-03-14
I reviewed the 5th edition of this book and thought it was good. This sixth edition is significantly better and in my view is the top book in managerial economics. The authors are from the Wharton School of Business, one of the top ranked business schools in the world. They have designed the book to show the reader how to apply various concepts to real world applications.
In this edition, the authors have completely revised the chapters on pricing. The book covers both simple and sophisticated pricing models. The chapter on sophisticated pricing models (e.g., two part tariffs, bundling, price discrimination) is terrific and useful to both students and managers.
Other improvements include a brand new chapter on game theory and a new chapter on adverse selection. The chapter on game theory is well written and clearly illustrates important strategic principles. I tip my hat to the authors for providing the reader with a clear understanding of how the theory works and why it is important. The chapter on adverse selection is also well written.
I have looked at several books because I am trying to choose one for the course I teach. After reading this book I look no more. This is the best book for those who really want to understand how to use economics in the business world.
Amazon.com
Are you just another AFC ("average frustrated chump") trying to meet an HB ("hot babe")? How would you like to "full-close" with a Penthouse Pet of the Year? The answers, my friend, are in Neil Strauss's entertaining book The Game. Strauss was a self-described chick repellant--complete with large, bumpy nose, small, beady eyes, glasses, balding head, and, worst of all, painful shyness around women. He felt like "half a man." That is, until a book editor asked him to investigate the community of pickup artists. Strauss's life was transformed. He spent two years bedding some fine chiquitas and studying with some of the North America's most suave gents--including the best of them all, the God of the pickup "community," a man named Mystery.
Mystery is an aspiring Toronto magician who charges $2,250 for a weekend pickup workshop. He is not much to look at: a cross between a vampire and a computer geek. But by using high-powered marketing techniques he's turned seduction into an effortless craft--even inventing his own vocabulary. His technique sounds like a car salesman's tip sheet: his main rule is FMAC--find, meet, attract, close. He employs the "three-second rule"--always approach a woman within three seconds of first seeing her in order to avoid getting shy. Other tricks: Intrigue a beautiful woman by pretending to be unaffected by her charm; also, never hit on a woman right away. Start with a disarming, innocent remark, like "Do you think magic spells work?" or "Oh my god, did you see those two girls fighting outside?" And finally, the most important characteristic of the pickup artist--smile.
After two years, Strauss ends up becoming almost as successful as Mystery, but he comes to an important realization. His techniques were actually off-putting to the woman he ended up falling in love with. And they never prepared him for actually having a relationship. After a while, he ran out of one-liners and had to have a real conversation. Still, The Game is a great read that may help some AFCs come out of their shells. --Alex Roslin
Book Description
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange -- and passions lead to betrayals lead to violence.
The Game is the story of one man's transformation from frog to prince -- to prisoner in the most unforgettable book of the year.
Customer Reviews:
Amazing Book!.......2007-10-10
It's 1:15 AM and I just finished this book. And I LOVED every page of it. I rarely read books if ever, but I read this one in two days.
A Fantastic Entertaining read!.......2007-10-08
This was one of the most fascinating and entertaining books I've ever read. Besides getting an inside look at the society of pick-up artists, I gained some interesting insight into human psychology. It's written in a wonderful narrative, story style which made it hard to put down.
It is a must read, whether you're interested in learning about how to pick up women or you're just wanting to read a great true story.
I highly recommend it!
Not a pickup guide - but worth the read.......2007-10-06
I recently purchased this book after reading the many favorable reviews on Amazon.com.
First off, this isn't a "how to pick up girls" book, though the process is covered in some depth. Instead, it is a story of a man's search for himself and purpose in life by learning the techniques of the master pickup artists. Sound shallow? I thought so too until I began to read some more.
What starts as an innocent enough goal (to be more successful with women) ends up becoming an obsession for the author, who is short, balding, and not generally considered to be attractive. Neil Strauss (who goes by the name "Style") makes the slow but steady transition from AFC (average, frustrated chump) to mPUA (master pickup artist).
As a single man in his late 20's, I can easily identify with the author's initial challenges. Approaching a beautiful woman is an intimidating prospect, especially for men with low self-esteem - nevermind that they have no idea what to say. However, under the wings of the mPUA Mystery, Style comes into his own and seems to have no problem picking up any woman he sets his eyes on.
Along his journey, the reader is introduced to a variety of strange characters, from pickup wannabees to psychotic women.
The book is great for anyone - men or women, who would like a glimpse of the pickup community.
