Book Description
Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com.
Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It’s an industry that will only grow, so get in while you can.
Customer Reviews:
Wellness is worth it!.......2007-08-07
Paul educates the reader about how to take part in the next trillion dollar industry by getting into health and wellness.
Question about something.......2007-07-30
I have read some of this book in the bookstore because it looked rather interesting - and is. And maybe I'm stretching things, but I was 'confused' by some things in it, and here is one example. He talks about Dr. Mercola's website, which I had previously learned about and registered on. Then later in the book, he touts how GREAT soy is. Well anyone that follows Mercola's website knows that Dr. M does not promote soy and actually has articles detailing the adverse effects that regular consumption of soy can produce. And with Pilzer writing about Mercola and later about how good soy is, well those two items are in conflict to me. I suppose I should see this book more along the lines of reference material as well as a promotion of how trends will tend toward pro-health activities and lifestyles, not forgetting to mention the potentially profitable opportunities that exist. I guess when I read a book, I expect topics and information to run along similar lines. It would be like say a democrat writing a book about his liberal views, with a chapter detailing how Roe vs. Wade should have been thrown out altogether. It just wouldn't be the expected fit for me. I welcome any comments to help me see things more accurately. Feel free to write to me at purpleshake on gmail if so inclined. Thank you.
The New Wellness Revolution - Rocks`.......2007-07-03
Being in the Health and Wellness industry i found this book to be state of the art. A definite read for everyone.
Brian Brown.......2007-04-11
This book was amazing. Paul is dead on the money. As the owner of a fast growing Health & Wellness company, it is affirming to hear that I am doing the right things. It also gave me a lot of new ideas for my current projects. If anyone is considering being involved in this trillion dollar industry, this book is a must read!
A must read for anyone concerned about their health and the future!!.......2007-03-22
This is a great book to open your eyes about health and your responsibility in being responsible for yourself. I was amazed to read about milk!!
Take charge of your life and read this book!
Customer Reviews:
Boom or Bust an indepth look at how the FX works........2005-08-02
About the time of the Gulf War, International Markets had been hoping the U.S financial house would put their house in order. International Markets wanted more investing, savings and growth; instead, U.S markets became heavy in consumer debt. Interest, taxes, and inflation were at high levels. Foreign investment began seized up large chunks of real estate hoping for inflation too drive up price and increase their U.S equities. The 80s housing boom would be curtailed by rising interest rates but maintain a stead climb for the next 25 years. Real Estate would seem invincible until maximum debt levels could not be exceeded.
Corporate Investment enticed foreign investors to buy U.S companies based on location value and settling for lower levels of production. However, the corporation investors would not be expected to maintain this pattern. Investor would buy U.S companies and transfer labor forces overseas taking advantage of lower labor costs and high profit margins.
Deflation. What would happen, if the housing prices deflate? Cheap money would be repaid by expensive money and for this reason, it may be better to cut loses, and move the money into a foreign currency. Perhaps, the Germany currency would be the refuge to preserve value. Investors will be looking for currencies in countries where economic growth is high, inflation low, and real interest rates are high. Investors always have a safe habor to retreat too. Once the Foreign exchange starts moving in a particular way, it is unlikely to reverse, just like big ships turn slowly. The shifting of money between countries is linked to economic performance.
In 1984, the dollar reached new highs, many consider it overvalued, some were watching for a sell-off. Reagan stated, he would not intervene. The decline of the dollar was agreed upon in "The Plaza agreement", as follows, "further orderly appreciation of the main non-dollar currencies against the dollar is desireable." Between 1985-87 the dollar fell 50% meaning the buying power of the U.S citizen was cut in half.
Capital flows. There is only one hugh pot of international money. Capital flows shift assets from one country to another and these shifts affect the currency value or the exchange rate. Foreign exchange is needed for liquidity. Individual trader make and lose money from Foreign exchange transactions, however, corporations use the foreign exchange for liquidity. Corporations may be required to make purchases in dollars, so they exchange local currency for dollars.
Hedging allows the company to lock a certain exchange rate in the future for a fix amount of money. Banks offer these credit rate forwards to clients. Banks actively try to bet they can beat the averages extended for the credit forward rate. Banks do this by buying and selling currencies on the foreign exchange and profiting off a marginal spread.
In 1991, the U.S recession was ending, Europe economy was slowing down, the dollar was sharply rising, relative interest rates were thought to be shifting to the West, dollar dominated assets were becoming attractive, and capital began pouring in. U.S commodities prices, bonds, and securities were directly affected by foreign investment. This massive international pool of money flowed from one investment vehicle to another. Large blocks of commerical and private real estate where wholly or partially owned by the British, Dutch, Canadian, and Japanese countries. U.S manufacturing depending heavily on investment from overseas.
U.S imports are paid in dollars. When the foreign exchange rate favors imports (when their is a strong domestic currency), lower import costs will soon be pass along to the consumer, in terms of cheaper products. For example, an American importer buying Japanese goods must trade dollars for yen in order to pay for those goods. Likewise, a German buying American goods must sell deutsche marks and buy dollars in order to pay his invoice with U.S currency. When the exchange rate goes against a company, it must lower costs, lower its profit margin, and seek new avenues to export goods.
The foreign exchange market is a free market in the purest sense. It is not answerable to a higher authority; it is composed of 200,000 active traders; it has millions of global investors; it has no restrictions on this market; it has no international authority acting as a governing authority; it is consider one of the most stablizing factos in the world monetary system.
Dated and not ability oriented.......2005-06-04
I tend to overlook the age of books before purchasing them, and this is yet another one of those follies. Aside from that, this book is an interesting read, though more personalized and biographical. I would pick this book up if you want to maybe gleam some personal concepts and perceptions from an insider, but don't think it's going to help your trading or undestanding too much. There are much better books for that.
Interesting but dated.......2003-10-24
Krieger, I'm going to guess, didn't really know for sure what kind of book he wanted to write so he kind of included a bit of everything, but gave us not enough of anything.
It would have been great if the book had been written in the same style that Jim Cramer's book revealing how he ran his hedge fund was written, lot's of action and description. Krieger includes some of this, like how he'd spend 18 to 20 hours a day in front of a computer and wonder about his life. But he just didn't get in depth enough.
He covers a lot of history, but again, it was not enough if history was what you were looking for. In my case, it was a bit much, I really didn't need to hear so much about the specific names and dates, I wanted more of the individual trading side of his story, what he did and why. How it worked or didn't.
Of course, this book is totally out of date. For that reason, it is actually even more interesting in a way, as the author has no idea how FX trading will advance.
The book itself offers no specific strategies or advice on investing in the FX market, however, I guess that would make sense as when it was written, only pro's or people with a lot of cash could enter this market.
