Firebrands: Building Brand Loyalty in the Internet Age

Book Description

This book explains digital branding and how to implement it in the current marketplace.

Download Description

This book explains digital branding and how to implement it in the current marketplace.

Customer Reviews:

DOUG MILLSTIEN IS OUT OF THIS WORLD .......2007-08-07

This person cant write if his life depended on it, i read it and now used it for a door stop. I wouldnt recommend this to anyone. I might use it if hes lucky for my son to sit on at the dinner table.

Setting your brand on fire........2001-06-09

There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones.

Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly.

As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough.

Well worth the time to read.

my review.......2001-03-08

I have read Firebrands and found it extremely useful. As a systems integrator in St. Louis, I have used this book to help my clients understand the importance of a technical infrastructure in building a vibrant brand.... Mind you, this is not a 60 second brand manager book.

Not Hype! A System for Reality...and innovation........2001-03-05

Firebr@nds is not a bedside book, it's a cookbook, a tool for being AT CAUSE when it comes to building successful, powerful communications for the internet.

As a Technology Interface Architect , the building of brand into the interaction of the product is vital to it's success.

My clients over the past 12 years have been besieged by what appears to them this mysterious thing out there that will grow over some process, that we will somehow invoke, and it will be successful if the powers that be are on our side.

This book makes it all very clear, while eliciting sympathy for all of us who have built brands. A genuine appreciation for its complexity is gained as you read a systemization of brandbuilding in Firebr@ands.

Moon has given us a thorough and deep taxonomy for building the brand from many different pragmatic angles. The dramatic distinctions in language make it easy to use the language as a tool in any company when it comes to educating organizations in building brand.

This is a book that I will return to over and over again as I help my clients grow their products into the future. It was a very brave, and necessary book to write. BRAVO!!!!

Beyond the Frontiers - A genetic approach to the Brand.......2001-03-01

As the Chief Technical Officer of a Texas based e-services and print communication firm, I live in this interactive brandspace on a daily basis. The problem with this brave new world of pixels is simply that much is said and much is written but little intelligent communication occurs. I find the innovative and far reaching approach taken by Michael Moon to be the de facto foundation for the next "big thing".

The approach that one must take to these new media spaces and channels is not readily discernible from the clearly defined trails blazed in the more traditional areas of branding. This new territory is as different as the Earth is from the Moon [no pun intended]. The book travels beyond the areas marked as "unknown - there be dragons here" and opens a clear and understandable path into formerly mysterious areas.

What we need out here in the field is less hype and more substance. Firebrands is a rational, ground breaking treatise on the evolution of Branding. This is a pivotal work that serves as a wonderful deskside companion, as indispensible to me as my spell checker or my browser.

Michaels' best practices mental evolution from the time of the Jeff Martin led Digital Brand Building Seminars of the mid-90's to this opus show an extraordinary depth and breadth of thought and research . The Firebrands book is the Gray's Anatomy of Brand "science".

As my company moves forward with ground breaking, market defining services in the area of brand guaranty we will continue to consult the Firebrands roadmap. We anxiously await any follow-up materials that might come from this mind trust.

Amazon.com's Best of 2001

Setting: Chicago 1871

Sensuality: 7

In one catastrophic night, unconventional debutante Lucy Hathaway meets and propositions powerful banker Randolph Higgins, risks her life to save a baby girl, then loses her father and the family fortune in the chaos of the great Chicago fire. Five years later, she's older, wiser, and the proud owner of The Firebrand, a bookstore that caters to suffragettes and free thinkers. Fate throws her once again into the path of Randolph Higgins when she must apply to his bank for an extension on the loan that financed her bookstore. She discovers that Randolph is now a scarred, bitter, divorced man, and that he believes his daughter died in the fire. One glance at the photo on his desk tells her that Maggie, the child she saved and adopted that terrible night, is his lost daughter.

Lucy's strong sense of honor drives her to tell Randolph the truth. Now the conservative banker and the fiercely independent Lucy must deal with each other for Maggie's sake. Despite the resulting clash of wills and differing political views, the powerful attraction that drew them together five years earlier still exists. Can these two stubborn, opinionated people find a way to nurture a life together, for the sake of Maggie and their own battered hearts?

The Firebrand pits a strong heroine reluctant to abandon her independence against a hero grounded in traditional concepts of marriage and female roles. The rich details of life in 1870s Chicago, well-developed secondary characters, and the exploration of the women's suffrage movement all add up to making The Firebrand a rare treat. This third and final novel in Susan Wiggs's Chicago Fire trilogy will delight fans and new readers alike.--Lois Faye Dyer

Book Description

Sometimes passion has a fury all its own. . .

October 8, 1871 -- One small spark ignites the entire city of Chicago, sending its residents into panic. But amid the chaos, a chance encounter leads to an unexpected new love.

As she flees the raging inferno, Lucy Hathaway risks her life to save a precious baby girl. The little orphan is a gift from heaven, coming into Lucy's life just as the fire takes everything else form her.

Five years have passed, and Lucy has raised Maggie has her own. Now, seeing a loan to refinance her most cherished dream -- her bookstore, The Firebrand -- Lucy finds herself face-to-face with Randolph Higgins, Chicago's most prominent banker. Rand is a bitter, lonely an scarred by the great fire and still grieving for the baby girl he lost that night. And to her astonishment, Lucy discovers that the child she'd saved was his.