One of the best.......2007-10-05
I've read a bunch of these books on how to meet women and usually I don't bother to write a review - they are so bad. I read The Mystery Method: How to Get Beautiful Women Into Bed and thought it was good. In hindsight it would have been better to read The Game first. It just seems like the books fit better together that way and you should definitely read both. The story in this book is what makes it worth while. Forget the advice; you'll get all that from TMM and more but this book is the story and that makes it all the better, as you get to see the techniques in use. Perhaps the best point in the book is "Juggler was right; humor is the best way to get women." That is an interesting point because while both books talk about confidence and humor and while Juggler and some other guys have it, most of the other guys, including the author himself, don't really develop it - they just rely on all kinds of lines and schemes to impress women. To that end along with this book you must read God Is a Woman: Dating Disasters, which is by a comedian and which does include lots of in-depth pointers on building real confidence and humor. Without a doubt, these are the three books to read on women and I truly appreciate these guys putting their embarrassing moments out there for the rest of us to learn from.
worth it's weight in gold.......2007-10-05
"They treat women as the enemy. And we're not, I swear!" wrote a female reviewer. As its title 'The Game' implies, Neil Strauss does not describe men and women as enemies at war, but as players on opposite sides of the same game. And most men happen to be ill-prepared to play this game as well as their female opponents. Unfortunately, this game can turn serious at any given moment.
At the very least, most guys who were raised by single moms and men who had sweet doormats as fathers are doomed in their relationships with women. The average wussboy got to be very lucky or he'll end up in the gutter, emotionally and/or literally. For starters, thousands of men are paying child support for other men's children. Hard evidence of DNA tests may be on the guy's side, gold-digging chicks and the "law" may not be his friends at all. Here we are at war indeed, aren't we?
Alas, you don't need children to be taken for the ride of your lifetime by a nice and friendly girl. Ask Paul McCartney. On your first date with the most lovely, intelligent, and witty lady you have ever met you better be aware of possibly flirting with your worst nightmare you may never recover from for the rest of your days. Material that allows men to approach women with a healthy dosage of emotional detachment is worth it's weight in gold. 'The Game' qualifies many times over.
Falling in love head over heals is--and always has been--reserved for the ultimate sucker, and perhaps Neil's book prevents the worst cases of loving idiocy and bankruptcy. Feeling confident and free to meet as many women as they wish permits guys to find the needle in the haystack. The first girl who is willing to sleep with a man is not likely to be his best bet. Duh. After meeting 80 or two hundred women, he may be better equipped to pick and choose.
So many men are scared to death to even talk to a woman. 'The Game' teaches how to defuse potential land mines every guy has stumbled over in the pre-relationship stage of male-female communication. Goodness, every woman who wants a real man as a life partner will appreciate that or she isn't worth having dinner with.
Last but not least, Neil Strauss' sense of humor makes for a grand experience of his unusual world.
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- Textbook
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- not the actual book
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Looking Out, Looking In (with CD-ROM and InfoTrac) (Wadsworth Series in Communication Studies)
Ronald B. Adler ,
Russell F. Proctor II , and
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Student Activities Manual for Adler/Proctor II/Towne's Looking Out, Looking In, 11th
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ASIN: 0534636284 |
Book Description
Used by more than a million readers, LOOKING OUT, LOOKING IN has been the leading interpersonal communication text for almost 30 years. Written in a reader-friendly voice that links scholarship to students' everyday lives, this popular text motivates students to improve their interpersonal skills and sharpen their critical understanding of the process of communication. Through thoughtful, diverse examples that include fine art, music, poetry, film, and more, students can consistently see the importance of interpersonal communication and how it affects their society and their lives.
Customer Reviews:
Textbook.......2007-03-03
It has a clear organization, and interesting insets. For a textbook, it intrigues. The comic inserts are a tip of the hat to culture, and everything is up-to-date.
Careful..........2007-02-24
This is an okay book for note taking and has a lot of the terms identified, but please note THIS IS NOT THE TEXT BOOK!!! I'm not sure whose fault it was but when I went to buy it it only stated the tilte and cover of the textbook. I had to go back and buy the book elsewhere. Please be careful! As for the book itself it is a thin paperback notebook with key tearms (arbitrary as well as book terms) on the left side and a blank sheet to write notes on the left. The terms are pretty well chosen and helped me on a test. If this is all you want then get it but once agian be careful.