If Krieger were to decide to write a modern work, covering the topic of trading "inside the trillion-dollar world of currency trading" as the cover states, it would be something I'd love to read. I can't recommend this work currently, without the caveat that the reader realize it's limited value as far as trading in today's market. The history, however, is interesting as is the limited view the author gives us as to his trading. Whether the price of the book is worth paying, I'd recommend it only to the reader that is sure of what they are getting.
Great overview!.......2003-04-14
This is a great book. Mr.Krieger gives you the history of how foreign currency trading came about. He also provides you insight into how curreny trading work and more importantly how it fails.
He doesn't give specific strategies on how to trade currencies, but he does introduce vocabulary and resources to help you get started. In that respect the book is out of date. There is no discussion on the internet and how that has changed the face of currency trading forever.
This is a good book, a foreign exchange classic that wouldn't hurt any currency trader if he kept a copy on his shelf.
Customer Reviews:
Interesting, but flawed.......2007-02-02
It's no easy task to write a history of science fiction, as amorphous a publishing category as there is, so I hesitate to call this book a failure on those terms alone. What it attempts to do, it does handily and usefully: it brings to light a strand that stretches from Mary Shelley's Frankenstein to William Gibson's Neuromancer, the darling of the 1980s (when this book was published). Along the way it pauses long enough to note certain knots in the strand that have made it stronger (woah, I'm really stretching that metaphor out-a-kilter, aren't I!). Aldiss (who wrote the original version of this book, Billion Year Spree) and Wingrove smartly spend most of the book before the 1960s, focusing on the twin progenitors of modern SF: the intellectual, philosophical style that came from the U.K. from writers like Wells and Huxley with the pulp, mechanistic format favored by America and championed by Gernsback.
However, and likely due to the fact that both authors here are also creators, this is not necessarily the most objective critical treatise on the field. Aldiss comes across as someone miffed by the American ascendency in a field that was born with an English authoress, in a kind of literary reflection of the change in world hegemony after the second world war. He shoots a fish in a barrel when he rightly points out that Ellison's introduction to Dangerous Visions was marketing controversy, counterpointing it with a quite understated and humble editorial by Michael Moorcock from New Worlds. But this one example doesn't mean that Moorcock wasn't himself involved in flaunting convention for attention, nor the true power behind some of the stories championed by Ellison (including some of Ellison's own writing). That is, Aldiss's obvious bias, likely stemming from where his own publications appeared, is this huge mote that sticks in the reader's eye once he hits the 1960s, and it's hard to remove it for the rest of the book. It's unfortunately, because I think he's not too far off in his analysis of many of the (at the time of writing) more recent authors, including noting that Gibson was more style than substance. (The funny thing about the latter opinion is that he had just spent the entire chapter on New Worlds praising the New Wave's addition of style to what had been a gee-whiz-gizmo literature beforehand.) Perhaps if Aldiss had confronted his bias head-on (in no section does he remind the reader that he is, himself, the Aldiss that he mentions in passing in several chapters), it might have been more palatable, or maybe I'm just used to Gardner Dozois' method of commentary that appears in the introduction to his Year's Best volumes where, once he comes to the magazine which he himself edited, he simply lists the authors there "without comment." Trouble is, for Aldiss not to comment on that section of the book would have made for a much shorter work. A conundrum indeed.
What I enjoyed most here was learning a bit more about authors whom I may have read, but didn't know as much about their history, such as H.G. Wells, Edgar Rice Burroughs, A.E. Van Vogt, and Michael Moorcock. As a voracious reader of SF in the 70s and 80s, I thought I had a fairly good grounding in the "classics," but this book revealed some of my deficiencies, albeit none that I'm necessarily interested in correcting at this late date. It did remind me of why I was attracted to science fiction in the first place, and given me an idea of what I've been finding missing in the few titles I've read recently. Finally, this is the first book that I've read in a long time that has ever tempted me to re-read novels and stories, to view them with new critical eyes having obtained a new perspective from Aldiss on them, such as Tim Powers's The Anubis Gates, Fred Pohl's Gateway, and Gene Wolfe's The Shadow of the Torturer.
A final note: I ordered this book from Mark Ziesing, whom I used to order books from regularly not to mention briefly writing a book review column for his print catalog, which he still produces. When I received this book, it had a tipped in review slip from the publisher and Mark had written on a post-it note, "Hi, Glen--I thought you'd enjoy knowing this was Damon Knight's copy." It's a silly thing, but that little bit of knowledge made me feel a part of that science fictional strand that Aldiss wrote about here.
Almost as Big as the Field it Covers.......2007-01-16
This is a considerably updated version of The Billion Year Spree, adding material covering the significant science fiction published between the time of that book's publication in 1973 and this one in 1986. The current edition also has a very short addendum that brings the book up to 2001.
The book is an attempt to be a fairly comprehensive over-view of the history of science fiction, from its roots and beginnings through the pulps to today's movies. Aldiss starts by examining what he considers to be the first real science fiction novel, Mary Shelley's Frankenstein, along with its earlier progenitors which he categorizes as `scientific romances'. For this section of the book, Aldiss is quite insightful, and offers a good breakdown of the not just the main elements of Frankenstein, but some of the overriding themes and tropes that permeated the 18th and 19th century novels. Within this section he references quite a few very early works that most sf fans have probably never heard of, and makes a good case that at least some of them should be put on the completist's reading list.
Much of his commentary on later 19th century works, mainly those by Poe, Verne and Wells, continue in this excellent manner, where he often spends two or three pages breaking down the pluses and minuses of an individual work, along with giving an overall assessment of not just the state of the field, but what major themes were of prime importance to the writers of that era. In fact, this identification of the various waves of ideas, styles, and the major practitioners of the field through various points in history is perhaps the best part of this work.
However, by the time he reaches the John W. Campbell era (about 1938), the general tone and approach changes somewhat. This is partially due to the sheer size of his subject matter; rather than three or four authors and twenty or so works to cover, he was now faced with covering the explosion in published sf, with hundreds of authors and thousands of works. The closer he gets to the present, the worse this problem becomes, and unfortunately his method of dealing with it is to all too often list an author and/or work and dismiss it with a one line comment (such as his description of Spider and Jeanne Robinson's Stardance, which he writes off as a `light confection'). Worse, his analysis of some the major authors of the field, such as Asimov and Heinlein, are fractured into different sections of the book, with the divisions set by time, rather than look at each author's entire output as a whole and what contributions they have made to the field.
Aldiss also clearly has some favorites and some he thinks are dogs, but he does not do a good job of analyzing why these authors are either worthy of attention or not. Again, space limitations are part of the reason for this, but I found that especially for Heinlein, his lack of insightful analysis of his major works was a major minus, not even trying to analyze The Moon is Harsh Mistress, though that book's prose style fits perfectly with a point Aldiss is making about the `New Wave' of the sixties, and not even mentioning some of his other major works, though he did point out some flaws that typically mar some of Heinlein's writing. I felt his analysis of Samuel Delany and Roger Zelanzy to be superficial, with his assessment of these authors as `style without substance', and without any detailed look at Delany's Dhalgren or Zelazny's Amber series. He does have a long section on Frank Herbert's Dune and its sequels that is good, if somewhat lacking in figuring out precisely why Herbert's combination of some very stock SF elements works so well. And he is much kinder to Edgar Rice Burroughs than I would have been.