Some women who have fun, some would have taken the secret of Maggie's identity to the grave. But not Lucy. Now her life is about to take another dramatic turn, forcing her to confront the one man who threatens all she holds dear. But it is their mutual love for a child that will propel Rand and Lucy on an unforgettable journey into emotion, adventure, and passion.

Customer Reviews:

Great book for historic romance fans.......2007-06-16

I am really devouring all the Susan Wiggs' books...I really enjoy her style of writing and her books make for great summer (or any time) reading!

Really 4 1/2 stars.......2007-03-24

This was my first Susan Wiggs book and I read it in one day. I bought it a year ago and kept it in a stack of to-be-read books and kept avoiding it as she was a new author to me and I was hesitant. I am glad I finally got to it. I really liked it. It was sweet, sad, and heartwarming.

My favorite parts were when Maggie's point of view was taken. Not all romance authors write children's parts well, but Wiggs did an exceptional job. Maggie was endearing and funny and tied the hero and heroine together so well. I will now be reading more Susan Wiggs. I guess my to-be-read stack will have to sit longer.

An excellent romance set at the time of the great fire in Chicago.......2006-12-16

I'm an Englishwoman and I didn't know a thing about the great fire that destroyed Chicago in 1871 - didn't know there had been a fire at all. This book is set just before, during and five years after that monumental event and the build-up to it, the description of the wooden buildings, factories, straw and hay and all the other dangers contributing to that tragedy is very well described.

Our heroine, Lucy Hathaway, is a crusading woman working for the rights of women in society. She's nothing special to look at and generally ignored by men which isn't a great problem to her. Until she meets Randolph Higgins - although he disagrees with her revolutionary opinions she finds him incredibly attractive.

The fire sweeps through Chicago and Lucy finds herself looking after an orphan girl as her world collapses in the wake of the fire - she was from a rich family but all their money is lost after the fire. But five years on as the proud mother to Maggie she meets up with Randolph Higgins, still mourning the death of his daughter in the fire and having suffered a difficult divorce. Randolph wants his daughter back - what should Lucy do?

I've read one other book by Susan Wiggs (The Charm School) and that, too, was excellently written. Wiggs excels at painting a picture of a different time with different social expectations. Unlike so many historical novels, her characters don't think with 21st century minds, even if they are forward-thinkers in their own times. The description of life after the fire was very well done, as was the contrast between the rich and the poor in Chicago. She approaches the different emotions that each of the characters have very well - they slowly learn to understand each other. The descriptions of the decisions that Randolph has to take in accommodating to his wife's rather strident feminist views which affect his job are well written. My one quibble is that their love blossoms surprisingly quickly within a very argumentative and difficult relationship, but it's still a very enjoyable book to read.

Probably 3 1/2.......2006-08-23

Some romance novels are so hard to critique. This is one of them. Part of me really liked it and part of me thought it was so/so. I really liked Maggie/Christine's character. I'm still not sure about Lucy & Rand. Never really enjoyed the men vs women aka. . . good vs evil aspect. Never really seemed to develop honestly for me.

Good Title, Nice Cover and As Always...Great Content..........2006-05-05

This is the fourth novel by SW that I have read in the past year. I also read "Miranda" (pretty good) and "The Horsemaster's Daughter" & "A Summer Affair" both excellent stories which tied into one another.

I have bought quite a few more of SW's novels recently as I feel she is an excellent writer and she clearly has a strong and loyal fan base. After a few books, I can see why. She is enormously gifted in the areas of developing characters, describing locations and scenes and taking the reader away to another place with her well chosen words and ideas. It is refreshing to find so talented a writer in this day and age of mass produced books and novels. I personally lean toward more historical books so, those I have selected still to read are The Charm School, The Mistress, The Hostage, Drifter, The Lightkeeper, Enchanted Afternoon and Halfway to Heaven. I may eventually buy her other more contemporary stories once I run out of the historical romances.

In this most recent book I read, "The Firebrand", I found both the setting, plot line and characters appealing and interesting. The author selected the historical fire set in Chicago in the late 1800's as the main fascinating topic. Through her words and descriptions, you could feel the devastation that such a catastrophe created with old wooden buildings like tinder boxes, lack of fire departments and easy to find water and traditional means of living in high rise locations as rent/costs were cheaper the higher up you lived so, escape became impossible for most people. SW showed how fire could turn a major city into rubble within a few hours of burning and how entire families were wiped out in one day. A terrible tragedy brought to life again in the 21st century.

The author developed the all important question of "what if one survived such a loss...how would/could life be after?" SW allowed this deep and moving question to be posed to two important characters in the book - Lucy and Rand. Both had blessed lives before the fire - money, status, looks, loving families and a strong history. After the fire, the learned how to deal with loss of life, loss of money, loss of friends and loss of looks. Fortunately, Lucy always had that "I am woman hear me roar" attitude going on which kept her feisty even in the toughest of circumstances. She in turned, challenged Rand into believing he could do and be more as well. Their paths crossed before the fire and then again after the fire due to a shared love of one small child - Maggie/Christine. The love of parents for their child was wonderful to read in this story - how sacrifices are made, boundaries set and spirits allowed to blossom and grow - regardless of what society says. Their coming together as individuals and then a family was a beautiful thing.