Great bookq.......2007-02-17
I love the book. I am using it for a communication class I am taking and it is extremely helpful and easy to read. It uses today's terminology and is very up to date in regards to examples used and the way that its worded. It is a great book to learn a lot about communication that we don't necessarily learn from day to day interaction.
Misleading Title.......2007-01-19
Was very disappointed when I received 'Cram101 Textbook Outlines' to accompany "Looking Out Looking In". I thought I had ordered the book "Looking Out Looking In". Very misleading when purchasing this. I don't know if something was listed wrong or not, but when ordering I usually type in the ISB # to find the book I need. Somehow I got the Looking Out... Textbook Outlines.
not the actual book.......2007-01-19
This is the Cram101 textbook outline, not the actual book. I was unpleasantly surprised by this when I received it in the mail after paying to have it expedited. The title that amazon puts is misleading, even the other customer reviews are misleading. The only place that mentions Cram101 is the publishers review - which I found only after I got this worthless book.
Book Description
Biology: Concepts and Connections invites readers into the world of biology with a new revision of this best-selling text. It is known for scientific accuracy and currency; a modular presentation that helps readers to focus on the main concepts; and art that teaches better than any other book.
Biology: Exploring Life, THE LIFE OF THE CELL, The Chemical Basis of Life, The Molecules of Cells, A Tour of the Cell, The Working Cell, How Cells Harvest Chemical Energy, Photosynthesis: Using Light to Make Food, CELLULAR REPRODUCTION AND GENETICS, The Cellular Basis of Reproduction and Inheritance, Patterns of Inheritance, Molecular Biology of the Gene, The Control of Gene Expression, DNA Technology and Genomics, CONCEPTS OF EVOLUTION, How Populations Evolve, The Origin of Species, Tracing Evolutionary History, THE EVOLUTION OF BIOLOGICAL DIVERSITY, The Origin and Evolution of Microbial Life: Prokaryotes and Protists, Plants, Fungi, and the Colonization of Land, The Evolution of Animal Diversity, Human Evolution, ANIMALS: FORM AND FUNCTION, Unifying Concepts of Animal Structure and Function, Nutrition and Digestion, Gas Exchange, Circulation, The Immune System, Control of the Internal Environment, Chemical Regulation, Reproduction and Embryonic Development, Nervous Systems, The Senses, How Animals Move, PLANTS: FORM AND FUNCTION, Plant Structure, Reproduction, and Development, Plant Nutrition and Transport, Control Systems in Plants, ECOLOGY, The Biosphere: An Introduction to Earth's Diverse Environments, Behavioral Adaptations to the Environment, Population Dynamics, Communities and Ecosystems, Conservation Biology
For all readers interested in the world of biology.
Customer Reviews:
Good introductory biology text.......2007-08-24
This is a great text for anyone taking an introductory college-level biology course. The writing style is simple and easy to understand, unlike many other science textbooks. Despite being very easy to read, it contains a good amount of information.
Biology: concepts and connections with student cm-rom 5th.......2007-02-11
Excellent service and perfect condition, bought brand new. Will buy again and again...
Above and Beyond Other Textbooks.......2007-01-17
This is a fabulous textbook. The descriptions are clear and there is always a picture following in case you are a visual learner. The greatest thing about this book is that it provides so many ways to study. The book has a website and a CD rom, where you can read the book, do very helpful activities, hear MP3 tutor sessions with the author and more. If you don't understand something, there are so many ways to study it, that it won't take long before you will.
What a Savings!!!.......2006-11-23
When I first purchased this book from my school bookstore, I gulped after looking at their price tag over $130. After returning it and purchansing a used copy from Amazon, I couldn't believe the condition that it was in. It was "like new" just the way my seller claimed it to be.
I feel educated every time I use this book..........2006-03-11
This is a great book!! I'm an English Lit. major and wanted to focus a bit on science and got myself this book. It's so wonderfully written! It explains very clearly and it has a CD-rom with excercises. Even if you're not taking an intro-biology course this book is useful and easy to use for self study. The book is devided into theme chapters and covers about everything you can think of in the natural world. It's no doubt a very good introduction to further study in biology. I feel educated every time I use this book!
I'd give more than 5 stars if that was possible.
Book Description
A book that readers new to the subject can actually understand, this non-intimidating treatment about very complex subject matter contains cases that are extremely topical and interesting. The emphasis is on ethics, allowing readers to identify the values that influence how cases are decided. Authored by experts in the field, this exciting compilation of today’s hot-button issues will prove an excellent introduction to business and legal issues.