One item that becomes quite noticeable is Aldiss' use of long excerpts from the works he is discussing. I found that unless I was already familiar with the work in question, most of the time these excerpts were either incomprehensible due to lack of context or did little to illustrate whatever point Aldiss was making.
Aldiss is remarkably comprehensive in the authors and works he does mention, considering just how many there are, though there are a few conspicuous absences, most notably Piers Anthony. For American readers, his listing of various British authors is quite useful, as many of them have received little publication space in America, and clearly some of them deserve a wider audience. He is not quite as successful in covering the SF output of Eastern Europe, but there is still more than enough mentioned to keep your need-to-be-read list filled to overflowing.
Approach this book with caution. There is good information to be gleaned from its pages, most especially about the early days and works of sf, but you just might find your favorite author pilloried with a biting one-liner - which is probably true of just about any critical work of this scope, as it is impossible for anyone be totally objective about such a subjective thing as the relative worth of any piece of literature.
---Reviewed by Patrick Shepherd (hyperpat)
Classic history of science fiction.......2004-07-29
British writer Brian Aldiss is one of the most distinguished authors of SF alive, and combines his enthusiasm for the field with broad knowledge and sophisticated literary taste which causes him to champion authors often ignored by fans and casual readers and to dismiss many popular authors. His survey of the field, in this second edition of what was formerly called Billion Year Spree, is now somewhat dated, but still enormously influential. For those who like intelligent commentary by someone whose thinking is not exclusively focused on SF.
Overwritten and unnecessarily defensive.......2004-04-26
I'm a casual fan of science fiction - I know what I like and otherwise steer fairly clear of the genre to avoid the inevitable allegations of puerility and geekdom that my wife throws at me for reading novels about spaceships and little green men.
Brian Aldiss is a prolific British Sci Fi writer who cares very much about his genre, and in particular believes it to have been unfairly maligned by people such as my wife.
While that's probably true, it adversely colours this book in two ways: Firstly, Aldiss writes far too intellectually and "worthily", meaning as writer he comes across as pretentious and (what is worse) dull; secondly he tends to relegate of material which isn't "serious" science fiction (but which is generally more entertaining) to other cateogories such as "fantasy" which, to his mind, don't count. I think this is the mistake: Science Fiction at its heart is a poular, pulp sort of genre, no amount of post facto rationalisation will alter the fact that it is Lucas and Spielberg who are the backbone of (cinematic) Science Fiction, not Kubrick and Tarkovsky.
It's a very heavy (physically as well as textually), long winded book. Having completed the first three or four chapters (in which Edgar Allen Poe gets a somewhat surprisingly extended mention) I have given up on the project of reading Trillion Dollar Spree from cover to cover, and now intend to use to dip into from time to time instead. Or, at any rate, just to stick on the bookshelf, comforted in the knowledge that it's there and I *can* dip into it from time to time, if I feel like it.
Olly Buxton
Glorious Starts, Bitter Endings.......2002-06-14
This work is well worth the read especially for the literary scholar. It starts out wonderfully, exploring the origins of science fiction and gives credit where it is due to many obscure early writers, as well as writers outside of the english speaking world. However, the further one gets into the work, Mr. Aldiss becomes increasingly bitter. It becomes very apparent that the work is no longer an objective study of science fiction but an outlet for Mr. Aldiss to vent his frustrations. Authors such as Arthur C. Clarke, Asimov, Heinlien and others are mostly discounted, even though their output is vast and have served to popularize the genre. One is left with the feeling that Mr. Aldiss merely dislikes anyone who is more popular, or better selling than himself. Quite a shame since this tends to diminish his own talents in petty sniping. Mr. Aldiss is no small talent himself, many of his works are classics in the field, but in this work he comes off as a grumpy, disgruntled old man.
I would recommend the earlier work "The Billion Year Spree" which contains the brilliance of the first half of the work, without the extra helping of bile.
Book Description
The $10 Trillion Opportunity shows business advisors how to develop comprehensive, integrated exit plans for business owners. With the baby boomer generation approaching retirement age, exit planning has become one of the hottest topics for business advisors. Exit planning is a process that asks and answers all of the personal, business, financial, legal, estate and tax issues involved in selling or exiting from a privately held business. The $10 Trillion Opportunity is a logically structured book with a no-nonsense approach to exploring and addressing a topic that is often misunderstood and at times overwhelming for business owners and their advisors alike. An essential primer for professional advisors and business owners trying to make sense of exit planning, investment banker and former Wall Street attorney, Richard E. Jackim, together with his partner, Peter Christman, have put together a thoroughly readable exploration of exit planning, why it is important and how to introduce exit planning into your professional practice. The $10 Trillion Opportunity includes twelve case studies, fifteen illustrations, a glossary, resource guide, bibliography and a detailed index.
Customer Reviews:
Children of business owners - buy this book.......2007-08-01
Over the next decade nearly $10 trillion in business value may or may not successfully be realized through business exit planning. Jackim and Christman share their years of expereince in this concise guide. It's contents are essential to helping business owners and their advisors make the right choices. Don't let your parents hard earn wealth evaporate because they have not managed their ultimate business deal successfully! Buy this book!
A Play Book for Consultants, CPAs & Lawyers .......2007-02-11
The book is at best an outline for the process of business exit planning. It speaks to accountants, financial planners and lawyers to encourage adoption of a business exit strategy program to increase their professional fees.
As a business owner, I bought the book to gain insight into the best steps needed to position a company for a sale to a third party. I wanted to understand timing, selling strategies and valuation.
Heck, the book insists that a cash transaction is the best deal. I'm not a Wall Street genius, but I'd take stock of a publicly traded company if it meant a bigger payday. Just use a hedging strategy to get through the lock-up period, and then sell the stock.
If you're a business owner this book is not for you. If you provide professional services to business owners it would be a good book if you want to offer a new product (exit planning) to your clients. Personally, I'd welcome my CPA, lawyers and consultants to be experts in selling a business.
Once Again an Excellent Resource!.......2006-08-29
Every year hundreds of business books are published, however very often they are superficial-containing a great deal of hype but little substance. In many cases the author lacks expertise and the end result is a book filled with clichés, generalizations, and oversimplifications.
It is a given that the principle elements of a good business book are how worthy is the subject, who is authoring it and how is it being presented. Moreover, you can't fake interest in a subject -you have to really know what you are writing about, as the best business books are firmly grounded in research and personal experience. Readers must be confident that the author has done his or homework and has something useful to share.