I would have liked the story to focus a little more on the development of Lucy and Rand's love and passion for one another. Lots of the book focused on the custody issue of Maggie/Christine, Lucy's book store and constant marches and fights for woman's rights and Rand's work at the bank. Although all these outside circumstances were important to the story...more interaction, depth and emotion between Rand and Lucy would have been nice. This author is always limited in her physical interaction between couples and instead focuses heavily on the emotional and spiritual connections which last and matter more. So...nothing lost there. But...even some of the emotional connection was missing in this book as so many other things were going on in this story that took up some of the "love story's" place. It wasn't even until the very end of the book that you felt confident that Lucy and Rand could make their marriage a real go and that they loved each other enough to fend off outside influences (an ex-wife, society looking down on a open minded woman, a woman running her own business, etc). I would have liked to feel this strength of conviction and commitment a bit earlier in the book. I read for "love" after all so....I like to end a book and know it commanded my feelings completely. Love was there but, it was a little lacking at times in this book. But...not enough to warrant any real criticism.

Many side characters in this book were appealing - Lucy's friends Kathleen/Dylan, Phoebe/English Nobleman, Debra/Tom and the other friends and family members that were brought in now and then (Lucy's father - The Colonel, Lucy's mother, Rand's ex-wife Diana, women from the bookstore etc.). These secondary characters, although not deep and intriguing (as some have their own books elsewhere in the series) played important parts to the story as well.

I am looking forward to future reads by this author. She always knows how to please the reader from start to finish. If you have not read this author yet - what are you waiting for? If you already know of her and read some of her books...lucky you. Happy reading to all!

Average customer rating:

The Firebrand
Just read Mists of Avalon
Why am I not surprised
Funny how male reviewers hate this book
The Goddess Before Mount Olympus

The Firebrand
Marion Zimmer Bradley
Manufacturer: Roc Trade
ProductGroup: Book
Binding: Paperback

Literary | General | Literature & Fiction | Subjects | Books

Epic | Fantasy | Science Fiction & Fantasy | Subjects | Books

General | Fantasy | Science Fiction & Fantasy | Subjects | Books

The Fall of Atlantis
The Forest House (The Mists of Avalon: Prequel)
Lady of Avalon (Marion Zimmer Bradley's Avalon #3)
Priestess Of Avalon
Marion Zimmer Bradley's Ancestors of Avalon

ASIN: 0451459245
Release Date: 2003-05-06

Book Description

Blending archaeological fact and legend, the myths of the gods and the feats of heroes, Marion Zimmer Bradley breathes new life into the classic tale of the Trojan War-reinventing larger-than-life figures as living people engaged in a desperate struggle that dooms both the victors and the vanquished, their fate seen through the eyes of Kassandra-priestess, princess, and passionate woman with the spirit of a warrior.

Customer Reviews:

The Firebrand.......2007-09-18

This is Marion Zimmer Bradley's best book in my opinion. The story isn't as tedious and lenghthy as Mists of Avalon or any of the Forest House books. I love how the main character is Kasandra, who is usually left out of stories of Troy. One of my favorite books by far!

Just read Mists of Avalon.......2007-07-21

Having enjoyed Mists of Avalon as a girl and then actually teaching it, it is easy to see that I am a big fan of the Mists of Avalon. I have also read other Bradley books, therefore I knew what to expect when I read this novel. Having read this novel right after Margaret George's Helen of Troy: A Novel, I was sadly disappointed. I must agree with other reviewers in that this particular novel is fiercely similar to Mists of Avalon, specifically in premise and characters, i.e. a young maiden of royal blood is placed with an aunt who schools her in the ways of earth and the goddess. She falls in love but that cannot be. She has a brother that is known to her but not to him until much later. The similarities just got to be too much for me and that simply ruined the book for me. As I stated before, in George's "Helen of Troy," Kassandra is a very minor character, but I just felt more involved in that novel.

Why am I not surprised.......2007-05-28

As always Mrs. Bradley never lets me down. I love this story. I love Kassandra's point of view. I want to believe that the Fall of Troy happened just like that. Loved it. Amazing story.

Funny how male reviewers hate this book.......2006-12-15

I enjoyed reading this book years back, and I occasionally re-read it, finding that I still like it very much. Yes, it's very feminist, and yes, most of the (male-dominated) events from "The Iliad" aren't written centrally into the plot, but then this is written from the perspective of a woman, who would not have been present anyway. Sure, Achilles comes off a psychopath, but then by today's standards most of those warlords and cheiftans would be seen as such. Back then killing was not just an honorable thing to do, but considered a mundane daily event.

One thing I can't help but notice is that when reviewers leave their names, you can usually tell if the reviewer is a man or a woman and most of the male reviewers seem to hate this book, whereas most of the females like it. Interesting, eh? I guess many men can't take a tale written from a perspective opposite their own. It makes them uncomfortable.

Kassandra is a character I can relate to, as someone who has always been asked for advice and input that is rarely followed, ending in distatser, just as predicted. So knowing the truth and not being believed is an important aspect of my life and makes the whole story relateable for me.

Anyway, I recommend a read of this book, with the caveat that a male reader should at least be open to feminist theory. If you aren't, then this book is a waste of time for you.

The Goddess Before Mount Olympus.......2006-05-27

THE FIREBRAND is an excellent book ! The story is written through the
eyes of the prophetess, Kassandra, daughter of King Priam and Queen Hecuba right before the Trojan War began.
Greek mythology starts WAY before the Olympian Gods.The Olympian myths are basically revisionist history,
where the original Goddesses are made into daughters, wives and sisters.

There is growing evidence of Goddess Mystery cultures from Asian Minor, pre-Minoan Crete central Europe and Eur-Asia of advanced civilizations and cultures ruled by women who worshipped the Goddess.