The legal environment of business is thoroughly treated in an extremely reader-friendly manner; various topics include: the American legal system, dispute resolution, constitutional principles, cyberlaw, white-collar crime, contracts, sales, product and service liability, the law of property, agency law, labor-management relations, environmental law, securities trading and issuance, antitrust laws, and debtor-creditor relations.
An excellent desk reference for the legal departments of any business, this book also provides an interesting read for anyone interested in business and ethics.
Book Description
A vibrant collection of essays on the cosmos from the nation's best-known astrophysicist.
Loyal readers of the monthly "Universe" essays in Natural History magazine have long recognized Neil deGrasse Tyson's talent for guiding them through the mysteries of the cosmos with stunning clarity and almost childlike enthusiasm. Here, Tyson compiles his favorite essays across a myriad of cosmic topics. The title essay introduces readers to the physics of black holes by explaining the gory details of what would happen to your body if you fell into one. "Holy Wars" examines the needless friction between science and religion in the context of historical conflicts. "The Search for Life in the Universe" explores astral life from the frontiers of astrobiology. And "Hollywood Nights" assails the movie industry's feeble efforts to get its night skies right.
Known for his ability to blend content, accessibility, and humor, Tyson is a natural teacher who simplifies some of the most complex concepts in astrophysics while simultaneously sharing his infectious excitement about our universe.
Customer Reviews:
Educational and entertaining.......2007-10-02
I have long known Tyson to be an excellent speaker and purveyor of scientific ideas with a Saganesque ability to convey the excitement of scientific findings with a bit more hipness and swagger to his talks than Sagan. This book is an excellent read through and through. I couldn't beat the feeling as I sat on the roof of a 14 story building in Curitiba, Brazil watching the sunset alone on the summer solstice (their winter solstice) while reading the section on Stick-In-The-Mud-Science and watching the long shadows creep across the sky and have Tyson explain to me all the celestial happenings around me (this really happened). Quite a magical read. The author presents complex scientific ideas in short, readable, cohesively-themed articles. Each article is on a topic familiar to us, upon which he expands towards scientific ideas which may be unfamiliar to us. There is enough overlap in the independent sections that the read feels like one is being 'taught' rather than just reading information. And Tyson is first and foremost a great educator. Although I did find myself trying to remember something from a previous chapter and flipping back through, I feel like I have learned a great deal about astrophysics from a book that was downright entertaining.
An enjoyable read for those with an interest in science and astronomy.......2007-09-27
The qualities that make Neil deGrasse Tyson so annoying on Nova Science Now are absolute positives when it comes to the written word. He is an intelligent and entertaining writer with an uncanny ability to reduce complex scientific concepts to bite sized chunks even I could (mostly) understand.
Death by Black Hole by Neil DeGrasse Tyson.......2007-09-19
An astrophysicist for the American Museum of Natural History, director of the world famous Hayden Planetarium, and columnist for Natural History magazine, Neil DeGrasse Tyson brings to the non-scientific world the ideal book for those fascinated with space, the cosmos, black holes, and all the questions and wonders therein. Death by Black Hole is the perfect book for the reader who wants answers to questions about the universe in a simple and clearly defined way so that even if they know next to nothing about science and it's jargon, Tyson makes it easily understandable.
While I was hoping for something a little more in depth in the style of Brian Greene's The Fabric of the Cosmos or Lee Smolin's The Trouble With Physics, Death by Black Hole nevertheless provides quick and simple answers to many questions everyday readers without a science background have about physics, the universe, space, and most matters dealing with the cosmos. The book is a selection of his columns in Natural History that are organized in a somewhat textbook fashion. Tyson starts with the idea of science and nature in its basic form, how humanity views Earth, the solar system, the universe. Along with this discussion, Tyson also gives minor history lessons on the development of different ideas in physics and astronomy, what people came up with what big ideas and how the progression led to the development of the big theories of our current time with string theory and relativity. Going on from here, Death by Black Hole address the crucial steps that led to the formation of the universe and its development over the many billions and billions of years, again explaining how it is that scientists know what they do and what instruments were used, as well as the history of who invented and used said instruments.