Richard E. Jackim is an experienced attorney while Peter G. Christman is a skilled entrepreneur and both specialize in counseling clients in profitably and successfully exiting a privately held business. With their second edition of The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners, Jackim and Christman once again have shown they know what they are talking about.
The updated edition does not vary too much from its first edition however it is shored up with a helpful comprehensive bibliography for those who wish to delve into the topic of exit planning in greater detail.
Mingling personal case studies with research, the authors have created a credible voice to an elusive subject matter that is very rarely written about in such detail. In fact, it is doubtful if anyone else has appropriated the subject in such a comprehensive and integrated approach.
The format and contents of the second edition have for the most part remained the same, as the authors again refrain from dumping on the reader great heaps of information with little structure. They rather carefully organize their advice in such a way that their vast experience and knowledge logically unfolds toward a climax of accumulated meaning.
Beginning with a general introduction to exit planning and its importance as a business development tool, readers are then given an overview of such topics as the benefits of exit planning, the actual process, the roles of the various professionals in planning and implementing the exit plan, evaluating a business and obtaining maximum value, understanding and implementing various options, the importance of estate and financial planning, as well as other elements that are vital to effectuate a successful exit plan.
The presentation is alive and certainly not dry or abstract. Case histories are carefully integrated and effectively connected to the principle topic of a chapter. Moreover, the authors present clear directives and suggestions as how to plan your exit as well as how to put it into effect.
For example, if we look at the chapter pertaining to Business Valuation, the authors set out the vital components of an effective business valuation. A case study is presented where we read about a fifty-seven year old businessman who was ready to exit his business. He had planned to retire at fifty-five however the economy had softened resulting in a significant drop in his company's revenues and earnings. Unfortunately, he continued to work although he found it unfulfilling or energizing.
We are informed that two common mistakes were committed: first he had postponed planning his exit based on a gut feeling that things would get better and secondly he lost his enthusiasm. As he failed to secure proper business valuation, he didn't realize that the business could have been sold for much more than the asset value. Furthermore, his lack of enthusiasm prevented the business from bouncing back in the way it happened in the past. Sadly, our businessman at the age of sixty-three was diagnosed with prostate cancer and wound up selling his business for slightly less than he would have received six years earlier. From here the authors describe in detail how you can help clients avoid the same situation stressing the importance of a thorough evaluation and the different types of valuations, performed by different types of valuation advisors, for different reasons.
What I found particularly interesting in both editions of this book is the last chapter, Introducing Exit Planning Into Your Practice. For over thirty-five years I practiced law and a good part of my practice was devoted to estate planning. During the course of my practice there were many dramatic changes that affected our profession, particularly our earning capacity. Unfortunately, many of us lacked the imagination or the creativity to look around and find new specialties where we could step in and remedy our situation. Richard E. Jackim and Peter G. Christman have now provided a unique niche that as they state "will truly differentiate yourself." However, as they point out, "exit planning does not and should not replace your existing services. Exit planning is a framework in which your existing services and products provide valuable solutions to business owners."
The $10 Trillion Opportunity: Designing Successful Exit Strategies for Middle Market Business Owners (2nd Edition) is intelligently written and packed with a great deal of sound advice. As an added feature, the authors include a comprehensive glossary, a resource section and a helpful index.
Norm Goldman, Editor Bookpleasures
Average customer rating:
- Nice illustrations
- Helped my kid conceptualize numbers
- One in a Million
- How Much Is A Million?
- How Much is a Million By David M. Schwartz
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How Much Is a Million? 20th Anniversary Edition (Reading Rainbow Book)
David M. Schwartz
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ASIN: 0688099335
Release Date: 2004-12-28 |
Book Description
Ever wonder just what a million of something means? How about a billion? Or a trillion?
Customer Reviews:
Nice illustrations.......2007-03-11
I got this book with my five-year-old in mind, but all of my two-year-olds and three-year-old also found it engaging. The illustrations are colorful and whimsical without being overwhelming or chaotic.
I think this book is probably best suited for slightly older children as some of the examples were not familiar to my children. For example, my children have never been in a stadium, so that example was a little abstract for them.
Overall a good book and an excellent way to introduce the concept a million.
Helped my kid conceptualize numbers.......2006-09-03
The beautiful artwork and kid-freindly examples captivated my 5-year old daughter. Genuinely helped her better understand how big a million is - and, how much bigger a billion and a trillion are. A lovely addition to a classroom, but also perfect for your home library as well!
One in a Million.......2003-04-30
This picture book is a great pairing of engaging children's literature, detailed illustrations and a deep math concept. I love the way that Schwartz and Kellogg bring this book to life!
I love Kellogg's illustrating! I would just love to jump right into the pages and be a part of all the action. His characters are drawn with such unique faces. And each page is filled with numerous details and endless nooks and cranies. Each page begs to be explored over and over.
If you have never enjoyed a book illustrated by Steven Kellogg now is the time!
The writing in this particular book is also very well done. The little facts about the number 1 million are really interesting. For instance it would take a fish bowl the size of a city harbor to hold a million goldfish!
This book really helps kids and adults understand a very abstract concept. How many of us really have a good grasp on how much a million really is? This book definitely puts it in perspective!
Read it once and you'll have to read it again and again!
How Much Is A Million?.......2003-03-20
Our class liked this book. We thought it was hilarious and gave a wonderful picture of how much a million really is. The kid tower was very imaginative and was an excellent example of a million, billion, and trillion. David M. Schwartz has a fantastic imagination. This book is great for little kids, because it shows there are numbers greater than a hundred. It's language is easy for kids to understand, and it contains many amazing facts.
However, older students dislike it, because it was too fictional. We felt it didn't explain these concepts well enough for us. Overall, we wouldn't recommend it for grades higher than fourth grade.
How Much is a Million By David M. Schwartz.......2002-10-23
I really enjoyed this book and I like the way David M. Schwartz used kids as an example of measurement. I thought the story was cute and I think young kids will really enjoy this. This is a story that I read a lot when I was in elementary. The story shows a very creative out look on counting and makes a million look like a humongous number. I think kids can really learn from that and even makes it kind of fun to learn. Sometimes I even like to read this book over because it really is a fun book to read. The illustrations are also very good and I think they definitely add to the creativity of this book. I really enjoyed looking at them.
Book Description
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today.
It’s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms, Bailey and Ulman provide background information and analysis of today’s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior.
Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: •Initiating publicity campaigns that resonate with mothers •Developing powerful sampling programs with doctors and pediatricians •Creating advertising campaigns with relevant messaging •Hosting special events that appeal to the mom market •Launching flex-time programs for working mothers •Incorporating women business owners into your vendor list •Designing Web sites with time-saving features for busy moms There’s no doubt that mothers spend money. And with Trillion-Dollar Moms, you’ll have everything you need to act on and capture your share of this lucrative market.