The Firebrand, in addition to being about the Trojan War, is about the tragedy of
the surpression of the matrilineal Goddess civiliations and cultures because of the destruction caused by Greek armies. Once in power, they installed Sky Gods,
Zeus and Apollo and others.
This is Kassandras' tragedy. I felt this was the most important theme of the book.
Kassandra was given sight, and sworn to Apollo. When she went to live with the
Amazon Warrior priestess, Penthiselia (from the lineage of The Dark Goddess)-
she is initiated into the Mysteries of The Dark Goddess. Apollo becomes angry and
curses her with the gift of prophecy that no-one believes.

I thought the characters were beautifully written and embodied the conflict
between those that wanted to continue The Dark Goddess Mysteries - and those
who wanted to subvert them. Look at the difference between Hecuba and Penthesilia.They are sisters who chose different paths.This part was interesting .The book shows the devastation of a war where no one wins and much is lost and destroyed.
If you compare the cultures of Colchis and Troy, it another layer of the same theme.
Please remember, when you read the Illiad and The Odyssey- it is written by and
about those who "won" the wars, and their versions of the facts.

THE FIREBRAND is incredibly important for this and many reasons. We are seeing it
though the eyes of characters who are witnessing the destruction of a culture and
ancient way of life- and their experience of it.
Please read this book without comparing it to other MZB's -and put yourself in the
place of these amazing characters and locations ! It is truly excellent !

The Firebrand (Highland Treasure Trilogy, Book Three)

Average customer rating:

Best of the three
A good series comes to a graceful enter

The Firebrand (Highland Treasure Trilogy, Book Three)
May McGoldrick
Manufacturer: Onyx
ProductGroup: Book
Binding: Paperback

Contemporary | General | Literature & Fiction | Subjects | Books

General | Romance | Subjects | Books

General | Historical | Romance | Subjects | Books
Similar Items:

The Enchantress (Highland Treasure Trilogy)
The Dreamer (Highland Treasure Trilogy)
Flame
Dreams of Destiny (Scottish Dream Trilogy)
Tess and the Highlander (An Avon True Romance)

ASIN: 0451409426
Release Date: 2000-11-07

Book Description

Beginning with The Dreamer and continuing with The Enchantress, May McGoldrick's Highland Treasure trilogy captures the lives and loves of three Scottish sisters. Now, meet Adrianne...The Firebrand...A woman without compromise-or inhibitions....

May McGoldrick's Scottish love stories are...

"Richly romantic."-Nora Roberts

"Wonderful."-Jill Marie Landis

"Splendid."-Arnette Lamb

Praise for the fabulous novels of May McGoldrick:

"May McGoldrick brings history alive."-Patricia Gaffney

"No one captures the romance of the British Isles like May McGoldrick." -Miranda Jarret

"Just the right blend of historical detail, romance, and intrigue." -Jill Marie Landis"Lively characters, tantalizing mystery...action-packed and sensual. May is a real talent."-Romantic Times

Customer Reviews:

Best of the three.......2001-01-29

This is the best of the trilogy. There are a few gaps in the story and a few issues left unresolved, such as Gilly. He started out being an important part of the story and just sort of drifted out of the story line. The end of the story is also rather abrupt in light of having to read through three books to get to it. It is almost as if the authors were burned out of ideas. Despite these little gaps and despite the stretch my immagination,it was an enjoyable read. I feel it could be read as a single self contained book as it covers the entire trilogy background of the plot and characters. I recommend it as excellent entertainment.

A good series comes to a graceful enter.......2000-11-08

In 1535, following the King murdering their father, their mother Nicola Perry exiles her three daughters to different remote parts of Scotland for their safety. Catherine goes to Balvenie where she married her host John Stewart (see THE DREAMER). Laura travels to St. Duthac where she weds her protector William Ross (see THE ENCHANTRESS). The wildest one Adrianne drives the Abbess of Barra in the Western Isles crazy with her defiance.

Eventually, Wyntoun MacLean, master of the Isle, arrives and takes Adrianne away with him when he leaves. His seemingly altruistic motive disguises his effort to obtain the Treasure of Tiberius for the Knights of the Veil. At his father's castle, Adrianne and Wyntoun agree to marry in order to rescue her mother, now held hostage, and to attain the treasure without jeopardizing her now married and pregnant siblings. As they work together, Wyntoun and Adrianne fall in love, but any meaningful relationship remains in jeopardy from a traitor and the individual who abducted her mother.

THE FIREBRAND, the conclusion to the Perry siblings Highland trilogy, is an exiting, well-written historical romance filled with suspense and intrigue. The story line is fun as the lead charcaters struggle with an unknown enemy and their growing love for one another. The return of the stars from the previous tales adds to the overall pleasure of the plot. Though the story line requires some acceptance by the audience, May McGoldrick attains her third gold medal with this triumphant novel.

Harriet Klausner

Average customer rating:

Please don't even call this a "military thriller"!!

Jefferson Scott is one of the great fiction writers by far.

Operation Firebrand

Finally, good writing and realistic characters

A Great Read!