It is then that Tyson finally turns to the subject matter of the title of the book in the section "When the Universe Turns Bad: All the Ways the Cosmos Wants to Kill Us." Here he addresses the complex and still relatively unknown subjects of chaos theory, dark matter (which constitutes over 90% of all matter in the universe, while we still know next to nothing about it), and finally black holes. Tyson takes the reader on a hypothetical journey with what would happen if one were to be sucked into a black hole and how as they approached the event horizon, they would become stretched until the elasticity point of their skin was surpassed and the body would be torn into thousands then millions of little pieces.
With many questions now answered, in the next section Tyson discusses how science is viewed by the media, Hollywood, and people around the world in general. The final section addresses the concept of science and religion, again taking the reader on a historic journey through the development of first religion, then science, and the struggle that has ensued for centuries. It is the perfect end to a book on science, as Tyson lectures the importance of supporting fact and reality in a time when there are many who believe more in faith, even when all the evidence is to the contrary.
For more book reviews, and other writings, go to www.alexctelander.com
Conversational Cosmology 101 - Superb!.......2007-09-19
New York Planetarium director and astrophysicist Tyson has been writing a column for "Natural History" magazine for some 11 years - that makes about 132 short essays. Tyson says this monthly chore is "one of the most exhausting and exhilarating things I do." Forty-two of these essays appear in this volume, "mildly edited for continuity and to reflect emergent trends in science."
He divides these essays into seven sections:
1. THE NATURE OF KNOWLEDGE - The challenges of knowing what is knowable in the universe.
2. THE KNOWLEDGE OF NATURE - The challenges of discovering the contents of the cosmos.
3. WAYS AND MEANS OF NATURE - How nature presents herself to the inquiring mind.
4. THE MEANING OF LIFE - The challenges and triumphs of knowing how we got here.
5. WHEN THE UNIVERSE TURNS BAD - All the ways the cosmos wants to kill us.
6. SCIENCE AND CULTURE - The ruffled interface between cosmic discovery and the public's reaction to it.
7. SCIENCE AND GOD - When ways of knowing collide.
"Natural History" is the same magazine Stephen J. Gould wrote 300 essays for, overlapping with Tyson for seven years. In both cases, the authors excelled in making their respective fields (evolutionary biology and cosmology) easily readable for the general public, adding to their already impressive credentials.
From page 33: "This universality of physical laws tells us that if we land on another planet with a thriving alien civilization, they will be running on the same laws that we have discovered and tested here on Earth - even if the aliens harbor different social and political beliefs. Furthermore, if you wanted to talk to the aliens, you can bet they don't speak English or French or even Mandarin Chinese. You don't even know whether shaking their hands - if indeed they have hands to shake - would be considered an act of war or of peace. Your best hope is to find a way to communicate using the language of science."
The format provides for benign redundancy as the Big Bang, formation of galaxies, creation of the chemicals in the periodic chart, and predictable physics versus chaos of interactions are looked at over and over from differing perspectives. This book is highly entertaining and I recommend it for anyone who wants to buff up their knowledge of astronomy (cosmology, astrophysics...) or for the confirmed science nut like me. First rate!
Heavy & light reading all in one.......2007-09-14
Anything by this author is worth reading. I like the way he starts off explaining things in a very simple way and winds up getting deep into the end result. "A professional con job with very educational results".
Book Description
A revision of the successful book that incorporates the most up-to-date changes from the quick paced field of biological psychology.
Completely re-written and re-conceived in every edition, this book marries the clinical aspects of the field with the roots of biological research. The author uses many human examples to help make the material interesting and relevant to readers.
For Intro Psychology students, or anyone with an interest in physiological psychology, biological psychology, or neuroscience.
Customer Reviews:
Excellent for basic neuropsych.......2007-07-12
This book is clear and does an excellent job of teaching a beginner the basics of neuropsych. Carlson understands this material can at times be dry and difficult and is able to write anecdotally and scientifically.
Dishonest Amazon.......2007-03-20
I ordered this book based on the Title information. No where did they mention the word "Cram101 Textbook" in the title. It is only in the Editorial that they mention this. This is clearly false advertising by Amazon who I can only conclude are trying get rid of a surplus of these
companion texts!
even for non-psy majors.......2007-02-09
This book is really easy to, but that does not mean that it does not provide you with good information. In fact, I think the book is informative while being quite concise. The diagrams are nice too.
Wonderful!.......2007-01-11
I personally found my Physiological Psychology course quite challenging since I had no background in Biology, but reading this book made the topic quite interesting.
Be careful what you order..........2006-07-29
Just so everyone knows, this is NOT the actual textbook. This is just a study guide.
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