Customer Reviews:
Mostly good but badly edited.......2006-10-15
A very good read with rich statistical factoids on an increasingly popular topic. Only problem is bad editing or sloppy fact-checking. Example: page 3, "Three major factors impact...", followed by only two factors. Pages 55 and 75, hailing both Gen X and Gen Y mothers as "...the most ethnically diverse population in the history of the United States".
Packed with Knowledge!.......2005-09-27
If men are from Mars, mothers are from Venus and advertisers are from another galaxy altogether. Fortunately, authors Maria T. Bailey and Bonnie W. Ulman have a hot ticket for corporations that hope to rocket to the new frontiers of mother-focused sales. Backed by credible marketing data, real-life case studies and their own experiences as mothers in the world of marketing, Bailey and Ulman decipher the consumer motivations of modern moms and New Age grandmothers. They include excellent examples of successful corporate strategies and of some misdirected advertising campaigns as well, plus easy-to-understand charts, sidebars and graphics. This makes the book repetitious in parts, but still strong. We warmly recommend it to marketing, public relations, advertising and business development professionals.
TRILLION-DOLLAR READING FOR BUSINESS OWNERS.......2005-08-29
This book is brilliant. If you're in any type of business, you've got to understand what your customers want. And since women make 80% of the major purchasing decisions, you need to think about what your company can do to meet women's needs. Especially savvy mom shoppers. Their pocketbooks represent a $1.7 trillion market.
How can you think like a mom if you're not a mom? You can't, unless you're willing to research.
That's where Bailey and Ulman's book comes in. They've done all the work for you. From cover to cover, you'll read hundreds of case studies and research examples that prove the authors' expertise in the field of marketing to mothers.
If you're a 50-year-old male executive sitting in a high-rise boardroom designing a marketing plan, you have no idea what the buzz is among moms on the playground. Word-of-mouth can spread news about a product like wildfire.
I can't say enough great things about this book! I was completely fascinated with their studies of generational differences. There are four generations of mothers out shopping today: Silver Birds (born between 1935-1945); Baby Boomers (1946-1964); Gen X (1964-1976); and Gen Y (1977-1994). The older generations are grandmothers out shopping for their children and grandchildren, while the newest wave of moms are just entering their child-bearing years.
The authors write, "Although it is true that all moms are women, not all women are moms, and expecting to connect with a mom as you speak to her only as a woman is a well-documented misnomer...By ignoring her role as a mother and just speaking to her as a woman, you are essentially subtracting from the equation the role that she values most." In a nutshell.
The book explores each generation's way of thinking and shares the interesting discovery that it's not the mother's age that links her thinking to her peers; it's her child's age. So, you could have a Boomer mom and an X generation mom with kids the same age, and they'll have more in common than peers without children or with kids in a different age group. I've found this to be true in my own life, and it made sense seeing this fact in print.
What's the one thing that moms really want? Read the book. If your product can meet that need, you'll more likely win her over. How has technology changed the shopping experience for moms? The authors won't just tell you -- they'll SHOW you through detailed case studies.
Bailey and Ulman will also share their views on why certain products do well in the mom market and why others fail. They describe several successful marketing campaigns, as well as some doozies. For example, Ziplock bags realized what a struggle it is for moms to pack up snacks for their kids when they're on the go, and they designed a marketing strategy to show mothers they understood. It's like the authors say, "If you want to think like a mom, you have to walk in her shoes."
The biggest take-away I got from the book is that mothers today value information more than any other time period. The average mom reads 4.1 magazines a month, so this is where we're getting a lot of information. Products that meet women's needs for information will have the best advantage in the marketplace. And this increases the value of good public relations over traditional advertising.
I'd recommend this book to anyone. It's fun to read through, but it's definitely a great reference tool to keep nearby. Bailey is CEO of her full-service marketing firm, BSM Media, and Ulman is principal of the Haystack Group, a communications and consumer research consultancy. Most importantly, they know how to think like moms because they ARE moms!
--Reviewed by Heather Lynn Ivester, "Mom 2 Mom Connection" columnist
Takes Mom Marketing Beyond the Basics.......2005-04-21
This book does a great job of shattering old sterotypes such as the Soccer Mom and reconizes the complexity of marketing to moms. Bailey and Ulman offer fresh research that provides interesting, useful insights. For example, moms of different generations may be the best of friends because the ages of their children are the same, so recognizing the common experiences of moms regardless of their own age is important. This callenges traditional demographic profiles and demonstrates that the moms market needs to be considered from many angles. The book is an easy read as it often uses interviews with real moms to convey key points. I found it very beneficial and a worthy addition to my bookshelf.
Must-Read for Mom Marketers .......2005-04-01
I've had the privilege of reading an advanced copy of Maria Bailey's new book, Trillion Dollar Moms. If Mom is a customer of your business, it's a must-read.
As the world changes rapidly, Moms are changing with it and leading the way. The differences in how Boomer, Gen X, and Gen Y Moms respond to marketing in today's multi-channel, multimedia environment are significant. Maria provides a landscape for you to design marketing strategies to best connect with Moms.
Average customer rating:
- Woman is a passive doormat, guy is a controlling jerk!
- Woman is OVERPOWERED/RAPED in almost every sexual encounter
- Spellcasting Alien Marries Girl & Brings her to Another Time, Another Dimension
- My first Dara Joy book! I loved it! Couldn't put it down.
- amazing book
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Knight of a Trillion Stars (Futuristic Romance)
Dara Joy
Manufacturer: Love Spell
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ASIN: 0505522659 |
Amazon.com
If you get embarrassed easily, you'd better not read Knight of a Trillion Stars in a public place because you'll find yourself squealing with laughter. Deana Jones has had one of those days: she's just been fired, sat in something horrible on the train, can't get her car out of commuter gridlock, and has been soaked in a rainstorm. When she finally drips home, the strange alien waiting on her couch seems almost normal. Lorgan ta'al Krue claims he has been sent on a quest to sort out the cause of some mysterious time and space rifts. Because he is convinced that Deana is connected to them, he follows her to a science fiction convention. (The perfect date with an alien!) When Lorgan realizes the problems are originating on another planet, he whisks Deana with him, and she finds that although Lorgan may be her soul mate, he and his otherworldly ways take some getting used to. Don't miss the sequel, Rejar, which features Lorgan's sexy shape-changing brother.