Operation Firebrand
Jefferson Scott
Manufacturer: Barbour Publishing, Incorporated
ProductGroup: Book
Binding: Paperback

Contemporary | General | Literature & Fiction | Subjects | Books
Action & Adventure | Genre Fiction | Literature & Fiction | Subjects | Books
Psychological & Suspense | Thrillers | Mystery & Thrillers | Subjects | Books
Suspense | Thrillers | Mystery & Thrillers | Subjects | Books
Similar Items:

Crusade: Let My People Go (Operation Firebrand)

Operation Firebrand: Deliverance (Operation Firebrand)

Fatal Defect: A Genetic Thriller

Virtually Eliminated

Terminal Logic

ASIN: 1586605860

Book Description

When an uprising occurs in a former Soviet Republic, rebels destroy a most unlikely target--and orphanage--leaving the children to survive on their own in a brutal Russian winter. the U.S. military knows of their plight, but its hands are tied. Jason Kromer, former Navy SEAL and new Christian, has been recruited to lead Operation: Firebrand, a privately funded, covert operations team sent on non-lethal missions of mercy. Their first mission is to rescue the orphaned children--whithout being seen and without taking a life. Only the volatile Firebrand squad, armed with a terrifing array of the latest non-lethal weaponry, is on the verge of collapse, and Kromer has his own demons to subdue. Can he overcome them and forge the hot-tempered commandos into a unit that can come to the rescue?

Customer Reviews:

Please don't even call this a "military thriller"!!.......2005-08-13

Why is this book marketed as a military thriller? The main character, Jason, as a new convert to Christianity, suddenly can't bring himself as a Seal sniper, to kill a man in "cold blood". Wait a minute!!!!!!! Military snipers do not kill men in "cold blood". We are talking about taking out the scum of the earth; the men who think nothing of killing women, children, their own family to get what they want. In killing some of these evil men a sniper might save hundreds of lives. Just the idea that a U.S. military sniper kills in cold blood is repulsive to me. The insinuation is that a Christian could not be in the military without being sinful. The story disintegrates from there with Jason going to work for a team that uses non-lethal weapons (but what in the world do we do with these pesky little bad guys when they come out of their sedative stupors?????). We then have Jason falling all over himself over these two female operatives that dress in revealing clothing (not very godly if you ask me!) and we go into the absolutely unbelievable as the story takes the twists of a McGyver t.v. show; totally unbelievable as we are supposed to think that we can save the world without lethal weapons. I have it!!!! Lets give all the police in New York City some of these toys and see how they do! I am sure the streets will be just as safe and we can all breathe easy at night! Then the ending; he has two women in love with him, and is thanking God for this new and wonderful life. Christian fiction!!!???????? Give me Tom Clancey....please!!!!!!!

Jefferson Scott is one of the great fiction writers by far. .......2005-08-02

I don't make the statement in the title of my review lightly. Jefferson Scott is really great. His new series, Operation Firebrand is everything I expected and more. When you read Jefferson Scott's books, the best way to describe his writing is: "it's like seeing a movie in your mind's eye" and those are my words (Glenda) in quotes. Even if you've never read a Christian novel before because you think it might "preach too much", I challenge you to read any of his books. His fiction novels includes the action and suspense without any terrible language. Jefferson Scott knows how to convey the thoughts of his characters without the cussing and swearing that is very typical of almost every secular fiction book these days. I've been a fan of Jefferson Scott since his earlier books, which include "Virtually Eliminated", "Terminal Logic", and "Fatal Defect : A Genetic Thriller". I read them all and each time I finished I wanted to start another novel he'd written because I enjoyed them so much. I've told my other book reading friends in Jackson, MS about him and also my sister in Chicago and each time the verdict from the reader was "this guy is great".

Operation Firebrand.......2005-06-29

Recently becoming a Christian, Jason Kromer, a Navy SEAL, finds himself questioning his ability to perform his duties as a sniper. When his hesitation during a mission causes his best friend to be wounded, Jason gets out of the military and searches for a new job.

He finds one in the billionaire CEO of defense contractor ABL Corp., Eloise Webster. She is organizing a team of specialized experts to go into dangerous situations, using only non-lethal weapons to accomplish the mission and insuring no casualties. While it takes convincing, Jason joins as team leader and begins training with the other members of Team Firebrand. The rest of the team includes Rachel, language specialist/con artist; Trieu, sniper/doctor; Lewis, computer and electronics expert; Garth, former Green Beret/explosives and escape-and-evasion specialist; Chris, former Marine Force Recon/point man.

Operation Firebrand was an interesting, intense read. The plot was well-thought out, though slightly unbelievable. The constant restating of the fact Team Firebrand would use only non-lethal weapons did get tiring, as did the rather negative attitude toward lethal weapons but it wasn't blatant enough to make the book not enjoyable. I look forward to reading the next book in this series.

Finally, good writing and realistic characters.......2005-04-05

Anyone who is familiar with Christian fiction knows that trying to find a well written book within the genre is sadly hard to find. Most novels are so sterilized that nothing can growth within them or grow from them. The characters are unrealistic, flat and let's face it boring. I have found myself constantly disappointed after finishing a "good" Christian novel. I kept coming to the sad conclusion that even the bad secular fiction I had read was better than 95% of Christian fiction. As I have grown and matured I had hoped that the genre would do so as well, but unfortunately it has not progressed at all for at least the last ten years.

At the point that I was going to give up on Christian fiction altogether I came across Jefferson Scott's "Firebrand" series. I set myself up for another disappointment, but was pleasantly surprised. His books are filled with realistic, imperfect Christian people trying to live right. The plots are exciting, well-researched and refreshingly real. No whitewashed, over-processed, bland stories here. The books also shine a light on the tragedy in other parts of the world that Americans (particularly Christian Americans) are often not aware of or refuse to acknowledge. With each novel the characters develop and grow and the plot lines get better and more intriguing.