Customer Reviews:
Woman is a passive doormat, guy is a controlling jerk!.......2007-05-25
I read the great reviews for this book, rushed off to get it & wasted several hours reading it when I could have been doing something exciting like sorting gravel or ironing wrinkly gift wrap. What a sludgy mess! Firstly, the names alone are a joke. The author must have just randomly typed a few letters on the screen to name the characters. The time the two main characters spend on earth lasts almost two whole days, there is very little development of the man's adjustment to earth culture (funniest bit is when he attacks a microwave thinking it's trying to hurt the woman). The woman is pathetic--tries to be Ms. Independence but always caves as soon as Mr. Macho starts nibbling on various parts of her anatomy. The guy is basically like a slave-owner, granting her minimal rights, completely disregarding her wishes, and even "granting" her permission to make love to him instead of him calling all the shots & making love to her (she is like a doormat just lying there as he does what he wants, when he wants, and how he wants and totally ignores anything she says). After tricking her into marrying him (and neglecting to tell her that she just agreed to a life-bond with him)they leave earth & head off into the universe. There are some minor characters like his brother Rejar who is so oversexed he can barely go five minutes without jumping into some chick's pants and the lovable wizard who supposedly has all these powers and is a mighty leader of their Knights of Chal, but spends most of his time chuckling and making soup. Of course, women can't be a Knight of Chal--they're too busy cooking their men's suppers & shopping (and they have their own mystic magic, whatever that is). What really put the twist in my knickers is when they reveal this custom on Mr. Macho's planet in which the man weaves his woman's hair with his family's colors and then unweaves it when they have sex, re-weaves it changing the pattern so everyone will know that they had sex. What a sickening display of male testerone! Why would they waste time weaving hair to prove their possession of the woman when brands are so much more efficient? How about tatooing their faces? I can't believe I wasted my time on this book--the woman is a wimpy, passive doormat who lets the men around her control her completely, the hero is a controlling jerk who thinks his opinion is the only one that matters and the supporting characters are stereotypical sidekicks. I will NEVER waste my time with another of this series & now need to go floss my brain to remove the crumbs of plot that stayed stuck in my head.
Woman is OVERPOWERED/RAPED in almost every sexual encounter.......2005-09-20
I hadn't read any Dara Joy before, but a friend recommended her.
Well, this book was alright...the plot was decent, but I have a few complaints. Firstly, I'm personally really not into the "Fabio" type...so having that image on the cover, as well as in the hero, was kind of a bummer. But that's a small thing and wouldn't really have mattered, except for this fact: Nearly every single sexual encounter featured Deana saying "No!" "Stop" "Don't" but Lorgin never once listened and continued with what he was doing...and Deana ends up liking it, so therefore everything is okay?!? At least this was a little bit better than the RAPE scenes found in some of the more traditional "boddice-rippers" because the reader was able to see into Deana's mind. And her thoughts were always "Mmmm...I maybe want to have sex with Lorgin but I shouldn't or don't want to deal with the consequences" so it was a case of "Your mouth says No, but your eyes say Yes." This is still creepy and WRONG, but a little bit better...but only a little bit.
Here's an example: "Please, Lorgin, don't." Lorgin says "Give me your mouth." His tone was implacable and raw, all earlier traces of humor gone. Deana gazed upon his beautiful countenance. She knew in that moment, no matter what she said or did, he would not stop. He meant to have her.
And, for the record, he doesn't stop...even thought she says "No" SEVERAL more times. ARGH!! I can sort of understand and expect this sort of encounter in older (I mean MUCH older books) but it's always upsetting to find "romantic rape" in contemporary romances. Power play in the bedroom can be a great thing, but that's not what was depicted on these pages. Also, the fact that it continued to happen throughout the book is even more disgraceful. The first time or two were annoying and upsetting, but that almost EVERY SINGLE time Deana would say No and Lorgin would overpower her and have sex with her anyways. It's the old adage that if she ends up liking it, than it wasn't rape. For shame!!
Okay, so my complaints about the consistent second and third degree rape (as well as an arguable case for first degree) in the book aside, the story was okay. I'd never read a "futuristic romance" before. Indeed, didn't really know of the sub-genre's existence. Was amused to see the quirks that having aliens in a romance novel can add. Still, a little worried that Deana has just disappeared from Earth, never to return. I think I remember a mention early on that Deana didn't have a family anymore, but she had many friends. Who have now gone to the police department reporting that she showed up at the convention with a weird, controlling guy...and then disappeared. So, they all get to spend the rest of their lives thinking she's been kidnapped and murdered?!? Charming, I'm sure.
Okay, but I'll stop complaining now. The book obviously held my interest enough (despite the aforementioned problems) to have me finish reading it. Really enjoyed the character of Rejar, so I may read the second novel about him...although if it is full of pseudo-rape scenes as well, I think I'll be done with Dara Joy.
Spellcasting Alien Marries Girl & Brings her to Another Time, Another Dimension.......2005-08-24
What a fun book! The paranormal romance KNIGHT OF A TRILLION STARS by Dara Joy was laugh-out-loud funny at times, as well as engrossing and entertaining.
To summarize, modern-day Deanna discovers a gorgeous, magical alien in her living room one miserable day, and he ends up marrying her without her realizing it and brings her to another time, in another dimension, on another planet, to complete a quest to save the universe.
Lorgin was different hero ... sweetly unbearable, hysterically self-assured and affectionate ... to Deanna's never-ending frustration. The different worlds that he takes Deanna to were rather creative; kudos to the author on her vivid imagination! I also liked the two secondary characters who go on the quest with Lorgin and Deanna, namely the shape-shifting Familiar Rejar (hot!) and the ice-cold Traed (in some ways, even hotter!). I couldn't help wonder if they stole the show....
On the negative side, the book was vague in some respects and anti-climactic in others. I'm still not sure why Deanna had to be married to Lorgin and why she was the chosen one (what, exactly, were her magic powers anyway?). I also thought the final confrontation wrapped-up a little too quickly, as if the author was rushing to meet a deadline. Oh, and something else ... I thought it incredibly silly that Lorgin expected Deanna to see how much he loved her because he had (drum roll, please) oral sex with her. Snicker, snicker.
Still, I enjoyed this book immensely, and am looking forward to reading its sequel, REJAR. This was definitely a "joy" to read.
***For a similar read, try VIRTUAL HEAVEN by Ann Lawrence or THE STONE PRINCE by Gena Showalter.***
My first Dara Joy book! I loved it! Couldn't put it down........2005-08-19
I don't know about you but I didn't like time travel all that much until this lady! This book was soooo funny. I couldn't put it down until I finished it. This is the first book I read by her I hope all the others are just this good. Dara Joy is much better than Sandra Hill anyday.
(and the part about the "clay" pots was outrageous!)
amazing book.......2005-08-08
I love this book. I read it over and over again. The characters are so well developed. I just fell in love with Lorgin. As for the story itself, the plot is well developed, the descriptions of the worlds and different life forms almost makes them seem real. I could definitely lose myself in this book. It will definitely always be a classic and hard to beat in the genre of futuristic romance.
Book Description
In the battle for U.S. health care, patients and doctors are losing.
Who Killed Health Care? shows how to win the war.
One of the nation's most respected health care analysts, Regina Herzlinger exposes the motives and methods of those who have crippled America's health care system-figures in the insurance, hospital, employment, governmental, and academic sectors. She proves how our current system, which is organized around payers and providers rather than the needs of its users, is dangerously eroding patient welfare and is pushing costs out of the reach of millions.
Who Killed Health Care? then outlines Herzlinger's bold new plan for a consumer-driven system that will deliver affordable, high-quality care to everyone. By putting insurance money in the hands of patients, removing the middleman in the doctor-patient relationship, and giving employers cost relief, consumers and physicians will be empowered to make the system work the way it should. Herzlinger describes in precise detail how her innovative program will provide
- Smaller, disease-focused medical facilities that provide complete care for patients
- A national system of medical records that provides privacy with confidential access by approved practitioners
- Mandatory performance evaluations of all hospitals and all other medical organizations
- Mandatory health insurance with subsidies for those who cannot afford it
Who Killed Health Care? is a call to arms that must be answered; the welfare of every American hangs in the balance.
“A brilliant analysis… A must-read.” – Bill George, Professor, Harvard Business School and Former CEO of Medtronic
“As it becomes more and more obvious to everyone that our current health care system is unsustainable, this is the book that had to be written.” – Daniel H. Johnson, Jr. MD, former president of the American Medical Association
“Regina Herzlinger’s ideas to tackle the crisis of the U.S. health care system are based on keen knowledge of the system’s existing difficulties along with insights that introduce the reader to new streamlined choices that have the potential of getting both quantity and cost under control.” – Joseph Kennedy, founder, chairman, and president, Citizens Energy Corporation, CEO, Citizens Health Care, former representative (D-Mass)
“Regina Herzlinger… offers a vision of the way things can be, should be, and will be sooner or later. The only question is: how long do we have to wait?” – Greg Scandlen, founder, Consumers for Health Choices “Regi Herzlinger has brilliantly articulated a better way – embracing the principles of competition and innovation that cause every other sector of our economy to thrive. Discharging American health care from the ICU can only happen by putting individual Americans – not politicians and bureaucrats – back in charge of their health care decisioins.” – U.S. Senator Tom Coburn (R-Okla), M.D. “Following on the heels of her landmark Market-Driven Health Care, Herzlinger lays it on the line with her expose of what many who work in the health care industry have felt in their gut. Now it is articulated in an entertaining and must-read portrayal, with you and me as the only way out.” – Dennis White, executive vice president for strategic development, National Business Coalition on Health “A wonderful Orwellian romp through issues which carry a deadly irony. The killers of health care are, of course, the third parties, each of which has an itchy palm and a commitment to profit or power which exceeds the commitment to service, with each engaging the others within a politically shaped box. Rarely has the case for the public been made with so much force, foresight, and wit, and a better way forward shown so clearly.” – James F. Fries, MD, Professor of Medicine, Stanford University School of Medicine “You can practically hear the war chants as Professor Herzlinger sets out her view of what’s wrong with the health care system and how to fix it. You’d best read it so you can decide which side you will be on when the battle is joined.” – Paul Levy, CEO, Beth Israel Hospital, Boston, MA “Regina Herzlinger, the nation’s leading expert on consumer-driven health care, has given us a brilliant analysis of the flaws in our health care system and what it will take to get it back on track. Her latest book is a must-read.” – Bill George, Professor of Management Practice, Harvard Business School, Former CEO, Medtronic, and author of Authentic Leadership “You don’t have to agree with her diagnosis and prescription for the U.S. health care system, but you do have to read her book. Once again, Professor Herzlinger has put together a well researched, well written, and very provocative blueprint for the future of health care.” Peter L. Slavin, MD, President, Massachusetts General Hospital
Customer Reviews:
Courageous, confident & creative.......2007-10-08
Of the current crop of books on America's healthcare system, Dr Herzlinger's is the one that really seems to "get it". She offers an extremely well articulated summation of today's healthcare system, and gives full, unabashed credit to those who have made it what it is today. Her passion is strong and her intent is clear - to speak boldly for the health and welfare of America's citizens, its businesses and its future.
In this book, Dr. H "socially profiles" of the facets of America's healthcare system, its players and influences. As she describes the symptomatic ills of the US healthcare system, she creates a character to embody the pain, frustration and terminal influence of our current system. Then she leaves us with a treatment plan to consider. Only time will tell if that plan (the CDHC) and the hope it offers, will be part of the answer to America's unsustainable healthcare costs escalation.
"Who Killed..,' should be recognized for what it is; an effort to draw a line in the sands of time regarding rising healthcare expenditures; a warning, an urgent, LOUD wake-up call and a call to action.
Another Tour de Force from Harvard Business School's Dean of Health Care.......2007-08-25
Professor Herzlinger's analysis of the ills facing America's health care industry is compelling, cogent and insightful. This book is another tour de force from the author of Market-Driven Health Care.
Regina's book is so good that my company will give it away to participants as an educational tool to benefits managers at an upcoming conference on Health & Welfare Plan management for Employers.
The Driving Force.......2007-08-15
Dr. Herzlinger...I am glad to see that you are still the driving force for consumerism in health care!
Anthony E. Meyer
Co-Founder and Director
Extend Health, Inc. (fka Extend Benefits Group)
Finally, a "no holds barred" description of the war going on between physicians, insurance companies, hospitals and our govt........2007-08-14
Finally, someone is saying what must be said about the debate that goes on everyday regarding health care costs in America and what should be done about it. We have two choices.
The first is to move toward a government sponsored single payor system, in which physicians are relegated to the role of civil servants, even more abused and demoralized than they are today. In this system, managerial and technical innovation is penalized out of existence, patients have little or no choice, and care is rationed to control costs. This seems to be the direction our federal government is heading. In this system, health care is considered a right.
But does anyone really have the God given right to demand the services of another human being? Would this not be indentured servitude? Doesn't this go against what our country stands for?
The second is a consumer driven free market system, in which the actual consumer of a health service is allowed to chose where and with what intensity his or her care is delivered. In this system free market forces shape cost and availability of services and providers of health services are accountable to their customers.
This book is the most accurate description of this war for control of the massive health care budget this reader has ever experienced. If you are one of the participants in the war, you will not be able to put this book down. As a physician, I really appreciate Dr. Herzlinger's acknowledgment that physician's still are most closely aligned with their patient's best interests.
This is truly a great book!
Regina Herzlinger's work is indeed enlightening.......2007-07-31
I have read your book and have gained a whole perspective on health care. I myself have been caught in the maze of being uninsured, under insured, on medicaid in my lifetime. I raised (still contributing) 3 daughters 2 of which have chronic medical conditions. My son passed away at 6 and half years of age from the same illness that has kept us in the maze!