For anyone who is tired of the same old boring Christian books and is ready for something groundbreaking in the Christian genre or if you just want to read an exciting and interesting book, I highly recommend any of the books in the "Firebrand" series, or anything by Jefferson Scott.

***I just found out that Barbour Publishing is putting the series out-of-print, so make sure to buy the books while you can. Also if you enjoy this series write to the publisher and let your voice be heard (email: info@barbourbooks.com. Snail mail: PO Box 719 / 1810 Barbour Dr. Uhrichsville, OH 44683). If we don't speak up the genre will never change and we will be doomed to marshmallow fiction forever.

A Great Read!.......2005-03-18

When I picked up this series of books for our church Library, I didn't really expect to like them myself. Since I like to have a variety of books to recommend, I read even the books that don't thrill me....this was NOT one of them. I loved it from the get-go! The characters are well developed and real. The techno-gizmos are fun and the action is terrific - stuff movies are made from! I even liked the romance aspect which reaches its pitch in book three. The only bad thing to say is that three is all he wrote... if you know what I mean!

Crusade: Let My People Go (Operation Firebrand)

Average customer rating:

Finally, good writing and realistic characters!!!
4.5 Stars...........EXPLOSIVE!! Keep 'Em Coming!!!
Another Successful Operation Firebrand Mission
Powerful and uplifting
Operation Firebrand: Crusade

Crusade: Let My People Go (Operation Firebrand)
Jefferson Scott
Manufacturer: Barbour Publishing, Incorporated
ProductGroup: Book
Binding: Paperback

Contemporary | General | Literature & Fiction | Subjects | Books

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Operation Firebrand
Operation Firebrand: Deliverance (Operation Firebrand)
Virtually Eliminated
Fatal Defect: A Genetic Thriller
Terminal Logic

ASIN: 158660676X

Book Description

Muslim raiders have destroyed a village in the Christian south of Sudan, killing men and seizing women and children as slaves. Now Jason Kromer and the Firebrand team of Christian commandos are sent into the breach. Upon their arrival, they discover just how volatile the situation really is. They defy orders--prolonging their mission to teach the Dinka people how to defend themselves. But then the Sudanese military gets involved, on the side of the slavers...a traitor may be someone close to the Firebrand team...and a member of the commando unit is nearing the point of breakdown, one that might cost the lives of everyone on the team.

Customer Reviews:

Finally, good writing and realistic characters!!!.......2005-04-05

4.5 Stars...........EXPLOSIVE!! Keep 'Em Coming!!!.......2004-12-11

Yes, I also liked this book better than the first one. Not to say that I didn't like the first one, if I hadn't, I doubt I would have read this one. But Mr. Scott succeeds in keeping the reading hooked on this amazing story line.

The idea for this story is just awesome. Who would have thought of something like this? A team of Chistians, doing God's work, commando-style. The idea is thrilling just by itself, and the stories the author comes up with are outstnading.

I am going to read the third book now. I certainly hope that the third book isn't the last one. Let's keep 'em coming! This could go on for a while!!!

Another Successful Operation Firebrand Mission.......2004-06-24

This Jefferson Scott adventure takes you from a vacation getaway to a tough mountain training camp to the tougher Sudanese terrain. With action that is breathtaking, characters that are as complex as they are likeable, humor that is somehow both understated and hilarious, underneath it all is a reflection of true human drama and the God who is ultimately sovereign over it - using people, imperfect people at that, to accomplish His plans.
If you read one, be prepared to read all three in the Operation Firebrand series... you'll be hooked.

Powerful and uplifting.......2004-01-24

Jefferson Scott does it again with the Firebrand team! Once again he provides an awesome wit, along with sometimes a strange sense of humor that I appreciate. And he once again shows how a member or two might show some weaknesses. You might also want to look for hints of Veggie Tales in this thriller.

Eloise sends the team to Sudan, where the Firebrand team looks to free women and children who are slaves. Jason deals with the subject of revenge and also how to respond to certain situations like a true leader. You also find Rachel wishing to seek retribution in certain places of this book. Garth and Lewis never fail to crack me up throughout the book, and Lewis brings along his friend, Chunky. It also has a beautiful Christian witness through everything the team encounters. This book has some awesome action the whole way through the book. It also deals immensely with grace and mercy and forgiveness. I can't wait for the next book in this series! Give us more, Mr. Scott!

Operation Firebrand: Crusade.......2004-01-06

I have read many books and this one and the first one have been the best books I have ever read. I am a christian and I have been waiting for a book like his to come out for a long time and it finally did. I would recommend the book to anyone who likes action books without profanity and explicit content. I certainly hope that everyone takes a look at his books. If Jefferson Scott happens to look at this let me encourage you to keep on going in writing your books. They're AWESOME!!

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Reviews from The Int'l Journal of Politics, Culture,&Society
SAN FRANCISCO CHRONICLE BOOK REVIEW, July 11, 1999
Authors are amazed at the current Veblenian revival
LONG overdue

Thorstein Veblen: Victorian Firebrand
Elizabeth Jorgensen , and Henry Jorgensen
Manufacturer: M.E. Sharpe
ProductGroup: Book
Binding: Hardcover

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Customer Reviews:

Reviews from The Int'l Journal of Politics, Culture,&Society.......2000-06-27

Excerpts from the International Journal of Politics, Culture, and Society, Vol. 13 #2, Winter, `99: ``Though not entirely successful in depicting the `essential' Veblen . . . .[this new Veblen biography] is essential reading for students and scholars of Veblen. It cannot replace Dorfman's but it deserves equal billing,'' Clare Virginia Eby. ``Flaws and imperfections notwithstanding . . . . their book has entered the sholarly literature on Thorstein Veblen and will henceforth be obligatory reading for anyone wishing to know him,'' Russell H. Bartley and Sylvia Erickson Bartley.