For the longest time I believed in the concept of "Universal Health care." People in crisis will grab hold of whatever they can. Too many times we see people make job choices not based on talent, ability or a desire to improve themselves based on an insurance plan. I know this all too well! It saddens me that we are bound in this country to the current situation based on financial fear! I am increasingly becoming of a different mindset. I believe more now than ever that choice, and the opportunity to benefit from those choices need to be the driving force in the development of a consumer driven health care system.
I have had the opportunity to talk to many people coming from many different perspectives on this issue. It is troubling and there are solutions. I was amazed at how much we are all in the dark. Your book sheds a much needed light on the situation. I referred as many people as I could toward your work.
I quote you, ""Insurance costs are so high that we have over 46 million people who go without it, which is a shameful scar on the richest country in the world...to add insult to injury, we receive far too little health care for all this money." We agree, I agree, It is a unjust, unfair and it is time to do something about it!
The concept that the uninsured are actually charged a higher rate needs to be focused on as well, and as I continue on this crusade to educate, empower and advocate for the uninsured, I will continue to educate myself.
We need to end the disparity found in our medical system, and there is no need for any more people like you reference in your book, (J, Morgan).
I highly recommend this book!
Book Description
How to make a fortune in the next big boom industry
The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.
Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.
Customer Reviews:
An Informative Book That Will Inspire Crusaders of The Anti-Aging and Wellness Revolution.......2005-11-23
This is a MUST READ for all Networkers whose companies are offering Anti-Aging and Wellness products!
Nobel Prize Winning Economist Paul Zane Pilzer has predicted that US$1 trillion of the US economy will be devoted to products and services that keep people healthy, make them look or feel better, slow down the effects of aging, and prevent diseases from developing altogether!
If you're a MLM crusader of Anti-Aging and Wellness, this book informative book will certainly reinforce your conviction.
James Leong
Author of The World's First Book on Network Marketing with NLP,
"MLM Persuasion Mastery: How Master Networkers Change Beliefs and Behavior"
Great Book--Now is the time to find the right vehicle .......2004-12-28
Now is the time to take action with the fastest growing industry in the world-The Wellness Revolution. Pilzer is a genius.
Read this book for health & wealth.......2004-06-16
I won't go over Paul Zane Pilzers credentials as other reviewers have, I believe that if you found your way to this webpage, you already know his credentials.
But the fact is that Pilzer has predicted other trillion dollar industries. He knows what of he speaks. Personally, I am a baby boomer and in a company that is predicted to become the next billion dollar company. I have also had some health problems and hardly a day goes by when I talk to other baby boomers where the subject of health & wellness doesn't come up.
Pilzer has something here. Worth a read for both your health and your wealth.
Stay Well Rather Than Cure Sickness!.......2003-06-16
The main problem with The Wellness Revolution is that the brilliant Paul Zane Pilzer has stretched a magazine article's worth of information on healthy living and ways to develop businesses around that theme into a book. If you know nothing about how nutrition, water and exercise affect your health, you will probably love this book. But you can find better books. If you have been paying attention to those areas, you will find the book to be superficial and limited. As for investing, the ideas are pretty broad. Basically, you should make the economics of your business serve wellness and anti-aging.
What will be new to some are the details of how you can use high deductible health insurance and tax-advantaged medical savings to cut your cost of sickness while having some money left over for wellness activities (like exercise and better food). If you regularly read investment or business magazines, chances are you will know about these ideas too.
For entrepreneurs, the stories of Steve Demos (Silk soy milk), Paul Wenner (Gardenburger), Jill Kenney (Club One fitness), Dr. Frank Yanowitz (The Fitness Institute), Dr. Tod Cooperman (ConsumerLab.com), and Stuart Johnson (facilitating wellness products being provided through network marketing) may help inspire a new business thought or principle. Professionals can look at pages 188-189 for specific examples that apply to them.
Those who want stock purchase ideas won't find much here, although you'll probably have an itch to buy stock in whomever first specializes a whole company in wellness insurance.
As a result, the "how to" part of the book's subtitle is quite misleading.
There is a fine book that can be written on this subject, but unfortunately, this isn't it.
After you finish this book (if you choose to read it), I suggest that you find ways to make your working and investing more health-enhancing for you and others. If nothing else, walk on a treadmill while you watch the financial news at night to pick out companies that enhance health!
Mine went in the trash.......2003-06-15
This book really didn't tell me a whole lot I didn't already know. Probably the only part that I really paused to think about was the link between the "sick care" industry and the food industry. I already know about how processed our foods are and are lacking nutrition. As a benefits specialist for my employer, I found of the information about the insurance to be somewhat misleading. This book probably would have been great about fifteen years ago, but we are already here now. Save your money, most of the information here can be found in other sources and I was really wondering how I was going to make my "fortune" in the health care industry and I'm not about to sell medical insurance.
Book Description
Looking for new markets? Then focus on mothers!
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market?
Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to successfully conveying your message to this economically powerful group. Topics include how to:
·Effectively target the mom market and understand its dynamics
·Craft messages that speak directly to moms
·Design a Web site that increases e-commerce revenues
·Build a brand and create product loyalty within the mom market
·Develop an internal marketing strategy that attracts and retains mothers as employees
·And much more
This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuable information for any size company with any size marketing budget—including yours.
Customer Reviews:
A Good Piece for Moms.......2004-02-20
I liked this book and thought it made perfect sense to those of us who work on the Internet. If you are not sure what or who to market to this might be of help. Two others that are sure to make this one a better reference would be I Love My Life by Kristie Tamsevicius and Mommy-CEO, revised edition, by Jodie Lynn. I Love My Life will offer plenty of things that Maria often overlooks and Mommy-CEO covers parenting and family skills that both books leave out but are essential in working from home. All in all the three books make a great combination and are all excellent for the whole picture of motherhood, marketing and success for mom owned businesses.
Boring!.......2003-08-30
I've read every book on the topic and this is by far the most elementary. You don't need a degree in marketing to see the author has no experience or insight on this delicate market.
Marketing 101.......2003-04-28
I had great hopes for the new insights I'd get from this book, but it was like the author hadn't been to Marketing 101 and thought she'd figured out the virtues of direct marketing all by herself. Some interesting case histories and anecdotes, but was it worth the cover price?
Great for Web eCommerce Folks.......2002-12-08
Easy to understand, with real information, and a specific slant towards those targeting moms on the net. For those that say there are better markting books out there on the mommie market, I say 'maybe.' I highly recommend this as a basic place not only regarding 'why' but it really gives those working on the net some great 'how' info too.
Interesting Read.......2002-12-03
This book contained many interesting examples of how companies are targeting the mom market. But what is most surprising is how many companies are missing the boat by advertising in a way that talks down to mothers. This book will open your eyes up to the potential of gaining a mother as a customer.
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The Gift