SAN FRANCISCO CHRONICLE BOOK REVIEW, July 11, 1999.......1999-09-09

. . . . Stanford alumni Elizabeth and Henry Jorgensen have written a clear, engrossing biography that corrects significant errors in previous accounts, but they can't overcome the central problem, Veblen himself . . . . Veblen returned to Palo Alto in 1927, 18 years after Stanford fired him for supposed "immorality." . . . .the signal achievement of this book (flawed mainly by the Jorgensens' too-brief sketches of Veeblen's thought): demonstrating, once and for all, that Veblen was not an unscrupulous womanizer. Though implausible oin its face, that reputation has gone largely unchallenged for half a century, mostly because Ellen Veblen blackened her husband's name so well.

Authors are amazed at the current Veblenian revival.......1999-06-11

The authors undertook this project because they believed that a man with such cantankerous ideas must have had an interesting life. Those who had written about him before were earnest in their approach but did not convey an appreciation of his unique personality. Now with the current interest in the millenium, there seems to be a Veblen revival. The WALL STREET JOURNAL of January 11, 1999, devoted a full page to fifteen of the ``Best and Brightest Economic Thinkers Who Made a Difference.'' In this Pantheon of those ``who challenged the conventional wisdom'' and whose perceptions ``changed the way millions thought and lived'' were Saint Thomas Aquinas, Adam Smith, John Stuart Mill, John Maynard Keynes and Thorstein Veblen. Other recent accolades to Veblen are found in Adam Goprik's article in the April 26-May 3, 1999 issue of THE NEW YORKER, and John Carroll's column ``Conspicuous Presumption'' in THE SAN FRANCISCO CHRONICLE of May 3, 1999 Alex Beam of THE BOSTON GLOBE in his colum (April 21, 1999) entitled ``The Love Song of Thorstein Veblen'' had this to say about out book: He observed that he was turned off by books that sort of dragged the sex lifes of their subjects in by the heels, and said: ``Not every distinguished man's sex life is worth researching. . . . But Veblen, the enfant terrible of the turn-of-the century economics profession, enjoyed not just an interesting sex life, as his latest biographers Elizabeth and Henry Jorgensen make clear, he enjoyed his life in full. ``There can be no such thing as a dull biography of Veblen, and this one does not disappoint. ``The man who would later anathematize the titans of capital was a cradle contrarian . . . While Sioux marauders were killing fellow Norwegian homesteaders in Minnesota during the 1860s the boy Thorstein sided with the Indians. . . . [He was also] A-religious--- `If there is a difference between religion and magic I have never seen it.' [Thus] Veblen disdained hsi family's prairie Lutheranism and mocked the pieties of America's golden age. ``He was at heart an anthropologist. THE THEORY OF THE LEISURE CLASS represents field work among the grandees who sent their children to the universities where he taught, and among his censorious in-laws. . . . His trenchant analysis of what came to be called male chauvinism in his essay, `The Barbarian Status of Women,' made him ever more unpopular. Escept perhaps, among women. ``Veblen attracted intelligent women, who shared his contempt for male ritual. Even for the serious-minded Jorgensens, it seems impossible to separate Veblen's life story from his love stories. His first wife, Ellen Rolfe, destroyed his academic career by tattling about her husband's affairs to the presidents of Stanford and the University of Chicago. After trudging all night through a blizzard to visit his second wife [-to-be] in `Nowhere,' Idaho, Veblen contacted double pneumonia, which crippled him for life. ``The Jorgensens correctly note that even his most famous writings seem thick and turgid to the modern taste. But he was the rarest of birds in 20th-century Amderica: a dangerous thinker.''

LONG overdue.......1999-05-04

Thorstein Veblen's reputation has not fared well in the hands of his biographers. The worst bio by far ("Thorstein Veblen and his America" written by Joseph Dorfman in 1934) has sat in libraries like so much toxic waste waiting to mislead another scholar.
Between 1993-95, Veblen's Minnesota childhood home was restored at great trouble and expense. Like most scholars, the restorers started with Dorfman and immediately discovered how full of inaccuracies it was. Then the letters of Andrew Veblen (Thorstein's older and "respectable" brother) were discovered. They were written to protest the distortions of Dorfman's manuscript. They were extremely accurate and eventually would guide virtually every aspect of the restoration.

It was only a matter of time before a new generation of Veblen bios would be written based on the new information. Rick Tilman's "Intellectual Legacy.." was the first, and in many ways the best. But his book was written for serious Veblen scholars.
The new Jorgensen bio is not at all daunting. It is well-written, well-research and very enjoyable to read. It focuses on the significant women in Thorstein's life--his amazing mother, his charming sister Emily, his quite crazy first wife, and his extremely helpful second wife.

This emphasis would not have been my first choice, but since TBV was the only political economist of his age who would be remotely acceptable to a modern feminist, it was certainly appropriate. In fact, the Jorgensens seem to believe that of all the "heresies" that got Veblen in hot water, his enlightened views on women in society were possibly the most problematic.

Outstanding! Every person who has ever been remotely interested in Veblen should read this book.

Patrick Henry : Firebrand of the Revolution

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Patrick Henry : Firebrand of the Revolution
Nardi Reeder Campion
Manufacturer: Little, Brown & Company
ProductGroup: Book
Binding: Hardcover

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ASIN: 0316127655

With Broadax and Firebrand: The Destruction of the Brazilian Atlantic Forest (Centennial Book)

Average customer rating:

A Great Book!
What can I say? It's great!
Impressive environmental history of Brazil

With Broadax and Firebrand: The Destruction of the Brazilian Atlantic Forest (Centennial Book)
Warren Dean
Manufacturer: University of California Press
ProductGroup: Book
Binding: Paperback

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Brazil and the Struggle for Rubber: A Study in Environmental History (Studies in Environment and History)
A Plague of Sheep: Environmental Consequences of the Conquest of Mexico (Studies in Environment and History)
Trouble in Paradise: Globalization and Environmental Crises in Latin America
Vassouras
The Mexican Revolution, 1910-1940 (Dialogos Series, 12)

ASIN: 0520208862

Book Description

Warren Dean chronicles the chaotic path to what could be one of the greatest natural disasters of modern times: the disappearance of the Atlantic Forest. A quarter the size of the Amazon Forest, and the most densely populated region in Brazil, the Atlantic Forest is now the most endangered in the world. It contains a great diversity of life forms, some of them found nowhere else, as well as the country's largest cities, plantations, mines, and industries. Continual clearing is ravaging most of the forested remnants.
Dean opens his story with the hunter-gatherers of twelve thousand years ago and takes it up to the 1990s--through the invasion of Europeans in the sixteenth century; the ensuing devastation wrought by such developments as gold and diamond mining, slash-and-burn farming, coffee planting, and industrialization; and the desperate battles between conservationists and developers in the late twentieth century.
Based on a great range of documentary and scientific resources,With Broadax and Firebrand is an enormously ambitious book. More than a history of a tropical forest, or of the relationship between forest and humans, it is also a history of Brazil told from an environmental perspective. Dean writes passionately and movingly, in the fierce hope that the story of the Atlantic Forest will serve as a warning of the terrible costs of destroying its great neighbor to the west, the Amazon Forest.

Customer Reviews:

A Great Book!.......2004-09-07

To read this book is to learn how a colonization exterminated the Brazilian Atlantic Forest. Laws, economics process, natives agriculture, how the urbanization burned the forest and fens. Except the first chaptre, about the evolution of the forest by geologic times, all is perfect.
I use this book in my class - Geography of Brazil and the students love it. (...)

What can I say? It's great!.......2000-02-08

Having actually lived in the country and visited the Amazon rain forest, this depiction of the destruction of the Atlantic rainforest and the effects there is highly factual and rather interesting. It is one of the only successful ecological histories about a forest! If you want a good read about the disappearance of one of Brazil's most historical aspects, then this book is for you.

Impressive environmental history of Brazil.......1999-11-04

This book is bound to change your view of Brazilian history, and of environmental history. A must read for anyone interested in either. A good Portuguese language translation is available.

Operation Firebrand: Deliverance (Operation Firebrand)

Average customer rating:

Excellent book based on an unknown real group.
Why are these books going out of print?!
Finally, realistic characters and good writing!!!
Operation: Fast Read
Unique fiction.

Operation Firebrand: Deliverance (Operation Firebrand)
Jefferson Scott
Manufacturer: Barbour Publishing, Incorporated
ProductGroup: Book
Binding: Paperback

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Similar Items:

Crusade: Let My People Go (Operation Firebrand)
Operation Firebrand
Terminal Logic
Fatal Defect: A Genetic Thriller
Virtually Eliminated

ASIN: 1586606778

Customer Reviews:

Excellent book based on an unknown real group........2005-11-10

After speaking with Jefferson Scott via email, I must say that these books bring an all new meaning to me. The fact that there is a real group out there doing this sort of thing is great. Overall this book is another pageturner made by a great author. Two thmbs up, and two big toes at that.

Why are these books going out of print?!.......2005-06-24

It's so sad when good fiction gets burried.

This is an awesome book! Jeff has done a wonderful job of fleshing out his characters and drawing us into their world. It's almost hypnotic. The Korean culture is painted with stunning realism. I actually got chills while reading it. Christians need more daring authors like this.

Thanks Jeff! Keep 'em comming!

Finally, realistic characters and good writing!!!.......2005-04-05

Operation: Fast Read.......2005-04-03

This book has an original premise and strong, tight writing. As a Christian, I could really relate to the inner struggles of the main character. I would love to see Operation Firebrand made into a movie. It's that kind of story.

Christian men who read fiction don't have a lot of choices that appeal to them but Jefferson Scott is someone I can recommend highly.

If only there was a real Firebrand team. And who knows, maybe there is...

This is worth a read!

Unique fiction........2005-02-02

J.Scott, what a unique Author in the CBA.

Jefferson Scott combines real Christians from professional backgrounds and places them into situations that reflect real issues of the day.

It is relevant, and hard hitting with romance and Warfare all in between. Sad that he intends to do no more with Jason and the crew.Look for subtle one liners that reflect his desire to be relevant to the culture of the day also.

Read it if you liked the A-team,any cool 80's sitcoms or just gutsy fiction with a biographical touch that inspires you to better yourself and use that to help others in their need by going beyond our own limitations.

GS.

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